Click Me: An E-Newsletter Makeover with Mission India

Kivi's Nonprofit Communications Blog

Or worse, your click rates start trending downward. March hit an all-time low click-through rate of 0.6% — you can see why I was panicking a little! Lindsay Ackerman. We love “Before and After” posts, so I jumped at the chance to get Lindsay Ackerman to share about Mission India’s recent e-newsletter format change. She graciously agreed to write about the process and the results for us. Kristina. Guest Post by Lindsay Ackerman of Mission India.

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Proven Ways to Boost Your Email Open and Click Through Rates [FREE WEBINAR TOMORROW]

Kivi's Nonprofit Communications Blog

But it only works if people are opening your emails and then clicking on your links! For Nonprofits Only: 7 Proven Ways to Boost Your Email Open and Click Through Rates. But it only works if people are opening your emails and then clicking on your links! We’ll start by looking at some benchmarks including the latest data on typical open and click-through rates in the nonprofit world for newsletters, fundraising, and advocacy emails.

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The four words that increased click-through by 42%

The Agitator

They certainly aren’t the types of words you would usually use to increase click-through, response, and conversion rates. The heavy identity had 74 clicks on 4300 impressions, for a click-through rate of 1.72%. The soft and no identity conditions had 59 clicks on 4824 impressions, for a click-through rate of 1.22%. The Facebook algorithm was already optimizing for click-through rate and refused to show the soft and no identity ads as often.

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Click to give: 4 organizations vying for $100,000 based on most clicks


When it rains it pours, so after my post yesterday about an opportunity for organizations to get a $10K grant by writing their mission in lyrical form, today, another heads up from the Allstate Foundation about a program they have going where all of us can click to vote for one of 4 favorite charities. So below is most of the content of the email I go, and if you are interested, you too can Click to Empower and watch what happens. "I

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Are Email and Click-through Rates Heading South?


It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 billion email messages, 5.6 million donations, and 7.5 million online actions shed light on valuable information for nonprofits and their messaging.

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Is Facebook’s One-Click Donate Button a Game Changer?


Facebook recently rolled out its one-click donate button for nonprofits. You can sign up here to add it to your organizational FB page. Social Networking Online Fundraising nptech Trends Nonprofit

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Turn Your Unopened Emails Into Opportunity For Engagement

Social Media Bird Brain

Rather than just reviewing the data on opens and clicks you get from your outgoing news, take a good look at the information on who is not opening your email and send those subscribers a. click-through Email marketing outgoing subscribers unopenedMost times you're so busy, you probably are just glad you got the letter out to your small nonprofit's email subscribers. But you could be missing a chance to connect - to deepen your relationship with them.

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Do email open rates matter?


Do they click on them? Fundraising association email open rates average email open rate 2017 average email open rates higher education best practices for fundraising charity blog Email Marketing email marketing benchmarks by industry 2017 email open rates 2017 marketing benchmarks 2017 nonprofit email open rates Philanthropy philanthropy blog what is a good click to open rateNot really. Not much. Look, many browsers automatically open emails these days. That warps the metrics.

Pro Tips on Getting the Most Out of a Pay-Per-Click Campaign

Fundraising Coach

If you’re like me, you haven’t engaged an agency to conduct a pay-per-click campaign. I wouldn’t know where to start, so I’m pleased to have this guest post from Dwayne Ricketts. Dwayne attended University of Missouri where he received a BA in Business. He currently works for an SEO firm in Kansas City. by Dwayne Ricketts.

Twitter Stats You Need To Know and Tips to Get More Clicks


12 percent : higher the click rate for brand tweets with price in whole dollars. 17 percent : higher the click rate for tweets with a question mark. I also recommend that you check out this research below by Dan Zarrella of Hubspot, who analyzed the click-thru rate of over 200,000 tweets. A lot of organizations focus more of their engagement efforts on Facebook than Twitter. I think this is because organizations feel limited by the 145 character tweet length.

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3 big reasons why email open rates don’t matter (and what you should measure instead)


Clicks. Click to tweet! Click to tweet. Digital Marketing Direct Marketing Fundraising email click through rates email CTR's Email Marketing email marketing best practices email marketing metrics email marketing stats you should be tracking email open rates Inbound phone calls Number of pages visitedFirst, a short story. Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies.

Why you should simply make your planned giving messages simple.


Advertising Fundraising marketing Pay-per-click marketing Planned Giving Planned giving Planned Giving Marketing ppc strategy internet online marketing Simple solve problemsRecently a client asked me to review and critique a fundraising letter. It was written by one of her committee members. Can you say, “awkward position!” ” To say that the author and the target audience is highly educated would be an understatement. Well, as you might have guessed, I did it anyway.

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

Pay-for-placement management (includes pay-per-click). Advertising Advice Cause Marketing Communications Education: Technology Marketing Marketing Skills Nonprofit Research Site Administration Video Bing Business Charitable organization development economy Google Marketing and Advertising Pay per click Search Engine Marketing Search engine optimization Social Media Web search engine Yahoo

Visit the October 2007 Giving Carnival! Click Here.

Seeking Grant Money Today

Read, respond to, and discuss what others who care about philanthropy think. Thank you for joining in the October 2007 Giving Carnival! Thank you, too, to Sean Stannard-Stockton (Giving Carnival founder) and Gayle Roberts (September 2007 Giving Carnival host) for your help! We need a host for the November 2007 Giving Carnival. Please let me know at aspencer at thegrantplant dot com if you are interested in hosting! 22 UPDATE: We do have a host for November!

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13 Secrets of Holiday Fundraising Online | Online Fundraising & Nonprofit Marketing Resources & Tips | Network for Good Learning Center - Learn how to raise money online for your nonprofit

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Bookmark/Search this post with: Related Documents Click here to download the guide Related Articles A Procrastinator’s Guide to Year-End Fundraising Last-Minute Giving Privacy Policy | Email Us | About | Jobs | Staff | Sitemap | 7920 Norfolk Avenue, Suite 520, Bethesda, MD 20814, United States, 1-888-284-7978 © 2008 Network for Good. Tis the season for email marketing. We can help.

Is This the End of Email Open Rate Tracking?

Kivi's Nonprofit Communications Blog

You might want to focus more on click-through rates. Email engagement is noted when someone opens or clicks, so while those numbers will still be affected, the impact shouldn’t be quite as big, assuming you are giving people plenty of things to click on.

What is the Tax Choice Program?

A. Fine Blog

Click. Tags: Social Media Ideas for Change in America PFD Click. Well, it’s nothing yet, I just made the term up. But it could be something really interesting. Yesterday, I came across a site called, Pick. It is a site created by the Alaska state government to encourage Alaskans to apply for rheir PFD (Permanent Fund Dividend, not to be confused with PDF, Personal Democracy [.]. Give Alaska

9 Tips for Writing EPIC Email Subject Lines

Getting Attention

The click-through rates […]. It’s often said that one should not judge a book solely by its cover. But hey, nobody said anything about emails! The fact is that people DO judge emails by their subject lines.

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

To verify your page when not using Facebook Business Manager: Click Settings at the top of your Page. From General , click Page Verification. Click Verify this Page , then click Get Started. Click Call Me Now to allow Facebook to call you with a verification code. Enter the 4-digit verification code and click Continue. To verify your page when using Facebook Business Manager: Click Settings at the top of your Page. Click General.

Why April 21st May Ruin Your Nonprofit's Website Analytics


Not to be click-baiting fearmongers, but we really needed to get your attention because there’s a big change coming to Google’s search algorithm that you need to know about

How to Set Up The Donate Button and Start Collecting Donations On Your Website [Webinar Replay]

J Campbell Social Marketing

With the new GoFundMe Charity Donate Button, it’s super simple to collect donations for your nonprofit through your own website with only a couple of clicks. Slides can be found by clicking here. . Are you able to collect donations directly from your website?

7 Steps to Grow Your Nonprofit Donor Base With Social Media

J Campbell Social Marketing

Don’t miss out or lose your spot – get on the Early Interest List by clicking here. For example, your conversion rate for social media donations would be the number of people who clicked on a post divided by the number of people who actually completed the action. .

Mixed Links for Nonprofit Communicators – July 30, 2021

Kivi's Nonprofit Communications Blog

September 23: Getting People to Click: How to Write (Ethically!) for Opens, Clicks, and Conversions with Kivi Leroux Miller. The Hound. Auburn, AL.

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Top online marketing strategies for your business

Nonprofit Marketing Insights by GlobalOwls

Pay-per-click advertising. Pay-per-click is another excellent online advertising method. With pay-per-click, you can make a bid to be placed in search engines’ sponsored links using specific phrases and keywords. Top online marketing strategies for your business.

The Magic of Monthly Donors – How to Build Your Monthly Giving Program

J Campbell Social Marketing

Just click here and get it delivered to your inbox. . What a training! Watch the replay – Erica Waasdorp, the monthly giving guru, schools us on all things monthly giving. She answers the questions: How can small nonprofits set up a monthly giving program?

The 10 Keys to Nonprofit Communications Success

Kivi's Nonprofit Communications Blog

You can get those plans by clicking on the Get Started or Take the Quiz buttons on the homepage. What are all of the things that nonprofit communications teams need to think about and potentially act on to be successful? Of course, it’s a really, really long list of potential items.

How to Convert Social Media Fans and Followers Into Donors and Long-Term Supporters

J Campbell Social Marketing

Click here for all the details ! When they click on the add, be sure that the page is optimized for mobile. Click here for all the details ! Social Media for Social Good Academy is OPEN for enrollment – for a very limited time! Sign up now through February 1, 2021.

3 types of marketing automation fundraising operations need to understand (including one you really need to deploy right away)


For instance, you might have a drip campaign about funding a particular program, but you only want it to go to people who have clicked on a particular link from another email. With automation, once a person clicks that email, the drip campaign fires up and starts getting sent out.

6 Ways to Improve Your Nonprofit Email Marketing Right Now

J Campbell Social Marketing

The average click-to-open rate is 12.99%. Commit to exploring one or more of these 6 tactics to ramp up your email marketing, and you should see your open rates, engagement rates, and click-throughs improve. .

You Can’t Do All the Things. Pace Yourself.

Kivi's Nonprofit Communications Blog

To find yours, just go to our website and click on the Get Started or Take the Quiz buttons.

What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

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How to get Rich Overnight!

Getting Attention

I don’t know about you, but I’m SICK and tired of all the so-called “Gurus” pushing products that “guarantee” you’ll get rich overnight by simply clicking your mouse three or seven times! So, you want to Get Rich Quick…?

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Is That Your Best Line?

Social Media Bird Brain

Because I''m a writer, I often click on links to writing productivity ideas and tools and insights for making my writing better. While clicking on a few of these links, I found some good information on subject lines and lead-ins. Defining the Term By better writing, I mean writing social media posts. We can all use tips on writing better blog posts, better appeal letters, better grants, but.

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How to Use Heatmaps to Boost Your Website’s Conversion Potential

Nonprofit Marketing Insights by GlobalOwls

They’re used in many forms of analytics but most often are maximized to reveal user behavior in a website and track clicks and conversions. It shows links to a page that have been clicked on, so when the mouse hovers over that link, the color of the heatmap will change. Click Maps.

How to Improve Your Nonprofit eCommerce Store Conversion Rate

Nonprofit Marketing Insights by GlobalOwls

If they can’t easily find what they’re looking for, they will click away. . When it comes to the buying process: keep it to as few clicks as possible. Every click is a chance for your customer to decide not to buy. How to Improve Your Nonprofit eCommerce Store Conversion Rate.

10 Essential Social Media Tools for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Plus, you can create one post and share it across all the mentioned platforms with a single click. Features: With just a click of a button, you can curate and share great content with your audience. 10 Essential Social Media Tools for Nonprofits.

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

People are wise to cute, witty email subject lines that are basically click bait. Keep your newsletters short and sweet and let your readers click to learn more if they want.

How to Raise Money Using Facebook Stories

J Campbell Social Marketing

2) Click on Add to Story. 4) Then click on the stickers icon which will take to the stickers menu: 5) Click on the Fundraisers sticker. Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5

Optimized Mobile Donations Now with Apple Pay


Nonprofits stand to gain the same benefits with Apple Pay’s simplicity and ease of use for donors - donors can use Touch ID, Face ID, or double-click an Apple Watch to provide their payment and contact information to securely check out with just one touch. EveryAction provides standard mobile optimized donation pages that automatically resize to fit any screen and out of the box multi-step donation forms that are built for one click giving and making secondary asks.

Leverage Your Supporters' Influence and Follow Engagement with Social Share Tracking


Online Actions now allows you to track referrers who share your forms, both if they click the share asks, and also if those shares generate any new submissions. Click here to email our team! Organizations have enormous untapped potential in the form of their supporters’ social networks and influence. To tap into this, you need know who shares your content, but more importantly, you want to know who is succeeding at referring new people – and donations - to your organization.

Why You Need To Get Your Board to Embrace Digital Fundraising

J Campbell Social Marketing

Click here for all the details ! Social Media for Social Good Academy is OPEN for enrollment – for a very limited time! Sign up now through February 1, 2021. Why You Need To Get Your Board to Embrace Digital Fundraising.

Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It)

Fundraising Report Card

That’s when it clicked. I didn’t mean to say “work” earlier that day, instead I meant to say “company culture.” I derive meaning from my life by giving to others, and our culture at MarketSmart allows me to do that. It began to crystallize as I watched the road pass by in the window. The post Something to Be Thankful For: A Great Company Culture (Plus 3 Ways You Can Foster It) appeared first on Fundraising Report Card. Culture

How Gritty Are You?


CLICK HERE. I think “grit” is more important than talent or skill. Grit is courage, strength of character and “stick-to-it-ive-ness.” ” Here’s a neat test to determine your grittiness thanks to someone at the University of Pennsylvania. I got 4.63 out of 5 putting me in the 90th-99th percentile. How about you? LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE. The post How Gritty Are You? appeared first on MarketSmart. Fundraising