Is Your Website Driving Away The Best Folks?

The Agitator

Time spent (minutes per month) on websites was down across all industries in the U.S. Despite time spent being down, visit rates are up 4% year-over-year across all industries,” CMO Adobe wrote. in 2016, according to an Adobe report. This makes sense. The simpler, faster and more convenient you make your website, the more likely a customer/donor is to come back. ‘Time spent’ and ‘pages viewed’ are lousy and dangerous metrics.

CMO 52

3 Ways Research and Cause Marketing Can Work Together

Cause Related Marketing

CMO predicts that the campaign will attract new and varied consumer demographics and increase exposure and funding for all its nonprofit partners and the associated causes. Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance.

10 Take-aways from BlogWorld Expo

Fundraising Coach

Jim Farley, Ford CMO: Getting the CEO on camera is the worst thing we could do. Jim Farley, Ford CMO: My responsibility as a marketer is create shareable content and then shut up and listen. Jim Farley, Ford CMO: The people that like you and your organization can come up with much better promotional things than. Jim Farley, Ford CMO: You guys [bloggers, podcasters, social media people] have changed our industry forever.

CMO 53

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

First , CEOs and CMOs cant expect talent to come to them with all the tools and skill-sets necessary to become a world-class marketer. As a CMO I felt a personal obligation to create learning cultures where curiosity and teachable moments were valued.

Interview with Cory Edwards: Creating Social Business Structures

Diva Marketing Blog

Innovation (disruptive pilots to existing business processes, vendor/tool evaluation, identifying needs within the business, POV on industry changes, close ties with the social networks, etc.). One of the benefits of a biz blog is sometimes ''fair trade'' agreements.

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

In December, Kmart CMO Kelly Cook was at St. According to Engage for Good , an industry group that helps companies and causes engage consumers and employees around social issues, large checkout fundraisers like Kmart's raise hundreds of millions of dollars for nonprofits. "We

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

First , CEO’s and CMO’s can’t expect talent to come to them with all the tools and skill-sets necessary to become a world-class marketer. As a CMO I felt a personal obligation to create learning cultures where curiosity and teachable moments were valued. There's a new dude in town.