How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Social media is a value exchange.

Šukran (thank you), Sharjah Government Media Bureau!

Public Sector Marketing 2.0

As always is the case with my international training clients, I learned quite a bit myself from the group regarding cultural and regional differences in the use of digital communication channels / social media and how they are used by various public sector organizations.

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Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

In fact, job responsibilities in our field continue to grow more varied as channels, platforms, and approaches evolve. Progressive Exchange : Join this no-charge email list to access jobs in online marketing and fundraising for progressive causes.

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Flickr: Robyn Anderson.

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

I couldn’t find a place for a genuine exchange or interaction on its website. While both websites provide quality journalistic content, PBS lives up to the promise of being the Channel That Lives. PBS goes from dull to being a Channel that Lives.

NPR 191

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.

How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Do you have a well-defined plan and strategy for the content you are going to share on digital channels in 2019? Social media is a value exchange. Pew Internet has helpful research on the demographic make-up of the most popular social media channels.

A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

Many people are most likely to respond to text messages over phone calls or emails, which often result in genuine and personal exchanges. Guest post by Amanda Peterson, Enlightened Digital. The way people communicate continues to evolve as technology advances.

10 Time Management Tips for Nonprofit Communicators

ImpactMax

There are great ways to do that through other channels.) Informal exchanges with your colleagues are important for team-building (and sometimes information gathering), so don’t cloister yourself away completely.

Tips 283

The Girl Effect

Public Sector Marketing 2.0

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.

Get More from Your Donor Database

Getting Attention

To get a full and accurate 360-degree view of your constituents’ habits, actions and preferences, feed in data on every way they touch your organization (and vice versa) across all channels (website, social, direct mail, telemarketing, physical store, etc.),

In it For the Long Haul

Ann Green

Perhaps you have purchased or exchanged donors lists with other organizations and that was successful (or maybe not), but again you’ll have better luck with people who already know you. Find out which channels your donors prefer.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Flickr: Robyn Anderson.

Blasts 132

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

This is great, but it often misses the low-hanging fruit and far less resource intensive element of the social channel, which is the act of researching and analyzing your audience using public data generated by these social tools. their data in exchange for a service).

Tools 252

25 Social Engagement Ideas

Diva Marketing Blog

The ideas fell into seven broad buckets: brand created content, fan/customer created content, social media technology, know your audience, promotions, additional channels and employees (one we often over look). Poll/questions on existing social media channels it builds two-sided relationship.

Ideas 96

Social Media Redefines The Brand Experience

Diva Marketing Blog

 brand experience goes beyond the customer use of the product/service, ad messaging, PR spins or slick logos that are all wrapped up in a beautiful bow of consistency across all communication channels.   Random thoughts on a late summer afternoon.

Giveaway! Gifts to Inspire the SocialButterfly In You

SocialButterfly

Increasingly, we use a variety of media formats and communication channels to design, craft and share these stories. Razoo also donated this gift card in exchange for this link and gave me a $50 gift card as well. How are you imagineering social good?

Green 188

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

Basic model of service delivery is the multi-channel model. I raised a question to the panel surrounding these topics: Fascinated how concerned people are about privacy given how easily they give it up in exchange for convenience- there is a knowledge gap.

Forum 195

Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

Although social service may not have reached mainstream adoption, those active in the social web have come to expect to be accommodated in this channel. I expect companies to address my needs in the channels of my choosing. - Teresa Caro. The goal is consistency across all channels.

3 Ways Research and Cause Marketing Can Work Together

Cause Related Marketing

Corporations and market researchers allocate charitable funding in exchange for the consumer’s participation in the surveys and/or promotions he or she chooses. Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Sean King. Video, when done right, can grab your audience’s attention and make a lasting impression.

Cause Marketing for Volunteers

Cause Related Marketing

The precise word for the advantages of money that I’m describing is ‘fungible;’ that is, freely exchangeable and replaceable. Volunteers require that systems be put in place to channel their efforts. Money is portable, and useful…the preferred method for payment worldwide.

Social Media - Courageous Miracles

Diva Marketing Blog

How will you respond on mulitple channels? Imagine an authentic conversation with your senior managmenet or an admired corporate executive where ideas are transparently exchanged. . "We''ll be known as the helpful store. The friendly store. The store with a heart.

Great presentation on the emerging philanthropic web by Christine Egger of Social Actions

Giving in a Digital World

So, when the Institute of Fundraising asked Jason Potts and me to plan-out the Digital Fundraising channel for their National Convention here in London , Christine was naturally top of my list of ‘big thinkers’ to get onto the convention platform.

Skype 42

The Best of Social Marketing in 2016

Social Marketing and Social Change

All but one of the 12 RCTs included the competition domain, four based their intervention on a theoretical framework, two included the insight domain in their design, and five included the exchange of the intervention.

Classic Black Dress Posts

Diva Marketing Blog

It's simply people tweeting on a designated topic, at a specific time, and using a unique identifier - called a hash tag (#blogchat) - so the conversation can be easily followed online. #blogchat is always fun with lots of ideas generously exchanged among colleagues from all over the world.

[Guest Post] 5 Principles to crowdfunding success - a case study

Fundraising Coach

Be sure to check out these other posts on 6 channels to call in the crowds for crowdfunding and 3 things to avoid in your crowdfunding campaign. In exchange, our backers gained access, at a discounted price, to the videos.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

Number one question people want to know: Is this a financial exchange? To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency.

Interview with Brian Solis Author of The End of Business As Usual - Part I

Diva Marketing Blog

Diva Marketing/Toby: You discuss the importance of creating and maintaining authentic exchanges which in turn, lead to building relationship with the connect customer. Communities such as this are designed to channel self-expression into forms of collaboration.

Newsletter: How Much Do Partnership Pros Make in 2019? [INFOGRAPHIC] ; Why Your Nonprofit Needs an Audience Strategist ; Newman’s Own Wants More Companies to Follow Profits-to-Charity Model

Selfish Giving

You can read the full exchange here. Identify an audience, choose your channel(s), build a subscibable audience and, finally, MONETIZE that audience with a corporate partner. ???? ??

No Rhythm Required: 4 Steps to Making Your Marketing Sing

Fundraising 123

Here are a few examples of things you're providing with your benefit-exchange: happiness, convenience, power, safety and so on. The complete answer we're looking for is channels. Any traditional marketing 101 course will tell you about the magical quartet that composes the music of the marketing mix: price, product, placement and promotion (or, the "Four Ps").

Price 109

Playing by the (Wrong) Rules

Sea Change Strategies

It’s a quintessential market exchange. Simplified, CRM is a set of communications channels tied to a database and governed by a set of rules. This was a tough year-end for a lot of fundraising organizations. Time for some sober reflection and some self-honesty. Let’s start by admitting that the fundraising pyramid is a lie. Most major donors at most organizations do not rise up through the ranks of $15 donors, who become $100 donors, and then ultimately become $100,000 donors.

Rules 76

The Courage To Change

The Agitator

Early this year the 100 year-old American Cancer Society (ACS) rocked the direct response ecosystem with its decision to stop all direct mail acquisition … stop the use of direct mail to non-dm acquired donors … and remove the ACS list of donors from all exchange universes. It’s abandoning direct mail that only operates in one channel — the direct mail channel. ACS has learned that truly integrated, multi-channel fundraising is superb.

How Do You Take The "Fear Factor" Out Of Social Media?

Diva Marketing Blog

We met in late night Skype chats exchanged emails and posted our thoughts and questions on blogs. Every new channel comes with the fear factor, and the best way to control / learn them is to get in the game. You learn more quickly under the guidance of experienced teachers.

Affordable New Tools and Strategies for Online Activism | Network for Good Learning Center - Learn how to raise money online for your nonprofit

delicious NonprofitMarketing

People are using a wider variety of online communications channels - not just email, but also instant messaging, online social networks, and SMS text messages via cell phones. GoingOn hosts your network for free in exchange for letting them serve ads on your site.

How It Happened: Obama Relationship Management

Social Marketing and Social Change

Not to use new technologies as another channel to communicate at people, but to do it with them. How did Barack Obama do it?

Obama 52

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX

Diva Marketing Blog

Diva Marketing: Which social media channel is most effective for you and why? We are business people talking to business people so Linkedin is a logical channel to communicate with our community and distribute our content.

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX

Diva Marketing Blog

Diva Marketing: Which social media channel is most effective for you and why? We are business people talking to business people so Linkedin is a logical channel to communicate with our community and distribute our content.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

Number one question people want to know: Is this a financial exchange? To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency.

Social Media Boots Are Made For Running

Diva Marketing Blog

  However, with so many areas of the enterprise joining digital conversational exchanges With customers and stakeholders we inadvertently created a set of expectations. A few questions for you to consider at your next department meeting:  Is service better on the Twitter channel than in your call center?    These boots were made for walkin' and that's just what they'll do  It's funny the songs that get stuck in our heads.

Motrin: A Case Study In Social Media Marketing - Part 2

Diva Marketing Blog

The influence of "just" a few thousand people changed the marketing direction of a Fortune 500 company's multiple channel advertising campaign (McNeil Consumer Health is a division of Johnson and Johnson). It is critical to listen and participate in your customers' online exchanges.

The high price of attention

Mission Paradox Blog

 The subscribers to your newsletter or YouTube channel.   That's the exchange. For marketers, the Super Bowl demonstrates the power (and price) of attention.   Think about it.  Why in the world would anyone pay milliions of dollars for a handful of 30 second commercial spots? It is because the Super Bowl is one of the few times that we are willing to be interrupted by commercials.

Price 40

Fire The Top 83 Direct Response Fundraisers?

The Agitator

Is there a problem in the fact that most of these organizations build a large part of their declining acquisition programs by exchanging names through cooperative data bases and other ‘take in each others’ laundry’ resources? Yesterday, Target Analytics published its Index of National Fundraising Performance for the 12 months ending December 31, 2010. Not a pretty picture.