Find company insights in 60 seconds

Public Sector Marketing 2.0

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

Rhode Island Novelties Company

Fundraising Breakthroughs

Most prosecutors and judges believe that each sentence should be obligated to pay for support if the rhode island novelties company and wife, the limited liability company does not want to witness first-hand everything that goes on in their case. To the rhode island novelties company can appear fairly suspicious and cause considerable nervousness because they don''t know what is being said about them, their case, their assets, their responsibilities, etc.

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Developing a Plan to Approach Companies

Fundraising Coach

Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop.

Cause Marketing and Fortune's 100 Best Companies to Work For List

Cause Related Marketing

Fortune magazine just published its annual “ 100 Best Companies to Work for ” list and I wondered, how many of these companies are also known for their cause marketing? Cause marketing almost always faces the consumer, but a good number of companies on Fortune’s list are B2B.

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere.

Lead 235

Issue Revolution Study Reveals Top 5 Social Issues Americans Want Companies to Support [Sponsored]

Selfish Giving

In the report’s foreword, written by the legendary Carol Cone , she says: “Today, companies are expected to embrace a purpose beyond profits, as they move from marketing at consumers to mattering to people. A company with purpose is no longer the exception but the expectation.

3 Tools Our For Profit Company Uses That Your Nonprofit Should Too Pt. 2

Fundraising Report Card

The post 3 Tools Our For Profit Company Uses That Your Nonprofit Should Too Pt. Let’s discuss apps, tools and other resources you could (and should) be using at your development shop to save time and reduce inefficiencies.

Cards 52

I Have a Bone to Pick With Panera Bread Company

Cause Related Marketing

This is awkward, but I have a bone to pick with Panera Bread Company, which along with its franchisees, operates 1,652 bakery-cafes under three different names. The company has a menu full of organic ingredients, including antibiotic-free chicken. The company just launched a new Facebook campaign called Food Chain Reaction that will donate up to 500,000 bowls of their black bean soup to the hungry through Feeding America. Panera is a company that truly walks its talk.

#Aging: Likely Further Medicare Cuts Hurt Stocks Of Numerous Care Companies

Non Profit Marketing 360

Yet, rather more quietly behind the overall market indexes most of us pay attention to, stocks for nursing-home companies and their service providers have taken a real hit over the last week.

Aging 151

#INTERVIEW: Christopher Davenport, Founder of 501 Videos, A Company That Makes Videos Exclusively For Nonprofit Clients

Non Profit Marketing 360

Christopher Davenport is the founder of 501 Videos , a company that makes videos exclusively for nonprofit clients. So then I changed my company over to 501 Videos. His experience includes years in Hollywood working on commercial films and, later, making documentaries.

Video 151

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today.

Why You Should Hire a Fundraising Consultant – Episode 15


Podcast engagement fundraising podcast fundraising consultant job description fundraising expert non profit fundraising companies professional fundraisers for nonprofits professional fundraising companies what does a fundraising consultant do

Ep190: This Mattress Company Lets You Give Back While You Sleep

Selfish Giving

Show Notes Leesa Sleep Sapira Sleep One Company Tackles Homelessness: One Mattress at a Time Mark Horvath & InvisiblePeople.tvNever Miss a Show - Sign Up for Email Updates.

Newsletter: In Which States Should Your Corporate Partner Register? ; 25 Most Philanthropic Companies in Arizona ; How to Monitor Your Competitors

Selfish Giving

She has separated the questions into two groups: Company questions and Charity questions. The Charity questions Karen answers include: Our charity was asked to be the beneficiary of a company’s charitable sales promotion, but we’ve never engaged in a cause marketing campaign before.

Yes! National Companies Do Partner with Local Nonprofits

Selfish Giving

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask!

How One Nonprofit is Raising Money from Company Volunteers

Selfish Giving

To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. Cradles to Crayons collects these items from community organizations and companies.

Guide & Planner: How to Raise Money with Companies on #GivingTuesday [Sponsored]

Selfish Giving

This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships.

Ep222: Cone Asks Consumers: "What Do You Want Companies To Stand Up For?"

Selfish Giving

The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for. The universal expectation among consumers that companies balance profit with purpose. What were the hottest issues that consumers want companies to stand up for?

Ep194: This Austin Vodka Company Raises Funds and Dogs' Spirits

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Beth Bellanti , Program Manager of Vodka For Dog People, one of the philanthropic arms of Tito's Handmade Vodka , about their vision to help better the lives of pets and their families far and wide.

Newsletter: Are Companies Just.Selfish? ; Royal Wedding Marries Companies, Causes ; Best Social Media from America's Top 50 Hospitals

Selfish Giving

The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun! Are you at the conference too? Or are you in Chicago (even for the day!)?

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. AdAge reports that the companies would also put special emphasis on communities where there is less access to lower-calorie beverages.

Newsletter: Future Proof Your Nonprofit ; Pump-Up for Alzheimer’s Raises $147,000?? ; Why Some Companies Prefer ‘Secret Sustainability’

Selfish Giving

I would argue that an even more pressing challenge is developing something that raises money from both individuals AND companies. ??Wouldn't Why some companies prefer "secret sustainability."

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? I’ve counted as cause marketers companies whose subsidiaries do cause marketing. If you feel like I’ve mislabeled any company herein, please let me know. 14 Hershey Company 74.06

McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

Selfish Giving

Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. McDonald’s has a public relations problem.

A Company and Cause Grow Through Cause Marketing

Cause Related Marketing

In it I profile how a fast-growing company and a innovative charity connected five years ago in a way that has greatly benefited both parties. Faithful readers:The following is from my periodic column in the business weekly, the Salt Lake Enterprise.

Newsletter: 10 Top Causes Companies Support ; Voter Registration Drives are Everywhere ; 11 Marketing Ideas for Halloween

Selfish Giving

What companies wish nonprofits knew about partnerships. Interested in companies that want to promote the vote? Drinkers who accumulate three cans that form a whole fish can snap a picture, hashtag it #FishforaFish and SweetWater Brewing Company will stock a stream with a rainbow trout.

The top 10 signs that it’s time to fire your employer


Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink?

Newsletter: Conference Tips for Introverts ; Which Companies are Helping Federal Workers? ; Wall Supporter Builds 3.5 Million Name Email List

Selfish Giving

How companies are supporting federal workers during the shutdown. Great example of a company doing case studies on their nonprofit partnerships. Since the beginning of the year, several of you have emailed me asking about conferences to attend in 2019.

Newsletter: 10 Commandments of Cause Marketing ?? ; Podcasting is the New Blogging ; Companies to the Rescue

Selfish Giving

Cause marketing "Mom" Carol Cone discusses how companies are changing the way we weather natural disasters. This clothing company's sales are up 11 percent. Watch as more companies evolve into the "c-store" of their category. Major companies are the new art patrons.

Newsletter: Cause Marketing vs Corporate Giving ??; Are Dollars Stores the Next Tobacco Companies? ; Newsjacking the New Aquaman Movie

Selfish Giving

As the above graph highlights, there's relatively little money in traditional corporate giving (aka philanthropy) as companies continue to give less and less. Second, the real money is in customers and employees - and not the company checkbook.

3 Partnership Myths Roasted ; Girl Scouts Partner with Bomb Maker ; Farm Storage Company Puts Your Marketing to Shame

Selfish Giving

Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership. And, yup, the badges are sponsored by companies.

Ep264: This Household Products Company is Cleaning Up with Cause Marketing

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year.

Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. What Buffy would recommend to other companies that are interested in creating and growing a cause marketing program.

Newsletter: Virtual Sponsorship Conference ; Taco Bell's 'Live Más' ; Company Replaces Priceless Stolen Art with AR

Selfish Giving

Cause Content News on companies & nonprofits that are leveraging storytelling and content marketing to build an engaged & subscribable audience that can - over time - be monetized. We're starting to make a little progress here.??With

Ep266: Does Doing Good with CSR Really Give Companies, Employees License to be Bad?

Selfish Giving

What do you think of their experiment of creating a shell company to test CSR practices?

Newsletter: Survey Results for SEO & Corporate Partnerships ; Chief Fans Raise the Flag for a Cause, Raise $323K ; Should Pot Companies be Allowed to Sponsor-a-Highway

Selfish Giving

Should marijuana companies be allowed to participate in the civic-minded Sponsor-a-Highway program? Here are the results from the snap survey you took last month on SEO and corporate partnerships.

SEO 56

New Deal of the Day Company Distinguishes Itself With Cause Marketing

Cause Related Marketing

And those 100 charities are much better at working with big companies than small ones, where Groupon and LivingSocial and, presumably, Cause Rocket will live. Do what I did after learning about Cause Rocket. Take the palm of your right hand and put it 2 inches (about 5 centimeters) above and to the northeast of your right eyebrow. Then with a gentle push, pop yourself right there on the head. At the same time utter the word. “d’oh!”

Newsletter: Why Companies Can't Aid Migrants at the Border ; ALDI Asks Shoppers to ‘Pay Your Quarter Forward’; Tito’s Vodka Gives Employees ‘Joy Budget’ to Support Causes

Selfish Giving

Look at all the different ways companies can give back.and one place they can't. ???? My favorite ice tea company Honest Tea has vending machines that let you add a donation. Why more companies aren't helping out with the humanitarian crisis at the border.

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. Is your organization working with other nonprofits, advocates and companies to make the biggest change you can?

Do Companies Have to Be Sinless Before They Can Practice Cause Marketing?

Cause Related Marketing

And, while we're on the topic, could any company ever be morally upright enough to make donations to a good cause via cause marketing? If sugar and low fiber is the hangup with Share Your Breakfast, what about a company that actually makes low-fiber sugar, namely C&H? She’s really working up her dudgeon here… “The food industry is full of examples of companies saying one thing and doing another. We do want to believe in the goodness of companies.

Ep254: City Year Calls 40% of Fortune 100 Companies Partners. Here's How They Did It

Selfish Giving

How does City Year measure and communicate the impact of a partnership with participating companies?