Trending Sources

Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. Email remains the ultimate push notification. To get people’s attention on email, you need to give them that content in lots of other places, too.

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This is a lot different than the once-per-day flash sale emails from Banana Republic.

Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.

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What It Means to Do Multi-Channel Right

Kivi's Nonprofit Communications Blog

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!). Presence in Multiple Channels. Where will your organization start?

Five Ways to Integrate Email Marketing and Facebook

Getting Attention

Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. Note from Nancy: Your messages should be consistent across all channels! Add an email option form to your Facebook Page. Make sure you create different content for each channel.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). The average unsubscribe rate from a single email was 0.19%. (M+R). Email Evaluation.

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Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Begin adding social media channels to the mix.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Not to mention that “social media success” looks different for every organization. However, in my experience, I have found that there are three things when done well, and when done together, often result in success for organizations.

Proof Point #1 — Prioritize Websites & Email

Getting Attention

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. Don’t get me wrong—just because these channels have the greatest impact for these folks, doesn’t mean that holds for your organization.

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The 7 signs you are doing things right across channels

Nonprofit Marketing Blog

If there’s one thing we’ve heard more than any other this year, it’s that we need to be “multi-channel&# and “integrated&# in our engagement with supporters. The last time I wrote those words on this blog, I got several emails complaining I’d lost my touch and gone all jargony. “Multi-channel&# simply means we build our relationships with our communities through more than one means (like direct mail PLUS online outreach).

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, and phone calls. Others will see your email message but prefer to send a check. This is why you need a multi-channel campaign. If you haven’t already done so, clean up and organize your mailing lists. Test all links in email messages and social media posts. Your messages need to be consistent across channels. Which channels do your donors use?

New Study Validates that Multi-Channel Marketing is Key to Nonprofit Success

Marketing for Nonprofits

A new study released today by Convio, called Integrated Multi-Channel Marketing: Where Nonprofit Organizations are Today and Key Success Factors Moving Forward , shows that multi-channel engagement should be the aim of all nonprofits big and small. multi-channel marketing Convi

April Is All About Email Newsletters

Kivi's Nonprofit Communications Blog

Email newsletters consistently rank among the top 3 when we ask nonprofits what their most important communications channels in our annual trends report survey. You also spend more time on creating email newsletter articles than most other types of content.

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How to escape your channel siloes and master multichannel marketing

Nonprofit Marketing Blog

On Wednesday, I posted about how too many of us continue to operate in channel siloes,as shown in the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report from Blackbaud’s Target Analytics company. This sad state of affairs is despite the fact that integrated outreach among channels works best. Q: Why do so few nonprofits do multi-channel marketing? If you don’t have email addresses for them, consider appending them through a reputable opt-in source.

Integrating channels to spark hot monthly giving programs

DonorDigital

And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels.

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New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

The bad news is that email response rates are declining. Possible explanations are that electoral campaigns or (for international organizations) a lack of a major international humanitarian crisis in the news may have hurt response rates.

Nonprofit Storyteller of the Week – Women for Women International

J Campbell Social Marketing

Through their website , blog , email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission.

How to use a blog to generate planned giving gifts.

iMarketSmart

Third, reinforcing the mission of the organization came next. But not many organizations make it so because there are tons of other competing priorities. Folks, it’s not just about letters and emails anymore. Multi-channel planned giving marketing is here.

The vital emails you might be forgetting to send

Nonprofit Marketing Blog

When someone signs up to receive emails from you, what’s the first thing you send? Don’t neglect the most important emails - the first ones you send! Read the whole guide here , and remember their advice: A welcome series is a sequence of 2-3 simple, personal email messages (a plus if you’re able to automate them!) Include a link to Your YouTube channel. Do you just add them to your e-newsletter distribution? Or do you actually welcome them?

Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

Or, they may not see your fundraising email in their ever growing inbox. You also don’t want to rely on one communication channel. Your fundraising campaign will be more effective if you use a combination of mail, email, social media, and phone calls.

Go Multi-Channel for Better Year-End Success

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, phone calls. Others will see your email message, but prefer to send a check. This is why you need to go multi-channel. If you haven’t already done so, clean up and organize your mailing lists.

Should You Drop Me From Your Email List?

The Agitator

I get fundraising emails regularly from nonprofits to whom I haven’t contributed in years … in one case, about 6+ years. From their perspective, is there any reason to give up sending me emails? Here’s an article from the commercial space that discusses the pros and cons of emailing to ‘inactive’ subscribers. These guys employ a variety of schemes to identify emailers who might be spamming, or at least using very ‘dirty’ lists.

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? You need to manage as many channels as you can handle with your resources.

#INTERVIEW: Debra Askanase, Socialbrite.org Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. Her background includes a decade of community organizing experience, followed by seven years in community economic development.

What we learned about multichannel fundraising from raising money at year-end

DonorDigital

Many programs we manage experienced strong revenue growth in their online channel, driven by Giving Tuesday, as well as other tried-and-true techniques such as matching gift challenges, website lightboxes and homepage takeovers, improved donation pages, an increasing volume of email appeals, better mobile optimization, advertising and retargeting, and coordinated social media engagement. The multitude of email messages from my favorite charities I received in December was immense.

People Buy People: How Are You Connecting Your Constituents to Your Organization and Each Other?

Marketing for Nonprofits

In short, my philanthropy is driven by the experience I have with other people involved in the organization in addition to the work that the people in the organization do! We can do this online or offline - the channel doesn't matter.

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. The intuitive philosophy of “the money is in the list” has probably driven organizations to focus on list size and health.

Prep Today for #GivingTuesday 2017

Getting Attention

Whether your organization is a passionate participant or still weighing joining the movement, you have lots to learn from watching colleague and competitive organizations execute their #GivingTuesday campaigns. Find Giving Tuesday asks for these same organizations on social channels.

[INTERVIEW] 8 Questions Answered about Online Fundraising!

Wild Woman Fundraising

The foundation of social and digital storytelling is based on the same principles of traditional communications – it’s another channel, and one with some unique and exciting challenges. We are trying some engagement tactics followed by a series of introduction emails.

Guest Post: What Integrated Marketing Means to Me

Kivi's Nonprofit Communications Blog

The amount of hard mail recycled (and before recycled put into a landfill somewhere), emails deleted, and phone messages not listened to is staggering. Multiply by millions of organizations and billions of people and think about the indirect and direct profit loss. Sara Spivey.

Single Channel Is Dead

The Agitator

Email is dead. None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. What is dead is mindset that multichannel communication doesn’t apply to your organization. Target Analytics convened a group of 14 very large nonprofit organizations and reviewed their online and offline giving between 2005 and 2009.

Use Today to Prep for #GivingTuesday 2016

Getting Attention

Take these three steps now: Read and save all Giving Tuesday emails you receive. Note email timing (I started receiving #GivingTuesday emails and how organizations use email series to build engagement and sequence calls to action.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Mazarine: Would you follow up a direct mail piece with an email and if so, why? If you have an email address — definitely use it for a follow up appeal. As to why, the main reason is that your donor may well be more responsive to email than printed mail.

How to Create Enough Good Content (Case Study)

Getting Attention

For many organizations, simply getting an e-newsletter out regularly, with enough content — let alone enough good content — is a win. NTEN is a small organization.

The simplest planned giving marketing strategy (5 things you must do)

iMarketSmart

Once you get your head around your overall strategy, then you need to choose which channels will help you meet your goals (depending on your budget). I have found that direct mail and email are the most effective channels for generating leads if you have a good list and your organization is mid-sized to large. Otherwise, the telephone channel (calls in the form of donor survey/thank-yous) and the face-to-face channel work best.

DON’T Tell ‘Em What to Do: Message Mastery

Getting Attention

Find where that overlaps with what your organization wants. Shape your messages (and channels) to that point of connection. Subscribe here for Getting Attention email updates. I’ve rarely seen a bigger message fail than this one.

Get Attention With Your Next Multichannel Campaign

Getting Attention

But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Coordinate messages across channels to track response. For example, if you’re releasing an email appeal, post the same call to action on one of your social media channels for a short time after the email goes out. Make sure to measure any change in response to see whether that’s worthwhile for your organization.

Be Channel Agnostic

Marketing for Nonprofits

I received this email last week from Sarah Waters, Director of Communications for The Hearing and Speech Agency. Be channel agnostic! Better yet, encourage everyone in your organization to ask new clients, donors and members, "how did you hear about us?"

4 Doable Steps to Donor Love—Via Mal Warwick

Getting Attention

What you may not know though, is how few organizations do donor communications well. So if that’s your organization, you’re not alone! what to strive for and is happening in organizations you’re competing with for donor dollars), as well as what’s not.

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9 Content Marketing Tips for Nonprofits

Kivi's Nonprofit Communications Blog

But I did it, and John captured it wonderfully: 3 tips for email newsletters: Be all about the reader. 3 time-saving tools for newbies: Editorial calendar to stay organized. Quick and dirty marketing plan (audience, message, channels).