Cause Related Marketing

JUNE 3, 2013

Those who were true believers in this company’s cause were considered idea leaders and influenced how other employees viewed their work,” said John Bingham, the lead author of the study and a professor of organizational leadership and strategy at BYU Marriott School of Management, but like yours truly, a alumnus of the University of Utah. “If That means nonprofit causes, but also companies like Whole Foods, Patagonia, and the Body Shop.

Companies 43

Companies Mission Utah Paper 43

Wild Woman Fundraising

JUNE 1, 2012

“Everyone is a Media Company” -Tom Foremski circa 2010. “Everyone is a Media Company, but no one is very good at it” -Tom Foremski circa 2011. “Everyone is a Media Company, but no one is very good at it, therefore newspapers should teach people how to be journalists as a replacement for lost revenue that they used to have before people stopped buying newspapers.” In it, he details how every company and nonprofit is a media company.

Companies 47

Companies Commercial Income Media 47

Selfish Giving

JUNE 6, 2017

Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents.

Mexico 21

Mexico China Chocolate Candy 21

Nonprofit Marketing Blog

JUNE 7, 2012

BBMG has a new guide out for cause-conscious companies. It’s called Disrupt & Delight and it outlines five principles that reflect the best work of socially responsible companies like Nike, Patagonia and Unilever. Is your organization working with other nonprofits, advocates and companies to make the biggest change you can?

Companies 24

Companies Nike Virginia Global 24

Fundraising Coach

NOVEMBER 8, 2016

Perhaps you already have a list of companies that could donate to your organization. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of them to present your case. Remember that the decision maker might not be the person who has the most visibility in the company. For companies that have a single decision maker, your job might be a bit easier.

Business 13

Business Philanthropy Workbook Companies 13

Selfish Giving

NOVEMBER 5, 2013

Compare that to the one percent of pre-tax profits that generous companies donate to good causes. Company donations only cover ten to twenty percent of houses’ operating costs. There are so many lessons here for companies. McDonald’s has a public relations problem.

Companies 46

Companies Custom Customer Social 46

Public Sector Marketing 2.0

APRIL 4, 2011

This weekend I decided to set myself an initial output objective surrounding my new “ Learn in 60 seconds &# video series. It is as follows: “Produce one new “Learn in 60 seconds&# video every Monday morning for the next 2 months&#.

Linkedin 11

Linkedin Free Education Tips 11

Cause Related Marketing

JANUARY 23, 2012

Teva, the footwear company, started out making sandals for Colorado River Guides. But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today.

Colorado 34

Colorado Marketing Companies Trade Show 34

Nonprofit Marketing Blog

MARCH 25, 2011

A new study featured in PR News from the Society for New Communications Research finds that companies have nothing on the 200 biggest charities when it comes to social media adoption: • Charities’ adoption of blogging outpaces both the Fortune 500 and the Inc.

Search Engine 27

Search Engine Companies ROI Charity 27

Selfish Giving

MAY 2, 2017

Other companies Tony's is working with to eradicate child slavery. Today on CauseTalk Radio , Megan and I talk to Peter Zandee , U. Sales Manager, Tony's Chocolonely , about their efforts to fight child slavery in the chocolate industry in West Africa.

Chocolate 20

Chocolate Industry Radio Africa 20

Cause Related Marketing

FEBRUARY 12, 2008

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to.

North Carolina 30

North Carolina Promotion Companies Product 30

Selfish Giving

APRIL 11, 2017

In their 14 years of support, the company has raised more than $4.5 Today on CauseTalk Radio , Megan and I talk to Scott Goldberg , President of Bankers Life , a national life and health insurance brand, about their work with the Alzheimer's Association.

Association 16

Association Associations Radio Raising Money 16

Selfish Giving

AUGUST 16, 2016

Today on CauseTalk Radio , Megan and I talk to Lisa Lewis , Director of Marketing at Formation Data Systems (FDS) , a startup storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need! What can other B2B companies learn from it?

Trade Show 21

Trade Show Trade Radio Youtube 21

Selfish Giving

MARCH 20, 2013

It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. But that shouldn’t stop you from asking because, well, you just never know until you ask!

Practices 28

Practices Massachusetts Non-profit Distribution 28

Cause Related Marketing

NOVEMBER 1, 2011

On October 18 2011 I wrote a post about the Boston College Center for Corporate Citizenship 2011 CSR Index and how by my reckoning six of the top ten and 33 of the 50 companies listed did at least some cause marketing. What companies make up the the "six" of the top ten and "33" of the 50? I’ve counted as cause marketers companies whose subsidiaries do cause marketing. If you feel like I’ve mislabeled any company herein, please let me know. 14 Hershey Company 74.06

Marketing 33

Marketing North America Companies List 33

iMarketSmart

SEPTEMBER 23, 2016

Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink?

Jobs 43

Jobs Plan Nonprofit Trust 43

Nonprofit Marketing Blog

SEPTEMBER 21, 2012

In the last of this week’s three-part series on research into consumer attitudes toward cause-related marketing, I want to focus on the increasing number of cause-related marketing campaigns that are designed to let consumers actively choose which charities a company supports. And when can consumer choice hurt or help a company? When the company chooses among charities, the fact there is more than one cause doesn’t matter much to the consumer.

Candy 16

Candy North Carolina Forum Companies 16

Nonprofit Marketing Blog

AUGUST 6, 2011

One of the classic mistakes we make when we try to interest companies in supporting our cause - or in joining forces in cause marketing - is to focus on what we want from the company. We forget we must make a case for what we can do for the company. My colleague Kate Olsen recently posted on her blog advice for companies on selling cause programs internally. Figure out the top business and philanthropic agendas of the company, and show how your ideas speak to them.

ROI 16

ROI Companies Case Study Proposal 16

Selfish Giving

MARCH 21, 2017

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart , Senior Manager, Cause Marketing for Aflac , on the company's Duckprints campaign to fight childhood cancer. What Buffy would recommend to other companies that are interested in creating and growing a cause marketing program.

Marketing 10

Marketing Cancer Peer-to-peer Social Media 10

Selfish Giving

APRIL 10, 2013

To learn more about Dollars for Doers - company grants that reward employee volunteering with cash for nonprofits – I knew I had to speak to a nonprofit that worked with a lot of volunteers. Cradles to Crayons collects these items from community organizations and companies.

Boston 17

Boston Distribution Raising Money Aging 17

Selfish Giving

NOVEMBER 15, 2016

Show Notes Leesa Sleep Sapira Sleep One Company Tackles Homelessness: One Mattress at a Time Mark Horvath & InvisiblePeople.tvNever Miss a Show - Sign Up for Email Updates.

Radio 12

Radio Donations Email May 12

Selfish Giving

JUNE 27, 2012

These chapters are a great addition to the conversation around cause as companies are looking for more step by step advice to get started and to stay on course with good works. There’s a great new book out for cause and corporate marketers: Good Works!

Forum 18

Forum Tools Sales And Marketing Corporate 18

Selfish Giving

APRIL 26, 2013

On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits.

Forum 18

Forum Podcast Conference China 18

Wild Woman Fundraising

FEBRUARY 7, 2011

So, quite often, I get emails like the one below, from kids wet behind the ears, just following orders, trying to get the word out about their event/product/company and wanting me to blog/tweet/endorse the product in some fashion. announced the third annual *Big Important Event* presented by *Big Stupid Company* on date.

Advertisement 16

Advertisement Advertising Cause Marketing Jan 16

Cause Related Marketing

JULY 29, 2013

People and companies will give of their time or money once to a cause because they think it''s the smart thing to do. cause marketing strategy cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Last Monday, July 22, 2013, March of Dimes released the annual results of its campaign with Kmart. now in its thirtieth year.

Cause Marketing 70

Cause Marketing Relationship March Forum 70

Cause Related Marketing

MAY 31, 2013

The online company generated $54 million for 22,000 charities, the most of any company on the list. It is vital for companies to understand the unique, market-level nuances to effectively participate in the CSR interchange. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing

Survey 43

Survey Cause Marketing Global Chicago 43

Selfish Giving

SEPTEMBER 19, 2013

Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don’t will face their own disaster in public relations and loss of consumer confidence and trust.

Boston 10

Boston Podcast Colorado Firm 10

iMarketSmart

OCTOBER 14, 2016

And, who am I to decide how they should engage with me and my company? Fundraising Major Giving Planned Giving charity blog donor cultivation donor migration plan Facebook facebook company page facebook likes major gift marketing software marketsmart nonprofit marketing tips nonprofit marketing tools planned giving tool social media marketingI haven’t been much of a fan of Facebook for my business. I simply prefer LinkedIn.

Facebook 33

Facebook Tips Donors Charity 33

Cause Related Marketing

MAY 31, 2012

And, while we're on the topic, could any company ever be morally upright enough to make donations to a good cause via cause marketing? If sugar and low fiber is the hangup with Share Your Breakfast, what about a company that actually makes low-fiber sugar, namely C&H? She’s really working up her dudgeon here… “The food industry is full of examples of companies saying one thing and doing another. We do want to believe in the goodness of companies.

Club 9

Club Marketing Activities Sales And Marketing 9

Wild Woman Fundraising

APRIL 10, 2012

I got the idea for this post from Fast Company. The more work companies squeeze out of people in unpaid overtime, the fewer new employees they have to hire. Work Your Proper Hours! Why is staying late equivocated to working hard?

Work 61

Work France UK Trade 61

Cause Related Marketing

MARCH 25, 2013

In its April 2013 issue, Fast Company reviews the numbers at the alpha crowdfunding site Kickstarter and they’re crazy: 86 million unique visitors, 2.2 Fast Company says that in 2012, 82 percent of the projects used video to tell their story. Shehinx used Kickstarter to launch the company. Shethinx Kickstarter AFRI-pads crowdfunding BOGO Cause marketing BOGO Cause Marketing National Endowment for the Arts Fast Company Buy One Give One

Marketing 46

Marketing Uganda Cause Marketing April 46

Wild Woman Fundraising

APRIL 24, 2012

They occasionally work with Canadian and American companies to help people get hired, but primarily they help people figure out where they want their career to go. Our demographic piece is important to us as a company. Fire the Assholes, and the company culture will change.

How To 61

How To Attitudes Not For Profit Demographics 61

Wild Woman Fundraising

APRIL 17, 2012

You could be SAVING THE COMPANY. Want a big list of which big conglomerates own which organic food companies? organic-companies-owned-by-conglomerates to print and bring with you on your way to the grocery store. Or a person from their company on your board? That’s why companies should be falling over themselves to give to you. one out of six consumers will stop buying a product altogether if they discover that they don’t like the parent company.”

Corporate 44

Corporate Brazil Sales And Marketing China 44

Selfish Giving

SEPTEMBER 25, 2013

I’ve been a fan of the Rainforest Alliance since their famous “Follow the Frog” video in 2012. This year they’re back with another video. It’s not as good as last year’s, but it’s still fun and spot-on.

Cause Marketing 10

Cause Marketing Australia Green Spot 10

Cause Related Marketing

JUNE 19, 2013

They also advise companies not to make their cause marketing universal. In the early days of cause marketing, which was dominated by consumer packaged goods (CPG) promotions at retail, stores would give preferred placement to CPG companies that ponied up cash donations to preferred charities. cause marketing statistics Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies Cause Marketing Research cause marketing

Cause Marketing 46

Cause Marketing Price Pricing Sales And Marketing 46

Cause Related Marketing

MAY 28, 2010

Tags: American Express Jerry Welsh Whole Foods Noodles and Company Jamba Juice Icon Campaigns

Feb 56

Feb Philanthropy Cause Marketing Communications 56

Cause Related Marketing

MAY 20, 2013

You should habitually spend time in the company of your constituents gauging what’s meaningful to them about your cause, your sponsors, and your cause marketing. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Aristotle wrote, “We are what we repeatedly do. Excellence, then, is not an act but a habit.” Of course, that’s true.

Cause Marketing 44

Cause Marketing Bundling Trends Channel 44

Cause Related Marketing

JULY 19, 2013

Few companies or nonprofits… in Japan or anywhere else… are likely to survive if they don’t practice some version of kaizen. Meals Per Hour describes how Toyota dispatched a couple of efficiency experts to teach the Toyota Production System, the company’s own version of kaizen to the Metro branch of the New York Food Bank serving the Rockaways. When translated into English, the Japanese word Kaizen is typically rendered as “continuous improvement.”

Cause Marketing 43

Cause Marketing New York Japan New York City 43

Cause Related Marketing

JUNE 14, 2013

cause marketing statistics Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Actual Cause Marketing Results Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada.

United States 43

United States Canada Cancer Cause Marketing 43

Cause Related Marketing

JUNE 5, 2013

Public cynicism about market sectors that have been broadly tarred isn’t just a problem for companies. cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing One of the old reliables in service journalism is the “How to Avoid a Timeshare Scam” story. I typed that phrase in Google and got 444,000 results.

Sales And Marketing 44

Sales And Marketing Cause Marketing Wikipedia Exchange 44