Trending Sources

Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. Native links on Facebook.

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

This doesn’t mean you have to use every channel. So make the build happen with rigorously-monitored multi-channel marketing!

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page? 8) Hold a Facebook contest.

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

In this post I focus on one channel that can be hugely impactful in promoting your next nonprofit event – Facebook. 8) Build up buzz.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. My recommendation: Use Facebook ONLY if. NAY, IN MOST CASES.

ROI 80

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. 3) Be willing to be an early adopter and explore multiple channels.

This is What Nonprofits Need More Than a Facebook Donate Button

Getting Attention

Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition. Facebook is a vital tool for most of us, and their attention to the nonprofit market (as with the introduction of the Donate button this week) is fantastic. But there’s something you can do about it !

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. Their mantra?

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

I still firmly believe that fundraising should not be your primary goal for using Facebook and social media. And it looks much better too. (I

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Jay Ducote's ‘Deep Fried’ pilot to air on Travel Channel June 25; future depends on viewer engagement. Hug J D: Facebook .

[Guest Post] 6 channels to call in the crowds to your crowdfunding campaign

Fundraising Coach

Here are six channels to call in the crowds. Here are six channels I used to call in the crowds. Channel 1: Email. By Brett Scott.

What’s not to Like about Facebook Likes?

Giving in a Digital World

Rather a lot, according to this video by the smart folks over at the YouTube educational science channel Veritasium.

Nonprofit Storyteller of the Week – Women for Women International

J Campbell Social Marketing

Using the hashtag #SheInspiresMe , WfWI encourages people everywhere to share personal stories of women who inspire them, and why. Convinced yet?

The 3 Keys to Social Media Success

J Campbell Social Marketing

Have you heard the term “ multi-channel marketing ” or “diversification of channels”? I wish it were that simple. Diversification.

Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

Facebook, website, direct mail, blogs, Twitter, etc. Begin adding social media channels to the mix. Lu Esposito. Consistency.

Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

Fundraising 123

Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans. Casserly also offered some simple yet effective tips that you can put to work on your nonprofit’s Facebook page.

Is Facebook a #FAIL for Nonprofits?

Marketing for Nonprofits

But are nonprofits actually seeing results, or is Facebook just a bandwagon that's not going anywhere?" Facebook is not FREE! Yikes!

Fabulous Example of Facebook Engagement from COTN

Kivi's Nonprofit Communications Blog

One idea we discussed was using Facebook to collect words of encouragement about staying in school from U.S. On Facebook, COTN averages 2.1

Integrating channels to spark hot monthly giving programs

DonorDigital

Campaign/message integration across multiple channels. Multiple Channels: Telephone, Online, Direct Mail, DRTV.

Spot 11

What you need to remember about your brand on Facebook

Nonprofit Marketing Blog

Facebook’s new timeline format means you have to focus even harder on what’s always been important: making your brand human.

What you need to remember about your brand on Facebook

Nonprofit Marketing Blog

Facebook’s new timeline format means you have to focus even harder on what’s always been important: making your brand human.

How to use the new fundraising tab on Facebook pages

Nonprofit Marketing Blog

Causes.com recently launched a new Facebook Page tab that helps nonprofits inspire their online supporters to give. Promote, promote, promote!

10 Ways Nonprofits Can Succeed with Visual Marketing

J Campbell Social Marketing

You must have a great-looking online presence, whether that be a website, or a blog, or social media channels, or all of the above. Not so!

Multi-channel marketing and planned giving

iMarketSmart

No Facebook. Instead, they are opting for a true multi-channel strategy. No email. No telemarketing. No print ads in their magazine.

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See item below for a good example of why.)

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. Blogger Joanne Fritz offers a succinct summary of the findings.

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

There are social media places, plural, and the audience you develop in each channel requires a distinctive mix of tone, content and curation.

What we learned about multichannel fundraising from raising money at year-end

DonorDigital

It will take a bit longer to see the full results of the direct mail efforts, but we know that this channel will continue to provide a lion’s share of overall direct response revenue – and will for many years to come. Based on first gift, who is most likely to convert to another channel? It’s about the donor experience!

Are planned giving prospects on the Internet?

iMarketSmart

One in three online seniors uses social networking sites like Facebook and LinkedIn. Forty-three percent were under 55.

Facebook rolling out changes to its Advertising services

DonorDigital

At Donordigital, we manage Facebook Advertising projects for several of our clients. Ads – Voice of the organization. Custom Audiences.

#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Others come to me with fairly practical needs, ‘How do I do the Facebook thing better? All that together creates a multi-channel strategy.

Prep Today for #GivingTuesday 2017

Getting Attention

Find Giving Tuesday asks for these same organizations on social channels. Observe whether organizations message consistently across channels.

Make Social Media Matter More: Part 1

Getting Attention

Follow John Haydon’s step-by-step directions to find which of your donors, subscribers, and volunteers use Facebook. Pressure. I feel it.

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Begin by conducting a careful and honest review of just how well your own Facebook activity is really performing in support of fundraising.

Social Media Content Is Sitting Right in Front of You

Nonprofit Marketing Blog

Content for your social media channels is sitting right in front of you. Your website, donor appeals, and newsletters are just waiting to be translated into a Facebook post, tweet, or YouTube video. To help get your creative juices flowing, here are some quick tips and content ideas for Facebook, Twitter, and Instagram Really!

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

Nonprofits are jumping on social channels in greater numbers. People on social media channels expect answers and acknowledgement, and fast.

Must-Know Insights from #15NTC

Getting Attention

Despite recent news that photos no longer outperform other types of content on Facebook , orgs DO benefit from creating, curating and sharing relevant visuals. Use the Right Channels and Tools. I picked up a bunch of helpful stats and case studies on social media channels and tools. Be Visual—Here’s How. Really.

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

Sure, you have your website, email list and social channels urging supporters to take action. Twibbon. Thunderclap. Phone2Action.

Multi-Channel Approach at UJA Federation

A. Fine Blog

I loved what she had to say about their multi-channel approach on Facebook, Twitter and YouTube. social media ambassadors

My renewal of blogging vows

Public Sector Marketing 2.0

Most importantly thought, I like to bounce ideas off of others through various social channels. I tend to be most active on Twitter and LinkedIn from a professional angle, and Facebook from a personal angle (including photography). For a full list of my social channels, you can go here. I write when I feel like it. People.