Expert insights. Personalized for you.
This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. MORE
When you are grounding the conversation in your shared goals, speaking in language that appeals to them, highlighting the ROI, and utilizing your allies on the board, you'll be on your way to getting their approval. MORE
Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Customize the Donation Page to Reflect the Story— Want to improve your donation page conversion rates? MORE
Improve the conversion rate on our website (and generate more traffic to same). The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’ 2. Take a fresh look at our Facebook and other social media presence. MORE
” That’s what everyone says, and yet the conversion rates for most of these are much, much better than your standard opt-in on a webpage. During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. MORE
There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. If you find that your donation page has a high bounce rate, consider this strategy to keep your future donors from getting distracted. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. MORE
To write better subject lines, titles and other microcontent, see Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is. MORE
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. MORE
In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter. MORE
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals). MORE
we have driven up our conversion rate for setting up meetings with fundraisers. Thanks to engagement marketing (for private businesses – like MarketSmart!) Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive. MORE
Had a higher donation conversion rate, and the resulting gifts were of a higher average value. Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . MORE
I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. MORE
At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use. MORE
Did you know email has the highest donor conversion rates among ALL digital channels? He’ll also go over when to ask for money and how to lower your unsubscribe rate. This webinar is part of our special offer series for those of you with little to no budget for training. MORE
This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays! MORE
boost in their conversion rates. Halcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight. MORE
The top 10% highest-performing pop-ups averaged a 9.28% conversion rate. And, by conversion rate, we mean someone who saw a pop-up and took action. Only 3 out of 100 people ever have pop-ups with conversion rates over 11%. MORE
Click and conversion rates are terrible, and the clicks they do get are almost always on the first image. MORE
Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email messaging drove 28% of all online revenue in 2017, coupled with a decline in the fundraising email response rate by 6%, to 0.06%. Some of the reasons for a high spam rate include: Making unsubscribing difficult. Donation page conversion rates now stand at 17% on average, which is a 5% improvement over 2016. MORE
My grant submission in relation to funding rate averages from 6-12%. However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. In such a situation where nothing is sent out as a "cold call," a 60% success rate might be easily achieved, or even exceeded. What is their current conversion rate? MORE
If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#. MORE
It’s time for Mixed Links… Speaking of Endgame, learn The Social Strategy Brands Like Marvel Are Using to Generate a 68% Conversion Rate. The Trellis Room. Mobile, AL We’re in the Endgame now… for this week at least! MORE
Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Mobile is an increasingly valuable medium for nonprofits. MORE
SEPTEMBER 27, 2018
While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. MORE
From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics: What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!) MORE
Almost 70% of nonprofits surveyed are planning a focus on videos in 2016, with the second biggest focus on “website conversion optimization “ – something I would love to see more of across the sector! There is no doubt of the power and potential of digital tools for the nonprofit sector. MORE
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends! MORE
pilots get 20% more in donation conversion rates than 1.0. Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox. MORE
Had a higher donation conversion rate, and the resulting gifts were of a higher average value. Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . MORE
Here are 4 Ways to Increase Your Nonprofit Website’s Conversion Rate from Classy. Vintage Year. Montgomery, AL. Happy Friday, excellent ones! I’ve gathered the finest links for you from around the world of marketing and communications. MORE
The main takeaway for a lot of you will be the fact that total online revenue is continuing to grow and at a faster rate than before (23% in 2017 versus 15% in 2016). Almost every individual email metric declined including open rates and click-through rates. Click-through rates. MORE
From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program. MORE
Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Therefore, it’s very important to focus on your retention rate. Tracking retention rates is one of the best ways to keep tabs on your nonprofit’s success. MORE
If you want to see increased conversion rates and revenue per visit, you should keep donors on one page during the donation process. Bottom line: Keep your donors on a single donation form to increase conversion rates and, potentially, donations. Abby Jarvis. MORE
The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Testing consistently shows that multi-step forms are completed more than single-page forms, so use this simple tweak to instantly improve your conversion rates. MORE
Higher Conversion Rates = Raising More Money. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2. MORE
Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian. MORE
This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices. MORE
With having a small team, putting together reports can be such a daunting task, but EveryAction has made it really easy to streamline all of our data to and measure conversion rates. Texas Watch is a nonpartisan citizen advocacy group founded in 1998. MORE
video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company. MORE
Time on Site (including Time on Site, Pages per Visit, and Bounce Rate). Conversion Rates. Open Rates. Click-Through Rates. Conversion Rates. What are your website analytics, like Google Analytics, telling you? What’s happening with your email? All of the online communications tools have built in metrics. MORE
Clients of both companies will benefit in many ways, including by expanding the network effect of each company’s one-click contributions and form pre-filling features, leading to higher conversion rates and more engagement for nonprofits. MORE
Put another way, a one-second delay in load time yields 11% fewer page views and a 7% loss in conversions. EveryAction’s multi-step contribution forms are shown to increase conversion rates by 40%. MORE
Conversion Rate Related Topics Giving in a Digital World
JANUARY 11, 2015
So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation.
Nonprofit Consultant Blog
APRIL 8, 2010
My grant submission in relation to funding rate averages from 6-12%. However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. In such a situation where nothing is sent out as a "cold call," a 60% success rate might be easily achieved, or even exceeded. What is their current conversion rate?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Agitator
MAY 11, 2011
If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#.
Social Media Bird Brain
SEPTEMBER 3, 2013
video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.
EveryAction
JUNE 10, 2019
Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Mobile is an increasingly valuable medium for nonprofits.
Kivi's Nonprofit Communications Blog
NOVEMBER 14, 2019
” That’s what everyone says, and yet the conversion rates for most of these are much, much better than your standard opt-in on a webpage. During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files.
Kivi's Nonprofit Communications Blog
APRIL 18, 2017
This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates.
Kivi's Nonprofit Communications Blog
JULY 30, 2018
Time on Site (including Time on Site, Pages per Visit, and Bounce Rate). Conversion Rates. Open Rates. Click-Through Rates. Conversion Rates. What are your website analytics, like Google Analytics, telling you? What’s happening with your email? All of the online communications tools have built in metrics.
The Agitator
SEPTEMBER 22, 2016
According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!
iMarketSmart
DECEMBER 12, 2014
we have driven up our conversion rate for setting up meetings with fundraisers. Thanks to engagement marketing (for private businesses – like MarketSmart!) Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive.
Kivi's Nonprofit Communications Blog
DECEMBER 15, 2017
Here are 4 Ways to Increase Your Nonprofit Website’s Conversion Rate from Classy. Vintage Year. Montgomery, AL. Happy Friday, excellent ones! I’ve gathered the finest links for you from around the world of marketing and communications.
EveryAction
SEPTEMBER 27, 2018
While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.
EveryAction
MAY 8, 2019
Clients of both companies will benefit in many ways, including by expanding the network effect of each company’s one-click contributions and form pre-filling features, leading to higher conversion rates and more engagement for nonprofits.
Kivi's Nonprofit Communications Blog
DECEMBER 29, 2016
This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays!
EveryAction
NOVEMBER 6, 2018
The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Testing consistently shows that multi-step forms are completed more than single-page forms, so use this simple tweak to instantly improve your conversion rates.
Kivi's Nonprofit Communications Blog
MAY 2, 2018
The main takeaway for a lot of you will be the fact that total online revenue is continuing to grow and at a faster rate than before (23% in 2017 versus 15% in 2016). Almost every individual email metric declined including open rates and click-through rates. Click-through rates.
EveryAction
JULY 12, 2018
boost in their conversion rates. Halcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight.
EveryAction
JUNE 11, 2018
At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.
J Campbell Social Marketing
JANUARY 21, 2016
Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Therefore, it’s very important to focus on your retention rate. Tracking retention rates is one of the best ways to keep tabs on your nonprofit’s success.
Kivi's Nonprofit Communications Blog
DECEMBER 18, 2015
To write better subject lines, titles and other microcontent, see Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is.
J Campbell Social Marketing
NOVEMBER 10, 2019
Had a higher donation conversion rate, and the resulting gifts were of a higher average value. Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? .
Selfish Giving
DECEMBER 20, 2017
The top 10% highest-performing pop-ups averaged a 9.28% conversion rate. And, by conversion rate, we mean someone who saw a pop-up and took action. Only 3 out of 100 people ever have pop-ups with conversion rates over 11%.
Kivi's Nonprofit Communications Blog
JUNE 14, 2018
Click and conversion rates are terrible, and the clicks they do get are almost always on the first image.
Kivi's Nonprofit Communications Blog
MARCH 15, 2016
Did you know email has the highest donor conversion rates among ALL digital channels? He’ll also go over when to ask for money and how to lower your unsubscribe rate. This webinar is part of our special offer series for those of you with little to no budget for training.
DonorDigital
SEPTEMBER 29, 2014
Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).
EveryAction
SEPTEMBER 14, 2018
Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Customize the Donation Page to Reflect the Story— Want to improve your donation page conversion rates?
EveryAction
MAY 24, 2018
Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email messaging drove 28% of all online revenue in 2017, coupled with a decline in the fundraising email response rate by 6%, to 0.06%. Some of the reasons for a high spam rate include: Making unsubscribing difficult. Donation page conversion rates now stand at 17% on average, which is a 5% improvement over 2016.
EveryAction
FEBRUARY 28, 2018
I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too.
Kivi's Nonprofit Communications Blog
APRIL 26, 2019
It’s time for Mixed Links… Speaking of Endgame, learn The Social Strategy Brands Like Marvel Are Using to Generate a 68% Conversion Rate. The Trellis Room. Mobile, AL We’re in the Endgame now… for this week at least!
Fundraising 123
MAY 29, 2009
From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics: What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!)
The Agitator
FEBRUARY 9, 2015
In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter.
EveryAction
MAY 2, 2018
When you are grounding the conversation in your shared goals, speaking in language that appeals to them, highlighting the ROI, and utilizing your allies on the board, you'll be on your way to getting their approval.
The Agitator
JULY 31, 2014
Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.
Fundraising 123
MARCH 11, 2013
This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices.
EveryAction
APRIL 5, 2019
With having a small team, putting together reports can be such a daunting task, but EveryAction has made it really easy to streamline all of our data to and measure conversion rates. Texas Watch is a nonpartisan citizen advocacy group founded in 1998.
The Agitator
JULY 23, 2014
Improve the conversion rate on our website (and generate more traffic to same). The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’ 2. Take a fresh look at our Facebook and other social media presence.
J Campbell Social Marketing
NOVEMBER 10, 2019
Had a higher donation conversion rate, and the resulting gifts were of a higher average value. Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? .
Kivi's Nonprofit Communications Blog
APRIL 20, 2016
If you want to see increased conversion rates and revenue per visit, you should keep donors on one page during the donation process. Bottom line: Keep your donors on a single donation form to increase conversion rates and, potentially, donations. Abby Jarvis.
EveryAction
JANUARY 16, 2018
From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program.
EveryAction
JULY 25, 2018
Put another way, a one-second delay in load time yields 11% fewer page views and a 7% loss in conversions. EveryAction’s multi-step contribution forms are shown to increase conversion rates by 40%.
Non Profit Marketing 360
MARCH 21, 2013
pilots get 20% more in donation conversion rates than 1.0. Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox.
EveryAction
OCTOBER 30, 2017
There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. If you find that your donation page has a high bounce rate, consider this strategy to keep your future donors from getting distracted. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing.
J Campbell Social Marketing
APRIL 7, 2016
Almost 70% of nonprofits surveyed are planning a focus on videos in 2016, with the second biggest focus on “website conversion optimization “ – something I would love to see more of across the sector! There is no doubt of the power and potential of digital tools for the nonprofit sector.
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