Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

Or worse, your click rates start trending downward. March hit an all-time low click-through rate of 0.6% — you can see why I was panicking a little! Lindsay Ackerman.

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Proven Ways to Boost Your Email Open and Click Through Rates [FREE WEBINAR TOMORROW]

Kivi's Nonprofit Communications Blog

But it only works if people are opening your emails and then clicking on your links! For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. But it only works if people are opening your emails and then clicking on your links!

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Click to give: 4 organizations vying for $100,000 based on most clicks


When it rains it pours, so after my post yesterday about an opportunity for organizations to get a $10K grant by writing their mission in lyrical form, today, another heads up from the Allstate Foundation about a program they have going where all of us can click to vote for one of 4 favorite charities. So below is most of the content of the email I go, and if you are interested, you too can Click to Empower and watch what happens. "I

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4 ways to get more clicks on your Donate button

Nonprofit Marketing Blog

Recognize that getting clicks requires cultivation. Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? Add a sense of immediacy.

3 big reasons why email open rates don’t matter (and what you should measure instead)


Clicks. Click to tweet! Click to tweet. First, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies. She was showing off her firm’s marketing emails.

Pro Tips on Getting the Most Out of a Pay-Per-Click Campaign

Fundraising Coach

If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. He currently works for an SEO firm in Kansas City. by Dwayne Ricketts.

Getting so psyched to go to London!

Wild Woman Fundraising

They have invited me to speak about how to get people to click donate on your nonprofit website. women 2015 globe theatre how to get people to click donate on your nonprofit website london national fundraising convention shakespeare sherlock holmes UK

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Why you should simply make your planned giving messages simple.


Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter. It was written by one of her committee members.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Pay-for-placement management (includes pay-per-click). Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc.

Should you do SEO marketing? An interview with Didit CEO, Kevin Lee

Wild Woman Fundraising

Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Do you see a movement in nonprofit marketing towards Pay Per Click advertising or SEO? You’ve done banners, letters, annual reports, even made a twitter account for your nonprofit. But what’s next? Where is the next frontier for nonprofit marketing? Let’s talk about Search Engine Optimization.

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How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

To verify your page when not using Facebook Business Manager: Click Settings at the top of your Page. From General , click Page Verification. Click Verify this Page , then click Get Started. Click Call Me Now to allow Facebook to call you with a verification code.

What is the Tax Choice Program?

A. Fine Blog

Click. Tags: Social Media Ideas for Change in America PFD Click. Well, it’s nothing yet, I just made the term up. But it could be something really interesting. Yesterday, I came across a site called, Pick. It is a site created by the Alaska state government to encourage Alaskans to apply for rheir PFD (Permanent Fund Dividend, not to be confused with PDF, Personal Democracy [.]. Give Alaska

This week on the podcasts


Click here to listen! Click here to listen! If you didn’t know yesterday MarketSmart’s Engagement Fundraising podcast released a brand new episode all about how you as a fundraiser can create the Disney experience.

Editorial Calendars: Why Do Them, Picking the Right Software and More

Kivi's Nonprofit Communications Blog

Go to our Facebook Page , then click Send Message. You may need to click “Get Started.” Earlier this afternoon, I did our second edition of our new Facebook Live show. Let’s just say, I had quite a few technical problems at the beginning and the end.

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

2) when any link in the email is clicked. Regardless of whether images are on or off, if any link is clicked, it’s typically counted as an open. 3) Remember, any click counts as an open too. Include lots of opportunities to click, and your data will be much better.

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR looked at the “other clicks” metric in Facebook, which includes clicks on the “see more” label in longer posts and on the title.

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Email Metrics – Explained!

Kivi's Nonprofit Communications Blog

Click-through rates. Click-to-open rates. You don’t have to have a math degree in order to make sense of your email metrics. Find out which metrics you need to be tracking and how to do it in this free download: Email Metrics Explained.

Why April 21st May Ruin Your Nonprofit's Website Analytics


Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about

How Gritty Are You?


CLICK HERE. I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” ” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. I got 4.63

BENCHMARKING YOURSELF: Ever wonder how you’re doing compared to others?


Then click around to see how awesome you are. If you’re competitive like me, you probably want to see how your organization compares to its peers. Now you can do that in seconds, for FREE!

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Ever wonder if those “mindblowing” click bait titles actually work? Read 7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title. Happy Friday!

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Find Your Frequent Email Readers Using Excel

Kivi's Nonprofit Communications Blog

I thought that was a better measure of email engagement than simply looking at open or click rates. 1) MailChimp allows you to go to the email report and view all sorts of data about the email: who did you send to, who opened, who clicked, who didn’t open, etc.

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Thirsty for Online Fundraising Data? Check Out the Luminate Online Benchmark Report 2016

Kivi's Nonprofit Communications Blog

Healthy email appeal click rates suggest that organizations are creating strong content and targeting supporters effectively. Fundraising email click rates increased year over year 2.11 Email is still gold. And the shift from quantity to quality is ON!

Top 10 reasons why donors like taking donor surveys


Click here. Click here to download your free guide! Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard.

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What’s Your Top CALM Strength? Take Our New Quiz to Find Out

Kivi's Nonprofit Communications Blog

You can see how other nonprofits have used the service by going to their customer page and clicking on nonprofits in the menu. CALM communications directors are Collaborative, Agile, Logical and Methodical. Ready to find your top CALM strength? Take the new quiz! Don’t see the quiz? Take it here. Why should you know your top CALM strength? I’m a “build on your success” kind of person.

Is That Your Best Line?

Social Media Bird Brain

Because I''m a writer, I often click on links to writing productivity ideas and tools and insights for making my writing better. While clicking on a few of these links, I found some good information on subject lines and lead-ins. Defining the Term By better writing, I mean writing social media posts. We can all use tips on writing better blog posts, better appeal letters, better grants, but.

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Building awareness for planned giving is easier and less expensive than ever


If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Promoting planned giving doesn’t have to be expensive. Try retargeting ads! What is retargeting?

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The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. So for example, if you were sent an email on August 3, you opened, and you clicked on it, I added these three tags to your record: 080316 – Sent.

A “wild woman” interviewed me


Click to tweet! Ever want to hear the voice of SmartIdeas (Greg Warner)? Here’s your chance. Mazarine Trez of Wildwoman Fundraising interviewed me some time ago. You can read the interview here. Or listen to it here (below). link]. SHARE THIS OR LEAVE YOUR COMMENTS BELOW!

How to Create a Facebook Group from Your Facebook Page

Kivi's Nonprofit Communications Blog

Under settings, select “Edit Page” Then go to “Add a Tab” Find the “Groups” tab and click the “Add Tab” button. Click on the “Groups” tab, then click the “Create Group” button.

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3 Steps to Revive Your Email List

Getting Attention

Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. Call to action: Click here to let us know you still want to receive our emails. 2) Second email (if recipient doesn’t click on the initial email).

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Week of Freebies! Day 4: Email Metrics Explained

Kivi's Nonprofit Communications Blog

Click-through rates. Click-to-open rates. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. . You don’t have to have a math degree in order to make sense of your email metrics.

Save $200 Off the Annual All-Access Pass with This Coupon Code

Kivi's Nonprofit Communications Blog

How to Get Your Pass: Click any of the links in this blog post including this one. Find the Get Your All-Access Pass Now button and click it. Under the “Order Summary” section, enter promo code HOTSAVINGS (all caps) and click the “Apply” button.

9 questions to help you determine if your results are good


How many clicked on your emails? Clicks do! _. Do you know WHO clicked on your emails? Sometimes we don’t want to look at the results of our marketing efforts. . Facing them isn’t easy. Especially if they stink.

9 questions to help you determine if your results are good


How many clicked on your emails? Clicks do! _. Do you know WHO clicked on your emails? Sometimes we don’t want to look at the results of our marketing efforts. . Facing them isn’t easy. Especially if they stink.

3 major donor myths broken by Andrew Olsen


Click here. Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.

Are you measuring the right performance metrics?


Take a look at our new application by clicking here or the button below and let me know what you think. Click here. Click to tweet! Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.”

Battle-Tested Tools to Rock Your Digital Storytelling

J Campbell Social Marketing

Catch the replay of the lesson on my Facebook Page by clicking here. by clicking here. Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. .

You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

Now I can save these posts within Facebook, with just one click of a button ! To Save an article you want to read later, simply click on the arrow in the top right of the post: To find your Saved links, click on Saved in the left hand side of your News Feed.

Who truly has the silver bullet you need?


Click here for more simple nuggets of information for your next board meeting, presentation, newsletter or whatever else you can think of! Charlatans? Have you ever wondered if the speaker at the conference scolding you for not “asking” enough has ever asked at all?