Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Last month on this blog, I challenged nonprofit communicators to stop approaching media relations like they did in 2007. Peter Panepento.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Yet many nonprofits are still approaching public relations like it’s 2007. Guest Bloggers Media Relations Nonprofit Communications

#HOWTO: Setup A (Free) Scoop.it Magazine For Your Community

Non Profit Marketing 360

and Pinterest earlier this week because we think these information-sharing sites offer a great platform for nonprofits and charities to share their own news as well as related images or stories in their sectors. We introduced Scoop.it

What the Nonprofit Annual Report Is, Why It Is Necessary, But More Importantly - How It Can Be Powerful In Increasing A Nonprofit's Fundraising, Volunteers, Public Relations, and Marketing Results

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In fact, it has tremendous potential to be a very powerful tool for the nonprofit to raise more money more frequently, clarify what your organization does for whom or what thereby helping to develop more interest in your organization in its community, and much more. The target audience of a nonprofit annual report should be viewed rather than as one entity or person but instead as a room of different people or different types of people as they relate to the nonprofit.

Big Bird Soars to Social Media Victory

Non Profit Marketing 360

Advocacy Case Study Communications Community Cross-Post National/International Nonprofit Politics Public Relations Social Media Tweets Twitter advocacy Big Bird case study communication Mitt Romney Muppet Public Broadcasting Service Public relations Sesame Workshop

SEO and PR - Working Together For You

Social Media Bird Brain

small nonprofits Facebook SEO Shift Communications Nonprofit Quarterly Google+ communities search results Public relations prThis is one of the best explanations of how to currently get higher up in Google search rankings. Why do you want to get higher up?

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#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

Both Kathuria and co-founder Don Akchin have consulting practices serving nonprofit clients – Kathuria principally in video production and community media, and Akchin in communications strategy and implementation. Related articles.

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#SocialNetworks: Prepped For A PR Disaster? You Better Be…

Non Profit Marketing 360

Often, the crisis is sparked by the public face of the party or the institution, but the real damage comes from the fact that the organization behind that face is not ready to contend with such contingencies. His forgetting is forgivable. His staff's lethargy to respond is not.

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#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

Moreover, some platforms shoot wide and far ( vis Facebook for everyone), while others target a specific subset of the social-media community ( vis Epernicus for the scientific community). Difficult to say that social networks have already grown to be mature means of communication.

#HOWTO: Establish Your Tumblr Account Preferences To Stay Organized

Non Profit Marketing 360

33 million blogs in 8 languages ? Where's yours? We have already presented videos on how to sign on to Tumblr and how to tweak the settings of your new blog ?

#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use

Non Profit Marketing 360

Instead, the Red Cross wants the public to hear some different perspectives on its work from different members of its staff. Related articles. Oprah Winfrey likes a book. It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye.

#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Non Profit Marketing 360

Related articles. We continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences.

#SocialNetworks: What Should You Expect From Your Online Outreach?

Non Profit Marketing 360

For nonprofits in particular, time – often given by volunteers or interns – is especially valuable, as these organizations want to leverage the good-will effort into new donors, rising contributions, and good work in the community.

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

Related articles. Building the Facebook network. Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February.

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#COMMUNICATIONS: In Outreach, Less Can Be More If You Avoid 3 Common Mistakes

Non Profit Marketing 360

Related articles. You won't be the first, but how to avoid a #Fail? With the still-growing panoply of social-networking platforms out there, one can easily feel overwhelmed with trying to keep up with all the hottest topics on the coolest sites.

#SOCIALNETWORKS: Sweat The Details, But Focus On The Big Picture

Non Profit Marketing 360

make up 20% of the community. Spectators, who focus on information consumption anywhere from a bit a week to hours a day and make up 70% of the online community. In cyberspace, no one need hear you scream.

#SocialNetworking: Facebook Updates Introduces “Timelines”

Non Profit Marketing 360

We wanted to offer our audience a few opportunities to walk through the new features, and we want also to follow public reactions to the changes. Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook. The changes were announced just as Google + wanted to open its services to everyone who wanted to subscribe, so clearly the two wanted to land some PR punches against each other.

#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Non Profit Marketing 360

Related articles. We continue our video series on setting up your nonprofit’s Tumblr blog account with a look at the two Dashboards within your account. We also explore the blog’s settings and what distinguishes them from your account’s preferences.

#COMMUNICATION: The Best Ways To Encourage Retweets Include…

Non Profit Marketing 360

And there’s nothing wrong with periodically throwing out some wildcards on topics at least somewhat related to your mission ? especially if those topics pertain to peer groups or communities who might do the same for you. Link to peers and to stories related to your enterprise.

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#MARKETING: Can Nonprofits Take Advantage Of Pinterest’s Open Platform?

Non Profit Marketing 360

We talked about Pinterest last week when we discussed the fact that the social-media platform has been opened to the public , who no longer need to wait for an invitation. Related articles.

#SOCIALMEDIA: How Young Is Too Old To Have Communications Expertise?

Non Profit Marketing 360

We would simply add that usage of X and understanding of X are two different, albeit related, issues that Catherine (and all young people?) Related articles. Would you hire any of these people for your social-media outreach?

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#Development: Jumo And Good.is Join To Create Largest Nonprofit Network

Non Profit Marketing 360

The union will bring together Jumo’s model of searching for and supporting projects by topics with Good.is’s focus on stories, data, and news about a myriad of projects near and dear to the ethically-driven, the socially-engaged, and the community-oriented.

#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google is the great behemoth of web searching and video hosting. Google.com is default homepage in millions of browsers and YouTube has inspired citizen journalists in war-torn Syria and video mashups of cute kittens in suburbia.

#GRANTS: WLR Automotive Group Looking To Give $25K Away In January

Non Profit Marketing 360

As a part of that celebration, and to give thanks back to the community who have supported the company, its owners have opened up nominations for charitable organizations and nonprofits to win grants of $5000 next January. Click to nominate an organization.

#HOWTO: Have A Film Screening As A Fundraising Opportunity

Non Profit Marketing 360

First, pick a movie relevant to your organization’s work and of interest to the community you want to draw to your organization. Related articles. We at MKCREATIVEmedia wish you a joyous, healthy, and prosperous New Year!

#SOCIALNETWORKS: LinkedIn’s Value As Networking Platform Far Bigger Than Mere Numbers

Non Profit Marketing 360

And as you develop your connections and networks, LinkedIn offers a cool way to make graphical what you can intuit in your list of connections (InMaps): LinkedIn’s small size relative to the 800-pound gorilla in the social media universe is precisely its strength. Related articles.

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

A Twitter Wall adds dynamism to even the smallest event. Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies.

#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Related articles. Click To Enlarge. Human beings are wired to pick up visual cues before we pick up textual ones. Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group.

#Social Networking: Netflix Losing Control of Social-Network Goodwill

Non Profit Marketing 360

Image via Wikipedia. This author is not a Netflix subscriber.

#COMMUNICATION: Is Your Nonprofit Staff Conversing With Both Audience & Each Other?

Non Profit Marketing 360

As social networks and social marketing have matured over the last two or three years, a debate continues as to how effective social media is to inspire action (be it making a purchase, donating to a cause, or risking one’s life in a revolution ).

#SOCIALNETWORKS: Unifying Your Strategy By Diversifying These 5 Key Points

Non Profit Marketing 360

Related articles. Advice Campaigns Cause Marketing Community Facebook Fundraising Geo-Location Marketing Nonprofit Public Media Public Relations Social Media Technology communication Kodiak Marketing and Advertising Non-profit organization Online Communities Social network Wal-Mart

#PUBLICPOLICY: Pressure Grows On Apple’s Supplier Foxconn

Non Profit Marketing 360

And then there’s Apple: perhaps the only company that can have a serious court case against its flagship product (the iPad in China ), a publicity firestorm and protests over its (suppliers’) treatment of workers, and can still surpass the $500 share price.

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#GRANTS: Nominations Open For Awards of $5000 From WLR Automotive

Non Profit Marketing 360

As a part of that celebration, and to give thanks back to the community who have supported the company, its owners have opened up nominations for charitable organizations and nonprofits to win grants of $5000 next January. Click here to nominate a nonprofit.

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#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits

Non Profit Marketing 360

The latest social network vying for our attention Alright, I admit that when I first heard about one of the newest social networks out there, Pheed, I was underwhelmed. Are we not overwhelmed with social networks as it is?

#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s Facebook Page?

Non Profit Marketing 360

Could these more concentrated communities really be worth the effort of building a presence on yet another social network? Related articles. Have you defined your organization’s niche? Our participation in online social networks seems well beyond the status of a ‘fad.’

#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction

Non Profit Marketing 360

has, on the surface, a strikingly similar mission: to provide a webspace to present ‘magazines’ of (hopefully) related materials based on a user’s interests and what information she or he has ‘curated’ for his or her site.

#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog

Non Profit Marketing 360

Our blog strives to cover about a dozen topics we believe relevant to the nonprofit and small-business communities we work with and work for. We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012.

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#SocialNetworks: Set Up & Take Advantage Of Google+

Non Profit Marketing 360

Setup takes seconds.

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#COMMUNICATIONS: Visualizing The Impact Of Social Media, Especially Email

Non Profit Marketing 360

Click To Enlarge. Human beings are wired to pick up visual cues even before we pick up textual ones. Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group.

#Communications: ‘Tis The Season For Making Lists & Prepping For 2012

Non Profit Marketing 360

In our last blog posting for 2011 we wanted to encourage some meaningful reminiscence over this past year and what it meant for the nonprofit world and to inspire some thinking about the possibilities for 2012.

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#SocialNetworks: Kony 2012 Covered The Night. Did It Jump The Shark?

Non Profit Marketing 360

So we’re kicking the night off by serving in our own communities and earning the right to be heard globally by acting locally. ” Frankly, those are some low-hanging fruit after all the self-congratulatory publicity of March. Youth cover some of the evening.

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#SM4NP: ROI Via Social Media May Be Elusive, But It’s Not Ephemeral

Non Profit Marketing 360

Finally, Social Customer Support Metrics encourage direct interaction with your community/customers via social media, usually in response to specific issues or concerns.

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#Communication: SOPA & PIPA Bills Are Dying, But Not Dead

Non Profit Marketing 360

Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Google, you likely noticed, ‘redacted’ its daily Google Doodle.

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