This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. MORE
When you are grounding the conversation in your shared goals, speaking in language that appeals to them, highlighting the ROI, and utilizing your allies on the board, you'll be on your way to getting their approval. MORE
Instead, they concentrate on old-fashioned, traditional metrics aimed at determining efficiency — e.g. ROI, RFM, conversion rates, Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management Starting Over premium MORE
Improve the conversion rate on our website (and generate more traffic to same). The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’ 2. Take a fresh look at our Facebook and other social media presence. MORE
There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. If you find that your donation page has a high bounce rate, consider this strategy to keep your future donors from getting distracted. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. MORE
Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Too many options, just like too much information, really hurts conversion. The more obvious, the better the conversion. MORE
To write better subject lines, titles and other microcontent, see Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is. MORE
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. MORE
What if we could better convert the people who are stuck in the middle of the conversion funnel (e.g., The answer, as you can see, is to ask immediately: Every 30 days that passed before a solicitation went out after the patient’s first visit dropped response rate by 30%. MORE
If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate. MORE
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals). MORE
In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter. MORE
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals). MORE
we have driven up our conversion rate for setting up meetings with fundraisers. Thanks to engagement marketing (for private businesses – like MarketSmart!) Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive. MORE
They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. The heavy identity had 74 clicks on 4300 impressions, for a click-through rate of 1.72%. “As a medical professional”…. That was simple, no? MORE
I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. MORE
Did you know email has the highest donor conversion rates among ALL digital channels? He’ll also go over when to ask for money and how to lower your unsubscribe rate. This webinar is part of our special offer series for those of you with little to no budget for training. MORE
This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays! MORE
The top 10% highest-performing pop-ups averaged a 9.28% conversion rate. And, by conversion rate, we mean someone who saw a pop-up and took action. Only 3 out of 100 people ever have pop-ups with conversion rates over 11%. MORE
If you could double your donation page "conversion rate," it would double your fundraising revenue from existing traffic! Your e-mail and web copy may persuade people to "click to donate now." " But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction. Assuming average gift size is unchanged.) MORE
My grant submission in relation to funding rate averages from 6-12%. However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. In such a situation where nothing is sent out as a "cold call," a 60% success rate might be easily achieved, or even exceeded. What is their current conversion rate? MORE
If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#. MORE
The report cites online email consulting firm Silverpop as saying email open rates have declined from about 25% in 2004 to 20% now. So email is 20% less effective, just on the basis of lower open rates. Says Silverpop’s Loren McDonald: “If everyone sends two to three times more email, it reduces the conversion rate for everyone in the channel because the inbox becomes overwhelmed … It’s hard to tell candidates to send less email when, every time they send one, it works. MORE
The campaign netted 737 new donors (2.53% conversion rate), with an average gift of $36.49 (and 32% making a 2nd gift), and an ROI of 110% achieved in five months. Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF). Very straightforward. AWF’s petition to stop illegal wildlife poaching was promoted across the Care2 online network. MORE
High open rates are great, but high conversion rates (getting people to take action) are better. Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online. MORE
From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics: What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!) MORE
Almost 70% of nonprofits surveyed are planning a focus on videos in 2016, with the second biggest focus on “website conversion optimization “ – something I would love to see more of across the sector! There is no doubt of the power and potential of digital tools for the nonprofit sector. MORE
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends! MORE
pilots get 20% more in donation conversion rates than 1.0. Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox. MORE
Here are 4 Ways to Increase Your Nonprofit Website’s Conversion Rate from Classy. Vintage Year. Montgomery, AL. Happy Friday, excellent ones! I’ve gathered the finest links for you from around the world of marketing and communications. MORE
The main takeaway for a lot of you will be the fact that total online revenue is continuing to grow and at a faster rate than before (23% in 2017 versus 15% in 2016). Almost every individual email metric declined including open rates and click-through rates. Click-through rates. MORE
Perusing their case studies , it appears that the conversion rate from advocate to donor is between 2% and 5% (stripping off outliers). conversion from two telemarketing campaigns following up on leads. Conversely, if you have a strong advocacy bent, lean into it. MORE
From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. MORE
In fact, across all of our EveryAction forms, we've seen an increased rate in responses. With FastAction , we have the advantage of pre-filled form fields which not only makes supporters happy but also increases our conversion rates! Since 1972, the National Women’s Law Center has worked tirelessly to protect and advance the progress of women and girls in virtually every aspect of their lives. MORE
The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” ” 40% higher revenue. Sounded like the usual vendor study designed to generate business leads. It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. You can download here. No case study data. MORE
Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Therefore, it’s very important to focus on your retention rate. Tracking retention rates is one of the best ways to keep tabs on your nonprofit’s success. MORE
If you want to see increased conversion rates and revenue per visit, you should keep donors on one page during the donation process. Bottom line: Keep your donors on a single donation form to increase conversion rates and, potentially, donations. Abby Jarvis. MORE
The average ‘crowdfunding’ donation is about $80 so one way is to think about how many people you can ask and reach, times by a conversion rate and that is a rough goal. Are you coming to our crowdfunding webinar on April 29th? MORE
So, that’s why I’ve put Getting Serious About Email Fundraising as second in my 2015 Digital Fundraising To Do List (just behind Fixing your Conversion Rate Optimisation ). MORE
Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian. MORE
This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices. MORE
Working with Olga Woltman, Senior Director of Digital Fundraising at the American Diabetes Association , Beaconfire RedEngine begun testing new donation forms in the months leading up to year-end, with the goal of increasing the conversion and revenue per visitor. Photo Credit: https://flic.kr/p/3cF1TQ. MORE
video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. MORE
Conversion Rate Related Topics Giving in a Digital World
JANUARY 11, 2015
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation.
Nonprofit Consultant Blog
APRIL 8, 2010
My grant submission in relation to funding rate averages from 6-12%. However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. In such a situation where nothing is sent out as a "cold call," a 60% success rate might be easily achieved, or even exceeded. What is their current conversion rate?
The Agitator
MAY 11, 2011
If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#.
Social Media Bird Brain
SEPTEMBER 3, 2013
video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.
The Agitator
SEPTEMBER 22, 2016
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!
Kivi's Nonprofit Communications Blog
DECEMBER 29, 2016
This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays!
iMarketSmart
DECEMBER 12, 2014
we have driven up our conversion rate for setting up meetings with fundraisers. Thanks to engagement marketing (for private businesses – like MarketSmart!) Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive.
Kivi's Nonprofit Communications Blog
DECEMBER 18, 2015
To write better subject lines, titles and other microcontent, see Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is.
Kivi's Nonprofit Communications Blog
MARCH 15, 2016
Did you know email has the highest donor conversion rates among ALL digital channels? He’ll also go over when to ask for money and how to lower your unsubscribe rate. This webinar is part of our special offer series for those of you with little to no budget for training.
J Campbell Social Marketing
JANUARY 21, 2016
Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Therefore, it’s very important to focus on your retention rate. Tracking retention rates is one of the best ways to keep tabs on your nonprofit’s success.
Selfish Giving
DECEMBER 20, 2017
The top 10% highest-performing pop-ups averaged a 9.28% conversion rate. And, by conversion rate, we mean someone who saw a pop-up and took action. Only 3 out of 100 people ever have pop-ups with conversion rates over 11%.
The Agitator
FEBRUARY 9, 2015
In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter.
The Agitator
JULY 31, 2014
Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.
The Agitator
JULY 23, 2014
Improve the conversion rate on our website (and generate more traffic to same). The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’ 2. Take a fresh look at our Facebook and other social media presence.
The Agitator
JULY 13, 2016
Instead, they concentrate on old-fashioned, traditional metrics aimed at determining efficiency — e.g. ROI, RFM, conversion rates, Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management Starting Over premium
DonorDigital
SEPTEMBER 29, 2014
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).
Fundraising 123
MAY 29, 2009
From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics: What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!)
The Agitator
MAY 14, 2018
They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. The heavy identity had 74 clicks on 4300 impressions, for a click-through rate of 1.72%. “As a medical professional”…. That was simple, no?
The Agitator
MAY 13, 2014
The campaign netted 737 new donors (2.53% conversion rate), with an average gift of $36.49 (and 32% making a 2nd gift), and an ROI of 110% achieved in five months. Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF). Very straightforward. AWF’s petition to stop illegal wildlife poaching was promoted across the Care2 online network.
EveryAction
MAY 2, 2018
When you are grounding the conversation in your shared goals, speaking in language that appeals to them, highlighting the ROI, and utilizing your allies on the board, you'll be on your way to getting their approval.
DonorDigital
SEPTEMBER 29, 2014
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).
The Agitator
JUNE 12, 2013
The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” ” 40% higher revenue. Sounded like the usual vendor study designed to generate business leads. It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. You can download here. No case study data.
The Agitator
MARCH 26, 2018
Perusing their case studies , it appears that the conversion rate from advocate to donor is between 2% and 5% (stripping off outliers). conversion from two telemarketing campaigns following up on leads. Conversely, if you have a strong advocacy bent, lean into it.
Kivi's Nonprofit Communications Blog
APRIL 20, 2016
If you want to see increased conversion rates and revenue per visit, you should keep donors on one page during the donation process. Bottom line: Keep your donors on a single donation form to increase conversion rates and, potentially, donations. Abby Jarvis.
EveryAction
FEBRUARY 28, 2018
I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too.
J Campbell Social Marketing
APRIL 7, 2016
Almost 70% of nonprofits surveyed are planning a focus on videos in 2016, with the second biggest focus on “website conversion optimization “ – something I would love to see more of across the sector! There is no doubt of the power and potential of digital tools for the nonprofit sector.
EveryAction
JANUARY 16, 2018
From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program.
Non Profit Marketing 360
MARCH 21, 2013
pilots get 20% more in donation conversion rates than 1.0. Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox.
Fundraising 123
MARCH 11, 2013
This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices.
Kivi's Nonprofit Communications Blog
JANUARY 14, 2016
Working with Olga Woltman, Senior Director of Digital Fundraising at the American Diabetes Association , Beaconfire RedEngine begun testing new donation forms in the months leading up to year-end, with the goal of increasing the conversion and revenue per visitor. Photo Credit: https://flic.kr/p/3cF1TQ.
Getting Attention
MARCH 7, 2012
High open rates are great, but high conversion rates (getting people to take action) are better. Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online.
DonorDigital
FEBRUARY 13, 2014
If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate.
Fundraising 123
APRIL 23, 2009
If you could double your donation page "conversion rate," it would double your fundraising revenue from existing traffic! Your e-mail and web copy may persuade people to "click to donate now." " But often only 20% — sometimes as few as 10% — of the people who land on a donation page actually complete the transaction. Assuming average gift size is unchanged.)
The Agitator
MARCH 28, 2018
What if we could better convert the people who are stuck in the middle of the conversion funnel (e.g., The answer, as you can see, is to ask immediately: Every 30 days that passed before a solicitation went out after the patient’s first visit dropped response rate by 30%.
Wild Woman Fundraising
APRIL 26, 2015
The average ‘crowdfunding’ donation is about $80 so one way is to think about how many people you can ask and reach, times by a conversion rate and that is a rough goal. Are you coming to our crowdfunding webinar on April 29th?
EveryAction
OCTOBER 30, 2017
There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. If you find that your donation page has a high bounce rate, consider this strategy to keep your future donors from getting distracted. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing.
EveryAction
DECEMBER 8, 2017
In fact, across all of our EveryAction forms, we've seen an increased rate in responses. With FastAction , we have the advantage of pre-filled form fields which not only makes supporters happy but also increases our conversion rates! Since 1972, the National Women’s Law Center has worked tirelessly to protect and advance the progress of women and girls in virtually every aspect of their lives.
Giving in a Digital World
JANUARY 18, 2015
So, that’s why I’ve put Getting Serious About Email Fundraising as second in my 2015 Digital Fundraising To Do List (just behind Fixing your Conversion Rate Optimisation ).
Fundraising 123
APRIL 11, 2012
Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Too many options, just like too much information, really hurts conversion. The more obvious, the better the conversion.
The Agitator
OCTOBER 17, 2012
The report cites online email consulting firm Silverpop as saying email open rates have declined from about 25% in 2004 to 20% now. So email is 20% less effective, just on the basis of lower open rates. Says Silverpop’s Loren McDonald: “If everyone sends two to three times more email, it reduces the conversion rate for everyone in the channel because the inbox becomes overwhelmed … It’s hard to tell candidates to send less email when, every time they send one, it works.
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