Public Sector Marketing 2.0

APRIL 4, 2011

Seeing as how today is Monday, here is my second video, Lesson #2: “How to find free insight about a company based on LinkedIn profiles&# : Learn in 60 Seconds Tips Videos career company company analysis education free insight industry analysis insight learn in 60 seconds LinkedIn organizations profile research video Web 2.0 This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series.

Companies 126

Companies Objectives Industry Analysis 126

Fundraising Breakthroughs

AUGUST 28, 2013

Most prosecutors and judges believe that each sentence should be obligated to pay for support if the rhode island novelties company and wife, the limited liability company does not want to witness first-hand everything that goes on in their case. To the rhode island novelties company can appear fairly suspicious and cause considerable nervousness because they don''t know what is being said about them, their case, their assets, their responsibilities, etc.

Rhode Island 45

Rhode Island Companies Census Winter 45

Fundraising Coach

NOVEMBER 8, 2016

Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier.

Companies 72

Companies Develop Plan Workbook 72

Cause Related Marketing

JUNE 3, 2013

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop.

Companies 119

Companies Mission Utah Cause Marketing 119

Cause Related Marketing

JANUARY 30, 2012

Fortune magazine just published its annual “ 100 Best Companies to Work for ” list and I wondered, how many of these companies are also known for their cause marketing? Regular readers know that I have found a strong correlation between the Boston College Center for Corporate Citizenship 2011 CSR Index and whether or not the company was active in cause marketing. Cause marketing almost always faces the consumer, but a good number of companies on Fortune’s list are B2B.

Companies 134

Companies Work Best List 134

Social Marketing and Social Change

SEPTEMBER 24, 2014

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. Another perspective could be more cynical: are these companies trying to put a PR spin on what is already a losing cause for many of their products?

Companies 59

Companies Bundling Sales And Marketing Los Angeles 59

Cause Related Marketing

JULY 5, 2012

Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. In the past, I’ve been critical of cause marketing efforts that front-load all their promotional efforts.

Lead 180

Lead Leads Companies Cause Marketing 180

Cause Related Marketing

APRIL 2, 2013

This is awkward, but I have a bone to pick with Panera Bread Company, which along with its franchisees, operates 1,652 bakery-cafes under three different names. The company has a menu full of organic ingredients, including antibiotic-free chicken. The company just launched a new Facebook campaign called Food Chain Reaction that will donate up to 500,000 bowls of their black bean soup to the hungry through Feeding America. Panera is a company that truly walks its talk.

Companies 119

Companies St. Louis Turkey Poster 119

Social Marketing and Social Change

SEPTEMBER 24, 2014

From The Wall Street Journal , “Under the voluntary agreement…the companies said they would market and distribute their drinks in a way that should help steer consumers to smaller portions and zero- or low-calorie drinks. AdAge reports that the companies would also put special emphasis on communities where there is less access to lower-calorie beverages.

Bundling 40

Bundling Companies Sales And Marketing Los Angeles 40

Selfish Giving

OCTOBER 16, 2018

In the report’s foreword, written by the legendary Carol Cone , she says: “Today, companies are expected to embrace a purpose beyond profits, as they move from marketing at consumers to mattering to people. A company with purpose is no longer the exception but the expectation. Exploring what purpose means to your company, your brand and your stakeholders is the next chapter in today’s purpose-saturated world.

Companies 68

Companies Psychographic Texas Florida 68

Non Profit Marketing 360

AUGUST 2, 2011

Yet, rather more quietly behind the overall market indexes most of us pay attention to, stocks for nursing-home companies and their service providers have taken a real hit over the last week. If they see reason to sell off elder-care stocks now for what they see coming in 6-8 months, they will create a self-fulfilling prophecy: The stocks will lose value and care companies will struggle to pay bills.

Aging 116

Aging Companies United States Trigger 116

Fundraising Report Card

JUNE 19, 2018

The post 3 Tools Our For Profit Company Uses That Your Nonprofit Should Too Pt. Let’s discuss apps, tools and other resources you could (and should) be using at your development shop to save time and reduce inefficiencies. 2 appeared first on Fundraising Report Card. Culture

Cards 40

Cards Companies Resources Report 40

Non Profit Marketing 360

FEBRUARY 9, 2012

Christopher Davenport is the founder of 501 Videos , a company that makes videos exclusively for nonprofit clients. So then I changed my company over to 501 Videos. His experience includes years in Hollywood working on commercial films and, later, making documentaries. His website is home to Movie Mondays, a weekly series of short films featuring fundraising professionals in action.

Video 116

Video Companies Search Engine Television 116

Cause Related Marketing

JANUARY 23, 2012

Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. But in this exclusive interview on the topic with the cause marketing blog, Jaime Eschette, the company’s long-time public relations manager told me that with the company’s current cause marketing effort… called A Pair for a Foot… the company returns to its watery heritage.

Trade Show 142

Trade Show Colorado Companies Philanthropy 142

Cause Related Marketing

NOVEMBER 1, 2011

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? I’ve counted as cause marketers companies whose subsidiaries do cause marketing. If you feel like I’ve mislabeled any company herein, please let me know. 14 Hershey Company 74.06

Companies 153

Companies Texas Cause Marketing North America 153

iMarketSmart

OCTOBER 19, 2017

Podcast engagement fundraising podcast fundraising consultant job description fundraising expert non profit fundraising companies professional fundraisers for nonprofits professional fundraising companies what does a fundraising consultant doOn today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories.

Consulting 109

Consulting Directory Google Companies 109

Selfish Giving

NOVEMBER 15, 2016

Show Notes Leesa Sleep Sapira Sleep One Company Tackles Homelessness: One Mattress at a Time Mark Horvath & InvisiblePeople.tvNever Miss a Show - Sign Up for Email Updates. Today on CauseTalk Radio , Megan and I talk to David Wolfe , Co-Founder and CEO of Leesa Sleep , a certified B-Corp that donates one mattress to a shelter for every ten it sells. To date, they've donated 9,000 mattresses and are proudly pioneering a way for people to give back while they sleep!

Companies 83

Companies Radio Donations Email 83

Selfish Giving

MARCH 20, 2013

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask!

Companies 87

Companies Massachusetts Non-profit Distribution 87

iMarketSmart

SEPTEMBER 23, 2016

Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink?

Companies 100

Companies Trust Raising Money Mission 100

Selfish Giving

APRIL 10, 2013

To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. Cradles to Crayons collects these items from community organizations and companies. This post has a companion post at Razoo’s Inspiring Generosity blog: Dollars for Doers: The Money Nonprofits Don’t Want?

Raising Money 82

Raising Money Companies Money Distribution 82

Selfish Giving

OCTOBER 7, 2020

Bicycle company offers reparations pricing for black customers. ?? We had so much fun at the Learning Club last week! We talked about personal branding and social impact career growth. 40+ people joined us. I especially want to thank our special guest, Lisa Anastasi from the USO.

Club 52

Club Price Pricing USA 52

Selfish Giving

DECEMBER 13, 2016

Today on CauseTalk Radio , Megan and I talk to Beth Bellanti , Program Manager of Vodka For Dog People, one of the philanthropic arms of Tito's Handmade Vodka , about their vision to help better the lives of pets and their families far and wide. They see a future in which dogs won’t need rescuing at all! Never Miss a Show - Sign Up for Email Updates. On the show, Megan, Beth and I discuss: Beth Bellanti Pander, Tito's Handmade Vodka.

Austin 52

Austin Companies Radio Sales 52

Selfish Giving

JULY 4, 2017

The background of the study and why Cone asked respondents to share what issues they wanted companies to stand up for. The universal expectation among consumers that companies balance profit with purpose. What were the hottest issues that consumers want companies to stand up for? How consumers - especially Millennials - are researching companies to confirm they are following through on social commitments.

Studies 57

Studies Companies Radio Associations 57

Selfish Giving

OCTOBER 8, 2018

This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!

Raising Money 54

Raising Money Nepal Companies Corporate 54

Cause Related Marketing

SEPTEMBER 24, 2012

And those 100 charities are much better at working with big companies than small ones, where Groupon and LivingSocial and, presumably, Cause Rocket will live. Do what I did after learning about Cause Rocket. Take the palm of your right hand and put it 2 inches (about 5 centimeters) above and to the northeast of your right eyebrow. Then with a gentle push, pop yourself right there on the head. At the same time utter the word. “d’oh!”

Companies 124

Companies Sales And Marketing Cause Marketing Cards 124

Selfish Giving

MAY 23, 2018

The big news this week is that I'm at the Engage for Good Conference in Chicago Wednesday and Thursday. For cause marketing geeks like me #EFG2018 is like dying and going to heaven! It's that much fun! Are you at the conference too? Or are you in Chicago (even for the day!)? I would love to meet you. I look like this guy >>> That's me throwing down some wisdom at last year's conference. Super serious, right? ??You You can meet me one of two ways. Text me at 617-68-4JOEW.

Companies 40

Companies San Francisco Chicago UK 40

Nonprofit Marketing Blog

JUNE 7, 2012

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. Is your organization working with other nonprofits, advocates and companies to make the biggest change you can?

Companies 55

Companies Nike Virginia Environment 55

Cause Related Marketing

MAY 31, 2012

And, while we're on the topic, could any company ever be morally upright enough to make donations to a good cause via cause marketing? If sugar and low fiber is the hangup with Share Your Breakfast, what about a company that actually makes low-fiber sugar, namely C&H? She’s really working up her dudgeon here… “The food industry is full of examples of companies saying one thing and doing another. We do want to believe in the goodness of companies.

Practices 119

Practices Companies Sales And Marketing Cause Marketing 119

Selfish Giving

NOVEMBER 5, 2013

Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. Any company that asks customers for donations, but isn’t dipping enough into their own coffers is asking for trouble.… McDonald’s has a public relations problem.

Companies 87

Companies Charity Custom Customer 87

Cause Related Marketing

FEBRUARY 12, 2008

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to.

Promotion 100

Promotion Product North Carolina Companies 100

Cause Related Marketing

SEPTEMBER 3, 2009

In it I profile how a fast-growing company and a innovative charity connected five years ago in a way that has greatly benefited both parties. Faithful readers:The following is from my periodic column in the business weekly, the Salt Lake Enterprise. Warm regards,PaulSince its founding a little more than five years ago, Ragnar Events LLC, which produces the super-sized Ragnar Relay Series, has.

Companies 100

Companies Faith Cause Marketing Charity 100

Blue Sky Collaborative

OCTOBER 7, 2009

If you're considering an online fundraising website for your viral fundraising campaign, walkathon, or any athon, you should avoid software vendors that take your donations before disbursing the funds to your organization. If you already have a merchant account and.

Software 104

Software Companies Vendor Online Fundraising 104

Selfish Giving

DECEMBER 4, 2019

She has separated the questions into two groups: Company questions and Charity questions. The Charity questions Karen answers include: Our charity was asked to be the beneficiary of a company’s charitable sales promotion, but we’ve never engaged in a cause marketing campaign before. Our charity was approached by a start-up company that wants to conduct a cause marketing campaign to benefit our organization. 25+ companies that gave back on GivingTuesday.

Arizona 40

Arizona Detroit Malawi Pizza 40

Selfish Giving

OCTOBER 3, 2018

What companies wish nonprofits knew about partnerships. Interested in companies that want to promote the vote? Drinkers who accumulate three cans that form a whole fish can snap a picture, hashtag it #FishforaFish and SweetWater Brewing Company will stock a stream with a rainbow trout. Companies expect your nonprofit to spread the word on your website and via social media. An alternative to companies giving back that brings about real change.

Dallas 40

Dallas Maryland Baltimore Philadelphia 40

Selfish Giving

SEPTEMBER 18, 2019

I would argue that an even more pressing challenge is developing something that raises money from both individuals AND companies. ??Wouldn't Why some companies prefer "secret sustainability." I need to be brief this week as I'm busy teaching at the New Strategies Program at the McDonough School of Business at Georgetown University. The attendees are my guinea pigs as I'm testing a new presentation called Future Proof Your Nonprofit with Audience-Centric Fundraising.

Guinea 43

Guinea Candy Seattle Amazon 43

Blue Sky Collaborative

OCTOBER 1, 2009

The Association of Fundraising Professionals mandates that its members abide by an extensive code of ethical principles and standards [link] These guidelines were adopted in 1964 and have been updated many times since then. AFP is a good organization that.

Ethics 100

Ethics Software Associations Association 100

Nonprofit Marketing Blog

AUGUST 6, 2011

One of the classic mistakes we make when we try to interest companies in supporting our cause - or in joining forces in cause marketing - is to focus on what we want from the company. We forget we must make a case for what we can do for the company. My colleague Kate Olsen recently posted on her blog advice for companies on selling cause programs internally. Figure out the top business and philanthropic agendas of the company, and show how your ideas speak to them.

Companies 63

Companies ROI Proposal Case Study 63

Selfish Giving

OCTOBER 17, 2018

Cause marketing "Mom" Carol Cone discusses how companies are changing the way we weather natural disasters. This clothing company's sales are up 11 percent. Watch as more companies evolve into the "c-store" of their category. Major companies are the new art patrons. How companies can take the lead on saving the planet. I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings.

Sales And Marketing 40

Sales And Marketing Nike Podcast Companies 40

Selfish Giving

MARCH 21, 2017

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. How Aflac is a great example of how traditional corporate giving can evolve to something much bigger when companies involve employees and customers. What Buffy would recommend to other companies that are interested in creating and growing a cause marketing program.

Cancer 48

Cancer Peer-to-peer Social Media Radio 48

Selfish Giving

AUGUST 29, 2013

Today on CauseTalk Radio , Megan and I talk to Nic Covey , Vice President, Corporate Social Responsibility for Nielsen , about a new global study on consumer attitudes toward companies and social responsibility. . Nic discusses how consumers are expecting more from companies than ever before, and how the sentiment is shared worldwide by global citizens.

Radio 71

Radio Attitudes Global Companies 71

Selfish Giving

JANUARY 9, 2019

As the above graph highlights, there's relatively little money in traditional corporate giving (aka philanthropy) as companies continue to give less and less. Second, the real money is in customers and employees - and not the company checkbook. When you focus on corporate giving you raise money from companies, but the impact is siloed. Are dollar stores the next tobacco companies ? 5,000 of fastest growing private companies in the United States.

Funnel 46

Funnel Jacksonville United States Companies 46

Selfish Giving

MAY 8, 2018

Today on CauseTalk Radio , Megan and I talk to Mike Esposito , Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity's Home is the Key cause marketing initiative that's now in its second year. On the show, Megan, Mike and I discuss: Mike Esposito, O-Cedar. Tell us more about O-Cedar and your partnership with Habitat for Humanity? You played a big role with Habitat in the days immediately following Hurricane Harvey in Houston.

Houston 46

Houston Product Radio Companies 46

Selfish Giving

JULY 25, 2018

Their new report High Expectations: Corporate Partnership Decision-Makers Research Results is full of myth-busting stats on what companies are REALLY looking for in a nonprofit partnership. Myth #1: There is only person you should target Myth #2: Companies limit themselves to just one partner Myth #3: Companies choose partners at set times BUST THESE 3 MYTHS! And, yup, the badges are sponsored by companies. What about a company that makes farm storage buildings?

Arkansas 48

Arkansas Louisiana Indianapolis Oklahoma 48