Expert insights. Personalized for you.
Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. Dear University of Maryland community: In late 2006, the University of Maryland publicly launched the $1 billion Great Expectations campaign. MORE
Today I am hosting the #Commbuild Twitter chat and the topic is creative ways to celebrate online community members. Here are 10 ideas and ways to celebrate, acknowledge and reward your online community members for being there for you and for being awesome! MORE
Historically, the school has done a great job opening itself up to the community (and building a strong base of support) via frequent free or low-charge concerts at Curtis and other cultural venues throughout the city. MORE
Layla Fry, director of communications for Southwest Key Programs , emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book. MORE
Beth Ann Spiegel. In this guest post, Beth Ann Spiegel shares a great example of what can happen when you really listen to your supporters and get to know your target audiences better. ~Kivi. MORE
When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts. MORE
Today I am sharing sample “asks” or “appeals” that will work for community engagement. 6 Ways You Can Ask Your Community to Engage. The post 6 Proven Community Engagement Asks appeared first on Kivi's Nonprofit Communications Blog. MORE
It’s a community experience where generations of family and friends often walk together to celebrate life. The brand can create a framework but it is the community who builds community. MORE
Who would get excited about all of us together starting an online community where we promote each other’s online fundraising? Here are a couple of ideas that I’m thinking we could offer if together we decided to create this community. Ok, so I’m getting excited about a new idea. Would you be willing to commit to comment and vote for each other to win/raise money for your organization? Online fundraising can be really hard especially when you’re first getting started. MORE
Last week I shared some ways you can ask your community to show their support that don’t involve donating. Today, I am back – along with our favorite fake organization – The Center for Wayward Squirrels – to show you six more ways to make a community engagement ask. MORE
In the nonprofit event world, email communication is still king in driving interest to your fundraising events, ticket sales and registrations, or getting supporters excited about supporting your cause. Marketing CrowdRise Updates MORE
To better illustrate this, I performed a quick data pull and community visualization using social network analysis techniques of nearly 12,ooo tweets mentioning @OttawaHealth or @OttawaSante over the course of 4 weeks (June 17-July 7, 2020). MORE
Developing community and statewide initiatives to combat obesity has been described “as American as second helpings of apple pie” ( Levitz & McKay, 2013 ). I believe that these community and state efforts need better marketing of weight management. MORE
Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. The post How to Maintain a Healthy Email List and Re-Engage Your Community appeared first on Kivi's Nonprofit Communications Blog. Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. MORE
If you’re trying to organization and mobilize people to get things done in your community, I’ve got a couple of resources for you. Here are two documents from the Center for Community Change. . “Funding Community Organizing: Social Change Through Civic Participation&#. “Untapped: How Community Organizers Can Develop and Deepen Relationships with Major Donors and Raise Big Money&#. MORE
Pilloton founded Project H Design , a non-profit design firm where they apply the design process to catalyze communities and public education from within. In short, Poilloton and the Project H team “design solutions that empower communities and build collective creative capital.&# MORE
Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing. The post Engaging Your Library Community Through Storytelling and Social Media appeared first on JCSM. MORE
One of my favourite tools for instantaneously finding and interacting with a niche community is WeFollow. Call it “parkour community influencers&#. Tags: Advice Insight Tip community influencers long tail niche parkour target audience tweetdeck twitter wefollow MORE
A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." In communities, everyone sees each others posts and comments, giving much more opportunity for people to build stronger connections. Google+ Communities for Nonprofits. MORE
I met Elizabeth Hundley Finley, the development and communications manager for the Adolescent Pregnancy Prevention Campaign of North Carolina , a couple of weeks ago at an AFP workshop I presented. MORE
In this episode , we discuss: Social media is about being your authentic self and building your community. **The The goal for getting on social media (from a marketing standpoint) is to create a dynamic, engaged community of people. MORE
I’m taking part in the virtual book tour that Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. Kivi: What the heck is an “Open Community?”. MORE
Of course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible. The heavy hitters of social networking (Facebook, Twitter, Instagram…) can serve that purpose. MORE
How many of you view fundraising as community building? Do you partner with your donors to provide them opportunities to engage their friends and community in your cause? There are more and more opportunities through social media to engage our donor communities and I’m curious if you’ve had a chance to do just that? Have you built annual giving programs that allow your donors to have conversations with you about what their money is doing? MORE
If you go in looking to engage, interact and build up a community of people who are interested in your mission/brand, then down the road you have a better chance of successfully running a fundraising campaign.” How will you help your community? What are the guidelines for your community manager? That’s the mantra recommended by social media strategist and blogger Ephraim Gopin in his recent Fundraising Success article, Attention! MORE
On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of their charitable donations each year to one favorite charity. Don’t forget to interact with your community. MORE
Tags: small nonprofits Philanthropy Red Cross social media Online Communities MORE
Rather than focusing on just revenue, your nonprofit organization should be focusing on building relationships with your donors and expanding your engagement with your community. . Community Events. Community Drives. Grow your donor community. Community Events. MORE
They’ll ultimately be your brand advocates and bring the value to your organization or community that will hopefully mean somebody saying, “Yes, I want to live there or I want my loved one to live there.”. MORE
She founded the Ignited Online Fundraising Community and is author of the forthcoming book, Withism’s from Lori: Boldness, Clarity and Wisdom for Fundraising Professionals Making a Difference. NPM360: I’m particularly interested in your online fundraising community. MORE
Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement! Start by taking some time to plan out an acknowledgement and celebration strategy for your online community members. How do you build loyalty among your online community? . MORE
These neighborhoods are described as ones in which improved educational and developmental, commercial, recreational, physical and social assets are sustained by local leadership and lead to improved well-being and community quality-of-life. The idea of using social marketing to change neighborhoods and communities may seem absurd to people who believe that social marketing is ONLY about behavior change (or worse yet, using social media). MORE
It’s the number one goal for nonprofit communications professionals: Community Engagement. But what does Community Engagement mean? That’s not exactly what we are after in our nonprofit communications world when we speak of community engagement. MORE
Engaging our community to keep people inspired by and active in our work. “Engaging our community” is the #1 nonprofit communications goal overall. Will the way an arts organization approaches its communications work vary significantly from a social service agency? MORE
Last week my time was completely eaten up by a event for a small nonprofit I volunteer for, which was why there was no new post. The event came together like a couple of rain-swollen rivers at a confluence. I was in charge of printed materials and signage and when I’ve done this stuff in the past, I generally have a few weeks to get it all together. This time, I pretty much got my marching MORE
We introduced Scoop.it and Pinterest earlier this week because we think these information-sharing sites offer a great platform for nonprofits and charities to share their own news as well as related images or stories in their sectors. MORE
It is important as you develop and grow your online community that you have an intentional culture. Create some kind of opportunity for your community to engage you online via a comment box, forum, or Facebook page. When you are creating an online community, you want to think about your audience this way too. Related posts: Question: Building Community Online Strategy: Capital Campaign Interview Online Fundraising is Hard Online Giving Thoughts. MORE
A community garden in Montreal, Canada (Photo credit: Wikipedia). But with spring comes new buds, rebirth, baseball, and the opportunity to establish that community garden that you and your neighbors have been talking about all winter. Does your community have a garden? MORE
I love the idea of communities as being both fierce and loyal. Sarah has years of experience building communities on land and online. Her book provides a very simple rubric for the DNA of successful communities. Advanced evolution of the community. MORE
Here’s a new question from Melinda Pearce at NCGives ( read about our partnership here ): How do you connect online and offline communities? Here’s a new question from Melinda Pearce at NCGives (read about our partnership here): How do you connect online and offline communities? MORE
We are all looking for the secret sauce in reaching out to our communities whether it is the perfect language in your next solicitation letter or the call to action at your next gala. Unless you have a great referrals program and your board members and friend do a really good job of introducing you to the community it is hard to just meet new major donors. I have been amazed at the value of engaging and being connected in your community. MORE
Can social marketing be used in community settings? Involve real people from the community? Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change" is based on over 15 years of work developing and testing CBPM. MORE
These are your community members, your donors, the people who make your work possible. The post How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19 appeared first on marketing for the modern nonprofit. I’ve been thinking about you. MORE
Engaging Your Nonprofit Community Through Storytelling & Social Media from Julia Campbell – J Campbell Social Marketing. The post Engaging Your Nonprofit Community Through Storytelling & Social Media appeared first on JCSM. Here are the slides from my presentation this morning to the People’s United Nonprofit Consortium on the topic of nonprofit storytelling and social media. Enjoy! MORE
Communities Related Topics 
Kivi's Nonprofit Communications Blog
AUGUST 4, 2020
It’s the number one goal for nonprofit communications professionals: Community Engagement. But what does Community Engagement mean? That’s not exactly what we are after in our nonprofit communications world when we speak of community engagement.
Kivi's Nonprofit Communications Blog
OCTOBER 16, 2019
Today I am sharing sample “asks” or “appeals” that will work for community engagement. 6 Ways You Can Ask Your Community to Engage. The post 6 Proven Community Engagement Asks appeared first on Kivi's Nonprofit Communications Blog.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kivi's Nonprofit Communications Blog
OCTOBER 22, 2019
Last week I shared some ways you can ask your community to show their support that don’t involve donating. Today, I am back – along with our favorite fake organization – The Center for Wayward Squirrels – to show you six more ways to make a community engagement ask.
Public Sector Marketing 2.0
JULY 17, 2020
To better illustrate this, I performed a quick data pull and community visualization using social network analysis techniques of nearly 12,ooo tweets mentioning @OttawaHealth or @OttawaSante over the course of 4 weeks (June 17-July 7, 2020).
SocialButterfly
JANUARY 26, 2011
Pilloton founded Project H Design , a non-profit design firm where they apply the design process to catalyze communities and public education from within. In short, Poilloton and the Project H team “design solutions that empower communities and build collective creative capital.&#
J Campbell Social Marketing
MARCH 23, 2020
These are your community members, your donors, the people who make your work possible. The post How to Communicate with Your Donors, Members, and Online Community Right Now – #NPCOVID19 appeared first on marketing for the modern nonprofit. I’ve been thinking about you.
J Campbell Social Marketing
MAY 26, 2014
Here are 10 ways to build loyalty among your online community members through celebration and acknowledgement! Start by taking some time to plan out an acknowledgement and celebration strategy for your online community members. How do you build loyalty among your online community? .
Kivi's Nonprofit Communications Blog
SEPTEMBER 30, 2015
When I talk to community-based nonprofits that serve local or regional areas about content marketing or thought leadership, I often hear excuses like, “We aren’t the experts.
Kivi's Nonprofit Communications Blog
JANUARY 24, 2017
Engaging our community to keep people inspired by and active in our work. “Engaging our community” is the #1 nonprofit communications goal overall. Will the way an arts organization approaches its communications work vary significantly from a social service agency?
Kivi's Nonprofit Communications Blog
NOVEMBER 18, 2010
I’m taking part in the virtual book tour that Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. Kivi: What the heck is an “Open Community?”.
J Campbell Social Marketing
JUNE 1, 2016
In this episode , we discuss: Social media is about being your authentic self and building your community. **The The goal for getting on social media (from a marketing standpoint) is to create a dynamic, engaged community of people.
Kivi's Nonprofit Communications Blog
NOVEMBER 21, 2011
Beth Ann Spiegel. In this guest post, Beth Ann Spiegel shares a great example of what can happen when you really listen to your supporters and get to know your target audiences better. ~Kivi.
A Small Change
MAY 23, 2011
We are all looking for the secret sauce in reaching out to our communities whether it is the perfect language in your next solicitation letter or the call to action at your next gala. Unless you have a great referrals program and your board members and friend do a really good job of introducing you to the community it is hard to just meet new major donors. I have been amazed at the value of engaging and being connected in your community.
J Campbell Social Marketing
NOVEMBER 12, 2013
Today I am hosting the #Commbuild Twitter chat and the topic is creative ways to celebrate online community members. Here are 10 ideas and ways to celebrate, acknowledge and reward your online community members for being there for you and for being awesome!
Kivi's Nonprofit Communications Blog
OCTOBER 26, 2010
I met Elizabeth Hundley Finley, the development and communications manager for the Adolescent Pregnancy Prevention Campaign of North Carolina , a couple of weeks ago at an AFP workshop I presented.
Non Profit Marketing 360
JULY 5, 2012
Of course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible. The heavy hitters of social networking (Facebook, Twitter, Instagram…) can serve that purpose.
Non Profit Marketing 360
APRIL 19, 2012
We introduced Scoop.it and Pinterest earlier this week because we think these information-sharing sites offer a great platform for nonprofits and charities to share their own news as well as related images or stories in their sectors.
Social Media Bird Brain
JANUARY 15, 2009
Tags: small nonprofits Philanthropy Red Cross social media Online Communities
Kivi's Nonprofit Communications Blog
AUGUST 6, 2014
On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of their charitable donations each year to one favorite charity. Don’t forget to interact with your community.
Kivi's Nonprofit Communications Blog
SEPTEMBER 19, 2018
Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. The post How to Maintain a Healthy Email List and Re-Engage Your Community appeared first on Kivi's Nonprofit Communications Blog. Maintaining a healthy email list is essential to running an effective email marketing or fundraising program.
Kivi's Nonprofit Communications Blog
JULY 6, 2011
Layla Fry, director of communications for Southwest Key Programs , emailed me this question: “My organization is interested in merging the now separate functions of fundraising and communications into a ‘Community Engagement Team’ as you recommended in your book.
Ann Green
AUGUST 27, 2019
Rather than focusing on just revenue, your nonprofit organization should be focusing on building relationships with your donors and expanding your engagement with your community. . Community Events. Community Drives. Grow your donor community. Community Events.
A Small Change
AUGUST 26, 2009
It is important as you develop and grow your online community that you have an intentional culture. Create some kind of opportunity for your community to engage you online via a comment box, forum, or Facebook page. When you are creating an online community, you want to think about your audience this way too. Related posts: Question: Building Community Online Strategy: Capital Campaign Interview Online Fundraising is Hard Online Giving Thoughts.
Non Profit Marketing 360
DECEMBER 20, 2011
They’ll ultimately be your brand advocates and bring the value to your organization or community that will hopefully mean somebody saying, “Yes, I want to live there or I want my loved one to live there.”.
J Campbell Social Marketing
SEPTEMBER 15, 2015
Engaging Your Nonprofit Community Through Storytelling & Social Media from Julia Campbell – J Campbell Social Marketing. The post Engaging Your Nonprofit Community Through Storytelling & Social Media appeared first on JCSM. Here are the slides from my presentation this morning to the People’s United Nonprofit Consortium on the topic of nonprofit storytelling and social media. Enjoy!
Getting Attention
SEPTEMBER 10, 2012
Historically, the school has done a great job opening itself up to the community (and building a strong base of support) via frequent free or low-charge concerts at Curtis and other cultural venues throughout the city.
Non Profit Marketing 360
MAY 2, 2012
A community garden in Montreal, Canada (Photo credit: Wikipedia). But with spring comes new buds, rebirth, baseball, and the opportunity to establish that community garden that you and your neighbors have been talking about all winter. Does your community have a garden?
Diva Marketing Blog
JULY 4, 2014
It’s a community experience where generations of family and friends often walk together to celebrate life. The brand can create a framework but it is the community who builds community.
A Small Change
JUNE 28, 2009
Who would get excited about all of us together starting an online community where we promote each other’s online fundraising? Here are a couple of ideas that I’m thinking we could offer if together we decided to create this community. Ok, so I’m getting excited about a new idea. Would you be willing to commit to comment and vote for each other to win/raise money for your organization? Online fundraising can be really hard especially when you’re first getting started.
J Campbell Social Marketing
MAY 24, 2016
Engaging Your Library Community Through Storytelling and Social Media from Julia Campbell – J Campbell Social Marketing. The post Engaging Your Library Community Through Storytelling and Social Media appeared first on JCSM.
A Small Change
JULY 20, 2009
How many of you view fundraising as community building? Do you partner with your donors to provide them opportunities to engage their friends and community in your cause? There are more and more opportunities through social media to engage our donor communities and I’m curious if you’ve had a chance to do just that? Have you built annual giving programs that allow your donors to have conversations with you about what their money is doing?
CrowdRise
AUGUST 7, 2019
In the nonprofit event world, email communication is still king in driving interest to your fundraising events, ticket sales and registrations, or getting supporters excited about supporting your cause. Marketing CrowdRise Updates
Non Profit Marketing 360
APRIL 6, 2012
She founded the Ignited Online Fundraising Community and is author of the forthcoming book, Withism’s from Lori: Boldness, Clarity and Wisdom for Fundraising Professionals Making a Difference. NPM360: I’m particularly interested in your online fundraising community.
Social Marketing and Social Change
AUGUST 23, 2011
These neighborhoods are described as ones in which improved educational and developmental, commercial, recreational, physical and social assets are sustained by local leadership and lead to improved well-being and community quality-of-life. The idea of using social marketing to change neighborhoods and communities may seem absurd to people who believe that social marketing is ONLY about behavior change (or worse yet, using social media).
Get Fully Funded
OCTOBER 14, 2009
If you’re trying to organization and mobilize people to get things done in your community, I’ve got a couple of resources for you. Here are two documents from the Center for Community Change. . “Funding Community Organizing: Social Change Through Civic Participation&#. “Untapped: How Community Organizers Can Develop and Deepen Relationships with Major Donors and Raise Big Money&#.
Kivi's Nonprofit Communications Blog
JUNE 29, 2010
Here’s a new question from Melinda Pearce at NCGives ( read about our partnership here ): How do you connect online and offline communities? Here’s a new question from Melinda Pearce at NCGives (read about our partnership here): How do you connect online and offline communities?
The Agitator
JUNE 5, 2012
If you go in looking to engage, interact and build up a community of people who are interested in your mission/brand, then down the road you have a better chance of successfully running a fundraising campaign.” How will you help your community? What are the guidelines for your community manager? That’s the mantra recommended by social media strategist and blogger Ephraim Gopin in his recent Fundraising Success article, Attention!
Social Media Bird Brain
OCTOBER 14, 2010
Last week my time was completely eaten up by a event for a small nonprofit I volunteer for, which was why there was no new post. The event came together like a couple of rain-swollen rivers at a confluence. I was in charge of printed materials and signage and when I’ve done this stuff in the past, I generally have a few weeks to get it all together. This time, I pretty much got my marching
Public Sector Marketing 2.0
JULY 24, 2009
One of my favourite tools for instantaneously finding and interacting with a niche community is WeFollow. Call it “parkour community influencers&#. Tags: Advice Insight Tip community influencers long tail niche parkour target audience tweetdeck twitter wefollow
Social Marketing and Social Change
MARCH 25, 2013
Developing community and statewide initiatives to combat obesity has been described “as American as second helpings of apple pie” ( Levitz & McKay, 2013 ). I believe that these community and state efforts need better marketing of weight management.
A. Fine Blog
FEBRUARY 21, 2013
I love the idea of communities as being both fierce and loyal. Sarah has years of experience building communities on land and online. Her book provides a very simple rubric for the DNA of successful communities. Advanced evolution of the community.
Fundraising Coach
MARCH 5, 2014
A few months after I wrote the book Google+ for Nonprofits , Google+ released a new feature called "Communities." In communities, everyone sees each others posts and comments, giving much more opportunity for people to build stronger connections. Google+ Communities for Nonprofits.
Social Marketing and Social Change
JANUARY 22, 2015
Can social marketing be used in community settings? Involve real people from the community? Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change" is based on over 15 years of work developing and testing CBPM.
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