Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

Or worse, your click rates start trending downward. March hit an all-time low click-through rate of 0.6% — you can see why I was panicking a little! Lindsay Ackerman.

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4 ways to get more clicks on your Donate button

Nonprofit Marketing Blog

Recognize that getting clicks requires cultivation. Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? Add a sense of immediacy.

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Hey Slacker, high five!

Wild Woman Fundraising

Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh. Am I a slacktivist because I sign petitions but don’t go to advocacy days at the state capitol? What’s the point of slacker bloggers like me? Are you bored of slacktivism?

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3 big reasons why email open rates don’t matter (and what you should measure instead)


Clicks. Click to tweet! Click to tweet. First, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies. She was showing off her firm’s marketing emails.

Pro Tips on Getting the Most Out of a Pay-Per-Click Campaign

Fundraising Coach

If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. He currently works for an SEO firm in Kansas City. by Dwayne Ricketts.

Visit the October 2007 Giving Carnival! Click Here.

Seeking Grant Money Today

Read, respond to, and discuss what others who care about philanthropy think. Thank you for joining in the October 2007 Giving Carnival! Thank you, too, to Sean Stannard-Stockton (Giving Carnival founder) and Gayle Roberts (September 2007 Giving Carnival host) for your help! We need a host for the November 2007 Giving Carnival. Please let me know at aspencer at thegrantplant dot com if you are interested in hosting! 22 UPDATE: We do have a host for November!

Turn Your Unopened Emails Into Opportunity For Engagement

Social Media Bird Brain

Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopenedMost times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them.

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

To verify your page when not using Facebook Business Manager: Click Settings at the top of your Page. From General , click Page Verification. Click Verify this Page , then click Get Started. Click Call Me Now to allow Facebook to call you with a verification code.

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You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

Now I can save these posts within Facebook, with just one click of a button ! To Save an article you want to read later, simply click on the arrow in the top right of the post: To find your Saved links, click on Saved in the left hand side of your News Feed.

3 Steps to Revive Your Email List

Getting Attention

Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. Call to action: Click here to let us know you still want to receive our emails. 2) Second email (if recipient doesn’t click on the initial email).

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Getting so psyched to go to London!

Wild Woman Fundraising

They have invited me to speak about how to get people to click donate on your nonprofit website. women 2015 globe theatre how to get people to click donate on your nonprofit website london national fundraising convention shakespeare sherlock holmes UK

Building awareness for planned giving is easier and less expensive than ever


If you have traffic on your website, you have a chance to promote planned giving for pennies per click. Promoting planned giving doesn’t have to be expensive. Try retargeting ads! What is retargeting?

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The most powerful motivators of major gifts and legacy gifts.


Click here. Remembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus. Brain. Neurons transmitting information. Mirror neurons support empathy. Religion. Find meaning. Satisfy dictates. Allay guilt.

Top 10 reasons why donors like taking donor surveys


Click here. Click here to download your free guide! Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard.

Why you should simply make your planned giving messages simple.


Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter. It was written by one of her committee members.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Pay-for-placement management (includes pay-per-click). Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc.


3 major donor myths broken by Andrew Olsen


Click here. Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.

7 things about email subject lines that will help you save the world


Click here to see our definitive list of engagement fundraising channels. Related Posts: >> How to Write Email Subject Lines that Make People Stop, Click, and Read. >> Click to tweet! Firstly, email subject lines are actually headlines.

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5 things great nonprofits do (according to Veritus Group)


Click to tweet! Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! They make their projects and programs awesome! They invest in reporting impact in a meaningful way!

Are you measuring the right performance metrics?


Take a look at our new application by clicking here or the button below and let me know what you think. Click here. Click to tweet! Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.”

Do Your Headlines Deliver? Nonprofit Wordsmithing Makes a Difference

Getting Attention

Upworthy’s “curiosity gap” approach to click-enticing headlines is now widely imitated and even parodied. Our clicks went up. And like me, you’ve probably noticed that increasingly, headlines I’m seeing (and clicking) from reliable news sources simply aren’t delivering on their promise. ” Is that what we get when we click? It’s a proven click-increaser.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Ever wonder if those “mindblowing” click bait titles actually work? Read 7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title. Happy Friday!

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The New Email Metric You Might Want to Try

Kivi's Nonprofit Communications Blog

Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. So for example, if you were sent an email on August 3, you opened, and you clicked on it, I added these three tags to your record: 080316 – Sent.

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

If a person hadn’t opened or clicked on ANY of them, they were tagged for a re-engagement campaign. What about click-through rates? The average click-through rates for a B2B consulting/training newsletter are in the 2-3% range.

Introducing the First Ever Major Gifts Fundraising Benchmark Study


Click here to access the full 2017 Major Gifts Fundraising Benchmark Study. The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. The research was led by Melissa S.

9 questions to help you determine if your results are good


How many clicked on your emails? Clicks do! _. Do you know WHO clicked on your emails? Sometimes we don’t want to look at the results of our marketing efforts. . Facing them isn’t easy. Especially if they stink.

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What you should know about your high net worth volunteers?


Click here. Great volunteer opportunities and experiences are essential for your nonprofit ( as discussed before ). Here’s what the data shows your high net worth volunteers are looking for! Having issues viewing the image below?

3 Powerful Tools to Help You Optimize Your Nonprofit Website

Kivi's Nonprofit Communications Blog

Crazy Egg lets you see what your website visitors are doing with heat maps (a picture of where people click on your website), scroll maps (shows how far down the page people are scrolling to help determine where they abandon your page) and more. via GIPHY. Want to make your website better?

Reactivate Your Email List (Case Study)

Getting Attention

We defined “inactive” as anyone who’s never given the organization a donation (online or off) and hadn’t opened, clicked, or taken any action online in the last year. Subject line: “We miss you [first name]“ Asks them to click on a link to let us know they still want to receive emails from UCS. Second email (if recipient doesn’t click on first email). Third email (if recipient doesn’t click on second email).

Craft a Positive “Page Not Found” Experience

Getting Attention

Error pages alert visitors that the page they were seeking no longer exists, or they typed in or clicked on a broken link, and redirects them to the content they want. You’ll need to cover errors made typing a URL and in clicked links, as well as pages no longer on your site.

Meaningful Metrics for Donor Communications [Infographic]

J Campbell Social Marketing

How many clicks does it take to make a donation? In your email communications, look at your open rate and click through rate to determine your engagement rate – that is, divide the number of clicks by the number of opens. **For

How Gritty Are You?


CLICK HERE. I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” ” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. I got 4.63

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

2) when any link in the email is clicked. Regardless of whether images are on or off, if any link is clicked, it’s typically counted as an open. 3) Remember, any click counts as an open too. Include lots of opportunities to click, and your data will be much better.

The 7 biggest mistakes weak major gift officers make repeatedly


You can also click here to see the top 10 reasons why gift officers fail to engage their supporters effectively. Click to tweet! Wasting time in-house letting themselves get caught up in meetings, activities, or office politics. Forgetting to ask donors lots of questions about why they care, where their interests lie and what they want to accomplish. Talking too much (especially about themselves) — Don’t be a show up and throw up fundraiser !

How many LinkedIn contacts do you have?


I’m always surprised when I click on a major gift or planned gift fundraiser’s LinkedIn profile and see that they only have 30, 50 or 100 connections. Click to tweet!

How To Use Social Media To Connect With Donors & Supporters

J Campbell Social Marketing

Click here. Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors. The slides and audio are up on their website if you want to experience the entire webinar (I promise it’s worth it!) I have embedded the slides from SlideShare below. Let me know what you think! How do you use social media to cultivate donors and show them where their money is going? .

Editorial Calendars: Why Do Them, Picking the Right Software and More

Kivi's Nonprofit Communications Blog

Go to our Facebook Page , then click Send Message. You may need to click “Get Started.” Earlier this afternoon, I did our second edition of our new Facebook Live show. Let’s just say, I had quite a few technical problems at the beginning and the end.

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

garner the highest click throughs. Zarrella found that these words were clicked most often: posts, jobs, survey, week's, e-newsletter, issue, digest, bulleting, and editions. Give the reader lots of opportunities to click through to your offer or content.

A “wild woman” interviewed me


Click to tweet! Ever want to hear the voice of SmartIdeas (Greg Warner)? Here’s your chance. Mazarine Trez of Wildwoman Fundraising interviewed me some time ago. You can read the interview here. Or listen to it here (below). link]. SHARE THIS OR LEAVE YOUR COMMENTS BELOW!

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

But let’s say you take a look at your unengaged list, which you decide to define as “hasn’t opened or clicked on an email in 6 months.” Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.

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