COVID-19 Commercials – A united message or simply a lack of creativity?
Public Sector Marketing 2.0
APRIL 28, 2020
You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Each commercial then shifts gears and moves into a more positive tone, usually mentioning the fact that we are all in this together and encouraging us that the proverbial light at the end of the tunnel will soon be visible. I came across this video mash-up of COVID-19 commercials the other week, which pretty much highlights what I’ve pointed out above in a mocking way.