Our EveryAction Hero: Healthier Colorado

EveryAction

Healthier Colorado is a nonprofit working to elevate the voices of Coloradans in the public policy process, ensuring healthier standards of living across the state’s diverse communities. How did Healthier Colorado get its start?

Instant-On Cause Marketing Benefiting the Colorado Wildfire Fight

Cause Related Marketing

Qdoba Mexican Grill, a Colorado-based fast-casual Mexican food chain restaurant, is doing one of those instant-on cause marketing efforts benefiting the firefighting effort in the wildfire-ravaged state of Colorado. Next Tuesday, July 10, 2012 all 72 Qdoba restaurants in Colorado will ask customers for a minimum $1 donation to the Red Cross fund called Colorado Wildfires 2012. Qdoba Colorado Wildfires 2012 American Red Cross Instant-On Cause Marketing cause marketing

More Instant-On Cause Marketing from Colorado's Front Range

Cause Related Marketing

When I posted about Qdoba’s instant-on cause marketing effort to benefit the Colorado wildfire crisis, the estimable cause marketer Steve Drake asked where was the rest of these kind of promotions were to be found, especially in the state of Colorado. In fact, a number of Colorado food and dining establishments have offered cause marketing, flat donations of money and food, in addition to prayers.

Snow in May: The Value of Expectations in Branding

Mission Minded

Blog Nonprofit Branding Nonprofit Messaging Storytelling brand Colorado nonprofit snow Also titled: Why I Refuse to Get Out My Snow Shovel Today is Monday, May 12, 2014, and I’m feeling a bit glum.

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#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

We live in the Colorado foothills near Boulder.). We are now within a couple weeks of launching our marketing campaign to Colorado nonprofits first.

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On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Mission Minded

Nonprofit Annual Report Nonprofit Copywriting Nonprofit Messaging Nonprofit communications Storytelling amory lovins best practices colorado public radio communication luis alberto urrea messages narrative nonprofit storytelling NPR rocky mountain institute storyThere’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and Cervante’s times as it is today.

Radio 41

Nonprofit Branding: Something to Celebrate here!

NonProfit Branding

Happily putting the Colorado Floods behind us.** We’re back to posting. Now we’re rolling out a new series Called the Major Gift Sandbox. It explains Major Gift activity for beginners.

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On the Radio: Great Examples of Stories Bringing Life to Complex Issues

Mission Minded

Nonprofit Annual Report Nonprofit communications Nonprofit Copywriting Nonprofit Messaging Storytelling amory lovins best practices colorado public radio communication luis alberto urrea messages narrative nonprofit storytelling NPR rocky mountain institute storyThere’s no question that stories are an essential gateway to understanding complex issues. This was as true in Shakespeare’s and Cervante’s times as it is today.

Radio 40

Nonprofit Branding – Meet the Water Girls (This post is personal!)

NonProfit Branding

Colorado’s flood disaster badly messed up Boulder County. It says at the top “this post is personal.” ” The cheery clown signals how lucky our family and company were last September. Torrents thundered down from the High Country, pushing boulders and trees and houses and trucks through our town’s commercial and residential districts – heading for Nebraska. […]. Fun Stuff Uncategorized

Nonprofit Branding: Blog Going a Little Wonkey Today (02/18/14)

NonProfit Branding

Now that we have recovered from last September’s Colorado Flood Disaster, we are getting ready to resume publication of this blog. But first – we’re reformatting. Moving some posts into libraries under new headings. Oddly, as we move older articles into a new locations, a few republish themselves. And pop into your inbox. Under their […

Nonprofit Branding: & the Good News is….

NonProfit Branding

The good news is that we finally got past last Fall’s Colorado Flood Disaster. Now we’ll resume regular blog posts. You’ll note that the blog is now organized into five ever-evolving content libraries. The one I think will be most cool and most fun is The SNARK TANK! We begin posting new content next week. But […]. Fun Stuff Uncategorized brand management branding crisis communications nonprofit branding Nonprofit marketing VisABILITY

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Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Marketing Communications Specialist Colorado HealthOP (Denver, CO). Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here.

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Great Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Communications Coordinator , Colorado Water Trust (Denver, CO). Please post your open nonprofit marketing positions here. Chief Marketing Officer , National Aquarium (Baltimore, MD). Communications Associate , The Anti-Violence Project. New York, NY). Communications Coordinator , Blue Shield of California Foundation (Chico, CA). Communications Manager , Grand Canyon Trust (Flagstaff, AZ). Email & Mobile Manager , Amnesty International (Flexible location).

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Great Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Colorado Online Organizer , Stand for Children (Denver, CO). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Campaign Manager , Leukemia and Lymphoma Society (San Francisco, CA).

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Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Teva, the footwear company, started out making sandals for Colorado River Guides. And at its founding in 1984, Teva supported the nonprofit Save the Colorado, as it still does today. The key partners are the Waterkeeper Alliance, Ocean Conservancy and Save the Colorado.

Oh, Online Communciations Officer

Getting Attention

Development Associates International (Colorado Springs, CO). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. 1) Communications and Community Advocacy Associate. Sage (New York, NY).

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Nonprofit Marketing Jobs—June 15, 2012

Getting Attention

4) Communications Officer , The Colorado Trust (Denver, CO). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications and Events Manager. Community of Hope (Washington, D.C.).

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Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

Minnesota and Colorado are robust examples. There are so many compelling job opportunities for us nonprofit communicators. In fact, job responsibilities in our field continue to grow more varied as channels, platforms, and approaches evolve.

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Great Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

Director of Communications , The Colorado Trust (Denver, CO). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Account Manager , Strength in Numbers (Boulder, CO).

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Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

EveryAction

Healthier Colorado. Fact: We love Healthier Colorado’s donation page. From their logo at the top to the textured background to the visually appealing color scheme, Healthier Colorado makes you want to donate just by looking at their page. Kicking off with #GivingTuesday, year-end fundraising season will be in full swing. This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors.

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Mission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night. The award recognized the strategic positioning and creative execution of the Marvelous Mud campaign which appeared throughout Denver during the Summer of 2012. Of particular note is that the campaign [.].

Mission Minded Wins PEAK Award from CO American Marketing Association

Mission Minded

Mission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night. The award recognized the strategic positioning and creative execution of the Marvelous Mud campaign which appeared throughout Denver during the Summer of 2012. Of particular note is that the campaign was extremely [.].

Friday Futures – Nonprofit Marketing Jobs – July 8, 2011

Getting Attention

5) Manager, Marketing and Media Relations , Junior Achievement , (Colorado Springs, CO). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Account Director, Digital , Fenton , (New York, NY).

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Friday Futures – Nonprofit Marketing Jobs – July 8, 2011

Getting Attention

5) Manager, Marketing and Media Relations , Junior Achievement , (Colorado Springs, CO). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Account Director, Digital , Fenton , (New York, NY).

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Last Chance for Seattle Workshop and Happy Hour

Kivi's Nonprofit Communications Blog

Nancy Schwartz and I will be spending the day with nonprofits from Hong Kong, Calgary, Missouri, Texas, Colorado, California, Oregon, and across Washington, taking them step-by-step through the process of creating a real-world nonprofit marketing plan.

Your future?

Getting Attention

Development Associates International (Colorado Springs, CO). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES.

Day in the Life of a Nonprofit Communicator – Amie Bennight

Kivi's Nonprofit Communications Blog

Amie Bennight is Communications Manager for CPCD …giving children a head start, a nonprofit organization in Colorado Springs. Amie Bennight.

Friday Futures – Nonprofit Marketing Jobs – July 1, 2011

Getting Attention

5) Manager, Marketing and Media Relations , Junior Achievement , (Colorado Springs, CO). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

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Friday Futures – Nonprofit Marketing Jobs – July 1, 2011

Getting Attention

5) Manager, Marketing and Media Relations , Junior Achievement , (Colorado Springs, CO). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES.

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Election Day Cause Marketing

Cause Related Marketing

Select locations of LaMar’s Donuts in Colorado, Kansas and Nebraska offered a free donut to people wearing the ‘I Voted’ sticker. Preliminary estimates suggest that voter turnout in yesterday’s general election in the United States was several million short of 2008.

Stay Sensitive and Smart Post-Crisis

Getting Attention

naval yard massacre) and natural disasters (flooding in Colorado)— highlight the delicacy of communicating effectively in the shadow of disaster. Post by Moms Demand Action for Gun Sense in America. The crises of recent days—both person-made (the D.C. Crises like these emphasize the fragility of human life and daily life as we know it, so naturally send many of us into a personal tailspin, even if we’re not personally affected.

Super Retention Program – Cerebral Palsy Alliance

The Agitator

Yesterday I complained … only ONE retention superstar had responded from our Agitator audience — Colorado Public Radio. But I shouldn’t complain; it’s quality that counts. A second superb case study has arrived. Jonathon Grapsas at Flat Earth Direct in Australia has been working on retention amongst clients who do much of their donor acquisition via face-to-face solicitation.

Ingredients of Retention Success

The Agitator

We got one response … from Jim East at Colorado Public Radio. Last week, Roger and I asked for retention superstars to tell us their stories. We loosely set the superstar benchmark at an overall 70% retention rate. Given that we have thousands of readers, who generally respond with enthusiasm, we hoped to have dozens of retention success stories to share with you. But no such luck with retention.

Upcoming Events

Fundraising Coach

Breckenridge - September 15 - Rocky Mountain Philanthropy Institute If you're in or around Colorado, join us for RMPI - the Rocky Mountain Philanthropy Institute. I'll be on the road quite a bit this fall. If you'll be at one of these events, let's try to meet up!

CauseTalk Radio Ep66: Cone Study: Tragedy Awaits Companies that Lag on Disaster Relief

Selfish Giving

Were company responses to the Yarnell wildfire deaths, Boston bombings and even to the current flooding in Colorado tragic or triumphant?

Day in the Life of a Nonprofit Communicator – Kassie Pelan

Kivi's Nonprofit Communications Blog

Kassie Pelan is the Communications Coordinator for Re:Vision , a nonprofit based in Denver, Colorado. Kassie Pelan. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. .

The Top 4 Tips for Nonprofit Video Projects

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Based in Denver, he has worked with an illustrious list of non-profits in the Western United states including: The Daniels Fund, Children''s Hospital Colorado Foundation, HopeWest Hospice, University of Wyoming, Colorado School of Mines, Historic Denver, Inc. As a filmmaker with more than 30 years of professional experience, I have witnessed the ability of film to get to the heart of a message, faster, and more powerfully than any other medium.

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It's All about the List! How to Grow and Cultivate Your Most Valuable Online Asset

Fundraising 123

After this presentation, you should walk away with resources to understand: best practices for growing your email list best practices for optimizing the emails you send examples of nonprofits using email marketing to grow their online fundraising About our speaker Justin Perkins is an entrepreneur, environmentalist, accidental techie, new media marketing expert and former State water resources administrator for a major watershed in Colorado.

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Cause Marketing Beer with BOGO, Brew One Give One

Cause Related Marketing

Collins, Colorado, said to be the seventh largest brewery in the United States, did just that with this ad in Sunset magazine. On Monday’s post I touched on the topic of telling people what your cause marketing campaign accomplished when completed.

Assessing Your Audience for 2013

The Agitator

What happened at the Colorado shooting? As you reflect on your ‘market’ for the coming year, perhaps you should be careful about overestimating. I know your donors are attentive to the big picture, well-informed, and serious-minded.