Trending Sources

Here’s one great legacy giving promotion


I love this legacy giving promotion. The post Here’s one great legacy giving promotion appeared first on MarketSmart | .

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. But you are wrong!

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. Success!

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

The remaining 95% goes directly to the chosen charity.” File under #AboutTime! will be able to create fundraisers. Pretty exciting!

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I Contests prizes and promotions.

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?”

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

Trouble is, his charity had fallen out of favor with government officials and his source of government funding was drying up. So let’s start.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions.

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.'

Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Selfish Giving

The power of a brand having a year-long cause platform as opposed to a transactional cause promotion. Ultimately, people wanted to be helped!

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

would be promoted across the Facebookiverse. The ‘Promote’ button awaits your organization’s payment. Related articles.

5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

After a successful campaign last year with Holiday Heroes , Radio Shack is back with ‘ So Right’ holiday promotion this month.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

Since cause marketing has been shown to help companies preserve pricing power , and since women are more responsive to cause marketing than men, the research is a virtual punch list for charities looking for sponsors who need help. All of this spells opportunity for charities to me. No car company loves that news.

6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

The Harpoon Brewery is my Boston pick for the top Thanksgiving cause marketing promotion. Did you miss this promotion on November 18th?

Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

They’re building a Foursquare promotion one user at a time and are not giving people a reason to say no (e.g. What about SMS?

Charity Apps Love 'em and Hate 'em

Nonprofit Consultant Blog

CharitySub is short for Charity Subscription , and the subscription fee is $5 per month. Some for better, some for. For the new (younger?)

6 Cause Marketing Promotions You Can Learn From

Selfish Giving

I had these seven cause marketing promotions saved in my “favorites.&# I have a few open searches on Tweetdeck that capture most of them.

YNPN presentation: Moving up in your nonprofit career: February 28th

Wild Woman Fundraising

Instead we’re going to dive deep into the new reality of jobhunting, promotion, and nonprofit hiring techniques. This is exciting!

Jobs 39

DIY Charity Walk

Cause Related Marketing

Still, this is a very interesting option for charities or even sponsors that want something close to a turnkey solution for a cause walk.

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

During the promotional period the icons are displayed in the window, along a wall, strung above the cash registers, etc. Paul R. So do I.

Charity Caue Marketers, Take Heart!

Cause Related Marketing

This is good news for small, ambitious charities everywhere. which started out as a telethon charity. Consequently CMNH.

Funding Your Startup or New Charity

Cause Related Marketing

The nonprofit fundraising world is set up to favor established charities, and with good reason. In short, they raise money to give it away.

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

Promote the Event and Send Out Invitations. #6. Need some tips for running a charity auction in particular? Guest blog by Kerri Moore.

Guide 32

Using Cause Marketing Money to Fund Your Charity’s Endowment

Cause Related Marketing

One criticism of cause marketing I often hear is that money raised that way is almost certain to be a pittance for most charities. Susan G.

One-Issue Cause Marketing Promotions

Cause Related Marketing

Trigger a one-issue cause marketing promotion only when the need is pressing, one-time, and solvable. That's her and her dentist at the left.

It's Time Charity Cause Marketers Started Thinking Like Capital Campaign Fundraisers

Cause Related Marketing

Not long ago I took a call from an entrepreneur who had tried to do a deal with a prominent children’s charity that does a notable amount of cause marketing. I understand why cause marketing charities have participation minimums or up-front fees. And the thought-model I propose will be familiar to charity executives.

Just How Morally Hazardous is Cause Marketing for Most Charities?

Cause Related Marketing

I haven’t read the book yet, but I assume the blurb is referencing the fact that some cause marketing sponsors cap their donation amount and thereby benefit should people continue to buy their product after the promotion has ended. It's just not that many charities. Moreover it desensitizes (her word) consumers in the process.

19 reasons why nonprofit donor surveys are awesome


They help you find out where each donor ranks your charity against the competition (other charities) to help you gauge their commitment.

AFP Speaker to Charities: “Reinvent!” Is That Wise or Reckless?

JCA Insights

On Sunday at the General Session, Scott Harrison spoke about his life story, his interest in clean water, and the story and guiding principles of the organization he founded and continues to run, charity: water. The charity: water folks believe that nonprofits aren’t successful. And it was. And that got me thinking…. I’m not so sure.

Show some donor appreciation!


They’re all wrong because one of the most effective marketing tactics we employ is this: We send thank you notes and gifts to people who refer us to others, mention us online, promote us at events or contribute to our success in other ways. You should know that lots of people try to tell me how to market MarketSmart. Guess what?

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

A press report says that the promotion has generated £60,000 for the charity. Retail promotions typically do not work this way.

Charity Donors Say They’d Keep Giving If Tax Deduction Went Away, But They’re Not So Sure About You

Cause Related Marketing

Tax deductibility would have a severe effect on the charities in the United States if it was taken away or limited. is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. However, they’re certain that charitable donations would decline as a result.

Affinity Credit Cards for the Smaller Charity

Cause Related Marketing

Day was when if your charity had access to hundreds of thousands of members, you could arrange a pretty sweet affinity credit card program with one of the big credit card providers. Those credit card affinity programs didn’t work for every charity. If yours was a smaller charity, you were probably out of luck. percent.

“What, me, ask for a raise?” An interview with Marc Pitman

Wild Woman Fundraising

There were specific descriptions for what constituted the next promotion. Because I had another promotion question with him. Welcome.

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

The report finds that high performing fundraising programs promoted a culture of philanthropy. picture by mb21 on Flickr. Why is this? And fail.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

We advocate with and for Ontario’s 55,000 nonprofits and charities that are in our province. Hey, everybody. Welcome. Cathy, welcome. So Ms.

The Challenge of Sports Celebrities for Charities

Cause Related Marketing

That’s one of the problems with national charities taking on athletes as their spokespeople; rare is the player. active or retired.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Or even better, the year after, they call me and say, “I still have the job and it’s fabulous, and now I have a promotion.” Welcome. PG: Yeah.

Jobs 49

How do you tell your nonprofit’s story in 8 easy steps?

Wild Woman Fundraising

Organizations submit stories in video or 5 pictures that they keep as a vital resource for promoting their work and connecting to their constituents.

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting The Prostate Cancer Charity. A press report said that the promotion generated £60,000 for the charity. Retail promotions just do not work this way.

Brand 26