The 2012 Social Marketing Conference: Getting Better at Doing Good

Social Marketing and Social Change

This theme for the 22nd Annual Social Marketing Conference reflects the global reality that government institutions, not-for-profit groups, non-governmental organizations (NGOs), universities and colleges and businesses are searching for better ways to improve people's health, the environment, work force development and social welfare. A major meeting on "getting better at doing good" will take place in Clearwater Beach, FL 15-16 June 2012.