But it only works if people are opening your emails and then clicking on your links! For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. But it only works if people are opening your emails and then clicking on your links! MORE
Click-through rates. Click-to-open rates. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained. MORE
Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopenedMost times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them. MORE
Click to tweet! Ever want to hear the voice of SmartIdeas (Greg Warner)? Here’s your chance. Mazarine Trez of Wildwoman Fundraising interviewed me some time ago. You can read the interview here. Or listen to it here (below). link]. SHARE THIS OR LEAVE YOUR COMMENTS BELOW! MORE
2) when any link in the email is clicked. Regardless of whether images are on or off, if any link is clicked, it’s typically counted as an open. 3) Remember, any click counts as an open too. Include lots of opportunities to click, and your data will be much better. MORE
Healthy email appeal click rates suggest that organizations are creating strong content and targeting supporters effectively. Fundraising email click rates increased year over year 2.11 Email is still gold. And the shift from quantity to quality is ON! MORE
Read, respond to, and discuss what others who care about philanthropy think. Thank you for joining in the October 2007 Giving Carnival! Thank you, too, to Sean Stannard-Stockton (Giving Carnival founder) and Gayle Roberts (September 2007 Giving Carnival host) for your help! We need a host for the November 2007 Giving Carnival. Please let me know at aspencer at thegrantplant dot com if you are interested in hosting! 22 UPDATE: We do have a host for November! MORE
Click here to listen! Click here to listen! If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney experience. MORE
On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR looked at the “other clicks” metric in Facebook, which includes clicks on the “see more” label in longer posts and on the title. MORE
How many clicked on your emails? Clicks do! _. Do you know WHO clicked on your emails? Sometimes we don’t want to look at the results of our marketing efforts. . Facing them isn’t easy. Especially if they stink. MORE
Then click around to see how awesome you are. If you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE! MORE
Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about MORE
Click. Tags: Change.org Social Media Ideas for Change in America PFD Click. Well, it’s nothing yet, I just made the term up. But it could be something really interesting. Yesterday, I came across a site called, Pick. It is a site created by the Alaska state government to encourage Alaskans to apply for rheir PFD (Permanent Fund Dividend, not to be confused with PDF, Personal Democracy [.]. Give Alaska MORE
Catch the replay of the lesson on my Facebook Page by clicking here. by clicking here. Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. . MORE
Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh. Am I a slacktivist because I sign petitions but don’t go to advocacy days at the state capitol? What’s the point of slacker bloggers like me? Are you bored of slacktivism? MORE
Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Do you see a movement in nonprofit marketing towards Pay Per Click advertising or SEO? You’ve done banners, letters, annual reports, even made a twitter account for your nonprofit. But what’s next? Where is the next frontier for nonprofit marketing? Let’s talk about Search Engine Optimization. MORE
Under settings, select “Edit Page” Then go to “Add a Tab” Find the “Groups” tab and click the “Add Tab” button. Click on the “Groups” tab, then click the “Create Group” button. MORE
Click-through rates. Click-to-open rates. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You don’t have to have a math degree in order to make sense of your email metrics. MORE
How many clicked on your emails? Clicks do! _. Do you know WHO clicked on your emails? Sometimes we don’t want to look at the results of our marketing efforts. . Facing them isn’t easy. Especially if they stink. MORE
I thought that was a better measure of email engagement than simply looking at open or click rates. 1) MailChimp allows you to go to the email report and view all sorts of data about the email: who did you send to, who opened, who clicked, who didn’t open, etc. MORE
Take a look at our new application by clicking here or the button below and let me know what you think. Click here. Click to tweet! Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.” MORE
Or worse, your click rates start trending downward. March hit an all-time low click-through rate of 0.6% — you can see why I was panicking a little! Lindsay Ackerman. MORE
Click here. Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online. MORE
Now I can save these posts within Facebook, with just one click of a button ! To Save an article you want to read later, simply click on the arrow in the top right of the post: To find your Saved links, click on Saved in the left hand side of your News Feed. MORE
They have invited me to speak about how to get people to click donate on your nonprofit website. women 2015 globe theatre how to get people to click donate on your nonprofit website london national fundraising convention shakespeare sherlock holmes UK MORE
When it rains it pours, so after my post yesterday about an opportunity for organizations to get a $10K grant by writing their mission in lyrical form, today, another heads up from the Allstate Foundation about a program they have going where all of us can click to vote for one of 4 favorite charities. So below is most of the content of the email I go, and if you are interested, you too can Click to Empower and watch what happens. "I MORE
Recognize that getting clicks requires cultivation. Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? Add a sense of immediacy. MORE
Go to our Facebook Page , then click Send Message. You may need to click “Get Started.” Earlier this afternoon, I did our second edition of our new Facebook Live show. Let’s just say, I had quite a few technical problems at the beginning and the end. MORE
To verify your page when not using Facebook Business Manager: Click Settings at the top of your Page. From General , click Page Verification. Click Verify this Page , then click Get Started. Click Call Me Now to allow Facebook to call you with a verification code. MORE
How to Get Your Pass: Click any of the links in this blog post including this one. Find the Get Your All-Access Pass Now button and click it. Under the “Order Summary” section, enter promo code HOTSAVINGS (all caps) and click the “Apply” button. MORE
Click here. Click here to download your free guide! Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. MORE
Because I''m a writer, I often click on links to writing productivity ideas and tools and insights for making my writing better. While clicking on a few of these links, I found some good information on subject lines and lead-ins. Defining the Term By better writing, I mean writing social media posts. We can all use tips on writing better blog posts, better appeal letters, better grants, but. MORE
If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. He currently works for an SEO firm in Kansas City. by Dwayne Ricketts. MORE
Pay-for-placement management (includes pay-per-click). Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc. MORE
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. Call to action: Click here to let us know you still want to receive our emails. 2) Second email (if recipient doesn’t click on the initial email). MORE
If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Promoting planned giving doesn’t have to be expensive. Try retargeting ads! What is retargeting? MORE
Ever wonder if those “mindblowing” click bait titles actually work? Read 7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title. Happy Friday! MORE
Clicks. Click to tweet! Click to tweet. First, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies. She was showing off her firm’s marketing emails. MORE
Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. So for example, if you were sent an email on August 3, you opened, and you clicked on it, I added these three tags to your record: 080316 – Sent. MORE
Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter. It was written by one of her committee members. MORE
CLICK HERE. I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” ” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. I got 4.63 MORE
Click here for more simple nuggets of information for your next board meeting, presentation, newsletter or whatever else you can think of! Charlatans? Have you ever wondered if the speaker at the conference scolding you for not “asking” enough has ever asked at all? MORE
You can see how other nonprofits have used the service by going to their customer page and clicking on nonprofits in the menu. CALM communications directors are Collaborative, Agile, Logical and Methodical. Ready to find your top CALM strength? Take the new quiz! Don’t see the quiz? Take it here. Why should you know your top CALM strength? I’m a “build on your success” kind of person. MORE
Click Related Topics Kivi's Nonprofit Communications Blog
JULY 21, 2015
Or worse, your click rates start trending downward. March hit an all-time low click-through rate of 0.6% — you can see why I was panicking a little! Lindsay Ackerman.
Kivi's Nonprofit Communications Blog
APRIL 6, 2016
But it only works if people are opening your emails and then clicking on your links! For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. But it only works if people are opening your emails and then clicking on your links!
GenerationYGive
JULY 15, 2009
When it rains it pours, so after my post yesterday about an opportunity for organizations to get a $10K grant by writing their mission in lyrical form, today, another heads up from the Allstate Foundation about a program they have going where all of us can click to vote for one of 4 favorite charities. So below is most of the content of the email I go, and if you are interested, you too can Click to Empower and watch what happens. "I
Nonprofit Marketing Blog
MARCH 6, 2012
Recognize that getting clicks requires cultivation. Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? Add a sense of immediacy.
iMarketSmart
JULY 6, 2016
Clicks. Click to tweet! Click to tweet. First, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies. She was showing off her firm’s marketing emails.
Fundraising Coach
JULY 18, 2011
If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. He currently works for an SEO firm in Kansas City. by Dwayne Ricketts.
Wild Woman Fundraising
JUNE 29, 2015
They have invited me to speak about how to get people to click donate on your nonprofit website. women 2015 globe theatre how to get people to click donate on your nonprofit website london national fundraising convention shakespeare sherlock holmes UK
iMarketSmart
FEBRUARY 17, 2013
Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter. It was written by one of her committee members.
Non Profit Marketing 360
JULY 23, 2012
Pay-for-placement management (includes pay-per-click). Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc.
Wild Woman Fundraising
JANUARY 19, 2010
Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Do you see a movement in nonprofit marketing towards Pay Per Click advertising or SEO? You’ve done banners, letters, annual reports, even made a twitter account for your nonprofit. But what’s next? Where is the next frontier for nonprofit marketing? Let’s talk about Search Engine Optimization.
Public Sector Marketing 2.0
OCTOBER 14, 2015
To verify your page when not using Facebook Business Manager: Click Settings at the top of your Page. From General , click Page Verification. Click Verify this Page , then click Get Started. Click Call Me Now to allow Facebook to call you with a verification code.
A. Fine Blog
FEBRUARY 4, 2009
Click. Tags: Change.org Social Media Ideas for Change in America PFD Click. Well, it’s nothing yet, I just made the term up. But it could be something really interesting. Yesterday, I came across a site called, Pick. It is a site created by the Alaska state government to encourage Alaskans to apply for rheir PFD (Permanent Fund Dividend, not to be confused with PDF, Personal Democracy [.]. Give Alaska
iMarketSmart
NOVEMBER 17, 2017
Click here to listen! Click here to listen! If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney experience.
Kivi's Nonprofit Communications Blog
JANUARY 30, 2018
Go to our Facebook Page , then click Send Message. You may need to click “Get Started.” Earlier this afternoon, I did our second edition of our new Facebook Live show. Let’s just say, I had quite a few technical problems at the beginning and the end.
Kivi's Nonprofit Communications Blog
SEPTEMBER 22, 2016
2) when any link in the email is clicked. Regardless of whether images are on or off, if any link is clicked, it’s typically counted as an open. 3) Remember, any click counts as an open too. Include lots of opportunities to click, and your data will be much better.
Kivi's Nonprofit Communications Blog
DECEMBER 17, 2015
On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR looked at the “other clicks” metric in Facebook, which includes clicks on the “see more” label in longer posts and on the title.
Kivi's Nonprofit Communications Blog
APRIL 18, 2017
Click-through rates. Click-to-open rates. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.
EveryAction
APRIL 17, 2015
Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about
iMarketSmart
SEPTEMBER 10, 2014
CLICK HERE. I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” ” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. I got 4.63
iMarketSmart
APRIL 20, 2018
Then click around to see how awesome you are. If you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE!
Kivi's Nonprofit Communications Blog
MARCH 4, 2016
Ever wonder if those “mindblowing” click bait titles actually work? Read 7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title. Happy Friday!
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2016
I thought that was a better measure of email engagement than simply looking at open or click rates. 1) MailChimp allows you to go to the email report and view all sorts of data about the email: who did you send to, who opened, who clicked, who didn’t open, etc.
Kivi's Nonprofit Communications Blog
JANUARY 19, 2017
Healthy email appeal click rates suggest that organizations are creating strong content and targeting supporters effectively. Fundraising email click rates increased year over year 2.11 Email is still gold. And the shift from quantity to quality is ON!
iMarketSmart
MARCH 20, 2017
Click here. Click here to download your free guide! Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard.
Kivi's Nonprofit Communications Blog
APRIL 19, 2018
You can see how other nonprofits have used the service by going to their customer page and clicking on nonprofits in the menu. CALM communications directors are Collaborative, Agile, Logical and Methodical. Ready to find your top CALM strength? Take the new quiz! Don’t see the quiz? Take it here. Why should you know your top CALM strength? I’m a “build on your success” kind of person.
Social Media Bird Brain
FEBRUARY 26, 2014
Because I''m a writer, I often click on links to writing productivity ideas and tools and insights for making my writing better. While clicking on a few of these links, I found some good information on subject lines and lead-ins. Defining the Term By better writing, I mean writing social media posts. We can all use tips on writing better blog posts, better appeal letters, better grants, but.
iMarketSmart
JANUARY 12, 2018
If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Promoting planned giving doesn’t have to be expensive. Try retargeting ads! What is retargeting?
Kivi's Nonprofit Communications Blog
SEPTEMBER 20, 2016
Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. So for example, if you were sent an email on August 3, you opened, and you clicked on it, I added these three tags to your record: 080316 – Sent.
iMarketSmart
SEPTEMBER 30, 2016
Click to tweet! Ever want to hear the voice of SmartIdeas (Greg Warner)? Here’s your chance. Mazarine Trez of Wildwoman Fundraising interviewed me some time ago. You can read the interview here. Or listen to it here (below). link]. SHARE THIS OR LEAVE YOUR COMMENTS BELOW!
Kivi's Nonprofit Communications Blog
FEBRUARY 5, 2018
Under settings, select “Edit Page” Then go to “Add a Tab” Find the “Groups” tab and click the “Add Tab” button. Click on the “Groups” tab, then click the “Create Group” button.
Getting Attention
FEBRUARY 23, 2016
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. Call to action: Click here to let us know you still want to receive our emails. 2) Second email (if recipient doesn’t click on the initial email).
Kivi's Nonprofit Communications Blog
DECEMBER 29, 2016
Click-through rates. Click-to-open rates. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You don’t have to have a math degree in order to make sense of your email metrics.
Kivi's Nonprofit Communications Blog
JUNE 28, 2017
How to Get Your Pass: Click any of the links in this blog post including this one. Find the Get Your All-Access Pass Now button and click it. Under the “Order Summary” section, enter promo code HOTSAVINGS (all caps) and click the “Apply” button.
iMarketSmart
MAY 6, 2015
How many clicked on your emails? Clicks do! _. Do you know WHO clicked on your emails? Sometimes we don’t want to look at the results of our marketing efforts. . Facing them isn’t easy. Especially if they stink.
iMarketSmart
MAY 6, 2015
How many clicked on your emails? Clicks do! _. Do you know WHO clicked on your emails? Sometimes we don’t want to look at the results of our marketing efforts. . Facing them isn’t easy. Especially if they stink.
iMarketSmart
FEBRUARY 27, 2017
Click here. Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.
iMarketSmart
JULY 11, 2016
Take a look at our new application by clicking here or the button below and let me know what you think. Click here. Click to tweet! Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.”
J Campbell Social Marketing
SEPTEMBER 1, 2017
Catch the replay of the lesson on my Facebook Page by clicking here. by clicking here. Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. .
J Campbell Social Marketing
AUGUST 3, 2014
Now I can save these posts within Facebook, with just one click of a button ! To Save an article you want to read later, simply click on the arrow in the top right of the post: To find your Saved links, click on Saved in the left hand side of your News Feed.
iMarketSmart
JUNE 9, 2017
Click here for more simple nuggets of information for your next board meeting, presentation, newsletter or whatever else you can think of! Charlatans? Have you ever wondered if the speaker at the conference scolding you for not “asking” enough has ever asked at all?
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