Email as a Fundraising Tool – Episode 4

iMarketSmart

Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |.

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When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

I’d love to hear your perspective and advice, so please share what you think in the comments below (click to the blog if you are reading this via email). The logos of all the event sponsors must be included in every email that goes out.

Private vs. Public Schools and Marketing Channels (EF-0014)

iMarketSmart

This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me – tim@imarketsmart.com. The post Private vs. Public Schools and Marketing Channels (EF-0014) appeared first on MarketSmart, LLC |. On today’s episode we discuss our second set of listener submitted questions.

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Multi-channel marketing and planned giving

iMarketSmart

No email. Instead, they are opting for a true multi-channel strategy. Communication Fundraising marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing strategy Today Seth Godin writes , “Repetition increases the chance that you get heard.”

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. This doesn’t mean you have to use every channel.

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

We’ll show you where to start with getting your website and email list in shape. Or if you have been taking donations through your website, but want to take it to the next level, we have tips on how to optimize your webpage, run A/B tests, and segment your email list.

6 Reasons to Rethink Your Email Newsletter

EveryAction

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. Here are six reasons why you should rethink your email newsletter.

7 things about email subject lines that will help you save the world

iMarketSmart

Firstly, email subject lines are actually headlines. Think about this the next time you write an email to your supporters because your subject line is actually your headline. Here are some things I’ve learned that work well in email subject lines.

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10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers. Make sure they link to your email sign-up URL.

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Most fundraisers use email the wrong way

iMarketSmart

Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. Think of an email to a donor as you would an email to your friend. Would you only ask for money from a friend in every email? If fundraisers would provide more value in their emails, they’ll get more donations.

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Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. Email remains the ultimate push notification. To get people’s attention on email, you need to give them that content in lots of other places, too.

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Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. To get you started, blogger John Haydon has six good suggestions for integrating your email list with social media.

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. To get you started, blogger John Haydon has six good suggestions for integrating your email list with social media.

Go Multi-Channel for Better Year-End Success

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, phone calls. Others will see your email message, but prefer to send a check. This is why you need to go multi-channel. Test all links in email messages and social media posts.

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

For an in-depth, tactical guide on using email to build your organization, make sure to sign up for the nonprofit Master Class Standing Out In The Inbox: Email Marketing for Modern Nonprofits. . 1) Create a simple welcome email.

Email

Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Slow news day. :) Raising money via email is still the primary way to raise money online. Acquire email addresses! But also consider acquisition through channel partners, like corporate sponsors and Care2.

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Are Print, Email, Website and Social Media Equally Time Consuming?

Kivi's Nonprofit Communications Blog

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them.

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, and phone calls. Others will see your email message but prefer to send a check. This is why you need a multi-channel campaign. Test all links in email messages and social media posts. Your messages need to be consistent across channels. Use the same story and call to action in direct mail, email, and on your website. Which channels do your donors use?

Get Your Emails Read & Acted On—Gmail +

Getting Attention

In case you haven’t heard, Google is now automatically filtering Gmail users’ email messages to pre-defined content tabs. They’re sending emails from friends and family to the Primary Inbox (where we’re used to looking all the time), and sending most e-newsletters and other emails from organizations (including the Getting Attention blog and e-news) to the new (secondary by default) Promotions tab.

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What It Means to Do Multi-Channel Right

Kivi's Nonprofit Communications Blog

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!). Presence in Multiple Channels.

How to Make Your Email Messages Stand Out

Ann Green

Email is often the primary way nonprofits communicate with their donors and there’s a reason for that. It’s fast, easy, relatively inexpensive, and almost everyone has an email address. Email, unlike social media, is something you can control.

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5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This is a lot different than the once-per-day flash sale emails from Banana Republic.

3 Essentials for Nonprofit Email Newsletters [Video]

Kivi's Nonprofit Communications Blog

When we recently asked several hundred executive directors which communications channel they most wanted to get right and master, the answer was email newsletters. In this video, I share the three essentials I am looking for when I review an email newsletter. (

Proof Point #1 — Prioritize Websites & Email

Getting Attention

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. Don’t get me wrong—just because these channels have the greatest impact for these folks, doesn’t mean that holds for your organization.

Single Channel Is Dead

The Agitator

Email is dead. None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Steve preaches the multi-channel gospel fervently … I urge you to read his entire post. Boy, did Steve MacLaughlin at Target Analytics make today’s post easy! Here’s the lead from his recent blog post : “Direct mail is dead.

Newsletter: Best Channels for Recruiting Corporate Partners; Golden Halo Winners ; 'Plogging' Arrives in America ???

Selfish Giving

Email. The first connection with a prospect is often through email. If you don't have an email newsletter signup pop-up on your website, you're missing a major opportunity to identify warm leads. Email. One-to-one emails and newsletters will keep them engaged.

Want To Improve Your Digital And Multi-Channel Fundraising?

The Agitator

He recently wrote an excellent piece in The NonProfit Times , titled: 5 Guidelines For Improving Your Digital And Multi-Channel Marketing. His bottom line … “Email still drives the most significant portion of online fundraising. Methodical, constant, email-based growth is the spearhead of the most successful digital and multi-channel fundraising strategies.

April Is All About Email Newsletters

Kivi's Nonprofit Communications Blog

Email newsletters consistently rank among the top 3 when we ask nonprofits what their most important communications channels in our annual trends report survey. You also spend more time on creating email newsletter articles than most other types of content.

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Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Begin adding social media channels to the mix.

A Multi-Channel Renewal Strategy

The Agitator

Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Donor retention — Creating the Multi-Channel Donor Renewal Campaign. Don't Miss these Posts charities database marketing direct mail direct marketing donor retention email marketing fundraising nonprofit management nonprofits online fundraising telemarketing

Why Email? Reasons to Love Email Marketing

Fundraising 123

With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. " These are emails that work for you.

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Five Ways to Integrate Email Marketing and Facebook

Getting Attention

Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. Note from Nancy: Your messages should be consistent across all channels! Add an email option form to your Facebook Page. Make sure you create different content for each channel.

Be Channel Agnostic

Marketing for Nonprofits

I received this email last week from Sarah Waters, Director of Communications for The Hearing and Speech Agency. Be channel agnostic! Hi Jocelyn, I have a simple, boring question.but it means a lot to a small non-profit: Do we keep spending $500 to $1,000 on yellow pages ads?

What's an Email Address Worth?

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In selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file. In fact, some nonprofits have two completely separate email lists, one for advocacy, and one for fundraising.

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Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

You may have noticed some strange code on the end of links you click in emails or from social media. things like utm_source=newsletter&utm_medium=email. But the second email in that campaign actually raised more money. Each campaign could include one or more emails.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). The average unsubscribe rate from a single email was 0.19%. (M+R). Email Evaluation.

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Integrating channels to spark hot monthly giving programs

DonorDigital

And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels.

5 Fatal Donor Communication Mistakes Nonprofits Should Avoid

Ann Green

You’re failing to communicate through diverse channels. You’re discounting traditional donor communication channels. You’re not making the most out of your email communications. You’re failing to communicate through diverse channels. Email.

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. Where does your email marketing program stand on these criteria? (If

New Study Validates that Multi-Channel Marketing is Key to Nonprofit Success

Marketing for Nonprofits

A new study released today by Convio, called Integrated Multi-Channel Marketing: Where Nonprofit Organizations are Today and Key Success Factors Moving Forward , shows that multi-channel engagement should be the aim of all nonprofits big and small. multi-channel marketing Convio