Giving in a Digital World

JANUARY 11, 2015

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Back in January 2012 I wrote about the crucial importance of fundraisers getting serious about how they track and improve the conversion rates of their fundraising pages. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends

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Conversion Rate Conversion Rate List 52

The Agitator

MAY 11, 2011

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#.

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The Nonprofit Consultant

APRIL 8, 2010

My grant submission in relation to funding rate averages from 6-12%. However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. In such a situation where nothing is sent out as a "cold call," a 60% success rate might be easily achieved, or even exceeded. What is their current conversion rate?

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Social Media Bird Brain

SEPTEMBER 3, 2013

video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

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Conversion Rate Video UK Non-profit 149

EveryAction

JUNE 10, 2019

Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Creating a seamless user experience with hassle-free payment options on donation pages is crucial to increase these conversion rates and fundraising revenue for nonprofits. Mobile is an increasingly valuable medium for nonprofits.

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Optimization Mobile Donations Conversion Rate 136

J Campbell Social Marketing

AUGUST 17, 2020

As nonprofit social media managers we have to be thinking about conversions. . Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. . And the way to increase conversions?

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The Agitator

SEPTEMBER 22, 2016

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends!

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Sales And Marketing Email Marketing Conversion Rate Analysis 77

EveryAction

SEPTEMBER 24, 2018

Higher Conversion Rates = Raising More Money. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2. Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. If you're not already an EveryAction user, here's 50 reasons to make the switch today. #1.

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EveryAction

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form.

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Kivi's Nonprofit Communications Blog

APRIL 18, 2017

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. And then we tell you what each of these rates actually means, and what they can tell you about how your emails are performing. You don’t have to have a math degree in order to make sense of your email metrics.

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Metrics Email Rate Open Rate 119

Kivi's Nonprofit Communications Blog

JULY 30, 2018

Time on Site (including Time on Site, Pages per Visit, and Bounce Rate). Conversion Rates. Open Rates. Click-Through Rates. Conversion Rates. What are your website analytics, like Google Analytics, telling you? What’s happening with your email? All of the online communications tools have built in metrics.

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Analytics Trends Metrics Conversion Rate 131

EveryAction

MAY 8, 2019

Clients of both companies will benefit in many ways, including by expanding the network effect of each company’s one-click contributions and form pre-filling features, leading to higher conversion rates and more engagement for nonprofits. Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc.,

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CRM Software Acquisition Firm 169

Kivi's Nonprofit Communications Blog

NOVEMBER 14, 2019

” That’s what everyone says, and yet the conversion rates for most of these are much, much better than your standard opt-in on a webpage. During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. These are specifically for building your email list.

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List Websites Email Build 124

EveryAction

NOVEMBER 6, 2018

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. Testing consistently shows that multi-step forms are completed more than single-page forms, so use this simple tweak to instantly improve your conversion rates.

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J Campbell Social Marketing

NOVEMBER 10, 2019

Had a higher donation conversion rate, and the resulting gifts were of a higher average value. Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? . Instagram now has 1 billion monthly active users, with over 60% of their user base logging in daily. 90% of Instagram users are younger than 35 years old. .

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Donations Charitable Urgency November 190

Kivi's Nonprofit Communications Blog

DECEMBER 15, 2017

Here are 4 Ways to Increase Your Nonprofit Website’s Conversion Rate from Classy. Vintage Year. Montgomery, AL. Happy Friday, excellent ones! I’ve gathered the finest links for you from around the world of marketing and communications. Join me for Mixed Links… John Haydon shows you How to Create a Prosperous Fundraising Campaign. Network for Good encourages you to End Strong. Have you been thinking about starting a podcast?

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Link Nonprofit Communications Communications Podcast 141

EveryAction

MAY 24, 2018

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email messaging drove 28% of all online revenue in 2017, coupled with a decline in the fundraising email response rate by 6%, to 0.06%. Some of the reasons for a high spam rate include: Making unsubscribing difficult. Donation page conversion rates now stand at 17% on average, which is a 5% improvement over 2016.

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Benchmark Trends Report Automation 137

EveryAction

JULY 12, 2018

boost in their conversion rates. Halcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight. Their incubator, arts fellowship, and public policy dialogue programs encourage socially engaged creatives to advance their talents and visions, transforming their inspiration into impact.

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Fundraising 123

MAY 29, 2009

From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics: What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!)

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The Agitator

FEBRUARY 9, 2015

In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter.

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Conversion Rate Donations Video Firm 72

The Agitator

JULY 31, 2014

Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.

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Metrics Conversion Video Conversion Rate 76

EveryAction

JUNE 11, 2018

At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use. Mobile users, however, had just an 8% conversion rate. According to the recently released.

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Mobile Optimization Peer-to-peer Display 143

Kivi's Nonprofit Communications Blog

DECEMBER 29, 2016

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. And then we tell you what each of these rates actually means, and what they can tell you about how your emails are performing. Happy Holidays!

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Metrics Rate Open Rate Spam 119

J Campbell Social Marketing

JANUARY 21, 2016

Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Therefore, it’s very important to focus on your retention rate. Tracking retention rates is one of the best ways to keep tabs on your nonprofit’s success. Conversion Rate. All conversion rates start with a call to action (CTA), which should be included in any fundraising strategy. Guest blog by Dan Quirk.

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Metrics ROI Conversion Rate Rate 115

The Agitator

JULY 23, 2014

Improve the conversion rate on our website (and generate more traffic to same). The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’ 2. Take a fresh look at our Facebook and other social media presence.

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Conversion Rate Money Traffic Mobile 76

EveryAction

FEBRUARY 28, 2018

I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too.

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J Campbell Social Marketing

SEPTEMBER 3, 2020

Track trends such as “Liking” and “Sharing” rates, as well as views of your content, subscriber growth, and other social media metrics you can use to strengthen your strategy. Social Media for Social Good Academy 2.0 is opening soon!

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Acquisition Social Media Strategy Effective 214

DonorDigital

SEPTEMBER 29, 2014

Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. By “conversion” we mean any kind of goal completion, such as a site visitor signing up for your email list or making an online donation. Key metrics to examine on pages with a mission-critical conversion goal are: Bounce rate by device type.

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Mobile Conversion Rate Optimization Test 71

EveryAction

JANUARY 16, 2018

From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program.

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Report Tools CRM Stats 128

EveryAction

SEPTEMBER 14, 2018

Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Customize the Donation Page to Reflect the Story— Want to improve your donation page conversion rates? As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season.

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Storytelling Band December Urgency 110

EveryAction

OCTOBER 30, 2017

There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. If you find that your donation page has a high bounce rate, consider this strategy to keep your future donors from getting distracted. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing.

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MARCH 11, 2013

This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices. The mobile Web is rapidly becoming a key way to communicate your message to donors; it’s important that your nonprofit website isn’t giving them a bad impression. . Photo Source: Big Stock Photo.

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Tips Mobile Websites Best Practices 186

Kivi's Nonprofit Communications Blog

MAY 2, 2018

The main takeaway for a lot of you will be the fact that total online revenue is continuing to grow and at a faster rate than before (23% in 2017 versus 15% in 2016). While half of traffic to nonprofit websites came from mobile and tablet users which is up from 2016, desktop users were more likely to complete a gift (20% conversion rates compared to just 8% for mobile) and they generated 68% of the donations and 76% of the revenue. Click-through rates. Bounce rates.

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Benchmark Studies Metrics Rate 136

The Agitator

JUNE 12, 2013

The other day I saw this item claiming that “marketers using video in email have increased their click-through and conversion rates, and are generating forty percent higher monthly revenue than those that do not use video.” ” 40% higher revenue. Sounded like the usual vendor study designed to generate business leads. It was actually simply a survey of online marketers, whose claims were aggregated to yield the 40% average. You can download here. No case study data.

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Email Video Vendor Aggregator 72

EveryAction

MAY 2, 2018

There are many areas to consider money earned or saved when calculating ROI: aside from saving staff time, do you anticipate that better digital fundraising tools will increase your online donation pages' conversion rates, or that higher deliverability rates will increase fundraising through your email program?

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Tools ROI Vendor CRM 124

The Agitator

MAY 13, 2014

The campaign netted 737 new donors (2.53% conversion rate), with an average gift of $36.49 (and 32% making a 2nd gift), and an ROI of 110% achieved in five months. Demonstrating what should be a staple in your acquisition toolkit, here’s a brief ‘petition-to-donor’ case study from Care2, involving the African Wildlife Foundation (AWF). Very straightforward. AWF’s petition to stop illegal wildlife poaching was promoted across the Care2 online network.

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ROI Conversion Rate Case Study Agency 79

EveryAction

APRIL 5, 2019

With having a small team, putting together reports can be such a daunting task, but EveryAction has made it really easy to streamline all of our data to and measure conversion rates. We can dive into why certain actions are getting more responses or a higher conversion, or we can look at our fundraising statistics year over year. Texas Watch is a nonpartisan citizen advocacy group founded in 1998. They just celebrated over 20 years of advocating for Texas families.

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Fundraising 123

APRIL 11, 2012

Here are my 7 ideas for better response rates. Too many articles and sidebars and buttons and images will overwhelm the reader and lower your conversion rates drastically. Tightly sticking to a theme and reducing the options for action to one (or at most two) will boost response rates. Too many options, just like too much information, really hurts conversion. The more obvious, the better the conversion.

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Kivi's Nonprofit Communications Blog

DECEMBER 18, 2015

To write better subject lines, titles and other microcontent, see Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is. Mixed Links, we shall share… Joe Garecht at The Fundraising Authority is calling for submissions for this month’s Nonprofit Blog Carnival. The theme is strategies and tips for donor newsletters.

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Non Profit Marketing 360

MARCH 21, 2013

pilots get 20% more in donation conversion rates than 1.0. Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox. And we do so again as the good folks at Causevox have released a significant series of upgrades and integrations in version 2.0. It moved out of beta last week, allowing any charity or nonprofit to take advantage of the expanding toolbox.

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Selfish Giving

DECEMBER 20, 2017

The top 10% highest-performing pop-ups averaged a 9.28% conversion rate. And, by conversion rate, we mean someone who saw a pop-up and took action. Only 3 out of 100 people ever have pop-ups with conversion rates over 11%. The average conversion rate for all pop-ups is 3.09%. “I think they’re annoying, and people say they’re annoying. Hence, annoying.”

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Twenti

MAY 20, 2020

This will mean that your ad only shows to people that are interest and will help to ensure you don’t drop below the 5% click-through rate needed to maintain the grant every month. The more relevant the landing page, the better the ad position and conversions. That’s why it is essential to track your conversion rates, and what people do on the landing page and your website, to understand what works and what doesn’t.

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EveryAction

JULY 25, 2018

Put another way, a one-second delay in load time yields 11% fewer page views and a 7% loss in conversions. EveryAction’s multi-step contribution forms are shown to increase conversion rates by 40%. Another easy way to maximize your conversations is by enabling one-click contributions. Online giving has seen consistent year over year growth, but 66% of nonprofits are worried that they are missing out on opportunities for digital fundraising.

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