Trending Sources

Why Is Direct Mail Seeing A Resurgence?

The Agitator

Because we write in praise of direct mail so often, I’m always nervous about whether we’re covering old ground, old reports, old comparisons of direct mail to feeble sisters like email and social media. Roger and I are direct mail … well, er, sluts.

New Webinar: The Right Gifts at the Right Time November 18th

Wild Woman Fundraising

Webinars databases how to choose nonprofit database nonprofit database comparison Robert Weiner what to track in nonprofit database NEW Webinar: The Right Gifts from the Right Person at the Right Time: Tracking Your Prospects. DATE: November 18th. TIME: 1pm ET, 10am PT. Investment: $87.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?”

Alert! Missing Middle Donors

Getting Attention

Try this fundraising mash-up to close the giving gap you might not know you have!

Do Fundraisers Abuse Emotion?

The Agitator

Whenever I write about emotion in fundraising, I’m generally urging the need for more of it (in comparison to logic and building the rational case). Last week I posted on the topic of emotion in fundraising, riffing off of Ken Burnett’s piece, Adventures in Emotional Space.

Bad Week For Brits. Worse For The Yanks. Terrible For Us All.

The Agitator

If, following last week’s death of Olive Cooke , fundraisers in the UK face an image problem involving over-zealous solicitations, their problem pales in comparison to this week’s American version. On Tuesday the U.S. government’s Federal Trade Commission and attorneys general in all 50 states and the District of Columbia filed suit against 4 cancer charities charged with scamming donors out of more than $187 million.

Retentionomics

The Agitator

One feature of this report is a comparison of the business performance of 300 marketing execs, 14% who were classed as ‘Retention Gurus’ and 14% as ‘Acquisition Athletes’ on the basis of their relative marketing focus/investment in retention versus. Roger and I are rather passionate when it comes to preaching the donor retention gospel.

Bad News: Donors Don’t Hang Around, Either

Non Profit Marketing 360

An infographic published by Bloomerang, developer of a database product that focuses on retention, juxtaposed a comparison between business and nonprofit that raised eyebrows: Commercial BusinessCustomer Retention 94% Attrition 6%. Photo credit: Bert Kaufmann. The only news that could make a 50% churn rate of development directors look good is the 73% attrition rate of first-time donors.

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Kivi's Nonprofit Communications Blog

We are calling the comparisons The Showdown. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge?

3 Themes Social Media and Social Marketing Can Learn From

SocialButterfly

Tags: Identity Crisis Social Marketing Social Media behavior change comparison control difference freedom gray learning lesson mantra message mission organization social media marketing voice Yale Yale University

HELP! Please….

iMarketSmart

If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year? I really need your help. I funded a study to help you.

How Does Your Donor Behavior Compare To Canada?

The Agitator

Plus, here and there, some interesting comparisons with US and UK donors (who were similarly investigated in parallel research. An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud.

The great donor exodus – and what to do about it

Nonprofit Marketing Blog

What jumps out at you here is the comparison of the commercial sector customer retention average result of 94% versus the charity sector donor retention result of 41%. That is a drastic difference by any means of comparison. This is a really important guest post.

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Sharing the MLK, Jr. Holiday in a Culturally Competent Way

Kivi's Nonprofit Communications Blog

One friend was even shot while attempting to integrate our local school system—they considered their experiences lesser in comparison to what was going on in the rest of the nation.

Are You Ready To Pass Inspection?

The Agitator

One of the key findings was the extent to which donors now appear to comparison shop before giving. Sorry, but I’m still obsessing over some findings Roger reported a few weeks back in his Goggle This post, regarding donors’ online behavior. The Google study says 75% of donors begin the research they conduct on charities online. Nearly 50% visit multiple nonprofit sites prior to giving — 39% visit two to four sites, 8% visit five or more.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

It found some interesting comparisons to American donors, such as more Canadians give as part of a monthly giving program, but Americans are more likely to give using their mobile phones. It’s a little chilly out there, so let’s make some hot mixed links, shall we?

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Nielsen’s “Social Media Report – 2012?

The Agitator

” For our non-US readers, the report includes comparisons with social media usage in other regions. Market research firm Nielsen has just released what should be one of the more authoritative reviews of consumer use of social media – The-Social-Media-Report-2012. Very comprehensive information that you’ll find helpful as you plan the level of effort your organization should be making with media like mobile and social nets.

Op Ed Writing Made Easy: Ideas for a Basic Structure

Getting Attention

statistics, personal stories, studies by experts, lessons of history, comparisons with other countries). Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials.

Danger Ahead?

The Agitator

The comparison is between people of the same age in 1983 and 2010).” By comparison, wealth increased for those age 47-55 by 76%, for those age 56-64 by 120%, for those age 65-73 by 79% and for those 74 or older by 149%. Forbes recently ran this article — Gen X and Gen Y Wealth Stagnates. The article is based on a study by the Urban Institute which compares the wealth of various age cohorts as it stood in 1983 versus 2010.

Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Kivi's Nonprofit Communications Blog

We are calling the comparisons The Showdown. Earlier this summer, we started tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches?

Marketers from Mars

The Agitator

The report makes many comparisons about marketers’ use of social media versus consumers. I just read this report from ExactTarget — Marketers from Mars — which underscored for me how marketers, including fundraisers, can get too far out in front of their audiences. For example … 90% of marketers own smartphones; only 51% of consumers do. 86% of marketers have ‘liked’ at least one brand or company; 58% of consumers have.

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Why donors stop their support

Nonprofit Marketing Blog

Notice the comparison of reasons in the Nonprofit Donor Loyalty Primer below. I recently hosted a guest post by Jay Love on the great donor exodus. He covered how to determine how many donors you are keeping - and losing.

Back to the Future of Philanthropy

Nonprofit Consultant Blog

What draws that comparison is not any change in the concept of philanthropy, it is all about the tools. I received a kind email from Erik Anderson, of the Donor Dreams Blog , suggesting I take on the subject of The Future of Philanthropy for this month's nonprofit blog carnival.

Farewell, Jerry Lewis

Cause Related Marketing

For the sake of comparison, more than 562,000 Americans die of cancer every year. There’s an old story… perhaps even true… told about Winston Churchill at a party. Another guest reproves him saying, “Winston, you are drunk.” He responds, the story goes, by saying, “yes madam, and you are ugly. But tomorrow I will be sober and you will still be ugly.” We laugh at that line because it evidences Churchill’s famous wit and self-composure. But, let’s be honest, that remark has barbs. It stings!

Results of My Daily Blogging Experiment

Kivi's Nonprofit Communications Blog

Looking at a year-over-year comparison of January-March 2010 (when I was blogging twice a week) to 2011 (blogging five times a week) in Google Analytics, visits increased 116% and pageviews increased 91%.

The Best in Social Marketing in 2013

Social Marketing and Social Change

One of the striking changes I see in the publications this year is that many of these articles are comparison studies of an intervention that is described using social marketing benchmark criteria ( for example, those developed by the NSMC ).

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Kick-off the New Year with a healthy dose of global digital stats

Giving in a Digital World

From Regional Comparison data across internet, mobile, and social media usage, to detailed snapshots on 24 countries, it makes very interesting reading for anyone wanting to keep-up with how the digital world is evolving outside their local market.

Why I helped start a magazine: Characters matter

Nonprofit Marketing Blog

It packs such power that every other form of communication is flat and feeble by comparison. I’m excited to announced that today, Characters Magazine is live. Master storyteller Mark Rovner and I founded this literary magazine to feature the writing of people who work for good causes and to inspire better storytelling in our sector. You can read it free online here.

High Caliber Cause Marketing

Cause Related Marketing

For the sake of comparison, yesterday’s spot gold price was $1665 an ounce. In cities prone to gun violence, gun buyback programs can effectively take guns off the street. The challenge is in funding the cost of the buybacks.

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

Position the new behavior as more compelling, relevant, and potentially more valuable to people when they practice it, in comparison to the alternatives.

Are planned giving prospects on the Internet?

iMarketSmart

By comparison, email use continues to be the bedrock of online communications for seniors. I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet.

[Guest Post] Why Donors Stop Giving

Fundraising Coach

Please note the comparison of reasons in the [INFOGRAPHIC] titled Nonprofit Donor Loyalty Primer below. I’ve been a fan of Jay Love for years. I even interviewed him for my radio show back in 2008! He gets both databases and effective fundraising.

Mobile Shopping for Charities

The Agitator

And they’re looking for comparison information, specifically with respect to price … seeking value for money. Price comparison isn’t really a relevant concept in the fundraising setting. Pew Research has just released this study on how Americans use their mobile phones to assist with in-store purchasing decisions. There’s an underlying phenomenon here that’s highly relevant, I think, to nonprofit fundraising.

Setting Standards for Social Media Measurement

Social Marketing and Social Change

It has only been a few years, but it is clear to many people that social media has moved beyond experimentation and anecdotes.

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

We’ve all probably heard premiums semi-jokingly referred to as ‘the crack cocaine of fundraising’ Well, as Kevin points out, the comparison is literally true. Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value.

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Great CRM software offers more robust reporting that allows you to run email comparisons, show how your messages perform over time, and provide an overview of your email program as a whole - preferably all in one dashboard.

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Millennials lukewarm on the environment? Don’t despair.

Nonprofit Marketing Blog

In comparison, only about a quarter of young Generation X members — and 21 percent of Millennials — said the same. Sharp-eyed blog reader Megan sent me an article this week that says young Americans are less interested in the environment than previous generations. The statistics aren’t what you want to hear if you work for an environmental organization.

A tool for inspiration: Mobile Giving

A Small Change

If it wasn’t easy or awesome, or pales in comparison to what you found with other agencies, it’s likely time for a new tool. There are now more than 1 billion smartphones on the planet. And, in a recent study, researchers learned that 9.5% of donations came from mobile devices. Clearly, this is a huge opportunity for fundraisers and a seamless and user friendly mobile giving interface can be an incredibly helpful tool to increase giving.

Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

> > That said, I’m hoping to do some comparisons of mailings done at similar times of year, or maybe even topic versus topic to see if one type of story has drawn better than others. That’s a headscratcher all right!

Super Bowl 2013 Lights Go Out But Oreo's Twitter Team Has A Light Bulb Moment

Diva Marketing Blog

What the ROI comparison was in terms of its TV ad, other social initiatives and this one unexpected little tweet. When The Baltimore Ravens might be walking way with the 2013 Superbowl win, but when it came to social media marketing Oreo won the viral prize with a simple tweet.