Conversion Copywriting Tips for Nonprofits
Kivi's Nonprofit Communications Blog
MAY 7, 2019
Whether it’s clicking on a button or link to donate, volunteer, register or do anything else, when someone takes that action online, we call it a conversion. The copy that you write, including what’s on the button or link text itself, the call to action next to the button, and copy around that call to action, must all be directed toward that one outcome: getting that click or conversion. Or what do you do if your email click-through rates seem really low?