But it only works if people are opening your emails and then clicking on your links! For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. But it only works if people are opening your emails and then clicking on your links! MORE
Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopenedMost times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them. MORE
6 Tips Before You Click. Want to get your supporters pumped? Try a “Share Your Story” page on your website. MORE
2) when any link in the email is clicked. Regardless of whether images are on or off, if any link is clicked, it’s typically counted as an open. 3) Remember, any click counts as an open too. Include lots of opportunities to click, and your data will be much better. MORE
Read, respond to, and discuss what others who care about philanthropy think. Thank you for joining in the October 2007 Giving Carnival! Thank you, too, to Sean Stannard-Stockton (Giving Carnival founder) and Gayle Roberts (September 2007 Giving Carnival host) for your help! We need a host for the November 2007 Giving Carnival. Please let me know at aspencer at thegrantplant dot com if you are interested in hosting! 22 UPDATE: We do have a host for November! MORE
Click here. Remembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus. Brain. Neurons transmitting information. Mirror neurons support empathy. Religion. Find meaning. Satisfy dictates. Allay guilt. MORE
On the first look, NPR found that shorter posts — about 40 characters — DID perform better when measured by click-through rate. NPR looked at the “other clicks” metric in Facebook, which includes clicks on the “see more” label in longer posts and on the title. MORE
How many clicked on your emails? Clicks do! _. Do you know WHO clicked on your emails? Sometimes we don’t want to look at the results of our marketing efforts. . Facing them isn’t easy. Especially if they stink. MORE
Click to tweet! Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! They make their projects and programs awesome! They invest in reporting impact in a meaningful way! MORE
What this really means is – how do we get new people to look at our Page and enjoy it enough to click like? When viewing a Facebook Page that is not yours, click the dropdown menu (see below) and choose Like As Your Page. MORE
If a person hadn’t opened or clicked on ANY of them, they were tagged for a re-engagement campaign. What about click-through rates? The average click-through rates for a B2B consulting/training newsletter are in the 2-3% range. MORE
Click here to see our definitive list of engagement fundraising channels. Related Posts: >> How to Write Email Subject Lines that Make People Stop, Click, and Read. >> Click to tweet! Firstly, email subject lines are actually headlines. MORE
Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh. Am I a slacktivist because I sign petitions but don’t go to advocacy days at the state capitol? What’s the point of slacker bloggers like me? Are you bored of slacktivism? MORE
garner the highest click throughs. Zarrella found that these words were clicked most often: posts, jobs, survey, week's, e-newsletter, issue, digest, bulleting, and editions. Give the reader lots of opportunities to click through to your offer or content. MORE
Crazy Egg lets you see what your website visitors are doing with heat maps (a picture of where people click on your website), scroll maps (shows how far down the page people are scrolling to help determine where they abandon your page) and more. via GIPHY. Want to make your website better? MORE
We defined “inactive” as anyone who’s never given the organization a donation (online or off) and hadn’t opened, clicked, or taken any action online in the last year. Subject line: “We miss you [first name]“ Asks them to click on a link to let us know they still want to receive emails from UCS. Second email (if recipient doesn’t click on first email). Third email (if recipient doesn’t click on second email). MORE
Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Do you see a movement in nonprofit marketing towards Pay Per Click advertising or SEO? You’ve done banners, letters, annual reports, even made a twitter account for your nonprofit. But what’s next? Where is the next frontier for nonprofit marketing? Let’s talk about Search Engine Optimization. MORE
Error pages alert visitors that the page they were seeking no longer exists, or they typed in or clicked on a broken link, and redirects them to the content they want. You’ll need to cover errors made typing a URL and in clicked links, as well as pages no longer on your site. MORE
Take a look at our new application by clicking here or the button below and let me know what you think. Click here. Click to tweet! Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.” MORE
I thought that was a better measure of email engagement than simply looking at open or click rates. 1) MailChimp allows you to go to the email report and view all sorts of data about the email: who did you send to, who opened, who clicked, who didn’t open, etc. MORE
Or worse, your click rates start trending downward. March hit an all-time low click-through rate of 0.6% — you can see why I was panicking a little! Lindsay Ackerman. MORE
Click here. Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online. MORE
Now I can save these posts within Facebook, with just one click of a button ! To Save an article you want to read later, simply click on the arrow in the top right of the post: To find your Saved links, click on Saved in the left hand side of your News Feed. MORE
They have invited me to speak about how to get people to click donate on your nonprofit website. women 2015 globe theatre how to get people to click donate on your nonprofit website london national fundraising convention shakespeare sherlock holmes UK MORE
Click here. Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors. The slides and audio are up on their website if you want to experience the entire webinar (I promise it’s worth it!) I have embedded the slides from SlideShare below. Let me know what you think! How do you use social media to cultivate donors and show them where their money is going? . MORE
When it rains it pours, so after my post yesterday about an opportunity for organizations to get a $10K grant by writing their mission in lyrical form, today, another heads up from the Allstate Foundation about a program they have going where all of us can click to vote for one of 4 favorite charities. So below is most of the content of the email I go, and if you are interested, you too can Click to Empower and watch what happens. "I MORE
Recognize that getting clicks requires cultivation. Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? Add a sense of immediacy. MORE
To verify your page when not using Facebook Business Manager: Click Settings at the top of your Page. From General , click Page Verification. Click Verify this Page , then click Get Started. Click Call Me Now to allow Facebook to call you with a verification code. MORE
Click here. Click here to download your free guide! Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard. MORE
If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. He currently works for an SEO firm in Kansas City. by Dwayne Ricketts. MORE
Pay-for-placement management (includes pay-per-click). Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc. MORE
Upworthy’s “curiosity gap” approach to click-enticing headlines is now widely imitated and even parodied. Our clicks went up. And like me, you’ve probably noticed that increasingly, headlines I’m seeing (and clicking) from reliable news sources simply aren’t delivering on their promise. ” Is that what we get when we click? It’s a proven click-increaser. MORE
Click here. Great volunteer opportunities and experiences are essential for your nonprofit ( as discussed before ). Here’s what the data shows your high net worth volunteers are looking for! Having issues viewing the image below? MORE
In an open letter on his Facebook profile, Mark Zuckerberg writes: Check out this nifty infographic from marketing agency Keystone Click , detailing some of the major changes from TheFacebook.com in 2004 to Facebook as we know it today. MORE
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. Call to action: Click here to let us know you still want to receive our emails. 2) Second email (if recipient doesn’t click on the initial email). MORE
How many clicks does it take to make a donation? In your email communications, look at your open rate and click through rate to determine your engagement rate – that is, divide the number of clicks by the number of opens. **For MORE
Ever wonder if those “mindblowing” click bait titles actually work? Read 7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title. Happy Friday! MORE
But let’s say you take a look at your unengaged list, which you decide to define as “hasn’t opened or clicked on an email in 6 months.” Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. MORE
Clicks. Click to tweet! Click to tweet. First, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies. She was showing off her firm’s marketing emails. MORE
Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. So for example, if you were sent an email on August 3, you opened, and you clicked on it, I added these three tags to your record: 080316 – Sent. MORE
Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter. It was written by one of her committee members. MORE
CLICK HERE. I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” ” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. I got 4.63 MORE
Catch the replay of the video on my Facebook Page by clicking here. by clicking here. Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. . MORE
Click Related Topics Kivi's Nonprofit Communications Blog
JULY 21, 2015
Or worse, your click rates start trending downward. March hit an all-time low click-through rate of 0.6% — you can see why I was panicking a little! Lindsay Ackerman.
Nonprofit Marketing Blog
MARCH 6, 2012
Recognize that getting clicks requires cultivation. Make your Donate button easier to find. Don’t make donors search or scroll! Make the reasons to give more enticing. Your financial needs are not enough. Create an appeal around the button that is focused on donors, their interests, and what they get in return for their donation. What tangible change will result if they give? Add a sense of immediacy.
Wild Woman Fundraising
JUNE 19, 2012
Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh. Am I a slacktivist because I sign petitions but don’t go to advocacy days at the state capitol? What’s the point of slacker bloggers like me? Are you bored of slacktivism?
Fundraising Coach
JULY 18, 2011
If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. He currently works for an SEO firm in Kansas City. by Dwayne Ricketts.
Kivi's Nonprofit Communications Blog
APRIL 6, 2016
But it only works if people are opening your emails and then clicking on your links! For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. But it only works if people are opening your emails and then clicking on your links!
Wild Woman Fundraising
JUNE 29, 2015
They have invited me to speak about how to get people to click donate on your nonprofit website. women 2015 globe theatre how to get people to click donate on your nonprofit website london national fundraising convention shakespeare sherlock holmes UK
Public Sector Marketing 2.0
OCTOBER 14, 2015
To verify your page when not using Facebook Business Manager: Click Settings at the top of your Page. From General , click Page Verification. Click Verify this Page , then click Get Started. Click Call Me Now to allow Facebook to call you with a verification code.
Social Media Bird Brain
JULY 2, 2015
Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopenedMost times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them.
Seeking Grant Money Today
OCTOBER 15, 2007
Read, respond to, and discuss what others who care about philanthropy think. Thank you for joining in the October 2007 Giving Carnival! Thank you, too, to Sean Stannard-Stockton (Giving Carnival founder) and Gayle Roberts (September 2007 Giving Carnival host) for your help! We need a host for the November 2007 Giving Carnival. Please let me know at aspencer at thegrantplant dot com if you are interested in hosting! 22 UPDATE: We do have a host for November!
J Campbell Social Marketing
AUGUST 3, 2014
Now I can save these posts within Facebook, with just one click of a button ! To Save an article you want to read later, simply click on the arrow in the top right of the post: To find your Saved links, click on Saved in the left hand side of your News Feed.
Getting Attention
FEBRUARY 23, 2016
Here’s how we tackled our “dead” email list: First, we segmented our “Inactives:” We defined “inactive” as anyone who’s never donated (online or off) and hasn’t opened, clicked, or taken any action from an email in the last 12 months. Call to action: Click here to let us know you still want to receive our emails. 2) Second email (if recipient doesn’t click on the initial email).
Non Profit Marketing 360
JULY 23, 2012
Pay-for-placement management (includes pay-per-click). Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc.
iMarketSmart
MARCH 20, 2017
Click here. Click here to download your free guide! Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful person. They want to be more involved in your mission. They want their voice to be heard.
iMarketSmart
FEBRUARY 27, 2017
Click here. Andrew Olsen knows a thing or two about direct marketing. On his blog , he debunks 3 major donor myths that pertain to marketing. You can find them below. Here’s his proof that they aren’t true. Myth #1: Major donors don’t give through the mail or online.
Kivi's Nonprofit Communications Blog
SEPTEMBER 20, 2016
Right now, I bet most of you are looking at your open rates and click-through rates, and maybe your click-to-open ratio. So for example, if you were sent an email on August 3, you opened, and you clicked on it, I added these three tags to your record: 080316 – Sent.
Getting Attention
JULY 9, 2014
Upworthy’s “curiosity gap” approach to click-enticing headlines is now widely imitated and even parodied. Our clicks went up. And like me, you’ve probably noticed that increasingly, headlines I’m seeing (and clicking) from reliable news sources simply aren’t delivering on their promise. ” Is that what we get when we click? It’s a proven click-increaser.
Kivi's Nonprofit Communications Blog
MARCH 4, 2016
Ever wonder if those “mindblowing” click bait titles actually work? Read 7 Reasons Why Clicking This Title Will Prove Why You Clicked This Title. Happy Friday!
Kivi's Nonprofit Communications Blog
MARCH 9, 2016
If a person hadn’t opened or clicked on ANY of them, they were tagged for a re-engagement campaign. What about click-through rates? The average click-through rates for a B2B consulting/training newsletter are in the 2-3% range.
iMarketSmart
OCTOBER 24, 2016
Click here to see our definitive list of engagement fundraising channels. Related Posts: >> How to Write Email Subject Lines that Make People Stop, Click, and Read. >> Click to tweet! Firstly, email subject lines are actually headlines.
Kivi's Nonprofit Communications Blog
MAY 19, 2016
Crazy Egg lets you see what your website visitors are doing with heat maps (a picture of where people click on your website), scroll maps (shows how far down the page people are scrolling to help determine where they abandon your page) and more. via GIPHY. Want to make your website better?
J Campbell Social Marketing
MAY 5, 2016
How many clicks does it take to make a donation? In your email communications, look at your open rate and click through rate to determine your engagement rate – that is, divide the number of clicks by the number of opens. **For
iMarketSmart
FEBRUARY 17, 2013
Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter. It was written by one of her committee members.
Getting Attention
JULY 16, 2014
We defined “inactive” as anyone who’s never given the organization a donation (online or off) and hadn’t opened, clicked, or taken any action online in the last year. Subject line: “We miss you [first name]“ Asks them to click on a link to let us know they still want to receive emails from UCS. Second email (if recipient doesn’t click on first email). Third email (if recipient doesn’t click on second email).
Getting Attention
FEBRUARY 17, 2016
Error pages alert visitors that the page they were seeking no longer exists, or they typed in or clicked on a broken link, and redirects them to the content they want. You’ll need to cover errors made typing a URL and in clicked links, as well as pages no longer on your site.
Kivi's Nonprofit Communications Blog
SEPTEMBER 22, 2016
2) when any link in the email is clicked. Regardless of whether images are on or off, if any link is clicked, it’s typically counted as an open. 3) Remember, any click counts as an open too. Include lots of opportunities to click, and your data will be much better.
iMarketSmart
SEPTEMBER 21, 2016
Click to tweet! Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! They make their projects and programs awesome! They invest in reporting impact in a meaningful way!
iMarketSmart
JULY 11, 2016
Take a look at our new application by clicking here or the button below and let me know what you think. Click here. Click to tweet! Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.”
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2017
But let’s say you take a look at your unengaged list, which you decide to define as “hasn’t opened or clicked on an email in 6 months.” Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.
iMarketSmart
APRIL 26, 2017
Click here. Great volunteer opportunities and experiences are essential for your nonprofit ( as discussed before ). Here’s what the data shows your high net worth volunteers are looking for! Having issues viewing the image below?
J Campbell Social Marketing
AUGUST 6, 2014
Click here. Yesterday I presented a webinar with 4Good and Nonprofit Webinars on the topic of using social media to connect and build relationships with donors. The slides and audio are up on their website if you want to experience the entire webinar (I promise it’s worth it!) I have embedded the slides from SlideShare below. Let me know what you think! How do you use social media to cultivate donors and show them where their money is going? .
Kivi's Nonprofit Communications Blog
NOVEMBER 8, 2016
I thought that was a better measure of email engagement than simply looking at open or click rates. 1) MailChimp allows you to go to the email report and view all sorts of data about the email: who did you send to, who opened, who clicked, who didn’t open, etc.
Kivi's Nonprofit Communications Blog
MARCH 24, 2016
6 Tips Before You Click. Want to get your supporters pumped? Try a “Share Your Story” page on your website.
Fundraising 123
FEBRUARY 16, 2011
garner the highest click throughs. Zarrella found that these words were clicked most often: posts, jobs, survey, week's, e-newsletter, issue, digest, bulleting, and editions. Give the reader lots of opportunities to click through to your offer or content.
J Campbell Social Marketing
FEBRUARY 4, 2014
In an open letter on his Facebook profile, Mark Zuckerberg writes: Check out this nifty infographic from marketing agency Keystone Click , detailing some of the major changes from TheFacebook.com in 2004 to Facebook as we know it today.
iMarketSmart
MAY 6, 2015
How many clicked on your emails? Clicks do! _. Do you know WHO clicked on your emails? Sometimes we don’t want to look at the results of our marketing efforts. . Facing them isn’t easy. Especially if they stink.
J Campbell Social Marketing
FEBRUARY 6, 2014
What this really means is – how do we get new people to look at our Page and enjoy it enough to click like? When viewing a Facebook Page that is not yours, click the dropdown menu (see below) and choose Like As Your Page.
Wild Woman Fundraising
JANUARY 19, 2010
Search Engine Optimization can include constantly updated content, targeted keywords, pay per click advertising (such as Google Adwords ) and more. Do you see a movement in nonprofit marketing towards Pay Per Click advertising or SEO? You’ve done banners, letters, annual reports, even made a twitter account for your nonprofit. But what’s next? Where is the next frontier for nonprofit marketing? Let’s talk about Search Engine Optimization.
iMarketSmart
MAY 19, 2017
Click here. Remembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus. Brain. Neurons transmitting information. Mirror neurons support empathy. Religion. Find meaning. Satisfy dictates. Allay guilt.
J Campbell Social Marketing
AUGUST 4, 2017
Catch the replay of the video on my Facebook Page by clicking here. by clicking here. Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons. .
iMarketSmart
SEPTEMBER 10, 2014
CLICK HERE. I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” ” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. I got 4.63
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