5 interesting videos that promote legacy giving


Here are 5 videos for promoting legacy giving. The post 5 interesting videos that promote legacy giving appeared first on MarketSmart, LLC |. According to LegacyVoice these 5 are the best. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ? Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website.

Ideas 31

Here’s one great legacy giving promotion


I love this legacy giving promotion. Related posts: >> Why I like this ad. >> 5 of the best charity videos used to promote legacy giving. >> A terrific example of an online “engagement fundraising” effort for planned giving.

Trending Sources

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Did your favorite promotion make my list, or did I pass it over? Third, Walgreens made fun a priority in this promotion.

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

They want to give their users more control in setting up and promoting individual fundraising pages for the causes they care about, as well as an easy way to spread the word and solicit donations from friends, family, and other connections. File under #AboutTime!

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. Our choices aren’t the only noteworthy “pinktober” promotions.

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. Tags: Target Timberland imprinted promotional items City Year

Joint-Issue Promotion in Cause Marketing

Cause Related Marketing

Usually I highlight transactional-style cause marketing in this space, but there are other possible relationships including ‘joint-issue promotion,’ a category suggested by Wymer and Sumu in their book Nonprofit and Business Sector Collaboration.

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?” Here’s the scale: 9-10 Net Promoter 7-8 Neutral 0-6 Detractor Subaru launched the ‘Share the Love’ promotion in 2008.

Jan 22

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? would be promoted across the Facebookiverse. The ‘Promote’ button awaits your organization’s payment.

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

Warm regards, Paul If like me, you believe that charities (or, nonprofits, or causes) have a vital role to play in the American civil society then you have to acknowledge that charities are being pressed from two sides right now and that many face existential crisis.

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take.

Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Selfish Giving

The power of a brand having a year-long cause platform as opposed to a transactional cause promotion.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts


Stop emphasizing tax benefits when you promote planned gifts. The post Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts appeared first on MarketSmart | .

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion.

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

I’ve already gotten some great gifts: five cause marketing promotions that keep me believing in the spirit of giving that happens when company and cause work together. Will this experiential promotion raise the most money? promotions) look the same. I love Christmastime!

Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

I love this cause marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare. They’re building a Foursquare promotion one user at a time and are not giving people a reason to say no (e.g.

Charity Apps Love 'em and Hate 'em

Nonprofit Consultant Blog

CharitySub is short for Charity Subscription , and the subscription fee is $5 per month. Yes, if people use this app, it will result in donations to charities. In their own words, "charity can be a bit of a drag" and "drain the bank account."

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

I had these seven cause marketing promotions saved in my “favorites.&# The ice cream chain reduced prices of small ice cream scoops to 31 cents creating an opportunity for customers to donate to local fire charities.

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

During the promotional period the icons are displayed in the window, along a wall, strung above the cash registers, etc. That’s why I call them charity pinups. Here are three sources that will help you join the six-figure club of charity pinup fundraisers. Paul R.

POS 25

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. All of this spells opportunity for charities to me. Savvy, well-positioned charities could approach the car companies offering something more like what Subaru does.

YNPN presentation: Moving up in your nonprofit career: February 28th

Wild Woman Fundraising

Instead we’re going to dive deep into the new reality of jobhunting, promotion, and nonprofit hiring techniques. This is exciting! Are you looking for a job at your desk right now?

DIY Charity Walk

Cause Related Marketing

Still, this is a very interesting option for charities or even sponsors that want something close to a turnkey solution for a cause walk. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

Promote the Event and Send Out Invitations. #6. But your audience and your goals would be best served by something like a low-key gala or a delightful charity auction. Need some tips for running a charity auction in particular? Promote the Event and Send Out Invitations.

Guide 37

Charity Caue Marketers, Take Heart!

Cause Related Marketing

This is good news for small, ambitious charities everywhere. which started out as a telethon charity. As a result, while there are larger charities than CMNH doing cause marketing, I don’t believe there’s another one that has raised more money via cause marketing only.

Funding Your Startup or New Charity

Cause Related Marketing

One of the most confounding charitable endeavors I was ever involved in was figuring out how to fund a startup charity that made grants to other charities. The nonprofit fundraising world is set up to favor established charities, and with good reason.

Using Cause Marketing Money to Fund Your Charity’s Endowment

Cause Related Marketing

One criticism of cause marketing I often hear is that money raised that way is almost certain to be a pittance for most charities. More to the point, if your charity is not Komen or Children’s Miracle Network Hospitals, or St.

One-Issue Cause Marketing Promotions

Cause Related Marketing

Little Mac’s tale of dental woe makes for a good story, but it raises the thorny issue of whether or not to use a cause marketing promotion for just a single issue. Trigger a one-issue cause marketing promotion only when the need is pressing, one-time, and solvable.

It's Time Charity Cause Marketers Started Thinking Like Capital Campaign Fundraisers

Cause Related Marketing

Not long ago I took a call from an entrepreneur who had tried to do a deal with a prominent children’s charity that does a notable amount of cause marketing. He loved the cause… still does… but after two years time spent on the project it didn’t pan out, mainly because the minimums and the upfront fees the charity required to participate were two high for the entrepreneur’s budget. I understand why cause marketing charities have participation minimums or up-front fees.

Just How Morally Hazardous is Cause Marketing for Most Charities?

Cause Related Marketing

I haven’t read the book yet, but I assume the blurb is referencing the fact that some cause marketing sponsors cap their donation amount and thereby benefit should people continue to buy their product after the promotion has ended. In a like way, no more than 100 charities in the United States almost certainly account for 80 percent of the cause marketing dollars raised. It's just not that many charities.

AFP Speaker to Charities: “Reinvent!” Is That Wise or Reckless?

JCA Insights

On Sunday at the General Session, Scott Harrison spoke about his life story, his interest in clean water, and the story and guiding principles of the organization he founded and continues to run, charity: water. Scott is a great speaker and reeled the audience in with his tale of a good, Christian boy turned rebel, turned debauched nightclub promoter and, finally, returned to his roots of compassion and caring. The charity: water folks believe that nonprofits aren’t successful.

Show some donor appreciation!


They’re all wrong because one of the most effective marketing tactics we employ is this: We send thank you notes and gifts to people who refer us to others, mention us online, promote us at events or contribute to our success in other ways. Fundraising Major Giving Planned Giving charity blog donor appreciation donor cultivation legacy gifts major gift marketing tips nonprofit marketing philanthropy blog planned gift marketing

What’s missing from most nonprofit mission statements?


World Vision: World Vision is an international partnership of Christians whose mission is to follow our Lord and Savior Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice, and bear witness to the good news of the Kingdom of God.

19 reasons why nonprofit donor surveys are awesome


They help you find out where each donor ranks your charity against the competition (other charities) to help you gauge their commitment. Oh, and here’s our ad promoting our nifty little donor survey tool.

Lead 24

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting T he Prostate Cancer Charity. A press report says that the promotion has generated £60,000 for the charity.

Charity Donors Say They’d Keep Giving If Tax Deduction Went Away, But They’re Not So Sure About You

Cause Related Marketing

Tax deductibility would have a severe effect on the charities in the United States if it was taken away or limited. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. A new study, released yesterday, finds that Americans would keep giving, even if the tax deduction for charitable gifts went away. However, they’re certain that charitable donations would decline as a result.

Affinity Credit Cards for the Smaller Charity

Cause Related Marketing

Day was when if your charity had access to hundreds of thousands of members, you could arrange a pretty sweet affinity credit card program with one of the big credit card providers. Those credit card affinity programs didn’t work for every charity. I don’t remember ever seeing one for any of the big health charities, for instance, although I’ve seen them for many of the big environmental groups. If yours was a smaller charity, you were probably out of luck.

Ep224: How Children's Miracle Network Raises 70% of its Revenues from Retailers

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Clark Sweat , Chief Revenue Officer at Children's Miracle Network (CMN), about CMN's incredible success with checkout charity. CMN's continued success with checkout charity. The future of checkout charity and fundraising for CMN.

POS 28

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

The report finds that high performing fundraising programs promoted a culture of philanthropy. Everyone promotes philanthropy and can articulate a case for giving. picture by mb21 on Flickr.

Eden Springs Promotion – You Judge

The Agitator

They’ve launched this promotion aimed at individuals who are using personal social net sites to raise money for their favourite causes and charities. I do like the idea of getting one’s brand associated with personal fundraising campaigns … this promotion accomplishes that. Don't Miss these Posts branding cause marketing charities communications fundraising nonprofit management nonprofits online fundraising social networking

UK 0