Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month. Native links on Facebook.

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. This doesn’t mean you have to use every channel.

Trending Sources

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page? Continually growing a community of Facebook fans is important to a long-term online marketing strategy. Here are just 12 ways to get more fans on your nonprofit Facebook page.

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

In this post I focus on one channel that can be hugely impactful in promoting your next nonprofit event – Facebook. Here are 10 steps you can use to make sure you are using Facebook correctly to promote your next nonprofit event. 10) Use Facebook Ads.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

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How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. As we all know, social media, especially Facebook, trends towards the light and carefree – cat memes , slapstick videos and food porn. 3) Be willing to be an early adopter and explore multiple channels.

How to Get People to Raise Money for Your Nonprofit Using Facebook

J Campbell Social Marketing

In last week’s post, 3 Facebook Features Designed to Help You Fundraise , I highlighted just three of the Facebook features that are making social media fundraising a little bit easier for your nonprofit. My clients often say to me, “No one has raised any money for us using Facebook.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. However, raising money using social media, specifically Facebook, can be done.

This is What Nonprofits Need More Than a Facebook Donate Button

Getting Attention

Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition. Facebook is a vital tool for most of us, and their attention to the nonprofit market (as with the introduction of the Donate button this week) is fantastic. However, they change the platform’s ways and rules at a million miles an hour, making it tough for us nonprofit marketers to use this important channel well to move our missions forward.

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). I still firmly believe that fundraising should not be your primary goal for using Facebook and social media.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote's ‘Deep Fried’ pilot to air on Travel Channel June 25; future depends on viewer engagement. Hug J D: Facebook .

Nonprofit Storyteller of the Week – Women for Women International

J Campbell Social Marketing

Through their website , blog , email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission.

What’s not to Like about Facebook Likes?

Giving in a Digital World

Rather a lot, according to this video by the smart folks over at the YouTube educational science channel Veritasium. Facebook Online Fundraising Bryan Miller Online community fundraising

The 3 Keys to Social Media Success

J Campbell Social Marketing

Have you heard the term “ multi-channel marketing ” or “diversification of channels”? Don’t set up a Facebook Page with no place to direct users if they want to learn more and become more engaged.

Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

Facebook, website, direct mail, blogs, Twitter, etc. There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync.

Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

Fundraising 123

Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans. We asked Sanctuary One’s executive director, Robert Casserly, to share how Facebook has helped them spread their message, connect with fans, and drive traffic to their website, YouTube channel, and real-world farm. Avoid commercializing your Facebook page.

[Guest Post] 6 channels to call in the crowds to your crowdfunding campaign

Fundraising Coach

Here are six channels to call in the crowds. Here are six channels I used to call in the crowds. Channel 1: Email. Channel 2: LinkedIn. Not everyone is a big LinkedIn user, but I’ve got 500+ LinkedIn contacts, so this was an important channel for me.

Is Facebook a #FAIL for Nonprofits?

Marketing for Nonprofits

"Nonprofits are increasingly told that they need to be on Facebook, and countless gurus and experts offer them advice for maximizing their Facebook presence to get the most return. But are nonprofits actually seeing results, or is Facebook just a bandwagon that's not going anywhere?"

Fabulous Example of Facebook Engagement from COTN

Kivi's Nonprofit Communications Blog

One idea we discussed was using Facebook to collect words of encouragement about staying in school from U.S. On October 1, they posted the campaign launch on Facebook and asked supporters to “leave a comment encouraging a child to stay in school.”

Integrating channels to spark hot monthly giving programs

DonorDigital

And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels.

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What you need to remember about your brand on Facebook

Nonprofit Marketing Blog

Facebook’s new timeline format means you have to focus even harder on what’s always been important: making your brand human. You have to look alive on Facebook. Discovery Channel

What you need to remember about your brand on Facebook

Nonprofit Marketing Blog

Facebook’s new timeline format means you have to focus even harder on what’s always been important: making your brand human. You have to look alive on Facebook. Discovery Channel

How to use the new fundraising tab on Facebook pages

Nonprofit Marketing Blog

Causes.com recently launched a new Facebook Page tab that helps nonprofits inspire their online supporters to give. More than 700 nonprofits adopted the tab in the first week, indicating just how excited nonprofits are to tap into peer-to-peer fundraising on Facebook.

10 Ways Nonprofits Can Succeed with Visual Marketing

J Campbell Social Marketing

You must have a great-looking online presence, whether that be a website, or a blog, or social media channels, or all of the above. They want to be able to make a split-second decision upon visiting your website or your social media channels. photo credit: helgabj via photopin cc.

Photos 101

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Instagram and Snapchat: Record videos within the app, add enhancements (text overlay, stickers, filters), save to your phone and post on other channels. Use Facebook Ads. Nonprofits can boost a specific post from your Facebook Page or created a targeted standalone ad campaign.

Multi-channel marketing and planned giving

iMarketSmart

No Facebook. Instead, they are opting for a true multi-channel strategy. Communication Fundraising marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing strategy

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. Uncategorized Advertising mail Baltimore Convio database Electronic mailing list Facebook John Haydon marketing online fundraising online marketing Social Media Washington

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. Cross-Post Database Direct Mail E-Mail Facebook Fundraising Marketing Nonprofit Research Social Media Study Convio database Electronic mailing list John Haydon marketing online fundraising online marketing

Think Conversation, Not Megaphone, for Social Media Success (NTEN Case Study)

Getting Attention

There are social media places, plural, and the audience you develop in each channel requires a distinctive mix of tone, content and curation. We treated our audience in each channel as if it was exactly the same as those in other channels.

What we learned about multichannel fundraising from raising money at year-end

DonorDigital

Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement. Based on first gift, who is most likely to convert to another channel?

Facebook rolling out changes to its Advertising services

DonorDigital

At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months.

#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Social media was just gaining traction – this was 2007 and Facebook had just opened up beyond the college crowd – and I made that leap, intuitively, that social media is really community organizing. Others come to me with fairly practical needs, ‘How do I do the Facebook thing better?

Are planned giving prospects on the Internet?

iMarketSmart

One in three online seniors uses social networking sites like Facebook and LinkedIn. Fundraising Inbound Internet Lead Generation marketing Multi-channel marketing New Technology Planned Giving Planned giving Planned Giving Marketing Social media strategy G.I.

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How to Use Live-Streaming Video to Share Stories as They Happen

J Campbell Social Marketing

Live-streaming videos are broadcast almost exclusively through mobile apps like Facebook Live, Periscope, Instagram, YouTube, or Google Hangout. Earle as she explored the Channel Islands’ kelp forest. So what is “live-streaming video”?

Make Social Media Matter More: Part 1

Getting Attention

And whether the source (that you’re keeping up, have a billion Facebook likes or Twitter followers, or your Instagram strategy is driving action) is your boss, board chair and/or your colleague in programs, it’s a problem. Pressure. You feel it. I feel it.

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Facebook, needing to more effectively monitise its massive user base, has been gradually changing the way in which content published on brand pages is shared organically with followers – so as to encourage more brands to pay to promote their content.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

Nonprofits are jumping on social channels in greater numbers. The most important social media platforms for nonprofits are Facebook (95%), Twitter (64%), YouTube (38%), and LinkedIn (26%). People on social media channels expect answers and acknowledgement, and fast.

Prep Today for #GivingTuesday 2017

Getting Attention

Find Giving Tuesday asks for these same organizations on social channels. Start with Facebook, which is heavily used for Giving Tuesday fundraising. Observe whether organizations message consistently across channels.

Must-Know Insights from #15NTC

Getting Attention

Despite recent news that photos no longer outperform other types of content on Facebook , orgs DO benefit from creating, curating and sharing relevant visuals. Use the Right Channels and Tools. I picked up a bunch of helpful stats and case studies on social media channels and tools. Tumblr is a great place to reach a younger audience: It’s more popular for 13-25 year olds than Facebook; 46% of Tumblr users are between 16 and 24.

5 Super Useful Digital Advocacy Tools & Resources for Nonprofits

Kivi's Nonprofit Communications Blog

Sure, you have your website, email list and social channels urging supporters to take action. Thunderclap helps you amplify your cause by making it easier for a large group of your supporters to tweet and Facebook post (and Tumbler post) your message at the exact same time.