Grants for Science Or Technology Films Being Commercially Produced

Seeking Grant Money Today

Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant.

CauseTalk Radio Ep16: Cause Marketing Legal Advice That May Keep You Out of Jail

Selfish Giving

From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen].

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Nonprofit Branding — Meet the Water Girls (This post is personal!)

NonProfit Branding

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands.

Nonprofit Branding – Meet the Water Girls (This post is personal!)

NonProfit Branding

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

Are You Pretending That People Really Want Your E-Newsletter?

Kivi's Nonprofit Communications Blog

Don’t rip off Marketoonist or us by lifting it for your own commercial use. . This week’s cartoon from Marketoonist made me laugh out loud. You know why.

CAN-SPAM Act – What Do I Need To Know?

JCA Insights

It covers not only bulk email campaigns, but every commercial email message. Messages fall into one of several categories: commercial, transactional, or other. Messages that are primarily commercial are covered by the act. Commercial. New to e-marketing?

What Motivates People To Give?

The Agitator

” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.”

The #1 Way to Generate More New Major Donors Fast

iMarketSmart

In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level.

Bad News: Donors Don’t Hang Around, Either

Non Profit Marketing 360

An infographic published by Bloomerang, developer of a database product that focuses on retention, juxtaposed a comparison between business and nonprofit that raised eyebrows: Commercial BusinessCustomer Retention 94% Attrition 6%. Photo credit: Bert Kaufmann. The only news that could make a 50% churn rate of development directors look good is the 73% attrition rate of first-time donors.

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NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

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Your Invitation into the Circle of Trust

Kivi's Nonprofit Communications Blog

First of all, we need a better name for this concept that doesn’t conjure up fitness center commercials or Robert DeNiro forcing you out “Meet the Fockers” style.

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We Are Not On This List (And We Don’t Care)

iMarketSmart

Here’s a neat list from chiefmartec.com of 1,000 marketing technology firms serving the commercial space. George Washington famously said, “It’s better to be alone than in bad company.” ” I agree.

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Facebook: We Iz Now In Yur Car Reading Yur Posts

Social Media Bird Brain

Via Ridelust.com I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network

What Motivates People To Give?

The Agitator

” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.”

Old-Style Social Networking

The Agitator

Enjoy this commercial. The heart pines for the good old days, when social networking occurred face to face.

Giving Tuesday Canceled

The Agitator

GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season.

Going Viral: A Small Nonprofit Gets National Attention

Nonprofit Marketing Blog

I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl How does a small nonprofit go viral and capture attention on the national stage?

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Are You Trusting That Trust Will Just ‘Happen’?

The Agitator

Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty.

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They’re Looking At Us!

The Agitator

Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter.

Forget Tom Brady and Dancing Sharks, Estella was Our MVP

Nonprofit Marketing Blog

This past Sunday, more than 114 million people tuned in to watch the Super Bowl , the Katy Perry halftime show , and of course, a new lineup of commercials.

Target Audience: A Lesson from Politics

Mission Minded

While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […].

Mobile And Fundraising

The Agitator

Here’s yet another instructive guide from the commercial space regarding mobile marketing, this time from Oracle — The Modern Marketer’s Guide To Mobile.

In Pursuit Of The Trivial

The Agitator

Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land.

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The Legalities of Cause Marketing

Cause Related Marketing

Currently, a majority of states have some form of commercial co-venturer ("CCV") laws in effect. In general, CCV laws are triggered where the commercial co-venturer sells a product or service and represents to consumers that part of its purchase or use will benefit a charitable organization.

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Does This Oil Spill Metaphor Work for You?

Kivi's Nonprofit Communications Blog

I saw this nonprofit advocacy commercial last night by VoteVets.org , the League of Conservation Voters , the Sierra Club , and SEIU who are all lobbying for clean energy climate legislation. You shouldn’t have to think too much about a commercial; you should just get it.

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How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kivi's Nonprofit Communications Blog

I know all of this because they have Rise Up billboards around town, commercials, and bunches of local news coverage. Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy.

Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour.

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Do You Recognise This Nonprofit?

The Agitator

Normally I read MarketingProfs to keep abreast of what the smartest of the corporate/commercial marketers are doing, occasionally sifting out some nuggets applicable to our (generally) slower-moving nonprofit sector. But here’s an article from MarketingProfs that purports to turn the tables — These Six Nonprofit Strategies Will Supercharge Your For-Profit Business.

Design Your Donor In

The Agitator

The commercial marketing space is full of chatter about getting ‘customer insight’ and understanding the ‘customer experience’ with the brand and its products/services (now termed ‘Cx’). The first, from the commercial space: Five Ways to Design the Customer Into Your Company , recently published on MarketingProfs.

The Green Kitchen Bribe.er. Referral Fee

Cause Related Marketing

So was I.Here’s what it’s about.Foodservicewarehouse.com is giving away a $40,000 green commercial kitchen in order to promote its new green. Dear Kind Readers:Last week I got the most inventive word of mouth marketing approach that has crossed my desk in some time.

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What Jobs Do Your Donors Want Done?

The Agitator

In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control.

The Brazen Mercantilist Division of the Cause-Related Marketing blog

Cause Related Marketing

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The Eyes Have It

The Agitator

High powered commercial brands leave nothing to chance when it comes to marketing. For example, product placement on grocery shelves is a fine art, and the care that goes into packaging what is offered on those shelves is equally informed by meticulous research.

Stop Fishing. Start Engaging.

iMarketSmart

Take a look at the old model of selling in the commercial space versus the new model. Remember the old days? You’d cold call a donor to set up a meeting at breakfast, lunch or dinner by saying, “I’d like to update you on…” this or that. Oops!

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Calling All Creative for Good Projects

SocialButterfly

Nonprofits, government entities and corporations may submit any “pro-social campaign” that is non-commercial, non-political and that does not advocate for any particular legislation. How are you mixing art and science for good?

Mom Messages—Shortcut to Heart, then Head

Kivi's Nonprofit Communications Blog

That’s why Hallmark, or whomever it was, knew what they were doing when they built a commercial empire around our mom love with Mother’s Day. My mom. Your mom. All of our moms. I bet you love yours as much as I love mine.

The Donor Journey – 1

The Agitator

Last week I lamented the fact that so little seems to have been researched or written about regarding the ‘donor journey’ Whereas, in the commercial space, marketers can describe in excruciating detail how consumers proceed to consider and eventually purchase their products.

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#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Speaking of the Super Bowl, didn’t it seem like the commercials were way more serious this year? It’s Friday! Let’s party with some Mixed Links… So how many of you watched the Super Bowl? I am a Patriots fan (Dad’s from Boston) so I had a pretty good night.

Tips From The E-Commerce World

The Agitator

Overall, the article is more pertinent to commercial marketers, but it did include a couple of points worth passing along. I was fishing (not phishing) for some e-marketing tips and came across an article titled, Eight Myths E-Commerce Marketers Must Stop Believing In. First, it was great to read about the acquisition myth: “Traditionally, most marketers were focused on top-of-the-funnel activities.