Charity vs. Philanthropy and Charitable People vs. Philanthropists

iMarketSmart

Charitable people – Help others in need. For instance, giving money to a soup kitchen before Thanksgiving so they can buy turkeys for their annual meal would make one a charitable person. Charity – Helping people in need.

Charitable giving grows again!

Fundraising Coach

According to GivingUSA's press release: Overall charitable giving in the USA last year was $358.38 For me, the biggest take away from this report is what hasn't changed : individuals still gave the vast majority of all charitable donations! The post Charitable giving grows again!

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New Data: 2013 Charitable Giving Report [Infographic]

iMarketSmart

The post New Data: 2013 Charitable Giving Report [Infographic] appeared first on MarketSmart. Great news! Giving was up, up and away in 2013. Here’s Blackbaud’s infographic that simplifies their findings.

Charitable Giving Recovering Faster Than Anticipated – Giving USA

Fundraising Coach

This means charitable giving showed a 3.5% This is the 3rd consecutive year since the depths of the Great Recession that has seen charitable giving grow. This is a big deal because between 2007 and 2009, charitable giving in the USA dropped 15% !

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Don't Use Exploitive Images in Charitable Appeals, Real World Results Suggest

Cause Related Marketing

The working theory,” I wrote in a June 2009 post , “was that people ‘catch’ one another’s emotions…something that’s been shown again and again in many other studies… but which had never been applied to charitable appeals.”

Quick quiz: What’s the average charitable gift online?

Nonprofit Marketing Blog

Nearly $92, says Network for Good partner Convio in a new infographic summarizing their findings on online outreach.

5 lessons fundraisers can learn from Subway (Yes! The sandwich shop)

iMarketSmart

Fundraising strategy best practices for fundraising charitable giving Charitable Giving Cultivation Copywriting direct marketing tips fundraising blog major gift fundraising strategy marketing tips nonprofit marketing Philanthropy

Stop complaining because your success is up to you

iMarketSmart

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.

Is your cause so weak it depends on a charitable deduction?

Fundraising Coach

Today, Joe Meehan pointed me toward’s the article in the Chronicle of Philanthropy about President Obama’s new bill limiting charitable deductions. Most people are charitable at some level. Giving has been happening for millenia , long before charitable tax deductions.

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Can You Tell Your Supporters That a CGA (Charitable Gift Annuity) Can Deliver “GUARANTEED” Income or Not?

iMarketSmart

John Jensen (Sharpe Group) stood up and gave everyone a thorough dissertation on the dangers of using the words “guaranteed” and “investment” in your charitable gift annuity marketing.

Some people find me abrasive. Here’s why.

iMarketSmart

The fact that revenues from charitable gifts have been stuck at just 2% of GDP (gross domestic product) for over four decades is a crime. Imagine how much good could be done if we helped the revenues from charitable gifts grow to just 2.5% Recently I was told, “Greg, you are one strong cup of coffee.” ” I like that. Here’s why I am the way I am: 1. I believe life is very, very short. Both of my parents died in their 60’s.

What planned and major gifts officers can learn from Shark Tank

iMarketSmart

I love Shark Tank , the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it with my kids!

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Most fundraisers use email the wrong way

iMarketSmart

One would think people employed in the ‘charitable sector’ would understand the law of reciprocity. Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Rather it should be used mostly to build engagement. It should be used to tell stories, involve supporters, report back how gifts were used and make them feel good … not so much for asking.

Why fundraiser job titles suck and cost you a lot of money!

iMarketSmart

My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving.

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Finally, you can learn what words work to raise money!

iMarketSmart

For instance, some of the worst words for planned gift marketing are: Bequest; Charitable Gift Annuity; and Remainder Interest Deed. Last year I worked with Dr. Russell James to present his findings in the ground-breaking webinar titled Words that Work (get the quick-read eBook here ).

How many LinkedIn contacts do you have?

iMarketSmart

Fundraising Lead Generation strategy charitable giving communication and engagement LinkedIn contacts LinkedIN marketing tips LinkedIN profiles Nonprofit nonprofit social media marketing Outreach on LinkedIn

6 big recommendations from Abila’s donor loyalty study about content.

iMarketSmart

Fundraising Major Giving Planned Giving strategy best practices for planned giving charitable giving tips donor retention donor study fundraising tips legacy gift marketing major gift fundraising strategy“Content is money!” ” That’s what Abila says.

Most planned gift prospects don’t ever want to meet you

iMarketSmart

Planned Giving charitable giving cultivation for planned giving donor cultivation donor engagement Fundraising planned gift marketingThat’s right. Most planned gift prospects actually don’t ever want to meet you.

Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

Last week Blackbaud released it’s annual Charitable Giving Report , and the findings may surprise you. Fundraising Infographics Nonprofits Online Fundraising 2013 Charitable Giving Report Blackbaud giving online fundraising philanthropy

A Brilliant Stewardship Plan for Legacy Society Donors From Down Under

iMarketSmart

Fundraising Major Giving Planned Giving strategy Charitable Giving Cultivation charity blog development stewardship plan donor cultivation plan donor cultivation strategy donor stewardship best practices donor stewardship ideas fundraising ideas nonprofit marketing strategies

Is your job really to raise money?

iMarketSmart

Fundraising strategy charitable giving charity Fundraiser job description Fundraising duties fundraising tips for nonprofits How to raise more money Lead Generation legacy gift marketing major gift fundraising Og Mandino Philanthropy philanthropy blog philosophy solve problems

7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Fundraising Major Giving Planned Giving best practices for planned giving charitable giving consideration process cultivation for major gifts major donor fundraising major gift cultivation meaningful donor experiences planned gift marketing sustained giving

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6 of the biggest reasons why you don’t get major gifts from people with capacity

iMarketSmart

Fundraising Major Giving charitable giving cultivation for major gifts major donor fundraising major donors major gift cultivation major gift fundraising major gift fundraising blog major gift fundraising strategy major gift fundraising strategy major gift fundraising best practices major gift marketing major givingHere are six of the biggest reasons why you don’t get major gifts from people with capacity: 1.

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35 amazing ways to engage and involve your donors and supporters

iMarketSmart

Fundraising Major Giving Planned Giving strategy charitable giving blog charity blog donor retention ideas donor retention tips fundraising tips higher ed fundraising tips Ideas for engaging donors Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips Philanthropy Planned Giving Marketing ways to engage and involve your donorsIf you’re stuck wondering how to involve your supporters with your mission, look no further.

How NOT to write a letter to your supporter community

iMarketSmart

Here’s an old letter from my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my humble opinion, they failed miserably. . Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people.

Do major and legacy gift fundraisers need ‘sales managers’?

iMarketSmart

Fundraising strategy best practices for fundraising charitable giving cultivation for major gifts cultivation for planned giving fundraising sales manager legacy gift fundraisers major gift fundraisers nonprofit sales manager Sales Strategy veritus groupThe private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much. Sales managers are responsible for: Meeting sales/revenue and profitability targets. Planning and budgeting. Hiring and firing.

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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. .

Ever wonder what donor advisors tell their clients when it comes to giving their money away?

iMarketSmart

Fundraising Major Giving Planned Giving charitable gift annuity Charitable Giving Cultivation donor advised funds legacy gift marketing major gift cultivation philanthropy blog planned giving blogs

UK online giving up 85% over 3 years – but still only 3.7% of charitable donations?

Giving in a Digital World

The one piece of data I was particularly interested to see was the proportion of charitable donations now reported as coming online, as this is a common question amongst organisations reviewing their fundraising activity and robust benchmark data is typically difficult to find. Over the last few months a combination of client workload, a shoulder op, and a house renovation project have unfortunately left me no time at all for blogging.

Why Journalism and Fundraising Make Good Bedfellows

iMarketSmart

Fundraising strategy appeal letters charitable giving consideration process copy writing tips fundraising tips planned giving copy writingI was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur.

Are you measuring the right performance metrics?

iMarketSmart

Data Sheets Digital Marketing Fundraising Major Giving Planned Giving strategy big data charitable giving fundraising data fundraising metrics marketing metrics nonprofit blogs Philanthropy Predictive Analytics

Why You Should Stop Emphasizing Tax Savings When Promoting Planned Gifts

iMarketSmart

in 2012 with an estimated 6% (150,000) leaving charitable bequests. But, interestingly, out of those 150,000 charitable estates, only 2,225 (1.5%) were taxable as a result of being worth more than $5 million. of the charitable estates in the U.S.

Focus!

iMarketSmart

Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. A chart from Third Sector’s Report.

3 new phrases/concepts engagement fundraisers need to know

iMarketSmart

Fundraising Charitable Giving Cultivation charity donor engagement engagement fundraising nonprofit tips PhilanthropyIf you’ve been reading this blog for a while, you know that I coined the phrase “ engagement fundraising ” in 2013. Here’s my first rant on the subject. But if you haven’t done a demo with us recently you probably haven’t heard these new phrases/concepts. That’s why I’m sharing them with you today.

The best way to predict the future is to invent it

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving charitable giving donor cultivation fundraising technology major gift marketing Marketing Solutions nonprofit marketing planned gift marketingI was tired of waiting.

The best 2-step plan for legacy gift marketing

iMarketSmart

Fundraising Planned Giving charitable gift annuity fundraising tips legacy gift marketing legacy giftsGenerate leads using social norms, family reminders and non-death-related packages. Social norms = “Many of our supporters have done this too!”

Should your donors be given a chance to “tip” your organization?

iMarketSmart

Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead.

Can You Tell Your Supporters That a CGA Can Deliver "GUARANTEED" Income or Not?

iMarketSmart

I attended a local monthly planned giving event a while back and learned a lot about how not to market charitable gift annuities.

Want the best of Smartideas for free?

iMarketSmart

I love my staff!! They are so thoughtful! They figured that some of our thousands of blog subscribers might want a super-concise book of my best blog posts. So, they went through all of my posts from 2015 and pulled the blog posts that generated the highest response rates from all of you.

It’s about questions, not presentations

iMarketSmart

Major Giving Planned Giving strategy caseloads charitable giving blog charity cultivation for planned giving donor cultivation fundraising presentation advice fundraising presentation tips fundraising presentations language for more legacy gifts major donor communication strategy major gift marketing tips nonprofit marketing nonprofit presentations planned giving strategy tips for fundraising caseloads