The babushka, the alarm clock and the art of fundraising

Nonprofit Marketing Blog

Once upon a time, when I was living in Ukraine, I met the staff of a community foundation named Dobrata that was trying to encourage businesspeople to give money to charitable causes. It was depressing—everyone in Ukraine knows the collapse of the Soviet Union hit pensioners hardest—but not personally motivating. It positioned charitable giving as a way to fulfill a desire to break out of the grind and feel good.

Fundraising Overseas: Lost in Translation?

Fundraising Breakthroughs

I’ll be returning to Ukraine in late August to deliver a two-day training on fundraising for local alumni of U.S. Certainly, a well-thought-out program design based on compelling community need speaks to anyone, as does having well-written materials and a solid, justifiable budget.