Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth. Ensure that the video is designed to advance priority goals, and is one of the best methods of doing so. Powerful videos require planning, lots and lots of planning.

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4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Kivi's Nonprofit Communications Blog

We Internet users have a voracious appetite for online video. Video is increasing in nearly every digital channel, from email to web pages to social networks. Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Joshua Clay.

Trending Sources

10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement! Start by taking some time to plan out an acknowledgement and celebration strategy for your online community members. How do you build loyalty among your online community? .

Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

J Campbell Social Marketing

Get rid of all the stereotypes that you have about these groups and start thinking of them as your online community. Key Influencers are directly influencing discussions on certain topics, and can often mobilize their loyal online communities to action with just a simple tweet or post.

How WE Do It! The Best Video Ever

Getting Attention

This video from Make It Work —a community making things better for hardworking women, men and families across the country—works wonders. We can laugh at the video, and ourselves.

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Explain (Video) Yourself

Social Media Bird Brain

Looking for a new way to reach out to your community? Consider an explainer video. As Eric Blattberg lays out in this Digiday article, explainer videos are hot.

#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’

Non Profit Marketing 360

We turned our attentions toward video outreach last December, and we begin this year’s posts with a story expressly about a business that turned an internal demonstration into a massive video campaign. First and foremost: don’t plan your strategy about making a viral video.

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Submit Your Video Today: DoGooder Nonprofit Video Awards—Deadline Feb. 29

Getting Attention

Is your organization telling a great story via video? If so, enter your video today in the 6th Annual DoGooder Nonprofit Video Awards, presented by See3 Communications and You Tube. Now is your chance to get your nonprofit video featured on the YouTube homepage, receive prizes provided by Cisco and more. But there’s more… “ The DoGooder Nonprofit Video Awards enable nonprofits to learn about new techniques in making nonprofit videos.

10 Ways to Celebrate Nonprofit Online Community Members Using Social Media

J Campbell Social Marketing

Today I am hosting the #Commbuild Twitter chat and the topic is creative ways to celebrate online community members. Here are 10 ideas and ways to celebrate, acknowledge and reward your online community members for being there for you and for being awesome!

The Top 4 Tips for Nonprofit Video Projects

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The author readies for a video shoot. The strategy was "to provide an engaging, revelatory, and inspirational look at Daniels Scholar graduates so as to inform and inspire high school students, employers, and communities on the opportunities offered by the scholarship program and the qualities exemplified by Daniels Scholars." Check out these five tips for nonprofit video. The difference between film and video is art.

Turn Your Year-End Campaign Into Year-Round Success [Video]

Kivi's Nonprofit Communications Blog

Let me explain… (Can’t see the video? As I mentioned in the video, the Creating a 12-Month Community Engagement and Fundraising Plan training program gives you three options to choose from.

Engaging Your Library Community Through Storytelling and Social Media

J Campbell Social Marketing

Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing. This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video.

Interview With Alex Brown On "Non Glory" A Video Series

Diva Marketing Blog

We met in the "blogosphere" in 2009 when he was managing one of the first and most innovative online communities for Wharton. He was able to combined his marketing talents and social media skills to build an amazing horse advocay community. I don't watch slaughter videos online.

The Rabbit Hole and Community Engagement

Kivi's Nonprofit Communications Blog

When it came time to develop a new agency video, we asked Lisa if she’d give a testimonial in the video. Beth Ann Spiegel.

Using Video During A Solicitation

A Small Change

Video is an incredible tool and can be used to tell a compelling story in a very short time. In today’s world of technology and new media we too often look at video as the answer to all of our problems. If you need to fundraise with a compelling message, create a video. If you need to train your volunteers, create a video. Want more traffic on your website, create a video. The “create a video” mantra is all too popular today.

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5 fabulous video tips - and videos - from YouTubers

Nonprofit Marketing Blog

In 2007, YouTube stars, the Vlogbrothers aka Hank and John Green, started an initiative called Project for Awesome, calling for YouTube users across the world to “take over YouTube” by creating videos that promote their favorite charities and causes.

Using Facebook as Your Page [Video]

Kivi's Nonprofit Communications Blog

How-to’s are a big part of that so today we are starting a three-part series of video tutorials on using Facebook Pages by our Community Engagement Manager, Kristina. Today’s video is how to use Facebook as your Page as opposed to your personal profile.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Here’s a sneak peek of what we’ll be covering in this article: Facebook Videos. Facebook Videos. Videos are a great way to show your followers tangible evidence of their support. Native videos (i.e., Upload a photo or video. Guest blog by Adam Weinger.

5 Stories Nonprofits Should Be Telling On Social Media

J Campbell Social Marketing

By starting a Pinterest board called Carolyn’s Corner , they can document their President & CEO’s travels, work and inspiration and share it with their online community. Which influential community members have been moved by your work?

#VIDEO: Freelance Producers Wanted for Brooklyn Independent Television. Stipend Offered.

Non Profit Marketing 360

Brooklyn Independent Television (a division of the Community Media initiative of BRIC Arts | Media | Bklyn ), makes TV programs for and about Brooklyn, NYC, covering news, arts, culture, sports, health, business, and what’s happening in Brooklyn’s diverse neighborhoods.

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan. Can’t see the video?

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. Even short videos can be emotionally charged.

Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

J Campbell Social Marketing

Simultaneously, the viewer can manipulate the video to view education in Ghana from the point of view of one of the students. RYOT and the Huffington Post have partnered to create unique, immersive virtual reality videos for nonprofits around the world. Guest blog by H. James, MBA.

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How do you tell your nonprofit’s story in 8 easy steps?

Wild Woman Fundraising

To support nonprofits and libraries in growing their digital storytelling skills, TechSoup sponsors a yearly digital storytelling challenge combining instruction and community resources into a hands-on media making project. Step 7: Click the green produce video button!

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10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

If you use Gmail or if you comment on YouTube videos, you have already created a Google+ personal account. Google+ has fantastic, useful features for nonprofits including Hangouts and Communities. . How your nonprofit can use Google+ features, like Communities and Hangouts.

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12 digital fundraising trends for 2012 #1 Truly Personalised Video Thanking

Giving in a Digital World

First-off, something that I started to see fundraisers doing last year but which I think we will see a whole lot more of in the future: Truly Personalised Video Thanking. As an illustration of what I mean by this, take a look at the video above about charity: water’s 5th Anniversary donor thanking initiative, which has to be the gold standard in the art of digital thanking. The creation of these 250 short personalised videos clearly involved a lot of effort.

The 5 Best Nonprofit Digital Stories from TechSoup’s Storymakers Contest

Kivi's Nonprofit Communications Blog

But what remains constant underneath all the change in this digital age is the steady pulse of community storytelling. “‘Free Running in Baltimore’ was created in Wide Angle Youth Media’s Mentoring Video Project Program. Alexandra Ale Bezdikian.

A Great Nonprofit Annual Report in a Fabulous Infographic

Kivi's Nonprofit Communications Blog

Our board of directors concluded that it was time to share with our supporters the amazing impact they’ve had in our community. The purpose of the annual report was to demonstrate that our supporters have made a real impact in our community and we have been good stewards of their gifts.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

It has to do with our basic yearning for our communities to grow strong, and our earth to be healthy. Collaboration Cultivating donors Culture clash Fundraising Social Entrepreneur Video Game Web 2.0

Stuck on how to make a video? The experts weigh in.

Nonprofit Marketing Blog

The folks over at YouTube just sent me a free e-guide on video. The Guide walks you through how to create effective videos on a shoestring - and how to use YouTube for Good to engage your community.

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You manage to inspire someone with a tweet, a story, a Facebook post, an email or a great video. This message is crystal clear on their website, in all their videos and throughout all of their communications.

Julia’s Nonprofit Social Media Checklist

J Campbell Social Marketing

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Are you posting a good mix of links, photos, videos and text? Do you thank your community members when they share, comment, like and retweet?

3 Engagement Crushing Mistakes Nonprofits Are Making On Social Media – And What To Do Instead

J Campbell Social Marketing

They were worried they couldn’t get the latest updates from friends and family members, but also they lost their major source of news, information, and community. Marketing Nonprofits Social Media Social media engagement social media mistakes video blog

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2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

In his latest guest post for us on PR for nonprofits, Peter Panepento explains how the culture of your organization is much more important to your work than coming up with a clever video. Guest Bloggers Media Relations VideoPeter Panepento.

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Going from Gotcha Videos to Aha Videos

A. Fine Blog

The video was uploaded, went viral, and you know the rest. I watched the video in astonishment. Then I saw the list of other videos about East Ramapo’s school board on YouTube. But it took this absolutely abhorrent video to get them fired.

How to quickly identify popular hashtags for a specific event

Public Sector Marketing 2.0

Ever since the early days of Twitter hashtag use, major events had organic hashtag communities form around them (essentially back channel discussions). Tutorial Videos finding a hashtag hashtag

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#SocialNetworks: Videos Demonstrate The Power Of Video For Nonprofits

Non Profit Marketing 360

Perhaps making a series of videos for your organization seems a bit too daunting. And what better way to appreciate the impact of video outreach than to watch a couple of videos that explore the impact nonprofits like yours have made with such outreach? The participants of a panel presented their recent successes on ROI thanks to social media generally and thanks to video outreach specifically.

One Fundamental Thing Nonprofits Need To Know About Social Media

J Campbell Social Marketing

Nonprofits Social Media Strategy Amy Sample Ward Association Mavens nonprofit social media NTEN social media strategy video interview

#SOCIALNETORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year

Non Profit Marketing 360

Click to go to the report Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? But how much time do you want to put into keeping up with those outlets?

#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

And a press release from CBS on 29 March announced the addition of The National Fish and Wildlife Foundation , Waterkeeper Alliance , Forest Stewardship Council , Enterprise Community Partners , and Volunteers of America into the partnership.

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