#PHILANTHROPY: Google Can Give Time, Resources, & AdWords To Nonprofits

Non Profit Marketing 360

Google.org is perhaps not as well known, but its philanthropic outreach is huge, and it offers that money and support numerous ways – some of which your organization can surely take advantage of! Google is the great behemoth of web searching and video hosting.

How to Thank Facebook Donors (Even If You Don’t Have Their Contact Info)

J Campbell Social Marketing

According to the Fundraising Effectiveness Project, which releases a new report quarterly, charitable giving is dropping , new donor retention is abysmal , and the overall number of donors is down. . On your Facebook Page, thank an individual that raised money for you!

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Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration


Star Wars creator George Lucas is famous for his charitable giving (the George Lucas Educational Foundation is actually a force behind Edutopia ), but what's less known are the philanthropic efforts of the cast & crew of The Force Awakens to help nonprofits like UNICEF. They tackle issues ranging from homelessness and poverty to ebola and LGBT rights. The Art League was founded in 1954 as a charitable and educational nonprofit.

What is Facebook Doing for #GivingTuesday 2018?

J Campbell Social Marketing

That’s almost half a million people giving money, to more than 46,000 organizations. Facebook also rolled out updated reporting , where nonprofits can now select a range of dates and have daily transaction reports emailed in one spreadsheet instead of downloading multiple CSVs.

The Nonprofit Fundraising Strategic Plan Guide


First, it helps to understand where charitable contributions are coming from these days. Consider organizing your supporters into these camps, ranging from your closest network all the way to the rest of the world.

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A Glossary of Key Fundraising Terms, Jargon, and Vocabulary You Need to Know


As professionals in this field, we certainly have a wide-ranging glossary of phrases at our disposal. Donor Also known as supporter or prospect; a person who has given money in one form or another to further your organization’s mission or cause.

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#SM4NP: Kone 2012 Video Goes Viral, But Maybe For Wrong Reasons

Non Profit Marketing 360

Yet today also is the day possibly the 75 millionth person watches the viral video phenomenon ‘Kony 2012′ The video tells the moving story of Joseph Kony of Uganda who was certainly known (7-8 years ago) for kidnapping boys and forcing them to serve in his Lord’s Resistance Army (LRA), and the viral video campaign by Invisible Children to raise money and awareness to have him brought to justice. The range does not much narrow once one moves beyond the YouTube comments ?

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Inclusive Conversations: Are Your Communications Making FRIENDS or FOES with People of Color?

Kivi's Nonprofit Communications Blog

Many fundraisers do not attempt to raise money from communities of color – even if they may spend much of their time serving such communities through their programs.”. Imagine a world with donors from a broad range of communities financially supporting your organization.

The 2018 Best Nonprofit Conferences Calendar


These conferences range in size, location, and topic. The program provides focused attention on key compliance issues for both private foundations and charitable organizations, plus practical walk-throughs of an IRS audit and an Attorney General Investigation. It's finally here!

Crafting the Perfect Donation Form: 6 Key Features

Ann Green

Not only does this remind your donors where their money is going, but it can help boost your donor engagement levels as well. Social proof: One big motivating factor in any charitable giving is social proof. By John Killoran.

How I Give

A Small Change

I find it funny that we ask people for money all day but hardly talk about where we give it ourselves. Today I’m going to talk a little bit about where I give my money and why. The majority of our charitable giving goes to our church. Every year I hear about hundreds of nonprofits, and I envy people who have more money to give away because they can choose to support more organizations.

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Stuck On the Bottom Line

The Agitator

But since 1970 American philanthropic giving has stayed stuck; the percentage of GDP bumping up and down in a range from 1.6 -2.3%. Most nonprofit organizations would raise significantly more money if they simply managed the basics more effectively and consistently. “.

Nonprofit Donor Management: 4 Awesome Best Practices

Fundraising Coach

When your organization has strong relationships with these supporters, it increases the chances that they’ll choose to maintain their charitable giving. . These charts work especially well when your nonprofit is raising money for the quiet phase of your campaign. .

48% of US nonprofits say December fundraising was lower than last year

Fundraising Coach

It started with a lot of nonprofit professionals and boards scared that the new charitable deduction would hurt giving. At least two nonprofits said they had half as many donors but still raised the same amount of money.

Mobile Study: Donors Impulsive, Social and Tech-Savvy

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Knight Foundation and the mGive Foundation, shows 9% of people have texted a charitable donation from their phone. The mobile donors use a range of methods to give money, and when asked their favorite way, they prefer text messaging (favored by 25%) and online forms (24%) only slightly to mail (22%) and in-person donations (19%).

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REVEALED: Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners?

Selfish Giving

The range for MRC varied widely from $5,000 to $250,000 (not very helpful, right?). They have the money, prefer the accountability and recognize the need! When setting these minimums, don’t limit yourself to just money.

A $400 Billion Industry Powered by Anecdote

The Agitator

After all, most sectors — ranging from apple growers to doctors and hospitals, and even zoos — have them. What an enormous waste of time and money. The resources range from the winners of various industry competitions, webinars, blogs and reports issued by various agencies.

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

Social Good' is well-written, stuffed with a broad range of interesting examples and case studies from across the globe… a few from JWT clients… which is why I think of it as a lengthy white paper rather than something weightier. exactly where the money is going and what impact it’s having.

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A New Take on Higher Education Fundraising

Kivi's Nonprofit Communications Blog

A rollercoaster economy, budgets cut to pieces, insane competition for every charitable cent – is this scenario familiar? Most of us stop providing our institutions with money once we have graduated. We need to put our money where our mouths are. James Vineburgh.

How the Benefit Concert is Shaping Philanthropy

Nonprofit Marketing Blog

Music has been one of the most powerful ways causes, celebrities, and communities can connect to raise money for serious issues. For over forty years, the benefit concert has served as one of the most popular, easily recognizable forms of aid for charitable organizations.

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

Other high consumer traffic venues will fill the gap as evidenced in the rise of cause marketing among casual dining, gyms, yoga, golf courses and even gun ranges utilizing the "customer ask" model. There had to be a few cringes in the room after she said it.

Fundraising on Film: What Hollywood Thinks of Fundraising?

Kivi's Nonprofit Communications Blog

When I first moved from the program side to the planned giving office of the charity at which I had my first professional experience in nonprofit fundraising, one of my co-workers made a not-funny joke over drinks about me being a “money whore.” They give you money.&#.

Do You Like What You Do Each Day?

Marketing for Nonprofits

The book, which covers a ride range of Gallup research, delineates the most essential ingredients to "creating a life that's worthwhile, not just for ourselves but for those around us." This photo is by wageslave. Do you like what you do each day?

AliveandGiving.com and a timely reminder about the importance of online reputation management

Giving in a Digital World

The idea is not only to help you find a charity that you want to support, but also to reassure you that your money is accounted for.”.

Dig Into Your Donor Database

Nonprofit Marketing Blog

The Giving USA 2015 Annual Report on Philanthropy, released in July, announced that charitable giving, while growing steadily over the past five years, has reached its highest level since the Great Recession—an increase of 7.1%

Fundraising Events: The 10-Step Guide to Planning Your Own

Fundraising Coach

From there, it should be clear the range and scope of events you should host. What they do: The event committee’s primary responsibility is to raise money by selling tickets and securing sponsorships before the event. The whole point of the event is to raise money, not spend it all on a fabulous location. So while a donor may have millions of dollars in the bank, it won’t make any difference to your nonprofit if they have no history of charitable giving.

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Mobile study: Donors impulsive, social and tech-savvy

Nonprofit Marketing Blog

Knight Foundation and the mGive Foundation, shows 9% of people have texted a charitable donation from their phone. The mobile donors use a range of methods to give money, and when asked their favorite way, they prefer text messaging (favored by 25%) and online forms (24%) only slightly to mail (22%) and in-person donations (19%).

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New research: How to reach your donors’ heads along with their hearts

Nonprofit Marketing Blog

Today, Hope Consulting and GuideStar release the second part of the Money for Good research, and it’s packed with fascinating findings.* The goal of this study was to determine if and how it’s possible to direct more charitable dollars to high-performing nonprofits. Donors specifically state: —They want a broad range of information on nonprofits’ impact, financials, and legitimacy. GuideStar and Hope Consulting - Money For Good II

Take This To Your CEO & Board, Today!

The Agitator

Others go to the complex and little understood issues of the cost of fundraising, the veracity of fundraising messages, and the amount of money that actually ends up fulfilling organizations’ charitable purposes. ITEM: “ Little of charity’s money going to help animals”. ITEM: “Charities Deceive Donors Unaware Money Goes to a Telemarketer” . Here’s your disturbing wake-up call for Monday, September 17 th — and for the rest of this year no doubt.

Science of Giving 3: Do people give more if it’s painful?

Nonprofit Marketing Blog

All month, I’m blogging the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. The bottom line of this study is that people sometimes are most motivated to choose charitable giving involving significant pain and effort. But that’s not true - people do give time and money to others. This would suggest the most efficient ways of raising money are the best. And big events are a pricey way to raise money.

Science of Giving 5: How Much Do Social Norms Inspire Giving?

Nonprofit Marketing Blog

Over the past few weeks, I’ve been blogging the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. I think people are notoriously poor predictors of their own behavior - especially when it comes to charitable giving - so I couldn’t wait to delve into this series of studies based on real-world events.

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Science of Giving: Six Fundamental Truths from Two Top Minds

Nonprofit Marketing Blog

I am continuing my ongoing blog of the fascinating book, The Science of Giving , which covers a range of seminal studies about giving psychology. However, I think I would agree there are some broad insights to be gleaned from the experimental work on charitable giving. When we help people give, we’re not just assisting charities and the causes that receive the money, we’re also helping the donors.

The Taxman Cometh, Part 2: Maybe the 2017 Tax Bill Won’t Kill Us All

The Agitator

As water seeks cracks, so money seeks loopholes. But, for the donors using these funds as intended, it is a way to get more bang for your charitable buck. The change in itemization will largely impact donors in the $50,000 to $400,000 annual income range; as you can see at right, from the Tax Foundation, they are the people currently itemizing who likely won’t do so anymore. While this may cool their charitable ardor, they may have more take-home pay with which to give.

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