2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation.

Proposal to Funding Conversion Rates

Nonprofit Consultant Blog

My grant submission in relation to funding rate averages from 6-12%. However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. In such a situation where nothing is sent out as a "cold call," a 60% success rate might be easily achieved, or even exceeded. What is their current conversion rate?

Double Your Landing Page Conversion Rate

The Agitator

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#.

4 Reasons Your Nonprofit Should be Using Video

Social Media Bird Brain

video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

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Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays!

Imagine If You Could Set Up a Meeting With a New Major Donor Every 92.13 Minutes


we have driven up our conversion rate for setting up meetings with fundraisers. Thanks to engagement marketing (for private businesses – like MarketSmart!) Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

To write better subject lines, titles and other microcontent, see Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is.

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Add More People to Your Email List [New Webinar This Week]

Kivi's Nonprofit Communications Blog

Did you know email has the highest donor conversion rates among ALL digital channels? He’ll also go over when to ask for money and how to lower your unsubscribe rate. This webinar is part of our special offer series for those of you with little to no budget for training.

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5 Fundraising Metrics Nonprofits Should Watch

J Campbell Social Marketing

Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Therefore, it’s very important to focus on your retention rate. Tracking retention rates is one of the best ways to keep tabs on your nonprofit’s success.

Why Aren't More Nonprofits Using Pop-Ups on Their Websites?

Selfish Giving

The top 10% highest-performing pop-ups averaged a 9.28% conversion rate. And, by conversion rate, we mean someone who saw a pop-up and took action. Only 3 out of 100 people ever have pop-ups with conversion rates over 11%.

Videos Boost E-Purchases. And Donations?

The Agitator

In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter.

Video Improves Conversion Metrics

The Agitator

Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.

We Need To Raise More Money Online!

The Agitator

Improve the conversion rate on our website (and generate more traffic to same). The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’ 2. Take a fresh look at our Facebook and other social media presence.

Starting Over #6: Measuring Donor Experiences

The Agitator

Instead, they concentrate on old-fashioned, traditional metrics aimed at determining efficiency — e.g. ROI, RFM, conversion rates, Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management Starting Over premium

How to get mobile donors to convert


Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).

From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors

Fundraising 123

From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics: What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!)

The four words that increased click-through by 42%

The Agitator

They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. The heavy identity had 74 clicks on 4300 impressions, for a click-through rate of 1.72%. “As a medical professional”…. That was simple, no?

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Petition Signer To Donor

The Agitator

The campaign netted 737 new donors (2.53% conversion rate), with an average gift of $36.49 (and 32% making a 2nd gift), and an ROI of 110% achieved in five months. Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF). Very straightforward. AWF’s petition to stop illegal wildlife poaching was promoted across the Care2 online network.

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4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools


When you are grounding the conversation in your shared goals, speaking in language that appeals to them, highlighting the ROI, and utilizing your allies on the board, you'll be on your way to getting their approval.

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How to convert more mobile donors


Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).

Video Lifts Email Response

The Agitator

The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” ” 40% higher revenue. Sounded like the usual vendor study designed to generate business leads. It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. You can download here. No case study data.

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Paying to Acquire Advocates

The Agitator

Perusing their case studies , it appears that the conversion rate from advocate to donor is between 2% and 5% (stripping off outliers). conversion from two telemarketing campaigns following up on leads. Conversely, if you have a strong advocacy bent, lean into it.

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7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

If you want to see increased conversion rates and revenue per visit, you should keep donors on one page during the donation process. Bottom line: Keep your donors on a single donation form to increase conversion rates and, potentially, donations. Abby Jarvis.

Meet the EveryAction Team 2018


I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too.

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Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

Almost 70% of nonprofits surveyed are planning a focus on videos in 2016, with the second biggest focus on “website conversion optimization “ – something I would love to see more of across the sector! There is no doubt of the power and potential of digital tools for the nonprofit sector.

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have


From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program.

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#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

pilots get 20% more in donation conversion rates than 1.0. Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox.

8 Tips for a Mobile-Friendly Nonprofit Website

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This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices.

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So, THAT Happened…In-the-Trenches Reflections on December Online Fundraising Campaigns (Add Yours!)

Kivi's Nonprofit Communications Blog

Working with Olga Woltman, Senior Director of Digital Fundraising at the American Diabetes Association , Beaconfire RedEngine begun testing new donation forms in the months leading up to year-end, with the goal of increasing the conversion and revenue per visitor. Photo Credit: https://flic.kr/p/3cF1TQ.

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

High open rates are great, but high conversion rates (getting people to take action) are better. Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online.

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Raise more money online with a great headline


If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate.

Optimizing Your Donation Pages to Increase Giving: A Bright Spot in a Tough Economy

Fundraising 123

If you could double your donation page "conversion rate," it would double your fundraising revenue from existing traffic! Your e-mail and web copy may persuade people to "click to donate now." " But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction. Assuming average gift size is unchanged.)

Are Your New Donors Hiding in Plain Sight?

The Agitator

What if we could better convert the people who are stuck in the middle of the conversion funnel (e.g., The answer, as you can see, is to ask immediately: Every 30 days that passed before a solicitation went out after the patient’s first visit dropped response rate by 30%.

5 Common Questions about Nonprofit Crowdfunding

Wild Woman Fundraising

The average ‘crowdfunding’ donation is about $80 so one way is to think about how many people you can ask and reach, times by a conversion rate and that is a rough goal. Are you coming to our crowdfunding webinar on April 29th?

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing


There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. If you find that your donation page has a high bounce rate, consider this strategy to keep your future donors from getting distracted. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing.

Our EveryAction Hero: National Women's Law Center


In fact, across all of our EveryAction forms, we've seen an increased rate in responses. With FastAction , we have the advantage of pre-filled form fields which not only makes supporters happy but also increases our conversion rates! Since 1972, the National Women’s Law Center has worked tirelessly to protect and advance the progress of women and girls in virtually every aspect of their lives.

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2015 Digital Fundraising To Do List #2 Get Serious About Email Fundraising

Giving in a Digital World

So, that’s why I’ve put Getting Serious About Email Fundraising as second in my 2015 Digital Fundraising To Do List (just behind Fixing your Conversion Rate Optimisation ).

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7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Too many options, just like too much information, really hurts conversion. The more obvious, the better the conversion.

Wearing Out The Email Welcome Mat

The Agitator

The report cites online email consulting firm Silverpop as saying email open rates have declined from about 25% in 2004 to 20% now. So email is 20% less effective, just on the basis of lower open rates. Says Silverpop’s Loren McDonald: “If everyone sends two to three times more email, it reduces the conversion rate for everyone in the channel because the inbox becomes overwhelmed … It’s hard to tell candidates to send less email when, every time they send one, it works.