COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. I came across this video mash-up of COVID-19 commercials the other week, which pretty much highlights what I’ve pointed out above in a mocking way.

Grants for Science Or Technology Films Being Commercially Produced

Seeking Grant Money Today

Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant.

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CauseTalk Radio Ep16: Cause Marketing Legal Advice That May Keep You Out of Jail

Selfish Giving

From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen].

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The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well. See the whole post here (recommended, otherwise you''ll miss the great Brunner animations). The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for. 7 deadly sins brands Brunner Digiday social media stories

Nonprofit Branding — Meet the Water Girls (This post is personal!)

NonProfit Branding

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

Nonprofit Branding – Meet the Water Girls (This post is personal!)

NonProfit Branding

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

Free Stock Photos for your Nonprofit, NGO or Social Enterprise

Nonprofit Marketing Insights by GlobalOwls

You can use the image in your content that is being distributed through or as a commercial, marketing efforts, apps, websites, social media, tv and movies, presentations, product packages, newspapers and books. Get thousands of free stock photos for your nonprofit, NGO or Social Enterprise.

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Who's Using Social Networking and How?

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If you haven’t perused the Nonprofit Social Network Survey Report by NTEN, ThePort and Common Knowledge, here’s what you’ve missed: Social Networking Presence Facebook is still used by more nonprofits than any other commercial social network with 86% of nonprofits indicating that they have a presence on this network.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. . –

9 Questions Fundraisers Need to Ask Themselves In Order to Improve in 2014

iMarketSmart

Commercial businesses and charities both have to fulfill needs in order to survive. You might think that commercial businesses serve the needs of their customers while charities serve the needs of their missions (such as feeding the hungry or curing cancer). But think again because charities are actually in the business of serving the needs of their customers too— just like commercial businesses.

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

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Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources]

Nonprofit Marketing Insights by GlobalOwls

Having a strong brand is not just a great idea for commercial organizations. Arguably, it’s far easier for a Nonprofit to state its Core Idea and Purpose than it is for a commercial organization. Building a Strong Nonprofit Brand [Step-by-step Guide + Free Resources].

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. .

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Facebook: We Iz Now In Yur Car Reading Yur Posts

Social Media Bird Brain

Via Ridelust.com I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network

The #1 Way to Generate More New Major Donors Fast

iMarketSmart

In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level. The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission.

Staying Motivated While Trying to Motivate Others #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

As every commercial, email, and PSA right now will tell you – we are living in unprecedented times. My ninth grade son and I just had what we call in the South “a come to Jesus meeting” about his schoolwork.

Are You Pretending That People Really Want Your E-Newsletter?

Kivi's Nonprofit Communications Blog

Don’t rip off Marketoonist or us by lifting it for your own commercial use. . This week’s cartoon from Marketoonist made me laugh out loud. You know why. Replace the Sale bag with a Donation Jar or a Volunteer Sign-Up form or any other nonprofity transaction tool and it’s pretty much the same cartoon, right? But you don’t have to feel that way, and you shouldn’t, if you follow the approaches we talk about here all the time at Nonprofit Marketing Guide.

Mixed Links for Nonprofit Communicators – February 15, 2019

Kivi's Nonprofit Communications Blog

And HubSpot shares For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners. Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today I share Facebook stats and news and how to get responses to your emails. It’s time for Mixed Links… Hootsuite shares How to Use Facebook Lookalike Audiences: The Complete Guide.

What Motivates People To Give?

The Agitator

” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” Tom Thanks for the pointer Ken. communications fundraising philanthropy premium

Customer Feedback, Corporate Style

The Agitator

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”

Target Audience: A Lesson from Politics

Mission Minded

While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […].

We Are Not On This List (And We Don’t Care)

iMarketSmart

Here’s a neat list from chiefmartec.com of 1,000 marketing technology firms serving the commercial space. George Washington famously said, “It’s better to be alone than in bad company.” ” I agree. It’s crowded. . In 2007, when I had the idea for MarketSmart, I wanted my firm to be on a list like this. Today I’m thrilled that we’re NOT. . Instead, we prefer to swim alone. In front. .

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7 Lessons From Marketing Ethics

NonProfit Hub

it’s a fraudulent act in which some parties present a bid for a commercial product just for the sake of making an appearance, but another party has been promised the commercial contract already. . Some common examples of this are direct mails and TV commercials.

Going Viral: A Small Nonprofit Gets National Attention

Nonprofit Marketing Blog

I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl How does a small nonprofit go viral and capture attention on the national stage?

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Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour. I have proof “ Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues.

The Legalities of Cause Marketing

Cause Related Marketing

A cause marketing venture (also known as a "charitable sales promotion" or "commercial co-venture") is generally defined as a sales campaign in which part of the consumer's purchase of a product or service from a business - in cause marketing parlance "a commercial co-venturer" - will benefit a charitable organization (generally defined as a tax-exempt organization described in Section 501(c)(3) of the Internal Revenue Code).

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Are You Trusting That Trust Will Just ‘Happen’?

The Agitator

Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty.

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How to Stage a Successful Virtual News Conference

Kivi's Nonprofit Communications Blog

This isn’t a commercial about your organization but rather an opportunity to share important news and insights. The nonprofit One Warm Coat used a virtual news conference to kick off its annual winter coat drive campaign.

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4 Types Of Business Strategies To Fast Forward Your Growth

Nonprofit Marketing Insights by GlobalOwls

Concentric diversification – Develop technically and/or commercially related products to your existing products, targeting a new market. 4 Types Of Business Strategies To Fast Forward Your Growth. How to Grow your Business?

They’re Looking At Us!

The Agitator

Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter.

Calling All Creative for Good Projects

SocialButterfly

Nonprofits, government entities and corporations may submit any “pro-social campaign” that is non-commercial, non-political and that does not advocate for any particular legislation. How are you mixing art and science for good? The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “ Creative for Good ” projects.

Does This Oil Spill Metaphor Work for You?

Kivi's Nonprofit Communications Blog

I saw this nonprofit advocacy commercial last night by VoteVets.org , the League of Conservation Voters , the Sierra Club , and SEIU who are all lobbying for clean energy climate legislation. So the images presented in the commercial don’t match up with what our natural emotional reactions to this kind of scene are. But while the metaphor may be clever intellectually, I think it’s confusing emotionally, which is a problem in a 30-second commercial.

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How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Impressions are what commercial media sell and what advertisers buy. (If Repeat after me: brand promotion delivered by radio & TV commercials, be they syndicated, cable or prime-time commercials, costs more than impressions delivered by logo-mugs. For every dollar invested in marketing, your nonprofit can present its branding elements to more people with a dumb coffee mug than it can with a sophisticated broadcast commercial or print ad.

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Our EveryAction Hero: United Nations Foundation

EveryAction

On #GivingTuesday, you can expect a high volume and high level of competition for inbox placement - across nonprofits, retail, commercial organizations, and more. Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more.

Mom Messages—Shortcut to Heart, then Head

Kivi's Nonprofit Communications Blog

That’s why Hallmark, or whomever it was, knew what they were doing when they built a commercial empire around our mom love with Mother’s Day. My mom. Your mom. All of our moms. I bet you love yours as much as I love mine. Even though she passed away many years ago, she is an active voice in my head, and ever present in my heart. Most of us love our moms hard, despite the occasional conflict—as is the human condition.

Forget Tom Brady and Dancing Sharks, Estella was Our MVP

Nonprofit Marketing Blog

This past Sunday, more than 114 million people tuned in to watch the Super Bowl , the Katy Perry halftime show , and of course, a new lineup of commercials. Although there were tons of famous faces on the screen on Sunday, Network for Good’s MVP was a very special lady, Estella, who was featured in an ad with her Brilliant Bus

How Apple finally Won My Heart

GenerationYGive

Because of the new Mac commercials like this one: [link] Made from recyclable materials, low on toxins, the commercial is sure to make any greenie, including yours truly, salivate. This commercial speaks straight to what is nearest and dearest to my heart and passion-protecting and preserving our planet. Confession time. For someone from my generation goes, I am a complete Luddite.

Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

Fundraising 123

Avoid commercializing your Facebook page. The world is so crammed with commercialization that we feel it’s imperative to offer our Facebook friends an oasis from commercial advertising. Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans.

Giving Tuesday Canceled

The Agitator

GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season. Confirming rumors that have been circulating for some time, the organizers of GivingTuesday announced late last night that this year’s event, slated for December 1st, has been canceled.

5 Ways Organizations can Fight Climate Change to Build a Better Future

Nonprofit Marketing Insights by GlobalOwls

While there are many possible solutions for fighting climate change , it’s important to recognize that only by standing united in the commercial, governmental, and public realms can we truly make a difference. 5 Ways Organizations can Fight Climate Change to Build a Better Future.

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6 Video Marketing Tips For Nonprofits

NonProfit Hub

Some music you find online may not be available for commercial use without permission. Take Rhett & Link’s local commercial remakes as an example. Video marketing is probably the best medium available at the moment for engaging audiences and promoting messages.

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Email Rules to Live By

A Small Change

This law applies to more than just bulk email: “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. Many fundraisers are fuzzy on the rules of email solicitations. Nonprofits seem to receive a little grace with people regarding how we use and reuse our email lists. But that doesn’t mean we shouldn’t know the rules.

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Design Your Donor In

The Agitator

The commercial marketing space is full of chatter about getting ‘customer insight’ and understanding the ‘customer experience’ with the brand and its products/services (now termed ‘Cx’). The first, from the commercial space: Five Ways to Design the Customer Into Your Company , recently published on MarketingProfs.