Ep222: Cone Asks Consumers: "What Do You Want Companies To Stand Up For?"

Selfish Giving

The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for. The universal expectation among consumers that companies balance profit with purpose. What were the hottest issues that consumers want companies to stand up for?

Hold the phone, we are all media companies now?

Wild Woman Fundraising

“Everyone is a Media Company” -Tom Foremski circa 2010. “Everyone is a Media Company, but no one is very good at it” -Tom Foremski circa 2011. “Everyone is a Media Company, but no one is very good at it, therefore newspapers should teach people how to be journalists as a replacement for lost revenue that they used to have before people stopped buying newspapers.” In it, he details how every company and nonprofit is a media company.

Trending Sources

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop.

McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

Selfish Giving

Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. McDonald’s has a public relations problem.

The top 10 signs that it’s time to fire your employer


Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink?

Ep218: This Snack Company is Helping Families Worldwide Put Meals First

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents.

Yes! National Companies Do Partner with Local Nonprofits

Selfish Giving

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask!

Developing a Plan to Approach Companies

Fundraising Coach

Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier.

Find company insights in 60 seconds

Public Sector Marketing 2.0

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

Ep177: Tech Company Partners with Oxfam for 'See a Demo, Get a Goat'

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Lisa Lewis , Director of Marketing at Formation Data Systems (FDS) , a startup storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need! What can other B2B companies learn from it?

3 lessons from cause-conscious companies

Nonprofit Marketing Blog

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. Is your organization working with other nonprofits, advocates and companies to make the biggest change you can?

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Ep213: This Company Has a Sweet Solution to the Bitter Problem of Child Slavery in West Africa

Selfish Giving

Other companies Tony's is working with to eradicate child slavery. Today on CauseTalk Radio , Megan and I talk to Peter Zandee , U. Sales Manager, Tony's Chocolonely , about their efforts to fight child slavery in the chocolate industry in West Africa.

Ep210: This Company's Street Teams Panhandle for Change for Alzheimer Patients

Selfish Giving

In their 14 years of support, the company has raised more than $4.5 Today on CauseTalk Radio , Megan and I talk to Scott Goldberg , President of Bankers Life , a national life and health insurance brand, about their work with the Alzheimer's Association.

Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. What Buffy would recommend to other companies that are interested in creating and growing a cause marketing program.

Consumers like companies with a cause - but do they trust them?

Nonprofit Marketing Blog

A new study conducted by Good.Must.Grow has found consumers are apt to like and buy products from socially responsible companies - but they also question the claims of corporations who say they are committed to the greater good. Seek out companies with values aligned with your nonprofit.

How to structure and staff your planned gift shop for the 21st century


Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. Get the right people in the right seats. Get the wrong people off the bus. So what does this mean for you?

How One Nonprofit is Raising Money from Company Volunteers

Selfish Giving

To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. Cradles to Crayons collects these items from community organizations and companies.

Good Works! is a Great Book for Companies & Causes

Selfish Giving

These chapters are a great addition to the conversation around cause as companies are looking for more step by step advice to get started and to stay on course with good works. There’s a great new book out for cause and corporate marketers: Good Works!

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today.

Top Nonprofits Outpace Top Companies in Social Media

Nonprofit Marketing Blog

A new study featured in PR News from the Society for New Communications Research finds that companies have nothing on the 200 biggest charities when it comes to social media adoption: • Charities’ adoption of blogging outpaces both the Fortune 500 and the Inc.

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? I’ve counted as cause marketers companies whose subsidiaries do cause marketing. If you feel like I’ve mislabeled any company herein, please let me know. 14 Hershey Company 74.06

Ep190: This Mattress Company Lets You Give Back While You Sleep

Selfish Giving

Show Notes Leesa Sleep Sapira Sleep One Company Tackles Homelessness: One Mattress at a Time Mark Horvath & InvisiblePeople.tvNever Miss a Show - Sign Up for Email Updates.

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What happens when companies offer choice in charity?

Nonprofit Marketing Blog

In the last of this week’s three-part series on research into consumer attitudes toward cause-related marketing, I want to focus on the increasing number of cause-related marketing campaigns that are designed to let consumers actively choose which charities a company supports. And when can consumer choice hurt or help a company? When the company chooses among charities, the fact there is more than one cause doesn’t matter much to the consumer.

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Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

Selfish Giving

On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits.

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6 tips for pitching a company on a cause partnership

Nonprofit Marketing Blog

One of the classic mistakes we make when we try to interest companies in supporting our cause - or in joining forces in cause marketing - is to focus on what we want from the company. We forget we must make a case for what we can do for the company. My colleague Kate Olsen recently posted on her blog advice for companies on selling cause programs internally. Figure out the top business and philanthropic agendas of the company, and show how your ideas speak to them.

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CauseTalk Radio Ep66: Cone Study: Tragedy Awaits Companies that Lag on Disaster Relief

Selfish Giving

Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don’t will face their own disaster in public relations and loss of consumer confidence and trust.

Facebook restart?


And, who am I to decide how they should engage with me and my company? Fundraising Major Giving Planned Giving charity blog donor cultivation donor migration plan Facebook facebook company page facebook likes major gift marketing software marketsmart nonprofit marketing tips nonprofit marketing tools planned giving tool social media marketingI haven’t been much of a fan of Facebook for my business. I simply prefer LinkedIn.

45 Companies Share a Simple Message with Consumers: Follow the Frog

Selfish Giving

I’ve been a fan of the Rainforest Alliance since their famous “Follow the Frog” video in 2012. This year they’re back with another video. It’s not as good as last year’s, but it’s still fun and spot-on.

No I will not endorse your product/event/company for free.

Wild Woman Fundraising

So, quite often, I get emails like the one below, from kids wet behind the ears, just following orders, trying to get the word out about their event/product/company and wanting me to blog/tweet/endorse the product in some fashion. announced the third annual *Big Important Event* presented by *Big Stupid Company* on date.

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Five Steps To Nurture a 30-Year Cause Marketing Relationship

Cause Related Marketing

People and companies will give of their time or money once to a cause because they think it''s the smart thing to do. cause marketing strategy cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. now in its thirtieth year.

I’m so proud of our Glassdoor. Are you proud of yours?


Fundraising Philosophy/motivation glassdoor marketsmart reviews NGO nonprofit company culture nonprofits NPO organization reviews“You can succeed best and quickest by helping others succeed.” ” – Napoleon Hill. I have always loved that quote.



Fundraising Lead Generation benefits of donating to a nonprofit benefits of donating to charity charity offers donor value proposition non-profit value proposition why companies should give back to community

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

The online company generated $54 million for 22,000 charities, the most of any company on the list. It is vital for companies to understand the unique, market-level nuances to effectively participate in the CSR interchange. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing

Do Companies Have to Be Sinless Before They Can Practice Cause Marketing?

Cause Related Marketing

And, while we're on the topic, could any company ever be morally upright enough to make donations to a good cause via cause marketing? If sugar and low fiber is the hangup with Share Your Breakfast, what about a company that actually makes low-fiber sugar, namely C&H? She’s really working up her dudgeon here… “The food industry is full of examples of companies saying one thing and doing another. We do want to believe in the goodness of companies.

Work Your Proper Hours

Wild Woman Fundraising

I got the idea for this post from Fast Company. The more work companies squeeze out of people in unpaid overtime, the fewer new employees they have to hire. Work Your Proper Hours! Why is staying late equivocated to working hard?

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CauseTalk Radio Ep64: The Company that Cares the Most Wins Consumers’ Hearts

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Nic Covey , Vice President, Corporate Social Responsibility for Nielsen , about a new global study on consumer attitudes toward companies and social responsibility. . Nic discusses how consumers are expecting more from companies than ever before, and how the sentiment is shared worldwide by global citizens.

Cause Marketing and Your Crowdfunding Project

Cause Related Marketing

In its April 2013 issue, Fast Company reviews the numbers at the alpha crowdfunding site Kickstarter and they’re crazy: 86 million unique visitors, 2.2 Fast Company says that in 2012, 82 percent of the projects used video to tell their story. Shehinx used Kickstarter to launch the company. Shethinx Kickstarter AFRI-pads crowdfunding BOGO Cause marketing BOGO Cause Marketing National Endowment for the Arts Fast Company Buy One Give One

INTERVIEW: Lisa Taylor of Challenge Factory Talks Your Career Transition

Wild Woman Fundraising

They occasionally work with Canadian and American companies to help people get hired, but primarily they help people figure out where they want their career to go. Our demographic piece is important to us as a company. Fire the Assholes, and the company culture will change.

You Can Save the Corporations

Wild Woman Fundraising

You could be SAVING THE COMPANY. Want a big list of which big conglomerates own which organic food companies? organic-companies-owned-by-conglomerates to print and bring with you on your way to the grocery store. Or a person from their company on your board? That’s why companies should be falling over themselves to give to you. one out of six consumers will stop buying a product altogether if they discover that they don’t like the parent company.”