Is Your Website Driving Away The Best Folks?
JUNE 25, 2017
Time spent (minutes per month) on websites was down across all industries in the U.S. Despite time spent being down, visit rates are up 4% year-over-year across all industries,” CMO Adobe wrote. in 2016, according to an Adobe report. This makes sense. The simpler, faster and more convenient you make your website, the more likely a customer/donor is to come back. ‘Time spent’ and ‘pages viewed’ are lousy and dangerous metrics.