Cause Marketing in and for Patagonia

Cause Related Marketing

Patagonia, that region of Chile and Argentina at the southern tip of South America famous for its beauty and end-of-the-earth ruggedness, had a terrible fire in 2011 that left vast areas denuded of trees. She got her start in Chile working for Habitat for Humanity there.

RAPID Expedited Special Grant Mechanism for Scientists to Conduct Research at Time of National Natural Disasters

Seeking Grant Money Today

The National Science Foundation has a grant application process that allows for a speedy grant application process (including an expedited grant application review, expedited response to grant request, and an expedited granting of the money (if awarded)) in the situation of extraordinary natural disasters, such as the British Petroleum oil spill in the Gulf of Mexico.

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Cause Marketing & The Fortune at the Bottom of the Pyramid

Selfish Giving

As consumers are exposed to more cause marketing programs, they’ll demand more information on what’s being supported and how much money is going to the cause.

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