Charity vs. Philanthropy and Charitable People vs. Philanthropists


Charitable people – Help others in need. For instance, giving money to a soup kitchen before Thanksgiving so they can buy turkeys for their annual meal would make one a charitable person. Charity – Helping people in need.

4 forces primarily responsible for making people charitable


Brooks , there are 4 forces in American life that are primarily responsible for making people charitable: Religion. Skepticism about the government’s involvement in people’s economic lives – Brooks wrote that politicians and a significant number of people take credit for being charitable without spending their own money because they, instead, support policies of income distribution through taxation and this affects their private giving.

Charitable giving grows again!

Fundraising Coach

According to GivingUSA's press release: Overall charitable giving in the USA last year was $358.38 For me, the biggest take away from this report is what hasn't changed : individuals still gave the vast majority of all charitable donations! The post Charitable giving grows again!

New Data: 2013 Charitable Giving Report [Infographic]


The post New Data: 2013 Charitable Giving Report [Infographic] appeared first on MarketSmart. Great news! Giving was up, up and away in 2013. Here’s Blackbaud’s infographic that simplifies their findings.

Charitable Giving Recovering Faster Than Anticipated – Giving USA

Fundraising Coach

This means charitable giving showed a 3.5% This is the 3rd consecutive year since the depths of the Great Recession that has seen charitable giving grow. This is a big deal because between 2007 and 2009, charitable giving in the USA dropped 15% !

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Don't Use Exploitive Images in Charitable Appeals, Real World Results Suggest

Cause Related Marketing

The working theory,” I wrote in a June 2009 post , “was that people ‘catch’ one another’s emotions…something that’s been shown again and again in many other studies… but which had never been applied to charitable appeals.”

Stop complaining because your success is up to you


All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.

Charitable giving on the rebound, says Giving USA

Nonprofit Marketing Blog

charitable giving increased for the fourth consecutive year in 2013. The latest Giving USA report was released today, showing that total U.S. Overall giving grew 4.4% last year to an estimated $335.17 billion, with donations from individuals driving much of the growth that sees giving inching closer to pre-recession levels. Some highlights: Giving by individuals increased by 4.2%, while corporate giving declined by 1.9%. Individual giving made up 72% of total contributions in 2013.

3 reasons why you need to stop worrying about the darn tax law!!!


Remember, almost 50 percent of all charitable donations come from the top one percent and 80 percent of all charitable donations come from the top 20 percent. Plus, charitable giving has mirrored the GDP for over 40 years. Fundraising Major Giving best practices for fundraising donor cultivation major gift fundraising national council of nonprofits nonprofits tax reform philanthropy blog Strategy tax reform bill 2017 tax reform charitable deduction

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Quick quiz: What’s the average charitable gift online?

Nonprofit Marketing Blog

Nearly $92, says Network for Good partner Convio in a new infographic summarizing their findings on online outreach.

Is your cause so weak it depends on a charitable deduction?

Fundraising Coach

Today, Joe Meehan pointed me toward’s the article in the Chronicle of Philanthropy about President Obama’s new bill limiting charitable deductions. Most people are charitable at some level. Giving has been happening for millenia , long before charitable tax deductions.

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Can You Tell Your Supporters That a CGA (Charitable Gift Annuity) Can Deliver “GUARANTEED” Income or Not?


John Jensen (Sharpe Group) stood up and gave everyone a thorough dissertation on the dangers of using the words “guaranteed” and “investment” in your charitable gift annuity marketing.

Most fundraisers use email the wrong way


One would think people employed in the ‘charitable sector’ would understand the law of reciprocity. Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Rather it should be used mostly to build engagement. It should be used to tell stories, involve supporters, report back how gifts were used and make them feel good … not so much for asking.

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FINALLY REVEALED: Dr. Russell James’ secrets to conducting donor surveys


Russell James’ Charitable Gift Planning eCourse. He’s back! And this time he’ll be talking about one of my favorite subjects — donor surveys. Sure, I’ve got some experience in this area.

Why fundraiser job titles suck and cost you a lot of money!


My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving.

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Three Ways to Be Charitable

Cause Related Marketing

On what you want from your charitable activities,” I reply. If a man has charity, giving to the poor is one of the most obvious ways to act charitably… just as rhyme is the most obvious thing about poetry… making it easy to confuse the two.

Most planned gift prospects don’t ever want to meet you


Planned Giving charitable giving cultivation for planned giving donor cultivation donor engagement Fundraising planned gift marketingThat’s right. Most planned gift prospects actually don’t ever want to meet you.

What planned and major gifts officers can learn from Shark Tank


I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

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How many LinkedIn contacts do you have?


Fundraising Lead Generation strategy charitable giving communication and engagement LinkedIn contacts LinkedIN marketing tips LinkedIN profiles Nonprofit nonprofit social media marketing Outreach on LinkedIn

Finally, you can learn what words work to raise money!


For instance, some of the worst words for planned gift marketing are: Bequest; Charitable Gift Annuity; and Remainder Interest Deed. Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ).

6 big recommendations from Abila’s donor loyalty study about content.


Fundraising Major Giving Planned Giving strategy best practices for planned giving charitable giving tips donor retention donor study fundraising tips legacy gift marketing major gift fundraising strategy“Content is money!” ” That’s what Abila says.

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”


Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind.

2017: “The year charitable giving bounced back.”

The Agitator

The other day The Blackbaud Insitute for Philanthropic Impact released its 2017 Charitable Giving Report and the news is good. The Charitable Giving Report covers $30 billion in giving to all types and sizes of organizations.

Is your job really to raise money?


Fundraising strategy charitable giving charity Fundraiser job description Fundraising duties fundraising tips for nonprofits How to raise more money Lead Generation legacy gift marketing major gift fundraising Og Mandino Philanthropy philanthropy blog philosophy solve problems

7 major principles for major gift fundraising (including planned gifts)


Fundraising Major Giving Planned Giving best practices for planned giving charitable giving consideration process cultivation for major gifts major donor fundraising major gift cultivation meaningful donor experiences planned gift marketing sustained giving

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6 of the biggest reasons why you don’t get major gifts from people with capacity


Fundraising Major Giving charitable giving cultivation for major gifts major donor fundraising major donors major gift cultivation major gift fundraising major gift fundraising blog major gift fundraising strategy major gift fundraising strategy major gift fundraising best practices major gift marketing major givingHere are six of the biggest reasons why you don’t get major gifts from people with capacity: 1.

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A Brilliant Stewardship Plan for Legacy Society Donors From Down Under


Fundraising Major Giving Planned Giving strategy Charitable Giving Cultivation charity blog development stewardship plan donor cultivation plan donor cultivation strategy donor stewardship best practices donor stewardship ideas fundraising ideas nonprofit marketing strategies

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Should your donors be given a chance to “tip” your organization?


Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead.

UK online giving up 85% over 3 years – but still only 3.7% of charitable donations?

Giving in a Digital World

The one piece of data I was particularly interested to see was the proportion of charitable donations now reported as coming online, as this is a common question amongst organisations reviewing their fundraising activity and robust benchmark data is typically difficult to find. Over the last few months a combination of client workload, a shoulder op, and a house renovation project have unfortunately left me no time at all for blogging.

How NOT to write a letter to your supporter community


Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people.

35 amazing ways to engage and involve your donors and supporters


Fundraising Major Giving Planned Giving strategy charitable giving blog charity blog donor retention ideas donor retention tips fundraising tips higher ed fundraising tips Ideas for engaging donors Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips Philanthropy Planned Giving Marketing ways to engage and involve your donorsIf you’re stuck wondering how to involve your supporters with your mission, look no further.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain


Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. .

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Some people find me abrasive. Here’s why.


The fact that revenues from charitable gifts have been stuck at just 2% of GDP (gross domestic product) for over four decades is a crime. Imagine how much good could be done if we helped the revenues from charitable gifts grow to just 2.5% Recently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short. Both of my parents died in their 60’s.

Claire’s 9 ways to get the major donor visit


Major Giving charitable giving blog Claire Axelrad Clairification donor meeting questions donor meetings nonprofit blog Philanthropy requesting a meeting with a potential donor Strategies to Get the Major Donor Visit ways to get the major donor visitGetting a donor to see you might actually be the hardest part of your job. . In fact, some fundraisers feel that, once they get the meeting set, they are 80% of the way there! Thanks to Claire Axelrad, here’s some help.

Ever wonder what donor advisors tell their clients when it comes to giving their money away?


Fundraising Major Giving Planned Giving charitable gift annuity Charitable Giving Cultivation donor advised funds legacy gift marketing major gift cultivation philanthropy blog planned giving blogs



Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. A chart from Third Sector’s Report.

Another highly requested blog post on why people give


Fundraising Philosophy/motivation best practices for planned giving charitable giving cultivation for planned giving fundraising tips Lead Generation major donor fundraising major gift marketing nonprofit marketing Strategy

Why Journalism and Fundraising Make Good Bedfellows


Fundraising strategy appeal letters charitable giving consideration process copy writing tips fundraising tips planned giving copy writingI was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur.

Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

Last week Blackbaud released it’s annual Charitable Giving Report , and the findings may surprise you. Fundraising Infographics Nonprofits Online Fundraising 2013 Charitable Giving Report Blackbaud giving online fundraising philanthropy

Does Ask, Ask, and Ask Again Really Work?


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