Getting to Know Social Marketing, Public Health and the Environment

Social Marketing and Social Change

USF’s conference has done more to advance social marketing than any other single effort I know,” said Philip Kotler, PhD , distinguished professor of international marketing at the Kellogg Graduate School of Management at Northwestern University, who coined the term “social marketing” in 1971.

Are you a wage slave at your nonprofit? Take this quiz!

Wild Woman Fundraising

Do you have a giant school or credit card debt you’re paying down right now? Aristotle made the statement “[a]ll paid jobs absorb and degrade the mind” As the Blue Scholars say, it’s a 501 Community Plantation! Are You a Wage Slave?

#GRANT: Dell Computers & Dell Foundation Offer Resources For Youth & Environment

Non Profit Marketing 360

To make a meaningful difference, companies must integrate the process into its business model, strategically align community involvement with business initiatives and avoid diluting efforts by consciously focusing on areas where the greatest impact can be made. The foundation’s reach is worldwide , and it’s focus is on education, scholarship, and the environment.

10 Simple Fundraising Ideas for Individuals

Fundraiser Ideas

Place a sign on the bin letting people know that not only are they helping the environment, but they’re helping a worthy cause too! Use social media, such as Facebook, Twitter and LinkedIn, to reach out and ask for donations from your virtual community of friends and colleagues. When people talk about fundraising, we often think of a group of people getting together and raising money for an organization.

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Let’s hear it for Asian Female Nonprofit Leaders!

Wild Woman Fundraising

Lisa Hasegawa, Executive Director, National Coalition for Asian Pacific American Community Development: Since 2000, Lisa Hasegawa has led National CAPACD’s efforts to be a powerful voice for the unique community development needs of Asian American and Pacific Islander (AAPI) communities.

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Part 1: What is an Appeal Letter?

Wild Woman Fundraising

Are you dealing with a person who is a Communitarian, who gives for the good of the community? They help environmental nonprofits all over the country do workplace giving, so in a way, they help get companies to give back to the environment.

Grants and Scholarships for U.S. Middle or High School After School Science or Environmental Clubs' Students

Seeking Grant Money Today

The competition is open to students in grades 6-12 who are either registered and home-schooled or enrolled in a public or accredited private school, and who are legal residents of the U.S. Teams of students can enter if they are part of an after school science or environmental club, but the challenge is not open to clubs outside of school. Each of the challenges will have sixteen winning entries — eight middle school and eight high school teams.

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

A success story came from Janeen Gingrich, interim chief executive officer at SHIFT NC , an organization that helps schools, healthcare providers, and other youth-serving agencies improve adolescent sexual health. The LGBTQ community is facing so much isolation right now,” she said.

Grants for Communities Innovating in Urban Forestry

Seeking Grant Money Today

To be eligible for a TD Green Streets grant, qualified municipalities must be a current Arbor Day Foundation Tree City USA-designated community within TD Bank''s United States footprint. Municipalities are encouraged to apply in partnership with community partners such as nonprofit organizations, schools, businesses, etc. Complete program information, list of eligible communities, and the online application are available at the TD Green Streets Web site."

Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

J Campbell Social Marketing

Shown at its annual gala, then posted on YouTube360, Beginning takes viewers on an intimate, 360 tour of one of PoP’s schools in Ghana. The narrator tells viewers about PoP’s mission, which is building schools and creating educational opportunities in Ghana, Guatemala, Laos, and Nicaragua.

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Grants and Scholarships for Middle and High School Students' Environmental Programs Benefiting Their Community

Seeking Grant Money Today

Lexus and Scholastic Announce Launch of Environmental Challenge Education Program Deadline: Various Automaker Lexus ( [link] ) has announced the launch of the Lexus environmental challenge, a program designed to educate and empower students to take action to improve the environment. The program encourages middle and high school students across the united states to develop and implement environmental programs that positively impact their communities.

Grants for 50 Elementary Schools' Programs and Projects

Seeking Grant Money Today

Goody's Family Clothing Offers Funding for School Needs Deadline: November 1, 2008 A philanthropic program of Goody's Family Clothing> ( [link] ), Good Deeds for Schools is a grant program designed to help local schools pay for the things they need but cannot afford through regular education funding. Through the program, Goody's will award $10,000 each to fifty schools in communities where Goody's stores are located. From The Foundation Center.

Are Online Communities Just As Segregated As Offline Communities?

Marketing for Nonprofits

No one uses MySpace," says 17-year-old Halie Pacheco, a student at The Urban School [an elite school in San Francisco]. More important, I was disturbed by the warning that online communities are just as segregated as offline communities.

#Fundraising: How To Apply For A Grant From Intel

Non Profit Marketing 360

The projects that their grant-giving body focus on are education, the environment, and ‘community sites’ (all of which make grants to projects all over the world).

Top 10 Things to Look For in New Board Members

Kivi's Nonprofit Communications Blog

Knowledge of our community and our environment. When you have board members who understand your unique community or the environment you operate within, it just save time and energy. Gail Perry. Gail Perry knows how to fire up a board!

#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

An Associated Press story carried by NPR discusses the efforts of a few cities to get ahead of the demographic shift, and to ensure that their communities do not become ghettoes of like-aged residents. NYC has added 4 seconds to each crosswalk.

The 2018 Best Nonprofit Conferences Calendar


We invite you to join in this extraordinary conference experience and community in the spirit of love, curiosity, and respect for each other and our LGBTQ family. USD School of Leadership and Education Sciences / San Diego, CA / $250. This is the community that shares your passion.

New Books on Social Marketing

Social Marketing and Social Change

Novelli, Professor, McDonough School of Business , Georgetown University, former CEO, AARP and founder, Porter Novelli and Campaign for. Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park.

Day in the Life of a Nonprofit Communicator – Erika Olson

Kivi's Nonprofit Communications Blog

The challenge of working in different environments, with different teams and different resources, makes each day fresh and keeps her on her toes. Check in with the kids as each gets up and out the door to school. Erika Olson.

15 Ways Nonprofits Can Use Instagram

J Campbell Social Marketing

Think of ways that your organization can use the service to provide a sneak peek into the behind-the-scenes action, the daily lives of the people you impact and the community you serve. Your supporters, constituents and community members are online. (I

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Stories From Smaller Nonprofits ~ Bags of Hope Project

Diva Marketing Blog

This important community initiative brings internet safety presentations to schools, neighborhood groups and other community organizations. The juvenile court also was involved with situations involving neglect, where kids were placed in healthier and safer environments.

Grants for Indian Tribes & U.S. Territories Involving School Age Youth in Service Learning Projects

Seeking Grant Money Today

Deadline: March 9, 2010 Corporation for National and Community Service Announces Availability of Funding to Support Service-Learning The Corporation for National and Community Service has announced the availability of a total of $650,070 for new Learn and Serve America School-Based grants to Indian tribes and U.S. territories to involve school-age youth in service-learning projects that simultaneously support student development and meet community needs.

Join us for the Next Level Conference and learn how to improve your bottom line with research from Tycely Williams

Wild Woman Fundraising

I chair the board of trustees for a new charter school here in Washington, DC – Monument Academy Public Charter School. It’s the first charter school that serves as a boarding school for children in the foster care system. That school was recently launched this year.

The Best of Social Marketing in 2014

Social Marketing and Social Change

One article that should be in the social marketing canon is the results of a comprehensive review of the literature by the US Community Preventive Services Task Force by Robinson et al. The campaign ran for 3 months before the school year started and when parents were most likely to seek vaccinations for their children. Evidence synthesis: Twenty-two studies that met Community Guide quality criteria were analyzed in 2010.

The 2012 Social Marketing Conference: Getting Better at Doing Good

Social Marketing and Social Change

This theme for the 22nd Annual Social Marketing Conference reflects the global reality that government institutions, not-for-profit groups, non-governmental organizations (NGOs), universities and colleges and businesses are searching for better ways to improve people's health, the environment, work force development and social welfare. A major meeting on "getting better at doing good" will take place in Clearwater Beach, FL 15-16 June 2012.

Changing the World One Article at a Time

Social Marketing and Social Change

I have had the opportunity to work with a variety of professionals and interested parties in homeless shelters, community action agencies, prisons, and other contexts that may benefit from our expertise and service. and Barbara Naclerio Endowed Chairholder, Villanova School of Business.

Grant for Journalists Writing About Health Issues That Under Served Communities Face

Seeking Grant Money Today

Hunt Memorial Fund for Health Journalism provides grants for reporting on the critical health issues facing under served communities. community built by the California Endowment Health Journalism Fellowships. The fund seeks proposals for stories or multimedia projects that illuminate or expose critical community health or community health policy issues. From The Foundation Center. Deadline: July 22, 2009 Journalists Invited to Apply for Dennis A.

Time to Smarten Up Our Earth Day Messaging

Cause Related Marketing

The Earth Day Network website lists 10 campaigns of emphasis: Vote for the Environment, Recycle Your E-Waste, Earth Day India, A Billion Acts of Green – Renewable Energy for All, Government Officials, Save Yasuni National Park, Earth Day 2012 - the 42nd Anniversary, School Greenings Across the USA, Building the Climate Movement, Earth Day 2011: A Billion Acts of Green. I know the earth’s environment is a system and that a lot of improvements need to be made and made quickly.

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4 ways to better pitch your “influencers”

Nonprofit Marketing Blog

Here are some guidelines on how to strike the right balance in approaching the most influential folks in your community. Concentrate the conversation on the cause that you and the influential person share - saving puppies, building schools, etc.

10 Engaging, Effective Team Fundraising Ideas

Fundraiser Ideas

Car wash fundraisers can provide your group with a chance to build team spirit in a fun, outdoor environment. Your team can advertise its services as expert dog walkers before and after school in order to raise money for your activities. By offering your services to individuals and businesses around the community for lawn work, inventory or other tasks, your team can often raise significant funds for activities and events.

Low-Cost Fundraising: 6 Innovative Ideas

Ann Green

Host a community drive. T-shirts are one of the most effective products, but there are plenty of options that can suit your organization’s needs, whether it be a school, church, or traditional nonprofit. Host a community drive. By Kerri Moore.

#Tech: New Book Argues For New Education To Prepare New Economy

Non Profit Marketing 360

I am against simply dumping technology into a school system. In the business world, IBM happens to spend the equivalent of $1,700 per year per employee on retraining to help workers adjust to a rapidly changing environment. Technology IS the classroom.

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

JCPenney's "round-up" fundraiser that has raised as much as $7 million for after school programs. Ultimately, companies need to offer an environment of giving in which they can provide an experience, connection and relationship.

Being More Creative

Social Marketing and Social Change

How can social marketers put more creativity and innovation into their work to inspire and move people and communities to better health and improved well-being?

Why Advocacy Is an Important Social Marketing Tool


Either personally or within your community? Did you know that only 1 in 5 middle and high schools offer fruits and non-fried veggies in vending machines, school stores or snack bars? Feel free to share what you and/or your community is doing to address this epidemic.

Profit with a purpose: The new CSR

Nonprofit Marketing Blog

So what is a commercial marketer to do to forge connections in this inhospitable environment? Old school broadcast messaging is dead. Marketers spend billions of dollars each year trying to understand consumers all over the world.

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Can Soda Companies Engage in Social Marketing?

Social Marketing and Social Change

Communities in Los Angeles and Little Rock, Ark., Who better than the marketers of these products to put their energies into ‘doing the right thing’ and making a contribution to reducing the obesogenic environment in the US?

The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

Details: Students at this Atlanta school signed on to make and sell a Create-A-Sweater pin-up. But it chooses to help causes in the communities in which it has stores. Location: Poor communities across America.

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The Introduction to Social Marketing and Social Change

Social Marketing and Social Change

The ways in which marketing can negatively and positively affect society have been a long-running concern in the academic community. Social marketing and social change: Strategies and tools for improving health, well-being and the environment (San Francisco: Jossey-Bass, expected 2013).

The Best in Social Marketing in 2013

Social Marketing and Social Change

Phillip Kotler wrote about it: "This collection is a superb reference source for anyone involved in promoting better health, education, environments, and communities to start their search for great ideas and guidance."