Robin Hood Marketing, Colombia Style

Nonprofit Marketing Blog

Left: Director of Marketing Catalina Mejía and Right: Executive Director Ángela Escallón Emiliani of Conexion Colombia.

Cause-related marketing tips from Coke, Microsoft and Renault

Nonprofit Marketing Blog

As I posted yesterday, this week I attended the Conexion Colombia nonprofit conference in Bogota. A highlight was a panel of marketing experts from Oglivy (Coca-Cola’s agency here), Microsoft and Renault, who shared their marketing strategies - and their advice to nonprofits seeking partnerships with companies like theirs. It was a goldmine of information. Their advice spans borders - so I want to share it here. Here are the key points, nonprofit marketing friends: 1.