5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

EveryAction

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.

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5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. While social media platforms are in constant evolution, nonprofits are learning to innovate and experiment with engagement techniques for advocacy and fundraising. boost in their conversion rates.

Raise more money online with a great headline

DonorDigital

If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate.

Is your Donation Page letting you down? Try this 7-step formula for building a high converting page

DonorDigital

Brian Massey’s excellent book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist ™ defines a simple litmus test to ensure that your landing pages keep their promises—and move visitors closer to your conversion goal.

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Boost online response by optimizing your donation landing pages

DonorDigital

And if you can improve your “conversion rate” by 10%, that’s 10% more donors – ka-ching! Of course, your mileage may vary, but if you optimize your landing pages, you’re pretty likely to increase your conversions and your revenue, even if you have to pay a consultant to help you.