COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. I came across this video mash-up of COVID-19 commercials the other week, which pretty much highlights what I’ve pointed out above in a mocking way.

Grants for Science Or Technology Films Being Commercially Produced

Seeking Grant Money Today

Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant.

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CauseTalk Radio Ep16: Cause Marketing Legal Advice That May Keep You Out of Jail

Selfish Giving

From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen].

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The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands.

Nonprofit Branding — Meet the Water Girls (This post is personal!)

NonProfit Branding

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

Nonprofit Branding – Meet the Water Girls (This post is personal!)

NonProfit Branding

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

CAN-SPAM Act – What Do I Need To Know?

JCA Insights

It covers not only bulk email campaigns, but every commercial email message. Messages fall into one of several categories: commercial, transactional, or other. Messages that are primarily commercial are covered by the act. Commercial. New to e-marketing?

9 Questions Fundraisers Need to Ask Themselves In Order to Improve in 2014


Commercial businesses and charities both have to fulfill needs in order to survive. You might think that commercial businesses serve the needs of their customers while charities serve the needs of their missions (such as feeding the hungry or curing cancer).

Who's Using Social Networking and How?

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If you haven’t perused the Nonprofit Social Network Survey Report by NTEN, ThePort and Common Knowledge, here’s what you’ve missed: Social Networking Presence Facebook is still used by more nonprofits than any other commercial social network with 86% of nonprofits indicating that they have a presence on this network.

Staying Motivated While Trying to Motivate Others #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

As every commercial, email, and PSA right now will tell you – we are living in unprecedented times. My ninth grade son and I just had what we call in the South “a come to Jesus meeting” about his schoolwork.

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. .

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The #1 Way to Generate More New Major Donors Fast


In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level.

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

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Mixed Links for Nonprofit Communicators – February 15, 2019

Kivi's Nonprofit Communications Blog

And HubSpot shares For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners. Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising.

Are You Pretending That People Really Want Your E-Newsletter?

Kivi's Nonprofit Communications Blog

Don’t rip off Marketoonist or us by lifting it for your own commercial use. . This week’s cartoon from Marketoonist made me laugh out loud. You know why.

Facebook: We Iz Now In Yur Car Reading Yur Posts

Social Media Bird Brain

Via I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network

What Motivates People To Give?

The Agitator

” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.”

We Are Not On This List (And We Don’t Care)


Here’s a neat list from of 1,000 marketing technology firms serving the commercial space. George Washington famously said, “It’s better to be alone than in bad company.” ” I agree.

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Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour.

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Going Viral: A Small Nonprofit Gets National Attention

Nonprofit Marketing Blog

I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl How does a small nonprofit go viral and capture attention on the national stage?

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The Legalities of Cause Marketing

Cause Related Marketing

Currently, a majority of states have some form of commercial co-venturer ("CCV") laws in effect. In general, CCV laws are triggered where the commercial co-venturer sells a product or service and represents to consumers that part of its purchase or use will benefit a charitable organization.

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Customer Feedback, Corporate Style

The Agitator

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”

Calling All Creative for Good Projects


Nonprofits, government entities and corporations may submit any “pro-social campaign” that is non-commercial, non-political and that does not advocate for any particular legislation. How are you mixing art and science for good?

Does This Oil Spill Metaphor Work for You?

Kivi's Nonprofit Communications Blog

I saw this nonprofit advocacy commercial last night by , the League of Conservation Voters , the Sierra Club , and SEIU who are all lobbying for clean energy climate legislation. You shouldn’t have to think too much about a commercial; you should just get it.

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Corporate Partnerships & The Law: Registration & Reporting Requirements ??

Selfish Giving

A company that conducts this type of charitable sales promotion is regulated under state charitable solicitation laws as a “commercial co-venturer” (“CCV”). [1] This is the second-part of a four-part series on the four key legal issues you - my readers!

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Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs

Selfish Giving

You can watch the commercial here. Nice Superbowl ad for rescue dogs. It ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation , up to $250,000.

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Target Audience: A Lesson from Politics

Mission Minded

While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […].

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Impressions are what commercial media sell and what advertisers buy. (If Repeat after me: brand promotion delivered by radio & TV commercials, be they syndicated, cable or prime-time commercials, costs more than impressions delivered by logo-mugs.

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Mom Messages—Shortcut to Heart, then Head

Kivi's Nonprofit Communications Blog

That’s why Hallmark, or whomever it was, knew what they were doing when they built a commercial empire around our mom love with Mother’s Day. My mom. Your mom. All of our moms. I bet you love yours as much as I love mine.

Forget Tom Brady and Dancing Sharks, Estella was Our MVP

Nonprofit Marketing Blog

This past Sunday, more than 114 million people tuned in to watch the Super Bowl , the Katy Perry halftime show , and of course, a new lineup of commercials.

Giving Tuesday Canceled

The Agitator

GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season.

Six Inclusive Stock Photography Sites Every Nonprofit Should Have Bookmarked

Kivi's Nonprofit Communications Blog

No derivatives, no commercial use. You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional.

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Your Invitation into the Circle of Trust

Kivi's Nonprofit Communications Blog

First of all, we need a better name for this concept that doesn’t conjure up fitness center commercials or Robert DeNiro forcing you out “Meet the Fockers” style.

Trust 148

Mobile And Fundraising

The Agitator

Here’s yet another instructive guide from the commercial space regarding mobile marketing, this time from Oracle — The Modern Marketer’s Guide To Mobile.

[Guide] Creating Video for Nonprofits


They looked at a gum commercial or something and tested how people reacted if they showed a person’s face in the first 10 seconds vs. how people reacted if they showed the gum in the first 10 seconds. When you're building a movement, video is an indispensable storytelling tool.

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Are You Trusting That Trust Will Just ‘Happen’?

The Agitator

Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty.

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#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

If you are soliciting for donors and volunteers via mail, isn’t most mail about commercial and for-profit activity?

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Stop Fishing. Start Engaging.


Take a look at the old model of selling in the commercial space versus the new model. Remember the old days? You’d cold call a donor to set up a meeting at breakfast, lunch or dinner by saying, “I’d like to update you on…” this or that. Oops!

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They’re Looking At Us!

The Agitator

Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter.

Our EveryAction Hero: United Nations Foundation


On #GivingTuesday, you can expect a high volume and high level of competition for inbox placement - across nonprofits, retail, commercial organizations, and more. Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more.

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kivi's Nonprofit Communications Blog

I know all of this because they have Rise Up billboards around town, commercials, and bunches of local news coverage. Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy.

#INTERVIEW: Mark Van Gurp, Osocio Blog – Showcases the Best Advertising & Marketing For Social Causes

Non Profit Marketing 360

We have no commercial obligations. MKC: Are there special challenges in advertising for social change that don’t occur in commercial advertising?

Corporate Do-Gooding the Social Way


For several years now GE has been showing us commercials promoting their " ecomagination." Honda has been running a commercial on TV showing a father and son donating food for Thanksgiving: "Keep doing what you do best, and we'll keep doing what we do." the commercial tells us.