Aunt Frances’ Key to Relationship Building

Getting Attention

She’s unknowingly taught me so much, including this insight on building strong and lasting relationships that I want to share with you today. We both felt we got the best deal from the relationship, that we got far more than we gave.

France 249

Cause Marketing That’s Bucking the Downturn

Cause Related Marketing

That’s the message of a successful cause marketing relationship between UK discount fashion retailer TK Maxx and its charity partner Cancer Research. The economies in the United States and the United Kingdom and wide swaths of Continental Europe remain stuck in the doldrums.

Build Ties at the Moment Of (Case Study)

Getting Attention

Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. Charlotte frequently shows up in a photo or two, and we can get a sense of what she’s up to and how much she’s enjoying it (or not). Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. I know Charlotte is going to watch these over and over again throughout the year.

Share Yourself -- A Little of You Goes a Long Way to Strengthen Your Org's Relationships

Getting Attention

The NTEN community (and my daughter, Charlotte) went wild for the video , which generated a huge amount of Holly- and NTEN-love.

3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Today, I want to share three relationship-building skills I learned from Aunt Frances. Marketing success is about strong relationships, which grow from finding that commonality and nourishing it. 3) Giving, rather than taking, is what relationship building is all about.

France 273

4 Simple Steps to Fundraising Success!

Get Fully Funded

Last Thursday, I had the honor of presenting at the AFP North Carolina Conference on Philanthropy in Charlotte. My session was called “4 Simple Steps to Building Donor Relationships and Fully Funding Your Mission Using Donor-Based Fundraising.&#. Build relationships.

4 Simple Steps to Fundraising Success!

Get Fully Funded

Last Thursday, I had the honor of presenting at the AFP North Carolina Conference on Philanthropy in Charlotte. My session was called “4 Simple Steps to Building Donor Relationships and Fully Funding Your Mission Using Donor-Based Fundraising.&#. Build relationships.

Level One Donor Feedback: Fixing Things for Individuals

The Agitator

This distinction is important because it means that Definitely-Not-Canadian Airlines would not pay for the hotel at which I had to stay for six hours before flying back to Nashville through Charlotte. You, Dear Reader, have never required me to pay to go to Charlotte against my will. (If

Brandraising: One Organization, Many Channels

Fundraising 123

Based on Sarah Durham's book "Brandraising: How to Raise Money and Increase Visibility through Smart Communications," (Jossey-Bass, 2010) this session -- a lively discussion between marketing expert and publisher at GettingAttention.org Nancy Schwartz and author Sarah Durham -- will introduce nonprofits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications.

Rage Donations: Give Before You Explode!

The Agitator

Without question the most prominent example of rage giving last week was the Facebook “Reunite an immigrant parent with their child” campaign launched by a California couple–Charlotte and Dave Willner, early Facebook employees.

Good Corn Isn't Good Communications: What I Learned from Our Farm Share Experience

Getting Attention

Every Monday after work, our daughter Charlotte and I head down to the farm stand to pick up the week's bounty. After a nudge from me, Kerry got the farm back on track with updates but the hiatus (and why it happened) clarified to me how effective communications can transform a simple interaction (like someone participating in one of your programs, or giving for the first time) into the beginning of a real relationship.

5 Strategies to Get the Right People at Your Fundraiser

Kivi's Nonprofit Communications Blog

You want to build closer relationships with them. The plane flew down to Charlotte and then over to Winston-Salem to pick up donors; flew them to Raleigh and then flew them back home.

Talking It Up: Key Ingredients to Effective Internal Communications

Getting Attention

I’ve always been impressed with the efforts of Maran Hilgendorf, who has worked as communications manager at the Charlotte Harbor National Estuary Program (CHNEP) for over 10 years and is a master of effective internal communication. Please join me in welcoming back guest blogger Susie Bowie.

34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

I believe even more strongly that social media helps develop & nurture stronger real relationships between customers/prospects/other stakeholders and the people within the organization. Charlotte Allen, SFASU .

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

Customers want to engage with people who want to build trusted relationships. These people are using social media to build long-term, trusted relationships with the people behind the brands. What do people do on social networks and blogs? They "talk" of course!