2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation.

Double Your Landing Page Conversion Rate

The Agitator

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#.

Trending Sources

4 Reasons Your Nonprofit Should be Using Video

Social Media Bird Brain

video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

Proposal to Funding Conversion Rates

Nonprofit Consultant Blog

My grant submission in relation to funding rate averages from 6-12%. However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. In such a situation where nothing is sent out as a "cold call," a 60% success rate might be easily achieved, or even exceeded. What is their current conversion rate?

Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!

8 Tips for a Mobile-Friendly Nonprofit Website

Fundraising 123

This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices.

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Videos Boost E-Purchases. And Donations?

The Agitator

In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

To write better subject lines, titles and other microcontent, see Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is.

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Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

Almost 70% of nonprofits surveyed are planning a focus on videos in 2016, with the second biggest focus on “website conversion optimization “ – something I would love to see more of across the sector! There is no doubt of the power and potential of digital tools for the nonprofit sector.

Video Lifts Email Response

The Agitator

The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” ” 40% higher revenue. Sounded like the usual vendor study designed to generate business leads. It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. You can download here. No case study data.

We Need To Raise More Money Online!

The Agitator

Improve the conversion rate on our website (and generate more traffic to same). The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’ 2. Take a fresh look at our Facebook and other social media presence.

Petition Signer To Donor

The Agitator

The campaign netted 737 new donors (2.53% conversion rate), with an average gift of $36.49 (and 32% making a 2nd gift), and an ROI of 110% achieved in five months. Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF). Very straightforward. AWF’s petition to stop illegal wildlife poaching was promoted across the Care2 online network.

2015 Digital Fundraising To Do List #2 Get Serious About Email Fundraising

Giving in a Digital World

So, that’s why I’ve put Getting Serious About Email Fundraising as second in my 2015 Digital Fundraising To Do List (just behind Fixing your Conversion Rate Optimisation ).

5 Fundraising Metrics Nonprofits Should Watch

J Campbell Social Marketing

Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Therefore, it’s very important to focus on your retention rate. Tracking retention rates is one of the best ways to keep tabs on your nonprofit’s success.

Video Improves Conversion Metrics

The Agitator

Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.

7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Too many options, just like too much information, really hurts conversion. The more obvious, the better the conversion.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Targeting Facebook adds wisely will not only save you money, it will increase conversion rates for those ads. Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization.

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4 Tips For Making the Perfect Online Ask to your Donors

J Campbell Social Marketing

If you want to have a high online donation page conversion rate (e.g., Guest blog by Adam Weinger. If you go to a public place, whether it’s a coffee shop, bus station, or university campus, you’ll notice that nearly everyone is on their cell phones, laptops, or tablets.

Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays!

Email Subject Lines: 6 Cardinal Sins to Avoid

Getting Attention

High open rates are great, but high conversion rates (getting people to take action) are better. Welcome to our newest guest blogger, Kerri Karvetski. As owner of Company K Media , Kerri helps nonprofits communicate online.

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Videos Rock!

The Agitator

Video in an email can drive an average 21% higher conversion rate (compared to using static images) and a 24% higher average order value. That’s one of the key messages from a new Experian report on consumer media habits — The 2012 Digital Marketer: Benchmark and Trend Report.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites.

8 Tips for a Mobile-Friendly Nonprofit Website

Nonprofit Marketing Blog

This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions The team here at Network for Good has been working on our new mobile-friendly donation services lately so I thought I’d pass on our tips for making your site more mobile friendly. Don’t worry - you can start with baby steps.

Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates.

Raise more money online with a great headline

DonorDigital

If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat. Improving the conversion rate by 50% (to 18%) would net you an additional $250 per day, which translates to $91,250 incremental dollars and 1,800 more donors over an entire year. This is why donation page headlines have such a huge impact on user behavior —and in turn the conversion rate.

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Determine which platforms these conversations are happening on, research relevant hashtags or groups, and check out popular Google searches related to your mission. The benefits of optimized forms is just that - they're painstakingly designed and tweaked to offer better conversion rates.

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2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

The first two are: #1 Conversion Rate Optimisation. #2 The writing has been on the wall for a couple of years now.

How Much Money Should You Be Raising Online?

Marketing for Nonprofits

According to the report, organizations with less than 10,000 email addresses grew online giving by 26% vs. a median growth rate of 20% for all nonprofits. Web traffic grew slightly but website to email sign-up conversions decreased to 2%.

Wearing Out The Email Welcome Mat

The Agitator

The report cites online email consulting firm Silverpop as saying email open rates have declined from about 25% in 2004 to 20% now. So email is 20% less effective, just on the basis of lower open rates. Says Silverpop’s Loren McDonald: “If everyone sends two to three times more email, it reduces the conversion rate for everyone in the channel because the inbox becomes overwhelmed … It’s hard to tell candidates to send less email when, every time they send one, it works.

Why Bother Getting First Gift?

The Agitator

Number 3 on my list was first year retention rates. Yet so many nonprofits accept abysmally low second-gift conversion rates. A couple of days ago I wrote about My Favorite Fundraising Metrics. A slightly different — and very practical — way of putting that is … how many initial donors did you succeed in getting a second gift from?

Is Your Donation Page Ready for Prime Time?

Marketing for Nonprofits

The more information you require the more you kill your conversion rate. We are fast approaching year-end - that time of year that all fundraisers dream about and dread! Like retailers, we know that a HUGE chunk of revenue is going to drop from the sky or not.

7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Too many options, just like too much information, really hurts conversion. The more obvious, the better the conversion.

Reader question: What’s a good framework for a fundraising plan?

Nonprofit Marketing Blog

Wow your organization’s Board and leadership with conversation rates, list-building, website traffic and any other number results into which they can sink their teeth. Today, I’m answering another reader question. Beth asks: Can you provide a basic (simple) framework to create a fundraising plan (or resources to do so) - for a brand new nonprofit and their completely new to fundraising staff? Thanks!

Get ready for year-end giving by improving your website donation pages

DonorDigital

In our experience, donation page headlines that connect giving to a positive impact, e.g. “Donate to save children’s lives” typically deliver stronger conversion rates than pages where the headline simply states the call to action, e.g. “Donate Now.”. We’ve found that trust seals such as Charity Navigator, Better Business Bureau Accredited Charity, or American Institute of Philanthropy have the most impact on donor conversion when displayed on donation pages above the fold.

Is your Donation Page letting you down? Try this 7-step formula for building a high converting page

DonorDigital

Brian Massey’s excellent book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist ™ defines a simple litmus test to ensure that your landing pages keep their promises—and move visitors closer to your conversion goal.

Three Reports To Note

The Agitator

Amongst all email marketers, there’s very little sign of lessening impact — 13% report decreased open rates, 15% report lower click rates, and 13% report lower conversion rates.

Why Bitcoin probably shouldn’t be top of your 2015 digital fundraising To Do list

Giving in a Digital World

With its exchange rate to the US$ fluctuating from over $1,100 to under $320 , during 2014 Bitcoin was the most volatile ‘currency’ in the world (although for a while the Ruble gave it a run for the title ) and there is no certainty that this will not be repeated in 2015.

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

EveryAction

There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. If you find that your donation page has a high bounce rate, consider this strategy to keep your future donors from getting distracted. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing.

Plan Your Year-End Campaign in 7 Steps

Fundraising 123

Wow your organization's Board and leadership with conversation rates, list-building, website traffic and any other number results into which they can sink their teeth. It's that time of year again! It's time to make a plan to reach your year-end fundraising goals. These 7 steps will help you make your map to December gold. Figure out what you're trying to accomplish. Any campaign worth its salt is about getting results. What results are you and your organization looking to achieve?

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The Quick and Dirty Guide to A/B Testing Your Donation Page

Nonprofit Marketing Blog

Over time, monitor which donation page has the higher completion rate, calculated as follows: number of donations divided by the number of people who landed on your page. Testimonials: Does a testimonial from another donor increase completion rates?