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Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If

Hold the phone, we are all media companies now?

Wild Woman Fundraising

“Everyone is a Media Company” -Tom Foremski circa 2010. “Everyone is a Media Company, but no one is very good at it” -Tom Foremski circa 2011. In it, he details how every company and nonprofit is a media company. And this is why many media companies report losses. “Okay, brilliant.

Developing a Plan to Approach Companies

Fundraising Coach

Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. For companies that have a single decision maker, your job might be a bit easier.

Ep205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money

Selfish Giving

Never Miss a Show - Sign Up for Email Updates. On show, Megan, James and I discuss: James Mitchner, Waste Industries. What's the criteria?

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. Is your organization working with other nonprofits, advocates and companies to make the biggest change you can?

Find company insights in 60 seconds

Public Sector Marketing 2.0

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series.

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Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. million linear feet of water.

Top Nonprofits Outpace Top Companies in Social Media

Nonprofit Marketing Blog

Is it a good thing that those big charities are ahead of those big companies? The real question: Is this all worth it? Who is my constituency?

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started?

Ep177: Tech Company Partners with Oxfam for 'See a Demo, Get a Goat'

Selfish Giving

What can other B2B companies learn from it? How the program works. The power of goats! with great success! Are goats the next household pet?!

Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Selfish Giving

How Aflac is a great example of how traditional corporate giving can evolve to something much bigger when companies involve employees and customers.

Yes! National Companies Do Partner with Local Nonprofits

Selfish Giving

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? 8 Campbell Soup Company 75.40 Sheesh!"

The top 10 signs that it’s time to fire your employer


Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitAre you one of them? Do you love your job?

What happens when companies offer choice in charity?

Nonprofit Marketing Blog

In the last of this week’s three-part series on research into consumer attitudes toward cause-related marketing, I want to focus on the increasing number of cause-related marketing campaigns that are designed to let consumers actively choose which charities a company supports. And when can consumer choice hurt or help a company?

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6 tips for pitching a company on a cause partnership

Nonprofit Marketing Blog

One of the classic mistakes we make when we try to interest companies in supporting our cause - or in joining forces in cause marketing - is to focus on what we want from the company. We forget we must make a case for what we can do for the company. Set some goals that get the company excited. Show your relevance.

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Ep190: This Mattress Company Lets You Give Back While You Sleep

Selfish Giving

Show Notes Leesa Sleep Sapira Sleep One Company Tackles Homelessness: One Mattress at a Time Mark Horvath & InvisiblePeople.tvWatch This!

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How One Nonprofit is Raising Money from Company Volunteers

Selfish Giving

Cradles to Crayons collects these items from community organizations and companies. … Keep reading.

Good Works! is a Great Book for Companies & Causes

Selfish Giving

Together, the two books combine principles with purpose to give companies and causes the tools they need to build a better world. Hallelujah!

Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

Selfish Giving

On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. Walker Smith on industry trends.

No I will not endorse your product/event/company for free.

Wild Woman Fundraising

So, quite often, I get emails like the one below, from kids wet behind the ears, just following orders, trying to get the word out about their event/product/company and wanting me to blog/tweet/endorse the product in some fashion. announced the third annual *Big Important Event* presented by *Big Stupid Company* on date. For free.

Jan 16

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

People and companies will give of their time or money once to a cause because they think it''s the smart thing to do. cause marketing strategy cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing now in its thirtieth year. But it can go the other way, too.

Facebook restart?


And, who am I to decide how they should engage with me and my company? I haven’t been much of a fan of Facebook for my business. I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it. So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

The online company generated $54 million for 22,000 charities, the most of any company on the list. It is vital for companies to understand the unique, market-level nuances to effectively participate in the CSR interchange. Two surveys out this week uncover new insights about the push and pull of cause marketing. million.

CauseTalk Radio Ep66: Cone Study: Tragedy Awaits Companies that Lag on Disaster Relief

Selfish Giving

Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster.

Do Companies Have to Be Sinless Before They Can Practice Cause Marketing?

Cause Related Marketing

And, while we're on the topic, could any company ever be morally upright enough to make donations to a good cause via cause marketing? If sugar and low fiber is the hangup with Share Your Breakfast, what about a company that actually makes low-fiber sugar, namely C&H? We do want to believe in the goodness of companies.

Work Your Proper Hours

Wild Woman Fundraising

I got the idea for this post from Fast Company. Work Your Proper Hours! Why is staying late equivocated to working hard? You could. This sucks!

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Cause Marketing and Your Crowdfunding Project

Cause Related Marketing

In its April 2013 issue, Fast Company reviews the numbers at the alpha crowdfunding site Kickstarter and they’re crazy: 86 million unique visitors, 2.2 Fast Company says that in 2012, 82 percent of the projects used video to tell their story. Shehinx used Kickstarter to launch the company. One option is use cause marketing.

INTERVIEW: Lisa Taylor of Challenge Factory Talks Your Career Transition

Wild Woman Fundraising

Our demographic piece is important to us as a company. Fire the Assholes, and the company culture will change. Why did I interview her?

45 Companies Share a Simple Message with Consumers: Follow the Frog

Selfish Giving

I’ve been a fan of the Rainforest Alliance since their famous “Follow the Frog” video in 2012. Just follow the frog.

You Can Save the Corporations

Wild Woman Fundraising

You could be SAVING THE COMPANY. Want a big list of which big conglomerates own which organic food companies? organic-companies-owned-by-conglomerates to print and bring with you on your way to the grocery store. Or a person from their company on your board? Are you looking for sponsorship for that next event? Seriously.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

They also advise companies not to make their cause marketing universal. In the early days of cause marketing, which was dominated by consumer packaged goods (CPG) promotions at retail, stores would give preferred placement to CPG companies that ponied up cash donations to preferred charities. per lid redeemed.

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The Five Habits of Great Cause Marketers

Cause Related Marketing

You should habitually spend time in the company of your constituents gauging what’s meaningful to them about your cause, your sponsors, and your cause marketing. Aristotle wrote, “We are what we repeatedly do. Excellence, then, is not an act but a habit.” Of course, that’s true. Scientists call it “automaticity.”

Be Glad It’s Called Cause Marketing and Not 'Marketing Related Philanthropy'

Cause Related Marketing

Tags: American Express Jerry Welsh Whole Foods Noodles and Company Jamba Juice Icon Campaigns

Feb 56

Kaizen and Cause Marketing

Cause Related Marketing

Few companies or nonprofits… in Japan or anywhere else… are likely to survive if they don’t practice some version of kaizen. cause marketing strategy BOGO cause marketing campaigns Watch One Give One cause marketing examples Buy One Give One cause marketing companies cause marketing And getting food relief to them was a challenge.

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Actual Cause Marketing Results This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. million.

Cause Marketing for the Disrespected

Cause Related Marketing

Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Timeshare nightmare”? 229,000 results.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

Pizza Hut, another Yum company has raised more than $115 million for the World Food Programme. Komen for the Cure cause marketing campaigns Cause Marketing Jobs cause marketing examples KFC cause marketing companies Yum Brands cause marketing The KFC eleven test store is in Louisville, Kentucky, KFC’s headquarters.

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing isn’t the first direct-to-consumer shaving company. Dollar Shave Company with its profane-a** commercials was into the space well before Harry's. No wonder Dollar Shave Company goes blue with its branding and advertising. A new e-tail website called launched last week with a BOGO cause marketing approach.

Five Pieces of Unsolicited Cause Marketing Advice to Actor Hugh Jackman

Cause Related Marketing

Right now the packaging for Laughing Man tells the stories of the farmers and small businesspeople that the company works with and for.