Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

Or worse, your click rates start trending downward. March hit an all-time low click-through rate of 0.6% — you can see why I was panicking a little! Lindsay Ackerman. We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. She graciously agreed to write about the process and the results for us. Kristina. Guest Post by Lindsay Ackerman of Mission India.

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Proven Ways to Boost Your Email Open and Click Through Rates [FREE WEBINAR TOMORROW]

Kivi's Nonprofit Communications Blog

But it only works if people are opening your emails and then clicking on your links! For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. But it only works if people are opening your emails and then clicking on your links! We’ll start by looking at some benchmarks including the latest data on typical open and click-through rates in the nonprofit world for newsletters, fundraising, and advocacy emails.

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The four words that increased click-through by 42%

The Agitator

They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. The heavy identity had 74 clicks on 4300 impressions, for a click-through rate of 1.72%. The soft and no identity conditions had 59 clicks on 4824 impressions, for a click-through rate of 1.22%. The Facebook algorithm was already optimizing for click-through rate and refused to show the soft and no identity ads as often.

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Click to give: 4 organizations vying for $100,000 based on most clicks


When it rains it pours, so after my post yesterday about an opportunity for organizations to get a $10K grant by writing their mission in lyrical form, today, another heads up from the Allstate Foundation about a program they have going where all of us can click to vote for one of 4 favorite charities. So below is most of the content of the email I go, and if you are interested, you too can Click to Empower and watch what happens. "I

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Turn Your Unopened Emails Into Opportunity For Engagement

Social Media Bird Brain

Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopenedMost times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them.

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4 ways to get more clicks on your Donate button

Nonprofit Marketing Blog

Recognize that getting clicks requires cultivation. Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? Add a sense of immediacy.

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Do email open rates matter?


Do they click on them? Fundraising association email open rates average email open rate 2017 average email open rates higher education best practices for fundraising charity blog Email Marketing email marketing benchmarks by industry 2017 email open rates 2017 marketing benchmarks 2017 nonprofit email open rates Philanthropy philanthropy blog what is a good click to open rateNot really. Not much. Look, many browsers automatically open emails these days. That warps the metrics.

3 big reasons why email open rates don’t matter (and what you should measure instead)


Clicks. Click to tweet! Click to tweet. Digital Marketing Direct Marketing Fundraising email click through rates email CTR's Email Marketing email marketing best practices email marketing metrics email marketing stats you should be tracking email open rates Inbound phone calls Number of pages visitedFirst, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies.

Why you should simply make your planned giving messages simple.


Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter. It was written by one of her committee members. Can you say, “awkward position!” ” To say that the author and the target audience is highly educated would be an understatement. Well, as you might have guessed, I did it anyway.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Pay-for-placement management (includes pay-per-click). Advertising Advice Cause Marketing Communications Education: Technology Marketing Marketing Skills Nonprofit Research Site Administration Video Bing Business Charitable organization development economy Google Marketing and Advertising Pay per click Search Engine Marketing Search engine optimization Social Media Web search engine Yahoo

Visit the October 2007 Giving Carnival! Click Here.

Seeking Grant Money Today

Read, respond to, and discuss what others who care about philanthropy think. Thank you for joining in the October 2007 Giving Carnival! Thank you, too, to Sean Stannard-Stockton (Giving Carnival founder) and Gayle Roberts (September 2007 Giving Carnival host) for your help! We need a host for the November 2007 Giving Carnival. Please let me know at aspencer at thegrantplant dot com if you are interested in hosting! 22 UPDATE: We do have a host for November!

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13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more.

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Don’t miss out or lose your spot – get on the Early Interest List by clicking here. For example, your conversion rate for social media donations would be the number of people who clicked on a post divided by the number of people who actually completed the action. .

What is the Tax Choice Program?

A. Fine Blog

Click. Tags: Social Media Ideas for Change in America PFD Click. Well, it’s nothing yet, I just made the term up. But it could be something really interesting. Yesterday, I came across a site called, Pick. It is a site created by the Alaska state government to encourage Alaskans to apply for rheir PFD (Permanent Fund Dividend, not to be confused with PDF, Personal Democracy [.]. Give Alaska

How to Set Up The Donate Button and Start Collecting Donations On Your Website [Webinar Replay]

J Campbell Social Marketing

With the new GoFundMe Charity Donate Button, it’s super simple to collect donations for your nonprofit through your own website with only a couple of clicks. Slides can be found by clicking here. . Are you able to collect donations directly from your website?

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

To verify your page when not using Facebook Business Manager: Click Settings at the top of your Page. From General , click Page Verification. Click Verify this Page , then click Get Started. Click Call Me Now to allow Facebook to call you with a verification code. Enter the 4-digit verification code and click Continue. To verify your page when using Facebook Business Manager: Click Settings at the top of your Page. Click General.

What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

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Why April 21st May Ruin Your Nonprofit's Website Analytics


Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about

Is That Your Best Line?

Social Media Bird Brain

Because I''m a writer, I often click on links to writing productivity ideas and tools and insights for making my writing better. While clicking on a few of these links, I found some good information on subject lines and lead-ins. Defining the Term By better writing, I mean writing social media posts. We can all use tips on writing better blog posts, better appeal letters, better grants, but.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction


The platform features tools like click-to-call advocacy, email message delivery, and social advocacy , empowering nonprofit supporters to take action on issues they care about. #5. Click here to read EveryAction's Capterra reviews. #28.

How to Raise Money Using Facebook Stories

J Campbell Social Marketing

2) Click on Add to Story. 4) Then click on the stickers icon which will take to the stickers menu: 5) Click on the Fundraisers sticker. Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5

Optimized Mobile Donations Now with Apple Pay


Nonprofits stand to gain the same benefits with Apple Pay’s simplicity and ease of use for donors - donors can use Touch ID, Face ID, or double-click an Apple Watch to provide their payment and contact information to securely check out with just one touch. EveryAction provides standard mobile optimized donation pages that automatically resize to fit any screen and out of the box multi-step donation forms that are built for one click giving and making secondary asks.

People Are Not Really Reading Your Emails – How You Can Help

Kivi's Nonprofit Communications Blog

If you need your readers to donate or volunteer or just click on a link, use a button whenever possible. We are trained to click buttons and they are easier to click on mobile phones as opposed to a text link. Studies show that people read a P.S. and they can also improve your click-through rates so don’t forget this little bit at the end of your email.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)


To illustrate the financial impact of this, we calculated the fundraising difference for a nonprofit with a list size of 100,000 using industry benchmarks for open rate, click rate, page completion rate, and average donation size.

Increase Your Fundraising on Instagram: 4 Ways to Drive Donations at Year-End

J Campbell Social Marketing

Click on Publishing Tools at the top of your Facebook Page. Click to check the box next to Allow people to add donation stickers on Instagram Stories. Click Save. Think about your donor – would they rather click and scroll onto your donation form on your website, scramble inside their purse for their credit card, or would they rather just open up a text, click send, and be done?

Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It)

Fundraising Report Card

That’s when it clicked. I didn’t mean to say “work” earlier that day, instead I meant to say “company culture.” I derive meaning from my life by giving to others, and our culture at MarketSmart allows me to do that. It began to crystallize as I watched the road pass by in the window. The post Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It) appeared first on Fundraising Report Card. Culture

3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]


For example language to get you started with these emails and more, including donation thank-you emails, and sustainer or monthly giving asks for one-time donors, click on the image below to download our 5 Most Important Email Templates for nonprofits!

Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking


Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions. Click here to email our team! Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization.

Donor Databases Aren't One-Size-Fits-All; Here's How to Find the Best Fit


Click on the icon below that best matches your organization to access a personalized guide to selecting database software that will power your efforts to save time, raise money, and maximize your impact on the world. Shopping for a donor database is a complicated process, which is made even more difficult when it is hard to find information about a software's compatibility with your organization's unique mission and needs.

5 Actions Nonprofits Should Take Based on Facebook’s #GivingTuesday Report

J Campbell Social Marketing

Click here for more details and to secure your spot. . Click here for more details and to secure your spot. . Click the grey Raise Money for a Nonprofit Organization button. From your Page, click the Fundraisers tab from the left menu.

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising


If the donation page in question is reachable by clicking on an email appeal, make sure the message and ask is consistent. For more helpful information about getting the most out of your year-end campaign, click below to download the full guide!

5 Easy Ways Nonprofits Can Use Testing to Increase Digital Engagement


Donation page layout Only about 1 in 5 users who navigate to your donation page will actually complete a donation, so your work isn’t done once a supporter has clicked the donate button. There’s no secret trick to instantly improving digital engagement for nonprofits.

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How Gritty Are You?


CLICK HERE. I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” ” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. I got 4.63 out of 5 putting me in the 90th-99th percentile. How about you? LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE. The post How Gritty Are You? appeared first on MarketSmart. Fundraising

6 Nonprofit Email Marketing Resolutions for 2020

J Campbell Social Marketing

The average click-to-open rate is 12.99%. Commit to adopting these 6 nonprofit email marketing resolutions as we head into 2020, and you should see your open rates, engagement rates, and click-throughs improve. .

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


If you're looking for a specific type of donor, click on their persona name to jump directly to that section. Click an online ad? Invitations from your tool should be mobile-responsive and allow for one-click RSVP right from the body of the email.

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NONPROFIT BRANDING: Know What They Are Talking About?

NonProfit Branding

Click the “FACTLETS” tab at the top of this page. Printers, graphic designers and promotional products vendors have their own languages. To help you understand their terms and concepts, the Nonprofit Branding Blog offers a cool glossary. Need to decode their jargon. You just found the glossary. It will help you deal with promotional [.].

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What is Facebook Doing for #GivingTuesday 2018?

J Campbell Social Marketing

How to do it: Click on the “Fundraisers” tab on the left side of your nonprofit’s Facebook Page. Click on a Fundraiser. #GivingTuesday 2018 is coming up fast! Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised!

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Fundraising text messages had a click- through rate of 13%, which suggests relatively high engagement. Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector.

Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Instead of simply hoping that your supporters will like, share, and click on your posts, be sure to build up a social media relationship with them by engaging with their own content.

Best Practices for Your Email Unsubscribe Page

Kivi's Nonprofit Communications Blog

Don’t make them click three places or confirm three times that they want to unsubscribe. But I don’t recommend doing an automated “one-click” unsubscribe either! If I accidentally click the link, and bam, I am off the list, I think that’s a little too easy.

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

You will need to go into your Insights and Analytics to see detailed information on engagement, clicks, video views, and more. . Download the Nonprofit Social Media Audit template. On the always-informative Progressive Exchange listserv , one of the members posed this question: .

A Screenshot Tutorial on How to Create a Facebook Group

Kivi's Nonprofit Communications Blog

Next, create your Group by clicking the button, and you will then be redirected to it. Find the person you want to make an admin, click the three buttons next to their information and select “Make Admin.”

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This week on the podcasts


Click here to listen! Click here to listen! If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney experience. Coming up next week on How I Built My Fundraising Consultancy is an interview with Larry Raff, president of Copley Raff, Inc.