Direct Mail is not Yet Dead
APRIL 12, 2018
None of this matters if you can’t block and tackle with mail. That’s right, mail isn’t dead. So here are my arguments for continued use of the mail. Mail is where more donations come in. Mail retains donors (slightly) better. Ending mail acquisition is a flop. American Cancer Society stopped mail acquisition in January 2013: New donors dropped by 11%. They started mail acquisition back up 18 months later. Mail engages the mind differently.