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If you’re not familiar with how peer-to-peer campaigns work, let’s back up to recap the basics: Peer-to-peer campaigns turn donors into fundraisers by equipping them with personalized online fundraising pages that they can share via social media (and other channels). As more and more nonprofits find ways to incorporate P2P into their fundraising strategies, it’s become a little tougher to stand out among the crowd — a nd more important to make your communications spot on, every time. MORE
Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. Insights that will inform every fundraiser regardless of the channel and techniques you choose. Why are you better off not charging a registration fee for a P2P event? I mean it. MORE
Go live on your favorite social media channel. Peer-to-Peer (P2P) fundraising on social media is growing, specifically through Facebook Fundraising and donated birthdays. Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit! MORE
Key findings: **3 of the top 4 ways that nonprofits connect with donors and supporters are now digital – nonprofit websites, email campaigns, and social media channels. Peer-to-peer online fundraising is popular and a great way to raise money – 33% of all online donations are made through P2P campaigns. Social media is not a fad , nor is it a trend – it is a way of life. MORE
The latest Digital Giving Index looks at the patterns of online giving for 2013 and shows how donors give across channels. For the first time, we added in employee giving as a channel in the Digital Giving Index to show how this type of charitable giving stacks up. Here are our latest stats on year over year growth in total donations for each channel. The rate of growth and size of average gifts vary from channel to channel. MORE
newsletter subscribers, advocacy participants, content consumers, alumni) and the ones who give at a distance (event participants, emergency donors, P2P donors giving to their friend more than the organization)? With the ability to upload prospects and advertise to them specifically, you can increase they convert, through any channel. We’ve talked about ways to bring people in from the outside like advocacy programs and content marketing efforts. MORE
These are some of the insights offered in the Donation Trends by Channel: 2016 Donor Data Report by online fundraising platform Kimbia and nonprofit marketing agency Strength in Members. The agencies sought to answer two questions: What types of online fundraising campaigns or channels are people donating to? And what type of donor is giving to each of these types of campaigns or channels? See the full Donation Trends By Channel Report here. Peer pressure works. MORE
The first event (#cbocsocial) attracted many comms folks along with those responsible for running their organization’s social media channels. Regardless of role, I think every employee within the organization should be at the very least aware of how they can contribute and/or participate in helping to achieve organizational goals using their own channels (fully acknowledging that most won’t – but some will). MORE
Which fundraising channels have worked best for you in the past, in terms of both total donations and donor acquisition? The holiday season inspires a certain sense of altruism. Around the world, it’s a season of giving thanks -- and often a time for paying this thankfulness forward, too. No day embodies this more than #GivingTuesday, held on the first Tuesday following Thanksgiving. MORE
Use all channels, including social media, texting, phone calls, meetings, events – whatever you can manage. Fundraising Nonprofits Online Fundraising Social Media #GivingTuesday online fundraising P2P fundraising social fundraising MORE
Use all channels, including social media, texting, phone calls, meetings, events – whatever you can manage. Fundraising Nonprofits Online Fundraising Social Media #GivingTuesday giving tuesday 2020 online fundraising P2P fundraising social fundraising MORE
Key findings: **3 of the top 4 ways that nonprofits connect with donors and supporters are now digital – nonprofit websites, email campaigns, and social media channels. Peer-to-peer online fundraising is popular and a great way to raise money – 33% of all online donations are made through P2P campaigns. Social media is not a fad , nor is it a trend – it is a way of life. MORE
only) and the plethora of On-Demand movies available on speciality HD channels such as HBO, TMN, etc…my movie viewing habits have been forever altered. First there was illegal downloading and p2p sharing (Napster, Gnutella, Kazaa, Morpheus, BitTorrent, Limewire) then came paid digital downloads with iTunes emerging as the dominant king. One of the most obvious trends I have noticed lately is the move away from owning media content. MORE
J Campbell Social Marketing
DECEMBER 3, 2020
Use all channels, including social media, texting, phone calls, meetings, events – whatever you can manage. Fundraising Nonprofits Online Fundraising Social Media #GivingTuesday giving tuesday 2020 online fundraising P2P fundraising social fundraising
J Campbell Social Marketing
DECEMBER 5, 2019
Use all channels, including social media, texting, phone calls, meetings, events – whatever you can manage. Fundraising Nonprofits Online Fundraising Social Media #GivingTuesday online fundraising P2P fundraising social fundraising
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Kivi's Nonprofit Communications Blog
AUGUST 23, 2017
These are some of the insights offered in the Donation Trends by Channel: 2016 Donor Data Report by online fundraising platform Kimbia and nonprofit marketing agency Strength in Members. The agencies sought to answer two questions: What types of online fundraising campaigns or channels are people donating to? And what type of donor is giving to each of these types of campaigns or channels? See the full Donation Trends By Channel Report here. Peer pressure works.
J Campbell Social Marketing
NOVEMBER 17, 2020
Go live on your favorite social media channel. Peer-to-Peer (P2P) fundraising on social media is growing, specifically through Facebook Fundraising and donated birthdays. Join me for a brand new training, How to Hire and Inspire a Social Media Intern for Your Nonprofit!
The Agitator
FEBRUARY 25, 2018
Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. Insights that will inform every fundraiser regardless of the channel and techniques you choose. Why are you better off not charging a registration fee for a P2P event? I mean it.
Public Sector Marketing 2.0
NOVEMBER 13, 2017
The first event (#cbocsocial) attracted many comms folks along with those responsible for running their organization’s social media channels. Regardless of role, I think every employee within the organization should be at the very least aware of how they can contribute and/or participate in helping to achieve organizational goals using their own channels (fully acknowledging that most won’t – but some will).
Public Sector Marketing 2.0
JUNE 28, 2013
only) and the plethora of On-Demand movies available on speciality HD channels such as HBO, TMN, etc…my movie viewing habits have been forever altered. First there was illegal downloading and p2p sharing (Napster, Gnutella, Kazaa, Morpheus, BitTorrent, Limewire) then came paid digital downloads with iTunes emerging as the dominant king. One of the most obvious trends I have noticed lately is the move away from owning media content.
The Agitator
MARCH 28, 2018
newsletter subscribers, advocacy participants, content consumers, alumni) and the ones who give at a distance (event participants, emergency donors, P2P donors giving to their friend more than the organization)? With the ability to upload prospects and advertise to them specifically, you can increase they convert, through any channel. We’ve talked about ways to bring people in from the outside like advocacy programs and content marketing efforts.
J Campbell Social Marketing
FEBRUARY 13, 2017
If you’re not familiar with how peer-to-peer campaigns work, let’s back up to recap the basics: Peer-to-peer campaigns turn donors into fundraisers by equipping them with personalized online fundraising pages that they can share via social media (and other channels). As more and more nonprofits find ways to incorporate P2P into their fundraising strategies, it’s become a little tougher to stand out among the crowd — a nd more important to make your communications spot on, every time.
J Campbell Social Marketing
NOVEMBER 19, 2015
Key findings: **3 of the top 4 ways that nonprofits connect with donors and supporters are now digital – nonprofit websites, email campaigns, and social media channels. Peer-to-peer online fundraising is popular and a great way to raise money – 33% of all online donations are made through P2P campaigns. Social media is not a fad , nor is it a trend – it is a way of life.
J Campbell Social Marketing
NOVEMBER 19, 2015
Key findings: **3 of the top 4 ways that nonprofits connect with donors and supporters are now digital – nonprofit websites, email campaigns, and social media channels. Peer-to-peer online fundraising is popular and a great way to raise money – 33% of all online donations are made through P2P campaigns. Social media is not a fad , nor is it a trend – it is a way of life.
Nonprofit Marketing Blog
MARCH 17, 2014
The latest Digital Giving Index looks at the patterns of online giving for 2013 and shows how donors give across channels. For the first time, we added in employee giving as a channel in the Digital Giving Index to show how this type of charitable giving stacks up. Here are our latest stats on year over year growth in total donations for each channel. The rate of growth and size of average gifts vary from channel to channel.
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