COVID-19 Commercials – A united message or simply a lack of creativity?

Public Sector Marketing 2.0

You’ve probably seen a few COVID-19 TV commercials by now, maybe even shed a few tears. Each commercial then shifts gears and moves into a more positive tone, usually mentioning the fact that we are all in this together and encouraging us that the proverbial light at the end of the tunnel will soon be visible. I came across this video mash-up of COVID-19 commercials the other week, which pretty much highlights what I’ve pointed out above in a mocking way.

Grants for Science Or Technology Films Being Commercially Produced

Seeking Grant Money Today

Sloan Foundation, which seeks to create and develop new scripts and films about science and technology and to see them into commercial production with national and international distribution. From The Foundation Center. Deadline: July 6, 2009 Film Independent Accepting Applications for Sloan Foundation Producers Grant The Alfred P. Sloan Foundation will award one participant of Film Independent 's Producers Lab the second annual Sloan Producers Grant.


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CauseTalk Radio Ep16: Cause Marketing Legal Advice That May Keep You Out of Jail

Selfish Giving

From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. CauseTalk Radio Podcast cause marketing commercial co-venture jail time ubit venable[Audio clip: view full post to listen].

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Nonprofit Branding — Meet the Water Girls (This post is personal!)

NonProfit Branding

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

The 7 Deadly Social Media Sins

Social Media Bird Brain

Digiday, which is one of the places I go for social media wisdom, has a great breakdown of the 7 Deadly Sins of social media that may be committed by commercial brands. As often happens, I think it applies to NGOs just as well. See the whole post here (recommended, otherwise you''ll miss the great Brunner animations). The 7 Deadly Sins of Social Media Speaking with multiple voices Paying for. 7 deadly sins brands Brunner Digiday social media stories

Nonprofit Branding – Meet the Water Girls (This post is personal!)

NonProfit Branding

Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Colorado’s flood disaster badly messed up Boulder County.

CAN-SPAM Act – What Do I Need To Know?

JCA Insights

It covers not only bulk email campaigns, but every commercial email message. Messages fall into one of several categories: commercial, transactional, or other. Commercial messages sell or advertise something, transactional or relational messages confirm or facilitate an ongoing or past transaction, and messages that fall into the “other” bucket are not commercial, transactional, or relational. Messages that are primarily commercial are covered by the act.

9 Questions Fundraisers Need to Ask Themselves In Order to Improve in 2014


Commercial businesses and charities both have to fulfill needs in order to survive. You might think that commercial businesses serve the needs of their customers while charities serve the needs of their missions (such as feeding the hungry or curing cancer). But think again because charities are actually in the business of serving the needs of their customers too— just like commercial businesses.

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

Stack them up against the same metrics from promotion in standard commercial media. You can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

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How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. . – This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! .

Facebook: We Iz Now In Yur Car Reading Yur Posts

Social Media Bird Brain

Via I only like the Olympics and baseball, so I wasn’t in the viewing audience when this commercial aired. But when I saw it later I knew I’d have to blog about it and what it might mean to your small nonprofit. Take a look: It’s not groundbreaking in terms of advertising originality, but I got two things from this:Facebook is considered mainstream enough that being able to. Facebook Onstar Small nonprofit Social network

The #1 Way to Generate More New Major Donors Fast


In commercial business we call these “referrals” and the process of getting them needs to be institutionalized at your organization— especially at the major donor level. The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission.

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency. . Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. .

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What Motivates People To Give?

The Agitator

” Not bad for a commercial! A logical argument? Well researched and presented facts? Proof of results? Hyped-up urgency? A promise of recognition? Any of those might suffice. But perhaps you’ll find a better answer in this video … “Giving is the best communication.” Tom Thanks for the pointer Ken. communications fundraising philanthropy premium

Customer Feedback, Corporate Style

The Agitator

In his post on the importance of donor feedback and experiences yesterday, Roger lamented: “Although the commercial world spends literally billions of $ seeking feedback on customer experiences — like the surveys you get after an airline flight, a hotel stay, or an online purchase — it continually amazes me that few organizations who consider themselves donor-centric make any effort to listen to listen to their donors and learn from their comments and complaints.”

We Are Not On This List (And We Don’t Care)


Here’s a neat list from of 1,000 marketing technology firms serving the commercial space. George Washington famously said, “It’s better to be alone than in bad company.” ” I agree. It’s crowded. . In 2007, when I had the idea for MarketSmart, I wanted my firm to be on a list like this. Today I’m thrilled that we’re NOT. . Instead, we prefer to swim alone. In front. .

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Target Audience: A Lesson from Politics

Mission Minded

While you might get tired of the constant commercials, news clips, and solicitations, we have to give a nod to the candidates and their campaigns. It’s election season. Because perhaps more than anyone, politicians know their audience. And, just like our nonprofit branding clients, knowing your audience is the first step in creating the brand, […].

Mixed Links for Nonprofit Communicators – February 15, 2019

Kivi's Nonprofit Communications Blog

And HubSpot shares For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners. Bourbon on Rye. Lexington, KY Did y’all have a good week? I hope so! Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today I share Facebook stats and news and how to get responses to your emails. It’s time for Mixed Links… Hootsuite shares How to Use Facebook Lookalike Audiences: The Complete Guide.

Are You Pretending That People Really Want Your E-Newsletter?

Kivi's Nonprofit Communications Blog

Don’t rip off Marketoonist or us by lifting it for your own commercial use. . This week’s cartoon from Marketoonist made me laugh out loud. You know why. Replace the Sale bag with a Donation Jar or a Volunteer Sign-Up form or any other nonprofity transaction tool and it’s pretty much the same cartoon, right? But you don’t have to feel that way, and you shouldn’t, if you follow the approaches we talk about here all the time at Nonprofit Marketing Guide.

Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). Almost two years ago now I wrote a blog post entitled “ Gamification can change behaviour. I have proof “ Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues.

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Going Viral: A Small Nonprofit Gets National Attention

Nonprofit Marketing Blog

I set out to learn the answer from a Network for Good customer that has achieved the biggest exposure opportunity any business, organization, or individual could hope for: a commercial spot during the Super Bowl How does a small nonprofit go viral and capture attention on the national stage?

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The Legalities of Cause Marketing

Cause Related Marketing

A cause marketing venture (also known as a "charitable sales promotion" or "commercial co-venture") is generally defined as a sales campaign in which part of the consumer's purchase of a product or service from a business - in cause marketing parlance "a commercial co-venturer" - will benefit a charitable organization (generally defined as a tax-exempt organization described in Section 501(c)(3) of the Internal Revenue Code).

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Are You Trusting That Trust Will Just ‘Happen’?

The Agitator

Commercial marketers are as concerned as nonprofits, probably even more so, about customer loyalty. This article by Stephanie Miller of the Direct Marketing Association, Investing in Trust to Gain Loyalty , gives some insight into the commercial direct marketer’s thinking about loyalty and trust … and using data in a way that earns trust. And building the trust that serves as the foundation or prerequisite of loyalty.

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Staying Motivated While Trying to Motivate Others #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

As every commercial, email, and PSA right now will tell you – we are living in unprecedented times. My ninth grade son and I just had what we call in the South “a come to Jesus meeting” about his schoolwork.

Calling All Creative for Good Projects


Nonprofits, government entities and corporations may submit any “pro-social campaign” that is non-commercial, non-political and that does not advocate for any particular legislation. How are you mixing art and science for good? The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “ Creative for Good ” projects.

They’re Looking At Us!

The Agitator

Most of the time, when I write about our commercial marketing brethren, I’m talking about stuff they’re doing that we in the nonprofit sector might learn from. I’ve noticed two articles lately from commercial guys praising nonprofit marketing efforts. Today, the tables are turned. Here’s what they like. The first article, by direct marketer Bob Cargill, is titled: How 10 Nonprofit Brands Roll on Twitter.

Our EveryAction Hero: United Nations Foundation


On #GivingTuesday, you can expect a high volume and high level of competition for inbox placement - across nonprofits, retail, commercial organizations, and more. Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more.

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Impressions are what commercial media sell and what advertisers buy. (If Repeat after me: brand promotion delivered by radio & TV commercials, be they syndicated, cable or prime-time commercials, costs more than impressions delivered by logo-mugs. For every dollar invested in marketing, your nonprofit can present its branding elements to more people with a dumb coffee mug than it can with a sophisticated broadcast commercial or print ad.

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How Apple finally Won My Heart


Because of the new Mac commercials like this one: [link] Made from recyclable materials, low on toxins, the commercial is sure to make any greenie, including yours truly, salivate. This commercial speaks straight to what is nearest and dearest to my heart and passion-protecting and preserving our planet. Confession time. For someone from my generation goes, I am a complete Luddite.

How to Stage a Successful Virtual News Conference

Kivi's Nonprofit Communications Blog

This isn’t a commercial about your organization but rather an opportunity to share important news and insights. The nonprofit One Warm Coat used a virtual news conference to kick off its annual winter coat drive campaign.

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Forget Tom Brady and Dancing Sharks, Estella was Our MVP

Nonprofit Marketing Blog

This past Sunday, more than 114 million people tuned in to watch the Super Bowl , the Katy Perry halftime show , and of course, a new lineup of commercials. Although there were tons of famous faces on the screen on Sunday, Network for Good’s MVP was a very special lady, Estella, who was featured in an ad with her Brilliant Bus

Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

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Avoid commercializing your Facebook page. The world is so crammed with commercialization that we feel it’s imperative to offer our Facebook friends an oasis from commercial advertising. Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans.

Giving Tuesday Canceled

The Agitator

GivingTuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season. Confirming rumors that have been circulating for some time, the organizers of GivingTuesday announced late last night that this year’s event, slated for December 1st, has been canceled.

Email Rules to Live By

A Small Change

This law applies to more than just bulk email: “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”. Many fundraisers are fuzzy on the rules of email solicitations. Nonprofits seem to receive a little grace with people regarding how we use and reuse our email lists. But that doesn’t mean we shouldn’t know the rules.

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Design Your Donor In

The Agitator

The commercial marketing space is full of chatter about getting ‘customer insight’ and understanding the ‘customer experience’ with the brand and its products/services (now termed ‘Cx’). The first, from the commercial space: Five Ways to Design the Customer Into Your Company , recently published on MarketingProfs.

Mobile And Fundraising

The Agitator

Here’s yet another instructive guide from the commercial space regarding mobile marketing, this time from Oracle — The Modern Marketer’s Guide To Mobile. These days The Agitator is badgering readers on the importance of mastering mobile almost as much as we hammer away at donor retention.

#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

That said, much of what can be found on Pinterest seems to be of a commercial variety: books for sale, fashion trends, ideas to accessorize the home… Well worth sharing, but if such topics make up the majority of pins at present, what is the value of the platform to a nonprofit already striving to reach out via Facebook and other more established social-media networks?

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The Gmail Promotions Tab – stop whining and get back to work

Sea Change Strategies

Now that we do-gooders are in the commercial email ghetto, what will become of us? My focus group mentor, who had loads of commercial and non-profit experience, remarked after one such group, “people are far more likely to get passionate over whether their toothpaste comes in a tube or a pump than they are about the issues of the day.”. People for the most part love the non-Spam commercial communications they get.

Old-Style Social Networking

The Agitator

Enjoy this commercial. The heart pines for the good old days, when social networking occurred face to face.

Stop Fishing. Start Engaging.


Take a look at the old model of selling in the commercial space versus the new model. Remember the old days? You’d cold call a donor to set up a meeting at breakfast, lunch or dinner by saying, “I’d like to update you on…” this or that. Oops! I think that’s still going on in fundraising isn’t it? I call those meetings “fishing expeditions” I also call them “tremendous time sucks”! There IS a better way.

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The Donor Journey – 1

The Agitator

Last week I lamented the fact that so little seems to have been researched or written about regarding the ‘donor journey’ Whereas, in the commercial space, marketers can describe in excruciating detail how consumers proceed to consider and eventually purchase their products.

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[Guide] Creating Video for Nonprofits


They looked at a gum commercial or something and tested how people reacted if they showed a person’s face in the first 10 seconds vs. how people reacted if they showed the gum in the first 10 seconds. When you're building a movement, video is an indispensable storytelling tool. By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium.

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These 3 Stories Generated Results (Case Study)

Getting Attention

3) Volunteer Recruitment: These short commercials , funded by a Community Foundation grant to the Children’s Mentoring Connection , have helped secure so many new mentors that the organization is seeking more children to serve and implementing new delivery methods for mentorship. We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation.