This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. MORE
When you are grounding the conversation in your shared goals, speaking in language that appeals to them, highlighting the ROI, and utilizing your allies on the board, you'll be on your way to getting their approval. MORE
There’s no such thing as an open or click rate with your print appeals or newsletters. Instead, you are entirely dependent on the equivalent of the online conversion rate: Did they take any actions you requested in print? Last week, in Part I of this post , I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?” MORE
Response rate vs. average gift: This one is the most obvious. If you measured only response rate, someone could reduce the ask string and lower the heck out of the amount of the ask in order to spike response rates. MORE
Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Customize the Donation Page to Reflect the Story— Want to improve your donation page conversion rates? MORE
Instead, they concentrate on old-fashioned, traditional metrics aimed at determining efficiency — e.g. ROI, RFM, conversion rates, Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management Starting Over premium MORE
Improve the conversion rate on our website (and generate more traffic to same). The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’ 2. Take a fresh look at our Facebook and other social media presence. MORE
There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. If you find that your donation page has a high bounce rate, consider this strategy to keep your future donors from getting distracted. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. MORE
To write better subject lines, titles and other microcontent, see Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is. MORE
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. MORE
If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate. MORE
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals). MORE
In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter. MORE
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals). MORE
we have driven up our conversion rate for setting up meetings with fundraisers. Thanks to engagement marketing (for private businesses – like MarketSmart!) Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive. MORE
I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. MORE
At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use. MORE
Did you know email has the highest donor conversion rates among ALL digital channels? He’ll also go over when to ask for money and how to lower your unsubscribe rate. This webinar is part of our special offer series for those of you with little to no budget for training. MORE
This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays! MORE
boost in their conversion rates. Halcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight. MORE
Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email messaging drove 28% of all online revenue in 2017, coupled with a decline in the fundraising email response rate by 6%, to 0.06%. Some of the reasons for a high spam rate include: Making unsubscribing difficult. Donation page conversion rates now stand at 17% on average, which is a 5% improvement over 2016. MORE
Click and conversion rates are terrible, and the clicks they do get are almost always on the first image. MORE
The top 10% highest-performing pop-ups averaged a 9.28% conversion rate. And, by conversion rate, we mean someone who saw a pop-up and took action. Only 3 out of 100 people ever have pop-ups with conversion rates over 11%. MORE
My grant submission in relation to funding rate averages from 6-12%. However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. In such a situation where nothing is sent out as a "cold call," a 60% success rate might be easily achieved, or even exceeded. What is their current conversion rate? MORE
If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#. MORE
The campaign netted 737 new donors (2.53% conversion rate), with an average gift of $36.49 (and 32% making a 2nd gift), and an ROI of 110% achieved in five months. Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF). Very straightforward. AWF’s petition to stop illegal wildlife poaching was promoted across the Care2 online network. MORE
High open rates are great, but high conversion rates (getting people to take action) are better. Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online. MORE
From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics: What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!) MORE
Almost 70% of nonprofits surveyed are planning a focus on videos in 2016, with the second biggest focus on “website conversion optimization “ – something I would love to see more of across the sector! There is no doubt of the power and potential of digital tools for the nonprofit sector. MORE
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends! MORE
pilots get 20% more in donation conversion rates than 1.0. Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox. MORE
Here are 4 Ways to Increase Your Nonprofit Website’s Conversion Rate from Classy. Vintage Year. Montgomery, AL. Happy Friday, excellent ones! I’ve gathered the finest links for you from around the world of marketing and communications. MORE
The main takeaway for a lot of you will be the fact that total online revenue is continuing to grow and at a faster rate than before (23% in 2017 versus 15% in 2016). Almost every individual email metric declined including open rates and click-through rates. Click-through rates. MORE
From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. MORE
In fact, across all of our EveryAction forms, we've seen an increased rate in responses. With FastAction , we have the advantage of pre-filled form fields which not only makes supporters happy but also increases our conversion rates! Since 1972, the National Women’s Law Center has worked tirelessly to protect and advance the progress of women and girls in virtually every aspect of their lives. MORE
The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” ” 40% higher revenue. Sounded like the usual vendor study designed to generate business leads. It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. You can download here. No case study data. MORE
Determine which platforms these conversations are happening on, research relevant hashtags or groups, and check out popular Google searches related to your mission. The benefits of optimized forms is just that - they're painstakingly designed and tweaked to offer better conversion rates. MORE
Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Therefore, it’s very important to focus on your retention rate. Tracking retention rates is one of the best ways to keep tabs on your nonprofit’s success. MORE
If you want to see increased conversion rates and revenue per visit, you should keep donors on one page during the donation process. Bottom line: Keep your donors on a single donation form to increase conversion rates and, potentially, donations. Abby Jarvis. MORE
Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian. MORE
This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices. MORE
video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. MORE
Time on Site (including Time on Site, Pages per Visit, and Bounce Rate). Conversion Rates. Open Rates. Click-Through Rates. Conversion Rates. What are your website analytics, like Google Analytics, telling you? What’s happening with your email? All of the online communications tools have built in metrics. MORE
Put another way, a one-second delay in load time yields 11% fewer page views and a 7% loss in conversions. EveryAction’s multi-step contribution forms are shown to increase conversion rates by 40%. MORE
Conversion Rate Related Topics Giving in a Digital World
JANUARY 11, 2015
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation.
The Agitator
MAY 11, 2011
If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#.
Nonprofit Consultant Blog
APRIL 8, 2010
My grant submission in relation to funding rate averages from 6-12%. However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. In such a situation where nothing is sent out as a "cold call," a 60% success rate might be easily achieved, or even exceeded. What is their current conversion rate?
Social Media Bird Brain
SEPTEMBER 3, 2013
video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.
The Agitator
SEPTEMBER 22, 2016
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!
Kivi's Nonprofit Communications Blog
JULY 30, 2018
Time on Site (including Time on Site, Pages per Visit, and Bounce Rate). Conversion Rates. Open Rates. Click-Through Rates. Conversion Rates. What are your website analytics, like Google Analytics, telling you? What’s happening with your email? All of the online communications tools have built in metrics.
Kivi's Nonprofit Communications Blog
APRIL 18, 2017
This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates.
EveryAction
SEPTEMBER 14, 2018
Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Customize the Donation Page to Reflect the Story— Want to improve your donation page conversion rates?
iMarketSmart
DECEMBER 12, 2014
we have driven up our conversion rate for setting up meetings with fundraisers. Thanks to engagement marketing (for private businesses – like MarketSmart!) Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive.
EveryAction
JULY 12, 2018
boost in their conversion rates. Halcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight.
Kivi's Nonprofit Communications Blog
DECEMBER 29, 2016
This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays!
EveryAction
JUNE 11, 2018
At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.
Kivi's Nonprofit Communications Blog
MAY 2, 2018
The main takeaway for a lot of you will be the fact that total online revenue is continuing to grow and at a faster rate than before (23% in 2017 versus 15% in 2016). Almost every individual email metric declined including open rates and click-through rates. Click-through rates.
EveryAction
MAY 24, 2018
Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email messaging drove 28% of all online revenue in 2017, coupled with a decline in the fundraising email response rate by 6%, to 0.06%. Some of the reasons for a high spam rate include: Making unsubscribing difficult. Donation page conversion rates now stand at 17% on average, which is a 5% improvement over 2016.
DonorDigital
SEPTEMBER 29, 2014
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).
Kivi's Nonprofit Communications Blog
JUNE 14, 2018
Click and conversion rates are terrible, and the clicks they do get are almost always on the first image.
EveryAction
MAY 2, 2018
When you are grounding the conversation in your shared goals, speaking in language that appeals to them, highlighting the ROI, and utilizing your allies on the board, you'll be on your way to getting their approval.
EveryAction
JULY 25, 2018
Put another way, a one-second delay in load time yields 11% fewer page views and a 7% loss in conversions. EveryAction’s multi-step contribution forms are shown to increase conversion rates by 40%.
The Agitator
FEBRUARY 9, 2015
In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter.
J Campbell Social Marketing
JANUARY 21, 2016
Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Therefore, it’s very important to focus on your retention rate. Tracking retention rates is one of the best ways to keep tabs on your nonprofit’s success.
The Agitator
JULY 31, 2014
Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.
The Agitator
JULY 23, 2014
Improve the conversion rate on our website (and generate more traffic to same). The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’ 2. Take a fresh look at our Facebook and other social media presence.
EveryAction
FEBRUARY 28, 2018
I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too.
EveryAction
JANUARY 16, 2018
From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program.
Kivi's Nonprofit Communications Blog
DECEMBER 18, 2015
To write better subject lines, titles and other microcontent, see Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is.
Kivi's Nonprofit Communications Blog
MARCH 15, 2016
Did you know email has the highest donor conversion rates among ALL digital channels? He’ll also go over when to ask for money and how to lower your unsubscribe rate. This webinar is part of our special offer series for those of you with little to no budget for training.
EveryAction
OCTOBER 30, 2017
There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. If you find that your donation page has a high bounce rate, consider this strategy to keep your future donors from getting distracted. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing.
Selfish Giving
DECEMBER 20, 2017
The top 10% highest-performing pop-ups averaged a 9.28% conversion rate. And, by conversion rate, we mean someone who saw a pop-up and took action. Only 3 out of 100 people ever have pop-ups with conversion rates over 11%.
EveryAction
DECEMBER 8, 2017
In fact, across all of our EveryAction forms, we've seen an increased rate in responses. With FastAction , we have the advantage of pre-filled form fields which not only makes supporters happy but also increases our conversion rates! Since 1972, the National Women’s Law Center has worked tirelessly to protect and advance the progress of women and girls in virtually every aspect of their lives.
The Agitator
JUNE 12, 2013
The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” ” 40% higher revenue. Sounded like the usual vendor study designed to generate business leads. It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. You can download here. No case study data.
The Agitator
MAY 13, 2014
The campaign netted 737 new donors (2.53% conversion rate), with an average gift of $36.49 (and 32% making a 2nd gift), and an ROI of 110% achieved in five months. Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF). Very straightforward. AWF’s petition to stop illegal wildlife poaching was promoted across the Care2 online network.
Fundraising 123
MAY 29, 2009
From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics: What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!)
Fundraising 123
MARCH 11, 2013
This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices.
DonorDigital
SEPTEMBER 29, 2014
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).
The Agitator
JULY 13, 2016
Instead, they concentrate on old-fashioned, traditional metrics aimed at determining efficiency — e.g. ROI, RFM, conversion rates, Breaking Out of the Status Quo Communications Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management Starting Over premium
Kivi's Nonprofit Communications Blog
JULY 17, 2018
There’s no such thing as an open or click rate with your print appeals or newsletters. Instead, you are entirely dependent on the equivalent of the online conversion rate: Did they take any actions you requested in print? Last week, in Part I of this post , I asked this question: What do you do with people on your print and email lists who haven’t responded to your content in a while? And exactly how long is “a while?”
J Campbell Social Marketing
APRIL 7, 2016
Almost 70% of nonprofits surveyed are planning a focus on videos in 2016, with the second biggest focus on “website conversion optimization “ – something I would love to see more of across the sector! There is no doubt of the power and potential of digital tools for the nonprofit sector.
Non Profit Marketing 360
MARCH 21, 2013
pilots get 20% more in donation conversion rates than 1.0. Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox.
DonorDigital
FEBRUARY 13, 2014
If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate.
Getting Attention
MARCH 7, 2012
High open rates are great, but high conversion rates (getting people to take action) are better. Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online.
Kivi's Nonprofit Communications Blog
APRIL 20, 2016
If you want to see increased conversion rates and revenue per visit, you should keep donors on one page during the donation process. Bottom line: Keep your donors on a single donation form to increase conversion rates and, potentially, donations. Abby Jarvis.
EveryAction
AUGUST 17, 2016
Determine which platforms these conversations are happening on, research relevant hashtags or groups, and check out popular Google searches related to your mission. The benefits of optimized forms is just that - they're painstakingly designed and tweaked to offer better conversion rates.
The Agitator
JUNE 21, 2018
Response rate vs. average gift: This one is the most obvious. If you measured only response rate, someone could reduce the ask string and lower the heck out of the amount of the ask in order to spike response rates.
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