Talking It Up: Key Ingredients to Effective Internal Communications

Getting Attention

I’ve always been impressed with the efforts of Maran Hilgendorf, who has worked as communications manager at the Charlotte Harbor National Estuary Program (CHNEP) for over 10 years and is a master of effective internal communication.

Build Ties at the Moment Of (Case Study)

Getting Attention

Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. Charlotte frequently shows up in a photo or two, and we can get a sense of what she’s up to and how much she’s enjoying it (or not). Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. As a first-time camper, Charlotte was welcomed especially enthusiastically, which thrilled her.

Reclaim Back to School: Stay Energized, Relevant and Top of Your Game

Getting Attention

Our daughter, Charlotte, started fourth grade today, and the pumped-up energy at line up this morning got me thinking. Scanning the world news , and processing how it’s effecting your work, and the perspectives of the folks your organization is engaging.

Board Members: Your Communication Kings & Queens

Getting Attention

Everyone can view your organization’s Guidestar profile (and your Giving Partner profile if you’re in Florida’s Sarasota, Manatee, Charlotte or DeSoto Counties) . How are you asking, training and supporting your board members to be effective messengers?

What’s Coming in June

Kivi's Nonprofit Communications Blog

This webinar will teach you how to use email in powerful and effective marketing and fundraising campaigns. ” during an lunch workshop for AFP Charlotte on June 20. Here’s what’s happening at the Nonprofit Marketing Guide.com in June. Training Open to Everyone.

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What's the Best Holiday Fundraising Campaign?

Getting Attention

We just received the Heifer holiday catalog last week and my daughter Charlotte went nuts marking the pages with the animals she wants to give. What is the single most effective holiday fundraising campaign you know of? I vote hands down for Heifer International , the humanitarian assistance and sustainable development organization that provides livestock and related services to limited-resource families worldwide.

Brandraising: One Organization, Many Channels

Fundraising 123

Schwartz helps nonprofits succeed through effective marketing and communications as the publisher of the Getting Attention blog and e-newsletter, and as President of New York City-based Nancy Schwartz & Company (NS&C). In her life beyond nonprofit marketing, Nancy loves hanging with her husband Sean and daughter Charlotte, gardening, cooking/eating, hiking, photo-ing and much more!

Sierra Club Earth Day Email Success -- Upped My Awareness & Engagement in a Snap in 2 Seconds

Getting Attention

You see our daughter Charlotte is the biggest reduce-reuse-recycler there is, and she's been asking me about what we're doing on Earth Day (4/22). Connecting your org's work with whatever's in the news or otherwise top of mind is one of the most effective (and easiest) communications strategies out there. I received an email from the Sierra Club last week offering me seven easy ways to rock my earth day. Loved it. The email was short, to the point and helped me out hugely.

Club 100

Good Corn Isn't Good Communications: What I Learned from Our Farm Share Experience

Getting Attention

Every Monday after work, our daughter Charlotte and I head down to the farm stand to pick up the week's bounty. After a nudge from me, Kerry got the farm back on track with updates but the hiatus (and why it happened) clarified to me how effective communications can transform a simple interaction (like someone participating in one of your programs, or giving for the first time) into the beginning of a real relationship.

Rage Donations: Give Before You Explode!

The Agitator

Without question the most prominent example of rage giving last week was the Facebook “Reunite an immigrant parent with their child” campaign launched by a California couple–Charlotte and Dave Willner, early Facebook employees.

Great content forges great connections: A reader guest post

Nonprofit Marketing Blog

A reader of this blog recently wrote me about just how effective this strategy has been for her. Here’s a guest post from Charlotte Hill of EARN. Charlotte: take it away… If I could give every nonprofit communicator one piece of advice, it’d be this: create content that appeals to your audience. I’m a big believer in great content. If you want people to value your cause, create content that brings value to THEM. That’s how you forge connections.

Five tectonic technology shifts changing our world, our work and our potential

Nonprofit Marketing Blog

The title of this post is the name of a speech I gave yesterday in Charlotte for the Bank of America Neighborhood Builders Leadership Program. The takeaway : You are not your most effective messenger, so use technology to amplify other voices. I want to share the trends I named and the takeaways for us. Thanks to everyone who was there live! Feel free to post any comments or questions. The messenger shift.

New Communication Research Fellow

Social Marketing and Social Change

The Society's Fellows collaborate on original research and educational programs focused on the advanced study of emerging trends and developments in media and communications, and their effect on business, professional communications, media, and society. assistant professor in communication at the University of Evansville; and Charlotte Ziems, vice president of client engagement at Tendo Communications.

Stories From Smaller Nonprofits: Taylor's Tale

Diva Marketing Blog

Taylor ’s Tale Story was inspired by Taylor King , an 11-year-old native of Charlotte , NC. We were originally founded by a group of dedicated volunteers in Charlotte , N.C. Along the way, we've discovered that these tools are not only the cheapest way to spread the word - they're also the most effective in many cases.