Seeking Grant Money Today

MAY 25, 2009

Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant.

Commercial 40

Commercial Distribution July Awards 40

Selfish Giving

JUNE 28, 2012

From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen].

Legal 59

Legal Radio May Commercial 59

Social Media Bird Brain

OCTOBER 22, 2014

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands.

Social Media 254

Social Media Media Social Commercial 254

NonProfit Branding

AUGUST 20, 2016

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

Nebraska 146

Nebraska Personalization Colorado Brand 146

NonProfit Branding

JULY 2, 2014

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

Personalization 176

Personalization Nebraska Colorado Brand 176

JCA Insights

MARCH 16, 2011

It covers not only bulk email campaigns, but every commercial email message. Messages fall into one of several categories: commercial, transactional, or other. Messages that are primarily commercial are covered by the act. Commercial. New to e-marketing?

CAN-SPAM 183

CAN-SPAM Spam Commercial Opt-out 183

Fundraising 123

MAY 28, 2010

If you haven’t perused the Nonprofit Social Network Survey Report by NTEN, ThePort and Common Knowledge, here’s what you’ve missed: Social Networking Presence Facebook is still used by more nonprofits than any other commercial social network with 86% of nonprofits indicating that they have a presence on this network.

Social Network 146

Social Network Network Commercial Social 146

iMarketSmart

DECEMBER 20, 2013

Commercial businesses and charities both have to fulfill needs in order to survive. You might think that commercial businesses serve the needs of their customers while charities serve the needs of their missions (such as feeding the hungry or curing cancer).

Commercial 141

Commercial Fulfillment Question Custom 141

NonProfit Branding

DECEMBER 6, 2011

Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

Cost 122

Cost Measure Promotion Brand 122

Non Profit Marketing 360

FEBRUARY 3, 2013

An infographic published by Bloomerang, developer of a database product that focuses on retention, juxtaposed a comparison between business and nonprofit that raised eyebrows: Commercial BusinessCustomer Retention 94% Attrition 6%. Photo credit: Bert Kaufmann. The only news that could make a 50% churn rate of development directors look good is the 73% attrition rate of first-time donors.

News 155

News Comparison Recession Commercial 155

Kivi's Nonprofit Communications Blog

SEPTEMBER 13, 2016

Don’t rip off Marketoonist or us by lifting it for your own commercial use. . This week’s cartoon from Marketoonist made me laugh out loud. You know why.

Newsletter 224

Newsletter Commercial Summer Segmentation 224

Public Sector Marketing 2.0

OCTOBER 10, 2013

Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour.

Trends 217

Trends Game Theory Statistics Forum 217

The Agitator

JUNE 8, 2017

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”

Custom 46

Custom Customer Corporate Commercial 46

SocialButterfly

JANUARY 23, 2013

Nonprofits, government entities and corporations may submit any “pro-social campaign” that is non-commercial, non-political and that does not advocate for any particular legislation. How are you mixing art and science for good?

Creative 266

Creative Domain Forum Political 266

Social Media Bird Brain

FEBRUARY 11, 2011

Via Ridelust.com I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network

Facebook 114

Facebook Commercial Advertisement Advertising 114

iMarketSmart

MARCH 25, 2015

In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level.

Major Donors 185

Major Donors Generation Commercial Cost 185

The Agitator

MARCH 31, 2015

GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season.

Commercial 105

Commercial December Foundation Organic 105

EveryAction

SEPTEMBER 7, 2018

They looked at a gum commercial or something and tested how people reacted if they showed a person’s face in the first 10 seconds vs. how people reacted if they showed the gum in the first 10 seconds. When you're building a movement, video is an indispensable storytelling tool.

Guide 147

Guide Video North Carolina Storytelling 147

The Agitator

JUNE 10, 2015

Here’s yet another instructive guide from the commercial space regarding mobile marketing, this time from Oracle — The Modern Marketer’s Guide To Mobile.

Mobile 94

Mobile Stats Commercial Guide 94

Nonprofit Marketing Blog

APRIL 1, 2015

I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl How does a small nonprofit go viral and capture attention on the national stage?

Viral 76

Viral Commercial Spot Custom 76

The Agitator

MAY 8, 2014

Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty.

Trust 56

Trust Commercial Permission Build 56

The Agitator

MAY 26, 2015

Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter.

Commercial 67

Commercial Brand Branding Twitter 67

Cause Related Marketing

MAY 14, 2012

Currently, a majority of states have some form of commercial co-venturer ("CCV") laws in effect. In general, CCV laws are triggered where the commercial co-venturer sells a product or service and represents to consumers that part of its purchase or use will benefit a charitable organization.

Legal 165

Legal Cause Marketing Sales And Marketing New Hampshire 165

Mission Minded

JANUARY 15, 2016

While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […].

Political 41

Political Target Audience Commercial 41

Kivi's Nonprofit Communications Blog

FEBRUARY 13, 2018

First of all, we need a better name for this concept that doesn’t conjure up fitness center commercials or Robert DeNiro forcing you out “Meet the Fockers” style.

Trust 151

Trust Christmas Youth Commercial 151

Selfish Giving

FEBRUARY 5, 2012

You can watch the commercial here. Nice Superbowl ad for rescue dogs. It ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation , up to $250,000.

Ads 106

Ads Help Commercial Promotion 106

EveryAction

NOVEMBER 9, 2017

On #GivingTuesday, you can expect a high volume and high level of competition for inbox placement - across nonprofits, retail, commercial organizations, and more. Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more.

Foundation 148

Foundation Global Grassroots Range 148

The Agitator

DECEMBER 3, 2013

In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control.

Jobs 95

Jobs Frequency Segmentation Commercial 95

The Agitator

APRIL 10, 2014

High powered commercial brands leave nothing to chance when it comes to marketing. For example, product placement on grocery shelves is a fine art, and the care that goes into packaging what is offered on those shelves is equally informed by meticulous research.

Commercial 89

Commercial Optimization Product Brand 89

Kivi's Nonprofit Communications Blog

JULY 8, 2010

I saw this nonprofit advocacy commercial last night by VoteVets.org , the League of Conservation Voters , the Sierra Club , and SEIU who are all lobbying for clean energy climate legislation. You shouldn’t have to think too much about a commercial; you should just get it.

Work 158

Work Commercial Club Ads 158

NonProfit Branding

MAY 7, 2012

Impressions are what commercial media sell and what advertisers buy. (If Repeat after me: brand promotion delivered by radio & TV commercials, be they syndicated, cable or prime-time commercials, costs more than impressions delivered by logo-mugs.

Cost 163

Cost Brand Branding How To 163

Kivi's Nonprofit Communications Blog

APRIL 27, 2015

That’s why Hallmark, or whomever it was, knew what they were doing when they built a commercial empire around our mom love with Mother’s Day. My mom. Your mom. All of our moms. I bet you love yours as much as I love mine.

Chocolate 188

Chocolate Cards Commercial Rules 188

The Agitator

FEBRUARY 11, 2014

” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.”

Urgency 52

Urgency Commercial Video Research 52

Nonprofit Marketing Blog

FEBRUARY 5, 2015

This past Sunday, more than 114 million people tuned in to watch the Super Bowl , the Katy Perry halftime show , and of course, a new lineup of commercials.

Commercial 61

Commercial Ads Course Network 61

The Agitator

MARCH 3, 2015

The commercial marketing space is full of chatter about getting ‘customer insight’ and understanding the ‘customer experience’ with the brand and its products/services (now termed ‘Cx’). The first, from the commercial space: Five Ways to Design the Customer Into Your Company , recently published on MarketingProfs.

Design 56

Design Commercial Custom Customer 56

iMarketSmart

APRIL 24, 2014

Here’s a neat list from chiefmartec.com of 1,000 marketing technology firms serving the commercial space. George Washington famously said, “It’s better to be alone than in bad company.” ” I agree.

Firm 141

Firm List Commercial Washington 141

The Agitator

AUGUST 26, 2009

Enjoy this commercial. The heart pines for the good old days, when social networking occurred face to face.

Social Network 40

Social Network Network Commercial Social 40

Kivi's Nonprofit Communications Blog

FEBRUARY 6, 2015

Speaking of the Super Bowl, didn’t it seem like the commercials were way more serious this year? It’s Friday! Let’s party with some Mixed Links… So how many of you watched the Super Bowl? I am a Patriots fan (Dad’s from Boston) so I had a pretty good night.

February 182

February Satisfaction March Commercial 182

The Agitator

APRIL 6, 2015

Last week I lamented the fact that so little seems to have been researched or written about regarding the ‘donor journey’ Whereas, in the commercial space, marketers can describe in excruciating detail how consumers proceed to consider and eventually purchase their products.

Faith 70

Faith Commercial Donors Template 70

Kivi's Nonprofit Communications Blog

FEBRUARY 6, 2017

I know all of this because they have Rise Up billboards around town, commercials, and bunches of local news coverage. Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy.

Atlanta 216

Atlanta Billboards Cheerleading Georgia 216

EveryAction

MAY 29, 2018

The Field to Foodbank campaign partners with local farmers and food processing industries to get commercial grade crops processed at low costs to food banks across the state and country. Our EveryAction Hero this month is Feeding Wisconsin. With over 750 affiliate agencies across the state of Wisconsin, Feeding Wisconsin is dedicated to eradicating hunger and improving their community.

Wisconsin 117

Wisconsin Funnel Grassroots Open Rate 117

Non Profit Marketing 360

JUNE 28, 2012

If you are soliciting for donors and volunteers via mail, isn’t most mail about commercial and for-profit activity?

Blasts 176

Blasts Sales And Marketing Commercial Traffic 176

The Agitator

DECEMBER 10, 2014

Here’s an example from the commercial space — Patagonia, the outdoor apparel retailer. ‘Tis the height of email fundraising season, as we noted yesterday. And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying.

Blasts 66

Blasts Outdoor Commercial Relevance 66