Should your CRM include photos of each of your donors?


Digital Marketing Fundraising Lead Generation charity blog cultivation for planned giving donor management software fundraising CRM fundraising software for nonprofits major donor cultivation marketsmart blog nonprofit CRM nonprofit crm comparison online donation softwareMy uncle is a radiologist. Recently he told me about a 2007 study of radiologists. The study found that including a photo of a patient along with their imaging exam results made doctors more successful.

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Donor Advised Funds – Episode 12


Podcast best donor advised funds donor advised fund vs charitable trust donor advised funds comparison donor advised funds fidelity donor advised funds irs donor advised funds schwab donor advised funds vanguard list of donor advised fundsOn today’s episode we discuss donor advised funds. What they are and how your organization can take advantage of them. Related Posts: >>It’s time for the nonprofit sector to stop whining about donor advised funds. >>6

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Why your wealthy donors love donor advised funds and why you should care


Fundraising Major Giving strategy best donor advised funds best practices for fundraising charity blog donor advised fund definition donor advised fund vs charitable trust donor advised funds comparison donor advised funds rules donor cultivation major gift marketing Philanthropy Strategy why offer donor advised fundsDonor Advised Funds… There are plenty of people who don’t like ’em.

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3 Themes Social Media and Social Marketing Can Learn From


Tags: Identity Crisis Social Marketing Social Media behavior change comparison control difference freedom gray learning lesson mantra message mission organization social media marketing voice Yale Yale University

Fundraising Benchmarks — What Can You Learn from $40B in Donations?

Fundraising Report Card

After that comes peer comparison. Measuring your organization’s fundraising performance against itself (year over year analysis for example), is the first step towards benchmarking. The post Fundraising Benchmarks — What Can You Learn from $40B in Donations? appeared first on Fundraising Report Card. Analysis

Quick Thanks & Encouragement

J Campbell Social Marketing

I won’t get into comparisons – most of us haven’t been in PPE on the front lines this last year – but I will say that fundraising is more emotionally draining than many jobs because of the amount of empathy required.

3 Steps to Finding the Right Technology Vendor for Your Nonprofit


Quantify values to help compare When possible, assign number values to desires and compatibility to aid in comparison. If you like working with numbers, you might also try ranking priorities with a numeric scale (awarding higher and lower point numbers to top and medium priority features, and subtracting points for drawbacks), to allow you to get a clear comparison of the pros and cons of multiple systems.

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Base Your Supporter Journeys in Reality

Kivi's Nonprofit Communications Blog

They include steps where lots of research and comparison shopping are taking place between the different charities before the donor actually make a well-considered donation.

HELP! Please….


If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year? I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject.

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Radiothons As Fundraisers

Cause Related Marketing

Their fundraising goal is $250,000.This pales in comparison to the big dogs of radiothons, Children’s Miracle Network and St. Nine local stations in my market are conducting a two-day radiothon benefiting the State’s largest homeless shelter. called the Road Home. yesterday and today. Jude Children’s Research Hospital, which generate tens of millions of dollars. But it’s an admirable effort. Sports Radio St. Jude Radiothon Children's Miracle Network Donor Fatigue The Road Home St.

Social math: Yes…data can tell stories too


Two interesting sites that just might help are: WolframAlpha for comparisons of units of measure, and the EarthClock and other Poodwaddle clocks for global issues. You have to be able to defend the way you’re using any data, so make sure all your numbers and comparisons are accurate. flickr/fragmented. For a long time, nonprofits and foundations have tried to use data to drive social change–with varying degrees of success.

The case for marketing automation: Why nonprofit fundraising operations should automate tasks to optimize staff performance


But here’s the most important comparison: Netflix is generating more than three times the revenue with one-tenth the employees. Fundraising is getting harder. You don’t just feel it. You know it from the data. Retention is getting tougher. Attracting new donors is becoming more costly.

Why Is Direct Mail Seeing A Resurgence?

The Agitator

Because we write in praise of direct mail so often, I’m always nervous about whether we’re covering old ground, old reports, old comparisons of direct mail to feeble sisters like email and social media. Roger and I are direct mail … well, er, sluts. Whenever someone writes anything along the general lines of ‘direct mail punches on’, there we are, drooling and wagging our tails, like dalmatians responding to the fire alarm.

Alert! Missing Middle Donors

Getting Attention

The rich are now giving a much smaller share of their income to charities, while middle–income donors give more, as indicated in 2006 to 2012 income tax data analyzed by the Chronicle: “Generosity can be measured in many ways, and looking at total dollars donated versus donations in relation to share of income shows how stark the comparisons can be. Try this fundraising mash-up to close the giving gap you might not know you have!

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Is Your Nonprofit Still Google-Friendly?

The Agitator

As we noted: “One of the key findings was the extent to which donors now appear to comparison shop before giving. Way back when (2013), The Agitator reported — Are You Ready To Pass Inspection? — on a Google study on donor online giving. The Google study says 75% of donors begin the research they conduct on charities online. Nearly 50% visit multiple nonprofit sites prior to giving — 39% visit two to four sites, 8% visit five or more.”

Bad Week For Brits. Worse For The Yanks. Terrible For Us All.

The Agitator

If, following last week’s death of Olive Cooke , fundraisers in the UK face an image problem involving over-zealous solicitations, their problem pales in comparison to this week’s American version. On Tuesday the U.S. government’s Federal Trade Commission and attorneys general in all 50 states and the District of Columbia filed suit against 4 cancer charities charged with scamming donors out of more than $187 million.

Op Ed Writing Made Easy: Ideas for a Basic Structure

Getting Attention

statistics, personal stories, studies by experts, lessons of history, comparisons with other countries). Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share free tips and strategies. There is no formula for writing an op ed. You could write stream of consciousness and it could be terrific.

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Bad News: Donors Don’t Hang Around, Either

Non Profit Marketing 360

An infographic published by Bloomerang, developer of a database product that focuses on retention, juxtaposed a comparison between business and nonprofit that raised eyebrows: Commercial BusinessCustomer Retention 94% Attrition 6%. Photo credit: Bert Kaufmann. The only news that could make a 50% churn rate of development directors look good is the 73% attrition rate of first-time donors.

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RIDDLE: How do you measure the success (or failure) of your planned giving program?


I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” If that’s the case, how can an “industry standard” exist for a planned giving program comparison metric?

How Does Your Donor Behavior Compare To Canada?

The Agitator

Plus, here and there, some interesting comparisons with US and UK donors (who were similarly investigated in parallel research. An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud. The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works.


The Agitator

One feature of this report is a comparison of the business performance of 300 marketing execs, 14% who were classed as ‘Retention Gurus’ and 14% as ‘Acquisition Athletes’ on the basis of their relative marketing focus/investment in retention versus. Roger and I are rather passionate when it comes to preaching the donor retention gospel.

Free tool of the week: Online collaboration tools


To help you choose the right collaboration tool, the Idealware blog offers quick comparisons of some the major options, including a nifty little chart. flickr/pascal.charest. Another little break in my parade of online storytelling and presentation tools.). Since collaboration is such a hot topic these days, I thought it might be useful to do an overview post about the online tools that make it easier and less expensive than ever. Many of these tools are free, or very low cost.

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#GivingTuesday 2020 Wrap Up – How to Follow Up With Donors After Your Campaign

J Campbell Social Marketing

4) after trying various strategies, the one that works the best for us is GIVING a gift on Giving Tuesday, and still only nets around $2.4K (in comparison, other appeals bring in anywhere from $11K-30K.

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Kick-off the New Year with a healthy dose of global digital stats

Giving in a Digital World

From Regional Comparison data across internet, mobile, and social media usage, to detailed snapshots on 24 countries, it makes very interesting reading for anyone wanting to keep-up with how the digital world is evolving outside their local market.

The Alden Keene Cause Marketing Stock Index Dramatically Outperforms Other Indices

Cause Related Marketing

I don’t have the beta ratios yet, but in the down years of 2000 and 2001, the Keene lost less money than the other indices in the comparison. In the down years of 2002 and 2008, the Keene lost less money than all but one other of the comparison indices. There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It found some interesting comparisons to American donors, such as more Canadians give as part of a monthly giving program, but Americans are more likely to give using their mobile phones. It found some interesting comparisons to American donors, such as more Canadians give as part of a monthly giving program, but [.] It’s a little chilly out there, so let’s make some hot mixed links, shall we?

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A Review of

Fundraiser Ideas

A quick comparison between shopping through Easy Fundraising and shopping directly through retailers’ websites verified that prices are identical. The Compare section allows you to comparison shop for the best price of the item for which you are searching. Note: is a sponsor. For our sponsored review policy, please see the end of this post. Could anything be better than getting paid to shop?

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Joe Rogan, true crime, and the 2nd podcasting revolution

Public Sector Marketing 2.0

For comparison, the most-watched U.S In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’s Six Pixels of Separation.

2016 Giving Trends: The Warning Signs

The Agitator

It’s an attractive, interesting read and a chance to do some benchmarking comparison with your own results. The Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here. It also contains the evidence that should cause us all to continue our professional soul searching and quest to do much better.

GivingTuesday 2019 Wrap Up – How to Follow Up After Your #GivingTuesday Campaign

J Campbell Social Marketing

4) after trying various strategies, the one that works the best for us is GIVING a gift on Giving Tuesday, and still only nets around $2.4K (in comparison, other appeals bring in anywhere from $11K-30K.

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Are You Ready To Pass Inspection?

The Agitator

One of the key findings was the extent to which donors now appear to comparison shop before giving. Sorry, but I’m still obsessing over some findings Roger reported a few weeks back in his Goggle This post, regarding donors’ online behavior. The Google study says 75% of donors begin the research they conduct on charities online. Nearly 50% visit multiple nonprofit sites prior to giving — 39% visit two to four sites, 8% visit five or more.

Another Postcard Annual Report Success Story!

Kivi's Nonprofit Communications Blog

” Nicole also sent me the longer 2009 Annual Report for comparison. Last week, I received this note from Nicole Daspit Sarkar, the director of development and outreach for AGE (Austin Groups for the Elderly), about what happened when they decided to reduce their long annual report to a postcard, and she agreed to let me share it with you. I love how these examples are flowing in. send me yours so I can highlight it too! Here’s Nicole.

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Super Bowl 2013 Lights Go Out But Oreo's Twitter Team Has A Light Bulb Moment

Diva Marketing Blog

What the ROI comparison was in terms of its TV ad, other social initiatives and this one unexpected little tweet. When The Baltimore Ravens might be walking way with the 2013 Superbowl win, but when it came to social media marketing Oreo won the viral prize with a simple tweet. When the lights went out in the Super Dome tonight the savvy Oreo Twitter team had a brilliant light bulb moment.

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#GRANTS: Hewlett-Packard Gives Well Above Its Peers Of Similar Revenue

Non Profit Marketing 360

For comparison, Apple drew in $108 billion in the same year, and invested about $0 in corporate philanthropy. Let’s face it: HP has had some hard times in the printing and computing world. It has gone some time without a CEO over the last few years, and the board has bought some assets that don’t seem much like assets (Anyone seen a Palm Pilot lately?). And in the upcoming year, some 30,000 jobs will be cut by the corporation.

Do Fundraisers Abuse Emotion?

The Agitator

Whenever I write about emotion in fundraising, I’m generally urging the need for more of it (in comparison to logic and building the rational case). Last week I posted on the topic of emotion in fundraising, riffing off of Ken Burnett’s piece, Adventures in Emotional Space.

Emotional fruitbasket turnover

Get Fully Funded

I heard the same comparison about the disaster in Japan. I was listening to a speaker on Saturday talk about the difference a few minutes makes. He had met some people who were there the day the Federal building in Oklahoma was destroyed by a bomb many years ago. He said he heard stories about how people risked their lives going into a burning, crumbling building looking for survivors. Isn’t it amazing how brave some folks become in the face of disaster?

Are planned giving prospects on the Internet?


By comparison, email use continues to be the bedrock of online communications for seniors. I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. Here are some findings from the recent Pew Research Center’s study (released in June 2012) : Half of adults age 65 and older are online. As of April 2012, 53% of American adults age 65 and older use the internet or email.

How to Use CRM + Donor Management Software to Talk to Anyone


Great CRM software offers more robust reporting that allows you to run email comparisons, show how your messages perform over time, and provide an overview of your email program as a whole - preferably all in one dashboard. What's more, campaign comparisons can show your board how you've iterated on previous campaign successes and failures, which is especially helpful when reporting on giving day campaigns.

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5 Ways to Effectively Use Your CRM


Quantifying actions with a point system enables a quick comparison of engagement level across various channels, so that you can easily see who your most active members are. A CRM is no different than any other tool that your nonprofit uses, in the sense that there is a difference between using it well enough to get by, and really getting the most bang for your buck.

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Augmented reality—Search moves from text to objects


You can also do price comparisons and order it right over your phone. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Instead of typing into a text search box to get information you want—just point your phone or pad at an object or scene and all kinds of information pops up. It’s called augmented reality, and it’s going to change everything.

The Best in Social Marketing in 2013

Social Marketing and Social Change

One of the striking changes I see in the publications this year is that many of these articles are comparison studies of an intervention that is described using social marketing benchmark criteria ( for example, those developed by the NSMC ). Research and Review - there were several research projects reported this year that used comparison populations and rigorous application of social marketing benchmark criteria in designing their interventions.

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Danger Ahead?

The Agitator

The comparison is between people of the same age in 1983 and 2010).” By comparison, wealth increased for those age 47-55 by 76%, for those age 56-64 by 120%, for those age 65-73 by 79% and for those 74 or older by 149%. Forbes recently ran this article — Gen X and Gen Y Wealth Stagnates. The article is based on a study by the Urban Institute which compares the wealth of various age cohorts as it stood in 1983 versus 2010.

Aging 66 and a timely reminder about the importance of online reputation management

Giving in a Digital World

The Third Sector report was about charities asking to be removed from a new online fundraising site called , which launched last month and describes itself as follows: “ is an innovative charity fundraising and comparison website that helps you find charities that you can trust. Yet surely true cause impact is a key factor on which any trust and effectiveness comparison must be made?