Here’s one great legacy giving promotion


I love this legacy giving promotion. Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving.

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model.

Trending Sources

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Did your favorite promotion make my list, or did I pass it over? Third, Walgreens made fun a priority in this promotion.

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

They want to give their users more control in setting up and promoting individual fundraising pages for the causes they care about, as well as an easy way to spread the word and solicit donations from friends, family, and other connections. File under #AboutTime!

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

To figure out what comes next, I asked America's top business giving experts to share what - if anything - would replace the hundreds of millions of dollars collected from 'checkout charity' in the post-retail world of 2022. 2016 America’s Charity Checkout Champions.

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?” Here’s the scale: 9-10 Net Promoter 7-8 Neutral 0-6 Detractor Subaru launched the ‘Share the Love’ promotion in 2008.

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[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I The company also distributes promotional products as part of its product and service mix. Three Ways Nonprofits Can Use Promotional Products Effectively.

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

Warm regards, Paul If like me, you believe that charities (or, nonprofits, or causes) have a vital role to play in the American civil society then you have to acknowledge that charities are being pressed from two sides right now and that many face existential crisis.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. Our choices aren’t the only noteworthy “pinktober” promotions.

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? would be promoted across the Facebookiverse. The ‘Promote’ button awaits your organization’s payment.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts


Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart | .

Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Selfish Giving

The power of a brand having a year-long cause platform as opposed to a transactional cause promotion.

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. Will this experiential promotion raise the most money? promotions) look the same. I love Christmastime!

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. All of this spells opportunity for charities to me. Savvy, well-positioned charities could approach the car companies offering something more like what Subaru does.

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion.

Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

I love this cause marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare. They’re building a Foursquare promotion one user at a time and are not giving people a reason to say no (e.g.

Charity Apps Love 'em and Hate 'em

Nonprofit Consultant Blog

CharitySub is short for Charity Subscription , and the subscription fee is $5 per month. Yes, if people use this app, it will result in donations to charities. In their own words, "charity can be a bit of a drag" and "drain the bank account."

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

I had these seven cause marketing promotions saved in my “favorites.&# The ice cream chain reduced prices of small ice cream scoops to 31 cents creating an opportunity for customers to donate to local fire charities.

YNPN presentation: Moving up in your nonprofit career: February 28th

Wild Woman Fundraising

Instead we’re going to dive deep into the new reality of jobhunting, promotion, and nonprofit hiring techniques. This is exciting! Are you looking for a job at your desk right now?

DIY Charity Walk

Cause Related Marketing

Still, this is a very interesting option for charities or even sponsors that want something close to a turnkey solution for a cause walk. is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

During the promotional period the icons are displayed in the window, along a wall, strung above the cash registers, etc. That’s why I call them charity pinups. Here are three sources that will help you join the six-figure club of charity pinup fundraisers. Paul R.

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Charity Caue Marketers, Take Heart!

Cause Related Marketing

This is good news for small, ambitious charities everywhere. which started out as a telethon charity. As a result, while there are larger charities than CMNH doing cause marketing, I don’t believe there’s another one that has raised more money via cause marketing only.

Funding Your Startup or New Charity

Cause Related Marketing

One of the most confounding charitable endeavors I was ever involved in was figuring out how to fund a startup charity that made grants to other charities. The nonprofit fundraising world is set up to favor established charities, and with good reason.

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

Promote the Event and Send Out Invitations. #6. But your audience and your goals would be best served by something like a low-key gala or a delightful charity auction. Need some tips for running a charity auction in particular? Promote the Event and Send Out Invitations.

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Using Cause Marketing Money to Fund Your Charity’s Endowment

Cause Related Marketing

One criticism of cause marketing I often hear is that money raised that way is almost certain to be a pittance for most charities. More to the point, if your charity is not Komen or Children’s Miracle Network Hospitals, or St.

One-Issue Cause Marketing Promotions

Cause Related Marketing

Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Trigger a one-issue cause marketing promotion only when the need is pressing, one-time, and solvable.

It's Time Charity Cause Marketers Started Thinking Like Capital Campaign Fundraisers

Cause Related Marketing

Not long ago I took a call from an entrepreneur who had tried to do a deal with a prominent children’s charity that does a notable amount of cause marketing. He loved the cause… still does… but after two years time spent on the project it didn’t pan out, mainly because the minimums and the upfront fees the charity required to participate were two high for the entrepreneur’s budget. I understand why cause marketing charities have participation minimums or up-front fees.

Just How Morally Hazardous is Cause Marketing for Most Charities?

Cause Related Marketing

I haven’t read the book yet, but I assume the blurb is referencing the fact that some cause marketing sponsors cap their donation amount and thereby benefit should people continue to buy their product after the promotion has ended. In a like way, no more than 100 charities in the United States almost certainly account for 80 percent of the cause marketing dollars raised. It's just not that many charities.

What’s missing from most nonprofit mission statements?


World Vision: World Vision is an international partnership of Christians whose mission is to follow our Lord and Savior Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice, and bear witness to the good news of the Kingdom of God.

AFP Speaker to Charities: “Reinvent!” Is That Wise or Reckless?

JCA Insights

On Sunday at the General Session, Scott Harrison spoke about his life story, his interest in clean water, and the story and guiding principles of the organization he founded and continues to run, charity: water. Scott is a great speaker and reeled the audience in with his tale of a good, Christian boy turned rebel, turned debauched nightclub promoter and, finally, returned to his roots of compassion and caring. The charity: water folks believe that nonprofits aren’t successful.

19 reasons why nonprofit donor surveys are awesome


They help you find out where each donor ranks your charity against the competition (other charities) to help you gauge their commitment. Oh, and here’s our ad promoting our nifty little donor survey tool.

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting T he Prostate Cancer Charity. A press report says that the promotion has generated £60,000 for the charity.

Charity Donors Say They’d Keep Giving If Tax Deduction Went Away, But They’re Not So Sure About You

Cause Related Marketing

Tax deductibility would have a severe effect on the charities in the United States if it was taken away or limited. is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. A new study, released yesterday, finds that Americans would keep giving, even if the tax deduction for charitable gifts went away. However, they’re certain that charitable donations would decline as a result.

Show some donor appreciation!


They’re all wrong because one of the most effective marketing tactics we employ is this: We send thank you notes and gifts to people who refer us to others, mention us online, promote us at events or contribute to our success in other ways. Fundraising Major Giving Planned Giving charity blog donor appreciation donor cultivation legacy gifts major gift marketing tips nonprofit marketing philanthropy blog planned gift marketing

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Affinity Credit Cards for the Smaller Charity

Cause Related Marketing

Day was when if your charity had access to hundreds of thousands of members, you could arrange a pretty sweet affinity credit card program with one of the big credit card providers. Those credit card affinity programs didn’t work for every charity. I don’t remember ever seeing one for any of the big health charities, for instance, although I’ve seen them for many of the big environmental groups. If yours was a smaller charity, you were probably out of luck.

“What, me, ask for a raise?” An interview with Marc Pitman

Wild Woman Fundraising

There were specific descriptions for what constituted the next promotion. Because I had another promotion question with him. Still, one of the ways that we promote ourselves in our career in a nonprofit space is to have to move to another position because we’re so flat.

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Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

The report finds that high performing fundraising programs promoted a culture of philanthropy. Everyone promotes philanthropy and can articulate a case for giving. picture by mb21 on Flickr.

The Challenge of Sports Celebrities for Charities

Cause Related Marketing

But just 300 miles away in Philadelphia or 250 miles away in Cleveland, Roethlisberger couldn’t get a cab at the airport or sell his signed jersey for $1 at a charity event there. That’s one of the problems with national charities taking on athletes as their spokespeople; rare is the player.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

We advocate with and for Ontario’s 55,000 nonprofits and charities that are in our province. We’re really meant to promote discussion around decent work and encourage action that we can do together. Hey, everybody. Welcome.