What is CRO (Conversion Rate Optimization)?

Getting Attention

In this post, I'm going to tackle a question as old as time itself; What is CRO, or Conversion Rate Optimization.As conversion rate optimization) along with my SEO strategies for quite a few years now, with mind-blowing results.

2015 Digital Fundraising To Do List #1 Conversion Rate Optimisation

Giving in a Digital World

So, to get started let’s focus on the one thing without which none of your other online activity is likely to deliver good results – namely Website Conversion Rate Optimisation. Back in January 2012 I wrote about the crucial importance of fundraisers getting serious about how they track and improve the conversion rates of their fundraising pages. Online Fundraising Web design Bryan Miller Conversion Rate Optimization digital fundraising trends


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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Log in to Google Analytics > Click on Conversions on the left-hand side > Click on Goals > Click on Overview > Click on gray Set up Goals button.

Double Your Landing Page Conversion Rate

The Agitator

If your nonprofit is making fundraising or other offers on your website, how valuable would it be to double your landing page conversion rate? Now, I have no firsthand experience with this UK website optimization agency, but they sound awfully confident that they can improve conversion rates, and they appear to have a number of high profile clients for whom they’ve successfully done such work. Maybe you’ll rate “Wow … you’re good!&#.

Proposal to Funding Conversion Rates

The Nonprofit Consultant

My grant submission in relation to funding rate averages from 6-12%. However, I just applied for a full-time position where the organization listed that it REQUIRED applicants to have a history of a 60% funding conversion rate for grants submitted. In such a situation where nothing is sent out as a "cold call," a 60% success rate might be easily achieved, or even exceeded. What is their current conversion rate?

4 Reasons Your Nonprofit Should be Using Video

Social Media Bird Brain

video conversion rates research marketing Madeleine Hammond Skeleton Productions advantages Small nonprofit message engagement affordable From Wikimedia Commons As promised, here is the first of three guest posts on using video for a small nonprofit. The next post will be in October. Madeleine Hammond is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

Optimized Mobile Donations Now with Apple Pay


Part of this can be chalked up to the conversion rates on mobile. Nonprofits reported that desktop conversion rates hovered around 21% with mobile conversion rates coming in at only 9%. Creating a seamless user experience with hassle-free payment options on donation pages is crucial to increase these conversion rates and fundraising revenue for nonprofits. Mobile is an increasingly valuable medium for nonprofits.

How to Learn SEO in 2021 [Newbie-Friendly Guide]

Nonprofit Marketing Insights by GlobalOwls

CRO (Conversion Rate Optimization). Here is what Moz gives regarding this: “ Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise.

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Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. And then we tell you what each of these rates actually means, and what they can tell you about how your emails are performing. You don’t have to have a math degree in order to make sense of your email metrics.

How to Watch for Trends in Your Online Analytics

Kivi's Nonprofit Communications Blog

Time on Site (including Time on Site, Pages per Visit, and Bounce Rate). Conversion Rates. Open Rates. Click-Through Rates. Conversion Rates. What are your website analytics, like Google Analytics, telling you? What’s happening with your email? All of the online communications tools have built in metrics.

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

As nonprofit social media managers we have to be thinking about conversions. . Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. . And the way to increase conversions?

3 Email List Building Pop-Ups for Your Website

Kivi's Nonprofit Communications Blog

” That’s what everyone says, and yet the conversion rates for most of these are much, much better than your standard opt-in on a webpage. During Tuesday’s webinar , we’ll be sharing a ton of great nonprofit examples from our Inspiration Files. Here’s a little preview of some of the website lightboxes or pop-ups we’ve seen and loved recently. These are specifically for building your email list.

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Imagine If You Could Set Up a Meeting With a New Major Donor Every 92.13 Minutes


we have driven up our conversion rate for setting up meetings with fundraisers. Thanks to engagement marketing (for private businesses – like MarketSmart!) Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive. They cut into our profits. Why should you care about how efficient we are? Because engagement marketing and engagement fundraising are really the same thing. And, they are incredibly powerful.

Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. Based on analysis of data from 7 billion emails sent from its platform in the 2 nd Quarter, Yesmail also noted that Sunday posts the second-highest conversion rate with 40% higher-than-average sales. The secret ingredient? Weekends!

Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

Donor Retention Rate. Conversion Rate. Donor Retention Rate. Your donor retention rate refers to the percentage of donors who give year after year. To increase your donor retention rate, you should focus on stewardship and relationship building.

Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


Higher Conversion Rates = Raising More Money. The Audubon Society's Porter Mason said that EveryAction's network effect "increased conversion rates by a magnitude of 5x to 20x". #2. Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. If you're not already an EveryAction user, here's 50 reasons to make the switch today. #1.

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. There are many elements of your donation pages that can be adjusted to test their impact on the form’s conversion rates, including the headline, photos or images, and the number and layout of fields in the form.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Here are 4 Ways to Increase Your Nonprofit Website’s Conversion Rate from Classy. Vintage Year. Montgomery, AL. Happy Friday, excellent ones! I’ve gathered the finest links for you from around the world of marketing and communications. Join me for Mixed Links… John Haydon shows you How to Create a Prosperous Fundraising Campaign. Network for Good encourages you to End Strong. Have you been thinking about starting a podcast?

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EveryAction Acquires ActionKit


Clients of both companies will benefit in many ways, including by expanding the network effect of each company’s one-click contributions and form pre-filling features, leading to higher conversion rates and more engagement for nonprofits. Innovative Talent and Digital Product Add to EveryAction’s Rapid Growth. Washington, D.C., May 8, 2019 – EveryAction, a leading provider of software serving over 15,000 nonprofits, announced today that it has acquired We Also Walk Dogs Inc.,

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

This 28-page download will show you how to measure: Open rates. Click-through rates. Click-to-open rates. Response or conversion rates. Bounce rates. Unsubscribe or opt-out rates. Complaint, abuse or spam rates. And then we tell you what each of these rates actually means, and what they can tell you about how your emails are performing. Happy Holidays!

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising


The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. To make sure that prospective donors aren’t leaving your donation page uninspired, use these tips to double or even triple your donation page completion rates: 1. Testing consistently shows that multi-step forms are completed more than single-page forms, so use this simple tweak to instantly improve your conversion rates.

Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

Had a higher donation conversion rate, and the resulting gifts were of a higher average value. Are you using Instagram to get more engagement and to raise awareness about your nonprofit’s work? . Do you want to use the fastest-growing social media platform to increase your fundraising and acquire new donors? . Instagram now has 1 billion monthly active users, with over 60% of their user base logging in daily. 90% of Instagram users are younger than 35 years old. .

M+R Benchmarks Study

Kivi's Nonprofit Communications Blog

The main takeaway for a lot of you will be the fact that total online revenue is continuing to grow and at a faster rate than before (23% in 2017 versus 15% in 2016). While half of traffic to nonprofit websites came from mobile and tablet users which is up from 2016, desktop users were more likely to complete a gift (20% conversion rates compared to just 8% for mobile) and they generated 68% of the donations and 76% of the revenue. Click-through rates. Bounce rates.

How To Successfully Launch A Digital Fundraising Campaign For Your Nonprofit

J Campbell Social Marketing

Hubspot found that when a form went from four fields to three fields conversion rates increased by 50%. This post is a guest blog by Candace Cody of CauseVox.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Email messaging drove 28% of all online revenue in 2017, coupled with a decline in the fundraising email response rate by 6%, to 0.06%. Some of the reasons for a high spam rate include: Making unsubscribing difficult. Donation page conversion rates now stand at 17% on average, which is a 5% improvement over 2016.

From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors

Fundraising 123

From the way you frame your ask to the form fields you require donors to complete, there are multiple ways to improve your conversion rate and bring in more donations. Based on Donordigital's extensive experience with multivariate testing, Dawn Stoner will lead participants through the following topics: What kinds of changes to web and email landing pages have significantly improved donation page completion rates for leading nonprofit organizations (and you can test with yours!)

Videos Boost E-Purchases. And Donations?

The Agitator

In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 million video plays per quarter.

Halcyon's By The People Festival: How One Organization is Using Data to Unite People Around Art


boost in their conversion rates. Halcyon is a DC-based arts and culture organization that brings together diverse groups of changemakers in art and social enterprise and provides a safe haven for their bold ideas to take flight. Their incubator, arts fellowship, and public policy dialogue programs encourage socially engaged creatives to advance their talents and visions, transforming their inspiration into impact.

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Video Improves Conversion Metrics

The Agitator

Video improves conversion metrics. Including the word ‘video’ in an email subject line increased open rates rose by 7%, conversion rates with a video rose by 21% and average order value rose by 24%. Why should you be using video in your online fundraising efforts? And in any other call-to-action email/online messages? Simple. For example, here are some figures from Experian.

We Need To Raise More Money Online!

The Agitator

Improve the conversion rate on our website (and generate more traffic to same). The corner office has spoken: “We need to raise more money online. Get on it!” ” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’ 2. Take a fresh look at our Facebook and other social media presence.

5 Fundraising Metrics Nonprofits Should Watch

J Campbell Social Marketing

Retention Rate. Many organizations either don’t focus enough on retention rates , or even worse, ignore them altogether. Therefore, it’s very important to focus on your retention rate. Tracking retention rates is one of the best ways to keep tabs on your nonprofit’s success. Conversion Rate. All conversion rates start with a call to action (CTA), which should be included in any fundraising strategy. Guest blog by Dan Quirk.

5 Ways Nonprofits Can Harness Mobile Technology In 2018


At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use. Mobile users, however, had just an 8% conversion rate. According to the recently released.

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Meet the EveryAction Team 2018


I work with nonprofits to evaluate our fundraising and marketing platform and help them dream about a world filled with higher conversion rates and increased fundraising. At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too.

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Twitter Launches Fundraisng Beta for Nonprofits


that companies using services like Apple Pay experience 2x faster checkout conversion rates. Twitter rolled out a new. feature. that lets users make donations directly through the platform. Much like. Facebook Fundraising. , the service is relatively new and only available to a limited number of charities. However, they may soon be going public and that’s definitely good news for the nonprofit community. We know from useful. case studies.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

To write better subject lines, titles and other microcontent, see Headline Writing 101: How to Uncover the Right Words to Make Your Conversion Rate Climb Like Crazy. Photo Source: https://flic.kr/p/2GC29. p/2GC29. Friday, it is. Mixed Links, we shall share… Joe Garecht at The Fundraising Authority is calling for submissions for this month’s Nonprofit Blog Carnival. The theme is strategies and tips for donor newsletters.

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How to get mobile donors to convert


Almost universally, mobile conversion rates lag desktop and laptop conversion rates on e-commerce sites—and the same is true for mobile conversion rates on nonprofit sites. By “conversion” we mean any kind of goal completion, such as a site visitor signing up for your email list or making an online donation. Key metrics to examine on pages with a mission-critical conversion goal are: Bounce rate by device type.

Add More People to Your Email List [New Webinar This Week]

Kivi's Nonprofit Communications Blog

Did you know email has the highest donor conversion rates among ALL digital channels? He’ll also go over when to ask for money and how to lower your unsubscribe rate. This webinar is part of our special offer series for those of you with little to no budget for training. Registration is only $20 , but space is limited. It’s better than Facebook. It’s better than Twitter. And it’s better than Google Search or your blog.

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Ditch Your Nonprofit Website Slider or Carousel and Do This Instead

Kivi's Nonprofit Communications Blog

Click and conversion rates are terrible, and the clicks they do get are almost always on the first image. We are planning to refresh our website design later in the year, but there’s one thing we decided to get rid of sooner than later: the image slider we had at the top of our homepage. Image sliders and carousels were all the rage several years ago, and MANY nonprofit websites (maybe yours) have them right at the top. In theory, it’s a great idea.

Take Control of Your Data: 3 Must-Have Reporting Tools Every Nonprofit Should Have


From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard. A new year means new resolutions, and for nonprofits that often falls into the category of better fundraising practices. Enter our new series, “New Year, New Heights.” For the next few months, we’re taking an in-depth look at key features and tools that make for a successful development program.

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Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Track trends such as “Liking” and “Sharing” rates, as well as views of your content, subscriber growth, and other social media metrics you can use to strengthen your strategy. Social Media for Social Good Academy 2.0 is opening soon!

Best Practices to Increase Email Conversions


So what's the most important strategy to increase email conversion rates? There are a lot of strategies that go into a well-developed and successful email marketing program. Some "experts" say that the most important element is that the subject line needs to be provocative. Some say the most the important strategy is to decide who the sender of the email will be and that’s what your donors will respond to. Let’s dig in and look at the data. Email Marketing Online Fundraising

Storytelling Workouts for Year-End Fundraising


Maybe you’re putting together your email calendar for December, planning out social media content, or even sprucing up your website to improve conversions. Customize the Donation Page to Reflect the Story— Want to improve your donation page conversion rates? As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season.

5 Tips to Use Your Nonprofit Site as A Donor Engagement Tool

Ann Green

There are a number of elements that play a critical role in how your website performs, the way visitors engage with it, and your online conversion rates. Consider asking top staff members or other experts serving similar missions to lead these conversations. By Anne Stefanyk.

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