Trending Sources

The 5 Most Dangerous Donation Page Mistakes & How You Can Fix Them

Wild Woman Fundraising

At the convention, I shared some tips and tools I’ve found useful when helping people click donate on your nonprofit website. Once you’ve got people on your website, how do you get them to donate? Okay, finally they get to your donation page.

Do you donate to your employer?


Do you donate to your employer? If your answer was, “No, I donate my time… I work here!” ” For fundraisers, I think he meant that someone who is charged with asking another for a donation should do some donating on their own first.

Do fundraisers donate to charity?


But I’ve been wondering (from a marketer’s point of view): Do fundraisers donate more money and/or more frequently to charity than others? . They’d understand precisely how their donations are making an impact.

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7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. 1) Have a large, prominently placed, colorful Donate Button.

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model.

Charity vs. Philanthropy and Charitable People vs. Philanthropists


Charity – Helping people in need. In other words, while the first gift a supporter makes might be a charitable donation, they could have the capacity to give your organization much more money.

How to Make Online Donations Simple for Potential Donors

Kivi's Nonprofit Communications Blog

A potential donor visits your website, but never makes a donation. Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. The decision to donate to a charity is an emotional one. Keep your donation page simple.

10 Charity Fundraising Events to Raise Large Amounts of Money

Fundraiser Ideas

When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Big name charities, like the American Cancer Society, use charity walks as one of their primary charity fundraising events. Charity 5K. Charity concert. Charity dinner.

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What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

Also on the chopping block are big donations to nonprofits. Checkout fundraisers, which typically involve an "ask" at the register for consumers to donate a dollar or two to a cause are the backbone of retail fundraising. 2016 America’s Charity Checkout Champions.

Ep199: How One Vermont Grocery Store Raised $300,000 for Charity

Selfish Giving

Since the program's inception, City Market has raised over $300,000 for charities. Why did City Market choose a round-up instead of donation boxes or charity pinups? How City Market distributes the money it raises to charities.

What’s your fundraising asking style?


Recommendations: >> 8 ways to ask for a donation without actually asking. >> Are we sometimes asking donors the wrong questions? >> 12 fundraising questions gift officers should be asking.

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

Warm regards, Paul If like me, you believe that charities (or, nonprofits, or causes) have a vital role to play in the American civil society then you have to acknowledge that charities are being pressed from two sides right now and that many face existential crisis.

New report: Who is giving through your charity’s website?

Nonprofit Marketing Blog

The fundraising researchers at Dunham+Company have released a fascinating new report that looks at the online giving behavior of donors making donations through charity websites. Check out The Growing Importance of Charity Websites to Philanthropy for more stats and charts.

Here’s What Supporters “Buy” When They Donate to Charity


I think buying and donating are the same. When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way. A way to continue my family tradition since I was raised to give to charity. Here’s why.

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9 Ways that Charities Get Grey-Sky Thinking

Wild Woman Fundraising

How do Charities engage in grey-sky thinking? We can’t afford new computers so we’ll make do with these ten year old ones that we had donated, that crash every couple of hours. Picture from Elsie Esq from Flickr Creative Commons.

Donor Psychology: Do you know what really makes your supporters feel good?


Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.”

Are face-to-face meetings with donors overrated?


Fundraising Lead Generation Major Giving Planned Giving asking for a donation asking for donations charity blog donor cultivation face-to-face meetings with donors fundraising tactics How to cultivate donor relationships legacy gift officer strategies major gift officer strategies marketsmart Nonprofit fundraising Solutions nonprofit marketing Philanthropy sales strategies Ways to generate more donations

Just How Hard Is It to Donate to You Online?

Kivi's Nonprofit Communications Blog

A friend recently recalled how I had critiqued her website during a webinar a couple of years ago, and though I don’t remember it exactly, apparently we were both somewhat appalled by how many clicks were required to make an online donation to the organization.

Want to get a $1 million dollar donation? Here’s how:


Here are their bullet-points (straight out of the report) for generating $1 million+ donations. Many charities are reluctant to invest in this, but it pays off in the long term. Involve your donor in the charity and talk to them about their interests.

Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Selfish Giving

They're not advertising during the Super Bowl, but they will be donating money based on the commercials.

Reader Questions: Snow White and the 7 Faces of Philanthropy

Wild Woman Fundraising

They think it’s better to give their money to charity than to the government. Religions such as Islam have a concept called Zakat which means 10% of your income must go to charity. Snow White by 12×07 on

Ep187: Evite, Pledgeling Team Up to Turn Birthday Parties Into Fundraisers for Charity

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to James Citron , CEO, of Pledgeling and Victor Cho , CEO of Evite about Evite Donations , which has raised over $1M in donations for 20,000 nonprofit organizations across the United States. How companies could use Evite Donations.

Charity: Water Is Special. But It’s The Video!

The Agitator

I suppose Charity: Water’s key breakthrough was its offer to direct marketed donors — ‘all of your donation will go to program, our overhead is covered by major gifts’ And the money has poured in, as the organization has matched its unique offer with brilliant online marketing technique.

Donate-Your-Kids Campaign Gets Attention

Getting Attention

Kars4Kids , which funds educational and youth charities, just launched a timely (i.e. Claiming to accept donations of children “in any condition,” the Kids4Kars program offers a free, lifetime vacation to all donors. Not till donors submit the donation form are they hit with the true purpose of the Kids4Kars campaign. What a morning!

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Hey Slacker, high five!

Wild Woman Fundraising

Do you wish even half the people who signed your petition would donate? Post your in-kind donation wishlist. Some of the cancer charities do this very well. Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh.

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6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Why Steve Jobs and I Hate Charity

Selfish Giving

When I was a kid charity was for chumps. Despite the fact that my family, and most of our neighbors, got all types of government and public charity, we saw how carelessly and unevenly it was spread to the deserving and not so deserving. Charity started at home. Charity matters.

Ep172: A New Report Reveals How Checkout Charity Can Continue to Thrive

Selfish Giving

How Catalist defines "Checkout Charity." How checkout charity drives customer loyalty. What consumers want after they donate at the register. Consumer feelings on donating through PIN pads. How much do consumers want to donate at the register?

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Charity Apps Love 'em and Hate 'em

Nonprofit Consultant Blog

Rather than a small group of friends pooling their resources to make a sizable donation to a local cause, it''s potentially thousands of like-minded strangers pooling their resources online to create an impact. Yes, if people use this app, it will result in donations to charities.

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Incorporate information about corporate giving programs to increase the number of donations that you receive. *On Guest blog by Adam Weinger.

McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

Selfish Giving

In a new report, Clowning Around with Charity , McDonald’s is portrayed as cheap, deceptive and selfish. Compare that to the one percent of pre-tax profits that generous companies donate to good causes. McDonald’s has a public relations problem.

How Important Are Your Donate Pages?

The Agitator

Last week we triggered a robust discussion of optimum website Donate pages. Consider this finding from Penelope Burk’s recent donor survey , looking at nearly 12,000 donor/respondents in the US (more in Canada) … 83% of respondents said they conduct research on not-for-profits that they are considering for support and the most common way they do this is by spending time on the websites of charities in which they are interested.

Excitement around donations by text message fades


I was intrigued by this story in The New York Times Bits Blog that reports on research recently conducted on donors who used text messages to send gifts to charities after the Haiti earthquake. Read the full article Excitement Around Donations by Text Message Fades at The New York Times.

How to Ask for Donations on Your Website

Fundraising 123

This quick list will help you manage your website and improve your online-donation potential: Make it painfully easy to find the "donate" option. When we Network for Good put our button front and center on their homepage, we brought in 30 percent more donations!) Belts and purse strings are tightening, and folks are becoming increasingly skeptical of charities. doesn't differentiate you from the other anti-poverty or animal-friendly charity down the street.

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

That’s why I call them charity pinups. Done right, they are a license to print donations,” said Paul. Here are three sources that will help you join the six-figure club of charity pinup fundraisers. How One Nonprofit Raises Millions with Charity Pinups. Paul R.

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Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

I love this cause marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare. 16 percent of Shelter’s annual donations come from its two dozen thrift shops throughout Scotland.

5 Warning Signs Your Nonprofit Website Stinks

Wild Woman Fundraising

Are you not getting enough donations or volunteers signing up through your website? For most of us, the number one action we want people to take is to give us a donation. What comes BEFORE a donation? Then donate or volunteer. Please, create a donate button.

INTERVIEW: How to get substantially more money per donor with Alan Bacharach

Wild Woman Fundraising

On the nature of compassion: I mentioned that most people who give to charity have a salary of less than $100,000 a year. It doesn’t make any difference to the charity. Or Charities. Would you give your taxes to the charities you choose?

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Let's Make Cause Marketing Donations Tax Deductible

Cause Related Marketing

If you go to a charity gala in the United States the price of the tickets is tax deductible after the cost of the meal and other benefits is subtracted. Donations of bonds or stock or art or gold or real property are all likewise tax deductible.

3 Proven Ways to Raise More Money with Charity Checkout Fundraisers

Selfish Giving

Nonprofits and businesses that run charity checkout programs are always asking me how they can run a more successful program and raise more money. Ask the Customer to Make a Donation. However, there are effective ways to raise money at checkout without asking consumers to donate.

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