Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

However, having worked a s a management consultant (specializing in the digital channel) with nearly every federal department, I’m convinced the Canadian Digital Service (CDS) is a legitimate major milestone. What exactly is the Canadian Digital Service?

How NOT to write a letter to your supporter community


Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. Dear University of Maryland community: In late 2006, the University of Maryland publicly launched the $1 billion Great Expectations campaign.

Trending Sources

10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

Sure there are shady online services where you can purchase thousands of Facebook fans and Twitter followers. Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement! Will you have a specific budget for celebrating community members?

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Will the way an arts organization approaches its communications work vary significantly from a social service agency? Engaging our community to keep people inspired by and active in our work. “Engaging our community” is the #1 nonprofit communications goal overall.

Designing for Community Change


Pilloton founded Project H Design , a non-profit design firm where they apply the design process to catalyze communities and public education from within. In short, Poilloton and the Project H team “design solutions that empower communities and build collective creative capital.&#

10 Ways to Celebrate Nonprofit Online Community Members Using Social Media

J Campbell Social Marketing

Today I am hosting the #Commbuild Twitter chat and the topic is creative ways to celebrate online community members. There are special online services where you can purchase 10,000 followers on Twitter. Will you have a specific budget for celebrating community members?

Service Design for Social Marketers: A Webinar

Social Marketing and Social Change

Jennifer Kasten (Vice President, JBS International ) and I will be discussing ideas and applications of service design in the first iSMA webinar next Tuesday, July 23rd, at 6:30 AM and again at 12 noon EDT.

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

Our friends at Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering, and a whole lot more time acting. Does this sound familiar? "Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own."

Is your community suffering from an attack of a charity ideology?

Fundraising Coach

He describes the basic tenets are: Charities should be run on an ethos of self-sacrificial, voluntary service This focuses more on people being self-sacrificial, or "committed to the mission," than on what the charities' outcomes really are.

Is your community suffering from an attack of a charity ideology?

Fundraising Coach

He describes the basic tenets are: Charities should be run on an ethos of self-sacrificial, voluntary service This focuses more on people being self-sacrificial, or "committed to the mission," than on what the charities' outcomes really are.

The Rabbit Hole and Community Engagement

Kivi's Nonprofit Communications Blog

Family #1: One of our most beloved and engaged service recipients who helped out at the walk every year passed away this past January. She agreed, and spoke very sincerely about how she wishes more families could benefit from our services. Beth Ann Spiegel.

More Than A Fundraising Dating Service

The Agitator

We anticipate being able to share some early findings with you, other Agitator readers and the nonprofit community by mid-September. With her usual style, grace and sense of humor Margaret Battistelli Gardner, the Editor-in-Chief of Fundraising Success helpfully added to the growing chorus of concern over donor commitment and donor relationship management. Margaret correctly notes “That lazy, ineffectual approach of talking at donors is so over that we need a new word for how over it is.“

Improving Arthritis Outcomes in Communities

Social Marketing and Social Change

Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives. Service-Dominant marketing Logic (S-D Logic) marks a shift from this 'marketing-to' approach to a 'marketing-with' perspective (Lusch, 2007).

Big Data hits Nonprofits! POW!

Wild Woman Fundraising

You’re working for a social services nonprofit. If you’re working at a community foundation, you might consider putting together something like this for your state, combining 2010 census data and google maps to show areas of greatest need.

Health Care Social Media Review #14: Health Literacy Gems and Treasures


A recent Harris Interactive study found that patients want more access to Web-based health services. Carrot/Stick is a phone-based service that utilizes family and social support to empower smokers to quit. photo by Robin M. Ashford. We are all patients.

Media 84

5 Steps to Finding the Ideal Email Service Provider

Fundraising 123

Have you ever felt trapped by your email provider—dissatisfied with the features and/or service but daunted by figuring out how and where to move? Skip to the 5 Steps Why do you need an email service provider? Our community of readers is our lifeline; sharing back with us their nonprofit marketing wants and needs plus advice for us to share with their peers. There are probably 5,000 ESPs out there, many of which market their services with the exact same language.

#Development: Postal Service Rates To Rise on 27 January

Non Profit Marketing 360

The US Postal Service (USPS) has been on hard times over the last 5-7 years due to the overwhelming presence of email, social networks, and e-fax services. Be that as it may, be prepared for upticks to many of the services. Forever stamps still good after the 27th.

Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

Sure, there are services where you can purchase fans and followers – but what value does that provide? Focus on the fans and followers you want, not the ones that are just filler, and you will see your online community grow and thrive!

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns.

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Can Social Marketing Revitalize Communities?

Social Marketing and Social Change

These neighborhoods are described as ones in which improved educational and developmental, commercial, recreational, physical and social assets are sustained by local leadership and lead to improved well-being and community quality-of-life. The idea of using social marketing to change neighborhoods and communities may seem absurd to people who believe that social marketing is ONLY about behavior change (or worse yet, using social media).

Making It Work – Nonprofits and Pro Bono Creative

Getting Attention

Welcome back to guest blogger, Susie Bowie, Communications Manager at the Community Foundation of Sarasota County … There’s an unexpected stranger standing at the intersection between nonprofit organizations and creative agencies offering “free” website, advertising or marketing services.

Work 61

#SOCIALNETWORKS: A Social Platform Primed For The Environmental Community

Non Profit Marketing 360

Of course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible. The heavy hitters of social networking (Facebook, Twitter, Instagram…) can serve that purpose.

#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers

Non Profit Marketing 360

Perhaps the most famous statement of internet privacy from 'The New Yorker' (1993). Online privacy has been a notable concern for many citizens almost since the inception of the internet, and certainly we have often discussed the issue on our blog over the years.

More Mailbag: How do you tell a story about a community foundation?

Nonprofit Marketing Blog

We are a community foundation operating in a low wealth area. We have steered away from the “donor service&# model and towards simply building endowments. We want to build endowments to support every area of charitable work in our community. Suppose they are big on community pride. Think of your community as the hero of your story - not your endowment or your foundation. I also read the words, “Building a charitable foundation for our community.&#

Tourists, Travelers, and Snowbirds: Empowering Community Leaders to Navigate Broadband

Kivi's Nonprofit Communications Blog

Unfortunately, traditional advertising for the service has been prohibitively expensive. My goal for @BrdsNBz was to use Twitter as a cost-effective way to direct new potential users to the service. And, we weren’t getting more texts to the BrdsNBz service.

Remapping Food and Activity in Communities

Social Marketing and Social Change

Where do people find healthy foods and places to be physically active in their neighborhoods and communities? If you follow the latest methodology, you would use GIS to plot all of the food service establishments, grocery and convenience stores and recognizable activity centers (such as Boys & Girls Clubs, YW/MCAs, fitness centers, parks, etc.).

#TECH: Google Now Designing Glasses And Giving Us A New ‘Play’ Service

Non Profit Marketing 360

The good people at Google have been busy releasing new aspects of their services that are meant to augment our muti-media experiences. The first, Google Play, will likely seem pretty familiar to anyone using a cloud-based media service like iCloud or Amazon Prime.

5 Key Social Media Takeaways – National Conference on Volunteering and Service (#NCVS)

Getting Attention

That’s one reason I attended last week’s 2010 National Conference on Volunteering and Service (NCVS). Twitter’s Jack Dorsey got laughs when he recommended not following panelists’ advice – instead trust and listen to your community. I want to welcome guest blogger Colleen Farrell.

Reflection: National Conference on Service & Volunteering

Fundraising Breakthroughs

Tags: community service ncvs national service

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

The latter’s service offers Google+ users opportunity to ‘+1′ the shops, restaurants, sites, services… they like, and ? Building the Facebook network.

#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

Steve and Dado's 4 Phases of developing a Social-Media Strategy. Integrating social media among your peers and within the overall strategy of your charity or nonprofit is not simply a matter of establishing a Facebook presence and hoping for the best.

Grants to Community Programs Financing Services Benefitting Those in Need

Seeking Grant Money Today

Deadline: April 30, 2009 Entries Invited for Wachovia NEXT Awards for Opportunity Finance The aim of the Wachovia NEXT Awards for Opportunity Finance is to propel Community Development Financial Institutions to a higher level of growth, success, and sustainability. Opportunity Finance programs provide capital and financial services that benefit low-income and -wealth people, helping them to build homes, schools, small businesses, and community facilities.

About Interim Executive Director Services

Nonprofit Consultant Blog

Before proceeding with the shut-down, I held private interviews with all stakeholders, including funders, clients, board members, and others in the community, as well as other nonprofit leaders who had gone through bankruptcies. services interim CEO Nonprofit executive director consulting

#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?

Non Profit Marketing 360

The blackout is meant, in part, to call attention to the powers SOPA offers internet service providers (ISPs) and media corporations to shut down sites they believe are dealing with copyrighted material. Could SOPA chill free speech?

Here are 2 ways to get more donors now

Wild Woman Fundraising

The title of the interview is Finding Donors Through Community Outreach, and I talk about two ways that we did community outreach at two nonprofits that I used to work for. One, a community orchestra, and another, a domestic violence shelter.

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

Since I didn’t know a lot about various LGBTQ organizations, I pointed him to the now sadly defunct Planet Out (which now redirects to Gay.com ), where I thought he might be able to find more people in the community. A gay pride festival is not a community center.

A Community's Confidence in A Nonprofit Is the Ultimate Key to An Organization's Future

Seeking Grant Money Today

Organizations' leaders, in the very nature of their work, envision what could be better for the community, they imagine what could get done through the work of the agencies that they work for, and they imagine what could improve the world. In this economy we all, who work for nonprofits, have besides the normal challenges in the work to enable our organizations' missions, the additional burden of successfully fully funding our missions' programs, projects, services, and products.

Your Drive Thru Guide to Fundraising on Foursquare

Selfish Giving

I talk to more and more people every day who want to use Foursquare and other location-based services for fundraising and cause marketing. The reason the program worked is because Second Harvest already had a vibrant online community (which was further enhanced by the program).

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#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook.