Charitable people – Help others in need. For instance, giving money to a soup kitchen before Thanksgiving so they can buy turkeys for their annual meal would make one a charitable person. Charity – Helping people in need. MORE
My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. MORE
Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. MORE
The fact that revenues from charitable gifts have been stuck at just 2% of GDP (gross domestic product) for over four decades is a crime. Imagine how much good could be done if we helped the revenues from charitable gifts grow to just 2.5% Recently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short. Both of my parents died in their 60’s. MORE
Planned Giving charitable giving cultivation for planned giving donor cultivation donor engagement Fundraising planned gift marketingThat’s right. Most planned gift prospects actually don’t ever want to meet you. MORE
Fundraising Lead Generation Major Giving Planned Giving charitable giving donor cultivation fundraising technology major gift marketing Marketing Solutions nonprofit marketing planned gift marketingI was tired of waiting. MORE
Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. A chart from Third Sector’s Report. MORE
Fundraising Charitable Giving Cultivation charity donor engagement engagement fundraising nonprofit tips PhilanthropyIf you’ve been reading this blog for a while, you know that I coined the phrase “ engagement fundraising ” in 2013. Here’s my first rant on the subject. But if you haven’t done a demo with us recently you probably haven’t heard these new phrases/concepts. That’s why I’m sharing them with you today. MORE
Nearly $92, says Network for Good partner Convio in a new infographic summarizing their findings on online outreach. MORE
Fundraising Major Giving Planned Giving strategy charitable giving blog charity blog donor retention ideas donor retention tips fundraising tips higher ed fundraising tips Ideas for engaging donors Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips Philanthropy Planned Giving Marketing ways to engage and involve your donorsIf you’re stuck wondering how to involve your supporters with your mission, look no further. MORE
Fundraising strategy best practices for fundraising charitable giving cultivation for major gifts cultivation for planned giving fundraising sales manager legacy gift fundraisers major gift fundraisers nonprofit sales manager Sales Strategy veritus groupThe private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much. Sales managers are responsible for: Meeting sales/revenue and profitability targets. Planning and budgeting. Hiring and firing. MORE
Today, Joe Meehan pointed me toward’s the article in the Chronicle of Philanthropy about President Obama’s new bill limiting charitable deductions. Most people are charitable at some level. Giving has been happening for millenia , long before charitable tax deductions. MORE
Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy MORE
On what you want from your charitable activities,” I reply. If a man has charity, giving to the poor is one of the most obvious ways to act charitably… just as rhyme is the most obvious thing about poetry… making it easy to confuse the two. MORE
Fundraising Major Giving Planned Giving strategy Charitable Giving Cultivation charity blog development stewardship plan donor cultivation plan donor cultivation strategy donor stewardship best practices donor stewardship ideas fundraising ideas nonprofit marketing strategies MORE
Fundraising Lead Generation strategy charitable giving communication and engagement LinkedIn contacts LinkedIN marketing tips LinkedIN profiles Nonprofit nonprofit social media marketing Outreach on LinkedIn MORE
Fundraising Major Giving Planned Giving best practices for planned giving charitable giving consideration process cultivation for major gifts major donor fundraising major gift cultivation meaningful donor experiences planned gift marketing sustained giving MORE
Fundraising strategy appeal letters charitable giving consideration process copy writing tips fundraising tips planned giving copy writingI was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur. MORE
The post New Data: 2013 Charitable Giving Report [Infographic] appeared first on MarketSmart. Great news! Giving was up, up and away in 2013. Here’s Blackbaud’s infographic that simplifies their findings. MORE
One would think people employed in the ‘charitable sector’ would understand the law of reciprocity. Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Rather it should be used mostly to build engagement. It should be used to tell stories, involve supporters, report back how gifts were used and make them feel good … not so much for asking. MORE
Data Sheets Digital Marketing Fundraising Major Giving Planned Giving strategy big data charitable giving fundraising data fundraising metrics marketing metrics nonprofit blogs Philanthropy Predictive Analytics MORE
Major Giving charitable giving blog Claire Axelrad Clairification donor meeting questions donor meetings nonprofit blog Philanthropy requesting a meeting with a potential donor Strategies to Get the Major Donor Visit ways to get the major donor visitGetting a donor to see you might actually be the hardest part of your job. . In fact, some fundraisers feel that, once they get the meeting set, they are 80% of the way there! Thanks to Claire Axelrad, here’s some help. MORE
Fundraising Major Giving charitable giving cultivation for major gifts major donor fundraising major donors major gift cultivation major gift fundraising major gift fundraising blog major gift fundraising strategy major gift fundraising strategy major gift fundraising best practices major gift marketing major givingHere are six of the biggest reasons why you don’t get major gifts from people with capacity: 1. MORE
The one piece of data I was particularly interested to see was the proportion of charitable donations now reported as coming online, as this is a common question amongst organisations reviewing their fundraising activity and robust benchmark data is typically difficult to find. Over the last few months a combination of client workload, a shoulder op, and a house renovation project have unfortunately left me no time at all for blogging. MORE
I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids! MORE
According to GivingUSA's press release: Overall charitable giving in the USA last year was $358.38 For me, the biggest take away from this report is what hasn't changed : individuals still gave the vast majority of all charitable donations! The post Charitable giving grows again! MORE
Fundraising strategy charitable giving charity Fundraiser job description Fundraising duties fundraising tips for nonprofits How to raise more money Lead Generation legacy gift marketing major gift fundraising Og Mandino Philanthropy philanthropy blog philosophy solve problems MORE
My only question this morning: “Is all this really happening?” First, my inbox and social media was bombarded with news that somewhere between 3:20 a.m. and 5:00 a.m. Friday a 70 year-old man with 5 children went ape s**t on Twitter, slut-shaming Miss Universe of 1996. MORE
Fundraising Major Giving Planned Giving strategy best practices for planned giving charitable giving tips donor retention donor study fundraising tips legacy gift marketing major gift fundraising strategy“Content is money!” ” That’s what Abila says. MORE
Fundraising Major Giving Planned Giving charitable gift annuity Charitable Giving Cultivation donor advised funds legacy gift marketing major gift cultivation philanthropy blog planned giving blogs MORE
Last week Blackbaud released it’s annual Charitable Giving Report , and the findings may surprise you. Fundraising Infographics Nonprofits Online Fundraising 2013 Charitable Giving Report Blackbaud giving online fundraising philanthropy MORE
Fundraising Philosophy/motivation best practices for planned giving charitable giving cultivation for planned giving fundraising tips Lead Generation major donor fundraising major gift marketing nonprofit marketing Strategy MORE
John Jensen (Sharpe Group) stood up and gave everyone a thorough dissertation on the dangers of using the words “guaranteed” and “investment” in your charitable gift annuity marketing. MORE
Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind. MORE
The working theory,” I wrote in a June 2009 post , “was that people ‘catch’ one another’s emotions…something that’s been shown again and again in many other studies… but which had never been applied to charitable appeals.” MORE
charitable giving increased for the fourth consecutive year in 2013. The latest Giving USA report was released today, showing that total U.S. Overall giving grew 4.4% last year to an estimated $335.17 billion, with donations from individuals driving much of the growth that sees giving inching closer to pre-recession levels. Some highlights: Giving by individuals increased by 4.2%, while corporate giving declined by 1.9%. Individual giving made up 72% of total contributions in 2013. MORE
All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century. MORE
Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead. MORE
to be exact. That’s a key finding in Blackbaud’s just-released 2010 Online Giving Report. For this purpose, online giving is measured against total fundraising revenue reported to the IRS by organizations studied. The Report includes 24 months of online giving data from 1,812 nonprofit organizations from The Blackbaud Index of Online Giving, online major giving data from 2,190 nonprofits, and both online and offline data representing $5.1 MORE
For instance, some of the worst words for planned gift marketing are: Bequest; Charitable Gift Annuity; and Remainder Interest Deed. Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ). MORE
The fact that the nuns were charitable to her and that her grandmother taught her to give back influenced her to want to reciprocate by helping others. You might have known that Oprah was a philanthropist; but did you know why? MORE
Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. . MORE
This means charitable giving showed a 3.5% This is the 3rd consecutive year since the depths of the Great Recession that has seen charitable giving grow. This is a big deal because between 2007 and 2009, charitable giving in the USA dropped 15% ! MORE
Charitable Related Topics 
iMarketSmart
JANUARY 27, 2016
Charitable people – Help others in need. For instance, giving money to a soup kitchen before Thanksgiving so they can buy turkeys for their annual meal would make one a charitable person. Charity – Helping people in need.
Fundraising Coach
JUNE 16, 2015
According to GivingUSA's press release: Overall charitable giving in the USA last year was $358.38 For me, the biggest take away from this report is what hasn't changed : individuals still gave the vast majority of all charitable donations! The post Charitable giving grows again!
iMarketSmart
MARCH 21, 2014
The post New Data: 2013 Charitable Giving Report [Infographic] appeared first on MarketSmart. Great news! Giving was up, up and away in 2013. Here’s Blackbaud’s infographic that simplifies their findings.
Fundraising Coach
JUNE 18, 2013
This means charitable giving showed a 3.5% This is the 3rd consecutive year since the depths of the Great Recession that has seen charitable giving grow. This is a big deal because between 2007 and 2009, charitable giving in the USA dropped 15% !
Nonprofit Marketing Blog
JUNE 17, 2014
charitable giving increased for the fourth consecutive year in 2013. The latest Giving USA report was released today, showing that total U.S. Overall giving grew 4.4% last year to an estimated $335.17 billion, with donations from individuals driving much of the growth that sees giving inching closer to pre-recession levels. Some highlights: Giving by individuals increased by 4.2%, while corporate giving declined by 1.9%. Individual giving made up 72% of total contributions in 2013.
Cause Related Marketing
JUNE 2, 2011
The working theory,” I wrote in a June 2009 post , “was that people ‘catch’ one another’s emotions…something that’s been shown again and again in many other studies… but which had never been applied to charitable appeals.”
iMarketSmart
JUNE 27, 2016
Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy
iMarketSmart
JULY 20, 2016
All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.
Fundraising Coach
SEPTEMBER 15, 2011
Today, Joe Meehan pointed me toward’s the article in the Chronicle of Philanthropy about President Obama’s new bill limiting charitable deductions. Most people are charitable at some level. Giving has been happening for millenia , long before charitable tax deductions.
Cause Related Marketing
JULY 30, 2017
On what you want from your charitable activities,” I reply. If a man has charity, giving to the poor is one of the most obvious ways to act charitably… just as rhyme is the most obvious thing about poetry… making it easy to confuse the two.
iMarketSmart
OCTOBER 13, 2014
John Jensen (Sharpe Group) stood up and gave everyone a thorough dissertation on the dangers of using the words “guaranteed” and “investment” in your charitable gift annuity marketing.
iMarketSmart
JULY 14, 2017
Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention. Some of the reactions were not so kind.
iMarketSmart
MAY 8, 2017
One would think people employed in the ‘charitable sector’ would understand the law of reciprocity. Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Rather it should be used mostly to build engagement. It should be used to tell stories, involve supporters, report back how gifts were used and make them feel good … not so much for asking.
iMarketSmart
JULY 7, 2017
Major Giving charitable giving blog Claire Axelrad Clairification donor meeting questions donor meetings nonprofit blog Philanthropy requesting a meeting with a potential donor Strategies to Get the Major Donor Visit ways to get the major donor visitGetting a donor to see you might actually be the hardest part of your job. . In fact, some fundraisers feel that, once they get the meeting set, they are 80% of the way there! Thanks to Claire Axelrad, here’s some help.
iMarketSmart
JULY 29, 2016
My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving.
J Campbell Social Marketing
MARCH 20, 2014
Last week Blackbaud released it’s annual Charitable Giving Report , and the findings may surprise you. Fundraising Infographics Nonprofits Online Fundraising 2013 Charitable Giving Report Blackbaud giving online fundraising philanthropy
iMarketSmart
NOVEMBER 7, 2016
I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!
iMarketSmart
JULY 15, 2016
For instance, some of the worst words for planned gift marketing are: Bequest; Charitable Gift Annuity; and Remainder Interest Deed. Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ).
iMarketSmart
OCTOBER 3, 2016
Fundraising Lead Generation strategy charitable giving communication and engagement LinkedIn contacts LinkedIN marketing tips LinkedIN profiles Nonprofit nonprofit social media marketing Outreach on LinkedIn
iMarketSmart
JUNE 29, 2016
Fundraising Major Giving Planned Giving strategy best practices for planned giving charitable giving tips donor retention donor study fundraising tips legacy gift marketing major gift fundraising strategy“Content is money!” ” That’s what Abila says.
iMarketSmart
MARCH 4, 2016
Planned Giving charitable giving cultivation for planned giving donor cultivation donor engagement Fundraising planned gift marketingThat’s right. Most planned gift prospects actually don’t ever want to meet you.
iMarketSmart
MAY 24, 2017
The fact that revenues from charitable gifts have been stuck at just 2% of GDP (gross domestic product) for over four decades is a crime. Imagine how much good could be done if we helped the revenues from charitable gifts grow to just 2.5% Recently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short. Both of my parents died in their 60’s.
iMarketSmart
JUNE 17, 2016
Fundraising strategy charitable giving charity Fundraiser job description Fundraising duties fundraising tips for nonprofits How to raise more money Lead Generation legacy gift marketing major gift fundraising Og Mandino Philanthropy philanthropy blog philosophy solve problems
iMarketSmart
NOVEMBER 9, 2016
Fundraising Major Giving Planned Giving strategy Charitable Giving Cultivation charity blog development stewardship plan donor cultivation plan donor cultivation strategy donor stewardship best practices donor stewardship ideas fundraising ideas nonprofit marketing strategies
iMarketSmart
DECEMBER 4, 2015
Fundraising Major Giving Planned Giving best practices for planned giving charitable giving consideration process cultivation for major gifts major donor fundraising major gift cultivation meaningful donor experiences planned gift marketing sustained giving
iMarketSmart
JULY 18, 2016
Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead.
iMarketSmart
MAY 18, 2016
Fundraising Major Giving charitable giving cultivation for major gifts major donor fundraising major donors major gift cultivation major gift fundraising major gift fundraising blog major gift fundraising strategy major gift fundraising strategy major gift fundraising best practices major gift marketing major givingHere are six of the biggest reasons why you don’t get major gifts from people with capacity: 1.
iMarketSmart
SEPTEMBER 19, 2016
Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people.
iMarketSmart
SEPTEMBER 2, 2016
Fundraising Major Giving Planned Giving strategy charitable giving blog charity blog donor retention ideas donor retention tips fundraising tips higher ed fundraising tips Ideas for engaging donors Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips Philanthropy Planned Giving Marketing ways to engage and involve your donorsIf you’re stuck wondering how to involve your supporters with your mission, look no further.
iMarketSmart
JANUARY 18, 2016
Fundraising Major Giving Planned Giving charitable gift annuity Charitable Giving Cultivation donor advised funds legacy gift marketing major gift cultivation philanthropy blog planned giving blogs
iMarketSmart
OCTOBER 26, 2016
Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. .
Giving in a Digital World
SEPTEMBER 20, 2011
The one piece of data I was particularly interested to see was the proportion of charitable donations now reported as coming online, as this is a common question amongst organisations reviewing their fundraising activity and robust benchmark data is typically difficult to find. Over the last few months a combination of client workload, a shoulder op, and a house renovation project have unfortunately left me no time at all for blogging.
iMarketSmart
JULY 24, 2017
The fact that the nuns were charitable to her and that her grandmother taught her to give back influenced her to want to reciprocate by helping others. You might have known that Oprah was a philanthropist; but did you know why?
iMarketSmart
FEBRUARY 19, 2016
Fundraising Philosophy/motivation best practices for planned giving charitable giving cultivation for planned giving fundraising tips Lead Generation major donor fundraising major gift marketing nonprofit marketing Strategy
iMarketSmart
SEPTEMBER 28, 2015
Fundraising strategy appeal letters charitable giving consideration process copy writing tips fundraising tips planned giving copy writingI was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur.
iMarketSmart
MAY 22, 2017
Fundraising strategy best practices for fundraising charitable giving cultivation for major gifts cultivation for planned giving fundraising sales manager legacy gift fundraisers major gift fundraisers nonprofit sales manager Sales Strategy veritus groupThe private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much. Sales managers are responsible for: Meeting sales/revenue and profitability targets. Planning and budgeting. Hiring and firing.
iMarketSmart
JULY 11, 2016
Data Sheets Digital Marketing Fundraising Major Giving Planned Giving strategy big data charitable giving fundraising data fundraising metrics marketing metrics nonprofit blogs Philanthropy Predictive Analytics
iMarketSmart
AUGUST 3, 2016
Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. A chart from Third Sector’s Report.
iMarketSmart
FEBRUARY 29, 2016
Fundraising Charitable Giving Cultivation charity donor engagement engagement fundraising nonprofit tips PhilanthropyIf you’ve been reading this blog for a while, you know that I coined the phrase “ engagement fundraising ” in 2013. Here’s my first rant on the subject. But if you haven’t done a demo with us recently you probably haven’t heard these new phrases/concepts. That’s why I’m sharing them with you today.
iMarketSmart
FEBRUARY 15, 2016
Fundraising Lead Generation Major Giving Planned Giving charitable giving donor cultivation fundraising technology major gift marketing Marketing Solutions nonprofit marketing planned gift marketingI was tired of waiting.
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