A Quick Guide to Using Technology Throughout the Donor Engagement Process
J Campbell Social Marketing
OCTOBER 2, 2018
Many people are most likely to respond to text messages over phone calls or emails, which often result in genuine and personal exchanges. Uploading this information into a customer relationship management (CRM) tool can be a great first step. With a CRM tool, a nonprofit can track all sorts of data on its current and potential donors, including contribution history, engagement history, social media links, and more. Donor Segmentation.