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Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop.

Hold the phone, we are all media companies now?

Wild Woman Fundraising

“Everyone is a Media Company” -Tom Foremski circa 2010. “Everyone is a Media Company, but no one is very good at it” -Tom Foremski circa 2011. “Everyone is a Media Company, but no one is very good at it, therefore newspapers should teach people how to be journalists as a replacement for lost revenue that they used to have before people stopped buying newspapers.” In it, he details how every company and nonprofit is a media company.

Developing a Plan to Approach Companies

Fundraising Coach

Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier.

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. Is your organization working with other nonprofits, advocates and companies to make the biggest change you can?

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks.

McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

Selfish Giving

Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. McDonald’s has a public relations problem.

Find company insights in 60 seconds

Public Sector Marketing 2.0

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today.

Top Nonprofits Outpace Top Companies in Social Media

Nonprofit Marketing Blog

A new study featured in PR News from the Society for New Communications Research finds that companies have nothing on the 200 biggest charities when it comes to social media adoption: • Charities’ adoption of blogging outpaces both the Fortune 500 and the Inc.

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to.

Ep177: Tech Company Partners with Oxfam for 'See a Demo, Get a Goat'

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Lisa Lewis , Director of Marketing at Formation Data Systems (FDS) , a startup storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need! What can other B2B companies learn from it?

Yes! National Companies Do Partner with Local Nonprofits

Selfish Giving

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask!

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? I’ve counted as cause marketers companies whose subsidiaries do cause marketing. If you feel like I’ve mislabeled any company herein, please let me know. 14 Hershey Company 74.06

The top 10 signs that it’s time to fire your employer


Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink?

What happens when companies offer choice in charity?

Nonprofit Marketing Blog

In the last of this week’s three-part series on research into consumer attitudes toward cause-related marketing, I want to focus on the increasing number of cause-related marketing campaigns that are designed to let consumers actively choose which charities a company supports. And when can consumer choice hurt or help a company? When the company chooses among charities, the fact there is more than one cause doesn’t matter much to the consumer.

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Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. What Buffy would recommend to other companies that are interested in creating and growing a cause marketing program.

6 tips for pitching a company on a cause partnership

Nonprofit Marketing Blog

One of the classic mistakes we make when we try to interest companies in supporting our cause - or in joining forces in cause marketing - is to focus on what we want from the company. We forget we must make a case for what we can do for the company. My colleague Kate Olsen recently posted on her blog advice for companies on selling cause programs internally. Figure out the top business and philanthropic agendas of the company, and show how your ideas speak to them.

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Ep190: This Mattress Company Lets You Give Back While You Sleep

Selfish Giving

Show Notes Leesa Sleep Sapira Sleep One Company Tackles Homelessness: One Mattress at a Time Mark Horvath & InvisiblePeople.tvNever Miss a Show - Sign Up for Email Updates.

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How One Nonprofit is Raising Money from Company Volunteers

Selfish Giving

To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. Cradles to Crayons collects these items from community organizations and companies.

Good Works! is a Great Book for Companies & Causes

Selfish Giving

These chapters are a great addition to the conversation around cause as companies are looking for more step by step advice to get started and to stay on course with good works. There’s a great new book out for cause and corporate marketers: Good Works!

Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

Selfish Giving

On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits.

No I will not endorse your product/event/company for free.

Wild Woman Fundraising

So, quite often, I get emails like the one below, from kids wet behind the ears, just following orders, trying to get the word out about their event/product/company and wanting me to blog/tweet/endorse the product in some fashion. announced the third annual *Big Important Event* presented by *Big Stupid Company* on date.

Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

People and companies will give of their time or money once to a cause because they think it''s the smart thing to do. cause marketing strategy cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. now in its thirtieth year.

Facebook restart?


And, who am I to decide how they should engage with me and my company? Fundraising Major Giving Planned Giving charity blog donor cultivation donor migration plan Facebook facebook company page facebook likes major gift marketing software marketsmart nonprofit marketing tips nonprofit marketing tools planned giving tool social media marketingI haven’t been much of a fan of Facebook for my business. I simply prefer LinkedIn.

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

The online company generated $54 million for 22,000 charities, the most of any company on the list. It is vital for companies to understand the unique, market-level nuances to effectively participate in the CSR interchange. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing

CauseTalk Radio Ep66: Cone Study: Tragedy Awaits Companies that Lag on Disaster Relief

Selfish Giving

Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don’t will face their own disaster in public relations and loss of consumer confidence and trust.

Do Companies Have to Be Sinless Before They Can Practice Cause Marketing?

Cause Related Marketing

And, while we're on the topic, could any company ever be morally upright enough to make donations to a good cause via cause marketing? If sugar and low fiber is the hangup with Share Your Breakfast, what about a company that actually makes low-fiber sugar, namely C&H? She’s really working up her dudgeon here… “The food industry is full of examples of companies saying one thing and doing another. We do want to believe in the goodness of companies.

Work Your Proper Hours

Wild Woman Fundraising

I got the idea for this post from Fast Company. The more work companies squeeze out of people in unpaid overtime, the fewer new employees they have to hire. Work Your Proper Hours! Why is staying late equivocated to working hard?

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Cause Marketing and Your Crowdfunding Project

Cause Related Marketing

In its April 2013 issue, Fast Company reviews the numbers at the alpha crowdfunding site Kickstarter and they’re crazy: 86 million unique visitors, 2.2 Fast Company says that in 2012, 82 percent of the projects used video to tell their story. Shehinx used Kickstarter to launch the company. Shethinx Kickstarter AFRI-pads crowdfunding BOGO Cause marketing BOGO Cause Marketing National Endowment for the Arts Fast Company Buy One Give One

INTERVIEW: Lisa Taylor of Challenge Factory Talks Your Career Transition

Wild Woman Fundraising

They occasionally work with Canadian and American companies to help people get hired, but primarily they help people figure out where they want their career to go. Our demographic piece is important to us as a company. Fire the Assholes, and the company culture will change.

You Can Save the Corporations

Wild Woman Fundraising

You could be SAVING THE COMPANY. Want a big list of which big conglomerates own which organic food companies? organic-companies-owned-by-conglomerates to print and bring with you on your way to the grocery store. Or a person from their company on your board? That’s why companies should be falling over themselves to give to you. one out of six consumers will stop buying a product altogether if they discover that they don’t like the parent company.”

45 Companies Share a Simple Message with Consumers: Follow the Frog

Selfish Giving

I’ve been a fan of the Rainforest Alliance since their famous “Follow the Frog” video in 2012. This year they’re back with another video. It’s not as good as last year’s, but it’s still fun and spot-on.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

They also advise companies not to make their cause marketing universal. In the early days of cause marketing, which was dominated by consumer packaged goods (CPG) promotions at retail, stores would give preferred placement to CPG companies that ponied up cash donations to preferred charities. cause marketing statistics Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies Cause Marketing Research cause marketing

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The Five Habits of Great Cause Marketers

Cause Related Marketing

You should habitually spend time in the company of your constituents gauging what’s meaningful to them about your cause, your sponsors, and your cause marketing. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Aristotle wrote, “We are what we repeatedly do. Excellence, then, is not an act but a habit.” Of course, that’s true.

Be Glad It’s Called Cause Marketing and Not 'Marketing Related Philanthropy'

Cause Related Marketing

Tags: American Express Jerry Welsh Whole Foods Noodles and Company Jamba Juice Icon Campaigns

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Kaizen and Cause Marketing

Cause Related Marketing

Few companies or nonprofits… in Japan or anywhere else… are likely to survive if they don’t practice some version of kaizen. Meals Per Hour describes how Toyota dispatched a couple of efficiency experts to teach the Toyota Production System, the company’s own version of kaizen to the Metro branch of the New York Food Bank serving the Rockaways. When translated into English, the Japanese word Kaizen is typically rendered as “continuous improvement.”

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Actual Cause Marketing Results Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada.

Cause Marketing for the Disrespected

Cause Related Marketing

Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing One of the old reliables in service journalism is the “How to Avoid a Timeshare Scam” story. I typed that phrase in Google and got 444,000 results.

KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

Pizza Hut, another Yum company has raised more than $115 million for the World Food Programme. Komen for the Cure cause marketing campaigns Cause Marketing Jobs cause marketing examples KFC cause marketing companies Yum Brands cause marketing

Using BOGO Cause Marketing to Sell Razor's

Cause Related Marketing isn’t the first direct-to-consumer shaving company. Dollar Shave Company with its profane-a** commercials was into the space well before Harry's. No wonder Dollar Shave Company goes blue with its branding and advertising. The Mission Continues BOGO Veteran's Cause Marketing Jeffrey Raider Gillette Dollar Shave Company Buy One Give One Procter and Gamble Military Cause Marketing Warby Parker cause marketing