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Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

This doesn’t mean you have to use every channel. So make the build happen with rigorously-monitored multi-channel marketing!

Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. 16ntcemailtrends.

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Week of Freebies! Multi-Channel Fundraising Campaign Worksheet

Kivi's Nonprofit Communications Blog

You will also be able to fill out the communication schedule for all of your different channels. Happy Holidays! Try this.

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. 1) Make it mobile friendly.

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. Here are some things I’ve learned that work well in email subject lines.

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

We’ll show you where to start with getting your website and email list in shape. Haven’t accepted online donations before?

3 Essentials for Nonprofit Email Newsletters [Video]

Kivi's Nonprofit Communications Blog

In this video, I share the three essentials I am looking for when I review an email newsletter. ( Can’t see the video player?

Five Ways to Integrate Email Marketing and Facebook

Getting Attention

Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. Consistently cross promote each channel.

[Guest Post] 6 channels to call in the crowds to your crowdfunding campaign

Fundraising Coach

Here are six channels to call in the crowds. Here are six channels I used to call in the crowds. Channel 1: Email.

Email

Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Slow news day. :) Raising money via email is still the primary way to raise money online.

Are Print, Email, Website and Social Media Equally Time Consuming?

Kivi's Nonprofit Communications Blog

Instead, that time is split among these four key channels primarily. Please take it now , and add your voice and perspective!

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

Social reach up, email response rates down. Email list sizes continued to grow for all sectors and sizes, up 15 percent in 2012.

2015 Digital Fundraising To Do List #2 Get Serious About Email Fundraising

Giving in a Digital World

Sadly, I also don’t know of many who are really pleased with the fundraising results they receive through their email programmes.

7 Steps to Better Email Fundraising and Communications

Kivi's Nonprofit Communications Blog

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications. Email needs to be short, timely and personal. Are you using email to motivate action like donations or volunteering? Great!

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Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated?

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Email Goals and Results. Sage).

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Why Email? Reasons to Love Email Marketing

Fundraising 123

With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . Commercial email returned $42.08

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The 3 Keys to Social Media Success

J Campbell Social Marketing

Have you heard the term “ multi-channel marketing ” or “diversification of channels”? I wish it were that simple. Diversification.

Proof Point #1 — Prioritize Websites & Email

Getting Attention

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have.

A good formula: Email plus social media

Nonprofit Marketing Blog

If there’s anything that’s become clear in fundraising, it’s that no single channel is a silver bullet. Enjoy

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, and phone calls. Others will see your email message but prefer to send a check. This is why you need a multi-channel campaign. Test all links in email messages and social media posts. Your messages need to be consistent across channels.

The 7 signs you are doing things right across channels

Nonprofit Marketing Blog

If there’s one thing we’ve heard more than any other this year, it’s that we need to be “multi-channel&# and “integrated&# in our engagement with supporters. The last time I wrote those words on this blog, I got several emails complaining I’d lost my touch and gone all jargony. You might not buy.

New Study Validates that Multi-Channel Marketing is Key to Nonprofit Success

Marketing for Nonprofits

The study also defines 5 criteria for multi-channel success. Struggling to move to the next stage of multi-channel marketing? Cheers!

April Is All About Email Newsletters

Kivi's Nonprofit Communications Blog

You also spend more time on creating email newsletter articles than most other types of content. Checklist: 20 Ways to Build Your Email List.

April 19

How to escape your channel siloes and master multichannel marketing

Nonprofit Marketing Blog

On Wednesday, I posted about how too many of us continue to operate in channel siloes,as shown in the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report from Blackbaud’s Target Analytics company. This sad state of affairs is despite the fact that integrated outreach among channels works best. Q: Great advice.

Integrating channels to spark hot monthly giving programs

DonorDigital

Campaign/message integration across multiple channels. Multiple Channels: Telephone, Online, Direct Mail, DRTV.

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New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

The bad news is that email response rates are declining. Email list sizes continue to grow for all sectors and sizes, up 15 percent in 2012.

Nonprofit Storyteller of the Week – Women for Women International

J Campbell Social Marketing

Using the hashtag #SheInspiresMe , WfWI encourages people everywhere to share personal stories of women who inspire them, and why. Convinced yet?

Email Trends For 2011

The Agitator

Here, from Loren McDonald of Silverpop, an ‘engagement marketing’ firm, is a good stab at email trends we might see in 2011. I’d especially draw attention to his last four points … each relevant for nonprofit communicators and fundraisers: Social and mobile become important sources of opt-ins for email programs.

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How to use a blog to generate planned giving gifts.

iMarketSmart

Folks, it’s not just about letters and emails anymore. Multi-channel planned giving marketing is here. Are they using them at all?

Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

Or, they may not see your fundraising email in their ever growing inbox. You also don’t want to rely on one communication channel.

Go Multi-Channel for Better Year-End Success

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, phone calls. This is why you need to go multi-channel.

The vital emails you might be forgetting to send

Nonprofit Marketing Blog

When someone signs up to receive emails from you, what’s the first thing you send? Don’t neglect the most important emails - the first ones you send! Read the whole guide here , and remember their advice: A welcome series is a sequence of 2-3 simple, personal email messages (a plus if you’re able to automate them!)

Email, Keep Your Chin Up

The Agitator

New email stats from digital metrics firm comScore indicate a shift is underway, as traffic to web-based email services declined 6%, while the number of consumers accessing their email via mobile devices increased 36%. As it turns out, email access via computers is increasing, significantly, for consumers age 55 plus.

Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

You may have noticed some strange code on the end of links you click in emails or from social media. Or that you should be using it too?

Email: the original social network

Nonprofit Marketing Blog

There was a great post in ClickZ this week that points out that email is “social.&# The post was a reaction to all the debate about email vs. social networking. Done right, email is just as personal, conversational and bond-building as social networking. People can forward emails just as they share content elsewhere.

How much email should you send?

Nonprofit Marketing Blog

According to ClickZ, a whopping 97 percent of consumers check their email every day. If you’re emailing donors, and I hope you are, that’s the good news. Pay attention to their reactions to the email they get. Set goals for your email campaigns. But what does that mean exactly? ” 2. Focus on behavior.

Should You Drop Me From Your Email List?

The Agitator

I get fundraising emails regularly from nonprofits to whom I haven’t contributed in years … in one case, about 6+ years. From their perspective, is there any reason to give up sending me emails? You don’t want to get on their dark side if you’re a major emailer. So, what would you do with me? Never?

ABCs Of Email Marketing

The Agitator

This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. 20 more for email fundraisers to check out. J ump at Moments.

14 Easy Ways to Grow Your Email List

Fundraising 123

So you're sold on the idea of email marketing. What tools and marketing channels that you're already using can you put to work for you? Here are 14 of our favorite ways to keep your email list growing: On Your Website Put your sign-up form in your website template, so it appears on every single page. How do you build your list?