Trending Sources

The 5 Most Dangerous Donation Page Mistakes & How You Can Fix Them

Wild Woman Fundraising

At the convention, I shared some tips and tools I’ve found useful when helping people click donate on your nonprofit website. the need.

Do you donate to your employer?


Do you donate to your employer? If your answer was, “No, I donate my time… I work here!” I eat my own dog food.

Do fundraisers donate to charity?


They’d understand precisely how their donations are making an impact. Why am I wondering about this? There would be more transparency.

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7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

Charity Navigator found that while charities on average receive 13% of their total annual donations online, this number is growing.

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. But you are wrong!

Charity vs. Philanthropy and Charitable People vs. Philanthropists


Charity – Helping people in need. Charitable people – Help others in need. You want to find or develop philanthropists. Tweet This!

How to Make Online Donations Simple for Potential Donors

Kivi's Nonprofit Communications Blog

A potential donor visits your website, but never makes a donation. The decision to donate to a charity is an emotional one.

10 Charity Fundraising Events to Raise Large Amounts of Money

Fundraiser Ideas

When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Charity 5K. Charity concert. Charity dinner.

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Ep199: How One Vermont Grocery Store Raised $300,000 for Charity

Selfish Giving

Since the program's inception, City Market has raised over $300,000 for charities. How City Market distributes the money it raises to charities.

What’s your fundraising asking style?


According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.”

The Importance of Proper Positioning for Charities in Today's Economy

Cause Related Marketing

Trouble is, his charity had fallen out of favor with government officials and his source of government funding was drying up. So let’s start.

New report: Who is giving through your charity’s website?

Nonprofit Marketing Blog

The Growing Importance of Charity Websites to Philanthropy is a three year summary of who is giving through charity websites and why.

Here’s What Supporters “Buy” When They Donate to Charity


I think buying and donating are the same. A way to continue my family tradition since I was raised to give to charity. Here’s why.

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9 Ways that Charities Get Grey-Sky Thinking

Wild Woman Fundraising

How do Charities engage in grey-sky thinking? Picture from Elsie Esq from Flickr Creative Commons. Grey sky thinking is rather less so.

Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Selfish Giving

They're not advertising during the Super Bowl, but they will be donating money based on the commercials. Ultimately, people wanted to be helped!

Donor Psychology: Do you know what really makes your supporters feel good?


Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. Get the idea? Tweet this!

Are face-to-face meetings with donors overrated?


When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face with a prospect. That was back in 1988 and I’d agree that, back then, it was true. But today, almost 30 years later, I think face-to-face meetings for most situations might be overrated. Who knows?!

Want to get a $1 million dollar donation? Here’s how:


Here are their bullet-points (straight out of the report) for generating $1 million+ donations. Anyway, their report is fascinating.

Just How Hard Is It to Donate to You Online?

Kivi's Nonprofit Communications Blog

In addition, the top reason donors cite for ceasing their giving to a charity is how they were treated by the organization. I love it!).

Ep187: Evite, Pledgeling Team Up to Turn Birthday Parties Into Fundraisers for Charity

Selfish Giving

Evite Donations is a free tool that turns every Evite event into an opportunity to give back. How companies could use Evite Donations.

Charity: Water Is Special. But It’s The Video!

The Agitator

I suppose Charity: Water’s key breakthrough was its offer to direct marketed donors — ‘all of your donation will go to program, our overhead is covered by major gifts’ And the money has poured in, as the organization has matched its unique offer with brilliant online marketing technique.

Reader Questions: Snow White and the 7 Faces of Philanthropy

Wild Woman Fundraising

They think it’s better to give their money to charity than to the government. Snow White by 12×07 on Just kidding!

Donate-Your-Kids Campaign Gets Attention

Getting Attention

Kars4Kids , which funds educational and youth charities, just launched a timely (i.e. Claiming to accept donations of children “in any condition,” the Kids4Kars program offers a free, lifetime vacation to all donors. Not till donors submit the donation form are they hit with the true purpose of the Kids4Kars campaign. Thanks!

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Hey Slacker, high five!

Wild Woman Fundraising

Do you wish even half the people who signed your petition would donate? Post your in-kind donation wishlist. Uh huh. Look at it this way.

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6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Dunham+Company found that 65% of nonprofit website require potential donors to click through THREE pages or MORE to make a donation.

Ep172: A New Report Reveals How Checkout Charity Can Continue to Thrive

Selfish Giving

How Catalist defines "Checkout Charity." How checkout charity drives customer loyalty. Consumer feelings on donating through PIN pads.

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Why Steve Jobs and I Hate Charity

Selfish Giving

When I was a kid charity was for chumps. Charity started at home. But no one called it charity. Charity matters.

Charity Apps Love 'em and Hate 'em

Nonprofit Consultant Blog

CharitySub is short for Charity Subscription , and the subscription fee is $5 per month. Some for better, some for. For the new (younger?)

McDonald’s Lesson to Companies: Charity, Impact Better be on the Menu

Selfish Giving

In a new report, Clowning Around with Charity , McDonald’s is portrayed as cheap, deceptive and selfish. Here are the highlights.

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year.

How Important Are Your Donate Pages?

The Agitator

Last week we triggered a robust discussion of optimum website Donate pages. Some donors go to not-for-profit websites with the specific intention of making a gift online (36%); but others visit primarily to update themselves on news and recent activities of charities they favor. Just how valuable are those pages?

Excitement around donations by text message fades


Read the full article Excitement Around Donations by Text Message Fades at The New York Times. Average mobile giving is $10.

How to Ask for Donations on Your Website

Fundraising 123

This quick list will help you manage your website and improve your online-donation potential: Make it painfully easy to find the "donate" option. When we Network for Good put our button front and center on their homepage, we brought in 30 percent more donations!) When these newbies visit your website, what do they see?

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

That’s why I call them charity pinups. Done right, they are a license to print donations,” said Paul. What is a charity pinup?

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Foursquare, Cause Marketing Find Home with Housing Charity

Selfish Giving

16 percent of Shelter’s annual donations come from its two dozen thrift shops throughout Scotland. It capitalizes on a physical location.

5 Warning Signs Your Nonprofit Website Stinks

Wild Woman Fundraising

Are you not getting enough donations or volunteers signing up through your website? What comes BEFORE a donation? But wait a minute.

INTERVIEW: How to get substantially more money per donor with Alan Bacharach

Wild Woman Fundraising

On the nature of compassion: I mentioned that most people who give to charity have a salary of less than $100,000 a year. Or Charities.

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3 Proven Ways to Raise More Money with Charity Checkout Fundraisers

Selfish Giving

Nonprofits and businesses that run charity checkout programs are always asking me how they can run a more successful program and raise more money.

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Let's Make Cause Marketing Donations Tax Deductible

Cause Related Marketing

If you donate used household items or a used car to a 501(c)(3), you get a tax receipt from the charity equal to the fair market value of the donation.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)


Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. Comments.