CauseTalk Radio Ep16: Cause Marketing Legal Advice That May Keep You Out of Jail

Selfish Giving

From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen].

The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands.

Grants for Science Or Technology Films Being Commercially Produced

Seeking Grant Money Today

Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant.

The #1 Way to Generate More New Major Donors Fast


In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level.

What Motivates People To Give?

The Agitator

” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.”

9 Questions Fundraisers Need to Ask Themselves In Order to Improve in 2014


Commercial businesses and charities both have to fulfill needs in order to survive. You might think that commercial businesses serve the needs of their customers while charities serve the needs of their missions (such as feeding the hungry or curing cancer).

The Donor Journey – 1

The Agitator

Last week I lamented the fact that so little seems to have been researched or written about regarding the ‘donor journey’ Whereas, in the commercial space, marketers can describe in excruciating detail how consumers proceed to consider and eventually purchase their products.

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What Jobs Do Your Donors Want Done?

The Agitator

In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control.

Design Your Donor In

The Agitator

The commercial marketing space is full of chatter about getting ‘customer insight’ and understanding the ‘customer experience’ with the brand and its products/services (now termed ‘Cx’). The first, from the commercial space: Five Ways to Design the Customer Into Your Company , recently published on MarketingProfs.

Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour.

In Pursuit Of The Trivial

The Agitator

Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land.

Target Audience: A Lesson from Politics

Mission Minded

While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […].

Are You Trusting That Trust Will Just ‘Happen’?

The Agitator

Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty.

They’re Looking At Us!

The Agitator

Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter.

Facebook: We Iz Now In Yur Car Reading Yur Posts

Social Media Bird Brain

Via I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network

Fundraising Intermission #1: Retention (Again!)

The Agitator

Before we continuing exploring the new, new things and better ways to do the old, old things, Tom and I thought it good to pause for an intermission and remind ourselves and fellow Agitators of some fundraising fundamentals that we lose sight of at our peril.

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Thinking Like For-Profits

The Agitator

My cherry-picking goals are usually modest — how is the commercial world employing a new platform like mobile, how are they earning a return from customer service, how are they using analytics/modeling to zero in on likely customers, what are their customer retention strategies and outcomes? I spend a heap of time watching how for-profits market their services and wares, looking for nuggets of insight, research or technique that might have applicability in our nonprofit space.

Bad News: Donors Don’t Hang Around, Either

Non Profit Marketing 360

An infographic published by Bloomerang, developer of a database product that focuses on retention, juxtaposed a comparison between business and nonprofit that raised eyebrows: Commercial BusinessCustomer Retention 94% Attrition 6%. Photo credit: Bert Kaufmann. The only news that could make a 50% churn rate of development directors look good is the 73% attrition rate of first-time donors.

Mom Messages—Shortcut to Heart, then Head

Kivi's Nonprofit Communications Blog

That’s why Hallmark, or whomever it was, knew what they were doing when they built a commercial empire around our mom love with Mother’s Day. My mom. Your mom. All of our moms. I bet you love yours as much as I love mine.

Seniors Are Challenging

The Agitator

It’s ironic that commercial marketers are eager these days to better reach the senior market, while many fundraisers feel it is urgent for them to better reach the young. Gilmartin finds commercial marketers struggling to figure out how to market to seniors, because the commercial guys have traditionally focused on selling to the young. Yesterday I suggested that fundraisers should pay attention to how AARP is using social media to engage its seniors market.

Mobile And Fundraising

The Agitator

Here’s yet another instructive guide from the commercial space regarding mobile marketing, this time from Oracle — The Modern Marketer’s Guide To Mobile.

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Fired, With Enthusiasm

The Agitator

The drains, who suck out the emotion, neutralize feelings and commoditize giving till it becomes like any other commercial transaction. Or should it be “Fired with enthusiasm”? There’s a big difference as UK fundraiser Ken Burnett sees it.

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The Agitator

I can’t discuss the former … deep corporate secrets and commercial sensitivity, you know. Some Agitator readers might have noticed that I was on vacation recently. However, what some call ‘vacation’, I call ‘field work’ as my visit to the States included very high level strategic and editorial planning with co-editor Craver, as well as some on-the-ground research.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

Marketing in the commercial sector is largely driven by age demographics, and there’s a reason. Sarah Tedesco. We’ve talked before about segmenting your email list to send more relevant communications.

Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Selfish Giving

They're not advertising during the Super Bowl, but they will be donating money based on the commercials.

The Eyes Have It

The Agitator

High powered commercial brands leave nothing to chance when it comes to marketing. For example, product placement on grocery shelves is a fine art, and the care that goes into packaging what is offered on those shelves is equally informed by meticulous research.

Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs

Selfish Giving

You can watch the commercial here. Nice Superbowl ad for rescue dogs. It ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation , up to $250,000.

Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

Fundraising 123

Avoid commercializing your Facebook page. The world is so crammed with commercialization that we feel it’s imperative to offer our Facebook friends an oasis from commercial advertising. Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans.

Re-engaging Lapsed Customers/Donors

The Agitator

In the commercial world, marketers use all sorts of personal and individual behavior (or inactivity) data to trigger relevant customer contacts aimed at repeat sales or ‘softer’ relationship building. Everybody in marketing — whether they’re selling cars, cell phones or causes/charities — has the same problem … keeping their current customers engaged.

Why donors stop their support

Nonprofit Marketing Blog

As I did in my previous post, I am going to compare research pulled from the commercial sector. In this case, we will look at why a commercial customer leaves. I recently hosted a guest post by Jay Love on the great donor exodus.

It’s So Easy To Just Blast Them Out

The Agitator

Here’s an example from the commercial space — Patagonia, the outdoor apparel retailer. ‘Tis the height of email fundraising season, as we noted yesterday. And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying.

Turn Fans Into Ambassadors

The Agitator

Commercial marketers face the same challenge, and talk about it a lot on marketing blogs. Go up a lifestyle level — here the commercial challenge is about how to get customers to feel passionate about, say, a tile cleaner product! Not bad advice from the commercial sector. Our last two posts have talked about growing use of social nets amongst older cohorts.

Are You in the Joy Business? Maybe You Should Be

Kivi's Nonprofit Communications Blog

Much better than all of those depressing commercials you see about abandoned and negelected animals. I have to admit that I am a little depressed thinking about the upcoming fall fundraising season. I’m expecting a lot of doom and gloom from nonprofits.

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

The King Salmon or Chinook is the largest species in the Pacific salmon family and in some parts of Alaska the population is weak , leading to restrictions on sport and commercial fishing in some areas of the Kenai River fishery, for instance. Moreover, there’s a natural kind of push and pull in Alaska between the sport salmon fishermen and the commercial salmon fishermen.

How to make a magnificent mini-impression

Nonprofit Marketing Blog

He says to think about your favorite commercial and three things that might have made it great. Which part of that commercial stays with you? How did the company use the commercial to portray its unique brand? People decide very quickly whether something appeals to them - usually in a matter of seconds. If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement.

Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

” “Fire your branding expert, your marketing grad, your advertising creative from the commercial world. Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid.

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

Avoiding Excommunication

The Agitator

First, clearly the commercial marketers are heavy into more and more data-driven personalisation. This January, like all previously, my in-box is full of marketing prognostications about the coming year — which channels must get more attention, new skills that must be mastered, where marketers are going to spend more money, plus expected trends, trends and more trends.

Keep The Spark Alive

The Agitator

Via Marketing Profs, here is some loyalty advice from the commercial space. “Keep the spark alive” says this article … Brand Love for the Long Haul.

Which Test Won?

The Agitator

I get a feed that presents nothing but various direct marketing tests, almost always from the commercial space. It’s called Which Test Won? You don’t need to add it to your in-box; I’ll watch it for you.