Find company insights in 60 seconds

Public Sector Marketing 2.0

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

Rhode Island Novelties Company

Fundraising Breakthroughs

Most prosecutors and judges believe that each sentence should be obligated to pay for support if the rhode island novelties company and wife, the limited liability company does not want to witness first-hand everything that goes on in their case. To the rhode island novelties company can appear fairly suspicious and cause considerable nervousness because they don''t know what is being said about them, their case, their assets, their responsibilities, etc.

Developing a Plan to Approach Companies

Fundraising Coach

Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier.

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop.

Issue Revolution Study Reveals Top 5 Social Issues Americans Want Companies to Support [Sponsored]

Selfish Giving

In the report’s foreword, written by the legendary Carol Cone , she says: “Today, companies are expected to embrace a purpose beyond profits, as they move from marketing at consumers to mattering to people. A company with purpose is no longer the exception but the expectation.

Cause Marketing and Fortune's 100 Best Companies to Work For List

Cause Related Marketing

Fortune magazine just published its annual “ 100 Best Companies to Work for ” list and I wondered, how many of these companies are also known for their cause marketing? Regular readers know that I have found a strong correlation between the Boston College Center for Corporate Citizenship 2011 CSR Index and whether or not the company was active in cause marketing. Cause marketing almost always faces the consumer, but a good number of companies on Fortune’s list are B2B.

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. Another perspective could be more cynical: are these companies trying to put a PR spin on what is already a losing cause for many of their products?

Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It)

Fundraising Report Card

I didn’t mean to say “work” earlier that day, instead I meant to say “company culture.” The post Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It) appeared first on Fundraising Report Card. That’s when it clicked. I derive meaning from my life by giving to others, and our culture at MarketSmart allows me to do that. It began to crystallize as I watched the road pass by in the window.

Guide & Planner: How to Raise Money with Companies on #GivingTuesday [Sponsored]

Selfish Giving

This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships.

I Have a Bone to Pick With Panera Bread Company

Cause Related Marketing

This is awkward, but I have a bone to pick with Panera Bread Company, which along with its franchisees, operates 1,652 bakery-cafes under three different names. The company has a menu full of organic ingredients, including antibiotic-free chicken. The company just launched a new Facebook campaign called Food Chain Reaction that will donate up to 500,000 bowls of their black bean soup to the hungry through Feeding America. Panera is a company that truly walks its talk.

Ep190: This Mattress Company Lets You Give Back While You Sleep

Selfish Giving

Show Notes Leesa Sleep Sapira Sleep One Company Tackles Homelessness: One Mattress at a Time Mark Horvath & InvisiblePeople.tvNever Miss a Show - Sign Up for Email Updates. Today on CauseTalk Radio , Megan and I talk to David Wolfe , Co-Founder and CEO of Leesa Sleep , a certified B-Corp that donates one mattress to a shelter for every ten it sells. To date, they've donated 9,000 mattresses and are proudly pioneering a way for people to give back while they sleep!

Yes! National Companies Do Partner with Local Nonprofits

Selfish Giving

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask!

3 Tools Our For Profit Company Uses That Your Nonprofit Should Too Pt. 2

Fundraising Report Card

The post 3 Tools Our For Profit Company Uses That Your Nonprofit Should Too Pt. Let’s discuss apps, tools and other resources you could (and should) be using at your development shop to save time and reduce inefficiencies.

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How One Nonprofit is Raising Money from Company Volunteers

Selfish Giving

To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. Cradles to Crayons collects these items from community organizations and companies. This post has a companion post at Razoo’s Inspiring Generosity blog: Dollars for Doers: The Money Nonprofits Don’t Want?

Newsletter: In Which States Should Your Corporate Partner Register? ; 25 Most Philanthropic Companies in Arizona ; How to Monitor Your Competitors

Selfish Giving

She has separated the questions into two groups: Company questions and Charity questions. The Charity questions Karen answers include: Our charity was asked to be the beneficiary of a company’s charitable sales promotion, but we’ve never engaged in a cause marketing campaign before.

Newsletter: 10 Top Causes Companies Support ; Voter Registration Drives are Everywhere ; 11 Marketing Ideas for Halloween

Selfish Giving

What companies wish nonprofits knew about partnerships. Interested in companies that want to promote the vote? Drinkers who accumulate three cans that form a whole fish can snap a picture, hashtag it #FishforaFish and SweetWater Brewing Company will stock a stream with a rainbow trout.

Ep194: This Austin Vodka Company Raises Funds and Dogs' Spirits

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Beth Bellanti , Program Manager of Vodka For Dog People, one of the philanthropic arms of Tito's Handmade Vodka , about their vision to help better the lives of pets and their families far and wide. They see a future in which dogs won’t need rescuing at all! Never Miss a Show - Sign Up for Email Updates. On the show, Megan, Beth and I discuss: Beth Bellanti Pander, Tito's Handmade Vodka.

Ep222: Cone Asks Consumers: "What Do You Want Companies To Stand Up For?"

Selfish Giving

The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for. The universal expectation among consumers that companies balance profit with purpose. What were the hottest issues that consumers want companies to stand up for? How consumers - especially Millennials - are researching companies to confirm they are following through on social commitments.

Newsletter: 10 Commandments of Cause Marketing ?? ; Podcasting is the New Blogging ; Companies to the Rescue

Selfish Giving

Cause marketing "Mom" Carol Cone discusses how companies are changing the way we weather natural disasters. This clothing company's sales are up 11 percent. Watch as more companies evolve into the "c-store" of their category. Major companies are the new art patrons.

Newsletter: Companies that Will Profit from the Pandemic ; How to Pitch Businesses on Zoom ; What You Can Learn About Crisis Marketing from Burger King, Steak-Umm

Selfish Giving

An interesting article and graphs in the New York Times on how the virus has transformed the way Americans are spending their money - and which companies are profiting. ??BTW, BTW, add peanut butter companies to your prospect list! Three things this week.

Club 52

Newsletter: Are Companies Just.Selfish? ; Royal Wedding Marries Companies, Causes ; Best Social Media from America's Top 50 Hospitals

Selfish Giving

The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun! Are you at the conference too? Or are you in Chicago (even for the day!)? I would love to meet you. I look like this guy >>> That's me throwing down some wisdom at last year's conference. Super serious, right? ??You You can meet me one of two ways. Text me at 617-68-4JOEW.

3 Partnership Myths Roasted ; Girl Scouts Partner with Bomb Maker ; Farm Storage Company Puts Your Marketing to Shame

Selfish Giving

Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership. And, yup, the badges are sponsored by companies.

Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. AdAge reports that the companies would also put special emphasis on communities where there is less access to lower-calorie beverages.

McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

Selfish Giving

Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. Any company that asks customers for donations, but isn’t dipping enough into their own coffers is asking for trouble.… McDonald’s has a public relations problem.

#Aging: Likely Further Medicare Cuts Hurt Stocks Of Numerous Care Companies

Non Profit Marketing 360

Yet, rather more quietly behind the overall market indexes most of us pay attention to, stocks for nursing-home companies and their service providers have taken a real hit over the last week. If they see reason to sell off elder-care stocks now for what they see coming in 6-8 months, they will create a self-fulfilling prophecy: The stocks will lose value and care companies will struggle to pay bills.

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#INTERVIEW: Christopher Davenport, Founder of 501 Videos, A Company That Makes Videos Exclusively For Nonprofit Clients

Non Profit Marketing 360

Christopher Davenport is the founder of 501 Videos , a company that makes videos exclusively for nonprofit clients. So then I changed my company over to 501 Videos. His experience includes years in Hollywood working on commercial films and, later, making documentaries. His website is home to Movie Mondays, a weekly series of short films featuring fundraising professionals in action.

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Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. But in this exclusive interview on the topic with the cause marketing blog, Jaime Eschette, the company’s long-time public relations manager told me that with the company’s current cause marketing effort… called A Pair for a Foot… the company returns to its watery heritage.

Newsletter: Companies are Cheap, But Wait! ; Slurpees for a Cause; What You Can Learn from Giving Tuesday Model ?

Selfish Giving

Recent research confirms that companies are cheap. Compare that to individuals who give double - even triple - the amount company's give. Of the $410 billion donated to nonprofits last year, companies only contributed five percent to that total. Surprise, surprise.

Companies that Rank High in CSR Also Known for Cause Marketing

Cause Related Marketing

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? I’ve counted as cause marketers companies whose subsidiaries do cause marketing. If you feel like I’ve mislabeled any company herein, please let me know. 14 Hershey Company 74.06

Why You Should Hire a Fundraising Consultant – Episode 15

iMarketSmart

Podcast engagement fundraising podcast fundraising consultant job description fundraising expert non profit fundraising companies professional fundraisers for nonprofits professional fundraising companies what does a fundraising consultant doOn today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories.

Newsletter: Future Proof Your Nonprofit ; Pump-Up for Alzheimer’s Raises $147,000?? ; Why Some Companies Prefer ‘Secret Sustainability’

Selfish Giving

I would argue that an even more pressing challenge is developing something that raises money from both individuals AND companies. ??Wouldn't Why some companies prefer "secret sustainability." I need to be brief this week as I'm busy teaching at the New Strategies Program at the McDonough School of Business at Georgetown University. The attendees are my guinea pigs as I'm testing a new presentation called Future Proof Your Nonprofit with Audience-Centric Fundraising.

Newsletter: How Consumers Respond to Purpose-Led Companies ; To Find Your Next Partner Hit the Road ; Black is Beautiful, Let’s Drink to That

Selfish Giving

These companies are ripe for partnership! Not cause-related, but a great example of how a California roofing company is building a loyal audience with. I'm super-excited for our second book club ??meeting meeting tomorrow at 4pm ET. We'll be talking about the book Fanocracy by David Meerman Scott and Reiko Scott. This was a really fun book to read with lots of actionable insights on how organizations can build a bigger, better fanbase.

Club 40

A Company and Cause Grow Through Cause Marketing

Cause Related Marketing

In it I profile how a fast-growing company and a innovative charity connected five years ago in a way that has greatly benefited both parties. Faithful readers:The following is from my periodic column in the business weekly, the Salt Lake Enterprise.

Can Companies Use Cause-Related Marketing to Help Haiti?

Selfish Giving

And any company that tries to swap that with marketing will be duly punished by consumers. A lot of companies have already struck the right chord with philanthropy by donating millions to the Haiti earthquake victims. But how could these companies add cause marketing?

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The top 10 signs that it’s time to fire your employer

iMarketSmart

Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink?

Newsletter: Not Business as Usual ?; Companies Tweet Support for Protests But What About Real Change? ; The #1 Reason to be on Twitter

Selfish Giving

Only 35% of adults said they would view a company more favorably if they donated to a cause. Companies tweet their solidarity with George Floyd protests, but can they contribute to real change ? I have to be honest with you. I don't much feel like talking about corporate partnerships this week. After the events of the past eight days, it seems insignificant. What I want is to love and respect my country again. Years ago during a visit to the U.K. I visited the Tower of London.

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Newsletter: Cause Marketing vs Corporate Giving ??; Are Dollars Stores the Next Tobacco Companies? ; Newsjacking the New Aquaman Movie

Selfish Giving

As the above graph highlights, there's relatively little money in traditional corporate giving (aka philanthropy) as companies continue to give less and less. Second, the real money is in customers and employees - and not the company checkbook. When you focus on corporate giving you raise money from companies, but the impact is siloed. Are dollar stores the next tobacco companies ? 5,000 of fastest growing private companies in the United States.

Ep207: Aflac's Cause Marketing is Model for Companies That Seek Purpose with Profit

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. How Aflac is a great example of how traditional corporate giving can evolve to something much bigger when companies involve employees and customers. What Buffy would recommend to other companies that are interested in creating and growing a cause marketing program.

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

This company is growing sales by being spicy. ??This As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers!

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

This company is growing sales by being spicy. ??This As promised two weeks ago, this is a super-abbreviated version of my newsletter as I'm finishing up my summer vacation to England. It's been fun! But I'm looking forward to returning to regular programming next week. Cheers!

CauseTalk Radio Ep64: The Company that Cares the Most Wins Consumers’ Hearts

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Nic Covey , Vice President, Corporate Social Responsibility for Nielsen , about a new global study on consumer attitudes toward companies and social responsibility. . Nic discusses how consumers are expecting more from companies than ever before, and how the sentiment is shared worldwide by global citizens.

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Ep264: This Household Products Company is Cleaning Up with Cause Marketing

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. On the show, Megan, Mike and I discuss: Mike Esposito, O-Cedar. Tell us more about O-Cedar and your partnership with Habitat for Humanity? You played a big role with Habitat in the days immediately following Hurricane Harvey in Houston.

Newsletter: Virtual Sponsorship Conference ; Taco Bell's 'Live Más' ; Company Replaces Priceless Stolen Art with AR

Selfish Giving

Cause Content News on companies & nonprofits that are leveraging storytelling and content marketing to build an engaged & subscribable audience that can - over time - be monetized. I really admire Boston software company Cuseum for taking the initiative and using augmented reality to replace the paintings that were stolen from the Isabella Stewart Gardner Museum in the crime of the century. We're starting to make a little progress here.??With