Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. This doesn’t mean you have to use every channel.

Most fundraisers use email the wrong way


Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Think of an email to a donor as you would an email to your friend. Would you only ask for money from a friend in every email? If fundraisers would provide more value in their emails, they’ll get more donations.

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Trending Sources

7 things about email subject lines that will help you save the world


Firstly, email subject lines are actually headlines. Think about this the next time you write an email to your supporters because your subject line is actually your headline. Here are some things I’ve learned that work well in email subject lines.

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Email as a Fundraising Tool – Episode 4


Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |.

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Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. Email remains the ultimate push notification. To get people’s attention on email, you need to give them that content in lots of other places, too.

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What It Means to Do Multi-Channel Right

Kivi's Nonprofit Communications Blog

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!). Presence in Multiple Channels.

Want To Improve Your Digital And Multi-Channel Fundraising?

The Agitator

He recently wrote an excellent piece in The NonProfit Times , titled: 5 Guidelines For Improving Your Digital And Multi-Channel Marketing. His bottom line … “Email still drives the most significant portion of online fundraising. Methodical, constant, email-based growth is the spearhead of the most successful digital and multi-channel fundraising strategies.

When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). The logos of all the event sponsors must be included in every email that goes out.

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

We’ll show you where to start with getting your website and email list in shape. Or if you have been taking donations through your website, but want to take it to the next level, we have tips on how to optimize your webpage, run A/B tests, and segment your email list.

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, and phone calls. Others will see your email message but prefer to send a check. This is why you need a multi-channel campaign. Test all links in email messages and social media posts. Your messages need to be consistent across channels. Use the same story and call to action in direct mail, email, and on your website. Which channels do your donors use?

Five Ways to Integrate Email Marketing and Facebook

Getting Attention

Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. Note from Nancy: Your messages should be consistent across all channels! Add an email option form to your Facebook Page. Make sure you create different content for each channel.

3 Essentials for Nonprofit Email Newsletters [Video]

Kivi's Nonprofit Communications Blog

When we recently asked several hundred executive directors which communications channel they most wanted to get right and master, the answer was email newsletters. In this video, I share the three essentials I am looking for when I review an email newsletter. (


Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Slow news day. :) Raising money via email is still the primary way to raise money online. Acquire email addresses! But also consider acquisition through channel partners, like corporate sponsors and Care2.

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. .

7 Steps to Better Email Fundraising and Communications

Kivi's Nonprofit Communications Blog

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications. Email needs to be short, timely and personal. Are you using email to motivate action like donations or volunteering? Knowing what you want to achieve via email is essential to creating the right content and delivery schedule.

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Why Email? Reasons to Love Email Marketing

Fundraising 123

With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. " These are emails that work for you.

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). The average unsubscribe rate from a single email was 0.19%. (M+R). Email Evaluation.

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Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Begin adding social media channels to the mix.

2015 Digital Fundraising To Do List #2 Get Serious About Email Fundraising

Giving in a Digital World

Despite all the attention that continues to be devoted to Social Media across the nonprofit world, I don’t know many fundraisers who wouldn’t acknowledge that the primary means of engaging with their donors online is actually through email.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Have you heard the term “ multi-channel marketing ” or “diversification of channels”? Don’t have an email newsletter but no way for people to donate online. All of these channels should be working together, like a well-oiled machine, to help you further your goals.

Are Print, Email, Website and Social Media Equally Time Consuming?

Kivi's Nonprofit Communications Blog

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them.

Go Multi-Channel for Better Year-End Success

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, phone calls. Others will see your email message, but prefer to send a check. This is why you need to go multi-channel. Test all links in email messages and social media posts.

Proof Point #1 — Prioritize Websites & Email

Getting Attention

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. Don’t get me wrong—just because these channels have the greatest impact for these folks, doesn’t mean that holds for your organization.

[Guest Post] 6 channels to call in the crowds to your crowdfunding campaign

Fundraising Coach

Here are six channels to call in the crowds. Here are six channels I used to call in the crowds. Channel 1: Email. I started out by sending emails. I sent around 100 personal emails, plus a few group emails. Personal emails do.

New Study Validates that Multi-Channel Marketing is Key to Nonprofit Success

Marketing for Nonprofits

A new study released today by Convio, called Integrated Multi-Channel Marketing: Where Nonprofit Organizations are Today and Key Success Factors Moving Forward , shows that multi-channel engagement should be the aim of all nonprofits big and small. multi-channel marketing Convio

How to use a blog to generate planned giving gifts.


Folks, it’s not just about letters and emails anymore. Multi-channel planned giving marketing is here. These days donors want you to communicate with them in channels they prefer.

Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

Or, they may not see your fundraising email in their ever growing inbox. You also don’t want to rely on one communication channel. Your fundraising campaign will be more effective if you use a combination of mail, email, social media, and phone calls.

April Is All About Email Newsletters

Kivi's Nonprofit Communications Blog

Email newsletters consistently rank among the top 3 when we ask nonprofits what their most important communications channels in our annual trends report survey. You also spend more time on creating email newsletter articles than most other types of content.

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Integrating channels to spark hot monthly giving programs


And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels.

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Nonprofit Storyteller of the Week – Women for Women International

J Campbell Social Marketing

Through their website , blog , email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission.

A good formula: Email plus social media

Nonprofit Marketing Blog

If there’s anything that’s become clear in fundraising, it’s that no single channel is a silver bullet. Email alone - or direct mail alone or social alone - aren’t enough. Donors are channel agnostic, so you can’t give them only one way to give.

Email Trends For 2011

The Agitator

Here, from Loren McDonald of Silverpop, an ‘engagement marketing’ firm, is a good stab at email trends we might see in 2011. I’d especially draw attention to his last four points … each relevant for nonprofit communicators and fundraisers: Social and mobile become important sources of opt-ins for email programs. Email marketing increasingly becomes a “dynamic content platform.&# The broadcast or “batch and blast&# email is far from dead.

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The 7 signs you are doing things right across channels

Nonprofit Marketing Blog

If there’s one thing we’ve heard more than any other this year, it’s that we need to be “multi-channel&# and “integrated&# in our engagement with supporters. The last time I wrote those words on this blog, I got several emails complaining I’d lost my touch and gone all jargony. “Multi-channel&# simply means we build our relationships with our communities through more than one means (like direct mail PLUS online outreach).

How to escape your channel siloes and master multichannel marketing

Nonprofit Marketing Blog

On Wednesday, I posted about how too many of us continue to operate in channel siloes,as shown in the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report from Blackbaud’s Target Analytics company. This sad state of affairs is despite the fact that integrated outreach among channels works best. Q: Why do so few nonprofits do multi-channel marketing? If you don’t have email addresses for them, consider appending them through a reputable opt-in source.

Email, Keep Your Chin Up

The Agitator

New email stats from digital metrics firm comScore indicate a shift is underway, as traffic to web-based email services declined 6%, while the number of consumers accessing their email via mobile devices increased 36%. I’m not sure this increase in mobile access is good news for online fundraisers, because I just can’t see donors making significant gifts standing in a subway car or in a grocery store line scanning (and deleting) their email on their smart phones.

New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

The bad news is that email response rates are declining. This long-term trend may be driven in part by a practice common to many email fundraising programs: continuing to send fundraising messages to unresponsive email addresses over long periods.”

Private vs. Public Schools and Marketing Channels (EF-0014)


This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

You may have noticed some strange code on the end of links you click in emails or from social media. things like utm_source=newsletter&utm_medium=email. But the second email in that campaign actually raised more money. Each campaign could include one or more emails.

Multi-channel marketing and planned giving


No email. Instead, they are opting for a true multi-channel strategy. Communication Fundraising marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing strategy Today Seth Godin writes , “Repetition increases the chance that you get heard.”

3 questions to ask before you spam, spray and pray


When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” If not, and you ‘appended’ emails before you blasted away, shame on you! ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.”

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