THE WAY FORWARD: PART 3 OF 3 FOR MARKETING MAJOR AND LEGACY GIFTS IN THE CORONAVIRUS ERA
APRIL 1, 2020
Also, tell them about contingency plans that are in place to make up for any shortfalls in anticipated revenue. Legacy gifts ensure that nonprofits have a reliable stream of income long into the future. This is part 3 of 3 in a series. For the first post, go here and for the second post, go here. Engage and offer, don’t ask. We’ve been hearing from a lot of organizations over the past few weeks, and many are putting a total hold on communications to their donors.