How Do You Define Community Engagement?

Kivi's Nonprofit Communications Blog

It’s the number one goal for nonprofit communications professionals: Community Engagement. But what does Community Engagement mean? That’s not exactly what we are after in our nonprofit communications world when we speak of community engagement.

6 Proven Community Engagement Asks

Kivi's Nonprofit Communications Blog

Today I am sharing sample “asks” or “appeals” that will work for community engagement. 6 Ways You Can Ask Your Community to Engage. The post 6 Proven Community Engagement Asks appeared first on Kivi's Nonprofit Communications Blog. An engagement ask is simply another way, besides donating, that people can confirm that they share your values and want to participate in your good work.

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Designing for Community Change


Pilloton founded Project H Design , a non-profit design firm where they apply the design process to catalyze communities and public education from within. In short, Poilloton and the Project H team “design solutions that empower communities and build collective creative capital.&# What if public health wasn’t just the responsibility of public health folks but resonated and took root in our communities?

Design 201

6 MORE Proven Community Engagement Asks

Kivi's Nonprofit Communications Blog

Last week I shared some ways you can ask your community to show their support that don’t involve donating. Today, I am back – along with our favorite fake organization – The Center for Wayward Squirrels – to show you six more ways to make a community engagement ask. 6 MORE Ways You Can Ask Your Community to Engage. The post 6 MORE Proven Community Engagement Asks appeared first on Kivi's Nonprofit Communications Blog.

How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19

J Campbell Social Marketing

These are your community members, your donors, the people who make your work possible. The post How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19 appeared first on marketing for the modern nonprofit. I’ve been thinking about you. I want you to be safe. You ARE social distancing, right? Just checking. Many of you have reached out asking me what to do RIGHT NOW. What to post on social media? Should we even post?

10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement! Start by taking some time to plan out an acknowledgement and celebration strategy for your online community members. Instead of always thinking about the information we want to relay and making all marketing campaigns about us and our agenda, why not make it about our online community? Will you have a specific budget for celebrating community members?

Sailing Through September: Communicating to Divided Communities and Video Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: September 3: Marketing Bequests: How to Ask for That Final Gift with Tom Ahern. 90-Minute Webinar] Tom shares secrets from around the world on how to tactfully ask for bequests from your current donors.

It takes a community to effectively spread evidence-based COVID-19 messaging

Public Sector Marketing 2.0

To better illustrate this, I performed a quick data pull and community visualization using social network analysis techniques of nearly 12,ooo tweets mentioning @OttawaHealth or @OttawaSante over the course of 4 weeks (June 17-July 7, 2020). As seen in the slide I created below, there are nearly 7,000 unique users interacting with the Ottawa Health account from a variety of closely-knit communities.

Power of Community Involvement

A Small Change

We are all looking for the secret sauce in reaching out to our communities whether it is the perfect language in your next solicitation letter or the call to action at your next gala. Unless you have a great referrals program and your board members and friend do a really good job of introducing you to the community it is hard to just meet new major donors. I have been amazed at the value of engaging and being connected in your community.

Authenticity and Building an Online Community [PODCAST]

J Campbell Social Marketing

In this episode , we discuss: Social media is about being your authentic self and building your community. **The The goal for getting on social media (from a marketing standpoint) is to create a dynamic, engaged community of people. Social media marketing is using online tools to build a community and engage with your people where they are.” – @JuliaCSocial. “It

To Community or Not to Community?

Social Media Bird Brain

Tags: small nonprofits Philanthropy Red Cross social media Online Communities

10 Ways to Celebrate Nonprofit Online Community Members Using Social Media

J Campbell Social Marketing

Today I am hosting the #Commbuild Twitter chat and the topic is creative ways to celebrate online community members. Here are 10 ideas and ways to celebrate, acknowledge and reward your online community members for being there for you and for being awesome! Start by taking some time to plan out an acknowledgement and celebration strategy for your online community members: 1) Shift your focus. Will you have a specific budget for celebrating community members?

Community Nonprofits, Communicate Like the Experts You Are!

Kivi's Nonprofit Communications Blog

When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts. The national groups are. Why would anyone listen to us about this issue, when we just serve this little corner of the world?” ” While national groups may have easier access to national data or trends, it doesn’t mean that people trust them more, or what to hear from them rather than you.

Building Community Online

A Small Change

It is important as you develop and grow your online community that you have an intentional culture. Create some kind of opportunity for your community to engage you online via a comment box, forum, or Facebook page. When you are creating an online community, you want to think about your audience this way too. Related posts: Question: Building Community Online Strategy: Capital Campaign Interview Online Fundraising is Hard Online Giving Thoughts.

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Engaging our community to keep people inspired by and active in our work. “Engaging our community” is the #1 nonprofit communications goal overall. Over 70% of nonprofits working in Other Public Benefit Research or Advocacy; Environment and Animals; and Human Services, Housing, Food, and Jobs said community engagement was a high or essential priority for 2017 (left side of the graph).

Engaging Your Nonprofit Community Through Storytelling & Social Media

J Campbell Social Marketing

Engaging Your Nonprofit Community Through Storytelling & Social Media from Julia Campbell – J Campbell Social Marketing. The post Engaging Your Nonprofit Community Through Storytelling & Social Media appeared first on JCSM. Here are the slides from my presentation this morning to the People’s United Nonprofit Consortium on the topic of nonprofit storytelling and social media. Enjoy!

#SOCIALNETWORKS: A Social Platform Primed For The Environmental Community

Non Profit Marketing 360

Advocacy Cause Marketing Civics Climate Change Community Environment Fundraising Greening Marketing Media Review Nonprofit Politics Public Media relationships Reviews Social Media Technology advocacy communication Copenhagen OneClimate OneWorld Online Communities Social network Social networking serviceOf course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible.

Join an Interactive Community?

A Small Change

Who would get excited about all of us together starting an online community where we promote each other’s online fundraising? Here are a couple of ideas that I’m thinking we could offer if together we decided to create this community. Ok, so I’m getting excited about a new idea. Would you be willing to commit to comment and vote for each other to win/raise money for your organization? Online fundraising can be really hard especially when you’re first getting started.

#HOWTO: Setup A (Free) Magazine For Your Community

Non Profit Marketing 360

Blogs Cause Marketing Communications Community Dashboards eNewsletter How-to Marketing Media Review Nonprofit Public Media Public Relations Resource Reviews Site Administration Social Media Software Review Technology Charitable organization communication Facebook Google Non-profit organization Nonprofit organization Online Communities Pinterest Social network TwitterWe introduced

Question: Building Community

A Small Change

How many of you view fundraising as community building? Do you partner with your donors to provide them opportunities to engage their friends and community in your cause? There are more and more opportunities through social media to engage our donor communities and I’m curious if you’ve had a chance to do just that? Have you built annual giving programs that allow your donors to have conversations with you about what their money is doing?

“Open Community” and Nonprofit Marketing

Kivi's Nonprofit Communications Blog

I’m taking part in the virtual book tour that Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. Kivi: What the heck is an “Open Community?”. Your Open Community is your people who are bonded by what your organization represents and who care enough to talk to each other (hopefully about you!) Kivi: How does Open Community tie into nonprofit marketing and communications?

The Rabbit Hole and Community Engagement

Kivi's Nonprofit Communications Blog

Beth Ann Spiegel. In this guest post, Beth Ann Spiegel shares a great example of what can happen when you really listen to your supporters and get to know your target audiences better. ~Kivi. Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc of Atlantic County. As nonprofit marketers, we can all probably relate to the situation Alice finds herself in during the first two chapters of Alice in Wonderland.

#SocialNetwork: Senior Living Communities See ROI On Social Media

Non Profit Marketing 360

The folks at Glynn Devins Marketing have shared a keynote address that traces a case study they did with a local (Kansas) retirement community demonstrating the success of a drive on Facebook to increase ‘Likes’ and to offer donations as ever more people share their contact with that retirement community. Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand.

ROI 100

Nonprofit Fundraising: 5 Ways to Expand Community Engagement

Ann Green

Rather than focusing on just revenue, your nonprofit organization should be focusing on building relationships with your donors and expanding your engagement with your community. . Bring your nonprofit’s fundraising success to new heights by focusing on these 5 ways to expand community engagement: Donor Communication. Community Events. Community Drives. Think of pursuing your mission and engaging your community as twin sides of the same core goal.

Can Social Marketing Revitalize Communities?

Social Marketing and Social Change

These neighborhoods are described as ones in which improved educational and developmental, commercial, recreational, physical and social assets are sustained by local leadership and lead to improved well-being and community quality-of-life. The idea of using social marketing to change neighborhoods and communities may seem absurd to people who believe that social marketing is ONLY about behavior change (or worse yet, using social media).

A resource for community organizers

Get Fully Funded

If you’re trying to organization and mobilize people to get things done in your community, I’ve got a couple of resources for you. Here are two documents from the Center for Community Change. . “Funding Community Organizing: Social Change Through Civic Participation&#. “Untapped: How Community Organizers Can Develop and Deepen Relationships with Major Donors and Raise Big Money&#.

Bring Your Experience to Your Community (Case Study: Curtis Institute)

Getting Attention

Historically, the school has done a great job opening itself up to the community (and building a strong base of support) via frequent free or low-charge concerts at Curtis and other cultural venues throughout the city. Recently, in response to the Knight Foundation’s Random Acts of Culture program, Curtis students have been bringing their music to the community—performing in parks, Ikea, Starbucks, Barnes & Noble and other venues.

#ENVIRO: Spring Is The Time To Build Rain Barrels & Community Gardens

Non Profit Marketing 360

A community garden in Montreal, Canada (Photo credit: Wikipedia). But with spring comes new buds, rebirth, baseball, and the opportunity to establish that community garden that you and your neighbors have been talking about all winter. The University of Missouri Extension Program has released one of the best guides we have ever seen about getting your community garden out of the dreams of you and your neighbors and getting it into the ground for everyone to enjoy.

Spring 116

How to Maintain a Healthy Email List and Re-Engage Your Community

Kivi's Nonprofit Communications Blog

Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. The post How to Maintain a Healthy Email List and Re-Engage Your Community appeared first on Kivi's Nonprofit Communications Blog. Maintaining a healthy email list is essential to running an effective email marketing or fundraising program.

List 135

Fourth of July - Peachtree "Community" Road Race

Diva Marketing Blog

It’s a community experience where generations of family and friends often walk together to celebrate life. The brand can create a framework but it is the community who builds community. In the wee hours of the morning traffic challenged Peachtree Street in Buckhead (Atlanta) experiences a few quiet hours before the mad rush hour/s begin. But not on the Fourth of July.

July 78

Tourists, Travelers, and Snowbirds: Empowering Community Leaders to Navigate Broadband

Kivi's Nonprofit Communications Blog

I met Elizabeth Hundley Finley, the development and communications manager for the Adolescent Pregnancy Prevention Campaign of North Carolina , a couple of weeks ago at an AFP workshop I presented. She told me the story of how she recently changed her Twitter handle and her approach to how she used Twitter and I was so impressed with her deft maneuvering that I asked Elizabeth to share her story with you. Guest Post by Elizabeth Hundley Finle y.

Community First, Monetize Later

The Agitator

If you go in looking to engage, interact and build up a community of people who are interested in your mission/brand, then down the road you have a better chance of successfully running a fundraising campaign.” How will you help your community? What are the guidelines for your community manager? That’s the mantra recommended by social media strategist and blogger Ephraim Gopin in his recent Fundraising Success article, Attention!

Engaging Your Library Community Through Storytelling and Social Media

J Campbell Social Marketing

Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support and engage communities. The post Engaging Your Library Community Through Storytelling and Social Media appeared first on JCSM.

Community Leadership and Serving Your Nonprofit Mission

Social Media Bird Brain

Last week my time was completely eaten up by a event for a small nonprofit I volunteer for, which was why there was no new post. The event came together like a couple of rain-swollen rivers at a confluence. I was in charge of printed materials and signage and when I’ve done this stuff in the past, I generally have a few weeks to get it all together. This time, I pretty much got my marching

3 Things Your Community Foundation Should Communicate Now

Mission Minded

Recent articles in the New York Times and Fast Company about the excesses of some Donor Advised Funds point to a likely new reality for community foundations: that when a more reform-minded Congress is next seated, new rules will likely be put in place that will dramatically change the landscape for community foundations. The post 3 Things Your Community Foundation Should Communicate Now appeared first on Mission Minded.

Engaging your community is made easier with new marketing integrations


In the nonprofit event world, email communication is still king in driving interest to your fundraising events, ticket sales and registrations, or getting supporters excited about supporting your cause. Marketing CrowdRise Updates

#INTERVIEW with Lori Jacobwith, Communications & Fundraising Coach, & Founder of the Ignited Online Fundraising Community

Non Profit Marketing 360

She founded the Ignited Online Fundraising Community and is author of the forthcoming book, Withism’s from Lori: Boldness, Clarity and Wisdom for Fundraising Professionals Making a Difference. NPM360: I’m particularly interested in your online fundraising community. Through a monthly webinar, an e-newsletter that I share with that community, or some email exchanges, they get support, they get listened to, they get new tips and tools.

9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Kivi's Nonprofit Communications Blog

On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of their charitable donations each year to one favorite charity. One of the ways you become their favorite is by providing your community with great content that they keep coming back for. Here are some tips for creating a well-balanced diet of great content your community looks forward to: 1.

Apps for Democracy “Community Edition”

Public Sector Marketing 2.0

crowd sourcing initiative that I always use in my presentations, has just launched a new initiative called Apps for Democracy “Community Edition&#. Citizens get to submit their community improvement ideas in real-time and vote using this insights portal. Apps For Democracy Community Edition from Peter Corbett on Vimeo.

Do You GET the Flyswatter Community?

Social Media Bird Brain

Cover of The Fly [Blu-ray]When I was in high-tech I was a technical writer/editor, project manager and (often) software tester. Because of this background, I have a habit of thinking that the place to start with stakeholder engagement is with education. If I just do the right job of educating the stakeholders on the challenges,they'll be better prepared to support the team's efforts. When I.

Blending Marketing and Fundraising into Community Engagement Teams

Kivi's Nonprofit Communications Blog

Layla Fry, director of communications for Southwest Key Programs , emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book. Many people mistakenly think the book is about social media, but it’s actually much more about this idea of breaking down the silos in our organizations and working toward community engagement.

Team 183

Improving Arthritis Outcomes in Communities

Social Marketing and Social Change

[Guest Post] Correctly setting up your nonprofit's Google+ Community

Fundraising Coach

A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." In communities, everyone sees each others posts and comments, giving much more opportunity for people to build stronger connections. When I invited him to do a primer on Communities for Google+, he ended up writing a much longer post! You can read the full post at Google+ for Your Nonprofit Marketing Mix: Profile, Page, & Community. Community.