Expert insights. Personalized for you.
It covers not only bulk email campaigns, but every commercial email message. Messages fall into one of several categories: commercial, transactional, or other. Commercial messages sell or advertise something, transactional or relational messages confirm or facilitate an ongoing or past transaction, and messages that fall into the “other” bucket are not commercial, transactional, or relational. Messages that are primarily commercial are covered by the act. MORE
This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. . – MORE
This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. . MORE
A company that conducts this type of charitable sales promotion is regulated under state charitable solicitation laws as a “commercial co-venturer” (“CCV”). [1] This is the second-part of a four-part series on the four key legal issues you - my readers! MORE
This isn’t a commercial about your organization but rather an opportunity to share important news and insights. The nonprofit One Warm Coat used a virtual news conference to kick off its annual winter coat drive campaign. MORE
Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour. I have proof “ Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues. MORE
Nonprofits, government entities and corporations may submit any “pro-social campaign” that is non-commercial, non-political and that does not advocate for any particular legislation. How are you mixing art and science for good? The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “ Creative for Good ” projects. MORE
A cause marketing venture (also known as a "charitable sales promotion" or "commercial co-venture") is generally defined as a sales campaign in which part of the consumer's purchase of a product or service from a business - in cause marketing parlance "a commercial co-venturer" - will benefit a charitable organization (generally defined as a tax-exempt organization described in Section 501(c)(3) of the Internal Revenue Code). MORE
I saw this nonprofit advocacy commercial last night by VoteVets.org , the League of Conservation Voters , the Sierra Club , and SEIU who are all lobbying for clean energy climate legislation. So the images presented in the commercial don’t match up with what our natural emotional reactions to this kind of scene are. But while the metaphor may be clever intellectually, I think it’s confusing emotionally, which is a problem in a 30-second commercial. MORE
As every commercial, email, and PSA right now will tell you – we are living in unprecedented times. My ninth grade son and I just had what we call in the South “a come to Jesus meeting” about his schoolwork. MORE
Avoid commercializing your Facebook page. The world is so crammed with commercialization that we feel it’s imperative to offer our Facebook friends an oasis from commercial advertising. Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans. MORE
” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” Tom Thanks for the pointer Ken. communications fundraising philanthropy premium MORE
Because of the new Mac commercials like this one: [link] Made from recyclable materials, low on toxins, the commercial is sure to make any greenie, including yours truly, salivate. This commercial speaks straight to what is nearest and dearest to my heart and passion-protecting and preserving our planet. Confession time. For someone from my generation goes, I am a complete Luddite. MORE
You can use the image in your content that is being distributed through or as a commercial, marketing efforts, apps, websites, social media, tv and movies, presentations, product packages, newspapers and books. Get thousands of free stock photos for your nonprofit, NGO or Social Enterprise. MORE
it’s a fraudulent act in which some parties present a bid for a commercial product just for the sake of making an appearance, but another party has been promised the commercial contract already. . Some common examples of this are direct mails and TV commercials. MORE
I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl How does a small nonprofit go viral and capture attention on the national stage? MORE
Impressions are what commercial media sell and what advertisers buy. (If Repeat after me: brand promotion delivered by radio & TV commercials, be they syndicated, cable or prime-time commercials, costs more than impressions delivered by logo-mugs. For every dollar invested in marketing, your nonprofit can present its branding elements to more people with a dumb coffee mug than it can with a sophisticated broadcast commercial or print ad. MORE
Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County. MORE
Via Ridelust.com I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network MORE
Don’t rip off Marketoonist or us by lifting it for your own commercial use. . This week’s cartoon from Marketoonist made me laugh out loud. You know why. Replace the Sale bag with a Donation Jar or a Volunteer Sign-Up form or any other nonprofity transaction tool and it’s pretty much the same cartoon, right? But you don’t have to feel that way, and you shouldn’t, if you follow the approaches we talk about here all the time at Nonprofit Marketing Guide. MORE
This past Sunday, more than 114 million people tuned in to watch the Super Bowl , the Katy Perry halftime show , and of course, a new lineup of commercials. Although there were tons of famous faces on the screen on Sunday, Network for Good’s MVP was a very special lady, Estella, who was featured in an ad with her Brilliant Bus MORE
Commercial businesses and charities both have to fulfill needs in order to survive. You might think that commercial businesses serve the needs of their customers while charities serve the needs of their missions (such as feeding the hungry or curing cancer). But think again because charities are actually in the business of serving the needs of their customers too— just like commercial businesses. MORE
Having a strong brand is not just a great idea for commercial organizations. Arguably, it’s far easier for a Nonprofit to state its Core Idea and Purpose than it is for a commercial organization. Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]. MORE
These can be composted at home as well as commercially. 4 Inspiring Ways How eCommerce Businesses And Marketplaces Are Ditching Plastic Packaging In 2021. Plastics have helped humanity in many ways. Still, we can and must do better to reduce the plastic pollution. MORE
Here’s a neat list from chiefmartec.com of 1,000 marketing technology firms serving the commercial space. George Washington famously said, “It’s better to be alone than in bad company.” ” I agree. It’s crowded. . In 2007, when I had the idea for MarketSmart, I wanted my firm to be on a list like this. Today I’m thrilled that we’re NOT. . Instead, we prefer to swim alone. In front. . MORE
In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.” MORE
Yeah, that partnership is a commercial co-venture and subject to regulation.?? Just because you're selling partnerships for a nonprofit doesn't make rejection by a prospect any easier. It hurts when you get turned down, right? MORE
In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level. The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission. MORE
And HubSpot shares For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners. Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today I share Facebook stats and news and how to get responses to your emails. It’s time for Mixed Links… Hootsuite shares How to Use Facebook Lookalike Audiences: The Complete Guide. MORE
While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […]. MORE
You can watch the commercial here. Nice Superbowl ad for rescue dogs. It ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation , up to $250,000. I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster. It’s great that Budlight chose to support a local organization! Maybe we should get Weego to play for the Patriots next year. MORE
Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. MORE
Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter. MORE
If you haven’t perused the Nonprofit Social Network Survey Report by NTEN, ThePort and Common Knowledge, here’s what you’ve missed: Social Networking Presence Facebook is still used by more nonprofits than any other commercial social network with 86% of nonprofits indicating that they have a presence on this network. MORE
You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. I came across this video mash-up of COVID-19 commercials the other week, which pretty much highlights what I’ve pointed out above in a mocking way. MORE
Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County. MORE
On #GivingTuesday, you can expect a high volume and high level of competition for inbox placement - across nonprofits, retail, commercial organizations, and more. Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more. MORE
Some examples of conventional marketing for nonprofits include: Television commercials: Large nonprofits such as Jude’s Children’s Hospital , or People for the Ethical Treatment of Animals (PETA) still have commercials that help promote their causes. MORE
Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty. MORE
Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant. MORE
Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well. See the whole post here (recommended, otherwise you''ll miss the great Brunner animations). The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for. 7 deadly sins brands Brunner Digiday social media stories MORE
That’s why Hallmark, or whomever it was, knew what they were doing when they built a commercial empire around our mom love with Mother’s Day. My mom. Your mom. All of our moms. I bet you love yours as much as I love mine. Even though she passed away many years ago, she is an active voice in my head, and ever present in my heart. Most of us love our moms hard, despite the occasional conflict—as is the human condition. MORE
From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen]. MORE
GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season. Confirming rumors that have been circulating for some time, the organizers of GivingTuesday announced late last night that this year’s event, slated for December 1st, has been canceled. MORE
Commercial Related Topics Public Sector Marketing 2.0
APRIL 28, 2020
You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. I came across this video mash-up of COVID-19 commercials the other week, which pretty much highlights what I’ve pointed out above in a mocking way.
Selfish Giving
AUGUST 18, 2021
Yeah, that partnership is a commercial co-venture and subject to regulation.?? Just because you're selling partnerships for a nonprofit doesn't make rejection by a prospect any easier. It hurts when you get turned down, right?
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Seeking Grant Money Today
MAY 25, 2009
Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant.
Selfish Giving
JUNE 28, 2012
From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen].
Social Media Bird Brain
OCTOBER 22, 2014
Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well. See the whole post here (recommended, otherwise you''ll miss the great Brunner animations). The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for. 7 deadly sins brands Brunner Digiday social media stories
NonProfit Branding
AUGUST 20, 2016
Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.
NonProfit Branding
JULY 2, 2014
Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.
Fundraising 123
MAY 28, 2010
If you haven’t perused the Nonprofit Social Network Survey Report by NTEN, ThePort and Common Knowledge, here’s what you’ve missed: Social Networking Presence Facebook is still used by more nonprofits than any other commercial social network with 86% of nonprofits indicating that they have a presence on this network.
iMarketSmart
DECEMBER 20, 2013
Commercial businesses and charities both have to fulfill needs in order to survive. You might think that commercial businesses serve the needs of their customers while charities serve the needs of their missions (such as feeding the hungry or curing cancer). But think again because charities are actually in the business of serving the needs of their customers too— just like commercial businesses.
J Campbell Social Marketing
FEBRUARY 18, 2020
This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. . –
Nonprofit Marketing Insights by GlobalOwls
MARCH 3, 2021
You can use the image in your content that is being distributed through or as a commercial, marketing efforts, apps, websites, social media, tv and movies, presentations, product packages, newspapers and books. Get thousands of free stock photos for your nonprofit, NGO or Social Enterprise.
NonProfit Branding
DECEMBER 6, 2011
Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.
Nonprofit Marketing Insights by GlobalOwls
MAY 15, 2021
Some examples of conventional marketing for nonprofits include: Television commercials: Large nonprofits such as Jude’s Children’s Hospital , or People for the Ethical Treatment of Animals (PETA) still have commercials that help promote their causes.
J Campbell Social Marketing
JANUARY 13, 2020
This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. .
Social Media Bird Brain
FEBRUARY 11, 2011
Via Ridelust.com I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network
iMarketSmart
MARCH 25, 2015
In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level. The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission.
Nonprofit Marketing Insights by GlobalOwls
JANUARY 1, 2021
Having a strong brand is not just a great idea for commercial organizations. Arguably, it’s far easier for a Nonprofit to state its Core Idea and Purpose than it is for a commercial organization. Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources].
Nonprofit Marketing Insights by GlobalOwls
JUNE 2, 2021
These can be composted at home as well as commercially. 4 Inspiring Ways How eCommerce Businesses And Marketplaces Are Ditching Plastic Packaging In 2021. Plastics have helped humanity in many ways. Still, we can and must do better to reduce the plastic pollution.
Kivi's Nonprofit Communications Blog
SEPTEMBER 13, 2016
Don’t rip off Marketoonist or us by lifting it for your own commercial use. . This week’s cartoon from Marketoonist made me laugh out loud. You know why. Replace the Sale bag with a Donation Jar or a Volunteer Sign-Up form or any other nonprofity transaction tool and it’s pretty much the same cartoon, right? But you don’t have to feel that way, and you shouldn’t, if you follow the approaches we talk about here all the time at Nonprofit Marketing Guide.
The Agitator
FEBRUARY 11, 2014
” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” Tom Thanks for the pointer Ken. communications fundraising philanthropy premium
Kivi's Nonprofit Communications Blog
FEBRUARY 15, 2019
And HubSpot shares For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners. Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today I share Facebook stats and news and how to get responses to your emails. It’s time for Mixed Links… Hootsuite shares How to Use Facebook Lookalike Audiences: The Complete Guide.
The Agitator
JUNE 8, 2017
In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”
iMarketSmart
APRIL 24, 2014
Here’s a neat list from chiefmartec.com of 1,000 marketing technology firms serving the commercial space. George Washington famously said, “It’s better to be alone than in bad company.” ” I agree. It’s crowded. . In 2007, when I had the idea for MarketSmart, I wanted my firm to be on a list like this. Today I’m thrilled that we’re NOT. . Instead, we prefer to swim alone. In front. .
Kivi's Nonprofit Communications Blog
APRIL 27, 2020
As every commercial, email, and PSA right now will tell you – we are living in unprecedented times. My ninth grade son and I just had what we call in the South “a come to Jesus meeting” about his schoolwork.
Nonprofit Marketing Blog
APRIL 1, 2015
I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl How does a small nonprofit go viral and capture attention on the national stage?
Mission Minded
JANUARY 15, 2016
While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […].
Public Sector Marketing 2.0
OCTOBER 10, 2013
Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour. I have proof “ Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues.
NonProfit Hub
AUGUST 21, 2020
it’s a fraudulent act in which some parties present a bid for a commercial product just for the sake of making an appearance, but another party has been promised the commercial contract already. . Some common examples of this are direct mails and TV commercials.
Cause Related Marketing
MAY 14, 2012
A cause marketing venture (also known as a "charitable sales promotion" or "commercial co-venture") is generally defined as a sales campaign in which part of the consumer's purchase of a product or service from a business - in cause marketing parlance "a commercial co-venturer" - will benefit a charitable organization (generally defined as a tax-exempt organization described in Section 501(c)(3) of the Internal Revenue Code).
The Agitator
MAY 8, 2014
Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty.
The Agitator
MAY 26, 2015
Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter.
SocialButterfly
JANUARY 23, 2013
Nonprofits, government entities and corporations may submit any “pro-social campaign” that is non-commercial, non-political and that does not advocate for any particular legislation. How are you mixing art and science for good? The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “ Creative for Good ” projects.
Selfish Giving
DECEMBER 4, 2019
A company that conducts this type of charitable sales promotion is regulated under state charitable solicitation laws as a “commercial co-venturer” (“CCV”). [1] This is the second-part of a four-part series on the four key legal issues you - my readers!
Selfish Giving
FEBRUARY 5, 2012
You can watch the commercial here. Nice Superbowl ad for rescue dogs. It ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation , up to $250,000. I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster. It’s great that Budlight chose to support a local organization! Maybe we should get Weego to play for the Patriots next year.
Kivi's Nonprofit Communications Blog
JULY 8, 2010
I saw this nonprofit advocacy commercial last night by VoteVets.org , the League of Conservation Voters , the Sierra Club , and SEIU who are all lobbying for clean energy climate legislation. So the images presented in the commercial don’t match up with what our natural emotional reactions to this kind of scene are. But while the metaphor may be clever intellectually, I think it’s confusing emotionally, which is a problem in a 30-second commercial.
NonProfit Branding
MAY 7, 2012
Impressions are what commercial media sell and what advertisers buy. (If Repeat after me: brand promotion delivered by radio & TV commercials, be they syndicated, cable or prime-time commercials, costs more than impressions delivered by logo-mugs. For every dollar invested in marketing, your nonprofit can present its branding elements to more people with a dumb coffee mug than it can with a sophisticated broadcast commercial or print ad.
EveryAction
NOVEMBER 9, 2017
On #GivingTuesday, you can expect a high volume and high level of competition for inbox placement - across nonprofits, retail, commercial organizations, and more. Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more.
Nonprofit Marketing Blog
FEBRUARY 5, 2015
This past Sunday, more than 114 million people tuned in to watch the Super Bowl , the Katy Perry halftime show , and of course, a new lineup of commercials. Although there were tons of famous faces on the screen on Sunday, Network for Good’s MVP was a very special lady, Estella, who was featured in an ad with her Brilliant Bus
GenerationYGive
DECEMBER 8, 2008
Because of the new Mac commercials like this one: [link] Made from recyclable materials, low on toxins, the commercial is sure to make any greenie, including yours truly, salivate. This commercial speaks straight to what is nearest and dearest to my heart and passion-protecting and preserving our planet. Confession time. For someone from my generation goes, I am a complete Luddite.
Kivi's Nonprofit Communications Blog
OCTOBER 29, 2020
This isn’t a commercial about your organization but rather an opportunity to share important news and insights. The nonprofit One Warm Coat used a virtual news conference to kick off its annual winter coat drive campaign.
Fundraising 123
JANUARY 15, 2013
Avoid commercializing your Facebook page. The world is so crammed with commercialization that we feel it’s imperative to offer our Facebook friends an oasis from commercial advertising. Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans.
The Agitator
MARCH 31, 2015
GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season. Confirming rumors that have been circulating for some time, the organizers of GivingTuesday announced late last night that this year’s event, slated for December 1st, has been canceled.
Kivi's Nonprofit Communications Blog
APRIL 27, 2015
That’s why Hallmark, or whomever it was, knew what they were doing when they built a commercial empire around our mom love with Mother’s Day. My mom. Your mom. All of our moms. I bet you love yours as much as I love mine. Even though she passed away many years ago, she is an active voice in my head, and ever present in my heart. Most of us love our moms hard, despite the occasional conflict—as is the human condition.
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