Trending Sources

Is Community Engagement or Awareness Essential? Depends on Your Mission.

Kivi's Nonprofit Communications Blog

Will the way an arts organization approaches its communications work vary significantly from a social service agency? Engaging our community to keep people inspired by and active in our work. “Engaging our community” is the #1 nonprofit communications goal overall.

Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

J Campbell Social Marketing

Get rid of all the stereotypes that you have about these groups and start thinking of them as your online community. Key Influencers are directly influencing discussions on certain topics, and can often mobilize their loyal online communities to action with just a simple tweet or post.

Designing for Community Change

SocialButterfly

Pilloton founded Project H Design , a non-profit design firm where they apply the design process to catalyze communities and public education from within. However, the picture in Bertie County is becoming more vibrant thanks to Pilloton and others working to change the system--the environment.

Why do people at work treat me this way?

Wild Woman Fundraising

I’ve seen all of these responses and more, when I go in to work at nonprofits. What are you giving up to work at a nonprofit? And what would you be giving up to work at a corporation? Now more and more people yearn for work that is in itself “meaningful.”

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How NOT to write a letter to your supporter community

iMarketSmart

Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. Dear University of Maryland community: In late 2006, the University of Maryland publicly launched the $1 billion Great Expectations campaign.

9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Kivi's Nonprofit Communications Blog

On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of their charitable donations each year to one favorite charity. Don’t forget to interact with your community.

Why the #IceBucketChallenge works

Nonprofit Marketing Blog

This provides a common experience and goal, which helps build momentum and community. Are your social networks full of friends being doused in icy water? You’ve witnessed the #IceBucketChallenge.

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7 Year-End Fundraising Practices That Work All Year

Fundraising Coach

A favorite year-end tactic, storytelling brings your nonprofit’s work to life. Hone in on a particular person or community that was helped by your organization. The photo should be high-quality, and it should feature the person being helped or show the impact of your nonprofit’s work.

Do you have people from the community you help on your board?

Wild Woman Fundraising

” One thing we know about addressing community problems and making long term change is that those who will have to live with the solution have to be a part of putting it into place. ” Anecdote: When I was living in Indonesia, I was working with the poorest in Jakarta’s slums.

Blending Marketing and Fundraising into Community Engagement Teams

Kivi's Nonprofit Communications Blog

Layla Fry, director of communications for Southwest Key Programs , emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book.

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Why Social Fundraising Works

Nonprofit Marketing Blog

So, why does social fundraising work so well? Giving is how we relate and give back to our community and how we seek to improve the world for our fellow man. How does tapping into the power of relationships transform a simple ask into a more effective, inspiring call to action?

Spread the work around

Get Fully Funded

If you working on raising the money of your dreams, you should always be on the lookout for people who can help advance your cause. After all, you can’t do it yourself and many hands make light work. People don’t have to be Board members to serve on a committee for your organization, they just have to care about the work your nonprofit is doing, and be willing to give their time and talent. . Make sure they have the time and are willing to do some work.

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Stop Working So Hard: Integrate Your E-News and Social Media Strategies

Kivi's Nonprofit Communications Blog

If your nonprofit is still doing an e-newsletter over here and doing social media over there , as if they were two totally different projects, you are working way too hard.

Work Your Small (Case Study: Meals on Wheels)

Getting Attention

million marketing budget funding the work of three departments and 13 staff members. Now, just over two years later, I find myself at a much different organization— Meals on Wheels of Central Maryland—working in a much different way. Our volunteers, donors, and clients are linked in multiple ways—via family, business, and community. I am working hard to develop a low-budget marketing program that engages each audience segment.

Is your community suffering from an attack of a charity ideology?

Fundraising Coach

If you are paying attention to government actions and media reports, it is easy to see that nonprofit work is under consistent attack. Charities should concentrate on directly helping people - 'Stick to their knitting' Charities should just keep their heads down and do good work.

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Is your community suffering from an attack of a charity ideology?

Fundraising Coach

If you are paying attention to government actions and media reports, it is easy to see that nonprofit work is under consistent attack. Charities should concentrate on directly helping people - 'Stick to their knitting' Charities should just keep their heads down and do good work.

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Are you a wage slave at your nonprofit? Take this quiz!

Wild Woman Fundraising

Do you have an at-will employment contract or do you work in an at-will state? Are you asked to work longer and longer hours at your (salaried) job, with you having no say in it? Even if you work full time, do you have to use a credit card to buy clothes for your job or groceries?

Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

Developing community and statewide initiatives to combat obesity has been described “as American as second helpings of apple pie” ( Levitz & McKay, 2013 ). I believe that these community and state efforts need better marketing of weight management.

Digital Campaigns: What’s Working Now (2012 eNonprofit Benchmarks Study)

Getting Attention

Here’s a sneak peek at the key findings of the 2012 eNonprofit Benchmarks Study , co-authored by NTEN and M&R Strategic Services: Email is working well for advocacy campaigns.

How to Work With a Social Media Consultant

J Campbell Social Marketing

This situation may call for a social media consultant to help you build your online communities, create great content and manage your time effectively. Despite your best intentions and great ideas, perhaps you do not know how to begin to work with a consultant or what to expect.

Making It Work – Nonprofits and Pro Bono Creative

Getting Attention

Welcome back to guest blogger, Susie Bowie, Communications Manager at the Community Foundation of Sarasota County … There’s an unexpected stranger standing at the intersection between nonprofit organizations and creative agencies offering “free” website, advertising or marketing services.

Announcing the Fundraising Career Conference

Wild Woman Fundraising

This goal of this fundraising career conference is to educate fundraisers in how to research and pick good job opportunities and make a more functional work environment. 1pm PT (4pm ET) How to create better boundaries at work (Speaker TBD).

Your Print Nonprofit Annual Report Can Work Wonders (Case Study via Tom Ahern)

Getting Attention

The Rhode Island Foundation is one of America’s oldest community foundations (est. Welcome to our newest guest blogger, Tom Ahern. Tom is a leading expert on making donor communications more successful. He speaks internationally and has clients across North America.

Working with Bosses and Volunteers

Get Fully Funded

How to Work With Bosses and Volunteers to Raise More Money. I spoke to them about working with bosses and volunteers in fundraising, especially when you don’t like your boss or volunteer. I remember working as a Development Director and not liking my boss much.

The Rabbit Hole and Community Engagement

Kivi's Nonprofit Communications Blog

Since I began working as the communications associate for The Arc six years ago, my Alice in Wonderland dilemma has been our annual Step Up for The Arc Walk. Beth Ann Spiegel.

Moving up in your nonprofit: How does it work?

Wild Woman Fundraising

Do you ever have the sneaking suspicion that no matter how hard you work, you won’t advance? Women do not rise in these organizations because of deep misogyny, ingrained in the people they work with, and the very system around them.

Why “Facebook movies” work

Nonprofit Marketing Blog

Here’s what makes these videos work so well: They’re not focused on the organization. The idea of Mark Zuckerberg and company inviting us to celebrate this big milestone together underscores this feeling of community.

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6 tried and true truths about my work

Nonprofit Marketing Blog

Every time I find a message underperforming or a partnership flailing, it’s inevitably because the work being done does not resonate with the other party’s priorities, values and perspective. What champions, leaders or community members can express reach out on our behalf? I recently posted on five nonprofit marketing mistakes, and my friends over at Branded Out Loud added some more (check out their post here. ).

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Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

No matter where you post your videos, the ones that work best on Facebook are those that entertain, inform or educate on a particular topic. Getting results from Facebook ads is hard work. 8) Facebook at Work will come online. Thanks for this great infographic, ShortStack!

How Nonprofits Can Work With Connected Citizens

Fundraising 123

The report notes: It’s important to listen to and consult the crowd in our work. Here are his thoughts for us: Katya: In Connected Citizens, you examined 70 examples of how networks are being used to build better and more engaged communities. Networks are and will continue to be a fundamental part of how we engage in community change, and so we have to adapt to them, embrace the technology and play on the opportunities that they afford.

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work. It has to do with our basic yearning for our communities to grow strong, and our earth to be healthy.

How to Make a Stat Work in Marketing

Kivi's Nonprofit Communications Blog

While there is some criticism of the ads in the autism community , I think they do a good job of conveying how common autism is. Where have you seen statistics and other cold hard facts work in nonprofit marketing?

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

So what I’m trying to figure out with your presentation at the Next Level Fundraising Virtual Conference is what do we take for granted about our nonprofit work? Our goal is really to work with them to create an enabling environment for the nonprofit sector to really thrive in Ontario.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

In setting this goal and working to achieve it, greater disconnection was felt. Given the mixed results already discussed, we know research has also found that Facebook and social networking can help increase connectedness among certain communities–especially when it comes to our health.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

In setting this goal and working to achieve it, greater disconnection was felt. Given the mixed results already discussed, we know research has also found that Facebook and social networking can help increase connectedness among certain communities–especially when it comes to our health.

Storytelling Works: Capturing Success Stories and Sharing Them

Kivi's Nonprofit Communications Blog

This guest post by Allison Monnell demonstrates not only the power of storytelling in nonprofit communications, but just how beneficial it can be to your nonprofit when you integrate a culture of story sharing into your everyday work, as the Chemung ARC has done with its Stringer Success Stories.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

1) Pat Flynn – Convert Casual Readers Into A Thriving Community of Fans. If you have a small mailing list, reach out to your subscribers or your online community members one by one. What are you working on? With Jillian Vorce at #AOC2014.

Outside Magazine's 'Best Places to Work' and Cause Marketing

Cause Related Marketing

The electrons were barely dry on yesterday’s post about cause marketing and Fortune’s ‘100 Best Companies to Work For’ list when I got an email from a friend in the outdoor business. Indeed Outside magazine also publishes an annual list of the ’ 50 Best Places to Work.’

Moving up in your nonprofit: How does it work?

Wild Woman Fundraising

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How nonprofits can work with connected citizens

Nonprofit Marketing Blog

The report notes: *It’s important to listen to and consult the crowd in our work. *We Katya: In Connected Citizens, you examined 70 examples of how networks are being used to build better and more engaged communities. Networks are and will continue to be a fundamental part of how we engage in community change, and so we have to adapt to them, embrace the technology and play on the opportunities that they afford.