e-newsletters better than web site or RSS for building relationships, study suggests

Studio 501c

Any nonprofit interested in effective online communication should check out the executive summary of a fascinating study -- by the highly regarded Nielsen Norman group -- on e-mail newsletters , how to make them user friendly, and their value compared to web sites and RSS (also known as web feeds or news feeds). On e-newsletters vs RSS (web feeds): "Feeds are a cold medium in comparison with email newsletters. BRANDING COMMUNICATIONS EMAIL FUNDRAISING MARKETING RSS WEB

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e-newsletters better than web site or RSS for building relationships, study suggests

Studio 501c

Any nonprofit interested in effective online communication should check out the executive summary of a fascinating study -- by the highly regarded Nielsen Norman group -- on e-mail newsletters , how to make them user friendly, and their value compared to web sites and RSS (also known as web feeds or news feeds). On e-newsletters vs RSS (web feeds): "Feeds are a cold medium in comparison with email newsletters.

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Results of My Daily Blogging Experiment

Kivi's Nonprofit Communications Blog

I provide this option in several places, including the subscription box and in a footer that goes out with the RSS feed. Looking at a year-over-year comparison of January-March 2010 (when I was blogging twice a week) to 2011 (blogging five times a week) in Google Analytics, visits increased 116% and pageviews increased 91%. On January 3, 2011, I started a daily blogging experiment — and by “daily&# I actually meant business daily, Monday – Friday.

flip the funnel, but flip it feasibly

Studio 501c

As Seth says, "A Squidoo page contains links—links to products for sale, to reviews, to pictures, to videos, to RSS feeds, and to blogs. A more apt comparison would be diabetes.org vs. a Squidoo page on diabetes.

flip the funnel, but flip it feasibly

Studio 501c

As Seth says, "A Squidoo page contains links—links to products for sale, to reviews, to pictures, to videos, to RSS feeds, and to blogs. A more apt comparison would be diabetes.org vs. a Squidoo page on diabetes.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

I hope you enjoy the 2006 - 2009 comparisons. Improved and simplified RSS feeds would help more novice RSS users add blog feeds to their subscription lists. With greater east of RSS use, and better cross interfaces, more bloggers could reach wider audiences. In 2005, before blogs became mainstream, the tecnology available precluded cross platform references and RSS feeds were not commonplace.

Contrasting Web Strategies – Greenpeace

The Agitator

Turned out to be a fascinating comparison (at least to me!). The homepage includes an RSS sign-up option, and even a sign-up for old-fashioned e-mail alerts. Last week I "reviewed" the websites of Habitat for Humanity and Charity: Water. Just to remind you, I’m looking especially at online fundraising appeals, use of online video, and use of social media.