5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement

EveryAction

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.

Test 199

5 Ways Nonprofits Can Harness Mobile Technology In 2018

EveryAction

At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.

Mobile 190

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. While social media platforms are in constant evolution, nonprofits are learning to innovate and experiment with engagement techniques for advocacy and fundraising. boost in their conversion rates.

How to get mobile donors to convert

DonorDigital

Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).

#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

pilots get 20% more in donation conversion rates than 1.0. We’ve blended in content marketing techniques with social fundraising to push online fundraising forward. Easy-to-customize donation pages.

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

One-word subject lines used to be the hot new technique, but the party’s over. High open rates are great, but high conversion rates (getting people to take action) are better. Welcome to our newest guest blogger, Kerri Karvetski.

Email 240

2015 Digital Fundraising To Do List #2 Get Serious About Email Fundraising

Giving in a Digital World

So, that’s why I’ve put Getting Serious About Email Fundraising as second in my 2015 Digital Fundraising To Do List (just behind Fixing your Conversion Rate Optimisation ).

Email 65

Raise more money online with a great headline

DonorDigital

If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites.

Year-End Fundraising in Review: Innovations with website donation pages

DonorDigital

Every December I review nonprofit donation pages to see who’s innovating and what techniques marketers feel strongly enough to put into practice at year-end, when so many dollars are on the line. Below is an example of this technique by the Humane Society of the U.S.

Is your Donation Page letting you down? Try this 7-step formula for building a high converting page

DonorDigital

Brian Massey’s excellent book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist ™ defines a simple litmus test to ensure that your landing pages keep their promises—and move visitors closer to your conversion goal.

Build 104

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites.

Test 67

Boost online response by optimizing your donation landing pages

DonorDigital

And if you can improve your “conversion rate” by 10%, that’s 10% more donors – ka-ching! Of course, your mileage may vary, but if you optimize your landing pages, you’re pretty likely to increase your conversions and your revenue, even if you have to pay a consultant to help you.

Fundraising Land Grab

The Agitator

Erica has taken the seminal work of Canadian fundraiser Harvey McKinnon — Hidden Gold — the basic primer on monthly giving, and updated it with the latest techniques, including the use of social media. Drawing on her own experience plus that of pioneers like Harvey McKinnon, copywriter great Jerry Huntsinger, strategist Daryl Upsall and a score of fundraising’s household names, Erica details everything you need to know about: Conversion rates.