Notes From AMA Mplanet 2009 - Mary Dillon, Global CMO McDonald's

Diva Marketing Blog

Global CMO of McDonald's. Mary Dillon, Global CMO, McDonalds McDonald's CMO thinks that social media will help with perspective about the brand. The Crew It was quite evident that Mary was proud of McDonald's crew (employees are referred as "crew").

CMO 52

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. Geoff Livingston: It is the CMO.

CMO 101

Interview with Cory Edwards: Creating Social Business Structures

Diva Marketing Blog

While we often refer to our own group as a CoE, I often define it to people internally as an operations group. One of the benefits of a biz blog is sometimes ''fair trade'' agreements.

Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

Packaging Packaging need not refer to a tangible product. Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, a boutique-style agency with a strong focus on nonprofit and public organizations. In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." " The by-product of our existence has more importance than any consumer product can muster.

Brand 127

Spray And Pray

The Agitator

In the direct mail channel, the thoughtless, non-strategic practice of tossing as many appeals and acquisition pieces as an organization can afford — regardless of long-term result — is referred to as "burn and churn." For those interested in keeping their "bad practices" lexicon up-to-date, the equivalent heedless behavior in the email channel is referred to as “spray and pray.&#.

CMO 53

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

That said, in reality, I bet the CMO or his or her designee is the one actually monitoring the blog, drafting those responses, and running them by the CEO for approval before hitting publish). Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities.