Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

A grad student recently sent me a series of questions about the future of cause marketing and one of the things I see more of over the near term is causes putting out their own lines of branded merchandise. Why not build a merchandise line?”

A Well-Crafted Cause Marketing Effort Using Merchandise

Cause Related Marketing

Within the next few weeks you can count on seeing a lot of pink merchandise; garden shears, NFL Player’s shoes, cupcakes and more. will go to First Book, the children’s literacy charity, with a guaranteed donation of $50,000.

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Both MDA and the Variety Club are august charities that in the main serve children. It depends on the charity’s needs and those of the sponsor. Shamrocks Variety Club paper icons MDA Telethon Cause Marketing using Merchandise Charity Merchandise Sales cause marketing

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. A press report said that the promotion generated £60,000 for the charity. When merchandise begins to get stale, you discount.

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. If you've shopped at GAP and Macy's (sorry Macy's) then you know the power of good merchandising. Merchandising can make or break a sale.

Cause Marketing Miscellanea

Cause Related Marketing

The charity partner is Oxfam America. Ubah Hassan Menchies Oxfam Queensboro Shirt Company imprinted promotional items American Red Cross Wounded Warrior Project Cause Marketing using Merchandise cause marketingThree different cause marketing efforts worth calling your attention to.

Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Clinique is owned by the Estee Lauder Companies, so the benefiting charity is the Breast Cancer Research Foundation, which was founded by Evelyn Lauder in 1993. Over the next 30 days we’ll see a lot of pink ribbon merchandise.

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Research vs. Awareness in Pink Ribbon Cause Marketing

Cause Related Marketing

Unless they say otherwise, the major pink ribbon charities put the money they raise from cause marketing where they deem best. As a former charity executive, I’ve long argued that for charities that’s one of the principal advantages of cause marketing. The problem is, over the years Komen in particular, but also other pink ribbon charities have positioned themselves as cure-seekers.

Let's Clear Out This Cause Marketing Logjam

Cause Related Marketing

Suppose you’re a small entrepreneur with a generous impulse and you want to offer sponsorship dollars to one or more charities, especially prominent ones. Karma52 will put the design on T-shirts and other apparel and merchandise, and then give a portion of sales to the cause. Fortune 1000 Karma52 Catch-22 Cause Marketing using Merchandise Threadless Small Business Cause Marketing cause marketing

Cause Marketing Jewelry that is the Bomb

Cause Related Marketing

Saught is a cause, but it’s not a charity; it’s a social enterprise. Social Entrepreneurship Saught Cause Marketing using Merchandise Social Enterprise cause marketing

A Few Extra Steps in Your Cause Marketing Could Bring About a Blockbuster

Cause Related Marketing

If your heart disease charity was the beneficiary, you’d feel pretty good about what you got from Woman’s Day Red Dress Awards. Cause Marketing Activation Activation Cause Marketing using Merchandise cause marketing Cause marketing, like all forms of sponsorship, requires activation, or promotion of the campaign in some form. Imagine, then, how sweet it is when you sign one or more members of the media as a campaign sponsor.

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning.

Credit Card Processing for a Fundraising Campaign

A Small Change

Fundraising Merchandise: Do you intend to offer any fundraising merchandise for purchase as part of your fundraising campaign? Perhaps participants may be interested in purchasing visors or golf shirts in advance of your charity golf tournament.

A Cause Marketing Study I’d Like to See

Cause Related Marketing

There are a million or so 501(c)(3) nonprofit charities in the United States and only a thin slice of them are good matches for retail sponsors. Sales from the items benefit the charity. Are the people who buy the Komen merchandise different than those who buy the Habitat merchandise?

Tarnished Halos

Cause Related Marketing

Why Company-Named foundations Benefiting from Cause-Related Marketing Rub Me the Wrong Way.Just this month I’ve seen cause-related marketing campaigns for McDonalds and the Ronald McDonald House Children’s Charities; PETCO, and the PETCO Foundation; and, JC Penney and the JCPenney Afterschool Fund.Two other general merchandise retailers, Kohls and Mervyns, run ‘charity-flavored’ campaigns.

Friday Futures—Your Next Marketing Job?

Getting Attention

Marketing and Development Manager , Charities Review Council (St. Merchandise Marketing Manager, PETA Foundation (Norfolk, VA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES.

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Is Your Nonprofit Ready for Product Licensing?

Selfish Giving

Product licensing is a legal agreement where a nonprofit grants a manufacturer the rights to use the charity's intellectual property/brand on merchandise, in exchange for a payment. The top benefits to creating a licensed merchandise program are income and exposure.

OMG Nonprofit Communications Jobs

Getting Attention

Director, Marketing and Communications America’s Charities (Chantilly, VA). Online Merchandise Specialist PETA Foundation (Norfolk, VA). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications Assistant (PT) Pulitzer Arts Foundation (St. Louis, MO). Communications Director Center on Policy Initiatives (San Diego, CA). Communications Director America Achieves (Washington, D.C.).

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The Top 22 Art Fundraising Ideas

Fundraiser Ideas

The best part about raising money by transferring student art onto different types of merchandise is that these items can be created after you gauge demand for them, which means that you only have to order as many items as you know you can sell.

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Where's the Pink Ribbons at Nissan, Toyota and Dodge Dealers?

Cause Related Marketing

Komen for the Cure in a merchandise effort called Ford Warriors in Pink. Starting in 1997 and for at least a dozen years following, BMW did both promotions and celebrity-studded merchandise sales on behalf Komen.

Cause Marketing Dampens Giving?

The Agitator

Yet I suppose at the end of the day, if the mission of the charity or cause is indeed further fueled by tee-shirt sales, and there’s no significant opportunity cost (i.e., the staff wasn’t distracted from its direct mail and online fundraising program … and didn’t waste a fortune trying to convert reluctant merchandise buyers), then the more fuel the better, wherever it comes from.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

In May 2012 I wrote about a cause marketing promotion benefiting The Prostate Cancer Charity from UK retailer Marks & Spencer and which sold underwear endorsed by prominent UK sportsmen.

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21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

Make sure to choose a charity to support via Amazon Smile and Amazon will donate 0.5% eBay Giving Works has 30,000 charity partners and is still growing! Look for the eBay Giving Works blue and yellow ribbon on charity listings. photo credit: Rev.

Puma Project Pink, Feel Free Not to Repeat in 2013

Cause Related Marketing

The donation was based on the profits from the sale of Project Pink merchandise, mainly branded shorts and t-shirts, and by the number of tweets with a promotional hashtag. First off, I loathe the idea of pitting charities against each other for a public vote.

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Using Cause Marketing to Help Expand a Regional Brand

Cause Related Marketing

It’s a benefit concert for Operation Homefront , a charity for the families of military families, Big Brothers and Big Sisters and the University of Virginia Children’s Hospital in Charlottesville.

Cause Marketing to the Fashionable Man

Cause Related Marketing

Called Gentlemen Give Back, the editorial mention is just one of three ways The Gentlemen’s Fund raises money for its benefiting charities. The charities may also get a take of the sponsorship money.

Looking For Retention In All The Wrong Places

The Agitator

If a nonprofit gives away or ‘sells’ premiums for upgrade or incentive purposes, it is in the merchandise business. branding charities communications Don't Miss these Posts donor retention DonorVoice fundraising loyalty nonprofit management nonprofitsTom’s post yesterday, Nonprofits and the Customer Experience not only warrants reading a second time, but I also feel compelled to pile on some more emphasis and detail because it goes right to the heart of retention and donor value.

More or Better Corporate Partnerships? How National Park Foundation Addressed a "Good Problem" [SPONSORED]

Selfish Giving

As the official charity of America’s national parks, NPF is a top performer in corporate partnerships, and others have taken notice. And NPF was a finalist for best corporate brand by the Licensing Industry Merchandisers’ Association.

Pink Ribbon Cause Marketing Targeted to Men

Cause Related Marketing

The NFL offers pink merchandise in men’s sizes in conjunction with its partner the American Cancer Society. My travels yesterday took me to a suburban Ulta Beauty store. There was a great deal of cause marketing going on there, none of it… not surprisingly… aimed at a someone like me.

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Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

In more 30 years Campbell’s Labels for Education has provided in excess of $110 million in school supplies and merchandise. One of the most notable improvements General Mills has over the Campbell’s program is that Box Tops rewards cash rather than merchandise.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

Nearly nine in ten (87%) recipients of promotional merchandise can identify the advertiser on the item. I met Elaine Fogel a few years ago when she organized a conference in DC. I’ve been impressed with her commitment to nonprofits and her knowledge of promotional items. (I

Easter Cause Marketing

Cause Related Marketing

Hobby Lobby lists on its website the ministries it supports among them the Bible translation charity Wycliffe, Oral Roberts University, and a "Christ-centered boarding school" for troubled kids called Harbor House. Let’s try a cause marketing thought experiment.

10 Exciting Fundraising Ideas for Sports Teams

Fundraiser Ideas

Like a 50/50 raffle , the winner will take 50% of the proceeds and the charity will take 50% of the proceeds. Tickets for the parents and other team merchandise can complete the winning package. Sports teams often have to raise money for a variety of reasons. Perhaps they need new uniforms or new equipment. They may need to raise money for travel expenses to go to a tournament.

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Acquisition: More On Counterintuitive Effects Of Premiums

The Agitator

For years I’ve consistently — and clearly all too mildly — railed against the practice, believing that the intrinsic value of giving was in conflict with the extrinsic reward of merchandise/gift/goodies, call ‘em what you will. One experiment conducted as part of the study described the thank-you gifts not as rewards but as a means of furthering the charity’s goals.

Interview With N.E.D. - The Rock N Roll Docs

Diva Marketing Blog

Typically, we make the most impact in fundraising at our live performances through tickets sales, corporate donations, and merchandise sales. Doctors heal patients in many ways. some even through rock n roll! N.E.D. , an innovative rock band of 6 U.S.

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An anonymous letter: Is this you? Here’s my advice.

Nonprofit Marketing Blog

Our volunteers, for example, sign on with us to serve in our nutrition program because they want to help people - but we reward them with logo-ed merchandise and coupons for free cookies, instead of stories about how their time and passion is helping us change lives. Interview volunteers about why they help and how they felt about that - vs the merchandise. I got this letter a few days ago.