Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

Develop personas for those people — and where are the best channels to reach them. Peter Panepento. Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007.

How NOT to write a letter to your supporter community

iMarketSmart

Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. Dear University of Maryland community: In late 2006, the University of Maryland publicly launched the $1 billion Great Expectations campaign.

Trending Sources

Do You Need to Hire A Development Director?

Wild Woman Fundraising

Then you need to hire a Director of Development. Not a Development Coordinator. Not a Development Associate. A Development Director. This is one of the most corrupt and confusing parts of nonprofit work, when a nonprofit only has a development manager, a development associate or development officer, and not a development director. For example, when I was a development associate at a previous nonprofit, I was writing and sending mailings.

9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Kivi's Nonprofit Communications Blog

On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of their charitable donations each year to one favorite charity. Don’t forget to interact with your community.

Power of Community Involvement

A Small Change

We are all looking for the secret sauce in reaching out to our communities whether it is the perfect language in your next solicitation letter or the call to action at your next gala. Sort of a development version of “if you build it they will come.”. Unless you have a great referrals program and your board members and friend do a really good job of introducing you to the community it is hard to just meet new major donors.

Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

Developing community and statewide initiatives to combat obesity has been described “as American as second helpings of apple pie” ( Levitz & McKay, 2013 ). I believe that these community and state efforts need better marketing of weight management.

The Folk Dance of Nonprofit Organizational Development

Fundraising Coach

The Folk Dance of Nonprofit Organizational Development. Most beginning nonprofits seem to expect this for their organizational development: the team that launches the organization will be the same team in 10 years. Highly developed pioneers can see their benefit.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? The post #DEVELOPMENT: How Much Cash Is Required To Land A Donation? What does it cost?

CPA 11

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

Our friends at Enterprise Community Partners (a nonprofit national leader in investment capital and development services for affordable housing and community revitalization) spent some time wondering, and a whole lot more time acting. Does this sound familiar? "Prior to 2008, we had no coordinated online plan. Online donations trickled in on their own."

#Development: Jumo And Good.is Join To Create Largest Nonprofit Network

Non Profit Marketing 360

We have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with Good.is Then follow their merger and development to see how their work can work for you and your organization.

Is your community suffering from an attack of a charity ideology?

Fundraising Coach

As Blue Frog's Mark Phillips said in a recent podcast, much of what is happening in the UK (and here in North America too) is due to nonprofit professionals not developing relationships with media and elected officials.

UK 34

Is your community suffering from an attack of a charity ideology?

Fundraising Coach

As Blue Frog's Mark Phillips said in a recent podcast, much of what is happening in the UK (and here in North America too) is due to nonprofit professionals not developing relationships with media and elected officials.

UK 34

The Rabbit Hole and Community Engagement

Kivi's Nonprofit Communications Blog

Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc of Atlantic County. When it came time to develop a new agency video, we asked Lisa if she’d give a testimonial in the video. Beth Ann Spiegel.

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Do you have too much to do? Want to go from this: To This? This is about utilizing Lean Manufacturing processes to get the fundraising tasks you need to do done in the shortest amount of time, always improving, and always looking for ways to do it more efficiently. Are you intrigued?

10 Shocking Scary Secrets of Working in Fundraising

Wild Woman Fundraising

Today I met a former Development Director at a networking meeting, he laid some knowledge on me about nonprofits which I found PARTICULARLY INTERESTING. The Development Director can raise a ton of money and the Executive Director can say, “I raised that money, goodbye.”

Work 52

Improving Arthritis Outcomes in Communities

Social Marketing and Social Change

#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

Steve and Dado's 4 Phases of developing a Social-Media Strategy. Toward the end of the beginning efforts, the authors stress the development of a pilot project or two that focuses as much on intra-organizational engagement as it does on outreach.

WordPress as a flexible development platform

DonorDigital

The tools available to web developers for building websites, web tools, apps, sitelets, widgets, etc. Develops Quickly: Through modifying some themes available, building the site in a dynamic fashion, and utilizing powerful third party tools, we are able to build out sites and applications quickly on the WordPress platform. It’s an Open Source project with a very active community of supporters and developers.

API 10

Building Community Online

A Small Change

It is important as you develop and grow your online community that you have an intentional culture. Create some kind of opportunity for your community to engage you online via a comment box, forum, or Facebook page. When you are creating an online community, you want to think about your audience this way too. Related posts: Question: Building Community Online Strategy: Capital Campaign Interview Online Fundraising is Hard Online Giving Thoughts.

Natural Helper Networks in Community Social Marketing Programs

Social Marketing and Social Change

This work was later transplanted to rural communities in North Carolina and spawned a number of church-based interventions in the 1980s aimed at serving black populations (Eng, Rhodes & Parker, 2009). Applying social marketing in the development of a volunteer program.

5 Steps to Consistent Communications (+ Instant Connection)

Getting Attention

That your organization serves your community in three ways, not just the one through which they got to know you. Developing a comprehensive, easy-to-use editorial and visual identity style guide (with examples) is the best tool I know to ensure consistency.

To-Die-For Nonprofit Communications Jobs

Getting Attention

Associate Director, Development Communications. Communications & Community Outreach Specialist Historic Ford Estates (Grosse Point, MI). Communications & Development Coordinator League of Michigan Bicyclists (Lansing, MI). Please post YOUR nonprofit marketing job here.

Jobs 96

Next? Nonprofit Communications Jobs

Getting Attention

Communications & Fund Development Manager Yakima Humane Society (Yakima, WA). Development and Marketing Coordinator Adopt A Classroom (Twin Cities, MN). Development and Outreach Manager Land Conservancy of San Luis Obispo County.

Jobs 90

#interview: Simone Joyaux, Nonprofit Consultant, Author, and Columnist

Non Profit Marketing 360

Simone Joyaux is an internationally recognized consultant to the nonprofit sector on fund development, board development, and strategic planning and management. She writes a column, “Unraveling Development,” for the Nonprofit Quarterly.

Can Social Marketing Revitalize Communities?

Social Marketing and Social Change

These neighborhoods are described as ones in which improved educational and developmental, commercial, recreational, physical and social assets are sustained by local leadership and lead to improved well-being and community quality-of-life. The idea of using social marketing to change neighborhoods and communities may seem absurd to people who believe that social marketing is ONLY about behavior change (or worse yet, using social media).

YOU! Nonprofit Communications Jobs

Getting Attention

Communications Manager Community Power Network (Washington, D.C.). Director of Development and Communications Muso (San Francisco, CA). Marketing and Development Coordinator YWCA San Diego County (San Diego, CA). Please post YOUR nonprofit marketing job here.

Jobs 102

5 Ways to Connect Despite Election Frenzy

Getting Attention

Show your people they can count on your organization (if they really can) to build the kind of country and community in which they want to live. Strategy message development Nonprofit Communications nonprofit marketing relevance rules

25 OMG Nonprofit Communications Jobs: Moving Up Monday

Getting Attention

Community Engagement & Communications Manager America SCORES (Boston, MA). Development & Communications Associate Lillian’s List of North Carolina (Raleigh, NC). Marketing & Development Associate Fort Mason Center (San Francisco, CA).

YOUR Next Nonprofit Marketing Job

Getting Attention

Digital Marketing Coordinator Communities Foundation of Texas (Dallas, TX). Marketing and Development Associate Hesperian Health Guides (Berkeley, CA). Social Media Community Specialist United States Holocaust Memorial Museum (Washington, D.C.).

Jobs 87

Part 2: How to Write an Appeal Letter 101

Wild Woman Fundraising

You can mention a recent event the community has heard about, related to your nonprofit mission, even if it doesn’t take place in your community. how to write your appeal letter. Did you read Part 1 of this series?

Bring Yourself to Work? James Porter Does

Getting Attention

Throughout my career, I have always worked on behalf of marginalized communities – immigrants, refugees, and most recently people affected by NTDs. Professional Development James Porter Nonprofit Communications nonprofit marketing personal is professional Race to See the End The End FundDo you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door?

Your Future! Great Nonprofit Marketing Jobs

Getting Attention

Communications Director Community Health Councils (Los Angeles, CA). Development & Communications Writer Cultural Data Project (Philadelphia, PA). Director of Development and Communications Center for Gender & Refugee Studies, UC Hastings College of the Law (San Francisco, CA).

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

The fundraising campaigns developed by the nonprofit do not make donors and prospects feel terrible and guilty. You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online.

Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

Understanding the Community (or Target Audiences). Relationship Manager / Market Researcher — Understands the community through constant listening and feedback loops, including regular surveying and active social media use. Developing Compelling Messages and Content.

Team 83

YOUR New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Communications Officer , Baltimore Community Foundation (Baltimore, MD). Digital Engagement Director, Graphic Design Coordinator , Marketing Director , Online Communications Coordinator and Web Developer , Iraq and Afghanistan Veterans of America—IAVA (New York, NY).

Jobs 91

Opportunity! Nonprofit Communications Jobs

Getting Attention

Business Development Manager Nonprofit Finance Fund (New York, NY). Communications & Marketing Coordinator Riverside Community Health Foundation (Riverside, CA). Director of Community Connections Presbyterian Villages of Michigan (Detroit, MI).

Jobs 93

#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). Difficult to say that social networks have already grown to be mature means of communication.

Your Next Nonprofit Marketing Job: Monday Matters

Getting Attention

Director of Business Development Change.org (Location flexible). Director of Development and Communications Proyecto Pastoral (Los Angeles, CA). E-Communications Web Developer The Salvation Army (Kansas City, MO). Marketing & Community Relations Specialist Shriners Hospitals For Children (Chicago, IL). Web Developer/Producer Golden Gate National Parks Conservancy (San Francisco, CA). Post YOUR open nonprofit marketing and communications positions here.

Your New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Marketing & Communications Manager and Development & Communications Assistant , Seabury Resources for Aging (Washington DC). Social Media & Community Fundraising Liaison , PETA (Oakland, CA). Kellogg Community Philanthropy Chair , Dorothy A.

Great Nonprofit Marketing Jobs

Getting Attention

Marketing Manager The Jewish Community Foundation of Greater Hartford. Please post YOUR nonprofit marketing job here. Associate Director of Media Relations American Rivers (Washington, D.C.). Communications And Campaigns Manager Waterkeepers Chesapeake. Takoma Park, MD).

Jobs 92