Seeking Grant Money Today

MAY 25, 2009

Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant.

Commercial 40

Commercial Distribution July Awards 40

Selfish Giving

JUNE 28, 2012

From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen].

Legal 40

Legal Radio Advertisement Advertising 40

NonProfit Branding

AUGUST 20, 2016

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

Nebraska 146

Nebraska Personalization Colorado Brand 146

Social Media Bird Brain

OCTOBER 22, 2014

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands.

Social Media 186

Social Media Media Social Commercial 186

NonProfit Branding

JULY 2, 2014

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

Personalization 159

Personalization Nebraska Colorado Brand 159

Kivi's Nonprofit Communications Blog

SEPTEMBER 13, 2016

Don’t rip off Marketoonist or us by lifting it for your own commercial use. . This week’s cartoon from Marketoonist made me laugh out loud. You know why.

Newsletter 226

Newsletter Commercial Summer Segmentation 226

The Agitator

JUNE 8, 2017

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”

Custom 46

Custom Customer Corporate Commercial 46

iMarketSmart

MARCH 25, 2015

In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level.

Major Donors 141

Major Donors Generation Commercial Cost 141

NonProfit Branding

DECEMBER 6, 2011

Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

Cost 100

Cost Measure Promotion Brand 100

The Agitator

FEBRUARY 11, 2014

” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.”

Urgency 81

Urgency Commercial Video Research 81

Non Profit Marketing 360

FEBRUARY 3, 2013

An infographic published by Bloomerang, developer of a database product that focuses on retention, juxtaposed a comparison between business and nonprofit that raised eyebrows: Commercial BusinessCustomer Retention 94% Attrition 6%. Photo credit: Bert Kaufmann. The only news that could make a 50% churn rate of development directors look good is the 73% attrition rate of first-time donors.

News 122

News Comparison Recession Commercial 122

Public Sector Marketing 2.0

OCTOBER 10, 2013

Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour.

Trends 161

Trends Game Theory Statistics Forum 161

Social Media Bird Brain

FEBRUARY 11, 2011

Via Ridelust.com I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network

Facebook 100

Facebook Commercial Advertisement Advertising 100

iMarketSmart

APRIL 24, 2014

Here’s a neat list from chiefmartec.com of 1,000 marketing technology firms serving the commercial space. George Washington famously said, “It’s better to be alone than in bad company.” ” I agree.

List 130

List Firm Commercial Washington 130

EveryAction

NOVEMBER 9, 2017

On #GivingTuesday, you can expect a high volume and high level of competition for inbox placement - across nonprofits, retail, commercial organizations, and more. Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more.

Foundation 150

Foundation Global Grassroots Range 150

Kivi's Nonprofit Communications Blog

FEBRUARY 13, 2018

First of all, we need a better name for this concept that doesn’t conjure up fitness center commercials or Robert DeNiro forcing you out “Meet the Fockers” style.

Trust 149

Trust Christmas Youth Commercial 149

SocialButterfly

JANUARY 23, 2013

Nonprofits, government entities and corporations may submit any “pro-social campaign” that is non-commercial, non-political and that does not advocate for any particular legislation. How are you mixing art and science for good?

Creative 200

Creative Domain Forum Political 200

Mission Minded

JANUARY 15, 2016

While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […].

Political 41

Political Target Audience Commercial 41

The Agitator

MARCH 31, 2015

GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season.

Commercial 77

Commercial December Foundation Organic 77

Kivi's Nonprofit Communications Blog

FEBRUARY 6, 2017

I know all of this because they have Rise Up billboards around town, commercials, and bunches of local news coverage. Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy.

Atlanta 234

Atlanta Billboards Cheerleading Georgia 234

The Agitator

FEBRUARY 11, 2014

” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.”

Urgency 52

Urgency Commercial Video Research 52

EveryAction

MAY 29, 2018

The Field to Foodbank campaign partners with local farmers and food processing industries to get commercial grade crops processed at low costs to food banks across the state and country. Our EveryAction Hero this month is Feeding Wisconsin. With over 750 affiliate agencies across the state of Wisconsin, Feeding Wisconsin is dedicated to eradicating hunger and improving their community.

Wisconsin 100

Wisconsin Funnel Grassroots Open Rate 100

Nonprofit Marketing Blog

APRIL 1, 2015

I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl How does a small nonprofit go viral and capture attention on the national stage?

Viral 58

Viral Commercial Spot Custom 58

The Agitator

AUGUST 26, 2009

Enjoy this commercial. The heart pines for the good old days, when social networking occurred face to face.

Social Network 40

Social Network Network Commercial Social 40

NonProfit Branding

MAY 7, 2012

Impressions are what commercial media sell and what advertisers buy. (If Repeat after me: brand promotion delivered by radio & TV commercials, be they syndicated, cable or prime-time commercials, costs more than impressions delivered by logo-mugs.

Cost 151

Cost Brand Branding How To 151

Cause Related Marketing

MAY 14, 2012

Currently, a majority of states have some form of commercial co-venturer ("CCV") laws in effect. In general, CCV laws are triggered where the commercial co-venturer sells a product or service and represents to consumers that part of its purchase or use will benefit a charitable organization.

Legal 130

Legal Cause Marketing Sales And Marketing New Hampshire 130

The Agitator

MAY 26, 2015

Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter.

Commercial 48

Commercial Brand Branding Twitter 48

iMarketSmart

APRIL 10, 2014

Take a look at the old model of selling in the commercial space versus the new model. Remember the old days? You’d cold call a donor to set up a meeting at breakfast, lunch or dinner by saying, “I’d like to update you on…” this or that. Oops!

Dinner 130

Dinner Commercial Prospect Major Donors 130

Nonprofit Marketing Blog

FEBRUARY 5, 2015

This past Sunday, more than 114 million people tuned in to watch the Super Bowl , the Katy Perry halftime show , and of course, a new lineup of commercials.

Commercial 54

Commercial Ads Course Network 54

The Agitator

MAY 8, 2014

Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty.

Trust 40

Trust Commercial Permission Build 40

Public Sector Marketing 2.0

NOVEMBER 13, 2017

Commercial rocket travel is just around the corner. This post features my key takeaways and notes from two events I attended earlier this month here in Ottawa.

Estonia 161

Estonia Public Sector Government Spain 161

The Agitator

JUNE 10, 2015

Here’s yet another instructive guide from the commercial space regarding mobile marketing, this time from Oracle — The Modern Marketer’s Guide To Mobile.

Mobile 63

Mobile Stats Commercial Guide 63

Kivi's Nonprofit Communications Blog

JULY 8, 2010

I saw this nonprofit advocacy commercial last night by VoteVets.org , the League of Conservation Voters , the Sierra Club , and SEIU who are all lobbying for clean energy climate legislation. You shouldn’t have to think too much about a commercial; you should just get it.

Work 130

Work Commercial Club Ads 130

The Agitator

JUNE 14, 2017

Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land.

UK 56

UK Behavior Commercial Awards 56

GenerationYGive

DECEMBER 7, 2008

For several years now GE has been showing us commercials promoting their " ecomagination." Honda has been running a commercial on TV showing a father and son donating food for Thanksgiving: "Keep doing what you do best, and we'll keep doing what we do." the commercial tells us.

Corporate 130

Corporate Commercial Social Facebook 130

GenerationYGive

DECEMBER 5, 2008

This included data from commercial and nonprofit marketers.) I can't say that I know of any nonprofit that currently spends half its direct marketing budget on "new media" i.e. online, mobile, and email, so it must be the commercial side that's driving this and investing heavily.

Sites 130

Sites Template Commercial NPR 130

SocialButterfly

JANUARY 23, 2013

Nonprofits, government entities and corporations may submit any “pro-social campaign” that is non-commercial, non-political and that does not advocate for any particular legislation. How are you mixing art and science for good?

Creative 130

Creative Domain Political February 130

The Agitator

SEPTEMBER 11, 2017

Normally I read MarketingProfs to keep abreast of what the smartest of the corporate/commercial marketers are doing, occasionally sifting out some nuggets applicable to our (generally) slower-moving nonprofit sector. But here’s an article from MarketingProfs that purports to turn the tables — These Six Nonprofit Strategies Will Supercharge Your For-Profit Business.

Commercial 48

Commercial Impression Corporate Custom 48

GenerationYGive

DECEMBER 8, 2008

Because of the new Mac commercials like this one: [link] Made from recyclable materials, low on toxins, the commercial is sure to make any greenie, including yours truly, salivate. This commercial speaks straight to what is nearest and dearest to my heart and passion-protecting and preserving our planet. Confession time. For someone from my generation goes, I am a complete Luddite.

Commercial 100

Commercial Generation Audience Link 100

Cause Related Marketing

OCTOBER 4, 2008

So was I.Here’s what it’s about.Foodservicewarehouse.com is giving away a $40,000 green commercial kitchen in order to promote its new green. Dear Kind Readers:Last week I got the most inventive word of mouth marketing approach that has crossed my desk in some time.

Green 130

Green Word of Mouth Commercial Promotion 130