Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

Or worse, your click rates start trending downward. March hit an all-time low click-through rate of 0.6% — you can see why I was panicking a little! Lindsay Ackerman.

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The four words that increased click-through by 42%

The Agitator

They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. The heavy identity had 74 clicks on 4300 impressions, for a click-through rate of 1.72%. “As a medical professional”…. That was simple, no?

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Proven Ways to Boost Your Email Open and Click Through Rates [FREE WEBINAR TOMORROW]

Kivi's Nonprofit Communications Blog

But it only works if people are opening your emails and then clicking on your links! For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. But it only works if people are opening your emails and then clicking on your links!

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Click to give: 4 organizations vying for $100,000 based on most clicks

GenerationYGive

When it rains it pours, so after my post yesterday about an opportunity for organizations to get a $10K grant by writing their mission in lyrical form, today, another heads up from the Allstate Foundation about a program they have going where all of us can click to vote for one of 4 favorite charities. So below is most of the content of the email I go, and if you are interested, you too can Click to Empower and watch what happens. "I

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Do email open rates matter?

iMarketSmart

Do they click on them? Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they go to the web page?

4 ways to get more clicks on your Donate button

Nonprofit Marketing Blog

Recognize that getting clicks requires cultivation. Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? Add a sense of immediacy.

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Turn Your Unopened Emails Into Opportunity For Engagement

Social Media Bird Brain

Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopenedMost times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them.

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3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

Clicks. Click to tweet! Click to tweet. First, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies. She was showing off her firm’s marketing emails.

Pro Tips on Getting the Most Out of a Pay-Per-Click Campaign

Fundraising Coach

If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. He currently works for an SEO firm in Kansas City. by Dwayne Ricketts.

Why you should simply make your planned giving messages simple.

iMarketSmart

Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter. It was written by one of her committee members.

Visit the October 2007 Giving Carnival! Click Here.

Seeking Grant Money Today

Read, respond to, and discuss what others who care about philanthropy think. Thank you for joining in the October 2007 Giving Carnival! Thank you, too, to Sean Stannard-Stockton (Giving Carnival founder) and Gayle Roberts (September 2007 Giving Carnival host) for your help! We need a host for the November 2007 Giving Carnival. Please let me know at aspencer at thegrantplant dot com if you are interested in hosting! 22 UPDATE: We do have a host for November!

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#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Pay-for-placement management (includes pay-per-click). Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc.

Getting so psyched to go to London!

Wild Woman Fundraising

They have invited me to speak about how to get people to click donate on your nonprofit website. women 2015 globe theatre how to get people to click donate on your nonprofit website london national fundraising convention shakespeare sherlock holmes UK

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Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Do you see a movement in nonprofit marketing towards Pay Per Click advertising or SEO? You’ve done banners, letters, annual reports, even made a twitter account for your nonprofit. But what’s next? Where is the next frontier for nonprofit marketing? Let’s talk about Search Engine Optimization.

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How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

To verify your page when not using Facebook Business Manager: Click Settings at the top of your Page. From General , click Page Verification. Click Verify this Page , then click Get Started. Click Call Me Now to allow Facebook to call you with a verification code.

13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more.

Why April 21st May Ruin Your Nonprofit's Website Analytics

EveryAction

Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

To illustrate the financial impact of this, we calculated the fundraising difference for a nonprofit with a list size of 100,000 using industry benchmarks for open rate, click rate, page completion rate, and average donation size.

What is the Tax Choice Program?

A. Fine Blog

Click. Tags: Change.org Social Media Ideas for Change in America PFD Click. Well, it’s nothing yet, I just made the term up. But it could be something really interesting. Yesterday, I came across a site called, Pick. It is a site created by the Alaska state government to encourage Alaskans to apply for rheir PFD (Permanent Fund Dividend, not to be confused with PDF, Personal Democracy [.]. Give Alaska

People Are Not Really Reading Your Emails – How You Can Help

Kivi's Nonprofit Communications Blog

If you need your readers to donate or volunteer or just click on a link, use a button whenever possible. We are trained to click buttons and they are easier to click on mobile phones as opposed to a text link. Studies show that people read a P.S. and they can also improve your click-through rates so don’t forget this little bit at the end of your email.

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Do You Really Want Every Donation? – Season 2, Episode 7

Fundraising Report Card

Read this blog post for additional context for this episode: [link] Click here to listen on YouTube! Zach and Tim discuss the Pearson Family Members Foundation vs. The University of Chicago lawsuit and when you should turn down a major gift. Topic Timestamps Introduction [00:00] Lawsuits! [00:34] 00:34] Pearson Family Members Foundation vs. The University of … Continue reading "Do You Really Want Every Donation? – Season 2, Episode 7".

6 Steps to Get Your Supporters Fundraising on Facebook this #GivingTuesday (and beyond)

J Campbell Social Marketing

Click here for more details and to secure your spot. . With Facebook fundraisers, supporting women and girls only takes a few clicks! Click here for more details and to secure your spot. . Click Raise Money. Click Create.

5 Actions Nonprofits Should Take Based on Facebook’s #GivingTuesday Report

J Campbell Social Marketing

Click here for more details and to secure your spot. . Click here for more details and to secure your spot. . Click the grey Raise Money for a Nonprofit Organization button. From your Page, click the Fundraisers tab from the left menu.

Donor Databases Aren't One-Size-Fits-All; Here's How to Find the Best Fit

EveryAction

Click on the icon below that best matches your organization to access a personalized guide to selecting database software that will power your efforts to save time, raise money, and maximize your impact on the world. Shopping for a donor database is a complicated process, which is made even more difficult when it is hard to find information about a software's compatibility with your organization's unique mission and needs.

Best Practices for Your Email Unsubscribe Page

Kivi's Nonprofit Communications Blog

Don’t make them click three places or confirm three times that they want to unsubscribe. But I don’t recommend doing an automated “one-click” unsubscribe either! If I accidentally click the link, and bam, I am off the list, I think that’s a little too easy.

This week on the podcasts

iMarketSmart

Click here to listen! Click here to listen! If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney experience.

We Launched a Product Feedback Group to Help Us Create Better Products

EveryAction

These could include field visits, click tests, and card sorts. We're always looking for ways to incorporate user feedback in our product development process. That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team.

Five Signs You Should Double Opt-In Your Emails

EveryAction

To confirm, the recipient simply clicks the included link. No further emails will be sent until that link is clicked.

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Apps, Services, and Tools For Nonprofits (Season 2, Episode 6)

Fundraising Report Card

Click here to listen on YouTube! Zach and Tim discuss some of their favorite apps, services, and tools. Have your question answered on the podcast by calling in to (575) 815-4573. Topic Timestamps Introduction [00:00] Tools! [01:16] 01:16] 2017 Blog Post [01:35] 2018 Blog Post [01:43] Evernote [02:17] Blog Post (Evernote Tagging) [03:38] Slack [06:08] Workflow’s … Continue reading "Apps, Services, and Tools For Nonprofits (Season 2, Episode 6)".

How Gritty Are You?

iMarketSmart

CLICK HERE. I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” ” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. I got 4.63

The Best of SmartIdeas 2017 Book Now Available! – Get it free from us, quantities limited!

iMarketSmart

Click here for the 2015 edition and click here for the 2016 edition. Each year we round up the most popular blog posts from the prior year to create a book for our readers. I’m excited to share that the 2017 digest is ready to ship and you can get it for FREE by simply going here.

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Keep Better Contact Records with the Personal Email to Notes Feature

EveryAction

This feature will help you better track your email conversations with supporters, so that you have a full 360-degree view of engagements without any extra clicks. For fundraisers, the clarity of each donor contact record matters.

What Data Can Be Ignored and Does the Approach Change for Small and Big Nonprofits (Season 2, Episode 5)

Fundraising Report Card

Click here to listen on YouTube! Zach and Tim answer questions on what data can be ignored and how the approach changes for a larger nonprofit. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Topic Timestamps Terry from San Francisco, California [01:58] Blog Post – Nonprofit … Continue reading "What Data Can Be Ignored and Does the Approach Change for Small and Big Nonprofits (Season 2, Episode 5)".

You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

Now I can save these posts within Facebook, with just one click of a button ! To Save an article you want to read later, simply click on the arrow in the top right of the post: To find your Saved links, click on Saved in the left hand side of your News Feed.

6 Reasons to Rethink Your Email Newsletter

EveryAction

Too many options to click. Because your donation button is getting buried in the rest of your newsletter links, people aren’t clicking on it, which means you’re not raising money. Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene.

Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking

EveryAction

Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions. Click here to email our team! Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization.

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

2) when any link in the email is clicked. Regardless of whether images are on or off, if any link is clicked, it’s typically counted as an open. 3) Remember, any click counts as an open too. Include lots of opportunities to click, and your data will be much better.

Is That Your Best Line?

Social Media Bird Brain

Because I''m a writer, I often click on links to writing productivity ideas and tools and insights for making my writing better. While clicking on a few of these links, I found some good information on subject lines and lead-ins. Defining the Term By better writing, I mean writing social media posts. We can all use tips on writing better blog posts, better appeal letters, better grants, but.

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails?

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Your Questions: (575) 815-4573 (Season 2, Episode 1)

Fundraising Report Card

Click here to listen on YouTube! Season 2 is here and for this season Zach and Tim will be answering your questions. You can call in to leave a voicemail at (575) 815-4573 or write in to tim@imarketsmart.com. Topic Timestamps Season 2 [00:35] Greg from Eugene, Oregon [02:52] Erica from Tasmania [11:02]. The post Your Questions: (575) 815-4573 (Season 2, Episode 1) appeared first on Fundraising Report Card. Podcast

10 Email Resolutions for the New Year

EveryAction

Click here for our in-depth look at the three reporting tools every nonprofit should have to improve their fundraising strategy.). Segmenting out inactive users who haven’t opened or clicked an email in 9 months. Integrate one-click asks. The best route: one-click donations. With one click they can go from reading an email to becoming a donor! If you’re looking for more ways to revamp your development program - click here for a free tour of EveryAction.

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Mixed Links for Nonprofit Communicators – September 14, 2018

Kivi's Nonprofit Communications Blog

September 20: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community with Kivi Leroux Miller. Happy Friday!

Editorial Calendars: Why Do Them, Picking the Right Software and More

Kivi's Nonprofit Communications Blog

Go to our Facebook Page , then click Send Message. You may need to click “Get Started.” Earlier this afternoon, I did our second edition of our new Facebook Live show. Let’s just say, I had quite a few technical problems at the beginning and the end.