The 6 Keys to Donor Retention

Fundraising 123

If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. You can also ask first-time donors how they would like you to communicate with them and how often. Put the same variety of communication to work when getting to know your new donors.

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Nonprofit marketing: Just Do It

Nonprofit Marketing Blog

I taught at American University yesterday, and I found one of the biggest challenges for the communications class was focusing not on our agenda but rather that of our audience. In three words, Nike conveyed one of the best known brands and oft-repeated slogans in marketing history. Just Do It” instantly fills our heads with images of the Nike swoosh, the grace of Michael Jordan, and the grit and glory of a can-do attitude to stretching our own limits.

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Trending Sources

The Girl Effect

Public Sector Marketing 2.0

This video (created by Nike) illustrates how re-branding the approach on poverty (note that re-branding is a marketing technique) could have a powerful effect on how we deal with it.

3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

So Foundation staff will need to work with Nike and all their other contracts to reassure them that the good the Foundation is doing is great for the company brand, far outweighing any legal challenges Lance is facing.

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#SOCIALMEDIA: Rise Of Micro-Networks Might Reconfigure Social Outreach

Non Profit Marketing 360

The first one is Nike, who developed a means to keep a running diary of your, well, running. Online social networking is all about the sharing, even sharing stuff you wished the rest of the world didn’t see.

Augmented reality—Search moves from text to objects

ImpactMax

But in this case, I don’t think it’s too early for nonprofits to start thinking about how this technological shift dovetails with their strategic communications plans. Or how Nike is providing exclusive video from their posters. Hold onto your hats!

How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide

Fundraising 123

I want to shift your thinking, press the reset button and start over with the way you communicate. . The things we expect and ask for, the way we communicate and engage - it's all changing. Our expectations of how we communicate have changed. Nike Changes everything. Help people communicate with each other and tackle problems and work for solutions. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit.

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The new world order of branding - and what it means to you

Nonprofit Marketing Blog

That was the message Jelly Helm delivered at last week’s Communication Network conference. Jelly is principal of a communication arts studio in Portland and a former executive creative director of Wieden+Kennedy , where he was creative director for Google, Coke, Starbucks, Target and Nike, among other brands. Branding is changing, and it requires us to dig deeper.

Nonprofit blog carnival: Your 25 pieces of best advice

Nonprofit Marketing Blog

Communicating about the organization of the organization to insiders answers their who-what-when-where-how questions. Communicating about the organization of the organization to outsiders–AKA constituents, clients, volunteers, donors–does little to answer their questions: So what?

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Magnetic Cause Marketing in 3 Easy Steps

Selfish Giving

In You’re Not Nike – Get Over It Jeff highlights the perils of corporate branding and why they shouldn’t be adopted by nonprofits. I like Jeff’s thinking because he’s talking about creating and communicating a powerful experience, a powerful feeling for the donor.

Great storytelling and marketing lessons from the Stove Man

Nonprofit Marketing Blog

They recruited Neil to help run the company, drawing on his management experience with brands like Nike, PepsiCo, VF Brands, Conoco-Phillips and World Vision. To see a couple of American guys go through that and communicate back really helps people relate.

Social Media: What Priority For Fundraising?

The Agitator

The power of social media marketing is to reach out to people who are not already fans, outside the setting of direct communication between brands and people — instead generating conversation between people about brands. The difference is between Nike talking to me on Facebook, versus a friend and I talking to each other about Nike on Facebook. 26% - Twitter has all the long term importance and hard benefits to nonprofit communicators and fundraisers as skywriting.

The Future of Fundraising

Marketing for Nonprofits

Smart nonprofits will learn the fine art of communicating via multiple channels and meet donors where they live. If I can customize the color and style of my new Nikes, why can't I customize my philanthropy — i.e., only give to specific individuals, locations and projects that I like? Rather than lament this reality, smart nonprofits will communicate within the worldview that says, "I am unique." Here is my new column in Fundraising Success. Enjoy!

What Public Health and Social Marketers Can Learn From P&G

Social Marketing and Social Change

While many people in social marketing and public health often look to companies such as Apple, Coca-Cola, McDonald's and Nike as models for successful consumer marketing to aspire to, P&G stands out among the best and most innovative.