Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

Or worse, your click rates start trending downward. March hit an all-time low click-through rate of 0.6% — you can see why I was panicking a little! Lindsay Ackerman.

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Proven Ways to Boost Your Email Open and Click Through Rates [FREE WEBINAR TOMORROW]

Kivi's Nonprofit Communications Blog

But it only works if people are opening your emails and then clicking on your links! For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. But it only works if people are opening your emails and then clicking on your links!

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The four words that increased click-through by 42%

The Agitator

They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. The heavy identity had 74 clicks on 4300 impressions, for a click-through rate of 1.72%. “As a medical professional”…. That was simple, no?

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Click to give: 4 organizations vying for $100,000 based on most clicks

GenerationYGive

When it rains it pours, so after my post yesterday about an opportunity for organizations to get a $10K grant by writing their mission in lyrical form, today, another heads up from the Allstate Foundation about a program they have going where all of us can click to vote for one of 4 favorite charities. So below is most of the content of the email I go, and if you are interested, you too can Click to Empower and watch what happens. "I

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Turn Your Unopened Emails Into Opportunity For Engagement

Social Media Bird Brain

Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopenedMost times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them.

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4 ways to get more clicks on your Donate button

Nonprofit Marketing Blog

Recognize that getting clicks requires cultivation. Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? Add a sense of immediacy.

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Do email open rates matter?

iMarketSmart

Do they click on them? Not really. Not much. Look, many browsers automatically open emails these days. That warps the metrics. Instead of asking about open rates, you should be asking more important questions such as: Do our donors engage with our emails? Do they go to the web page?

3 big reasons why email open rates don’t matter (and what you should measure instead)

iMarketSmart

Clicks. Click to tweet! Click to tweet. First, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies. She was showing off her firm’s marketing emails.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Pay-for-placement management (includes pay-per-click). Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc.

Why you should simply make your planned giving messages simple.

iMarketSmart

Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter. It was written by one of her committee members.

Visit the October 2007 Giving Carnival! Click Here.

Seeking Grant Money Today

Read, respond to, and discuss what others who care about philanthropy think. Thank you for joining in the October 2007 Giving Carnival! Thank you, too, to Sean Stannard-Stockton (Giving Carnival founder) and Gayle Roberts (September 2007 Giving Carnival host) for your help! We need a host for the November 2007 Giving Carnival. Please let me know at aspencer at thegrantplant dot com if you are interested in hosting! 22 UPDATE: We do have a host for November!

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13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Tis the season for email marketing. We can help. Fundraising Social Networking Web Site 101 Email 101 Donor Databases Nonprofit Marketing Training Network for Good provides easy and affordable online fundraising services. Visit our website to learn more.

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

To verify your page when not using Facebook Business Manager: Click Settings at the top of your Page. From General , click Page Verification. Click Verify this Page , then click Get Started. Click Call Me Now to allow Facebook to call you with a verification code.

Why April 21st May Ruin Your Nonprofit's Website Analytics

EveryAction

Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about

What is the Tax Choice Program?

A. Fine Blog

Click. Tags: Change.org Social Media Ideas for Change in America PFD Click. Well, it’s nothing yet, I just made the term up. But it could be something really interesting. Yesterday, I came across a site called, Pick. It is a site created by the Alaska state government to encourage Alaskans to apply for rheir PFD (Permanent Fund Dividend, not to be confused with PDF, Personal Democracy [.]. Give Alaska

Optimized Mobile Donations Now with Apple Pay

EveryAction

Nonprofits stand to gain the same benefits with Apple Pay’s simplicity and ease of use for donors - donors can use Touch ID, Face ID, or double-click an Apple Watch to provide their payment and contact information to securely check out with just one touch.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

EveryAction

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Fundraising text messages had a click- through rate of 13%, which suggests relatively high engagement.

Save $200 During Our Summer All-Access Pass Sale

Kivi's Nonprofit Communications Blog

Internal Communications: Informing and Engaging Your Staff and Board with Kivi Leroux Miller Beyond Opens and Clicks: Maintaining a Healthy, Engaged Email List with Kivi Leroux Miller NEW! You can get our Annual All-Access Pass for only $499. Sale ends July 3rd, 2019.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

The platform features tools like click-to-call advocacy, email message delivery, and social advocacy , empowering nonprofit supporters to take action on issues they care about. #5. Click here to read EveryAction's Capterra reviews. #28.

Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It)

Fundraising Report Card

That’s when it clicked. I didn’t mean to say “work” earlier that day, instead I meant to say “company culture.” I derive meaning from my life by giving to others, and our culture at MarketSmart allows me to do that. It began to crystallize as I watched the road pass by in the window. The post Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It) appeared first on Fundraising Report Card. Culture

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)

EveryAction

To illustrate the financial impact of this, we calculated the fundraising difference for a nonprofit with a list size of 100,000 using industry benchmarks for open rate, click rate, page completion rate, and average donation size.

People Are Not Really Reading Your Emails – How You Can Help

Kivi's Nonprofit Communications Blog

If you need your readers to donate or volunteer or just click on a link, use a button whenever possible. We are trained to click buttons and they are easier to click on mobile phones as opposed to a text link. Studies show that people read a P.S. and they can also improve your click-through rates so don’t forget this little bit at the end of your email.

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Is That Your Best Line?

Social Media Bird Brain

Because I''m a writer, I often click on links to writing productivity ideas and tools and insights for making my writing better. While clicking on a few of these links, I found some good information on subject lines and lead-ins. Defining the Term By better writing, I mean writing social media posts. We can all use tips on writing better blog posts, better appeal letters, better grants, but.

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3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

EveryAction

For example language to get you started with these emails and more, including donation thank-you emails, and sustainer or monthly giving asks for one-time donors, click on the image below to download our 5 Most Important Email Templates for nonprofits!

You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

Now I can save these posts within Facebook, with just one click of a button ! To Save an article you want to read later, simply click on the arrow in the top right of the post: To find your Saved links, click on Saved in the left hand side of your News Feed.

EveryAction Acquires ActionKit

EveryAction

Clients of both companies will benefit in many ways, including by expanding the network effect of each company’s one-click contributions and form pre-filling features, leading to higher conversion rates and more engagement for nonprofits.

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6 Reasons to Rethink Your Email Newsletter

EveryAction

Too many options to click. Because your donation button is getting buried in the rest of your newsletter links, people aren’t clicking on it, which means you’re not raising money. Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene.

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

If the donation page in question is reachable by clicking on an email appeal, make sure the message and ask is consistent. For more helpful information about getting the most out of your year-end campaign, click below to download the full guide!

6 Steps to Get Your Supporters Fundraising on Facebook this #GivingTuesday (and beyond)

J Campbell Social Marketing

Click here for more details and to secure your spot. . With Facebook fundraisers, supporting women and girls only takes a few clicks! Click here for more details and to secure your spot. . Click Raise Money. Click Create.

The Biggest Digital Fundraising Trends of 2018 (And How To Use Them This Year)

EveryAction

To read our full report on the biggest nonprofit tech trends of 2018, what to expect in the year ahead, and how nonprofits of all sizes should be preparing to stay at the top of the technology game, click here.

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Donor Databases Aren't One-Size-Fits-All; Here's How to Find the Best Fit

EveryAction

Click on the icon below that best matches your organization to access a personalized guide to selecting database software that will power your efforts to save time, raise money, and maximize your impact on the world. Shopping for a donor database is a complicated process, which is made even more difficult when it is hard to find information about a software's compatibility with your organization's unique mission and needs.

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

2) when any link in the email is clicked. Regardless of whether images are on or off, if any link is clicked, it’s typically counted as an open. 3) Remember, any click counts as an open too. Include lots of opportunities to click, and your data will be much better.

Level Up Your Nonprofit Marketing [FREE Webinar This Week]

Kivi's Nonprofit Communications Blog

Just click the button and follow the instructions to register. Just click the button and follow the instructions to register. At Nonprofit Marketing Guide, we’ve been training, coaching, and researching nonprofit communications directors and teams for more than 15 years.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

If you're looking for a specific type of donor, click on their persona name to jump directly to that section. Click an online ad? Invitations from your tool should be mobile-responsive and allow for one-click RSVP right from the body of the email.

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Tracking Long-Term Donor Value: The Report You Shouldn't Miss in 2019

EveryAction

Click the image above to download our full report with tips on how to make reporting less stressful and more impactful this year! You can now evaluate your long-term donor value with the click of a button.

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Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking

EveryAction

Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions. Click here to email our team! Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization.

Introducing Dan Doyle and Using the Right Tools for Fundraising (Season 2, Episode 10)

Fundraising Report Card

Click here to listen on YouTube! Zach and Tim interview Dan Doyle, the new Chief Evangelist at Fundraising Report Card. Learn about Dan’s background, why FRC is such a powerful tool for nonprofits and consultants, and how Dan can help you make the most out of it. Topic Timestamps Introduction [00:00] Who are you? [01:16] 01:16] … Continue reading "Introducing Dan Doyle and Using the Right Tools for Fundraising (Season 2, Episode 10)".

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Conversion Copywriting Tips for Nonprofits

Kivi's Nonprofit Communications Blog

Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. The copy that you write, including what’s on the button or link text itself, the call to action next to the button, and copy around that call to action, must all be directed toward that one outcome: getting that click or conversion. Or what do you do if your email click-through rates seem really low?

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR looked at the “other clicks” metric in Facebook, which includes clicks on the “see more” label in longer posts and on the title.

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The 8 Greatest Nonprofit Social Media Campaigns

Twenti

Click the banner below to book a free consultation and find out how we can help. Note: this article is a guest post I wrote for Socialbrite , click here for the original article. by Zoe Allen.

The Ultimate Guide to Social Media for Nonprofits

Twenti

You can pay to have your content show up in people’s feeds, encouraging them to watch a video, engage with a post or click through to your website. Use calls to action to ask the people who see your posts to click through to your website or to donate to your cause. by Zoe Allen.

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5 Actions Nonprofits Should Take Based on Facebook’s #GivingTuesday Report

J Campbell Social Marketing

Click here for more details and to secure your spot. . Click here for more details and to secure your spot. . Click the grey Raise Money for a Nonprofit Organization button. From your Page, click the Fundraisers tab from the left menu.

Mixed Links for Nonprofit Communicators – September 13, 2019

Kivi's Nonprofit Communications Blog

October 1 & 3: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. Asheville, NC. Hope your luck as been good all day today on this Friday the 13th.