Remove Channel Remove CRM Remove Exchange Remove Segmentation

A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

Many people are most likely to respond to text messages over phone calls or emails, which often result in genuine and personal exchanges. Uploading this information into a customer relationship management (CRM) tool can be a great first step. With a CRM tool, a nonprofit can track all sorts of data on its current and potential donors, including contribution history, engagement history, social media links, and more. Donor Segmentation.

Online Community-Building for Nonprofit Members

Ann Green

In exchange for charitable gifts in the form of membership dues, nonprofits grant their members privileges or perks, host engaging events for them, and offer additional opportunities to drive their mission. Social Channels: [link].

Get More from Your Donor Database

Getting Attention

That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. Such rich data sourcing is what makes it possible for you to slice-and-dice to get the precise segment you want or customize a certain message for greatest relevance. Welcome to guest blogger, James Porter.