The Best of Social Marketing in 2014

Social Marketing and Social Change

The Firestone et al study does not have a comparison group, but when you are involved in large-scale programming across five countries in Central America to reduce HIV risk, the correct decision, in my mind, is Go Big and leave the small stuff to other investigators. Methods: We targeted parents and providers of 9–13 year old boys in a 13 county NC region. This measure was joined to individual responses of the Scottish Schools Adolescent Lifestyle and Substance Use Survey (n=20?446).

The Best of Social Marketing in 2014

Social Marketing and Social Change

The Firestone et al study does not have a comparison group, but when you are involved in large-scale programming across five countries in Central America to reduce HIV risk, the correct decision, in my mind, is Go Big and leave the small stuff to other investigators. Methods: We targeted parents and providers of 9–13 year old boys in a 13 county NC region. This measure was joined to individual responses of the Scottish Schools Adolescent Lifestyle and Substance Use Survey (n=20?446).