Trending Sources

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product.

Can You Merchandise Your Mission?

Marketing for Nonprofits

I mentioned on Friday that one of the four trends in fundraising is to learn how to merchandise your mission. So how do you do it? Cheers!

Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing

Why not build a merchandise line?” There are 14 Loft outlet stores for the merchandise that doesn’t sell as well. Finally, there is this.

A Well-Crafted Cause Marketing Effort Using Merchandise

Cause Related Marketing

Within the next few weeks you can count on seeing a lot of pink merchandise; garden shears, NFL Player’s shoes, cupcakes and more. The $7.50

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Both MDA and the Variety Club are august charities that in the main serve children. It depends on the charity’s needs and those of the sponsor.

Buy Any Alden Keene Merchandise and $1.50 Goes to the Children's Organ Transplant Association

Cause Related Marketing

About five years ago I was tasked with finding a national children’s charity that was well-managed, well-regarded, and necessary.

A Cause Marketing Study I’d Like to See

Cause Related Marketing

There are a million or so 501(c)(3) nonprofit charities in the United States and only a thin slice of them are good matches for retail sponsors.

Cause Marketing Goes to the Dogs

Cause Related Marketing

Pennyroyal says that similar promotions have generated more than $220,000 for various charities since 2009. It’s too fuzzy to be useful.

The Top 22 Art Fundraising Ideas

Fundraiser Ideas

The best part about raising money by transferring student art onto different types of merchandise is that these items can be created after you gauge demand for them, which means that you only have to order as many items as you know you can sell. Custom postcards and stationary. Many parents would buy this as a keepsake.

Ideas 93

21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

Make sure to choose a charity to support via Amazon Smile and Amazon will donate 0.5% photo credit: Rev. Participate in #GivingTuesday. 31 Bits.

Limited-Edition Cause-Related Marketing

Cause Related Marketing

Still selling $15 pink hoodies and $28 cosmetic bags to benefit your charity? That’s so 2006!Right Prices range from $325 to $825.

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

Nearly nine in ten (87%) recipients of promotional merchandise can identify the advertiser on the item. I call it schwag.) by Elaine Fogel.

Puma Project Pink, Feel Free Not to Repeat in 2013

Cause Related Marketing

First off, I loathe the idea of pitting charities against each other for a public vote. Which pink ribbon charity is likely to get more votes?

Sept 39

Cause Marketing Miscellanea

Cause Related Marketing

The charity partner is Oxfam America. Three different cause marketing efforts worth calling your attention to. On Friday, Nov. On Monday, Nov.

Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Over the next 30 days we’ll see a lot of pink ribbon merchandise. All from Susan G.

Cause Marketing Jewelry that is the Bomb

Cause Related Marketing

Saught is a cause, but it’s not a charity; it’s a social enterprise. State of Missouri. I love these kinds of enterprises.

Lessons from 4 Big, Successful Single-Element Cause Marketing Campaigns

Cause Related Marketing

In more 30 years Campbell’s Labels for Education has provided in excess of $110 million in school supplies and merchandise. First some caveats.

Cause Marketing Dampens Giving?

The Agitator

Yet I suppose at the end of the day, if the mission of the charity or cause is indeed further fueled by tee-shirt sales, and there’s no significant opportunity cost (i.e., Don't Miss these Posts cause marketing charities direct marketing fundraising nonprofits researchWhat do you think … Is any giving good giving?

Cause Marketing to the Fashionable Man

Cause Related Marketing

Called Gentlemen Give Back, the editorial mention is just one of three ways The Gentlemen’s Fund raises money for its benefiting charities.

A Few Extra Steps in Your Cause Marketing Could Bring About a Blockbuster

Cause Related Marketing

If your heart disease charity was the beneficiary, you’d feel pretty good about what you got from Woman’s Day Red Dress Awards. Cause Marketing Activation Activation Cause Marketing using Merchandise cause marketing Cause marketing, like all forms of sponsorship, requires activation, or promotion of the campaign in some form. Mary J.

Research vs. Awareness in Pink Ribbon Cause Marketing

Cause Related Marketing

Unless they say otherwise, the major pink ribbon charities put the money they raise from cause marketing where they deem best. As a former charity executive, I’ve long argued that for charities that’s one of the principal advantages of cause marketing. It’s Susan G. Komen for the Cure, after all. Probably to some degree.

Friday Futures—Your Next Marketing Job?

Getting Attention

Marketing and Development Manager , Charities Review Council (St. Merchandise Marketing Manager, PETA Foundation (Norfolk, VA). Thanks!

10 Exciting Fundraising Ideas for Sports Teams

Fundraiser Ideas

Like a 50/50 raffle , the winner will take 50% of the proceeds and the charity will take 50% of the proceeds. Tickets for the parents and other team merchandise can complete the winning package. Sports teams often have to raise money for a variety of reasons. Perhaps they need new uniforms or new equipment. We do.

Looking For Retention In All The Wrong Places

The Agitator

If a nonprofit gives away or ‘sells’ premiums for upgrade or incentive purposes, it is in the merchandise business. branding charities communications Don't Miss these Posts donor retention DonorVoice fundraising loyalty nonprofit management nonprofitsHere’s why I think this is so important. Events — Walks/runs/galas. Premiums.

An anonymous letter: Is this you? Here’s my advice.

Nonprofit Marketing Blog

Our volunteers, for example, sign on with us to serve in our nutrition program because they want to help people - but we reward them with logo-ed merchandise and coupons for free cookies, instead of stories about how their time and passion is helping us change lives. I got this letter a few days ago. Does this sound like you? Name withheld).

Interview With N.E.D. - The Rock N Roll Docs

Diva Marketing Blog

Typically, we make the most impact in fundraising at our live performances through tickets sales, corporate donations, and merchandise sales.

Band 28

Acquisition: More On Counterintuitive Effects Of Premiums

The Agitator

For years I’ve consistently — and clearly all too mildly — railed against the practice, believing that the intrinsic value of giving was in conflict with the extrinsic reward of merchandise/gift/goodies, call ‘em what you will. Now comes fresh research revealing that these types of ‘gifts’ can actually reduce contributions. Roger.

Easter Cause Marketing

Cause Related Marketing

I think they could, but they’d have to be very careful about what the promoted products are and who their charity partners are. billion.

Tarnished Halos

Cause Related Marketing

Credit Card Processing for a Fundraising Campaign

A Small Change

Fundraising Merchandise: Do you intend to offer any fundraising merchandise for purchase as part of your fundraising campaign?

POS 2

Where's the Pink Ribbons at Nissan, Toyota and Dodge Dealers?

Cause Related Marketing

Komen for the Cure in a merchandise effort called Ford Warriors in Pink. Plus, there's several more extensions. Susan G.

Using Cause Marketing to Help Expand a Regional Brand

Cause Related Marketing

So how to prepare markets outside of the Southeast for a national roll-out in five years? 19, 2012 in Charlottesville, Virginia.

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Later, as the cause cooled and the merchandise grew stale, Marks & Spencer begin to discount the underwear in stores and online. Whatever.

Pink Ribbon Cause Marketing Targeted to Men

Cause Related Marketing

The NFL offers pink merchandise in men’s sizes in conjunction with its partner the American Cancer Society. But why not? Fade to black.