10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Did your favorite promotion make my list, or did I pass it over? Third, Walgreens made fun a priority in this promotion.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively.

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What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

Due to poor sales, Macy's is closing 63 stores this spring, and may close another 34 stores before the years is out. 2016 America’s Charity Checkout Champions. The only reason checkout charity works now is because of convenience. Checkout charity isn’t dying.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. Our choices aren’t the only noteworthy “pinktober” promotions.

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. Tags: Target Timberland imprinted promotional items City Year

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. All of this spells opportunity for charities to me. For instance, Subaru does cause marketing and they have reported that their annual end-of-year Share the Love sales event saves the company money, increases market share, and preserves pricing power.

Charity Caue Marketers, Take Heart!

Cause Related Marketing

billion (sales) retail drug chain has passed the $50 million mark in donations to Children’s Miracle Network Hospitals, the sixth company among CMNH’s stable of sponsors to do so. This is good news for small, ambitious charities everywhere. which started out as a telethon charity.

Funding Your Startup or New Charity

Cause Related Marketing

One of the most confounding charitable endeavors I was ever involved in was figuring out how to fund a startup charity that made grants to other charities. The nonprofit fundraising world is set up to favor established charities, and with good reason.

Young Nonprofit Leaders: Interview with Claire Sale!

Wild Woman Fundraising

Claire Sale of Netsquared, Gen Y leader interview. Whether the goal is to create, promote, streamline, or invite, there is always something we can do to help a cause through innovative technology.

UK 2

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting The Prostate Cancer Charity. A press report said that the promotion generated £60,000 for the charity. In a case like this where there’s a celebrity component, here’s a thought; hold back some of the promotion for later. Retail promotions just do not work this way.

Anatomy of a Cause Marketing Pinup

Selfish Giving

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. What’s often overlooked is that pinups are a great place to promote a program or an upcoming event (e.g.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Or even better, the year after, they call me and say, “I still have the job and it’s fabulous, and now I have a promotion.” Why can’t I, with my sales experience, be hired and be a fundraiser? Mazarine Treyz: Hey, everybody. Welcome.

The Top 22 Art Fundraising Ideas

Fundraiser Ideas

For every customer that shops during this time and brings your group’s flyer announcing the event or shops during this time and mentions your group, your group would receive a portion of the value of their sale. Everybody wins; the art supply store gets increased business due to your promotional efforts, the customer gets a discount (due to the store’s discount for your group during the specific time period); and your group receives a portion of the purchases.

Ideas 94

How to Sell Cause Marketing as a Groupon-Like Promotion

Selfish Giving

We did a promotion with them last year when they weren’t as wildly popular as they are now. Prospect: I thought you wanted to raise money for your charity? The cross-promotion works. Tags: Cause Sales cause marketing cause sales causeon groupon persuasion

10 Good Fundraising Ideas for the Novice Fundraiser

Fundraiser Ideas

Bake Sale – Bake sales are a classic fundraiser because they work! A bake sale at a school function, office, or other event is easy to organize, even for the novice fundraiser. Garage Sale – Ask all of your organization’s members, as well as others in the community, to donate items to sell at your fundraising garage sale. Charity Poker Tournament – Have Vegas-style fun while raising money for your favorite charity.

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3 Resources to Raise More Money with Products & Services

Selfish Giving

Purchase-triggered donations (or percentage of sales fundraisers) is a long name for a simple cause marketing promotion. When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause.

The Future Of Fundraising

The Agitator

Promote the development of shared back office facilities. Encourage and promote best practices in social media. Leveraging companies to promote philanthropy. Appoint a “sales force’ for the fundraising body of knowledge. accountability charities Don't Miss these Posts donor retention DonorVoice fundraising legacy marketing loyalty marketing metrics Measuring Up nonprofit management nonprofits philanthropy planned giving You Deserve a Raise

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. The paper then demonstrates that the firm can achieve the same donation level while also cutting supplier costs by tying donations to sales. That kind of promotion is less common today.

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

But look closely and you’ll see that the company makes no claims about any charity benefiting from the sale of pink ribbon golf club covers. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Cause Marketing Goes to the Dogs

Cause Related Marketing

Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund. Pennyroyal says that similar promotions have generated more than $220,000 for various charities since 2009.

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Both MDA and the Variety Club are august charities that in the main serve children. Sales of both the paper shamrock and the pins will eventually go stale. Paper icons, if they’re displayed in the store or theater, can have such impact that they drive more sales.

Cause Marketing You Can Sew Believe In

Cause Related Marketing

In her memory, her parents established Cecily’s Fund , a registered charity which works to support the education of children orphaned by AIDS in and around Kitwe. If so they’d almost certainly have to pay a fee along with a percentage of the gross sales, cutting into the donation amount.

The First Country Band of Cause Marketing?

Cause Related Marketing

Marketing bands and their music these days is a whole lot different than it was when the labels did all the promotions (and took the lion's share of the revenue). When anyone can find your music for free on the file sharing websites, you can't rely on download sales alone for all your revenue.

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Puma Project Pink, Feel Free Not to Repeat in 2013

Cause Related Marketing

The donation was based on the profits from the sale of Project Pink merchandise, mainly branded shorts and t-shirts, and by the number of tweets with a promotional hashtag. Promotion extensions included a celebrity soccer match with actor/singer Ashley Tisdale.

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Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

I can see the temptation for charities to get into their own branded merchandise. $35 Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Best Cause Marketing Campaigns of 2012

Selfish Giving

Best Point-of-Sale Program: Share Our Strength & Shake Shack. Best Location-Based Program: Lexus Check-in for Charity. Best Social Media Program: Luckie + Company’s Photo Tribute To Elf to Support Children’s Charities.

3 Quick Tips to Maximize Your Fundraising Efforts

Fundraising 123

Think of ways you can bring people out of their homes to fundraise together for your mission, such as the well-known charity fun run. If running isn''t of interest to your supporters, other popular options include bake sales, community meals, and concerts.

The Best Cause Marketing of 2011

Cause Related Marketing

In May I reviewed a new spin on the strategy from General Mills, which offered a Win One, Give One promotion benefiting schoolchildren in Africa. General Mills also donated cash to One Laptop Per Child, the nonprofit behind the XO, based on sales of packages of Fruit Rollups.

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A Cause Marketing Study I’d Like to See

Cause Related Marketing

There are a million or so 501(c)(3) nonprofit charities in the United States and only a thin slice of them are good matches for retail sponsors. Sales from the items benefit the charity. the playground-building charity?

The Best Cause Marketing of 2010

Cause Related Marketing

million meals to Feeding America, the nation’s leading hunger-relief charity. Likewise the risk that the promotion could take off leaving Snickers on the hook for a much bigger donation is also allayed,” I wrote. The owner/leaser determines which charity gets the money.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities. Ten percent of retail sales of Mont Blanc’s Signature for Good Collection, excluding VAT/sales taxes, goes to the UNICEF effort.

Cause Marketing Miscellanea

Cause Related Marketing

16 participating Menchies will donate 10 percent of sales to the American Red Cross for Hurricane Sandy relief. The campaign is activated via in-store promotional materials and public relations. The charity partner is Oxfam America.

Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

After-all retailers have had deep-discount sales promotions in their arsenal for generations. Opines the magazine’s editors; “At the end of the day, marketing channels like Groupon and Facebook Deals are really just new version of old traffic triggers like the ‘one-day only’ sale.

Using Cause Marketing to Reward Volunteers

Cause Related Marketing

is a mobile app that let’s businesses reward charitable behavior from charity volunteers with discounts and coupons. Local businesses reward people from their existing stock of discounts and promotions. Quick post today without any editorializing.

Does Amazon's new "Smile" mean a windfall for your nonprofit's year-end fundraising?

Fundraising Coach

I''m not a fan of "fundraising sales" like cookie dough, pizza kits, wrapping paper, raffle tickets, or popcorn. But while I love asking for money, I don''t like doing this type of sale. Just go to [link] and choose a charity. going to the charity.

What if Denny’s Threw a Cause Marketing Fundraiser and Everyone Showed Up?

Cause Related Marketing

When you book an event there, Denny’s will donate “10% of pre-tax sales generated by your group” back to your cause, church, team, school, club, advocacy group or fraternity/sorority. As I’ve written before , bookstores, office supply chains, even bakeries could do the same promotion.

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

Oh, and they donated 5% of online sales in October to the Breast Cancer Research Foundation. Plenty of companies say they're raising money for the fight against breast cancer but no money ever arrives at any charity. In Canada, the pink ribbon is trademarked and you have to license it in order to use it in promotions. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

1D codes are comprised of a sequence of vertical bars and spaces and when read by a scanner, they generate a product identification number that can be recognized by a point of sale (POS) system so the checkout assistant does not need to key in the number by hand.

An Actionable Marketing Plan for Nonprofits in 8 Sentences

Cause Related Marketing

For charity clients with tiny budgets I use a modified version of one of Levinson’s tried and true techniques; the ‘seven sentence marketing plan.’ The seventh sentence expresses your marketing budget as a percentage of projected gross sales. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns If your cause is small, marketing it can be tricky.

Imagine this.

iMarketSmart

That’s because we don’t have commission sales reps. Our clients get promotions, better job titles, and raises. Imagine this.