Kivi's Nonprofit Communications Blog

DECEMBER 23, 2014

I do a lot of baking with my kids this time of year, and last week I noticed that while we had made dozens and dozens of cookies, there wasn’t one that I personally LOVED. So I decided to make up a new recipe with some of my favorite ingredients. It turned out so well, that I’m sharing it as our official Nonprofit Marketing Guide Christmas Cookie of 2014. That’s a benefit of owning the company — I can slap “official” on anything I want.

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Selfish Giving

APRIL 10, 2018

Today on CauseTalk Radio , Megan and I talk to Shawn Askinosie , Founder & CEO of Askinosie Chocolate and author of the new book, Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul. On the show, Megan Shawn and I discuss: Shawn Askinosie, Askinosie Chocolate. Tell us about your switch from a criminal defense lawyer to chocolate maker. You make chocolate from the bean to the bar! Show Notes Askinosie Chocolate Meaningful Work Book.

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The Biddery Blog

AUGUST 5, 2009

It's no coincendence that the sale of chocolate goes up during an economic downturn. "All But a little chocolate now and then doesn't hurt." - Charles M. Don't let your members forget about your cause, get them excited with a Chocolate themed event. Ask local bakers & culinary experts to participate in a friendly competition for your charity such as most unique chocolate dish. Making chocolate treats is not as difficult as it seems!

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Cause Related Marketing

MAY 15, 2007

Tags: Galactic Pizza Endangered Species Chocolate

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Donor Power Blog

DECEMBER 7, 2010

As I stood in line waiting to order my hot chocolate, I was, as most people anywhere near my age do, checking my Facebook account from my phone. My doing something so mundane--buying a hot chocolate--something I was planning on doing ANYWAY, was also resulting in something good! The moral of the story: prior to the historic hot chocolate day, I had reservations about using geolocation services that are increasingly ubiquitous on social platforms.

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Marketing for Nonprofits

FEBRUARY 14, 2012

Why not rebrand Valentine's Day as Generosity Day - today?! Check out the video below and sign the pledge. I wish you a wonderful day full of compassion toward yourself and others. Cheers! Jocelyn. Valentine's Day Generosity Day

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Cause Related Marketing

MARCH 9, 2012

That’s what I wondered when I saw this chocolate bar at Whole Foods. In an aisle of chocolate bars that were $6, $7, $8 and even $9, I bought the Whole Foods candy bar based mostly on price; it was less than $3. It was organic, dark chocolate and had almonds, three hot buttons for me. The other part has to do with the calculus that people do when their standing in the chocolate aisle at Whole Foods. Is cause marketing better on the inside or outside of packaging?

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Cause Related Marketing

MAY 8, 2009

Tags: Stamp Out Hunger Word of Mouth Marketing Andy Sernovitz The Chocolate Problem Campbell's US Post Office

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Fundraiser Ideas

DECEMBER 2, 2011

Candy Fundraising Charity Fundraising Chocolate Fundraising Free Fundraising Ideas Fundraising Ideas for Kids High School Fundraising Ideas Non Profit Fundraising School Fundraising Sports FundraisingCookie dough fundraising has become increasingly popular over the years. People love cookies, making it an easy sell, and organizations can earn up to 80 percent profit on their sales.

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Seeking Grant Money Today

JUNE 4, 2007

Ben Casselman's "Why 'Social Enterprises' Rarely Works" (June 1, 2007; The Wall Street Journal Online, [link] ) summarizes what many of us non profit professionals whispered among ourselves, after our attempts; it is tough to operate a for profit business, when one is also running a non profit organization, too. His piece is located at: [link] The social enterprise paradigm is a newer concept in American non profit fundraising.

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Cause Related Marketing

DECEMBER 20, 2007

Tags: Word of Mouth Marketing Andy Sernovitz The Chocolate Problem Ritz Carlton

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Cause Related Marketing

AUGUST 16, 2007

Tags: Simon Cowell Mark Simmons American Idol Adam Bahner Seth Godin Chocolate Rain Punk Marketing Tay Zonday Richard Laermer

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Cause Related Marketing

AUGUST 7, 2008

Hey Everyone:I've become aware of a reporter that's looking for a sources on Valentine's Day chocolate gifts that engage in cause-related marketing practices.

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Kivi's Nonprofit Communications Blog

APRIL 27, 2015

They took something so super-strongly ingrained in most of us, and connected it to the purchase of cards, flowers and chocolates in a heart-shaped box. Not with flowers, cards or chocolates, or even breakfast in bed. My mom. Your mom. All of our moms. I bet you love yours as much as I love mine. Even though she passed away many years ago, she is an active voice in my head, and ever present in my heart.

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iMarketSmart

NOVEMBER 7, 2018

It’s no accident that waiters bring you fortune cookies, mints, or chocolates when they deliver the check to your table. The theory of reciprocity is powerful. And nowhere is it displayed more dramatically than in restaurants every day. Think about it.

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Kivi's Nonprofit Communications Blog

AUGUST 31, 2020

Before 8 am, I try to get either a workout in (not happening as often as I would like), make my kids breakfast (usually chocolate chip pancakes), or get out in garden for a bit of fresh air.

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Selfish Giving

MAY 2, 2017

Sales Manager, Tony's Chocolonely , about their efforts to fight child slavery in the chocolate industry in West Africa. The founders had no experience making chocolate or working in West Africa. The importance of leading with great tasting chocolate and then the social impact. Today on CauseTalk Radio , Megan and I talk to Peter Zandee , U. On the show, Megan, Peter and I discuss: Peter Zandee, Tony's Chocolonely.

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Cause Related Marketing

MARCH 11, 2010

Imagine that you're Nucor, the steel manufacturer that makes steel by recycling old steel, and you form a new relationship with Union Pacific to recycle its old track and replace it with newly reforged Nucor steel track.Or, imagine that you 're a vertically-integrated chocolate company.

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Cause Related Marketing

NOVEMBER 17, 2010

Buy this special Strawberry Crème chocolate bar from Ritter Sport and when you do, you’ll help Alfred Ritter GmbH & Co. make a $100,000 to The Leslie Simon Breast Care and Cytodiagnosis Center.I bought this 100 gram bar from a floor-standing point of sale display.

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Kivi's Nonprofit Communications Blog

DECEMBER 5, 2017

Chocolate. Angela Crist. Last week Angela Crist, CEO of Findlay Hope House, reached out to me and Kivi about a thank you video they created after attending our recent webinar. It was so simple, yet so effective, we had to have her tell you the story! Kristina. Guest Post by Angela Crist. I’ve been keeping my eye on creative thank-you videos for a couple years, mulling over ways my organization could put one together that was: Mission-centric without being overly cheesy.

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Selfish Giving

FEBRUARY 28, 2017

To Joe's delight, Kevin and Mark describes the Triple Chocolate Hill , a double fudge brownie topped with vanilla ice cream, peanut butter-caramel sauce, chocolate sauce and whipped cream. Today on CauseTalk Radio , Megan and I talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant. Along with its handcrafted beers and New American cuisine, Iron Hill is known for its cause marketing. They've raised $200,000 for children's pediatric cancer.

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Fundraising Coach

APRIL 26, 2011

But rather than chocolates, this year I thought we’d give whoopie pies.&#. I agree with whoopie pie purists who argue that the only true whoopie pie is one with chocolate outsides and a decadently sweet white inside. April is “volunteer appreciation&# month.

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Selfish Giving

FEBRUARY 27, 2019

On February 12th, LeadFeeder sent me this result: Now, I know the folks at World Finest Chocolate. They are a wonderful company that helps organizations run fundraisers with - you guessed it - yummy chocolate! ?? Hey, this could mean more chocolate for me down the road! Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)?

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The Agitator

FEBRUARY 15, 2015

However, while we were eating our chocolates, Cupid delivered a thought-provoking message to our inbox in the form of an opinion piece from Jennifer and Peter Buffett, co-presidents of the NoVo Foundation, appearing in last week’s Chronicle of Philanthropy. The Agitator rested on Valentine’s Day this year.

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Getting Attention

APRIL 8, 2015

Time with friends and family, way too much hot chocolate, comfy sweaters, relaxing on the couch, relaxing on the couch IN comfy sweaters…you get my point. ?. Wake up, girls and boys! It’s time to change our ways. Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. Rules are made to be broken , at least once in a while.

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iMarketSmart

JANUARY 28, 2014

It’s no accident that waiters bring you fortune cookies, mints, or chocolates when they deliver the check to your table. The theory of reciprocity is powerful. And nowhere is it displayed more dramatically than in restaurants every day. Think about it. Your waiter is basically working to inspire you to donate money after your meal to fund their livelihood. If they give you what you want, you’ll give them a tip (a donation), right? And guess what?

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Cause Related Marketing

FEBRUARY 9, 2012

Case in point is this wrapper at the left for a chocolate bar from the Big Island in Hawaii. The chocolate bar itself was a little thicker at one end than the other. I saw a job description the other day for one of the chief marketers at Macy’s, the giant retailer. Among the listed job responsibilities was cause marketing, something Macy’s does well with sophisticated efforts for Make-A-Wish and the American Heart Association.

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Fundraiser Ideas

JULY 11, 2012

You can even buy lollipops made of chocolate. . People of all ages love lollipops! This is what makes a lollipop fundraiser so successful. You may ask, though, what is a lollipop fundraiser? Following is an overview of this sweet fundraising idea, including details about price points, flavors, shapes, and the advantages of a lollipop fundraiser. Price Point. In its most basic form, a lollipop fundraiser is much like other sales-based fundraisers.

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Kivi's Nonprofit Communications Blog

FEBRUARY 14, 2012

P.S. You may have heard some people knocking the flowers and chocolates when promoting G-Day, but that’s not me. Today is Valentine’s Day, but it’s also Generosity Day. This video from the Jubilee Project does a great job at showing how your love for your Valentine and your love for the world around you are connected. Don’t see video? Click over to the blog. ).

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Kivi's Nonprofit Communications Blog

MAY 7, 2018

– Accept a walk-in donation from a board member, sweetness basket to our June fundraiser, which reminds me to pick up one-pound of Krause’s chocolates for silent auction. Seriously, is that chocolate going to be around in 6 weeks? Tara Collins. Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series!

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Ann Green

APRIL 13, 2020

Maybe it’s chocolate. I hope both you and your nonprofit organization are doing okay right now. You may have seen an increase in giving over the last few weeks. In times of crisis, people want to do something. They want to help if they can. I’ve seen an upswing of kindness lately.

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Cause Related Marketing

APRIL 12, 2012

Instead, Anthon Berg the European chocolatier which operated The Generous Store, asked you to pledge to perform some specific good deed for a friend or loved one in return for which you got some of Berg’s chocolates. If you ever feel like offering a token of thanks for this boon of cause marketing information and opinion, I'll be happy to accept it in the form of fine European chocolates).

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Kivi's Nonprofit Communications Blog

OCTOBER 13, 2014

It’s Monday, so I stop at the corner coffee shop to grab a homemade chocolate biscotti. Fabiola Johnson. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro.

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EveryAction

JULY 12, 2018

Don't miss the crabmeat cheesecake appetizer, the white chocolate bread pudding, and the banana's foster dessert prepared fresh at your table. We're just a few weeks away from one of the most highly anticipated nonprofit conferences of the year , and we're so excited to be headed down South to the Big Easy!

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Cause Related Marketing

JUNE 24, 2011

The book tackles his five Ts of word of mouth marketing and the challenge of The Chocolate Problem. Finally, word of mouth marketing faces what Sernovitz calls “The Chocolate Problem.” By which he means, no one ever called a friend and said, “Have you tried this thing called chocolate? How do you combat The Chocolate Problem? To fight The Chocolate Problem, you must keep coming up with new remarkable things. re•mark•a•ble adj 1.

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Selfish Giving

AUGUST 12, 2020

This is Clematis 'Henryi' with pure white flowers and chocolate brown anthers. Two quick notes this week on COOL JOBS IN CAUSE (One of the most popular sections in my newsletter, especially these day!) First, over the past few weeks, several readers have contacted me to advocate that I include salary information in my job postings. I think this is a good practice and reflects the larger trend of salary transparency that we're seeing around hiring.

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Cause Related Marketing

APRIL 29, 2012

Cause marketing is like one of those 7-layer chocolate cakes. But even though it is made with wholesome ingredients like eggs, milk, flour and maybe dark chocolate, and even though you could certainly eat a slice of it as a meal, it’s not really a meal replacement for very many charities. If your company is an active corporate cause marketer, should it also be an active corporate donor? The short answer is yes.

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Cause Related Marketing

JUNE 29, 2011

We see two hands prepare a cup of Ben & Jerry’s Chocolate Fudge Brownie to house the Greyston Factory, along other Yonkers landmarks, before the hand rings the factory’s bell. One of the workers is given a bouquet of balloons and he, too, takes flight, sailing across the closing screen, which features a pint of Ben & Jerry’s Chocolate Fudge Brownie and the line, “Packed With Brownies That Do Good.”

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Getting Attention

FEBRUARY 14, 2011

You already did whatever you’re doing in terms of hearts, chocolates and morning kisses. I heard about this fantastic opportunity first thing this morning and wanted to get it out to you asap. It’s an incredibly refreshing take on a stale “holiday.&#. Here’s what matters more-generosity, and changing our mindset on what that is, and simply practicing it.

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Kivi's Nonprofit Communications Blog

JANUARY 29, 2015

Time with friends and family, way too much hot chocolate, comfy sweaters, relaxing on the couch, relaxing on the couch IN comfy sweaters…you get my point. . Wake up, girls and boys. It’s time to do things a little bit differently. Here’s the thing: I’m a rule follower, and I bet you are too. After all, nonprofit communications isn’t the Wild West. But, even so…. Rules are made to be broken, at least once in a while.

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Kivi's Nonprofit Communications Blog

DECEMBER 22, 2015

Here’s how: Step 1: Go get some real food like cookies or chocolate. Does it feel like the whole world is out of the office this week? And yet there you are – sitting at your desk, picking over the remnants of the holiday goodies that one volunteer brought in. All that’s left is fruitcake though because, of course, it’s fruitcake. But you don’t have to eat that fruitcake!

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Selfish Giving

JUNE 6, 2017

MIF is the giving arm of Mondelez International , a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum. Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents.

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Selfish Giving

NOVEMBER 21, 2017

Tell us about the “QuickStache” campaign this year: who are you targeting with your fun chocolate milk ‘staches? Today on CauseTalk Radio , Megan and I talk to Melanie Zachar Kaloski , Nesquik Marketing Manager at Nestle , about QuikStache , a fun campaign with the Movember Foundation to raise awareness of men's health. The campaign included a pledge from Nesquik to match every $10 donation made to the foundation on Movember's 10th birthday.

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