Robin Hood Marketing, Colombia Style

Nonprofit Marketing Blog

Left: Director of Marketing Catalina Mejía and Right: Executive Director Ángela Escallón Emiliani of Conexion Colombia.

1

Shakira Shakira Goes Global with World Bank Fundraising

Wild Woman Fundraising

She started singing when she was 13, and started her own foundation, ( The Barefoot Foundation ) when she was 18, and to date has helped 28,000 in Colombia, her native country. She built 6 schools in Colombia, but more than that, she’s also building a school in Haiti right now.

2

Trending Sources

Cause-related marketing tips from Coke, Microsoft and Renault

Nonprofit Marketing Blog

As I posted yesterday, this week I attended the Conexion Colombia nonprofit conference in Bogota. A highlight was a panel of marketing experts from Oglivy (Coca-Cola’s agency here), Microsoft and Renault, who shared their marketing strategies - and their advice to nonprofits seeking partnerships with companies like theirs. It was a goldmine of information. Their advice spans borders - so I want to share it here. Here are the key points, nonprofit marketing friends: 1.

0