From Shopping Clubs To Monthly Giving

The Agitator

So it’s good news for fundraisers that consumers are flocking to subscription media services and buyers’ clubs. We’re creatures of habit. Once we pick up a behavior pattern, we tend to stick with it.

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Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon

J Campbell Social Marketing

I am especially fond of one small, yet very powerful idea that you can use to raise even more money at your next event – and get your nonprofit social media exposure to boot! The idea of Blackbaud’s Social Media Give Back campaign is brilliant, because even the smallest nonprofit can use it.

Trending Sources

Coming Soon: The CALM not BUSY Book Club

Kivi's Nonprofit Communications Blog

Bold and Bright Media will release CALM not BUSY as well as Modern Media Relations , a book co-authored by Antionette and Peter Panepento. That’s why we are going to host an online book club for CALM not BUSY and invite everyone who purchases the book to join us.

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The annual online benchmark study for nonprofits from M+R Strategic Services & NTEN found online fundraising continues to grow - as does the social media reach of nonprofits. . Explore multi-channel communication and engaging with supporters via social media.

Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy.

First Social Media Club Experience

A Small Change

About a month ago, I went to a Social Media Club event in Seattle , and it was a phenomenal experience. At the Social Media Club event, I was thrilled to be with a group of people who are innovating with these tools in amazing ways. If your nonprofit is thinking about new ways to use social media, or for technological board members, find the local Social Media Club in your city and check it out. Social Media & Web 2.0

Social Media Networking: Gone Is The Luxury of Privacy

Diva Marketing Blog

Over the past going, on eight years, of working in the social media industry I've had the pleasure of interviewing many amazing people. One question I often ask is, "What does social media mean to you?". Her story caught my attention from a social media marketer's point of view.

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Is your nonprofit career in danger?

Wild Woman Fundraising

Coordinated a successful nonprofit job club in 2010. Fact: Your job can be a wonderful place, but over 65% of Americans do not like their jobs.

No Kid Hungry grows its monthly giving club with an integrated marketing campaign


During the month of April 2013, Share Our Strength’s No Kid Hungry campaign grew its monthly giving club, The Hunger Core , by over 300 new members. Efforts spanned email, web, social media, direct mail, and telemarketing and were integrated wherever possible.

15 Ways Nonprofits Can Use Instagram

J Campbell Social Marketing

As with all social media sites, I always suggest listening first, conducting research on best practices, sketching out a plan and then jumping in. Why not use them as a source of content for your social media accounts? This post was first published on the GiftWorks Guest Blog. .

How Can Nonprofits Communicate to Two Americas?

Kivi's Nonprofit Communications Blog

The news media has dubbed the divide the “Two Americas” and for lack of a better term, we’ll go with that. Peter Panepento, our media relations advisor, would like to develop a new webinar for communications and fundraising staff on this issue. It’s Kivi here.

Join the Nonprofit Marketing Guide Book Club on Third Fridays

Kivi's Nonprofit Communications Blog

So, Claire Meyerhoff, our resident media relations pro, and I are turning our Magic Keys Radio and Podcast into a virtual book club meeting on the third Fridays for the rest of this year, starting this Friday. But it’s not a book club without you.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The Bombay Club. And if you don’t feel like you’re stacking up that well, you may just be facing one of these 5 Harsh Realities of Social Media Marketing (And How to Deal With Them). New Orleans, LA. The weekend is almost here, ladies and gentlemen!

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Great Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Director of Digital Innovation , The Sierra Club (San Francisco, CA or Washington, DC). Director of Media & Public Relations and New Media Coordinator , Oxfam America (Boston, MA). Social Media Strategist , PETA (Los Angeles, CA).

Come on out and meet me at the 501 Tech Club on August 16th!

Wild Woman Fundraising

I have a terrible confession: Even though I was active in the 501 tech club in Portland, I’ve never been to the 501 tech club in Austin! This week, in fact, today, I’m going to be attending the 501 tech club in Austin! Well, how nonprofits can get concrete measurable results from social media, most likely! Austin 501 Tech Club: Pain Management: Who has time for social media? Are you feeling pressure to make time for social media?

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

At most of today’s marketing conferences and events, and in modern business literature, the bulk of attention is given to reaching and engaging with your audience on social media. Active Social Media Accounts: 2.1 Trends in Social Media Governance and HR.

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5 Ways to Use Social Media for Donor Engagement

Nonprofit Marketing Blog

We know that social media is important. Well hey, we know there are hundreds of ways to use social media but let’s focus on five that could be implemented today or if you are lazy, tomorrow. If someone is incredibly pleased with your organization, they’re going to talk about it over dinner with their family, at book club, the gym, etc…In the digital world, this translates into the ShareThis function. Today I have a guest post for you from Kyle Lacy.

The Story of Max, The Social Media Dog

Diva Marketing Blog

In social media we talk a lot about “ humanizing” content through personal experiences. He was the catalyst to marketing and social media lessons from customer loyalty to experiments in video where Max became a bit of a YouTube Rock Star. Max came into my life about 13 years ago.

7 Tips to Market Mobile Fundraising to Your Donors

J Campbell Social Marketing

Make the most of social media. #5. they’re a part of an exclusive club–which they kind of are! Provide informative links about donation security on your social media sites. Make the most of social media. Guest post by Wauker Matthews.

36 Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Communications Director Sierra Club (San Francisco, CA). Communications and Media Outreach Associate NARAL (Washington, D.C.). Content & Social Media Strategist Water for People (Denver, CO). Database and Media Associate Episcopal Community Services (San Francisco, CA). Media Relations Associate Southeastern Guide Dogs (Palmetto, FL). Social Media Manager United for Iran (Berkeley, CA).

Piggyback Content On Headlines and Notable Days – Catch the Open-Minded Moment

Getting Attention

Not that Earth Day has been a global success in any way in mobilizing us all to treat the environment more respectfully, but it is a marker heralded broadly in the media (mainstream and not) and leveraged by many advertisers in the New York Times last week.

Sierra Club Earth Day Email Success -- Upped My Awareness & Engagement in a Snap in 2 Seconds

Getting Attention

I received an email from the Sierra Club last week offering me seven easy ways to rock my earth day. This succinct email made it easy for me to get a plan together, and feel very appreciative of the Sierra Club. One suggestion though; make sure the timing is a bit more aligned than was the Sierra Club's. Tags: Email and E-Newsletters Media Relations and Press Nonprofit Communications

15 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Director of Online Fundraising , Sierra Club (San Francisco, CA). Media Relations Manager, Global Policy Solutions (Washington DC). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.

Right Responses to Orlando Tragedy (Case Study)

Getting Attention

Here’s how some of your fellow communicators are responding sensitively and productively to this tragedy: STOP all social media posts and email, if you can, then reschedule or revise as makes sense. Watch for pre-loaded social media messages.

Stay Focused at Work: 4 Ideas You Can Try

Kivi's Nonprofit Communications Blog

Here are some signs that Helen Frank at the Boys Club of New York uses, as an example. Option 4: Turn Off All Notifications for Email and Social Media. Feel like you’d be more productive if you could just manage your own attention better and limit distractions?

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Day in the Life of a Nonprofit Communicator – Sarah Tarnopolsky

Kivi's Nonprofit Communications Blog

9:00 – 10:00 am – I set aside time each Wednesday morning for a social media check-in. This morning I check Twitter and take a look at what’s been going on in the university social media feeds the last few days on Facebook and Instagram. Sarah Tarnopolsky.

Day in the Life of a Nonprofit Communicator – Jennifer Starkey

Kivi's Nonprofit Communications Blog

Jennifer has more than 10 years of experience in media relations for both nationally focused non-profits such as the Academy of General Dentistry and the American Dietetic Association and global corporations such as DuPont Nutrition & Health. Jennifer Starkey.

Just in–Causewired’s Tom Watson Will Join Us and #read4change


The other week, I announced a new way for us book lovers to connect in a fun and meaningful way–through an online social change book club named #read4change. What’s better than friends, social media and books? About the Book Club.

Impious Cause Marketing?

Cause Related Marketing

Is Nobelist Al Gore the only person who can legitimately donate to Greenpeace or the Sierra Club ? According to a New York Times article, it is their largest integrated marketing effort, with ads in broadcast, print, digital and social media.

Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

That’s why I so appreciate the practical guidance shared by NYC’s 501 Tech Club presenters Cathe Neukum , Executive Producer at International Rescue Committee (IRC) , and Lane Beauchamp , Manager of Marketing and Media at Broadway Cares.

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Social Media Etiquette

A Small Change

I spoke with a local consulting firm a couple months ago about social media, and we started talking about social media etiquette. Because social media is so new and just starting to be widely adopted, there are not a lot of standards in place for etiquette. Social media etiquette is still so new we are creating and breaking the rules all of the time. What lessons have you learned in social media etiquette? Social Media & Web 2.0

Do Companies Have to Be Sinless Before They Can Practice Cause Marketing?

Cause Related Marketing

Is Nobel Laureate Al Gore the only person who can legitimately donate to Greenpeace or the Sierra Club? According to a New York Times article, it is their largest integrated marketing effort, with ads in broadcast, print, digital and social media. Kellogg's Cause Marketing Activation Share Our Strength Greenpeace The Pope Al Gore Sierra Club cause marketing

The 93 Dollar Club – a fantastic example of online donors doing it for themselves

Giving in a Digital World

One part of the presentation that got a lot of folks interested was the story of the 93 Dollar Club – so I thought it worth repeating that here for anyone who hasn’t come across it before (you can see more about it in the presentation).

The 93 Dollar Club – a fantastic example of online donors doing it for themselves

Giving in a Digital World

One part of the presentation that got a lot of folks interested was the story of the 93 Dollar Club – so I thought it worth repeating that here for anyone who hasn’t come across it before (you can see more about it in the presentation).

Nonprofit Marketing Tips from 19 Experts

Fundraising Coach

As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy? Engage Internet & Social Media Stories nonprofit marketing nonprofit storytelling

Three ways to keep your sanity when it comes to social media

Nonprofit Marketing Blog

The only time I exhaled was at the foreign correspondent’s club when all my competitors were at the bar and I knew that even if something was happening, nothing was being reported. This is the dark side of social media: it’s on all the time, and if you’re checked out you’re bound to be missing something: a critical Tweet about your organization, a burning question on your blog post, a news development development you need to understand.

Takeaways for Communicators: Nonprofit Technology Conference (#14NTC)

Getting Attention

Last week, 501TechNYC—the New York chapter of NTEN’s 501 Tech Clubs —met to recap the 2014 Nonprofit Technology Conference (#14NTC). Use the parent test when posting on social media—“Would my mom approve of this post?”.

Opportunity! Nonprofit Communications Jobs

Getting Attention

Associate Project Editor Appalachian Mountain Club (Boston, MA). Marketing and Media Relations Manager Cinema Chicago (Chicago, IL). Marketing Services and Media Manager AVID Center (San Diego, CA). Media & Marketing Strategist Center for Teaching Quality (Carrboro, NC).

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11 Elements of Fierce Loyalty to Keep Your Donors

Wild Woman Fundraising

Here’s why I liked it: Our nonprofits are now media companies. That’s what I mean by we are all media companies now. Or talk about the giving club where you get together and have house parties and everyone pledges to give $1,000 to you in 2013.

Getting Started with Social Media Volunteers

A Small Change

After working for six months as the social media coordinator at Puget Sound Blood Center, I’ve learned valuable lessons about cultivating a base of social media volunteers. The social media community has an impressive commitment to volunteerism and nonprofit fundraising that. Before recruiting your own social media volunteers, be sure to have the following tools: Twitter. Use these tools as you network at local social media events.