What to Expect from a Nonprofit Press Release

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Many nonprofits and small businesses want to know exactly what they can expect from a press release before they sacrifice a dime of their precious marketing budget. Using an established press release distribution service will help your nonprofit get more attention.

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5 Ways to Create a Nonprofit Press Release that Gets Results

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In a fast-paced, 24/7 news cycle, your nonprofit''s press releases need to quickly capture the attention of not just one media group, but multiple online audiences and individuals. Here''s how you can optimize your press releases to attract interest and quickly establish your credibility. Each press release should contain a very brief overview of your company, its history, and its mission that you can use repeatedly throughout your nonprofit''s documents.

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How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. But they often overlook an important potential avenue for spreading the word about their work — the nonprofit trade press.

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Make Your Web Site Press Friendly, So Journalists Cover Your Org

Getting Attention

Web usability guru Nielsen's latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don't provide adequate info for media (traditional or "citizen journalists"). A shabby online press area is a lost PR opportunity. Press contacts : Being able to contact a real human being is essential for journalists researching stories.

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Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

Media relations tools from press releases and op-eds to online pitch services such as ProfNet and HARO, RSS feeds, and video. Otherwise, you’ll alienate these valuable contacts. Media Relations and Press media relations Nonprofit Communications nonprofit marketing

Turning Contacts into Donors

Fundraising Breakthroughs

Non-donors don’t.) • Belief—Probably (but he needs to confirm this, which he can begin at Google or Dogpile for bios and community involvement and continue with further personal contact with the people). Send a “glad to meet you” note, mentioning something that was said related to your cause or organization, and including a recent press clip if you have it. One of my clients met some people at an annual conference peripherally related to his organization’s cause. They hit it off.

Media Relations: Too Valuable NOT to Use

Getting Attention

Freedom of the press is one of the founding principles of American democracy, and the press is our vehicle for making our voices heard and driving change. media relations specialist, I am fortunate to base my career on our first amendment right to press.

Fellowships for U.S. or Japanese Citizens Researching Topics of Pressing Global Concern In Multidisciplinary Teams

Seeking Grant Money Today

Deadline: September 1, 2012 "Abe Fellowship Offers Support for International Multidisciplinary Research on Topics of Pressing Global Concern "The Social Science Research Council , the Japan Foundation Center for Global Partnership , and the American Council of Learned Societies have announced the annual Abe Fellowship Program competition. The Abe Fellowship is designed to encourage international multidisciplinary research on topics of pressing global concern.

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#FUNDRAISING: Causevox Improves Online Outreach & Fundraising To 2.0

Non Profit Marketing 360

And if your nonprofit or charity is looking for an excellent set of tools to establish an online presence (both outreach and income), we encourage you to contact Rob and his colleagues. Easy-to-customize donation pages.

#PROAGING: Technology Can Encourage Socialization & Longevity

Non Profit Marketing 360

“This first grant to Selfhelp’s Virtual Senior Center will offer the homebound visual contact with the outside world without ever having to leave their homes, which many of them can’t. ” (quote taken from a press release published on MarketWatch.com ).

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership.

#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn

Non Profit Marketing 360

And their followups showed that Daisey had not been in contact with the translator. especially if they continue to claim that the facts corroborate the story even when pressed?

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

Changes to our Hosting Services 2012

Non Profit Marketing 360

If you do not hear from us again in the next week, nothing has changed to your account and you do not need to contact us, but be sure to read the clarifications on page two of the attached document. If you have any questions about these changes, feel free to contact me at your convenience. News & Press TechnologyThe most powerful thing you can do for your Website is host it on a secure, reliable hosting environment.

Received Press After You've Mailed A Few Grant Requests? Here's What To Do.

Seeking Grant Money Today

You've received some positive press? Contact the potential grant donors to whom you've recently applied and talk to the program manager in charge of your grant application. Just because you've received bad press, do not assume that you've lost every grant you've got applications out for. I recommend these steps only when you've received press after you've submitted one or more grant proposals recently. I do not encourage unnecessary contact or communication.

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Here's How to Measure Media Relations Impact

Getting Attention

Track these outputs: Articles placed, links added, online mentions of your organization, number of requests for public appearances, incoming press calls, etc. For example, two articles or one letter to the editor a month, three incoming press calls or 10% increase in daily unique visitors to your website generated by links on other sites. Tags: Media Relations and Press Nonprofit Communications

Reader Favorites to Power Up Your Nonprofit Communications in 2010

Getting Attention

Crafting your email signature to feature key information about your organization is a simple and inexpensive way to communicate your message to your contacts. Tags: Branding and Messages Case Studies Copywriting Getting Attention Graphic Design Media Relations and Press Nonprofit Communications Planning and Evaluation Recommended Resources This year saw the explosion of social media, online video and mobile content.

What Reporters Really Want

Kivi's Nonprofit Communications Blog

Are you still sending the same cookie-cutter press releases? Pivot away from blasting press releases. Get journalists to contact you. Journalism has changed a lot over the last few years, and those just don’t cut it anymore.

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Mailbag: What Tools Do Nonprofit Teams Use to Manage Sponsorship Fulfillment?

Selfish Giving

I am hoping to find suggestions or ideas from other organizations that work to ensure that internal teams are keeping up with mutually agreed benefits such as logos or signage, acknowledgement in press releases, and on-site presentations, etc.

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

This will help (not guarantee) that your page will be suggested to your contacts who are on Facebook in places like Recommended Pages. You can upload up contacts up to 5 times for a maximum of 7,000 contacts per day per page. You can upload a maximum of 5,000 contacts at a time.

5 Trends to Watch for Nonprofit Communicators in 2020

Kivi's Nonprofit Communications Blog

“To date, 13 percent of those it has contacted have opted in. The coming weeks are the busiest of the year for nonprofit communicators. GivingTuesday will gobble up much of our attention during the first week of December. Then comes the critical end-of-year giving season.

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Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

It’s funny to look back and see that in 2012 A recent Associated Press-CNBC poll showed that half of all Americans thought that Facebook is a “passing fad”. If you are lucky enough to have their permission to email them or contact them, treasure it.

Day in the Life of a Nonprofit Communicator – Kate Edgerton

Kivi's Nonprofit Communications Blog

I compile them all into a press release and distribute to the newspaper. I’ll send a more detailed press release for each event when the time is right.

Free Nonprofit Fundraising, Software, and Outreach Options.

Seeking Grant Money Today

Create press releases for any and each these kind of unique or new happenstances occur at the organization; and disseminate the release to all media that reaches the people your organization serves (you can e-mail a press release, fax it, or snail mail it). Send the press releases "attention: community events" at each contact. Tags: office supplies free how to press releases fundraising

What’s missing from most nonprofit mission statements?


Contact us anytime, day or night, for information and support. You’ll be hard-pressed to find a charity mission statement that includes their donors — the very people that provide the funding to fulfill each charity’s mission.

Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

Kivi's Nonprofit Communications Blog

To make sure that the mobile marketing strategy you put together is worth the time you take to execute it, you need to ensure that you have the correct: Contact info: A phone number isn’t much good for a text-to-donate campaign if it’s a landline, out of service, or transferred to someone new.

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Expert Advice about Online Newsrooms, Part 1: Great Content

Kivi's Nonprofit Communications Blog

So I wasn’t surprised to find when we began conducting interviews with journalists for our Modern Media Relations book that vibrant online press rooms are more likely to make you a media darling and treasured source. Contact information. Contact Methods.

How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

Your nonprofit is looking to generate media attention outside of its local market and decides that it needs the support of an outside firm that already has the contacts and credibility to help your organization get noticed by out-of-town or national media members.

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Successful Link Building Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Reach Out to Existing Community Partners: Contacting other websites to link to your nonprofits’ site can be a tedious venture, often not returning any results. Nonprofits should feel confident contacting websites with these domains, especially if there’s a direct relevance in mission.

Alden Keene Gets More Competition, This Time From IBM

Cause Related Marketing

They will officially release the following press release later today.Don't feel like you can afford IBM? So if you're in need of cutting-edge marketing from someone ask.com called "a veteran of the cause-marketing wars," contact me Paul Jones, at aldenkeene.

Facebook Is Changing the Nonprofit Crowdfunding Game Again: What Nonprofits Need To Know

J Campbell Social Marketing

Based on the popularity and ubiquity of personal Facebook Fundraisers (and perhaps in response to a slew of bad press ?) The number one concern raised in the session revolved around Facebook not sharing much, if any, donor contact information with the nonprofit receiving the donation.

Position Yourself to Get the Nonprofit Marketing Job: Be Selective and Specific

Getting Attention

For example, you might have experience managing special events, writing press releases, recruiting and training volunteers and leading committee meetings among other responsibilities. Change your generic “invitation to connect” message to something more personal when adding new contacts. (

5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Outline any specific directions and include contact information should they need more help. Your personal fundraisers will send out emails, letters, and press releases to connect with potential donors.

The 8 Greatest Nonprofit Social Media Campaigns


One of the most successful social media fundraising projects of all time, the ALS Ice Bucket Challenge had thousands of participants, gained national press coverage and raised millions for the ALS Association. Contact. Contact. by Zoe Allen.

One Simple Tactic You Can Use to Be More Effective at Everything


Even I’d think twice before reading a blog post that suggests it can make you more effective at everything… But, before you press the back button or open a new tab, please hear me out. If your organization is interested in surveying, please consider contacting our team at MarketSmart.

Go Noles? No Goes?

JCA Insights

I filled out the short form, printed a copy for myself to pdf, and pressed the “Submit” button. I continued to try the Housing site, got into the contract again, filled it out, pressed submit, and received the same error. This post describes 15 hours of my life between Dec.

Awesome Remedies for Dissertation Essay Assistance Identified


Our trained professionals achieve pressing assist as well Most enrollees check out their very finest in order to complete a practical and difficult buildings task.

WE WON!… thanks to you!


Here’s the official press release: Outstanding Small Businesses and Supporters to Receive Honors at 7th Annual SCORE Awards. For more information, or to attend this event, please contact Bridget Weston Pollack at 800-634-0245 or media@score.org. Contact Information.

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Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Kivi's Nonprofit Communications Blog

They also provide charities with opportunities to provide contact information, social media links, as well as details about their governance practices and diversity measures. As I’ve dug through GuideStar’s site to look at the profiles of many of my favorite nonprofits, I’ve found that the majority of them aren’t filled out with even the most cursory information, like contact information or social media links. Contact information.

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How to Reach Out to Your Major or Legacy Gift Prospects Using LinkedIn


Or maybe you have a predictive model developed to determine whom to contact first. If you are in this group, consider these stats: As of this writing, according to their own press releases, LinkedIn has over 313 million registered members (100 million in the United States alone).

5 Simple Tips to Get More Visibility for Your Nonprofit

J Campbell Social Marketing

Make sure you are contacting the correct person at the newspaper and media outlet! 5) Re-use and re-purpose that press release. One press release can be adapted into an unlimited number of content pieces, including: Slideshare presentation.

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Day in the Life of a Nonprofit Communicator – Rebecca DeLuca

Kivi's Nonprofit Communications Blog

She manages the School’s website and social media accounts, crafts news articles and press releases, is responsible for internal design work and is the lead writer and editor for Currents, the School’s alumni publication. Rebecca DeLuca.