Are mobile devices impacting your planned giving marketing plans?

iMarketSmart

Phyllis Freedman’s recent blog post pointed out that many nonprofit’s websites do not work on mobile devices. In any case, here’s what I found: 12.83% of the visitors used mobile devices. Most of the mobile devices were either iPhones or iPads.

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10 Ways to Re-purpose Content on Digital Channels

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Turn your stories, annual reports, case studies, grant proposals, and more into beautiful PDF e-books to share on your website or via social media channels.

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5 Marketing Tips to Retain Your Mobile Donors

J Campbell Social Marketing

As the process for making mobile donations becomes more and more convenient, your nonprofit may see an uptick in the number of donors craving more interactions via their mobile phones. Use a multi-channel communications approach. Send thank-you notes through mobile channels.

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5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. Your mobile donors are seeking content that is concise and easy to read on their mobile phones. MobileJohn Killoran.

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How to Implement a Mobile Strategy for Your Nonprofit

J Campbell Social Marketing

In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website.

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Building an Effective Nonprofit Mobile Strategy

Kivi's Nonprofit Communications Blog

Tonia Zampieri is back with some more advice on how to get your nonprofit’s mobile marketing strategy in place. Also, she shares how you could have the chance to win a mobile marketing strategy session with Atlantic Business Technologies. Build a mobile matrix. .

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2 Essential Mobile Apps Your Nonprofit Should Be Using

J Campbell Social Marketing

Giving through peer-to-peer channels rose 70% last year and now accounts for almost one-third of online donations. Mobile apps. McHale found that charities often came to him, frustrated with low email open rates and low engagement on social media channels.

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Text Messaging vs. Mobile Instant Messaging

Public Sector Marketing 2.0

The act of composing and sending a brief, electronic message between two or more mobile phones, or fixed or portable devices over a phone network. Used by advertisers and marketers to SMS message mobile phone users about promotions, payment due dates, etc. Mobile Instant Messaging.

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8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer. Another 40% of those surveyed used a mobile device to make a donation.

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Mobile Monday

The Agitator

In fact, I’m considering a counter-insurgency campaign, called ‘Mobile Monday’ I don’t care which Monday … maybe every Monday for the fast learners and early adopters. To put a needed focus on the channel through which more and more fundraising dollars will flow.

Improve Your Marketing Effectiveness Via the Mobile Web

Kivi's Nonprofit Communications Blog

It’s time to make sure your content is mobile friendly. If you aren’t thinking through how your online efforts are being seen on the mobile web, you are missing out and eventually hurting the very mission you set out to support with your web content and email. Tonia Zampieri.

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Millennials and Mobile Marketing at #MDS11

Kivi's Nonprofit Communications Blog

This session is called When Mobile Delivers Millennial Donors with Tonia Zampieri ( Iheartcharity on Twitter). Mobile is growing faster than anyone has predicted — even those who are supposed to know. 90% of mobile subscribers in the US have an Internet-ready phone. how to engage millennials and use mobile, given its prevalence? Think about these four elements: Mobile Websites: If they can’t find you where they are looking, millennials will go elsewhere.

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5 Tips to Boost Your Mobile Donor Engagement Levels

Ann Green

Donor engagement success is the backbone of so many of your outreach, fundraising, and general strategies so it’s not surprising that it can make or break your mobile fundraising efforts, too. Luckily, we’ve crafted 5 tips to take your mobile donor engagement to the next level!

Mobile Giving Research and Opinion

A Small Change

You’ve been provided some facts and general information about mobile giving. I’ve learned a lot through this process and want to hear your thoughts and experiences in the mobile giving space. Below are a few different theories and philosophies regarding some of the benefits and specifics of mobile giving. People carry their mobile phones with them almost all of the time. Katya from the Nonprofit Marketing Blog wrote about mobile giving in a recent post.

Working in Canada goes Mobile

Public Sector Marketing 2.0

Obviously, there is still room for improvement in terms of “human tone&# , but that will surely come eventually as the GoC as a whole opens up to true dialogue on these channels. There is also the very useful branded Working in Canada YouTube Channel with useful videos and enabled comments. What I’m most excited about however is their efforts in the mobile space. I’ve written about Hidden Canadian Government Gems before.

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7 Tips to Market Mobile Fundraising to Your Donors

J Campbell Social Marketing

Everyone everywhere is talking about what an incredible tool mobile fundraising can be for nonprofits. Mobile fundraising can be great for your nonprofit, if you put in the time and effort it takes to market your campaigns properly. Ease concerns about mobile fundraising safety.

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Going Mobile

DonorDigital

If any of these sound familiar, you’ll understand my frustration with mobile. Absolute dedication to – even obsession with – everything mobile, has gotten out of hand. Same with mobile. Social Media and Mobile Google Analytics

Never Too Old For Mobile

The Agitator

Awhile back we reported on America’s New Mobile Majority , noting that over 50% of US mobile subscriber now use smartphones. The post included extensive mobile use data from Pew Research. Additional data indicates that 36% of consumers read emails on mobile, rising to 55% among 18-34 year old; and 10% use mobile as their principal means of checking email. The audience is already mobile. We see about 15% of our unique visitors come from mobile.

Mobile Fundraising … Ready Yet?

The Agitator

With virtually everyone using mobile devices these days, what is the potential for fundraising through this channel? First the latest stats from comScore (September 2010, all US): 234 million mobile device users over age 13. Huge penetration for this channel. Here’s an excellent piece via Mal Warwick’s Newsletter by online fundraising maven Nick Allen of DonorDigital which will help you think about how to use the mobile channel … and how not to.

Why you need to focus on mobile right now

Public Sector Marketing 2.0

Simply having access to a mobile website is not enough. For the first time ever, the majority of my online business communication this year (or conversation rather), occurred on channels other than email. My big three channels are now Twitter , LinkedIn and my Blog. To navigate these effectively as a consultant who is always on the go, I need an intuitive mobile platform. Further still, ones that specifically cater to mobile from a user interface perspective.

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A Multi-Channel Renewal Strategy

The Agitator

Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns. Donor retention — Creating the Multi-Channel Donor Renewal Campaign.

Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

Every movie I watch is either through Netflix or my cable movie package channels (i.e. Move to cross-platform mobile messaging. Insight Mobile Personal 2012 2013 groupme mobile messaging movie rental Statistics trends whatsapp

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Mobile Study: Donors Impulsive, Social and Tech-Savvy

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A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors. While that may seem like a low number, it actually represents a significant percentage when you consider mobile giving only started in 2008 - and in that first year, it yielded more donations that the first year of online giving. Mobile should be part of an integrated outreach plan. So should you jump into mobile?

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Mobile Primer For Nonprofits

The Agitator

Here from Calder Strategies (Katrin Verclas and Catherine Geanuracos) is the best primer I’ve seen for nonprofits on using the mobile channel. Everything from basic definitions and usage data, to the kinds of engagement the channel/technology enables, to costs, to advice on putting together your own strategy (Six Steps for a Successful Mobile Campaign) … written for nonprofits.

Good News About Mobile Donors

The Agitator

The mGive Foundation has released a survey indicating that mobile donors — whose giving experience normally involves texting $10 or $25 in response to an emergency appeal — can be cultivated through multiple channels. Seventy-nine percent (79%) of respondents who give to an organization via text have also contributed via other channels of giving (email, website or direct mail). How mobile campaigns can attract unique donors.

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The Mobile Fundraising Tipping Point is Here

GenerationYGive

In my last post I wrote about mobile fundraising and wondered when someone would finally figure out a way to make it work for all of us. And it would just figure, that just the next day, I ended up at an evening session sponsored by Mobile Monday's DC chapter on "texting for dollars"--or how to raise money via mobile messaging. The mobile tipping point is here, and we are right on the cusp of the mobile fundraising wave.

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State Of Mobile Fundraising & Engagement

The Agitator

On May 19 th my colleague Kevin Schulman and I will host a session titled “ What’s Next in Mobile” as part of the Fundraising Success Virtual Conference and Expo. In preparation for that session, I wanted to first determine “What’s Happening Right Now in Mobile?” Mobile is where you need to be.” But, if 2011 is supposed to be “The Year of Mobile” as others have proclaimed, there’s little factual or experiential reality to back that up where the nonprofit world is concerned.

Good Update On Mobile Giving

The Agitator

Mark Phillips at Bluefrog has done us a service with this update on mobile giving , with a UK slant. He links to a presentation from JustGiving.com indicating that 20% of UK charities are using mobile fundraising in some fashion. JustGiving itself receives almost 24,000 visits a day from mobile devices, up 82% in 2011 alone (as of April). Mark also provides a link to this excellent report and toolkit from nfpSynergy on charities’ mobile use.

7 Strategies for Mobilizing Millennials

Nonprofit Marketing Blog

Enlist with emotion on social channels. Inspire young supporters to share your mission by capturing their attention in your social channels with emotion: empathy, humor, pain, triumph. Also, your website has to be mobile-friendly. A mobile-friendly online environment will keep mobile users engaged and enable impulsive action from an impulsive generation. (Part two in our series on the Millennial Impact Project). Millennials: A powerful force for change.

8 Ways Nonprofits Can Implement A Mobile Strategy

J Campbell Social Marketing

It’s official – email is more widely read on mobile devices than on desktop email clients. Recent studies found that 54% of email is now opened on a mobile device. Another 40% of those surveyed used a mobile device to make a donation. What Is A “Mobile Strategy”?

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Why You Need a Multichannel Fundraising Campaign

Ann Green

You must have a donation page that’s engaging and easy to use on all platforms, including mobile. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. 6 Tips for Planning a Multi-Channel Fundraising Campaign.

What Really Works in Mobile Health? A Summary of the 2011 Conference

Social Marketing and Social Change

The 2011 version of Mobile Health was designed around ' What Really Works? ' That process might work for people who measure their careers in decades, but in the quickly changing world of mobile health technologies, that's at least a generation or two. Among the new findings to be released shortly from the Project is that 1 in 4 adults say they are using mobile apps. Mobile Thoughts

Google Goes Mobile for Election 2008

Marketing for Nonprofits

This probably won't come as a surprise but Google has launched a mobile channel to cover the 2008 Elections. Clearly we're going to be hearing A LOT MORE about marketing via mobile phones in the next few months.

Once is Not Enough – Why You Need a Multichannel Fundraising Campaign

Ann Green

You must have a donation page that’s engaging and easy to use on all platforms, including mobile. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Why Every Fundraising Campaign Should Be a Multi-Channel Campaign.

How to Market Text-to-Give to Your Donors

Kivi's Nonprofit Communications Blog

John Killoran, CEO of @Pay , got us started last week in Mobile Fundraising 101: The Basics. This week he’s back to show you how to market your mobile fundraising campaign. Mobile fundraising and text-to-give technology can accomplish multiple feats in one fell swoop!

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Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

You also don’t want to rely on one communication channel. You must have a donation page that’s engaging and easy to use on all platforms, including mobile. Your messages need to be consistent across channels. Which channels do your donors use?

How to Plan a Multichannel Fundraising Campaign

Ann Green

You must have a donation page that’s engaging and easy to use on all platforms, including mobile. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. Channeling Real Human Beings in Multichannel Fundraising.

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Can your organization take advantage of mobile “impulse philanthropy”? – and what it may do to your donors

DonorDigital

Nearly all our clients are trying to figure out how to use mobile phones for fundraising and cultivation. The Red Cross and Wyclef Jean’s Yele were the only big winners in mobile giving around Haiti, with the Red Cross getting nearly all of it.

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Digital-Mobile Sphere Rallies Around Japan Relief Efforts

Donor Power Blog

As the news grew increasingly more worrying, I started to take note of a rallying of effort across the digital and mobile sphere, echoing relief efforts from Haiti, but pushing channels to a new level of engagement. .

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How Nonprofits Can Use Text Messaging

Kivi's Nonprofit Communications Blog

Have you tried mobile fundraising or contacting your supporters via text? This is a very popular fundraising channel that nonprofits have used with great success for more than a decade. MobileAlexa Lemzy. Alexa Lemzy shares some ways you can get started in today’s post.

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Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

In my Nonprofit Technology News Celebrity Forecasts for 2014 , one of the most cited themes among charity leaders was the importance of multi-channel fundraising. The Instagram and Vine mobile apps are free micro-video blogging services. Jim Lynch.

5 Fatal Donor Communication Mistakes Nonprofits Should Avoid

Ann Green

You’re failing to communicate through diverse channels. You’re discounting traditional donor communication channels. Similarly, your team should create a communications calendar that accounts for each channel of your communications with donors.

Mobile study: Donors impulsive, social and tech-savvy

Nonprofit Marketing Blog

A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors. While that may seem like a low number, it actually represents a significant percentage when you consider mobile giving only started in 2008 - and in that first year, it yielded more donations that the first year of online giving. Mobile should be part of an integrated outreach plan. So should you jump into mobile?

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