The 6 Keys to Donor Retention
OCTOBER 16, 2013
If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. You can also ask first-time donors how they would like you to communicate with them and how often. Put the same variety of communication to work when getting to know your new donors.