Donor Advised Funds – Episode 12


Podcast best donor advised funds donor advised fund vs charitable trust donor advised funds comparison donor advised funds fidelity donor advised funds irs donor advised funds schwab donor advised funds vanguard list of donor advised fundsOn today’s episode we discuss donor advised funds.

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Should your CRM include photos of each of your donors?


Digital Marketing Fundraising Lead Generation charity blog cultivation for planned giving donor management software fundraising CRM fundraising software for nonprofits major donor cultivation marketsmart blog nonprofit CRM nonprofit crm comparison online donation software

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Why your wealthy donors love donor advised funds and why you should care


Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here.

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New Webinar: The Right Gifts at the Right Time November 18th

Wild Woman Fundraising

Webinars databases how to choose nonprofit database nonprofit database comparison Robert Weiner what to track in nonprofit database NEW Webinar: The Right Gifts from the Right Person at the Right Time: Tracking Your Prospects. DATE: November 18th. TIME: 1pm ET, 10am PT. Investment: $87.

3 Themes Social Media and Social Marketing Can Learn From


Tags: Identity Crisis Social Marketing Social Media behavior change comparison control difference freedom gray learning lesson mantra message mission organization social media marketing voice Yale Yale University

Why Is Direct Mail Seeing A Resurgence?

The Agitator

Because we write in praise of direct mail so often, I’m always nervous about whether we’re covering old ground, old reports, old comparisons of direct mail to feeble sisters like email and social media. Roger and I are direct mail … well, er, sluts.

2016 Giving Trends: The Warning Signs

The Agitator

It’s an attractive, interesting read and a chance to do some benchmarking comparison with your own results. The Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here.

Radiothons As Fundraisers

Cause Related Marketing

Their fundraising goal is $250,000.This pales in comparison to the big dogs of radiothons, Children’s Miracle Network and St. Nine local stations in my market are conducting a two-day radiothon benefiting the State’s largest homeless shelter. called the Road Home. yesterday and today.


The Agitator

One feature of this report is a comparison of the business performance of 300 marketing execs, 14% who were classed as ‘Retention Gurus’ and 14% as ‘Acquisition Athletes’ on the basis of their relative marketing focus/investment in retention versus. Roger and I are rather passionate when it comes to preaching the donor retention gospel.

Is Your Nonprofit Still Google-Friendly?

The Agitator

As we noted: “One of the key findings was the extent to which donors now appear to comparison shop before giving. Way back when (2013), The Agitator reported — Are You Ready To Pass Inspection? — on a Google study on donor online giving. The Google study says 75% of donors begin the research they conduct on charities online. Nearly 50% visit multiple nonprofit sites prior to giving — 39% visit two to four sites, 8% visit five or more.”

How Does Your Donor Behavior Compare To Canada?

The Agitator

Plus, here and there, some interesting comparisons with US and UK donors (who were similarly investigated in parallel research. An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud.

Bad Week For Brits. Worse For The Yanks. Terrible For Us All.

The Agitator

If, following last week’s death of Olive Cooke , fundraisers in the UK face an image problem involving over-zealous solicitations, their problem pales in comparison to this week’s American version. On Tuesday the U.S. government’s Federal Trade Commission and attorneys general in all 50 states and the District of Columbia filed suit against 4 cancer charities charged with scamming donors out of more than $187 million.

RIDDLE: How do you measure the success (or failure) of your planned giving program?


I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?”

A tool for inspiration: Mobile Giving

A Small Change

If it wasn’t easy or awesome, or pales in comparison to what you found with other agencies, it’s likely time for a new tool. There are now more than 1 billion smartphones on the planet. And, in a recent study, researchers learned that 9.5% of donations came from mobile devices. Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving.

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Alert! Missing Middle Donors

Getting Attention

Try this fundraising mash-up to close the giving gap you might not know you have!

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Do Fundraisers Abuse Emotion?

The Agitator

Whenever I write about emotion in fundraising, I’m generally urging the need for more of it (in comparison to logic and building the rational case). Last week I posted on the topic of emotion in fundraising, riffing off of Ken Burnett’s piece, Adventures in Emotional Space.

Dining With Donors

The Agitator

I thought about how the comparison between the old, rigid glass Heinz bottle and the new squeezy version perfectly illustrates the difference between an Organization Centric approach and a Donor Centric approach. It had been years since I visited an all-night diner.

Op Ed Writing Made Easy: Ideas for a Basic Structure

Getting Attention

statistics, personal stories, studies by experts, lessons of history, comparisons with other countries). Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

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Are You Ready To Pass Inspection?

The Agitator

One of the key findings was the extent to which donors now appear to comparison shop before giving. Sorry, but I’m still obsessing over some findings Roger reported a few weeks back in his Goggle This post, regarding donors’ online behavior. The Google study says 75% of donors begin the research they conduct on charities online. Nearly 50% visit multiple nonprofit sites prior to giving — 39% visit two to four sites, 8% visit five or more.

Social math: Yes…data can tell stories too


Two interesting sites that just might help are: WolframAlpha for comparisons of units of measure, and the EarthClock and other Poodwaddle clocks for global issues. You have to be able to defend the way you’re using any data, so make sure all your numbers and comparisons are accurate.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It found some interesting comparisons to American donors, such as more Canadians give as part of a monthly giving program, but Americans are more likely to give using their mobile phones. It’s a little chilly out there, so let’s make some hot mixed links, shall we?

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Kick-off the New Year with a healthy dose of global digital stats

Giving in a Digital World

From Regional Comparison data across internet, mobile, and social media usage, to detailed snapshots on 24 countries, it makes very interesting reading for anyone wanting to keep-up with how the digital world is evolving outside their local market.

Sharing the MLK, Jr. Holiday in a Culturally Competent Way

Kivi's Nonprofit Communications Blog

One friend was even shot while attempting to integrate our local school system—they considered their experiences lesser in comparison to what was going on in the rest of the nation.

Podcasting: Unicorn or Real Opportunity?

The Agitator

It’s the most year-over-year growth of any medium; by comparison, 44% of those surveyed said they are reading more digital news; 40% are watching more TV; and 38% are reading more magazines or newspapers. A new TV series, Alex, Inc. debuted this week.

Danger Ahead?

The Agitator

The comparison is between people of the same age in 1983 and 2010).” By comparison, wealth increased for those age 47-55 by 76%, for those age 56-64 by 120%, for those age 65-73 by 79% and for those 74 or older by 149%. Forbes recently ran this article — Gen X and Gen Y Wealth Stagnates. The article is based on a study by the Urban Institute which compares the wealth of various age cohorts as it stood in 1983 versus 2010.

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Another Postcard Annual Report Success Story!

Kivi's Nonprofit Communications Blog

” Nicole also sent me the longer 2009 Annual Report for comparison.

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Free tool of the week: Online collaboration tools


To help you choose the right collaboration tool, the Idealware blog offers quick comparisons of some the major options, including a nifty little chart. flickr/pascal.charest. Another little break in my parade of online storytelling and presentation tools.). Since collaboration is such a hot topic these days, I thought it might be useful to do an overview post about the online tools that make it easier and less expensive than ever. Many of these tools are free, or very low cost.

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Are planned giving prospects on the Internet?


By comparison, email use continues to be the bedrock of online communications for seniors. I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet.

The Alden Keene Cause Marketing Stock Index Dramatically Outperforms Other Indices

Cause Related Marketing

I don’t have the beta ratios yet, but in the down years of 2000 and 2001, the Keene lost less money than the other indices in the comparison. In the down years of 2002 and 2008, the Keene lost less money than all but one other of the comparison indices. There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more.

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

We are calling the comparisons The Showdown. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? and a timely reminder about the importance of online reputation management

Giving in a Digital World

Because not only is calculating % funds spent on cause in a sufficiently standardised way to allow true comparison a serious challenge, there is also not necessarily a direct correlation between this single metric and a charity’s actual performance and impact on the ground.

Charity: Water versus and the Tide of Social Media Storytelling (#npcomm Showdown)

Kivi's Nonprofit Communications Blog

We are calling the comparisons The Showdown. Earlier this summer, we started tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches?

Emotional fruitbasket turnover

Get Fully Funded

I heard the same comparison about the disaster in Japan. I was listening to a speaker on Saturday talk about the difference a few minutes makes. He had met some people who were there the day the Federal building in Oklahoma was destroyed by a bomb many years ago. He said he heard stories about how people risked their lives going into a burning, crumbling building looking for survivors. Isn’t it amazing how brave some folks become in the face of disaster?

Emotion Not Enough

The Agitator

By comparison, the second letter is almost sterile. So far, I don’t actually disagree with Jerry in his comparison of the two appeals. Jerry Huntsinger is one of the best copywriters ever. So I tremble at the thought of disagreeing with him. But in this recent addition to his growing creative tutorial on SOFII, he applauds the emotional content and impact of a fundraising letter he shows us regarding mentally handicapped children. And indeed, the letter packs a wallop.

What You Need to Know from the 2018 Fundraising Effectiveness Project Report: The Bad News

The Agitator

It’s challenging to do year-to-year comparisons in raw numbers in reports like this where some organizations are coming in and some are leaving the data set. “Everybody wants happiness, nobody wants pain; but there can’t be a rainbow without a little rain.” – Dolly Parton.

Super Bowl 2013 Lights Go Out But Oreo's Twitter Team Has A Light Bulb Moment

Diva Marketing Blog

What the ROI comparison was in terms of its TV ad, other social initiatives and this one unexpected little tweet. When The Baltimore Ravens might be walking way with the 2013 Superbowl win, but when it came to social media marketing Oreo won the viral prize with a simple tweet.

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Be The Match tests improvements to its email messaging template


As we hoped, the test appeal format saw a significant lift in engagement in comparison to the control. Test Version of the new email messaging appeal template for Be The Match. Click to Enlarge).

#GRANTS: Hewlett-Packard Gives Well Above Its Peers Of Similar Revenue

Non Profit Marketing 360

For comparison, Apple drew in $108 billion in the same year, and invested about $0 in corporate philanthropy. Let’s face it: HP has had some hard times in the printing and computing world. It has gone some time without a CEO over the last few years, and the board has bought some assets that don’t seem much like assets (Anyone seen a Palm Pilot lately?). And in the upcoming year, some 30,000 jobs will be cut by the corporation.

A Review of

Fundraiser Ideas

A quick comparison between shopping through Easy Fundraising and shopping directly through retailers’ websites verified that prices are identical. The Compare section allows you to comparison shop for the best price of the item for which you are searching. Note: is a sponsor. For our sponsored review policy, please see the end of this post. Could anything be better than getting paid to shop?

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12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

Position the new behavior as more compelling, relevant, and potentially more valuable to people when they practice it, in comparison to the alternatives.