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Charity vs. Philanthropy and Charitable People vs. Philanthropists

iMarketSmart

Charitable people – Help others in need. For instance, giving money to a soup kitchen before Thanksgiving so they can buy turkeys for their annual meal would make one a charitable person. Charity – Helping people in need.

Charitable giving grows again!

Fundraising Coach

According to GivingUSA's press release: Overall charitable giving in the USA last year was $358.38 For me, the biggest take away from this report is what hasn't changed : individuals still gave the vast majority of all charitable donations! The post Charitable giving grows again!

New Data: 2013 Charitable Giving Report [Infographic]

iMarketSmart

The post New Data: 2013 Charitable Giving Report [Infographic] appeared first on MarketSmart. Great news! Giving was up, up and away in 2013. Here’s Blackbaud’s infographic that simplifies their findings.

Charitable Giving Recovering Faster Than Anticipated – Giving USA

Fundraising Coach

This means charitable giving showed a 3.5% This is the 3rd consecutive year since the depths of the Great Recession that has seen charitable giving grow. This is a big deal because between 2007 and 2009, charitable giving in the USA dropped 15% !

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Slut-shaming And Charitable Regulation

The Agitator

My only question this morning: “Is all this really happening?” First, my inbox and social media was bombarded with news that somewhere between 3:20 a.m. and 5:00 a.m. Friday a 70 year-old man with 5 children went ape s**t on Twitter, slut-shaming Miss Universe of 1996.

Is your cause so weak it depends on a charitable deduction?

Fundraising Coach

Today, Joe Meehan pointed me toward’s the article in the Chronicle of Philanthropy about President Obama’s new bill limiting charitable deductions. Most people are charitable at some level. Giving has been happening for millenia , long before charitable tax deductions.

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Quick quiz: What’s the average charitable gift online?

Nonprofit Marketing Blog

Nearly $92, says Network for Good partner Convio in a new infographic summarizing their findings on online outreach.

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy

Stop complaining because your success is up to you

iMarketSmart

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.

Can You Tell Your Supporters That a CGA (Charitable Gift Annuity) Can Deliver “GUARANTEED” Income or Not?

iMarketSmart

John Jensen (Sharpe Group) stood up and gave everyone a thorough dissertation on the dangers of using the words “guaranteed” and “investment” in your charitable gift annuity marketing.

Finally, you can learn what words work to raise money!

iMarketSmart

For instance, some of the worst words for planned gift marketing are: Bequest; Charitable Gift Annuity; and Remainder Interest Deed. Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ).

Why fundraiser job titles suck and cost you a lot of money!

iMarketSmart

My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving.

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How many LinkedIn contacts do you have?

iMarketSmart

Fundraising Lead Generation strategy charitable giving communication and engagement LinkedIn contacts LinkedIN marketing tips LinkedIN profiles Nonprofit nonprofit social media marketing Outreach on LinkedIn

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Fundraising Major Giving Planned Giving strategy best practices for planned giving charitable giving tips donor retention donor study fundraising tips legacy gift marketing major gift fundraising strategy“Content is money!” ” That’s what Abila says.

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

Fundraising Major Giving Planned Giving strategy Charitable Giving Cultivation charity blog development stewardship plan donor cultivation plan donor cultivation strategy donor stewardship best practices donor stewardship ideas fundraising ideas nonprofit marketing strategies

Most planned gift prospects don’t ever want to meet you

iMarketSmart

Planned Giving charitable giving cultivation for planned giving donor cultivation donor engagement Fundraising planned gift marketingThat’s right. Most planned gift prospects actually don’t ever want to meet you.

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

in 2012 with an estimated 6% (150,000) leaving charitable bequests. But, interestingly, out of those 150,000 charitable estates, only 2,225 (1.5%) were taxable as a result of being worth more than $5 million. of the charitable estates in the U.S.

Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

Last week Blackbaud released it’s annual Charitable Giving Report , and the findings may surprise you. Fundraising Infographics Nonprofits Online Fundraising 2013 Charitable Giving Report Blackbaud giving online fundraising philanthropy

Is your job really to raise money?

iMarketSmart

Fundraising strategy charitable giving charity Fundraiser job description Fundraising duties fundraising tips for nonprofits How to raise more money Lead Generation legacy gift marketing major gift fundraising Og Mandino Philanthropy philanthropy blog philosophy solve problems

Ever wonder what donor advisors tell their clients when it comes to giving their money away?

iMarketSmart

Fundraising Major Giving Planned Giving charitable gift annuity Charitable Giving Cultivation donor advised funds legacy gift marketing major gift cultivation philanthropy blog planned giving blogs

7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Fundraising Major Giving Planned Giving best practices for planned giving charitable giving consideration process cultivation for major gifts major donor fundraising major gift cultivation meaningful donor experiences planned gift marketing sustained giving

Plan 84

35 amazing ways to engage and involve your donors and supporters

iMarketSmart

Fundraising Major Giving Planned Giving strategy charitable giving blog charity blog donor retention ideas donor retention tips fundraising tips higher ed fundraising tips Ideas for engaging donors Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips Philanthropy Planned Giving Marketing ways to engage and involve your donorsIf you’re stuck wondering how to involve your supporters with your mission, look no further.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. .

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Can You Tell Your Supporters That a CGA Can Deliver "GUARANTEED" Income or Not?

iMarketSmart

I attended a local monthly planned giving event a while back and learned a lot about how not to market charitable gift annuities.

UK online giving up 85% over 3 years – but still only 3.7% of charitable donations?

Giving in a Digital World

The one piece of data I was particularly interested to see was the proportion of charitable donations now reported as coming online, as this is a common question amongst organisations reviewing their fundraising activity and robust benchmark data is typically difficult to find. Over the last few months a combination of client workload, a shoulder op, and a house renovation project have unfortunately left me no time at all for blogging.

Focus!

iMarketSmart

Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. A chart from Third Sector’s Report.

Why Journalism and Fundraising Make Good Bedfellows

iMarketSmart

Fundraising strategy appeal letters charitable giving consideration process copy writing tips fundraising tips planned giving copy writingI was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur.

6 of the biggest reasons why you don’t get major gifts from people with capacity

iMarketSmart

Fundraising Major Giving charitable giving cultivation for major gifts major donor fundraising major donors major gift cultivation major gift fundraising major gift fundraising blog major gift fundraising strategy major gift fundraising strategy major gift fundraising best practices major gift marketing major givingHere are six of the biggest reasons why you don’t get major gifts from people with capacity: 1.

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Should your donors be given a chance to “tip” your organization?

iMarketSmart

Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead.

The best 2-step plan for legacy gift marketing

iMarketSmart

Fundraising Planned Giving charitable gift annuity fundraising tips legacy gift marketing legacy giftsGenerate leads using social norms, family reminders and non-death-related packages. Social norms = “Many of our supporters have done this too!”

Lead 54

The best way to predict the future is to invent it

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving charitable giving donor cultivation fundraising technology major gift marketing Marketing Solutions nonprofit marketing planned gift marketingI was tired of waiting.

Want the best of Smartideas for free?

iMarketSmart

I love my staff!! They are so thoughtful! They figured that some of our thousands of blog subscribers might want a super-concise book of my best blog posts. So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you.

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How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people.

Another highly requested blog post on why people give

iMarketSmart

Fundraising Philosophy/motivation best practices for planned giving charitable giving cultivation for planned giving fundraising tips Lead Generation major donor fundraising major gift marketing nonprofit marketing Strategy

3 new phrases/concepts engagement fundraisers need to know

iMarketSmart

Fundraising Charitable Giving Cultivation charity donor engagement engagement fundraising nonprofit tips PhilanthropyIf you’ve been reading this blog for a while, you know that I coined the phrase “ engagement fundraising ” in 2013. Here’s my first rant on the subject. But if you haven’t done a demo with us recently you probably haven’t heard these new phrases/concepts. That’s why I’m sharing them with you today.

Are you chasing wealthy people or philanthropists?

iMarketSmart

Fundraising strategy Charitable People vs. Philanthropists donor cultivation philanthropic mindsets Philanthropy philanthropy blogWealthy people are not necessarily philanthropists. But philanthropists are usually wealthy.

How to market the Charitable IRA Rollover?

iMarketSmart

In case you forgot, the American Taxpayer Relief Act of 2012 reinstated the Charitable IRA Rollover through December 31, 2013. ” Direct Mail Email Marketing Fundraising Planned Giving charitable IRA rollover IRA rollover market

Are you measuring the right performance metrics?

iMarketSmart

Data Sheets Digital Marketing Fundraising Major Giving Planned Giving strategy big data charitable giving fundraising data fundraising metrics marketing metrics nonprofit blogs Philanthropy Predictive Analytics

My Gift To You This Holiday Season

iMarketSmart

A lot of people have asked me, “Can you really achieve planned gift marketing success online ?” ” They didn’t believe me when I first came on the scene and some still don’t believe me now. “Older donors don’t go online,” they’d say.

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!