INDUSTRY INSIGHTS YOUR PEERS ARE READING
Charity – Helping people in need. The post Charity vs. Philanthropy and Charitable People vs. Philanthropists appeared first on MarketSmart | . Philanthropy – Making an investment that stimulates other investments or provides opportunity for others. MORE
Tags: National School Fitness Foundation Aaron Tonkin Charity Fraud Cameron Lewis MORE
Matt reports that Boomers gave more money per capita to charities, $2,163 to only $1,624 for Silents at the same lifestage. Tags: Boomers Don't Miss these Posts charities demographic trends fundraising marketing metrics nonprofits philanthropy Good news and insight from Matt Thornhill of the Boomer Project, my favorite Boomer expert. MORE
In this episode Greg and Tim discuss why people give to nonprofits. Learn the motivations and incentives that inspire giving by listening. The post Why People Give – Episode 8 appeared first on MarketSmart, LLC |. MORE
Charity: water is an organization ripe with emotion, starting at the top with founder Scott Harrison’s story of abandoning the fast life in New York City to work with the medical organization Mercy Ships in West Africa. Back to charity: water and The Spring. MORE
All this to say, after digging through the Charity Commission report yesterday, we found a couple of (very small) ponies of usable information. First is the general point the Charity Commission report was trying to make: trust in charities could and should be higher. MORE
Cause-Related Marketing in the Newest Social MediaIn the last quarter three charity/social networking mashups have crossed my desk, each with their own distinctive tang. MORE
Marketing maven Seth Godin just posted Which Charity? In his article, he poses a series of questions that he suggests might help a prospective donor zero in on just the right charity to receive his/her benevolence. ” Godin goes on to conclude: “There are no perfect charities, just as there are no perfect cars. MORE
The ‘norm’ charities communications drtv fundraising media usage online fundraising online video premium Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick. MORE
At a conference in Australia in August, 2010, Mr. Slim said that charity accomplishes little. Trillions of dollars have been given to charity in the last 50 years, and they don’t solve anything.”. However, what Mr. Slim fails to understand is that charity is not synonymous with handouts. Charity can help build jobs for people. Charity can save lives. MORE
Charity Case, Dan Pallotta’s new book, about what’s wrong with the sector and what to do about it, following up from his book, Uncharitable, in 2010, which I wrote about here and here and here and here. This is why Dan Pallotta founded the Charity Defense Council. MORE
This two-part series by Caroline Fiennes — Most Charities Shouldn’t Evaluate Their Work — in the Stanford Social Innovation Review left me scratching my head. At best, charities are capable of what Fiennes calls ‘monitoring’ — counting what they do … the implementation part. But almost no charities actually have the skills for ‘evaluation’ — establishing the actual impact or efficacy of their idea or intervention. MORE
When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Big name charities, like the American Cancer Society, use charity walks as one of their primary charity fundraising events. Charity 5K. Charity concert. Charity dinner. MORE
Thus, to adjust those dynamics after-the-fact for the sake of charities and their expectations will prove detrimental to everyone. Though our research found Eve’s Appeal first, numerous charities outside the US are pursuing this line of fundraising. Apple Inc. MORE
How do Charities engage in grey-sky thinking? Picture from Elsie Esq from Flickr Creative Commons. So Blue-Sky thinking is being overly optimistic. Grey sky thinking is rather less so. MORE
What she found was very interesting: In each of the five different income groups analyzed, female-headed households are more likely to give to charity than male-headed households. MORE
When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way. A way to continue my family tradition since I was raised to give to charity. A chance to be “hip” by supporting a charity (i.e., MORE
Enter, International Day of Charity. Held on September 5th in commemoration of the passing of Mother Teresa of Calcutta, International Day of Charity encourages citizens, NGOs, and stakeholders around the world to help others through volunteer and philanthropic activities. MORE
A charity fashion show requires a good amount of planning, but it can also raise a lot of money. Much of what follows is geared towards student groups that seek to plan a charity fashion show, but the information contained in this post can easily be adapted to suit other groups. MORE
From a quick check, I did find several big brand charity sites who score a FAIL on this test – so I can only hope their web teams have mobile optimization on their to-do list before April 21st. Online Fundraising Bryan Miller charity website design mobile optimization Mobilegeddon MORE
Today a new study says that older donors are now just as likely to give to charities online as younger donors. The post New Study: Older Donors Are Just as Likely to Give to Charities Online as Younger Donors appeared first on MarketSmart. MORE
To figure out what comes next, I asked America's top business giving experts to share what - if anything - would replace the hundreds of millions of dollars collected from 'checkout charity' in the post-retail world of 2022. 2016 America’s Charity Checkout Champions. MORE
Dr. James also found that “people who have had charity consistently in their estate plan for the long-term (say, 10+ years before death) leave, on average, 4 times the amount left by those who first added a charitable component within 2 years of death. MORE
Jen Ross (Director, Marketing) of Charity Village was kind enough to answer a few of these questions for me about CharityVillage’s new 2017 salary survey. MORE
The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take. MORE
Day was when if your charity had access to hundreds of thousands of members, you could arrange a pretty sweet affinity credit card program with one of the big credit card providers. Those credit card affinity programs didn’t work for every charity. I don’t remember ever seeing one for any of the big health charities, for instance, although I’ve seen them for many of the big environmental groups. If yours was a smaller charity, you were probably out of luck. MORE
There are also some people who will use a charity abseil as a rather bold way of overcoming a fear of heights and many people will donate to help them do so. You may, however, still be able to successfully pull off a charity abseil on the side of a cliff. MORE
Secondarily, but definitely not with the same weight as the testimonials, strong ratings from the charity raters (or some other straightforward reassurance/evidence about financial accountability and transparency). accountability charities communications Don't Miss these Posts fundraising media usage mobile advocacy nonprofit management nonprofits online fundraising pew internet project research MORE
But I’ve been wondering (from a marketer’s point of view): Do fundraisers donate more money and/or more frequently to charity than others? . So, does anyone know if fundraisers donate more money more frequently to charity? MORE
When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way. A way to continue my family tradition since I was raised to give to charity. A chance to be “hip” by supporting a charity (i.e., MORE
This is good news for small, ambitious charities everywhere. which started out as a telethon charity. As a result, while there are larger charities than CMNH doing cause marketing, I don’t believe there’s another one that has raised more money via cause marketing only. MORE
The remaining 95% goes directly to the chosen charity.” The post You Can Now Fundraise on Facebook for Your Favorite Charity appeared first on JCSM. File under #AboutTime! MORE
Still, this is a very interesting option for charities or even sponsors that want something close to a turnkey solution for a cause walk. MORE
[link] [link] [link] From the "if its too good to be true it is" files, many charities depending on Give to the Max day in Minnesota were left to fend for themselves when Razoo''s donation web service crashed. Razoo, which. Free Resources for Nonprofits Marathon Fundraising Mobile Fundraising Online Fundraising Software for Nonprofits Viral Fundraising Walkathon software MORE
Even though your charity or nonprofit does good work and has the track record to prove it, this moment might be a good moment to look at a hard fact of fundraising: what will entice more donations, micro or macro, NOW? Does your charity’s experience match the claims of these authors? MORE
A fundraiser for a charity that aids immigrants brings her donors along to the airport to greet new refugees. To the rescue: the humble charity newsletter. If you think passing a test on a charity is some kind of pleasure, think again. Tom Ahern. MORE
Common Misconception: No one should seek to earn a profit in charity. Tags: Board Conflict Fundraising Keeping a job Leadership Social Entrepreneur charity futures dan pallotta Development Director executive director financial crisis investment capital lynne twist mazarine treyz profit-making social profit stock market for charity The Soul of Money Profitmaking is for the for-profit sector. Dan Pallotta. MORE
Some charities send me amazing ‘thank you notes’ They are personal, relevant and heartfelt. The post Why do staff at smaller charities seem to have more time to write heartfelt thank you notes? MORE
One of the most confounding charitable endeavors I was ever involved in was figuring out how to fund a startup charity that made grants to other charities. The nonprofit fundraising world is set up to favor established charities, and with good reason. MORE
You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model. MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Annual Reports Content Marketing Creative Ideas E-Newsletters Fundraising Ideas for Nonprofit Writers Nonprofit Communications Thank-You Letters What I Got When I Gave MORE
That means… in the past few months, charities around the world lost out on 80 million opportunities to get about $400 bucks. This is all about 'share of wallet' You’re not just competing against other charities. The post Can charities outflank Apple? Think about this. The newest Apple iPhone costs about $1,000. In the past, it was about $600. Some 80 million people bought the iPhone X so far. Maybe more. So guess what? MORE
Back in 2003 I was working for a company that was considering a relationship with Dr. Laura, the no-nonsense radio show host famous for kicking her listeners in the pants. MORE
Planning engaging and crowd-pleasing charity events is a must if you are going to increase donations to your cause and generate meaningful financial support to your organization. Whether the occasion is a spaghetti dinner fundraiser or a formal gala event, your charity or nonprofit can achieve better results with well-planned and well-organized events. Here are six simple tips to make your charity events run smoother: Reservations, please. MORE
Charity Related Topics iMarketSmart
OCTOBER 31, 2018
When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way. A way to continue my family tradition since I was raised to give to charity. A chance to be “hip” by supporting a charity (i.e.,
iMarketSmart
FEBRUARY 23, 2018
That means… in the past few months, charities around the world lost out on 80 million opportunities to get about $400 bucks. This is all about 'share of wallet' You’re not just competing against other charities. The post Can charities outflank Apple? Think about this. The newest Apple iPhone costs about $1,000. In the past, it was about $600. Some 80 million people bought the iPhone X so far. Maybe more. So guess what?
iMarketSmart
NOVEMBER 25, 2013
But I’ve been wondering (from a marketer’s point of view): Do fundraisers donate more money and/or more frequently to charity than others? . So, does anyone know if fundraisers donate more money more frequently to charity?
iMarketSmart
JANUARY 27, 2016
Charity – Helping people in need. The post Charity vs. Philanthropy and Charitable People vs. Philanthropists appeared first on MarketSmart | . Philanthropy – Making an investment that stimulates other investments or provides opportunity for others.
Wild Woman Fundraising
FEBRUARY 12, 2013
Charity Case, Dan Pallotta’s new book, about what’s wrong with the sector and what to do about it, following up from his book, Uncharitable, in 2010, which I wrote about here and here and here and here. This is why Dan Pallotta founded the Charity Defense Council.
J Campbell Social Marketing
JANUARY 7, 2015
You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model.
Fundraiser Ideas
MARCH 11, 2010
A charity fashion show requires a good amount of planning, but it can also raise a lot of money. Much of what follows is geared towards student groups that seek to plan a charity fashion show, but the information contained in this post can easily be adapted to suit other groups.
Kivi's Nonprofit Communications Blog
OCTOBER 29, 2010
What she found was very interesting: In each of the five different income groups analyzed, female-headed households are more likely to give to charity than male-headed households.
Fundraiser Ideas
MARCH 2, 2010
There are also some people who will use a charity abseil as a rather bold way of overcoming a fear of heights and many people will donate to help them do so. You may, however, still be able to successfully pull off a charity abseil on the side of a cliff.
Wild Woman Fundraising
APRIL 10, 2017
Jen Ross (Director, Marketing) of Charity Village was kind enough to answer a few of these questions for me about CharityVillage’s new 2017 salary survey.
Kivi's Nonprofit Communications Blog
SEPTEMBER 27, 2016
Charity: water is an organization ripe with emotion, starting at the top with founder Scott Harrison’s story of abandoning the fast life in New York City to work with the medical organization Mercy Ships in West Africa. Back to charity: water and The Spring.
Cause Related Marketing
AUGUST 6, 2009
Back in 2003 I was working for a company that was considering a relationship with Dr. Laura, the no-nonsense radio show host famous for kicking her listeners in the pants.
Kivi's Nonprofit Communications Blog
MARCH 6, 2013
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. Annual Reports Content Marketing Creative Ideas E-Newsletters Fundraising Ideas for Nonprofit Writers Nonprofit Communications Thank-You Letters What I Got When I Gave
J Campbell Social Marketing
JULY 6, 2016
The remaining 95% goes directly to the chosen charity.” The post You Can Now Fundraise on Facebook for Your Favorite Charity appeared first on JCSM. File under #AboutTime!
Cause Related Marketing
MAY 2, 2012
Still, this is a very interesting option for charities or even sponsors that want something close to a turnkey solution for a cause walk.
iMarketSmart
FEBRUARY 26, 2014
When I give money to a charity, I am buying: A chance to be moved by someone’s story in an emotional way. A way to continue my family tradition since I was raised to give to charity. A chance to be “hip” by supporting a charity (i.e.,
EveryAction
AUGUST 28, 2017
Enter, International Day of Charity. Held on September 5th in commemoration of the passing of Mother Teresa of Calcutta, International Day of Charity encourages citizens, NGOs, and stakeholders around the world to help others through volunteer and philanthropic activities.
The Agitator
OCTOBER 21, 2013
The ‘norm’ charities communications drtv fundraising media usage online fundraising online video premium Yesterday I wrote about the march of online video into the media repertoire of mainstream America. Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick.
Giving in a Digital World
APRIL 15, 2015
From a quick check, I did find several big brand charity sites who score a FAIL on this test – so I can only hope their web teams have mobile optimization on their to-do list before April 21st. Online Fundraising Bryan Miller charity website design mobile optimization Mobilegeddon
The Agitator
FEBRUARY 1, 2012
Secondarily, but definitely not with the same weight as the testimonials, strong ratings from the charity raters (or some other straightforward reassurance/evidence about financial accountability and transparency). accountability charities communications Don't Miss these Posts fundraising media usage mobile advocacy nonprofit management nonprofits online fundraising pew internet project research
Kivi's Nonprofit Communications Blog
SEPTEMBER 19, 2012
A fundraiser for a charity that aids immigrants brings her donors along to the airport to greet new refugees. To the rescue: the humble charity newsletter. If you think passing a test on a charity is some kind of pleasure, think again. Tom Ahern.
The Agitator
JULY 16, 2018
All this to say, after digging through the Charity Commission report yesterday, we found a couple of (very small) ponies of usable information. First is the general point the Charity Commission report was trying to make: trust in charities could and should be higher.
Wild Woman Fundraising
JUNE 15, 2010
Common Misconception: No one should seek to earn a profit in charity. Tags: Board Conflict Fundraising Keeping a job Leadership Social Entrepreneur charity futures dan pallotta Development Director executive director financial crisis investment capital lynne twist mazarine treyz profit-making social profit stock market for charity The Soul of Money Profitmaking is for the for-profit sector. Dan Pallotta.
Cause Related Marketing
MAY 25, 2011
This is good news for small, ambitious charities everywhere. which started out as a telethon charity. As a result, while there are larger charities than CMNH doing cause marketing, I don’t believe there’s another one that has raised more money via cause marketing only.
iMarketSmart
NOVEMBER 7, 2014
Dr. James also found that “people who have had charity consistently in their estate plan for the long-term (say, 10+ years before death) leave, on average, 4 times the amount left by those who first added a charitable component within 2 years of death.
Non Profit Marketing 360
FEBRUARY 6, 2012
Even though your charity or nonprofit does good work and has the track record to prove it, this moment might be a good moment to look at a hard fact of fundraising: what will entice more donations, micro or macro, NOW? Does your charity’s experience match the claims of these authors?
Cause Related Marketing
DECEMBER 4, 2012
Day was when if your charity had access to hundreds of thousands of members, you could arrange a pretty sweet affinity credit card program with one of the big credit card providers. Those credit card affinity programs didn’t work for every charity. I don’t remember ever seeing one for any of the big health charities, for instance, although I’ve seen them for many of the big environmental groups. If yours was a smaller charity, you were probably out of luck.
Cause Related Marketing
JUNE 8, 2011
The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take.
Fundraiser Ideas
DECEMBER 1, 2011
When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Big name charities, like the American Cancer Society, use charity walks as one of their primary charity fundraising events. Charity 5K. Charity concert. Charity dinner.
Cause Related Marketing
DECEMBER 13, 2007
Tags: National School Fitness Foundation Aaron Tonkin Charity Fraud Cameron Lewis
The Agitator
DECEMBER 19, 2013
Marketing maven Seth Godin just posted Which Charity? In his article, he poses a series of questions that he suggests might help a prospective donor zero in on just the right charity to receive his/her benevolence. ” Godin goes on to conclude: “There are no perfect charities, just as there are no perfect cars.
The Agitator
AUGUST 23, 2010
Matt reports that Boomers gave more money per capita to charities, $2,163 to only $1,624 for Silents at the same lifestage. Tags: Boomers Don't Miss these Posts charities demographic trends fundraising marketing metrics nonprofits philanthropy Good news and insight from Matt Thornhill of the Boomer Project, my favorite Boomer expert.
Cause Related Marketing
MAY 16, 2011
One of the most confounding charitable endeavors I was ever involved in was figuring out how to fund a startup charity that made grants to other charities. The nonprofit fundraising world is set up to favor established charities, and with good reason.
Wild Woman Fundraising
OCTOBER 28, 2010
At a conference in Australia in August, 2010, Mr. Slim said that charity accomplishes little. Trillions of dollars have been given to charity in the last 50 years, and they don’t solve anything.”. However, what Mr. Slim fails to understand is that charity is not synonymous with handouts. Charity can help build jobs for people. Charity can save lives.
Fundraiser Ideas
SEPTEMBER 26, 2011
Planning engaging and crowd-pleasing charity events is a must if you are going to increase donations to your cause and generate meaningful financial support to your organization. Whether the occasion is a spaghetti dinner fundraiser or a formal gala event, your charity or nonprofit can achieve better results with well-planned and well-organized events. Here are six simple tips to make your charity events run smoother: Reservations, please.
iMarketSmart
AUGUST 31, 2017
In this episode Greg and Tim discuss why people give to nonprofits. Learn the motivations and incentives that inspire giving by listening. The post Why People Give – Episode 8 appeared first on MarketSmart, LLC |.
iMarketSmart
JULY 24, 2014
Today a new study says that older donors are now just as likely to give to charities online as younger donors. The post New Study: Older Donors Are Just as Likely to Give to Charities Online as Younger Donors appeared first on MarketSmart.
Cause Related Marketing
MAY 27, 2008
Cause-Related Marketing in the Newest Social MediaIn the last quarter three charity/social networking mashups have crossed my desk, each with their own distinctive tang.
Blue Sky Collaborative
DECEMBER 9, 2013
[link] [link] [link] From the "if its too good to be true it is" files, many charities depending on Give to the Max day in Minnesota were left to fend for themselves when Razoo''s donation web service crashed. Razoo, which. Free Resources for Nonprofits Marathon Fundraising Mobile Fundraising Online Fundraising Software for Nonprofits Viral Fundraising Walkathon software
Non Profit Marketing 360
SEPTEMBER 14, 2011
Thus, to adjust those dynamics after-the-fact for the sake of charities and their expectations will prove detrimental to everyone. Though our research found Eve’s Appeal first, numerous charities outside the US are pursuing this line of fundraising. Apple Inc.
Selfish Giving
APRIL 10, 2017
To figure out what comes next, I asked America's top business giving experts to share what - if anything - would replace the hundreds of millions of dollars collected from 'checkout charity' in the post-retail world of 2022. 2016 America’s Charity Checkout Champions.
Wild Woman Fundraising
JULY 29, 2011
How do Charities engage in grey-sky thinking? Picture from Elsie Esq from Flickr Creative Commons. So Blue-Sky thinking is being overly optimistic. Grey sky thinking is rather less so.
The Agitator
JUNE 9, 2013
This two-part series by Caroline Fiennes — Most Charities Shouldn’t Evaluate Their Work — in the Stanford Social Innovation Review left me scratching my head. At best, charities are capable of what Fiennes calls ‘monitoring’ — counting what they do … the implementation part. But almost no charities actually have the skills for ‘evaluation’ — establishing the actual impact or efficacy of their idea or intervention.
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