What nonprofits in China have to do with your overhead


He told the group that it wasn’t uncommon for mature nonprofits in China to have an operational overhead under 8% and sometimes as low as 5%. “As the nonprofit employees in the room struggled and strategized whether or not 30% or 25% overhead margins were realistic, one man in the crowd stood up. He was there at the fundraising conference representing a Chinese nonprofit.

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#ProAging: How Might The 7 Billion Humans Age?

Non Profit Marketing 360

Du Peng, PhD, director of the Institute of Gerontology at Renmin University of China, says that most societies – even in China where the aged are treated with great respect – are organized to encourage the input from younger citizens, with comparatively few opportunities for older adults. From the NIA/NIH report - Click to enlarge. Earlier this week, the human race passed the 7-billion mark , and continues to expand.

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#Tech: Apple’s Reputation Gets Pulped – Deservedly So?

Non Profit Marketing 360

Which proved to be a ‘fortuitous’ move, given the fact that yesterday The New York Times published a scathing and in-depth report about workers’ conditions at technology-suppliers Foxconn in China. Under-age workers have helped build Apple’s products, and the company’s suppliers have improperly disposed of hazardous waste and falsified records, according to company reports and advocacy groups that, within China, are often considered reliable, independent monitors.

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Sleeping Fundraising Giant Awakens

The Agitator

That was Ken Burnett’s assignment at the First China Fundraising Conference in Beijing last month. The Conference, sponsored by the newly formed China Association of Fundraising Professionals (CAFP) and supported by four major foundations, aimed at putting increased attention on individual giving from a middle class that is projected to reach 630 million folks in the next 7 years. Read Ken’s full and personal account of his expedition to China here.

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Fundraising in an age of coronavirus (Covid-19)

Fundraising Coach

The numbers of coronavirus seem to still be low outside of China. And today’s report from China is not that the numbers will “go down” but that they’ll "plateau."

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Ask Without Fear!® now in Chinese

Fundraising Coach

Thanks to the tranlators at Shantz Language Services , people raising support in China and in Chinese speaking populations around the world will be able to read Ask Without Fear! We are thrilled to announce that Ask Without Fear!® is now available in Chinese! in Simplified Mandarin. This Chinese translation of Ask Without Fear! joins the growing family of translations that now included Dutch , Polish, and Spanish. To get your own copy of the Chinese edition of Ask Without Fear! ,

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New Study: Older Donors Are Just as Likely to Give to Charities Online as Younger Donors


We were like bulls in a China shop. I can remember making the switch from FOR-PROFIT marketing to NONPROFIT marketing. We broke all the orthodoxies and conventions. And, our stuff worked! Still does! So someone asked me to speak at a local fundraising event. And, I did. But then it hit me. No, I didn’t get a pie in the face. Nor did they throw tomatoes. Rather, they interrupted my presentation.

Humble Cause Marketing Consultant Mocks Mighty Ketchum

Cause Related Marketing

a survey published in October by Ketchum, 1000 people… 200 each in the US, UK, Germany, Argentina and China… were asked what they’d do if they were CEO of global food company.Before. If you were the CEO of a food company, what would be your top priority for the company?Making Making a profit, you say? Employing people? Providing food to people who want or need it? Supporting your family?Ha, Ha, silly you.In

Global internet statistics for 2018

Public Sector Marketing 2.0

Facebook’s Messenger is the most widely used messenger in the world, followed by WhatsApp (owned by Facebook), QQ and WeChat (both owned by Tencent and dominant primarily in China). Strong growth of social networks in China (catching up to the leaders). It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year.

Happy New Year!

The Agitator

Agitators in Australia and New Zealand, China, India and Thailand (most of the planet) are already into the New Year, while those in Europe, the U.K. and North and South America are still in their New Year’s Eve mode. No matter where you’re receiving this Agitator signal we wish you all the best in the brand new year. May 2015 bring you blessings that matter. In New York City, at midnight introducing the 1 st , the 12,000-pound crystal ball will drop in Times Square.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. But Edelman did reveal that it is the Rapid Growth Economies (RGE) of Brazil, China, India, Indonesia, Malaysia, and United Arab Emirates that are the most responsive to brands that cause market.

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Guilt doesn’t inspire Americans to go green

Nonprofit Marketing Blog

By contrast, consumers in emerging economies like India, China and Brazil “report feeling the most guilty about their environmental impact and yet have the least confidence that their individual actions can help the environment,” notes MediaPost. For marketers in places like India, China and Brazil, talking about simple ways people can make a difference for their country may be a better message.

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If asking for donations makes you uncomfortable, read this now!


Although the Mongols defeated Korea and (much bigger) China, they got hit with typhoons both times they tried to invade Japan. Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.

Op Ed Writing: Countering Your Opponent’s Argument

Getting Attention

America has already allowed China and Europe to get ahead of us in creating wind and solar technologies. Margot Friedman, principal of Dupont Circle Communications, conducts trainings on writing and placing opinion editorials. Please like Op Ed Talk with Margot on Facebook to share free tips and strategies. Don’t say your opponent’s name. Don’t make the other side’s case for them. That’s the conventional wisdom about addressing the opposition’s arguments in many advocacy contexts.

Your Official 17NTC Local's Guide to DC


And even though Bao Bao is now back in China , her brother and parents (also Giant Pandas) are still the Zoo's main attraction here in DC. We're just a few weeks away from one of the most highly-anticipated nonprofit conferences of the year and, seeing as it will be hosted in Washington, DC, our team wanted to share some favorite local spots to eat, drink, and enjoy the sights while visiting for 17NTC. Check out the list below and make sure to read the travel tips at the end! The Dabney.

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The Presumption of Altruism

Cause Related Marketing

In 2008 when a powerful earthquake devastated Sichuan, China, the world responded. But not as much as did China’s many homegrown millionaires and billionaires. Out now is the thirtieth anniversary issue of the Forbes 400 , a listing of the wealthiest 400 Americans. While the 29 previous editions have regaled us with stories of vast wealth, how it was earned (or inherited) and how it was spent (or lost), the 2012 issue is mainly about how it is given away to charity.

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FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Kivi's Nonprofit Communications Blog

If Facebook were a country, it would be the most populous nation on earth, far surpassing China’s population of 1.4 Billion. Monthly. Users. Facebook hit this momentous milestone late last month. billion. Source: [link]. Facebook even changed its mission for the first time in its 13 year history, from “to give people the power to share and make the world more open and connected” to “to give people the power to build community and bring the world closer together.”.

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Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

Selfish Giving

Finally, David talks about his recent cause marketing speaking trip to China, for which he kept a wonderful travel blog. On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits.

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#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn

Non Profit Marketing 360

while growing conscious of the dangerous and even fatal working conditions at Foxconn factories in China where iPads and iPhones are churned out by the millions by young people, even children, at least damaged by chemicals and repetitive assembly tasks. I am proud that my work seems to have sparked a growing storm of attention and concern over the often appalling conditions under which many of the high-tech products we love so much are assembled in China.

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The Growing Asian American Market, a Likely Target for Cause Marketing

Cause Related Marketing

It’s peach season where I live and so with peach juice running down my face my mind naturally turns to China and Asia and the fastest growing ethnic group in the United States. The prunus persica is Asian, a native to China that has long been a welcome addition to the American cornucopia. What do peaches and Asians have to do with each other? Likewise, Asian Americans are emerging as a ripe target for cause marketing.

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Multi-Cultural and Cross-Cultural Cause Marketing

Cause Related Marketing

In that effort, called Edelman’s Goodpurpose Study 2010, Brazil, China and India followed closely behind Mexico. Results released yesterday from the ‘ Dynamics of Cause Engagement ’ study show that Hispanics and African Americans in the United States are more likely than Caucasians to support causes online than offline, more likely to feel social sites networking help causes raise visibility, and more likely to feel that they personally can help causes through online social networks.

Own the Room–Some great presentation advice


The example given in the book is: “China has a history of disregarding copyrights. But you point out: “The number one copyright infringement sin China involves Prozac.&# flickr/constantly-Jair. Lots of us tend to underestimate the potential ROI from a great presentation. If we absolutely have to do one, we default to PowerPoint and spend as little time as possible in development and preparation.

#Tech: Halloween Weekend & Scary Stories Of Cloud Computing

Non Profit Marketing 360

But evidence of high-level military exercises in China that include hacking into NATO and US defense systems has been creeping out around the wall as well. Apple launched iCloud a couple of weeks back with much fanfare. The service is meant to improve the lags, vulnerabilities, and complications of MobileMe. And neither is particularly bleeding-edge technology.

How to Help the Philippines After Typhoon Haiyan

Seeking Grant Money Today

To quote their site''s web page about the IFRC''s Haiyan assistance work, "The IFRC has released 500,000 Swiss francs (545,000 US dollars) from its Disaster Relief Emergency Fund to assist the humanitarian effort on the ground, as the typhoon is now leaving the Philippines and heading across the South China Sea towards Viet Nam." - See more at: [link] Red Cross is also already on the ground in the Philippines.

How Much Email is Too Much?

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Some examples of crisitunity and theory of change: Good crisitunity: Monks are being killed in Burma and China has the power to stop it. Good theory of change: China is Burma's only real ally, and if they pressure the junta, Than Shwe will have to back down. It's up to us to call on China and make sure that they do. That's the 25 million dollar question, especially for an advocacy group like Amnesty International USA (AIUSA).

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#Tech: Halloween Weekend & Scary Stories Of Cloud Computing

Non Profit Marketing 360

But evidence of high-level military exercises in China that include hacking into NATO and US defense systems has been creeping out around the wall as well. Apple launched iCloud a couple of weeks back with much fanfare. The service is meant to improve the lags, vulnerabilities, and complications of MobileMe. And neither is particularly bleeding-edge technology.

Ep218: This Snack Company is Helping Families Worldwide Put Meals First

Selfish Giving

Success stories from China, Mexico and some of the cultural challenges MIF has had. Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents. MIF is the giving arm of Mondelez International , a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum.

#PUBLICPOLICY: Pressure Grows On Apple’s Supplier Foxconn

Non Profit Marketing 360

And then there’s Apple: perhaps the only company that can have a serious court case against its flagship product (the iPad in China ), a publicity firestorm and protests over its (suppliers’) treatment of workers, and can still surpass the $500 share price. These are protestors of, not customers for, the new iPhone. The reputation of a nonprofit can make-or-break its efforts. Note the stunning blowback and reversal of the Susan G.

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Almost as Good as Cash

Selfish Giving

When AWB wanted to sell its own cause telescope , Celestron sourced the components for the scope from China. Today over at the Razoo blog I’m writing on product donations. How to get them and alternative ideas if you don’t. I really like the product donation General Motors made to Detroit-based Empowerment Plan. They employ homeless women to make coats for the homeless that can also be used as sleeping bags.

Location sharing: Curse or a blessing?

Public Sector Marketing 2.0

Ironically, I am sitting outside at a Starbucks in Kuala Lumpur’s China Town on Petaling Street (solely because it has the best wi-fi) writing this post on my iPad. Having travelled through 3 Asian countries in the last week , I’m amazed at the amount of people now participating on location based social networks. The stats still show that it is a small minority of overall social network users, however usage is growing at an increasingly faster rate.

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Banking on Cause Marketing

Cause Related Marketing

It sounds a little like the bank promotions of yesteryear when a new account might bring you a toaster, a set of china, even a firearm ! Open an account with ableBanking and the Internet-based bank will make a $25 donation to the cause of your choice. More, albeit still undefined, donations are promised in time. I don’t know exactly how ableBanking makes money, but its parent company, Maine-based Northeast Bancorp owns a lot of insurance agencies in the State.

The fast growing potential for Smartphone Fundraising

Giving in a Digital World

Last week, Ericsson analysts announced that, according to their estimates , the world’s 5 billionth mobile phone subscription was reached on Thursday July 8th, and they illustrated the pace of growth with the fact that there are now more mobile subscribers in China alone than there were globally in 2000.

Celebrity Charity Highlight: The Whitney Museum Gala

The Biddery Blog

In addition to sponsoring the Gala, Donatella Versace collaborated with the Whitney’s Education Department to create Art Unites, a global initiative aimed at providing needy children in the United States and China with the incomparable spirit, creativity, inspiration and solace that visual arts bestow.

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

The lapel pins are made in China, so the lead time is much longer. A local grocery store is selling paper shamrocks for MDA starting at $1. The local Cinemark theater is selling lapel pins for $3 that support the Variety Club. Both MDA and the Variety Club are august charities that in the main serve children. Both approaches have advantages to recommend them and shortcomings to overcome.

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Despite repeated rumours of its demise, Facebook remains the most popular social network world-wide (outside China) and older consumers are becoming increasingly active users – which is handy, as they’re the consumers most likely to be donating to charity too. The writing has been on the wall for a couple of years now.

Cause Marketing Research I'd Like to See

Cause Related Marketing

Among other findings, the fourth Edelman Good Purpose Consumer Study found that the emerging markets of Mexico, Brazil, China and India were most willing to buy a brand that supports a cause. Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see.

Managing Your Brand & Personal Social Media "Friends"

Diva Marketing Blog

Some like a bull in a china shop. For the most part, social networks and social media were never really intended for business communications. Expect for LinkedIn of course. Think about it. Facebook, Twitter and even Google+ began life helping people connect to family and friends. In that context it made total sense that you would "friend" someone you wanted to invite into your digitial world. .

Don't Spend Too Much Time on Small Problems

Marketing for Nonprofits

There are children starving in China! My friend, Margot and I were chatting this weekend. Like most women, we covered relationships and parenting in a few minutes. Then the conversation turned to work. As I listened to Margot recount a political episode with her boss in Denver, something caught my ear. You know. I'm tired of spending so much time on small problems." Listening to NPR tonight, I was moved by stories of single mothers in Redding, PA. Stay with me here.

9-11 and Kaizen

Cause Related Marketing

What’s the proper way to remember man-made disasters like 9/11 or natural disasters like the earthquakes in Turkey, China, or Japan, or the hurricane in Haiti, or the tsunami in Asia, all of which have taken place since 9/11? Yesterday was the tenth anniversary of the 9/11 attacks.

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Are You a Badass or a Buddha?

Marketing for Nonprofits

But I don't want to be a bull in a china shop either. I've been doing a lot of reading on leadership - emotional intelligence, IQ, work experience, personality, etc. What matters most? How do you become a better leader? How do you mentor others? How do you soften your edges? It strikes me that the best leaders I know (including me!) have (or strive to have) a good mix of "Badass" and "Buddha." Let me explain.

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Miriam's giving year in review


This was in response to the double-header of the earthquake in China and the cyclone in Myanmar. So yes, I am showing some of my Gen Y ADD by promising a post about video blogging and getting distracted by other topics, but I was reviewing my documents today for taxes (yes, I get started early), and it occurred to me that it might be fun to review my "giving" from the past year as a case study of a Gen Yers giving habits. The Gen Yers in the wild if you will.

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#CIVICS: Apple’s Billions In Tax Dodges Come Under Scrutiny

Non Profit Marketing 360

When the terrible conditions at Foxconn China broke, we followed the story arc with you and stressed Apple’s willingness to engage its supplier ? The corporation is in California, but not its tax liability. Apple Inc. is making it difficult to feel sympathy for Apple Inc.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Acceptance has never been higher, and outside the United States acceptance is actually higher than it is here, according to a couple of surveys – in countries like China, Brazil, Mexico. Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”