2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation.

Double Your Landing Page Conversion Rate

The Agitator

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#.

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Proposal to Funding Conversion Rates

Nonprofit Consultant Blog

My grant submission in relation to funding rate averages from 6-12%. However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. In such a situation where nothing is sent out as a "cold call," a 60% success rate might be easily achieved, or even exceeded. What is their current conversion rate?

4 Reasons Your Nonprofit Should be Using Video

Social Media Bird Brain

video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

Optimized Mobile Donations Now with Apple Pay


Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Mobile is an increasingly valuable medium for nonprofits.

Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates.

3 Email List Building Pop-Ups for Your Website

Kivi's Nonprofit Communications Blog

” That’s what everyone says, and yet the conversion rates for most of these are much, much better than your standard opt-in on a webpage. During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files.

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Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!

How to Watch for Trends in Your Online Analytics

Kivi's Nonprofit Communications Blog

Time on Site (including Time on Site, Pages per Visit, and Bounce Rate). Conversion Rates. Open Rates. Click-Through Rates. Conversion Rates. What are your website analytics, like Google Analytics, telling you? What’s happening with your email? All of the online communications tools have built in metrics.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.

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Imagine If You Could Set Up a Meeting With a New Major Donor Every 92.13 Minutes


we have driven up our conversion rate for setting up meetings with fundraisers. Thanks to engagement marketing (for private businesses – like MarketSmart!) Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here are 4 Ways to Increase Your Nonprofit Website’s Conversion Rate from Classy. Vintage Year. Montgomery, AL. Happy Friday, excellent ones! I’ve gathered the finest links for you from around the world of marketing and communications.

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EveryAction Acquires ActionKit


Clients of both companies will benefit in many ways, including by expanding the network effect of each company’s one-click contributions and form pre-filling features, leading to higher conversion rates and more engagement for nonprofits.

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. Happy Holidays!

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising


The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. Testing consistently shows that multi-step forms are completed more than single-page forms, so use this simple tweak to instantly improve your conversion rates.

Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

Had a higher donation conversion rate, and the resulting gifts were of a higher average value. Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? .

M+R Benchmarks Study

Kivi's Nonprofit Communications Blog

The main takeaway for a lot of you will be the fact that total online revenue is continuing to grow and at a faster rate than before (23% in 2017 versus 15% in 2016). Almost every individual email metric declined including open rates and click-through rates. Click-through rates.

Halcyon's By The People Festival: How One Organization is Using Data to Unite People Around Art


boost in their conversion rates. Halcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight.

5 Ways Nonprofits Can Harness Mobile Technology In 2018


At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use.

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5 Fundraising Metrics Nonprofits Should Watch

J Campbell Social Marketing

Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Therefore, it’s very important to focus on your retention rate. Tracking retention rates is one of the best ways to keep tabs on your nonprofit’s success.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

To write better subject lines, titles and other microcontent, see Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is.

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Ditch Your Nonprofit Website Slider or Carousel and Do This Instead

Kivi's Nonprofit Communications Blog

Click and conversion rates are terrible, and the clicks they do get are almost always on the first image.

Add More People to Your Email List [New Webinar This Week]

Kivi's Nonprofit Communications Blog

Did you know email has the highest donor conversion rates among ALL digital channels? He’ll also go over when to ask for money and how to lower your unsubscribe rate. This webinar is part of our special offer series for those of you with little to no budget for training.

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How to get mobile donors to convert


Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. Conversion rate by device type (if you’ve configured goals).

5 Tips to Increase Donations with the Google Ad Grant


This will mean that your ad only shows to people that are interest and will help to ensure you don’t drop below the 5% click-through rate needed to maintain the grant every month. The more relevant the landing page, the better the ad position and conversions.

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Storytelling Workouts for Year-End Fundraising


Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Customize the Donation Page to Reflect the Story— Want to improve your donation page conversion rates?

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email messaging drove 28% of all online revenue in 2017, coupled with a decline in the fundraising email response rate by 6%, to 0.06%. Some of the reasons for a high spam rate include: Making unsubscribing difficult. Donation page conversion rates now stand at 17% on average, which is a 5% improvement over 2016.

From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors

Fundraising 123

From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics: What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!)

Videos Boost E-Purchases. And Donations?

The Agitator

In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter.

Meet the EveryAction Team 2018


I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too.

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Video Improves Conversion Metrics

The Agitator

Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.

8 Tips for a Mobile-Friendly Nonprofit Website

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This not only improves the usability of your website, but it will improve your conversion rates by removing unnecessary distractions. Nonprofits are now reporting that up to a third of their Web traffic is coming from mobile devices.

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We Need To Raise More Money Online!

The Agitator

Improve the conversion rate on our website (and generate more traffic to same). The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’ 2. Take a fresh look at our Facebook and other social media presence.

4 Ways To Convince Your Nonprofit Board to Invest in Fundraising Tools


When you are grounding the conversation in your shared goals, speaking in language that appeals to them, highlighting the ROI, and utilizing your allies on the board, you'll be on your way to getting their approval.

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Our EveryAction Hero: Texas Watch


With having a small team, putting together reports can be such a daunting task, but EveryAction has made it really easy to streamline all of our data to and measure conversion rates. Texas Watch is a nonpartisan citizen advocacy group founded in 1998.

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7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

If you want to see increased conversion rates and revenue per visit, you should keep donors on one page during the donation process. Bottom line: Keep your donors on a single donation form to increase conversion rates and, potentially, donations. Abby Jarvis.

Mixed Links for Nonprofit Communicators – April 26, 2019

Kivi's Nonprofit Communications Blog

It’s time for Mixed Links… Speaking of Endgame, learn The Social Strategy Brands Like Marvel Are Using to Generate a 68% Conversion Rate. The Trellis Room. Mobile, AL We’re in the Endgame now… for this week at least!

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Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

Had a higher donation conversion rate, and the resulting gifts were of a higher average value. Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? .

Why Aren't More Nonprofits Using Pop-Ups on Their Websites?

Selfish Giving

The top 10% highest-performing pop-ups averaged a 9.28% conversion rate. And, by conversion rate, we mean someone who saw a pop-up and took action. Only 3 out of 100 people ever have pop-ups with conversion rates over 11%.

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have


From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program.

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#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

pilots get 20% more in donation conversion rates than 1.0. Easy-to-customize donation pages. We have often sung the praises of the online charity-site platform Causevox.

These 5 Website Mistakes Could be Costing You Donors


Put another way, a one-second delay in load time yields 11% fewer page views and a 7% loss in conversions. EveryAction’s multi-step contribution forms are shown to increase conversion rates by 40%.

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing


There are plenty of best practices that, if implemented, make it pretty straightforward to improve conversion rates and ultimately raise more money. If you find that your donation page has a high bounce rate, consider this strategy to keep your future donors from getting distracted. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing.