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Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. This doesn’t mean you have to use every channel.

Improve Email Results: #16NTC Takeways

Getting Attention

Use these insights from The Future of Email: From 2016 to 2026 to shape campaigns that motivate action despite the clamor of our multi-channel world: Email Still Important but Can’t Stand Alone. Email is no longer the loudest voice, but one voice in a chorus – @DH_Cohen #16NTCemailtrends. Email remains the ultimate push notification. To get people’s attention on email, you need to give them that content in lots of other places, too.

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Week of Freebies! Multi-Channel Fundraising Campaign Worksheet

Kivi's Nonprofit Communications Blog

Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. You will also be able to fill out the communication schedule for all of your different channels.

5 Quick Ways to Improve Your Nonprofit Email Newsletter

J Campbell Social Marketing

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This is a lot different than the once-per-day flash sale emails from Banana Republic.

7 things about email subject lines that will help you save the world


Firstly, email subject lines are actually headlines. Think about this the next time you write an email to your supporters because your subject line is actually your headline. Here are some things I’ve learned that work well in email subject lines.

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Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

We’ll show you where to start with getting your website and email list in shape. Or if you have been taking donations through your website, but want to take it to the next level, we have tips on how to optimize your webpage, run A/B tests, and segment your email list.

3 Essentials for Nonprofit Email Newsletters [Video]

Kivi's Nonprofit Communications Blog

When we recently asked several hundred executive directors which communications channel they most wanted to get right and master, the answer was email newsletters. In this video, I share the three essentials I am looking for when I review an email newsletter. (

Five Ways to Integrate Email Marketing and Facebook

Getting Attention

Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. Note from Nancy: Your messages should be consistent across all channels! Add an email option form to your Facebook Page. Make sure you create different content for each channel.

[Guest Post] 6 channels to call in the crowds to your crowdfunding campaign

Fundraising Coach

Here are six channels to call in the crowds. Here are six channels I used to call in the crowds. Channel 1: Email. I started out by sending emails. I sent around 100 personal emails, plus a few group emails. Personal emails do.


Marketing for Nonprofits

I''ve been thinking about email marketing lately. (I Slow news day. :) Raising money via email is still the primary way to raise money online. Acquire email addresses! But also consider acquisition through channel partners, like corporate sponsors and Care2.

Key Findings on Nonprofit Social Media, Email and Online Fundraising

Fundraising 123

The study, ba sed on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American Lung Association, AARP and Human Rights Campaign , exam ines trends on fundraising response rates, email m essaging, soci al reach and mobile. .

7 Steps to Better Email Fundraising and Communications

Kivi's Nonprofit Communications Blog

I’m teaching a workshop in Toledo on Wednesday for the Center for Nonprofit Resources (a program of the Toledo Community Foundation) called 7 Steps to Better Email Fundraising and Communications. Email needs to be short, timely and personal. Are you using email to motivate action like donations or volunteering? Knowing what you want to achieve via email is essential to creating the right content and delivery schedule.

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Are Print, Email, Website and Social Media Equally Time Consuming?

Kivi's Nonprofit Communications Blog

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them.

2015 Digital Fundraising To Do List #2 Get Serious About Email Fundraising

Giving in a Digital World

Despite all the attention that continues to be devoted to Social Media across the nonprofit world, I don’t know many fundraisers who wouldn’t acknowledge that the primary means of engaging with their donors online is actually through email.

Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Begin adding social media channels to the mix.

Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Today, we are going to take a look at email marketing and fundraising using data from these reports: Sage Nonprofit Solutions Email Marketing Report 2012 (Sage). Email Lists. The Convio study has median growth rate for email lists at 17% while M+R has it only slightly lower at 16%. Annual email list churn, the number of email addresses that go bad, was 19%. (M+R). The average unsubscribe rate from a single email was 0.19%. (M+R). Email Evaluation.

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Why Email? Reasons to Love Email Marketing

Fundraising 123

With the right email marketing service, like EmailNow , you can create powerful, effective branded messages that get the results you want. You may have heard that "email is dead," but here are 5 reasons why you should be using email marketing to stay in touch with your audience: . 95% of all adults have at least one email address and 93% of those subscribe to at least one email marketing list. " These are emails that work for you.

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The 3 Keys to Social Media Success

J Campbell Social Marketing

Have you heard the term “ multi-channel marketing ” or “diversification of channels”? Don’t have an email newsletter but no way for people to donate online. All of these channels should be working together, like a well-oiled machine, to help you further your goals.

A good formula: Email plus social media

Nonprofit Marketing Blog

If there’s anything that’s become clear in fundraising, it’s that no single channel is a silver bullet. Email alone - or direct mail alone or social alone - aren’t enough. Donors are channel agnostic, so you can’t give them only one way to give.

Proof Point #1 — Prioritize Websites & Email

Getting Attention

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. Don’t get me wrong—just because these channels have the greatest impact for these folks, doesn’t mean that holds for your organization.

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The 7 signs you are doing things right across channels

Nonprofit Marketing Blog

If there’s one thing we’ve heard more than any other this year, it’s that we need to be “multi-channel&# and “integrated&# in our engagement with supporters. The last time I wrote those words on this blog, I got several emails complaining I’d lost my touch and gone all jargony. “Multi-channel&# simply means we build our relationships with our communities through more than one means (like direct mail PLUS online outreach).

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, and phone calls. Others will see your email message but prefer to send a check. This is why you need a multi-channel campaign. Test all links in email messages and social media posts. Your messages need to be consistent across channels. Use the same story and call to action in direct mail, email, and on your website. Which channels do your donors use?

New Study Validates that Multi-Channel Marketing is Key to Nonprofit Success

Marketing for Nonprofits

A new study released today by Convio, called Integrated Multi-Channel Marketing: Where Nonprofit Organizations are Today and Key Success Factors Moving Forward , shows that multi-channel engagement should be the aim of all nonprofits big and small. multi-channel marketing Convio

April Is All About Email Newsletters

Kivi's Nonprofit Communications Blog

Email newsletters consistently rank among the top 3 when we ask nonprofits what their most important communications channels in our annual trends report survey. You also spend more time on creating email newsletter articles than most other types of content.

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How to escape your channel siloes and master multichannel marketing

Nonprofit Marketing Blog

On Wednesday, I posted about how too many of us continue to operate in channel siloes,as shown in the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report from Blackbaud’s Target Analytics company. This sad state of affairs is despite the fact that integrated outreach among channels works best. Q: Why do so few nonprofits do multi-channel marketing? If you don’t have email addresses for them, consider appending them through a reputable opt-in source.

Integrating channels to spark hot monthly giving programs


And when nonprofits are looking for an area in which to focus investments around integrating channels and campaigns, monthly sustainer recruitment is one that can see a big payoff from a well-integrated and multi-channel program. Campaign/message integration across multiple channels.

Nonprofit Storyteller of the Week – Women for Women International

J Campbell Social Marketing

Through their website , blog , email newsletter and a variety of social media channels they share the personal, heart-wrenching stories of the women they serve and other women who inspire them in their mission.

New Study: Online giving is up; Email response is down

Nonprofit Marketing Blog

The bad news is that email response rates are declining. This long-term trend may be driven in part by a practice common to many email fundraising programs: continuing to send fundraising messages to unresponsive email addresses over long periods.”

Email Trends For 2011

The Agitator

Here, from Loren McDonald of Silverpop, an ‘engagement marketing’ firm, is a good stab at email trends we might see in 2011. I’d especially draw attention to his last four points … each relevant for nonprofit communicators and fundraisers: Social and mobile become important sources of opt-ins for email programs. Email marketing increasingly becomes a “dynamic content platform.&# The broadcast or “batch and blast&# email is far from dead.

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How to use a blog to generate planned giving gifts.


Folks, it’s not just about letters and emails anymore. Multi-channel planned giving marketing is here. These days donors want you to communicate with them in channels they prefer.

Go Multi-Channel for Better Year-End Success

Ann Green

We have many ways to reach out to our donors – by mail, email, social media, phone calls. Others will see your email message, but prefer to send a check. This is why you need to go multi-channel. Test all links in email messages and social media posts.

Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

Or, they may not see your fundraising email in their ever growing inbox. You also don’t want to rely on one communication channel. Your fundraising campaign will be more effective if you use a combination of mail, email, social media, and phone calls.

The vital emails you might be forgetting to send

Nonprofit Marketing Blog

When someone signs up to receive emails from you, what’s the first thing you send? Don’t neglect the most important emails - the first ones you send! Read the whole guide here , and remember their advice: A welcome series is a sequence of 2-3 simple, personal email messages (a plus if you’re able to automate them!) Include a link to Your YouTube channel. Do you just add them to your e-newsletter distribution? Or do you actually welcome them?

Email, Keep Your Chin Up

The Agitator

New email stats from digital metrics firm comScore indicate a shift is underway, as traffic to web-based email services declined 6%, while the number of consumers accessing their email via mobile devices increased 36%. I’m not sure this increase in mobile access is good news for online fundraisers, because I just can’t see donors making significant gifts standing in a subway car or in a grocery store line scanning (and deleting) their email on their smart phones.

Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

You may have noticed some strange code on the end of links you click in emails or from social media. things like utm_source=newsletter&utm_medium=email. But the second email in that campaign actually raised more money. Each campaign could include one or more emails.

Email: the original social network

Nonprofit Marketing Blog

There was a great post in ClickZ this week that points out that email is “social.&# The post was a reaction to all the debate about email vs. social networking. Done right, email is just as personal, conversational and bond-building as social networking. People can forward emails just as they share content elsewhere. In fact, as the article points out, you could say that email was the original social network: Philosophically, there is no difference.

How much email should you send?

Nonprofit Marketing Blog

According to ClickZ, a whopping 97 percent of consumers check their email every day. If you’re emailing donors, and I hope you are, that’s the good news. Not everything you email is relevant to everyone on your list, so the only way to improve your relevancy is to divide up your list and do the best job you can speaking to sub-groups of people based on their interests. Pay attention to their reactions to the email they get.

Should You Drop Me From Your Email List?

The Agitator

I get fundraising emails regularly from nonprofits to whom I haven’t contributed in years … in one case, about 6+ years. From their perspective, is there any reason to give up sending me emails? Here’s an article from the commercial space that discusses the pros and cons of emailing to ‘inactive’ subscribers. These guys employ a variety of schemes to identify emailers who might be spamming, or at least using very ‘dirty’ lists.

ABCs Of Email Marketing

The Agitator

This one from Email Insider — The ABCs Of Email Marketing – didn’t disappoint me. Email is also a very personal channel. Email is a quick-to-market channel, so you should seize moments that present themselves as opportune. Just because you have a lot of people receiving your email doesn’t mean they care. 20 more for email fundraisers to check out. email marketing online fundraising

14 Easy Ways to Grow Your Email List

Fundraising 123

So you're sold on the idea of email marketing. What tools and marketing channels that you're already using can you put to work for you? Here are 14 of our favorite ways to keep your email list growing: On Your Website Put your sign-up form in your website template, so it appears on every single page. In Your Email Messages Offer great content! Encourage supporters to update their email addresses themselves (if your system allows it).