Kivi's Nonprofit Communications Blog

JULY 21, 2015

Or worse, your click rates start trending downward. March hit an all-time low click-through rate of 0.6% — you can see why I was panicking a little! Lindsay Ackerman. We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. She graciously agreed to write about the process and the results for us. Kristina. Guest Post by Lindsay Ackerman of Mission India.

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India Click Mission Newsletter 175

The Agitator

MAY 14, 2018

They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. The heavy identity had 74 clicks on 4300 impressions, for a click-through rate of 1.72%. The soft and no identity conditions had 59 clicks on 4824 impressions, for a click-through rate of 1.22%. The Facebook algorithm was already optimizing for click-through rate and refused to show the soft and no identity ads as often.

Click 59

Click Words Impression Rate 59

GenerationYGive

JULY 15, 2009

When it rains it pours, so after my post yesterday about an opportunity for organizations to get a $10K grant by writing their mission in lyrical form, today, another heads up from the Allstate Foundation about a program they have going where all of us can click to vote for one of 4 favorite charities. So below is most of the content of the email I go, and if you are interested, you too can Click to Empower and watch what happens. "I

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Click Organization Organic USA 100

Kivi's Nonprofit Communications Blog

APRIL 6, 2016

But it only works if people are opening your emails and then clicking on your links! For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. But it only works if people are opening your emails and then clicking on your links! We’ll start by looking at some benchmarks including the latest data on typical open and click-through rates in the nonprofit world for newsletters, fundraising, and advocacy emails.

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Click Rate Spring Benchmark 113

Social Media Bird Brain

JULY 2, 2015

Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopenedMost times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them.

Email 167

Email Click Letter Review 167

Nonprofit Marketing Blog

MARCH 6, 2012

Recognize that getting clicks requires cultivation. Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? Add a sense of immediacy.

Click 56

Click Urgency Search Donations 56

Fundraising Coach

JULY 18, 2011

If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. He currently works for an SEO firm in Kansas City. by Dwayne Ricketts.

Pay Per Click 58

Pay Per Click Click PPC Kansas City 58

iMarketSmart

JULY 6, 2016

Clicks. Click to tweet! Click to tweet. Digital Marketing Direct Marketing Fundraising email click through rates email CTR's Email Marketing email marketing best practices email marketing metrics email marketing stats you should be tracking email open rates Inbound phone calls Number of pages visitedFirst, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies.

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Open Rate Rate Email Measure 100

iMarketSmart

FEBRUARY 17, 2013

Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter. It was written by one of her committee members. Can you say, “awkward position!” ” To say that the author and the target audience is highly educated would be an understatement. Well, as you might have guessed, I did it anyway.

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Pay Per Click Plan PPC Click 145

Non Profit Marketing 360

JULY 23, 2012

Pay-for-placement management (includes pay-per-click). Advertising Advice Cause Marketing Communications Education: Technology Marketing Marketing Skills Nonprofit Research Site Administration Video Bing Business Charitable organization development economy Google Marketing and Advertising Pay per click Search Engine Marketing Search engine optimization Social Media Web search engine Yahoo

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Search Engine Search Engine Marketing Search Pay Per Click 116

Seeking Grant Money Today

OCTOBER 15, 2007

Read, respond to, and discuss what others who care about philanthropy think. Thank you for joining in the October 2007 Giving Carnival! Thank you, too, to Sean Stannard-Stockton (Giving Carnival founder) and Gayle Roberts (September 2007 Giving Carnival host) for your help! We need a host for the November 2007 Giving Carnival. Please let me know at aspencer at thegrantplant dot com if you are interested in hosting! 22 UPDATE: We do have a host for November!

Click 40

Click October Philanthropy Proposal 40

Fundraising 123

JANUARY 7, 2009

Bookmark/Search this post with: Related Documents Click here to download the guide Related Articles A Procrastinator’s Guide to Year-End Fundraising Last-Minute Giving Privacy Policy | Email Us | About | Jobs | Staff | Sitemap | 7920 Norfolk Avenue, Suite 520, Bethesda, MD 20814, United States, 1-888-284-7978 © 2008 Network for Good. Tis the season for email marketing. We can help.

Raising Money 175

Raising Money Holiday Online Resources 175

A. Fine Blog

FEBRUARY 4, 2009

Click. Tags: Change.org Social Media Ideas for Change in America PFD Click. Well, it’s nothing yet, I just made the term up. But it could be something really interesting. Yesterday, I came across a site called, Pick. It is a site created by the Alaska state government to encourage Alaskans to apply for rheir PFD (Permanent Fund Dividend, not to be confused with PDF, Personal Democracy [.]. Give Alaska

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Government Sites Program Interests 32

Public Sector Marketing 2.0

OCTOBER 14, 2015

To verify your page when not using Facebook Business Manager: Click Settings at the top of your Page. From General , click Page Verification. Click Verify this Page , then click Get Started. Click Call Me Now to allow Facebook to call you with a verification code. Enter the 4-digit verification code and click Continue. To verify your page when using Facebook Business Manager: Click Settings at the top of your Page. Click General.

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Facebook Click Frequency How To 196

J Campbell Social Marketing

AUGUST 17, 2020

Don’t miss out or lose your spot – get on the Early Interest List by clicking here. For example, your conversion rate for social media donations would be the number of people who clicked on a post divided by the number of people who actually completed the action. .

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Social Media Media Donors Social 281

EveryAction

APRIL 17, 2015

Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about

Analytics 143

Analytics April May Websites 143

J Campbell Social Marketing

JULY 9, 2020

With the new GoFundMe Charity Donate Button, it’s super simple to collect donations for your nonprofit through your own website with only a couple of clicks. Slides can be found by clicking here. . Are you able to collect donations directly from your website?

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Donations Websites Click Custom 126

Public Sector Marketing 2.0

SEPTEMBER 17, 2020

Intent 235

Intent Ethics Social Social Media 235

J Campbell Social Marketing

OCTOBER 23, 2020

Just click here and get it delivered to your inbox. . What a training! Watch the replay – Erica Waasdorp, the monthly giving guru, schools us on all things monthly giving. She answers the questions: How can small nonprofits set up a monthly giving program?

Program 180

Program Build Spot Training 180

Social Media Bird Brain

FEBRUARY 26, 2014

Because I''m a writer, I often click on links to writing productivity ideas and tools and insights for making my writing better. While clicking on a few of these links, I found some good information on subject lines and lead-ins. Defining the Term By better writing, I mean writing social media posts. We can all use tips on writing better blog posts, better appeal letters, better grants, but.

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Best Writing Click Letter 144

J Campbell Social Marketing

JANUARY 11, 2021

Don’t miss out or lose your spot – get on the Early Interest List by clicking here. It takes mere seconds for a user to determine whether or not they want to watch the whole video or click over to your website for more information. .

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Content Social Media Media Social 167

J Campbell Social Marketing

OCTOBER 18, 2019

2) Click on Add to Story. 4) Then click on the stickers icon which will take to the stickers menu: 5) Click on the Fundraisers sticker. Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5

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Raising Money Facebook Money How To 181

EveryAction

JUNE 10, 2019

Nonprofits stand to gain the same benefits with Apple Pay’s simplicity and ease of use for donors - donors can use Touch ID, Face ID, or double-click an Apple Watch to provide their payment and contact information to securely check out with just one touch. EveryAction provides standard mobile optimized donation pages that automatically resize to fit any screen and out of the box multi-step donation forms that are built for one click giving and making secondary asks.

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Optimization Mobile Donations Conversion Rate 136

J Campbell Social Marketing

JULY 22, 2020

Slides can be found by clicking here. . The success of your fundraising campaign hinges on effective methods of sharing.

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Mobile How To Traffic Campaign 170

J Campbell Social Marketing

NOVEMBER 10, 2019

Click on Publishing Tools at the top of your Facebook Page. Click to check the box next to Allow people to add donation stickers on Instagram Stories. Click Save. Think about your donor – would they rather click and scroll onto your donation form on your website, scramble inside their purse for their credit card, or would they rather just open up a text, click send, and be done?

Donations 191

Donations Charitable Urgency November 191

Fundraising Report Card

NOVEMBER 20, 2018

That’s when it clicked. I didn’t mean to say “work” earlier that day, instead I meant to say “company culture.” I derive meaning from my life by giving to others, and our culture at MarketSmart allows me to do that. It began to crystallize as I watched the road pass by in the window. The post Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It) appeared first on Fundraising Report Card. Culture

Companies 54

Companies Cards Click Report 54

EveryAction

MAY 11, 2017

Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions. Click here to email our team! Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization.

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Outreach Click Search Interactive 100

J Campbell Social Marketing

JANUARY 15, 2021

Don’t miss out or lose your spot – get on the Early Interest List by clicking here. If your nonprofit marketing emails are going unopened, have a low click through, or engagement rate, it’s not because Gen Z “doesn’t use email.”.

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Email Marketing Email How To Insert 138

EveryAction

JUNE 18, 2018

Click on the icon below that best matches your organization to access a personalized guide to selecting database software that will power your efforts to save time, raise money, and maximize your impact on the world. Shopping for a donor database is a complicated process, which is made even more difficult when it is hard to find information about a software's compatibility with your organization's unique mission and needs.

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Donor Database Software Best Guide 125

iMarketSmart

SEPTEMBER 10, 2014

CLICK HERE. I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” ” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. I got 4.63 out of 5 putting me in the 90th-99th percentile. How about you? LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE. The post How Gritty Are You? appeared first on MarketSmart. Fundraising

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Pennsylvania Test Click Fundraising 192

NonProfit Branding

DECEMBER 19, 2013

Click the “FACTLETS” tab at the top of this page. Printers, graphic designers and promotional products vendors have their own languages. To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Need to decode their jargon. You just found the glossary. It will help you deal with promotional [.].

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Brand Branding Vendor Product 135

J Campbell Social Marketing

JANUARY 4, 2021

Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Stop screaming into the void, and creating content designed as click bait. Social Media for Social Good Academy is opening soon!

Marketing 198

Marketing Billboards Trust Storytelling 198

J Campbell Social Marketing

AUGUST 3, 2020

Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Start posting and like magic, the shares, the clicks, and the donations will just roll in! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

Social Media 236

Social Media Media Social Billboards 236

EveryAction

MAY 15, 2019

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Fundraising text messages had a click- through rate of 13%, which suggests relatively high engagement. Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector.

Benchmark 169

Benchmark Report Peer-to-peer Acquisition 169

EveryAction

SEPTEMBER 24, 2018

The platform features tools like click-to-call advocacy, email message delivery, and social advocacy , empowering nonprofit supporters to take action on issues they care about. #5. Click here to read EveryAction's Capterra reviews. #28. Click here to hop on the phone and schedule a demo of EveryAction , personalized just for your nonprofit's needs

Automation 181

Automation CRM Peer-to-peer Portal 181

iMarketSmart

NOVEMBER 17, 2017

Click here to listen! Click here to listen! If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney experience. Coming up next week on How I Built My Fundraising Consultancy is an interview with Larry Raff, president of Copley Raff, Inc.

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Podcast July Consulting Click 109

Getting Attention

JULY 16, 2014

We defined “inactive” as anyone who’s never given the organization a donation (online or off) and hadn’t opened, clicked, or taken any action online in the last year. Subject line: “We miss you [first name]“ Asks them to click on a link to let us know they still want to receive emails from UCS. Second email (if recipient doesn’t click on first email). Third email (if recipient doesn’t click on second email).

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Case Study List Case Email 198

J Campbell Social Marketing

AUGUST 3, 2014

Now I can save these posts within Facebook, with just one click of a button ! To Save an article you want to read later, simply click on the arrow in the top right of the post: To find your Saved links, click on Saved in the left hand side of your News Feed. Have you ever been browsing Facebook, on mobile or on desktop, and wanted to save something that you saw in your News Feed to read later?

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Facebook Link Insert Photos 219

Kivi's Nonprofit Communications Blog

OCTOBER 21, 2020

Click on the image to get a PDF version. CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness.

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Business Amazon Team Target 207

Fundraising Report Card

DECEMBER 19, 2018

Click here to listen on YouTube! Zach and Tim interview Dan Doyle, the new Chief Evangelist at Fundraising Report Card. Learn about Dan’s background, why FRC is such a powerful tool for nonprofits and consultants, and how Dan can help you make the most out of it. Topic Timestamps Introduction [00:00] Who are you? [01:16] 01:16] … Continue reading "Introducing Dan Doyle and Using the Right Tools for Fundraising (Season 2, Episode 10)".

Cards 52

Cards Youtube Consulting Tools 52

J Campbell Social Marketing

SEPTEMBER 13, 2018

Click here for more details and to secure your spot. . Click here for more details and to secure your spot. . Click the grey Raise Money for a Nonprofit Organization button. From your Page, click the Fundraisers tab from the left menu. Create a fundraiser by clicking the +Raise Money OR click Create Fundraiser from the […] dropdown on Page under cover photo. Click here for more details and to secure your spot. .

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Facebook Report Spot November 182

EveryAction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. For more information about how EveryAction's deliverability difference, click below to see it for yourself!

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Metrics Spam Rate Benchmark 115

EveryAction

MARCH 29, 2018

Too many options to click. Because your donation button is getting buried in the rest of your newsletter links, people aren’t clicking on it, which means you’re not raising money. They might click on a story or two, but readers rarely, if ever, move back to your email to read through all the pieces in your newsletter. Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene.

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Email Newsletter Intent Template 134