INDUSTRY INSIGHTS YOUR PEERS ARE READING
The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun! Are you at the conference too? Or are you in Chicago (even for the day!)? MORE
This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. MORE
In the report’s foreword, written by the legendary Carol Cone , she says: “Today, companies are expected to embrace a purpose beyond profits, as they move from marketing at consumers to mattering to people. A company with purpose is no longer the exception but the expectation. MORE
To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. Cradles to Crayons collects these items from community organizations and companies. MORE
As the above graph highlights, there's relatively little money in traditional corporate giving (aka philanthropy) as companies continue to give less and less. Second, the real money is in customers and employees - and not the company checkbook. MORE
Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. McDonald’s has a public relations problem. MORE
Most prosecutors and judges believe that each sentence should be obligated to pay for support if the rhode island novelties company and wife, the limited liability company does not want to witness first-hand everything that goes on in their case. To the rhode island novelties company can appear fairly suspicious and cause considerable nervousness because they don''t know what is being said about them, their case, their assets, their responsibilities, etc. MORE
Cause Content News on companies & nonprofits that are leveraging storytelling and content marketing to build an engaged & subscribable audience that can - over time - be monetized. We're starting to make a little progress here.??With MORE
Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don’t will face their own disaster in public relations and loss of consumer confidence and trust. MORE
Cause marketing "Mom" Carol Cone discusses how companies are changing the way we weather natural disasters. This clothing company's sales are up 11 percent. Watch as more companies evolve into the "c-store" of their category. Major companies are the new art patrons. MORE
These chapters are a great addition to the conversation around cause as companies are looking for more step by step advice to get started and to stay on course with good works. There’s a great new book out for cause and corporate marketers: Good Works! MORE
What companies wish nonprofits knew about partnerships. Interested in companies that want to promote the vote? Drinkers who accumulate three cans that form a whole fish can snap a picture, hashtag it #FishforaFish and SweetWater Brewing Company will stock a stream with a rainbow trout. MORE
Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today. MORE
This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#. MORE
This company is growing sales by being spicy. ??This As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers! MORE
The post 3 Tools Our For Profit Company Uses That Your Nonprofit Should Too Pt. Let’s discuss apps, tools and other resources you could (and should) be using at your development shop to save time and reduce inefficiencies. MORE
Today on CauseTalk Radio , Megan and I talk to Lisa Lewis , Director of Marketing at Formation Data Systems (FDS) , a startup storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need! What can other B2B companies learn from it? MORE
Christopher Davenport is the founder of 501 Videos , a company that makes videos exclusively for nonprofit clients. So then I changed my company over to 501 Videos. His experience includes years in Hollywood working on commercial films and, later, making documentaries. MORE
The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for. The universal expectation among consumers that companies balance profit with purpose. What were the hottest issues that consumers want companies to stand up for? MORE
Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop. MORE
This company is growing sales by being spicy. ??This As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers! MORE
Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. What Buffy would recommend to other companies that are interested in creating and growing a cause marketing program. MORE
SEPTEMBER 24, 2014
From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. MORE
Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. MORE
Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier. MORE
Stop running your company like the mafia. “If you help your employees grow and develop in their career even if they plan to leave the company, you will create an extremely loyal workforce.&#. Spend a moment walking around the halls of your company and look at your employees. She says in the article, in so many words, “Fire the assholes, and company culture will change.&#. Have you ever worked for a big corporation? Did you feel burned out on that lifestyle? MORE
I’ve been a fan of the Rainforest Alliance since their famous “Follow the Frog” video in 2012. This year they’re back with another video. It’s not as good as last year’s, but it’s still fun and spot-on. MORE
How companies are supporting federal workers during the shutdown. Great example of a company doing case studies on their nonprofit partnerships. Since the beginning of the year, several of you have emailed me asking about conferences to attend in 2019. MORE
What do you think of their experiment of creating a shell company to test CSR practices? MORE
Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership. And, yup, the badges are sponsored by companies. MORE
I didn’t mean to say “work” earlier that day, instead I meant to say “company culture.” The post Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It) appeared first on Fundraising Report Card. That’s when it clicked. I derive meaning from my life by giving to others, and our culture at MarketSmart allows me to do that. It began to crystallize as I watched the road pass by in the window. MORE
This is awkward, but I have a bone to pick with Panera Bread Company, which along with its franchisees, operates 1,652 bakery-cafes under three different names. The company has a menu full of organic ingredients, including antibiotic-free chicken. The company just launched a new Facebook campaign called Food Chain Reaction that will donate up to 500,000 bowls of their black bean soup to the hungry through Feeding America. Panera is a company that truly walks its talk. MORE
SEPTEMBER 24, 2014
From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. AdAge reports that the companies would also put special emphasis on communities where there is less access to lower-calorie beverages. MORE
How do you work with painting companies across the US and Canada? Today on CauseTalk Radio , Megan and I talk to Josh Abramson , Founder & Chief Solutionist at ALLBRiGHT 1-800-PAINTING , about Paint It Forward , a charity paint program that gives back to the local community. MORE
Show Notes Leesa Sleep Sapira Sleep One Company Tackles Homelessness: One Mattress at a Time Mark Horvath & InvisiblePeople.tvNever Miss a Show - Sign Up for Email Updates. MORE
Fortune magazine just published its annual “ 100 Best Companies to Work for ” list and I wondered, how many of these companies are also known for their cause marketing? Cause marketing almost always faces the consumer, but a good number of companies on Fortune’s list are B2B. MORE
It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask! MORE
Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. MORE
So, quite often, I get emails like the one below, from kids wet behind the ears, just following orders, trying to get the word out about their event/product/company and wanting me to blog/tweet/endorse the product in some fashion. announced the third annual *Big Important Event* presented by *Big Stupid Company* on date. MORE
Yet, rather more quietly behind the overall market indexes most of us pay attention to, stocks for nursing-home companies and their service providers have taken a real hit over the last week. MORE
“Everyone is a Media Company” -Tom Foremski circa 2010. “Everyone is a Media Company, but no one is very good at it” -Tom Foremski circa 2011. “Everyone is a Media Company, but no one is very good at it, therefore newspapers should teach people how to be journalists as a replacement for lost revenue that they used to have before people stopped buying newspapers.” In it, he details how every company and nonprofit is a media company. MORE
Today on CauseTalk Radio , Megan and I talk to Beth Bellanti , Program Manager of Vodka For Dog People, one of the philanthropic arms of Tito's Handmade Vodka , about their vision to help better the lives of pets and their families far and wide. MORE
Recent research confirms that companies are cheap. Compare that to individuals who give double - even triple - the amount company's give. Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Surprise, surprise. MORE
How does City Year measure and communicate the impact of a partnership with participating companies? MORE
Companies Related Topics 
Public Sector Marketing 2.0
APRIL 4, 2011
This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.
Wild Woman Fundraising
JUNE 1, 2012
“Everyone is a Media Company” -Tom Foremski circa 2010. “Everyone is a Media Company, but no one is very good at it” -Tom Foremski circa 2011. “Everyone is a Media Company, but no one is very good at it, therefore newspapers should teach people how to be journalists as a replacement for lost revenue that they used to have before people stopped buying newspapers.” In it, he details how every company and nonprofit is a media company.
Fundraising Breakthroughs
AUGUST 28, 2013
Most prosecutors and judges believe that each sentence should be obligated to pay for support if the rhode island novelties company and wife, the limited liability company does not want to witness first-hand everything that goes on in their case. To the rhode island novelties company can appear fairly suspicious and cause considerable nervousness because they don''t know what is being said about them, their case, their assets, their responsibilities, etc.
Selfish Giving
OCTOBER 16, 2018
In the report’s foreword, written by the legendary Carol Cone , she says: “Today, companies are expected to embrace a purpose beyond profits, as they move from marketing at consumers to mattering to people. A company with purpose is no longer the exception but the expectation.
Cause Related Marketing
JUNE 3, 2013
Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop.
Social Marketing and Social Change
SEPTEMBER 24, 2014
From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks.
Fundraising Report Card
NOVEMBER 20, 2018
I didn’t mean to say “work” earlier that day, instead I meant to say “company culture.” The post Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It) appeared first on Fundraising Report Card. That’s when it clicked. I derive meaning from my life by giving to others, and our culture at MarketSmart allows me to do that. It began to crystallize as I watched the road pass by in the window.
Cause Related Marketing
JULY 5, 2012
Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere.
Selfish Giving
OCTOBER 8, 2018
This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships.
Fundraising Coach
NOVEMBER 8, 2016
Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier.
Selfish Giving
NOVEMBER 15, 2016
Show Notes Leesa Sleep Sapira Sleep One Company Tackles Homelessness: One Mattress at a Time Mark Horvath & InvisiblePeople.tvNever Miss a Show - Sign Up for Email Updates.
Selfish Giving
MAY 23, 2018
The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun! Are you at the conference too? Or are you in Chicago (even for the day!)?
Selfish Giving
MARCH 20, 2013
It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask!
Selfish Giving
APRIL 10, 2013
To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. Cradles to Crayons collects these items from community organizations and companies.
Selfish Giving
JULY 4, 2017
The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for. The universal expectation among consumers that companies balance profit with purpose. What were the hottest issues that consumers want companies to stand up for?
Selfish Giving
JANUARY 16, 2019
How companies are supporting federal workers during the shutdown. Great example of a company doing case studies on their nonprofit partnerships. Since the beginning of the year, several of you have emailed me asking about conferences to attend in 2019.
Selfish Giving
DECEMBER 13, 2016
Today on CauseTalk Radio , Megan and I talk to Beth Bellanti , Program Manager of Vodka For Dog People, one of the philanthropic arms of Tito's Handmade Vodka , about their vision to help better the lives of pets and their families far and wide.
Selfish Giving
JANUARY 9, 2019
As the above graph highlights, there's relatively little money in traditional corporate giving (aka philanthropy) as companies continue to give less and less. Second, the real money is in customers and employees - and not the company checkbook.
Fundraising Report Card
JUNE 19, 2018
The post 3 Tools Our For Profit Company Uses That Your Nonprofit Should Too Pt. Let’s discuss apps, tools and other resources you could (and should) be using at your development shop to save time and reduce inefficiencies.
Selfish Giving
OCTOBER 3, 2018
What companies wish nonprofits knew about partnerships. Interested in companies that want to promote the vote? Drinkers who accumulate three cans that form a whole fish can snap a picture, hashtag it #FishforaFish and SweetWater Brewing Company will stock a stream with a rainbow trout.
Selfish Giving
OCTOBER 17, 2018
Cause marketing "Mom" Carol Cone discusses how companies are changing the way we weather natural disasters. This clothing company's sales are up 11 percent. Watch as more companies evolve into the "c-store" of their category. Major companies are the new art patrons.
Wild Woman Fundraising
FEBRUARY 1, 2011
Stop running your company like the mafia. “If you help your employees grow and develop in their career even if they plan to leave the company, you will create an extremely loyal workforce.&#. Spend a moment walking around the halls of your company and look at your employees. She says in the article, in so many words, “Fire the assholes, and company culture will change.&#. Have you ever worked for a big corporation? Did you feel burned out on that lifestyle?
Selfish Giving
JULY 25, 2018
Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership. And, yup, the badges are sponsored by companies.
Selfish Giving
NOVEMBER 5, 2013
Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. McDonald’s has a public relations problem.
Cause Related Marketing
APRIL 2, 2013
This is awkward, but I have a bone to pick with Panera Bread Company, which along with its franchisees, operates 1,652 bakery-cafes under three different names. The company has a menu full of organic ingredients, including antibiotic-free chicken. The company just launched a new Facebook campaign called Food Chain Reaction that will donate up to 500,000 bowls of their black bean soup to the hungry through Feeding America. Panera is a company that truly walks its talk.
Non Profit Marketing 360
AUGUST 2, 2011
Yet, rather more quietly behind the overall market indexes most of us pay attention to, stocks for nursing-home companies and their service providers have taken a real hit over the last week.
Selfish Giving
MAY 8, 2018
Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year.
Non Profit Marketing 360
FEBRUARY 9, 2012
Christopher Davenport is the founder of 501 Videos , a company that makes videos exclusively for nonprofit clients. So then I changed my company over to 501 Videos. His experience includes years in Hollywood working on commercial films and, later, making documentaries.
Selfish Giving
MARCH 28, 2018
Cause Content News on companies & nonprofits that are leveraging storytelling and content marketing to build an engaged & subscribable audience that can - over time - be monetized. We're starting to make a little progress here.??With
Cause Related Marketing
JANUARY 23, 2012
Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today.
Selfish Giving
MAY 22, 2018
What do you think of their experiment of creating a shell company to test CSR practices?
Selfish Giving
MARCH 21, 2017
Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. What Buffy would recommend to other companies that are interested in creating and growing a cause marketing program.
Selfish Giving
SEPTEMBER 19, 2018
Recent research confirms that companies are cheap. Compare that to individuals who give double - even triple - the amount company's give. Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Surprise, surprise.
Selfish Giving
FEBRUARY 27, 2018
How does City Year measure and communicate the impact of a partnership with participating companies?
Selfish Giving
FEBRUARY 20, 2018
How do you work with painting companies across the US and Canada? Today on CauseTalk Radio , Megan and I talk to Josh Abramson , Founder & Chief Solutionist at ALLBRiGHT 1-800-PAINTING , about Paint It Forward , a charity paint program that gives back to the local community.
Social Marketing and Social Change
SEPTEMBER 24, 2014
From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. AdAge reports that the companies would also put special emphasis on communities where there is less access to lower-calorie beverages.
Selfish Giving
AUGUST 16, 2016
Today on CauseTalk Radio , Megan and I talk to Lisa Lewis , Director of Marketing at Formation Data Systems (FDS) , a startup storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need! What can other B2B companies learn from it?
Wild Woman Fundraising
FEBRUARY 7, 2011
So, quite often, I get emails like the one below, from kids wet behind the ears, just following orders, trying to get the word out about their event/product/company and wanting me to blog/tweet/endorse the product in some fashion. announced the third annual *Big Important Event* presented by *Big Stupid Company* on date.
Selfish Giving
JUNE 27, 2012
These chapters are a great addition to the conversation around cause as companies are looking for more step by step advice to get started and to stay on course with good works. There’s a great new book out for cause and corporate marketers: Good Works!
Selfish Giving
JULY 18, 2018
This company is growing sales by being spicy. ??This As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers!
Selfish Giving
JULY 18, 2018
This company is growing sales by being spicy. ??This As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers!
Selfish Giving
SEPTEMBER 25, 2013
I’ve been a fan of the Rainforest Alliance since their famous “Follow the Frog” video in 2012. This year they’re back with another video. It’s not as good as last year’s, but it’s still fun and spot-on.
Selfish Giving
SEPTEMBER 19, 2013
Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don’t will face their own disaster in public relations and loss of consumer confidence and trust.
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