iMarketSmart

JUNE 2, 2017

Digital Marketing Fundraising Lead Generation charity blog cultivation for planned giving donor management software fundraising CRM fundraising software for nonprofits major donor cultivation marketsmart blog nonprofit CRM nonprofit crm comparison online donation softwareMy uncle is a radiologist. Recently he told me about a 2007 study of radiologists. The study found that including a photo of a patient along with their imaging exam results made doctors more successful.

CRM 138

CRM Photos API Comparison 138

iMarketSmart

SEPTEMBER 28, 2017

Podcast best donor advised funds donor advised fund vs charitable trust donor advised funds comparison donor advised funds fidelity donor advised funds irs donor advised funds schwab donor advised funds vanguard list of donor advised fundsOn today’s episode we discuss donor advised funds. What they are and how your organization can take advantage of them. Related Posts: >>It’s time for the nonprofit sector to stop whining about donor advised funds. >>6

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Donors Comparison Trust List 109

iMarketSmart

APRIL 24, 2017

Fundraising Major Giving strategy best donor advised funds best practices for fundraising charity blog donor advised fund definition donor advised fund vs charitable trust donor advised funds comparison donor advised funds rules donor cultivation major gift marketing Philanthropy Strategy why offer donor advised fundsDonor Advised Funds… There are plenty of people who don’t like ’em.

Donors 130

Donors Comparison Trust Non-profit 130

SocialButterfly

APRIL 14, 2009

Tags: Identity Crisis Social Marketing Social Media behavior change comparison control difference freedom gray learning lesson mantra message mission organization social media marketing voice Yale Yale University

Social Media 130

Social Media Social Comparison Web 2.0 130

Fundraising Report Card

FEBRUARY 19, 2019

After that comes peer comparison. Measuring your organization’s fundraising performance against itself (year over year analysis for example), is the first step towards benchmarking. The post Fundraising Benchmarks — What Can You Learn from $40B in Donations? appeared first on Fundraising Report Card. Analysis

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Benchmark Comparison Cards Measure 47

Kivi's Nonprofit Communications Blog

SEPTEMBER 2, 2020

They include steps where lots of research and comparison shopping are taking place between the different charities before the donor actually make a well-considered donation.

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Touchpoints Target Comparison Audience 166

EveryAction

MAY 30, 2018

Quantify values to help compare When possible, assign number values to desires and compatibility to aid in comparison. If you like working with numbers, you might also try ranking priorities with a numeric scale (awarding higher and lower point numbers to top and medium priority features, and subtracting points for drawbacks), to allow you to get a clear comparison of the pros and cons of multiple systems.

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Vendor Comparison Software CRM 116

iMarketSmart

FEBRUARY 13, 2017

If you do, you’ll help to create industry benchmark comparisons and evidence-based research findings on the following and more: What % of your peers hit their major gift revenue goals each year? I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift fundraising. I don’t think there are enough studies on the subject.

Help 133

Help Benchmark Survey Efficiency 133

Cause Related Marketing

DECEMBER 22, 2010

Their fundraising goal is $250,000.This pales in comparison to the big dogs of radiothons, Children’s Miracle Network and St. Nine local stations in my market are conducting a two-day radiothon benefiting the State’s largest homeless shelter. called the Road Home. yesterday and today.

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Comparison Generation Goal Fundraising 142

ImpactMax

JUNE 14, 2009

Two interesting sites that just might help are: WolframAlpha for comparisons of units of measure, and the EarthClock and other Poodwaddle clocks for global issues. You have to be able to defend the way you’re using any data, so make sure all your numbers and comparisons are accurate.

Social 249

Social Comparison Student Africa 249

The Agitator

JULY 13, 2015

Because we write in praise of direct mail so often, I’m always nervous about whether we’re covering old ground, old reports, old comparisons of direct mail to feeble sisters like email and social media. Roger and I are direct mail … well, er, sluts. Whenever someone writes anything along the general lines of ‘direct mail punches on’, there we are, drooling and wagging our tails, like dalmatians responding to the fire alarm.

Direct Mail 81

Direct Mail Cheerleading Mail Comparison 81

The Agitator

MAY 13, 2015

As we noted: “One of the key findings was the extent to which donors now appear to comparison shop before giving. Way back when (2013), The Agitator reported — Are You Ready To Pass Inspection? — on a Google study on donor online giving. The Google study says 75% of donors begin the research they conduct on charities online. Nearly 50% visit multiple nonprofit sites prior to giving — 39% visit two to four sites, 8% visit five or more.”

Google 79

Google Comparison Search Studies 79

Getting Attention

FEBRUARY 3, 2015

The rich are now giving a much smaller share of their income to charities, while middle–income donors give more, as indicated in 2006 to 2012 income tax data analyzed by the Chronicle: “Generosity can be measured in many ways, and looking at total dollars donated versus donations in relation to share of income shows how stark the comparisons can be. Try this fundraising mash-up to close the giving gap you might not know you have!

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Donors Income Segmentation Comparison 174

The Agitator

MAY 20, 2015

If, following last week’s death of Olive Cooke , fundraisers in the UK face an image problem involving over-zealous solicitations, their problem pales in comparison to this week’s American version. On Tuesday the U.S. government’s Federal Trade Commission and attorneys general in all 50 states and the District of Columbia filed suit against 4 cancer charities charged with scamming donors out of more than $187 million.

District of Columbia 73

District of Columbia Comparison Trade UK 73

Getting Attention

MARCH 15, 2013

statistics, personal stories, studies by experts, lessons of history, comparisons with other countries). Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share free tips and strategies. There is no formula for writing an op ed. You could write stream of consciousness and it could be terrific.

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Ideas Writing Solution High School 186

Kivi's Nonprofit Communications Blog

JANUARY 7, 2011

It found some interesting comparisons to American donors, such as more Canadians give as part of a monthly giving program, but Americans are more likely to give using their mobile phones. It’s a little chilly out there, so let’s make some hot mixed links, shall we?

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Link Nonprofit Communications Communications Comparison 206

iMarketSmart

MARCH 13, 2017

I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?” If that’s the case, how can an “industry standard” exist for a planned giving program comparison metric?

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Measure Sales And Marketing Plan Program 116

Non Profit Marketing 360

FEBRUARY 3, 2013

An infographic published by Bloomerang, developer of a database product that focuses on retention, juxtaposed a comparison between business and nonprofit that raised eyebrows: Commercial BusinessCustomer Retention 94% Attrition 6%. Photo credit: Bert Kaufmann. The only news that could make a 50% churn rate of development directors look good is the 73% attrition rate of first-time donors.

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News Comparison Recession Commercial 155

Public Sector Marketing 2.0

FEBRUARY 6, 2020

For comparison, the most-watched U.S In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’s Six Pixels of Separation.

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Podcast Long Tail Directory Television 130

The Agitator

SEPTEMBER 17, 2013

Plus, here and there, some interesting comparisons with US and UK donors (who were similarly investigated in parallel research. An excellent review of the donor landscape in Canada has just been released by fundraising agency hjc and Blackbaud. The study profiles giving behavior across four generations — Civics, Boomers, Generation X and Generation Y — looking at giving amounts and future intentions, preferred channels, focus of giving, the works.

Canada 75

Canada Behavior Comparison UK 75

The Agitator

SEPTEMBER 21, 2016

One feature of this report is a comparison of the business performance of 300 marketing execs, 14% who were classed as ‘Retention Gurus’ and 14% as ‘Acquisition Athletes’ on the basis of their relative marketing focus/investment in retention versus. Roger and I are rather passionate when it comes to preaching the donor retention gospel.

Comparison 71

Comparison Class Firm Corporate 71

ImpactMax

JUNE 17, 2009

To help you choose the right collaboration tool, the Idealware blog offers quick comparisons of some the major options, including a nifty little chart. flickr/pascal.charest. Another little break in my parade of online storytelling and presentation tools.). Since collaboration is such a hot topic these days, I thought it might be useful to do an overview post about the online tools that make it easier and less expensive than ever. Many of these tools are free, or very low cost.

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Tools Free Comparison Flickr 109

J Campbell Social Marketing

DECEMBER 5, 2019

4) after trying various strategies, the one that works the best for us is GIVING a gift on Giving Tuesday, and still only nets around $2.4K (in comparison, other appeals bring in anywhere from $11K-30K.

P2P 203

P2P Campaign How To Charlotte 203

Giving in a Digital World

JANUARY 8, 2014

From Regional Comparison data across internet, mobile, and social media usage, to detailed snapshots on 24 countries, it makes very interesting reading for anyone wanting to keep-up with how the digital world is evolving outside their local market.

Global 48

Global Singapore Stats Comparison 48

Cause Related Marketing

SEPTEMBER 4, 2013

I don’t have the beta ratios yet, but in the down years of 2000 and 2001, the Keene lost less money than the other indices in the comparison. In the down years of 2002 and 2008, the Keene lost less money than all but one other of the comparison indices. There are stock indexes galore; the Dow, S&P 500, the NASDAQ Composite, the Wilshire 5000, the FTSE, and hundreds more.

Cause Marketing 154

Cause Marketing Comparison Jan January 154

Fundraiser Ideas

NOVEMBER 17, 2011

A quick comparison between shopping through Easy Fundraising and shopping directly through retailers’ websites verified that prices are identical. The Compare section allows you to comparison shop for the best price of the item for which you are searching. Note: EasyFundraising.org.uk is a Fundraiser-Ideas.net sponsor. For our sponsored review policy, please see the end of this post. Could anything be better than getting paid to shop?

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Review Comparison High School Banner 119

The Agitator

FEBRUARY 27, 2017

It’s an attractive, interesting read and a chance to do some benchmarking comparison with your own results. The Blackbaud Insitute for Philanthropic Impact has released its Fifth Annual Charitable Giving Report that you can download here. It also contains the evidence that should cause us all to continue our professional soul searching and quest to do much better.

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Trends Comparison Charitable Canada 56

The Agitator

SEPTEMBER 9, 2013

One of the key findings was the extent to which donors now appear to comparison shop before giving. Sorry, but I’m still obsessing over some findings Roger reported a few weeks back in his Goggle This post, regarding donors’ online behavior. The Google study says 75% of donors begin the research they conduct on charities online. Nearly 50% visit multiple nonprofit sites prior to giving — 39% visit two to four sites, 8% visit five or more.

Comparison 58

Comparison Behavior Google Sites 58

Giving in a Digital World

NOVEMBER 14, 2010

Because not only is calculating % funds spent on cause in a sufficiently standardised way to allow true comparison a serious challenge, there is also not necessarily a direct correlation between this single metric and a charity’s actual performance and impact on the ground.

Comparison 58

Comparison API Search Engine Correlation 58

Diva Marketing Blog

FEBRUARY 3, 2013

What the ROI comparison was in terms of its TV ad, other social initiatives and this one unexpected little tweet. When The Baltimore Ravens might be walking way with the 2013 Superbowl win, but when it came to social media marketing Oreo won the viral prize with a simple tweet. When the lights went out in the Super Dome tonight the savvy Oreo Twitter team had a brilliant light bulb moment.

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Team Baltimore Twitter Insert 82

Kivi's Nonprofit Communications Blog

SEPTEMBER 21, 2011

” Nicole also sent me the longer 2009 Annual Report for comparison. Last week, I received this note from Nicole Daspit Sarkar, the director of development and outreach for AGE (Austin Groups for the Elderly), about what happened when they decided to reduce their long annual report to a postcard, and she agreed to let me share it with you. I love how these examples are flowing in. send me yours so I can highlight it too! Here’s Nicole.

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Report Austin Wiki Comparison 167

Non Profit Marketing 360

JUNE 5, 2012

For comparison, Apple drew in $108 billion in the same year, and invested about $0 in corporate philanthropy. Let’s face it: HP has had some hard times in the printing and computing world. It has gone some time without a CEO over the last few years, and the board has bought some assets that don’t seem much like assets (Anyone seen a Palm Pilot lately?). And in the upcoming year, some 30,000 jobs will be cut by the corporation.

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Comparison Corporate Global Contact 116

The Agitator

JULY 31, 2016

Whenever I write about emotion in fundraising, I’m generally urging the need for more of it (in comparison to logic and building the rational case). Last week I posted on the topic of emotion in fundraising, riffing off of Ken Burnett’s piece, Adventures in Emotional Space.

Comparison 50

Comparison Course Case Writing 50

Get Fully Funded

MARCH 15, 2011

I heard the same comparison about the disaster in Japan. I was listening to a speaker on Saturday talk about the difference a few minutes makes. He had met some people who were there the day the Federal building in Oklahoma was destroyed by a bomb many years ago. He said he heard stories about how people risked their lives going into a burning, crumbling building looking for survivors. Isn’t it amazing how brave some folks become in the face of disaster?

Oklahoma 100

Oklahoma Japan Comparison Medium 100

EveryAction

APRIL 23, 2018

Quantifying actions with a point system enables a quick comparison of engagement level across various channels, so that you can easily see who your most active members are. A CRM is no different than any other tool that your nonprofit uses, in the sense that there is a difference between using it well enough to get by, and really getting the most bang for your buck.

CRM 100

CRM Effective Effectiveness Peer-to-peer 100

EveryAction

AUGUST 17, 2016

Great CRM software offers more robust reporting that allows you to run email comparisons, show how your messages perform over time, and provide an overview of your email program as a whole - preferably all in one dashboard. What's more, campaign comparisons can show your board how you've iterated on previous campaign successes and failures, which is especially helpful when reporting on giving day campaigns.

CRM 138

CRM Donor Management Software South Dakota 138

iMarketSmart

AUGUST 27, 2012

By comparison, email use continues to be the bedrock of online communications for seniors. I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet. Here are some findings from the recent Pew Research Center’s study (released in June 2012) : Half of adults age 65 and older are online. As of April 2012, 53% of American adults age 65 and older use the internet or email.

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Internet Prospect Plan Indianapolis 116

ImpactMax

FEBRUARY 7, 2012

You can also do price comparisons and order it right over your phone. Hold onto your hats! I just read a Trendwatching report about the not-too-distant future when Search transcends Google and spreads to everyday objects. Instead of typing into a text search box to get information you want—just point your phone or pad at an object or scene and all kinds of information pops up. It’s called augmented reality, and it’s going to change everything.

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Objectives Search Nike Poster 120

Social Marketing and Social Change

DECEMBER 30, 2013

One of the striking changes I see in the publications this year is that many of these articles are comparison studies of an intervention that is described using social marketing benchmark criteria ( for example, those developed by the NSMC ). Research and Review - there were several research projects reported this year that used comparison populations and rigorous application of social marketing benchmark criteria in designing their interventions.

Best 86

Best Tonga Segmentation Comparison 86

The Agitator

APRIL 1, 2013

The comparison is between people of the same age in 1983 and 2010).” By comparison, wealth increased for those age 47-55 by 76%, for those age 56-64 by 120%, for those age 65-73 by 79% and for those 74 or older by 149%. Forbes recently ran this article — Gen X and Gen Y Wealth Stagnates. The article is based on a study by the Urban Institute which compares the wealth of various age cohorts as it stood in 1983 versus 2010.

Aging 66

Aging Comparison Recession Youth 66

Social Marketing and Social Change

JANUARY 21, 2016

Position the new behavior as more compelling, relevant, and potentially more valuable to people when they practice it, in comparison to the alternatives. Rapid changes in dietary habits, coupled with a decline in levels of physical activity, have led to an increase in the prevalence of overweight and obesity in the US and around the world. The consequence of these changes has been an increase in noncommunicable diseases (NCDs).

Program 63

Program Behavior Benchmark Comparison 63

Fundraising Coach

FEBRUARY 11, 2020

If you’re an enterprise-sized nonprofit, you may be considering a Blackbaud vs. Salesforce comparison. Each and every interaction your nonprofit has with supporters comes with a data point.

Efficiency 69

Efficiency CRM Tips Segmentation 69

Kivi's Nonprofit Communications Blog

JANUARY 10, 2017

One friend was even shot while attempting to integrate our local school system—they considered their experiences lesser in comparison to what was going on in the rest of the nation. Contributing Writer Antionette Kerr will be blogging this year for us on several topics, including cultural competency in nonprofit marketing and fundraising. Working effectively cross-culturally is an especially important topic for people working in nonprofit communications.

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Holiday San Antonio Texas Comparison 156