Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.
Cause Related Marketing
APRIL 29, 2012
In time for Mother’s Day in the United States, Sunday May, 13, 2012, you can buy FEED tote bags… made by women in Liberia… online and at Godiva stores for $25. Cause marketing is like one of those 7-layer chocolate cakes. But even though it is made with wholesome ingredients like eggs, milk, flour and maybe dark chocolate, and even though you could certainly eat a slice of it as a meal, it’s not really a meal replacement for very many charities.