Public Sector Marketing 2.0

APRIL 28, 2020

You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Each commercial then shifts gears and moves into a more positive tone, usually mentioning the fact that we are all in this together and encouraging us that the proverbial light at the end of the tunnel will soon be visible. I came across this video mash-up of COVID-19 commercials the other week, which pretty much highlights what I’ve pointed out above in a mocking way.

Commercial 133

Commercial Creative TV Brand 133

Seeking Grant Money Today

MAY 25, 2009

Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant.

Commercial 40

Commercial Distribution July Awards 40

Selfish Giving

JUNE 28, 2012

From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen].

Legal 59

Legal Radio May Advertisement 59

NonProfit Branding

AUGUST 20, 2016

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

Nebraska 146

Nebraska Personalization Colorado Brand 146

Social Media Bird Brain

OCTOBER 22, 2014

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well. See the whole post here (recommended, otherwise you''ll miss the great Brunner animations). The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for. 7 deadly sins brands Brunner Digiday social media stories

Social Media 195

Social Media Media Social Commercial 195

NonProfit Branding

JULY 2, 2014

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

Personalization 176

Personalization Nebraska Colorado Brand 176

JCA Insights

MARCH 16, 2011

It covers not only bulk email campaigns, but every commercial email message. Messages fall into one of several categories: commercial, transactional, or other. Commercial messages sell or advertise something, transactional or relational messages confirm or facilitate an ongoing or past transaction, and messages that fall into the “other” bucket are not commercial, transactional, or relational. Messages that are primarily commercial are covered by the act.

CAN-SPAM 141

CAN-SPAM Spam Commercial Opt-out 141

iMarketSmart

DECEMBER 20, 2013

Commercial businesses and charities both have to fulfill needs in order to survive. You might think that commercial businesses serve the needs of their customers while charities serve the needs of their missions (such as feeding the hungry or curing cancer). But think again because charities are actually in the business of serving the needs of their customers too— just like commercial businesses.

Commercial 109

Commercial Fulfillment Question Custom 109

J Campbell Social Marketing

FEBRUARY 18, 2020

This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. . – This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! .

Social Media 219

Social Media Writing Media Social 219

NonProfit Branding

DECEMBER 6, 2011

Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

Cost 122

Cost Measure Promotion Brand 122

Social Media Bird Brain

FEBRUARY 11, 2011

Via Ridelust.com I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network

Facebook 114

Facebook Commercial Advertisement Advertising 114

iMarketSmart

MARCH 25, 2015

In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level. The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission.

Major Donors 142

Major Donors Generation Commercial Cost 142

J Campbell Social Marketing

JANUARY 13, 2020

This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. . Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. .

Online 184

Online How To Forum Intent 184

The Agitator

FEBRUARY 11, 2014

” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” Tom Thanks for the pointer Ken. communications fundraising philanthropy premium

Urgency 84

Urgency Commercial Video Research 84

The Agitator

JUNE 8, 2017

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”

Custom 46

Custom Customer Corporate Commercial 46

iMarketSmart

APRIL 24, 2014

Here’s a neat list from chiefmartec.com of 1,000 marketing technology firms serving the commercial space. George Washington famously said, “It’s better to be alone than in bad company.” ” I agree. It’s crowded. . In 2007, when I had the idea for MarketSmart, I wanted my firm to be on a list like this. Today I’m thrilled that we’re NOT. . Instead, we prefer to swim alone. In front. .

Firm 109

Firm List Commercial Washington 109

Mission Minded

JANUARY 15, 2016

While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […].

Political 41

Political Target Audience Commercial 41

Kivi's Nonprofit Communications Blog

FEBRUARY 15, 2019

And HubSpot shares For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners. Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today I share Facebook stats and news and how to get responses to your emails. It’s time for Mixed Links… Hootsuite shares How to Use Facebook Lookalike Audiences: The Complete Guide.

February 155

February Link Nonprofit Communications Stats 155

Kivi's Nonprofit Communications Blog

SEPTEMBER 13, 2016

Don’t rip off Marketoonist or us by lifting it for your own commercial use. . This week’s cartoon from Marketoonist made me laugh out loud. You know why. Replace the Sale bag with a Donation Jar or a Volunteer Sign-Up form or any other nonprofity transaction tool and it’s pretty much the same cartoon, right? But you don’t have to feel that way, and you shouldn’t, if you follow the approaches we talk about here all the time at Nonprofit Marketing Guide.

Newsletter 179

Newsletter Commercial Summer Segmentation 179

Public Sector Marketing 2.0

OCTOBER 10, 2013

Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour. I have proof “ Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues.

Trends 160

Trends Game Theory Statistics Forum 160

Nonprofit Marketing Blog

APRIL 1, 2015

I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl How does a small nonprofit go viral and capture attention on the national stage?

Viral 58

Viral Commercial Spot Custom 58

Kivi's Nonprofit Communications Blog

APRIL 27, 2020

As every commercial, email, and PSA right now will tell you – we are living in unprecedented times. My ninth grade son and I just had what we call in the South “a come to Jesus meeting” about his schoolwork.

Commercial 172

Commercial Income Tips Newsletter 172

Cause Related Marketing

MAY 14, 2012

A cause marketing venture (also known as a "charitable sales promotion" or "commercial co-venture") is generally defined as a sales campaign in which part of the consumer's purchase of a product or service from a business - in cause marketing parlance "a commercial co-venturer" - will benefit a charitable organization (generally defined as a tax-exempt organization described in Section 501(c)(3) of the Internal Revenue Code).

Legal 127

Legal Cause Marketing Sales And Marketing New Hampshire 127

The Agitator

MAY 8, 2014

Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty.

Trust 56

Trust Commercial Permission Associations 56

SocialButterfly

JANUARY 23, 2013

Nonprofits, government entities and corporations may submit any “pro-social campaign” that is non-commercial, non-political and that does not advocate for any particular legislation. How are you mixing art and science for good? The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “ Creative for Good ” projects.

Creative 204

Creative Domain Forum Political 204

The Agitator

MAY 26, 2015

Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter.

Commercial 67

Commercial Brand Branding Twitter 67

Selfish Giving

FEBRUARY 5, 2012

You can watch the commercial here. Nice Superbowl ad for rescue dogs. It ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation , up to $250,000. I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster. It’s great that Budlight chose to support a local organization! Maybe we should get Weego to play for the Patriots next year.

Ads 81

Ads Commercial Help Promotion 81

EveryAction

NOVEMBER 9, 2017

On #GivingTuesday, you can expect a high volume and high level of competition for inbox placement - across nonprofits, retail, commercial organizations, and more. Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more.

Foundation 132

Foundation Global Grassroots Range 132

NonProfit Branding

MAY 7, 2012

Impressions are what commercial media sell and what advertisers buy. (If Repeat after me: brand promotion delivered by radio & TV commercials, be they syndicated, cable or prime-time commercials, costs more than impressions delivered by logo-mugs. For every dollar invested in marketing, your nonprofit can present its branding elements to more people with a dumb coffee mug than it can with a sophisticated broadcast commercial or print ad.

Cost 125

Cost Brand Branding How To 125

GenerationYGive

DECEMBER 8, 2008

Because of the new Mac commercials like this one: [link] Made from recyclable materials, low on toxins, the commercial is sure to make any greenie, including yours truly, salivate. This commercial speaks straight to what is nearest and dearest to my heart and passion-protecting and preserving our planet. Confession time. For someone from my generation goes, I am a complete Luddite.

Commercial 100

Commercial Generation Audience Link 100

Nonprofit Marketing Blog

FEBRUARY 5, 2015

This past Sunday, more than 114 million people tuned in to watch the Super Bowl , the Katy Perry halftime show , and of course, a new lineup of commercials. Although there were tons of famous faces on the screen on Sunday, Network for Good’s MVP was a very special lady, Estella, who was featured in an ad with her Brilliant Bus

Commercial 47

Commercial Ads Course Network 47

Fundraising 123

JANUARY 15, 2013

Avoid commercializing your Facebook page. The world is so crammed with commercialization that we feel it’s imperative to offer our Facebook friends an oasis from commercial advertising. Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans.

Facebook 169

Facebook Tips Jacksonville Viral 169

The Agitator

MARCH 31, 2015

GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season. Confirming rumors that have been circulating for some time, the organizers of GivingTuesday announced late last night that this year’s event, slated for December 1st, has been canceled.

Commercial 80

Commercial December Foundation Organization 80

Selfish Giving

DECEMBER 4, 2019

A company that conducts this type of charitable sales promotion is regulated under state charitable solicitation laws as a “commercial co-venturer” (“CCV”). [1] Below is a chart that outlines the state registration and reporting requirements applicable to for-profit companies conducting charitable sales promotions: Commercial Co-venturer Registration and Reporting Requirements. This is the second-part of a four-part series on the four key legal issues you - my readers!

Law 43

Law Corporate Hawaii South Carolina 43

A Small Change

MAY 5, 2010

This law applies to more than just bulk email: “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. Many fundraisers are fuzzy on the rules of email solicitations. Nonprofits seem to receive a little grace with people regarding how we use and reuse our email lists. But that doesn’t mean we shouldn’t know the rules.

Rules 132

Rules Email Spam Law 132

The Agitator

MARCH 3, 2015

The commercial marketing space is full of chatter about getting ‘customer insight’ and understanding the ‘customer experience’ with the brand and its products/services (now termed ‘Cx’). The first, from the commercial space: Five Ways to Design the Customer Into Your Company , recently published on MarketingProfs.

Design 56

Design Commercial Custom Customer 56

The Agitator

JUNE 10, 2015

Here’s yet another instructive guide from the commercial space regarding mobile marketing, this time from Oracle — The Modern Marketer’s Guide To Mobile. These days The Agitator is badgering readers on the importance of mastering mobile almost as much as we hammer away at donor retention.

Mobile 72

Mobile Stats Commercial Guide 72

Non Profit Marketing 360

JUNE 28, 2012

That said, much of what can be found on Pinterest seems to be of a commercial variety: books for sale, fashion trends, ideas to accessorize the home… Well worth sharing, but if such topics make up the majority of pins at present, what is the value of the platform to a nonprofit already striving to reach out via Facebook and other more established social-media networks?

Blasts 136

Blasts Sales And Marketing Commercial Traffic 136

Sea Change Strategies

JULY 26, 2013

Now that we do-gooders are in the commercial email ghetto, what will become of us? My focus group mentor, who had loads of commercial and non-profit experience, remarked after one such group, “people are far more likely to get passionate over whether their toothpaste comes in a tube or a pump than they are about the issues of the day.”. People for the most part love the non-Spam commercial communications they get.

Pakistan 43

Pakistan Sales And Marketing Commercial Non-profit 43

The Agitator

AUGUST 26, 2009

Enjoy this commercial. The heart pines for the good old days, when social networking occurred face to face.

Social Network 40

Social Network Commercial Network Social 40

iMarketSmart

APRIL 10, 2014

Take a look at the old model of selling in the commercial space versus the new model. Remember the old days? You’d cold call a donor to set up a meeting at breakfast, lunch or dinner by saying, “I’d like to update you on…” this or that. Oops! I think that’s still going on in fundraising isn’t it? I call those meetings “fishing expeditions” I also call them “tremendous time sucks”! There IS a better way.

Dinner 100

Dinner Commercial Prospect Major Donors 100

EveryAction

SEPTEMBER 7, 2018

They looked at a gum commercial or something and tested how people reacted if they showed a person’s face in the first 10 seconds vs. how people reacted if they showed the gum in the first 10 seconds. When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium.

Guide 105

Guide Video North Carolina Grassroots 105

The Agitator

APRIL 6, 2015

Last week I lamented the fact that so little seems to have been researched or written about regarding the ‘donor journey’ Whereas, in the commercial space, marketers can describe in excruciating detail how consumers proceed to consider and eventually purchase their products.

Faith 70

Faith Commercial Template Case Study 70