e-newsletters better than web site or RSS for building relationships, study suggests
Studio 501c
JUNE 13, 2006
Any nonprofit interested in effective online communication should check out the executive summary of a fascinating study -- by the highly regarded Nielsen Norman group -- on e-mail newsletters , how to make them user friendly, and their value compared to web sites and RSS (also known as web feeds or news feeds). On e-newsletters vs RSS (web feeds): "Feeds are a cold medium in comparison with email newsletters. BRANDING COMMUNICATIONS EMAIL FUNDRAISING MARKETING RSS WEB
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