He says to think about your favorite commercial and three things that might have made it great. Which part of that commercial stays with you? How did the company use the commercial to portray its unique brand? People decide very quickly whether something appeals to them - usually in a matter of seconds. If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement. MORE
” “Fire your branding expert, your marketing grad, your advertising creative from the commercial world. Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid. MORE
Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour. MORE
I can’t discuss the former … deep corporate secrets and commercial sensitivity, you know. Some Agitator readers might have noticed that I was on vacation recently. However, what some call ‘vacation’, I call ‘field work’ as my visit to the States included very high level strategic and editorial planning with co-editor Craver, as well as some on-the-ground research. MORE
Here’s yet another instructive guide from the commercial space regarding mobile marketing, this time from Oracle — The Modern Marketer’s Guide To Mobile. MORE
Avoid commercializing your Facebook page. The world is so crammed with commercialization that we feel it’s imperative to offer our Facebook friends an oasis from commercial advertising. Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans. MORE
Via Marketing Profs, here is some loyalty advice from the commercial space. “Keep the spark alive” says this article … Brand Love for the Long Haul. MORE
” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” MORE
Commercial marketers face the same challenge, and talk about it a lot on marketing blogs. Go up a lifestyle level — here the commercial challenge is about how to get customers to feel passionate about, say, a tile cleaner product! Not bad advice from the commercial sector. Our last two posts have talked about growing use of social nets amongst older cohorts. MORE
First, clearly the commercial marketers are heavy into more and more data-driven personalisation. This January, like all previously, my in-box is full of marketing prognostications about the coming year — which channels must get more attention, new skills that must be mastered, where marketers are going to spend more money, plus expected trends, trends and more trends. MORE
I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl How does a small nonprofit go viral and capture attention on the national stage? MORE
Via Ridelust.com I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network MORE
Marketing in the commercial sector is largely driven by age demographics, and there’s a reason. Sarah Tedesco. We’ve talked before about segmenting your email list to send more relevant communications. MORE
In the commercial world, marketers use all sorts of personal and individual behavior (or inactivity) data to trigger relevant customer contacts aimed at repeat sales or ‘softer’ relationship building. Everybody in marketing — whether they’re selling cars, cell phones or causes/charities — has the same problem … keeping their current customers engaged. MORE
Don’t rip off Marketoonist or us by lifting it for your own commercial use. . This week’s cartoon from Marketoonist made me laugh out loud. You know why. MORE
The commercial marketing space is full of chatter about getting ‘customer insight’ and understanding the ‘customer experience’ with the brand and its products/services (now termed ‘Cx’). The first, from the commercial space: Five Ways to Design the Customer Into Your Company , recently published on MarketingProfs. MORE
My cherry-picking goals are usually modest — how is the commercial world employing a new platform like mobile, how are they earning a return from customer service, how are they using analytics/modeling to zero in on likely customers, what are their customer retention strategies and outcomes? I spend a heap of time watching how for-profits market their services and wares, looking for nuggets of insight, research or technique that might have applicability in our nonprofit space. MORE
Commercial businesses and charities both have to fulfill needs in order to survive. You might think that commercial businesses serve the needs of their customers while charities serve the needs of their missions (such as feeding the hungry or curing cancer). MORE
Here’s an example from the commercial space — Patagonia, the outdoor apparel retailer. ‘Tis the height of email fundraising season, as we noted yesterday. And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying. MORE
Before we continuing exploring the new, new things and better ways to do the old, old things, Tom and I thought it good to pause for an intermission and remind ourselves and fellow Agitators of some fundraising fundamentals that we lose sight of at our peril. MORE
The drains, who suck out the emotion, neutralize feelings and commoditize giving till it becomes like any other commercial transaction. Or should it be “Fired with enthusiasm”? There’s a big difference as UK fundraiser Ken Burnett sees it. MORE
I get a feed that presents nothing but various direct marketing tests, almost always from the commercial space. It’s called Which Test Won? You don’t need to add it to your in-box; I’ll watch it for you. MORE
In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level. MORE
While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […]. MORE
The King Salmon or Chinook is the largest species in the Pacific salmon family and in some parts of Alaska the population is weak , leading to restrictions on sport and commercial fishing in some areas of the Kenai River fishery, for instance. Moreover, there’s a natural kind of push and pull in Alaska between the sport salmon fishermen and the commercial salmon fishermen. MORE
You can watch the commercial here. Nice Superbowl ad for rescue dogs. It ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation , up to $250,000. MORE
An infographic published by Bloomerang, developer of a database product that focuses on retention, juxtaposed a comparison between business and nonprofit that raised eyebrows: Commercial BusinessCustomer Retention 94% Attrition 6%. Photo credit: Bert Kaufmann. The only news that could make a 50% churn rate of development directors look good is the 73% attrition rate of first-time donors. MORE
Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product. MORE
Last week I lamented the fact that so little seems to have been researched or written about regarding the ‘donor journey’ Whereas, in the commercial space, marketers can describe in excruciating detail how consumers proceed to consider and eventually purchase their products. MORE
They're not advertising during the Super Bowl, but they will be donating money based on the commercials. MORE
Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land. MORE
In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control. MORE
Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter. MORE
High powered commercial brands leave nothing to chance when it comes to marketing. For example, product placement on grocery shelves is a fine art, and the care that goes into packaging what is offered on those shelves is equally informed by meticulous research. MORE
It’s ironic that commercial marketers are eager these days to better reach the senior market, while many fundraisers feel it is urgent for them to better reach the young. Gilmartin finds commercial marketers struggling to figure out how to market to seniors, because the commercial guys have traditionally focused on selling to the young. Yesterday I suggested that fundraisers should pay attention to how AARP is using social media to engage its seniors market. MORE
Much better than all of those depressing commercials you see about abandoned and negelected animals. I have to admit that I am a little depressed thinking about the upcoming fall fundraising season. I’m expecting a lot of doom and gloom from nonprofits. MORE
Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty. MORE
Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant. MORE
As I did in my previous post, I am going to compare research pulled from the commercial sector. In this case, we will look at why a commercial customer leaves. I recently hosted a guest post by Jay Love on the great donor exodus. MORE
Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. MORE
That’s why Hallmark, or whomever it was, knew what they were doing when they built a commercial empire around our mom love with Mother’s Day. My mom. Your mom. All of our moms. I bet you love yours as much as I love mine. MORE
From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen]. MORE
GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season. MORE
Commercial Related Topics Selfish Giving
JUNE 28, 2012
From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen].
Social Media Bird Brain
OCTOBER 22, 2014
Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands.
Seeking Grant Money Today
MAY 25, 2009
Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant.
iMarketSmart
MARCH 25, 2015
In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level.
The Agitator
FEBRUARY 11, 2014
” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.”
The Agitator
APRIL 6, 2015
Last week I lamented the fact that so little seems to have been researched or written about regarding the ‘donor journey’ Whereas, in the commercial space, marketers can describe in excruciating detail how consumers proceed to consider and eventually purchase their products.
The Agitator
JUNE 14, 2017
Slowly, but surely, research in the field of behavioral science is making its way into Fundraising Land.
The Agitator
DECEMBER 3, 2013
In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control.
The Agitator
MARCH 3, 2015
The commercial marketing space is full of chatter about getting ‘customer insight’ and understanding the ‘customer experience’ with the brand and its products/services (now termed ‘Cx’). The first, from the commercial space: Five Ways to Design the Customer Into Your Company , recently published on MarketingProfs.
Public Sector Marketing 2.0
OCTOBER 10, 2013
Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour.
The Agitator
MAY 8, 2014
Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty.
iMarketSmart
DECEMBER 20, 2013
Commercial businesses and charities both have to fulfill needs in order to survive. You might think that commercial businesses serve the needs of their customers while charities serve the needs of their missions (such as feeding the hungry or curing cancer).
The Agitator
MAY 26, 2015
Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter.
Social Media Bird Brain
FEBRUARY 11, 2011
Via Ridelust.com I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network
The Agitator
APRIL 28, 2015
My cherry-picking goals are usually modest — how is the commercial world employing a new platform like mobile, how are they earning a return from customer service, how are they using analytics/modeling to zero in on likely customers, what are their customer retention strategies and outcomes? I spend a heap of time watching how for-profits market their services and wares, looking for nuggets of insight, research or technique that might have applicability in our nonprofit space.
The Agitator
JANUARY 21, 2013
Before we continuing exploring the new, new things and better ways to do the old, old things, Tom and I thought it good to pause for an intermission and remind ourselves and fellow Agitators of some fundraising fundamentals that we lose sight of at our peril.
Kivi's Nonprofit Communications Blog
APRIL 27, 2015
That’s why Hallmark, or whomever it was, knew what they were doing when they built a commercial empire around our mom love with Mother’s Day. My mom. Your mom. All of our moms. I bet you love yours as much as I love mine.
Non Profit Marketing 360
FEBRUARY 3, 2013
An infographic published by Bloomerang, developer of a database product that focuses on retention, juxtaposed a comparison between business and nonprofit that raised eyebrows: Commercial BusinessCustomer Retention 94% Attrition 6%. Photo credit: Bert Kaufmann. The only news that could make a 50% churn rate of development directors look good is the 73% attrition rate of first-time donors.
The Agitator
JUNE 10, 2015
Here’s yet another instructive guide from the commercial space regarding mobile marketing, this time from Oracle — The Modern Marketer’s Guide To Mobile.
The Agitator
JANUARY 17, 2013
It’s ironic that commercial marketers are eager these days to better reach the senior market, while many fundraisers feel it is urgent for them to better reach the young. Gilmartin finds commercial marketers struggling to figure out how to market to seniors, because the commercial guys have traditionally focused on selling to the young. Yesterday I suggested that fundraisers should pay attention to how AARP is using social media to engage its seniors market.
Mission Minded
JANUARY 15, 2016
While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […].
The Agitator
JUNE 8, 2014
The drains, who suck out the emotion, neutralize feelings and commoditize giving till it becomes like any other commercial transaction. Or should it be “Fired with enthusiasm”? There’s a big difference as UK fundraiser Ken Burnett sees it.
The Agitator
AUGUST 19, 2015
I can’t discuss the former … deep corporate secrets and commercial sensitivity, you know. Some Agitator readers might have noticed that I was on vacation recently. However, what some call ‘vacation’, I call ‘field work’ as my visit to the States included very high level strategic and editorial planning with co-editor Craver, as well as some on-the-ground research.
Selfish Giving
FEBRUARY 7, 2017
They're not advertising during the Super Bowl, but they will be donating money based on the commercials.
Kivi's Nonprofit Communications Blog
SEPTEMBER 16, 2015
Marketing in the commercial sector is largely driven by age demographics, and there’s a reason. Sarah Tedesco. We’ve talked before about segmenting your email list to send more relevant communications.
The Agitator
APRIL 10, 2014
High powered commercial brands leave nothing to chance when it comes to marketing. For example, product placement on grocery shelves is a fine art, and the care that goes into packaging what is offered on those shelves is equally informed by meticulous research.
Selfish Giving
FEBRUARY 5, 2012
You can watch the commercial here. Nice Superbowl ad for rescue dogs. It ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation , up to $250,000.
Fundraising 123
JANUARY 15, 2013
Avoid commercializing your Facebook page. The world is so crammed with commercialization that we feel it’s imperative to offer our Facebook friends an oasis from commercial advertising. Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans.
The Agitator
NOVEMBER 2, 2014
In the commercial world, marketers use all sorts of personal and individual behavior (or inactivity) data to trigger relevant customer contacts aimed at repeat sales or ‘softer’ relationship building. Everybody in marketing — whether they’re selling cars, cell phones or causes/charities — has the same problem … keeping their current customers engaged.
Nonprofit Marketing Blog
FEBRUARY 3, 2013
As I did in my previous post, I am going to compare research pulled from the commercial sector. In this case, we will look at why a commercial customer leaves. I recently hosted a guest post by Jay Love on the great donor exodus.
The Agitator
DECEMBER 10, 2014
Here’s an example from the commercial space — Patagonia, the outdoor apparel retailer. ‘Tis the height of email fundraising season, as we noted yesterday. And judging from the email I see, most fundraisers are just blasting away, with no apparent effort to use donor information (of course, that assumes you have some!) to target donors with personally relevant messages. “Too damn busy this time of year” I can hear some readers saying.
The Agitator
SEPTEMBER 19, 2011
Commercial marketers face the same challenge, and talk about it a lot on marketing blogs. Go up a lifestyle level — here the commercial challenge is about how to get customers to feel passionate about, say, a tile cleaner product! Not bad advice from the commercial sector. Our last two posts have talked about growing use of social nets amongst older cohorts.
Cause Related Marketing
JUNE 7, 2013
The King Salmon or Chinook is the largest species in the Pacific salmon family and in some parts of Alaska the population is weak , leading to restrictions on sport and commercial fishing in some areas of the Kenai River fishery, for instance. Moreover, there’s a natural kind of push and pull in Alaska between the sport salmon fishermen and the commercial salmon fishermen.
Kivi's Nonprofit Communications Blog
OCTOBER 12, 2011
Much better than all of those depressing commercials you see about abandoned and negelected animals. I have to admit that I am a little depressed thinking about the upcoming fall fundraising season. I’m expecting a lot of doom and gloom from nonprofits.
Nonprofit Marketing Blog
FEBRUARY 7, 2012
He says to think about your favorite commercial and three things that might have made it great. Which part of that commercial stays with you? How did the company use the commercial to portray its unique brand? People decide very quickly whether something appeals to them - usually in a matter of seconds. If you work in communications, marketing or fundraising, it’s wise to remember to focus on that mini-impression formed in the first few instants of engagement.
Kivi's Nonprofit Communications Blog
JANUARY 20, 2015
” “Fire your branding expert, your marketing grad, your advertising creative from the commercial world. Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Hurry, get the pitchforks and the lighter fluid.
The Agitator
JANUARY 21, 2016
First, clearly the commercial marketers are heavy into more and more data-driven personalisation. This January, like all previously, my in-box is full of marketing prognostications about the coming year — which channels must get more attention, new skills that must be mastered, where marketers are going to spend more money, plus expected trends, trends and more trends.
NonProfit Branding
DECEMBER 6, 2011
Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.
The Agitator
AUGUST 8, 2013
Via Marketing Profs, here is some loyalty advice from the commercial space. “Keep the spark alive” says this article … Brand Love for the Long Haul.
The Agitator
FEBRUARY 19, 2015
I get a feed that presents nothing but various direct marketing tests, almost always from the commercial space. It’s called Which Test Won? You don’t need to add it to your in-box; I’ll watch it for you.
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