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You Too Can YouTube

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With a good story as the foundation for your video, your organization can use YouTube to spread your mission and raise money online. YouTube offers a nice feature where nonprofits can add an overlay message to their video with a clear message.

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

Highly relevant and targeted medium length YouTube videos. Aim for 2 – 10 minutes ( Subscribe to our YouTube channel ). Highly relevant and targeted longer YouTube videos (more than 10 minutes). >> 5 Content Marketing Ideas that Inspire Action (With Examples). >> The post 16 Content Ideas Your Major and Planned Gift Donors Will Love appeared first on MarketSmart | . Infographics.

How Content Marketing Is Different – The Terminology

Kivi's Nonprofit Communications Blog

For example, what is “content marketing” and why should nonprofits shift toward it? With inbound marketing , however, you create content that people want, they identify themselves as being interested in your topics, and they actively ask you to communicate with them.

How ASPCApro Manages Content Creation

Kivi's Nonprofit Communications Blog

That’s why I was really excited to talk with Pune Dracker (rhymes with Moonraker ), Director of Content and Editorial Services (she manages the blog and social media), and Valerie Sheppard, Director of E-Learning (she manages the e-newsletter) for ASPCA Pro. IFRAME Embed for Youtube.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

5 Ways to Build Online Authority Using Content Marketing. One of the best ways to establish your online authority is through the use of content marketing. Create Content in the Form of a Blog. And one of the best ways to create such content is through a blog.

Phoning In The Content And The Money

The Agitator

The most common application on those phones by far is Facebook (76%), with apps like Google Search (52%), YouTube (48%), Gmail (46%), Instagram (26%) and Twitter (22%) trailing. The first point to note is that all of these folks are now publishers of content. Remember how cameras used to be banned from concerts and other events where content was assumed to be controlled (to protect IP and create marketing.

The Editorial Calendar Decision Chart

Kivi's Nonprofit Communications Blog

directly on YouTube, but also on your website or blog.) You’ll send highlights from these recordings and links to them, along with any additional content of interest, out via a monthly email newsletter.”

Pinterest Primer for Nonprofits

ImpactMax

It had already exceeded the referral traffic of Google+, YouTube, and LinkedIn combined!). Uncategorized bestpractices content freetools pinterest sharingknowledge socialmedia trendsFlickr: stevegarfield. My name is Gayle Thorsen…and I’m a Pinterest addict.

Editorial Calendar Basics [New Video]

Kivi's Nonprofit Communications Blog

Watch it on YouTube ). CoCoa Club Videos Content Marketing Nonprofit Communications Publication Management editorial calendars

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3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

NONPROFIT SUPPORT : YouTube for Nonprofits. This may come as a surprise to some, but you don’t have to create all of your social media content yourself. So cut yourself some slack and stop beating yourself up over not feeding the social media beast with fresh content every minute.

Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

Cathe Neukum is Executive Producer for IRC, where she’s responsible for all video content. In her two-and-a-half year tenure, she’s increased the organization’s visibility on Facebook and YouTube by over 800%. Read Part One.

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YouTube Nonprofit Program

Fundraising Breakthroughs

YouTube has a Nonprofit Program with tips and tricks to help you get you started, such as: Reach Out. Post videos that get YouTube viewers talking, and then stay in the conversation with comments and video responses.

Inspiration Via YouTube

The Agitator

Here’s a piece that demonstrates the efficacy of YouTube. But it does suggest that if you do inspiring work, you should be showing it off via YouTube. As Philip Leigh of Inside Digital Media notes: " it’s only sensible that all video should migrate to the Net where the audience is growing, content is searchable, advertising is accountable, and online transactions are feasible." " Any Agitator readers care to share your YouTube success stories?

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Find out how you can take advantage of YouTube’s donation cards. If you are looking to do more on LinkedIn, see How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher. Happy Friday, everyone!

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12 digital fundraising trends for 2012 #1 Truly Personalised Video Thanking

Giving in a Digital World

Of all the ways in which charity: water’s staff and volunteers personally thanked their supporters – telephone, letter, email, and video - it is the YouTube thank you videos which have the most exciting potential to have impact beyond the immediate 1-to-1 thank you. Because when they’re done in such an authentic, enthusiastic, and fun way they become perfect shareable digital content.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

If you and your communications team are in a rut, try these 11 Brain-Training Exercises for Your Content Marketing Team. On YouTube? Canva shows you how to create compelling YouTube thumbnails that can attract attention within a split-second.

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The Empty Package–Nonprofits, Social Media, and Content Strategy

ImpactMax

We’re all familiar with the knock-out Facebook pages, Twitter streams, flickr albums, and YouTube channels of large nonprofits who have become models in the use of social media to grow and engage supporters. My concern is that there’s often so little evidence of a content strategy.

Top mobile social media apps for nonprofits

ImpactMax

These apps are essential content management tools when you’re away from your desktop. But once you’ve got a presence on one or more social media, use these apps to add and edit content on the run. Video-sharing apps: Twitvid and Youtube. Uncategorized apps content mobile news photography planning socialmedia tipsFlickr/Irish Typepad.

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Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

The Method: Make it easy for partners and bloggers in the nonprofit arena, plus YouTube influencers, to spread the word. Highlighted the “what’s new and fun this year” (bringing some of the most popular YouTube storytellers out there into the fold).

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YouTube now has auto captioning

Search Marketing for Nonprofits

Having a text version of your video content will be great for optimizing your videos and reaching a larger audience. Not only is this development amazing for those who are deaf (including my friend Christie) but there are also SEO implications. Here’s the announcement from the Google blog. Here’s the summary: You Tube now has autocaptioning using the same voice recognition algorithms in Google Voice to automatically generate captions for video.

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Amazon is giving away my book for free today

Fundraising Coach

One time, a friends bought me lunch to hear me talk about YouTube. YouTube! I knew about YouTube but I don’t use it as much as others. The content is good. To help you know what’s inside, here is the table of contents: Introduction. Chapter 12 YouTube.

Deciding What the American Red Cross Tweets

Kivi's Nonprofit Communications Blog

In this interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation , Wendy Harman , social media manager for the American Red Cross talks about how she and her team make decisions about what goes online and when. IFRAME Embed for Youtube.

How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

J Campbell Social Marketing

Our minds react differently to visual content. On YouTube, 100 million users are taking a social action on videos every week. I presented a great webinar this week with 4Good and Nonprofit Webinars, and I am happy to share it with you here. You can also read more in my free e-book ! Summary : There is no doubt that visuals are driving online communications in 2014. On Facebook, videos are shared 12X more than links and text posts combined. 42% of all Tumblr posts are photos.

10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. If you use Gmail or if you comment on YouTube videos, you have already created a Google+ personal account.

Making Quirky Communications Work at DC Central Kitchen

Kivi's Nonprofit Communications Blog

In this latest interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation , William covers a lot of ground: How his small staff manages communications for an organization that’s always changing and trying new things. IFRAME Embed for Youtube.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Try using A Strategic System that Produces Powerful Content Marketing Campaigns. Ana Gotter tells you How to Use YouTube Cards in Your Videos. Happy Friday, friends!

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How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Her job includes creating content, posting content, responding to questions and comments, researching content and measurement and analysis. Baldrick’s is also active on Twitter, Google+, YouTube and Vimeo, and Pinterest. 4) Always post quality content.

Managing Social Media at the Foundation Center

Kivi's Nonprofit Communications Blog

In our latest interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation , Jereme Bivins, the social media manager for the Foundation Center, discusses his approach to working with five regional offices across the U.S., IFRAME Embed for Youtube.

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partner s , allowing them to place overlay ads linking direct to their own website on their YouTube videos - for free.

YouTube launches free in-video clickable ads for UK and US non-profit partners

Giving in a Digital World

Last week YouTube launched a new feature called ‘Call to Action’ for Non-profit Partner s , allowing them to place overlay ads linking direct to their own website on their YouTube videos - for free.

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

In order to be successful on Facebook, you know that you need to be posting helpful and informative content , eye-catching and compelling visuals & photos as well as funny and entertaining videos. 3) Native videos are the most popular content on Facebook.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Here is Everything Nonprofits Need To Know About YouTube Donation Cards from Steven Shattuck via Bloomerang. Jodi Harris shows us How to Uncover Critical Content Marketing Insights Using Google Analytics. John Haydon breaks the news that Content ISN’T King After All.

#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 1 of 2)

Non Profit Marketing 360

We do that so that the nonprofit doesn’t have to do any kind of coding, yet its staff can get right to Facebook and comments as well Twitter to share content. CauseVox offers a unique combination of online tools to nonprofits.

Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

In 2015, getting attention on Facebook will require more time spent on research, writing great content and creative visuals. Native videos are videos that you upload right inside Facebook, rather than posting the link from YouTube or Vimeo. Thanks for this great infographic, ShortStack!

How to Create a Nonprofit Editorial Calendar

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Creating an editorial calendar is an effective way to keep your organization’s newsletter, website, blog, and social media content fresh and current. Create a broad outline of your organization’s content needs. YouTube: Videos from events, fieldwork, success stories. Maybe you’ll revamp your homepage content once a month, publish a new blog post every Monday, send an email newsletter on the 15th of each month, post to Facebook every weekday morning, and so on.

Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

BUT the data and models in Into Focus have crucial implications for the right-now actions you should take to: Understand and articulate that content strategy (including video) is a must-do method of moving your cause forward. Bring your content to life across channels and formats.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

videos that are uploaded directly to Facebook and aren’t linked from YouTube, Vimeo, or elsewhere) are some of the most popular content on Facebook. Simply start by posting relevant content that corresponds to the daily theme. Guest blog by Adam Weinger.

How Web Developers Hurt Their Nonprofit Clients

Kivi's Nonprofit Communications Blog

Not using a standard content management system. Nonprofit staff should be able to login to a content management system (CMS) to make simple changes to the text and graphics on their own sites. Idealware recently reviewed the major open-source (free) content management systems.

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

The key to getting new people to see your content is to get the people who already like your Page to share it. Click to John Haydon’s YouTube channel for more about why you need a Like box and how to install one.

Make Your Annual Report Sing: 5 Ways to Choose and Use Stories

Getting Attention

Whether told through gestures, symbols or spoken words, carvings on a cave wall or YouTube videos, we humans have used stories as a communications strategy for thousands of years.

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