Find company insights in 60 seconds

Public Sector Marketing 2.0

Seeing as how today is Monday, here is my second video, Lesson #2: “How to find free insight about a company based on LinkedIn profiles&# : Learn in 60 Seconds Tips Videos career company company analysis education free insight industry analysis insight learn in 60 seconds LinkedIn organizations profile research video Web 2.0 This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series.

Rhode Island Novelties Company

Fundraising Breakthroughs

Most prosecutors and judges believe that each sentence should be obligated to pay for support if the rhode island novelties company and wife, the limited liability company does not want to witness first-hand everything that goes on in their case. To the rhode island novelties company can appear fairly suspicious and cause considerable nervousness because they don''t know what is being said about them, their case, their assets, their responsibilities, etc.

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Developing a Plan to Approach Companies

Fundraising Coach

Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop.

Cause Marketing and Fortune's 100 Best Companies to Work For List

Cause Related Marketing

Fortune magazine just published its annual “ 100 Best Companies to Work for ” list and I wondered, how many of these companies are also known for their cause marketing? Regular readers know that I have found a strong correlation between the Boston College Center for Corporate Citizenship 2011 CSR Index and whether or not the company was active in cause marketing. Cause marketing almost always faces the consumer, but a good number of companies on Fortune’s list are B2B.

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. Another perspective could be more cynical: are these companies trying to put a PR spin on what is already a losing cause for many of their products?

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. In the past, I’ve been critical of cause marketing efforts that front-load all their promotional efforts.

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I Have a Bone to Pick With Panera Bread Company

Cause Related Marketing

This is awkward, but I have a bone to pick with Panera Bread Company, which along with its franchisees, operates 1,652 bakery-cafes under three different names. The company has a menu full of organic ingredients, including antibiotic-free chicken. The company just launched a new Facebook campaign called Food Chain Reaction that will donate up to 500,000 bowls of their black bean soup to the hungry through Feeding America. Panera is a company that truly walks its talk.

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. AdAge reports that the companies would also put special emphasis on communities where there is less access to lower-calorie beverages.

Issue Revolution Study Reveals Top 5 Social Issues Americans Want Companies to Support [Sponsored]

Selfish Giving

In the report’s foreword, written by the legendary Carol Cone , she says: “Today, companies are expected to embrace a purpose beyond profits, as they move from marketing at consumers to mattering to people. A company with purpose is no longer the exception but the expectation. Exploring what purpose means to your company, your brand and your stakeholders is the next chapter in today’s purpose-saturated world.

#Aging: Likely Further Medicare Cuts Hurt Stocks Of Numerous Care Companies

Non Profit Marketing 360

Yet, rather more quietly behind the overall market indexes most of us pay attention to, stocks for nursing-home companies and their service providers have taken a real hit over the last week. If they see reason to sell off elder-care stocks now for what they see coming in 6-8 months, they will create a self-fulfilling prophecy: The stocks will lose value and care companies will struggle to pay bills.

Aging 116

3 Tools Our For Profit Company Uses That Your Nonprofit Should Too Pt. 2

Fundraising Report Card

The post 3 Tools Our For Profit Company Uses That Your Nonprofit Should Too Pt. Let’s discuss apps, tools and other resources you could (and should) be using at your development shop to save time and reduce inefficiencies. 2 appeared first on Fundraising Report Card. Culture

Cards 40

#INTERVIEW: Christopher Davenport, Founder of 501 Videos, A Company That Makes Videos Exclusively For Nonprofit Clients

Non Profit Marketing 360

Christopher Davenport is the founder of 501 Videos , a company that makes videos exclusively for nonprofit clients. So then I changed my company over to 501 Videos. His experience includes years in Hollywood working on commercial films and, later, making documentaries. His website is home to Movie Mondays, a weekly series of short films featuring fundraising professionals in action.

Video 116

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. But in this exclusive interview on the topic with the cause marketing blog, Jaime Eschette, the company’s long-time public relations manager told me that with the company’s current cause marketing effort… called A Pair for a Foot… the company returns to its watery heritage.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? I’ve counted as cause marketers companies whose subsidiaries do cause marketing. If you feel like I’ve mislabeled any company herein, please let me know. 14 Hershey Company 74.06

Why You Should Hire a Fundraising Consultant – Episode 15

iMarketSmart

Podcast engagement fundraising podcast fundraising consultant job description fundraising expert non profit fundraising companies professional fundraisers for nonprofits professional fundraising companies what does a fundraising consultant doOn today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories.

Ep190: This Mattress Company Lets You Give Back While You Sleep

Selfish Giving

Show Notes Leesa Sleep Sapira Sleep One Company Tackles Homelessness: One Mattress at a Time Mark Horvath & InvisiblePeople.tvNever Miss a Show - Sign Up for Email Updates. Today on CauseTalk Radio , Megan and I talk to David Wolfe , Co-Founder and CEO of Leesa Sleep , a certified B-Corp that donates one mattress to a shelter for every ten it sells. To date, they've donated 9,000 mattresses and are proudly pioneering a way for people to give back while they sleep!

Yes! National Companies Do Partner with Local Nonprofits

Selfish Giving

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask!

The top 10 signs that it’s time to fire your employer

iMarketSmart

Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink?

How One Nonprofit is Raising Money from Company Volunteers

Selfish Giving

To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. Cradles to Crayons collects these items from community organizations and companies. This post has a companion post at Razoo’s Inspiring Generosity blog: Dollars for Doers: The Money Nonprofits Don’t Want?

Newsletter: Everything You Need to Know About Virtual Sponsorships ; Special Olympics Asks Brands to ‘Put Your Ad Here’ ; Bicycle Company Offers Reparation Pricing

Selfish Giving

Bicycle company offers reparations pricing for black customers. ?? We had so much fun at the Learning Club last week! We talked about personal branding and social impact career growth. 40+ people joined us. I especially want to thank our special guest, Lisa Anastasi from the USO.

Club 52

Ep194: This Austin Vodka Company Raises Funds and Dogs' Spirits

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Beth Bellanti , Program Manager of Vodka For Dog People, one of the philanthropic arms of Tito's Handmade Vodka , about their vision to help better the lives of pets and their families far and wide. They see a future in which dogs won’t need rescuing at all! Never Miss a Show - Sign Up for Email Updates. On the show, Megan, Beth and I discuss: Beth Bellanti Pander, Tito's Handmade Vodka.

Ep222: Cone Asks Consumers: "What Do You Want Companies To Stand Up For?"

Selfish Giving

The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for. The universal expectation among consumers that companies balance profit with purpose. What were the hottest issues that consumers want companies to stand up for? How consumers - especially Millennials - are researching companies to confirm they are following through on social commitments.

Guide & Planner: How to Raise Money with Companies on #GivingTuesday [Sponsored]

Selfish Giving

This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!

New Deal of the Day Company Distinguishes Itself With Cause Marketing

Cause Related Marketing

And those 100 charities are much better at working with big companies than small ones, where Groupon and LivingSocial and, presumably, Cause Rocket will live. Do what I did after learning about Cause Rocket. Take the palm of your right hand and put it 2 inches (about 5 centimeters) above and to the northeast of your right eyebrow. Then with a gentle push, pop yourself right there on the head. At the same time utter the word. “d’oh!”

Newsletter: Are Companies Just.Selfish? ; Royal Wedding Marries Companies, Causes ; Best Social Media from America's Top 50 Hospitals

Selfish Giving

The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun! Are you at the conference too? Or are you in Chicago (even for the day!)? I would love to meet you. I look like this guy >>> That's me throwing down some wisdom at last year's conference. Super serious, right? ??You You can meet me one of two ways. Text me at 617-68-4JOEW.

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. Is your organization working with other nonprofits, advocates and companies to make the biggest change you can?

Do Companies Have to Be Sinless Before They Can Practice Cause Marketing?

Cause Related Marketing

And, while we're on the topic, could any company ever be morally upright enough to make donations to a good cause via cause marketing? If sugar and low fiber is the hangup with Share Your Breakfast, what about a company that actually makes low-fiber sugar, namely C&H? She’s really working up her dudgeon here… “The food industry is full of examples of companies saying one thing and doing another. We do want to believe in the goodness of companies.

McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

Selfish Giving

Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. Any company that asks customers for donations, but isn’t dipping enough into their own coffers is asking for trouble.… McDonald’s has a public relations problem.

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to.

A Company and Cause Grow Through Cause Marketing

Cause Related Marketing

In it I profile how a fast-growing company and a innovative charity connected five years ago in a way that has greatly benefited both parties. Faithful readers:The following is from my periodic column in the business weekly, the Salt Lake Enterprise. Warm regards,PaulSince its founding a little more than five years ago, Ragnar Events LLC, which produces the super-sized Ragnar Relay Series, has.

Online Fundraising Software Tip: Don't let software companies handle your money

Blue Sky Collaborative

If you're considering an online fundraising website for your viral fundraising campaign, walkathon, or any athon, you should avoid software vendors that take your donations before disbursing the funds to your organization. If you already have a merchant account and.

Newsletter: In Which States Should Your Corporate Partner Register? ; 25 Most Philanthropic Companies in Arizona ; How to Monitor Your Competitors

Selfish Giving

She has separated the questions into two groups: Company questions and Charity questions. The Charity questions Karen answers include: Our charity was asked to be the beneficiary of a company’s charitable sales promotion, but we’ve never engaged in a cause marketing campaign before. Our charity was approached by a start-up company that wants to conduct a cause marketing campaign to benefit our organization. 25+ companies that gave back on GivingTuesday.

Newsletter: 10 Top Causes Companies Support ; Voter Registration Drives are Everywhere ; 11 Marketing Ideas for Halloween

Selfish Giving

What companies wish nonprofits knew about partnerships. Interested in companies that want to promote the vote? Drinkers who accumulate three cans that form a whole fish can snap a picture, hashtag it #FishforaFish and SweetWater Brewing Company will stock a stream with a rainbow trout. Companies expect your nonprofit to spread the word on your website and via social media. An alternative to companies giving back that brings about real change.

Newsletter: Future Proof Your Nonprofit ; Pump-Up for Alzheimer’s Raises $147,000?? ; Why Some Companies Prefer ‘Secret Sustainability’

Selfish Giving

I would argue that an even more pressing challenge is developing something that raises money from both individuals AND companies. ??Wouldn't Why some companies prefer "secret sustainability." I need to be brief this week as I'm busy teaching at the New Strategies Program at the McDonough School of Business at Georgetown University. The attendees are my guinea pigs as I'm testing a new presentation called Future Proof Your Nonprofit with Audience-Centric Fundraising.

Association of Fundraising Professionals Code of Ethics Should Apply to Fundraising Software Companies

Blue Sky Collaborative

The Association of Fundraising Professionals mandates that its members abide by an extensive code of ethical principles and standards [link] These guidelines were adopted in 1964 and have been updated many times since then. AFP is a good organization that.

Ethics 100

6 tips for pitching a company on a cause partnership

Nonprofit Marketing Blog

One of the classic mistakes we make when we try to interest companies in supporting our cause - or in joining forces in cause marketing - is to focus on what we want from the company. We forget we must make a case for what we can do for the company. My colleague Kate Olsen recently posted on her blog advice for companies on selling cause programs internally. Figure out the top business and philanthropic agendas of the company, and show how your ideas speak to them.

Newsletter: 10 Commandments of Cause Marketing ?? ; Podcasting is the New Blogging ; Companies to the Rescue

Selfish Giving

Cause marketing "Mom" Carol Cone discusses how companies are changing the way we weather natural disasters. This clothing company's sales are up 11 percent. Watch as more companies evolve into the "c-store" of their category. Major companies are the new art patrons. How companies can take the lead on saving the planet. I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings.

Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. How Aflac is a great example of how traditional corporate giving can evolve to something much bigger when companies involve employees and customers. What Buffy would recommend to other companies that are interested in creating and growing a cause marketing program.

CauseTalk Radio Ep64: The Company that Cares the Most Wins Consumers’ Hearts

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Nic Covey , Vice President, Corporate Social Responsibility for Nielsen , about a new global study on consumer attitudes toward companies and social responsibility. . Nic discusses how consumers are expecting more from companies than ever before, and how the sentiment is shared worldwide by global citizens.

Radio 71

Newsletter: Cause Marketing vs Corporate Giving ??; Are Dollars Stores the Next Tobacco Companies? ; Newsjacking the New Aquaman Movie

Selfish Giving

As the above graph highlights, there's relatively little money in traditional corporate giving (aka philanthropy) as companies continue to give less and less. Second, the real money is in customers and employees - and not the company checkbook. When you focus on corporate giving you raise money from companies, but the impact is siloed. Are dollar stores the next tobacco companies ? 5,000 of fastest growing private companies in the United States.

Ep264: This Household Products Company is Cleaning Up with Cause Marketing

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. On the show, Megan, Mike and I discuss: Mike Esposito, O-Cedar. Tell us more about O-Cedar and your partnership with Habitat for Humanity? You played a big role with Habitat in the days immediately following Hurricane Harvey in Houston.

3 Partnership Myths Roasted ; Girl Scouts Partner with Bomb Maker ; Farm Storage Company Puts Your Marketing to Shame

Selfish Giving

Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership. Myth #1: There is only person you should target Myth #2: Companies limit themselves to just one partner Myth #3: Companies choose partners at set times BUST THESE 3 MYTHS! And, yup, the badges are sponsored by companies. What about a company that makes farm storage buildings?