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The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them


Once you accept the Pareto Principle , understand why people give and begin to employ a feedback loop, you’ll need to draw people into your marketing funnel. For some charities, the best ones might be webinars, free content, checklists, and so on.

The Grant Writer's Little Helper: IRS Tax Form 990 Post 2 of 2

Seeking Grant Money Today

It is a report of the non profit charity's finances for a given fiscal year. If a legal, public, non profit charity receives more than $25,000 annually, is not a religious organization, and is not a subsidiary organization - they must file either IRS form 990 or 990 EZ. Guidestar began scanning charities' 990's in 1998. So, you can potentially research a charity's finances as far back as 1998, if you'd like; but looking back three to five years should be enough.

#Interview: Marc Pitman, Owner of the “Fundraising Coach” Blog, Author, and Fundraising Consultant

Non Profit Marketing 360

When your charity is criticized, they may be the ones that stand up for you before you even get there. Marc A. Pitman writes the Fundraising Coach blog , in addition to writing books, giving seminars, engaging in social media and consulting with clients.